CN109492159A - A kind of content delivery method, content push device and electronic equipment - Google Patents
A kind of content delivery method, content push device and electronic equipment Download PDFInfo
- Publication number
- CN109492159A CN109492159A CN201811284638.7A CN201811284638A CN109492159A CN 109492159 A CN109492159 A CN 109492159A CN 201811284638 A CN201811284638 A CN 201811284638A CN 109492159 A CN109492159 A CN 109492159A
- Authority
- CN
- China
- Prior art keywords
- content
- user
- mentioned
- pushed
- grade
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Abstract
This application discloses a kind of content delivery method, content push device, electronic equipment and computer readable storage mediums, wherein the content delivery method includes: the user data for obtaining user；Acquire the user behavior of the user；It is screened in content library according to the user data and obtains the first content to be pushed set；It is screened in content library according to the user behavior and obtains the second content to be pushed set；Weight based on the user behavior and the user data scores to each content in the first content to be pushed set and the second content to be pushed set；The content in the first content to be pushed set and the second content to be pushed set is pushed to the user based on appraisal result.Application scheme can mitigate manual intervention of the backstage operation personnel to push content to a certain extent, realize that the individualized content for user pushes.
Description
Technical field
The application belongs to technical field of information processing more particularly to a kind of content delivery method, content push device, electronics
Equipment and computer readable storage medium.
Background technique
Content push software for this special user of Automobile Service technician is currently had already appeared, Automobile Service technician user can be with
Current Automobile Service hot spot knowledge and news etc. are browsed by these content push softwares.But in current content push software,
Each content is after being ranked up according to the quantity of its amount of reading and comment amount, then passes through the side of backstage operation personnel manual intervention
Formula is pushed to user's.The content that above-mentioned traditional content push algorithm is pushed is still not objective enough, and cannot achieve for use
The individualized content at family pushes.
Summary of the invention
It can in view of this, this application provides a kind of content delivery method, content push device, electronic equipment and computers
Storage medium is read, it can be achieved that the individualized content for user pushes.
The first aspect of the application provides a kind of content delivery method, comprising:
Obtain the user data of user；
Acquire the user behavior of above-mentioned user；
It is screened in content library according to above-mentioned user data and obtains the first content to be pushed set；
It is screened in content library according to above-mentioned user behavior and obtains the second content to be pushed set；
Weight based on above-mentioned user behavior and above-mentioned user data, to above-mentioned first content to be pushed set and second to
Each content in push properties collection scores；
Above-mentioned first content to be pushed set and above-mentioned second content to be pushed are pushed to above-mentioned user based on appraisal result
Content in set.
Optionally, above-mentioned user data includes user gradation, above content method for pushing further include:
Receive the new content being uploaded in above content library；
Grade evaluation is carried out to the new content and generates grade label so that the grade label of the new content with it is right
The user gradation answered is associated；
Described screened in content library according to the user data obtains the first content to be pushed set, comprising:
In the content library, grade label associated with the user gradation of the user is obtained, and according to described etc.
Grade label filtration goes out as the content in the first content to be pushed set.
It is optionally, above-mentioned that grade evaluation is carried out to above-mentioned new content and generates grade label, comprising:
Above-mentioned new content is issued to current online each user；
Current online each user is received to the user rating result of above-mentioned new content；
Using the most user rating result of quantity as the rating result of above-mentioned new content；
The grade label of the new content is generated based on the rating result.
Optionally, above content method for pushing further include:
It obtains in the historical content that above-mentioned user has uploaded, the grading knot of the total quantity of historical content, each historical content
Fruit and positive rating；
Total quantity based on above-mentioned historical content, the rating result and positive rating of each historical content, determine above-mentioned user
User gradation.
Optionally, above-mentioned user data includes user location, above-mentioned to be screened in content library according to above-mentioned user data
To the first content to be pushed set, including；
User's affiliated area is determined based on above-mentioned user location；
Obtain the hotspot vehicle information of above-mentioned user's affiliated area；
In above content library, content associated with above-mentioned hotspot vehicle information is obtained as above-mentioned first wait in pushing
Hold the content in set.
Optionally, the user behavior of the above-mentioned user of above-mentioned acquisition, comprising:
In above content library, above-mentioned user is obtained to the hits of each content；
Above-mentioned hits are greater than the content of default hits as object content；
Above-mentioned screened in content library according to above-mentioned user behavior obtains the second content to be pushed set, comprising:
In above content library, the degree of correlation of other contents Yu above-mentioned object content is obtained；
It is higher than the other contents for presetting relevance threshold as above-mentioned second wait push for the above-mentioned object content degree of correlation
Content in properties collection.
The second aspect of the application provides a kind of content push device, comprising:
Acquiring unit, for obtaining the user data of user；
Acquisition unit, for acquiring the user behavior of above-mentioned user；
First screening unit obtains the first content to be pushed collection for screening in content library according to above-mentioned user data
It closes；
Second screening unit obtains the second content to be pushed collection for screening in content library according to above-mentioned user behavior
It closes；
Score unit, for the weight based on above-mentioned user behavior and above-mentioned user data, to above-mentioned first wait in pushing
Each content held in set and the second content to be pushed set scores；
Push unit, for pushing above-mentioned first content to be pushed set and above-mentioned the to above-mentioned user based on appraisal result
Content in two content to be pushed set.
Optionally, above-mentioned user data includes user gradation, above content driving means further include:
Content receipt unit, for receiving the new content being uploaded in above content library；
Content grading unit, for carrying out grade evaluation to the new content and generating grade label, so that described new
The grade label of content is associated with corresponding user gradation；
First screening unit is specifically used in the content library, obtains related to the user gradation of the user
The grade label of connection, and filtered out according to the grade label as the content in the first content to be pushed set.
Optionally, above content grading unit includes:
New content issues subelement, for issuing above-mentioned new content to current online each user；
User rating result receiving subelement comments the user of above-mentioned new content for receiving current online each user
Grade result；
Rating result determines subelement, for using the most user rating result of quantity as the grading knot of above-mentioned new content
Fruit；
Grade label generates subelement, for generating the grade label of the new content based on the rating result.
Optionally, above content driving means further include:
Historical content acquiring unit, for obtaining in the historical content that above-mentioned user has uploaded, the total quantity of historical content,
The rating result and positive rating of each historical content；
User gradation determination unit, the rating result for total quantity, each historical content based on above-mentioned historical content
And positive rating, determine the user gradation of above-mentioned user.
Optionally, above-mentioned user data includes user location, and above-mentioned first screening unit includes；
Affiliated area determines subelement, for determining user's affiliated area based on above-mentioned user location；
Hot information obtains subelement, for obtaining the hotspot vehicle information of above-mentioned user's affiliated area；
First set content determines subelement, for obtaining related to above-mentioned hotspot vehicle information in above content library
The content of connection is as the content in above-mentioned first content to be pushed set.
Optionally, above-mentioned acquisition unit includes:
Hits obtain subelement, for obtaining above-mentioned user to the hits of each content in above content library；
Object content determines subelement, for above-mentioned hits to be greater than to the content of default hits as object content；
Above-mentioned second screening unit includes；
The degree of correlation obtains subelement, for it is related to above-mentioned object content to obtain other contents in above content library
Degree；
Second set content determines subelement, will be higher than the other of default relevance threshold with the above-mentioned object content degree of correlation
Content is as the content in above-mentioned second content to be pushed set.
The third aspect of the application provides a kind of electronic equipment, above-mentioned electronic equipment include memory, processor and
It is stored in the computer program that can be run in above-mentioned memory and on above-mentioned processor, above-mentioned processor executes above-mentioned computer
The step of method of first aspect as above is realized when program.
The fourth aspect of the application provides a kind of computer readable storage medium, and above-mentioned computer readable storage medium is deposited
Computer program is contained, above-mentioned computer program realizes the method for first aspect as above when being executed by processor the step of.
The 5th aspect of the application provides a kind of computer program product, and above-mentioned computer program product includes computer
Program, when above-mentioned computer program is executed by one or more processors the step of the realization such as method of above-mentioned first aspect.
Therefore by application scheme, the user data of user is obtained first, and acquires user's row of above-mentioned user
To be screened in content library further according to above-mentioned user data and obtaining the first content to be pushed set, existed according to above-mentioned user behavior
Screening obtains the second content to be pushed set in content library, later the weight based on above-mentioned user behavior and above-mentioned user data,
It scores each content in above-mentioned first content to be pushed set and the second content to be pushed set, finally based on scoring
As a result the content in above-mentioned first content to be pushed set and above-mentioned second content to be pushed set is pushed to above-mentioned user.This Shen
Please scheme can by user data and user behavior, for user formulate personalized push content, to a certain extent mitigate backstage transport
Battalion personnel to push content manual intervention so that push result more rationally and precisely, save user search for content yes
Golden cost promotes user experience.
Detailed description of the invention
It in order to more clearly explain the technical solutions in the embodiments of the present application, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description is only some of the application
Embodiment for those of ordinary skill in the art without any creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is the implementation process schematic diagram of content delivery method provided by the embodiments of the present application；
Fig. 2 is the structural schematic diagram of content push device provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
In being described below, for illustration and not for limitation, the tool of such as particular system structure, technology etc is proposed
Body details, so as to provide a thorough understanding of the present application embodiment.However, it will be clear to one skilled in the art that there is no these specific
The application also may be implemented in the other embodiments of details.In other situations, it omits to well-known system, device, electricity
The detailed description of road and method, so as not to obscure the description of the present application with unnecessary details.
The channel that active user can obtain information has turned to internet from traditional paper media, TV etc., and moves
The terminal smart machine that has access to internet most-often used as most users then becomes indispensable in user's life
Few a part.Many users get used to news application program by installing on mobile terminal or study class application program obtains
Take up-to-date information.Further, different user crowds can obtain information by different application programs, for example, student can
To obtain learning materials by study class APP matched with auxiliary data is taught and consolidate learning effect, Automobile Service technician can pass through
GOLO application program learns Automobile Service knowledge, obtains the latest news etc. of automotive field.In order to illustrate the above-mentioned technical side of the application
Case, the following is a description of specific embodiments.
Embodiment one
In a step 101, the user data of user is obtained；
In the embodiment of the present application, user can be by mobile terminal or other smart machines, with certainly after succeeding in registration
Oneself account and code entry application program；After user logs in, the available user data to user of server.Wherein,
By taking application program is the application program relevant to Automobile Service such as GOLO as an example, since the user that application program faces is that Automobile Service technician uses
Family considers that above-mentioned user data can include but is not limited to more than one following data for the feature to Automobile Service technician user:
User location is good at brand, is good at vehicle, is good at technical field, user gradation.Wherein, above-mentioned user location is specially user
The real time position being presently in can be obtained and positioning to the mobile terminal for logging in user account, for example, can lead to
Global positioning system (Global Positioning System, the GPS) module for crossing the mobile terminal gets mobile terminal
Current location；Alternatively, alternatively, in a step 101, if above-mentioned mobile terminal is connected with Wireless Fidelity (Wireless-
Fidelity, Wi-Fi) network, then the current location of mobile terminal can be got by above-mentioned Wi-Fi network；Alternatively, in step
It, can also be by the base station location service acquisition of above-mentioned mobile terminal to the current location of above-mentioned mobile terminal, herein in rapid 101
It is not construed as limiting.After getting the current location of mobile terminal, there is mobile terminal not from the habit of body per capita due to now most,
It thus can be directly using the current location of above-mentioned mobile terminal as user location.Also, since Automobile Service technician actually also divides
Many types, an Automobile Service technician are usually only skillful in repairing the failure in certain fields of certain several brand, certain several vehicle.Example
Such as, there is the Automobile Service technician for being skillful in fixing over an engine, also have the Automobile Service technician for being skillful in repairing gearbox, be also skillful in tire patching change engine oil
Automobile Service technician etc.；Further, in the Automobile Service technician for being skillful in fixing over an engine, it can also be subdivided into and be skillful in repairing gasoline
The Automobile Service technician of engine and the Automobile Service technician etc. for being skillful in repairing diesel engine；Although petrol engine is equal with diesel engine
For engine, but the working principle of the two, maintaining method and repair method are completely different.Thus, only get user
Be good at brand, be good at vehicle and be good at technical field, could preferably for user push individualized content.And user gradation is then
It can be used to refer to experience and level that user repairs vehicle failure.Optionally, user is good at brand, is good at vehicle and is good at
Field can voluntarily be filled in user's registration account, and can multiselect.
In a step 102, it is screened in content library according to above-mentioned user data and obtains the first content to be pushed set；
In the embodiment of the present application, the content library in server continual can update current newest Automobile Service knowledge or
Message, and each user voluntarily can upload new content into above-mentioned content library, to promote user activity.Specifically, can lead to
It crosses above-mentioned user data and carries out screening operation in above content library, the content that screening is obtained is stored in the first content to be pushed collection
In conjunction, for example, the brand of being good at of user User1 is Brand1, being good at vehicle is A series, and field of being good at is petrol engine
Maintenance and repairing；Then can be in content library, it will be above-mentioned to Brand1, A series and/or petrol engine relevant content deposit
In first content to be pushed set.
In step 103, the user behavior of above-mentioned user is acquired；
In the embodiment of the present application, above-mentioned user behavior refers specifically to user to the active browsing behavior of each content,
Optionally, above-mentioned application program can also be logged in by third party application authorization, for example, passing through Tencent QQ account, wechat
Account or Sina weibo account log in.If above-mentioned application program is logged in by third party application authorization, may be used also
With the user behavior based on the third party application of above-mentioned authorization acquisition user, that is, not only journey can be applied based on above-mentioned
Sequence itself acquires user behavior, can also acquire user behavior by third party application, not answer herein above-mentioned third party
It is defined with the type of program.Optionally, above-mentioned application program can also reach cooperation agreement with third party application, altogether
The information of user behavior is enjoyed, for example, obtaining with today's tops, Netease's news, phoenix news, the application programs cooperation such as Tencent's news
Browsing record of the family in these news category application programs is taken, to acquire more comprehensively user behavior.
At step 104, it is screened in content library according to above-mentioned user behavior and obtains the second content to be pushed set；
In the embodiment of the present application, the content in content library is screened by above-mentioned user behavior, for example, acquiring
After the user behavior of user, if discovery user's browsing time it is most be content relevant to the gearbox of Brand2 brand,
Content relevant to Brand2 and/or gearbox can be then stored in above-mentioned second content to be pushed set in content library.
Optionally, between above-mentioned steps 101,102 and step 103,104 in the absence of between sequencing, that is, step can be first carried out
101,102, then execute step 103,104；Alternatively, being also possible to first carry out step 103,104, then execute step 101,102；Again
It is performed simultaneously step 101,102 and step 103,104 alternatively, can also be, the execution sequence of step is not defined herein.
In step 105, the weight based on above-mentioned user behavior and above-mentioned user data, to above-mentioned first content to be pushed
Each content in set and the second content to be pushed set scores；
In the embodiment of the present application, the weight of above-mentioned user behavior and user data can be voluntarily distributed by user, for example,
It is 0.6 by the weight distribution of user behavior, is 0.4 by the weight distribution of user data.It is assumed that above-mentioned first content to be pushed collection
Storing in conjunction is content relevant to Brand1, A series and/or petrol engine, is stored in the second content to be pushed set
Be content relevant to Brand2 and/or gearbox, then can sequence according to the degree of correlation from high to low to first wait push
The content stored in properties collection and the second push properties collection is ranked up, and the degree of correlation is higher, sorts more forward, basic
It is point then higher, for example, if the content Context1 in the first content to be pushed set is sent out with Brand1, A series and gasoline simultaneously
Motivation is related, and Context2 is only related to Brand1, then the basic equal part of Context1 will be above Context2, it may be assumed that
The basic score that the basis of Context1 is divided into 100, Context2 is 60；Then, basic obtain all is obtained in each content
After point, calculating is weighted and averaged to upper each content based on above-mentioned weight.In another example if also related in Context1 with
The relevant information of Brand2, then when screening the second content to be pushed set, which can also be stored on above-mentioned second
In content to be pushed set, and basic score of the Context2 in the second content to be pushed set is 60；And Context2
Then unrelated with Brand2 and gearbox, which will not be screened into the second content to be pushed set.So basis
Weighted average calculation, it is known that the scoring of the Context1 is (100*0.6+60*0.4)/2=42, and the scoring of Context1 is
(60*0.6+0*0.4)/2=18.
In step 106, above-mentioned first content to be pushed set and above-mentioned the are pushed to above-mentioned user based on appraisal result
Content in two content to be pushed set.
In the embodiment of the present application, in obtaining above-mentioned first content to be pushed set tier the second content to be pushed set
After the scoring of each content, sequence based on appraisal result from high to low pushes content to user, for example, above-mentioned Context1 by
It is higher than Context2 in score, then for Context2, Context1 can be pushed preferentially.
In a kind of application scenarios, above-mentioned user data includes user gradation, then above content method for pushing further include:
Receive the new content being uploaded in above content library；
Grade evaluation is carried out to the new content and generates grade label so that the grade label of the new content with it is right
The user gradation answered is associated；
Above-mentioned steps 102, comprising:
In the content library, grade label associated with the user gradation of the user is obtained, and according to described etc.
Grade label filtration goes out as the content in the first content to be pushed set.
In the embodiment of the present application, user not only can obtain content by the application program, can also be new with proactive dissemination
Content.After user creates and edits content, which can be uploaded in content library；Server is receiving upload
It to the new content in above-mentioned content library, for each new content, can grade to the new content, and be based on rating result
Grade label is generated, so that the grade label of the new content is associated with a certain user gradation.For example it is assumed that user gradation point
It is level-one, second level until this five grades of Pyatyi, wherein level-one is lowermost level, and Pyatyi is the superlative degree.And the content in content library
Grading is also divided into level-one, second level up to this five grades of Pyatyi, after the new content to content library is evaluated, it is assumed that this is new
Content is three-level, it is determined that the grade label of the new content is three-level, can be associated with user gradation three-level by the content, namely
It is to say, which will be preferentially pushed to the user that user gradation is three-level.It should be noted that based on user gradation to
It when family pushes content, usually only pushes and the user gradation maintains an equal level or more advanced content, for example, being three for user gradation
The user of grade is preferentially rated the content of three-level to its push, while it is three-level or more (example that grade label can also be pushed to it
Such as level Four, Pyatyi) content, but do not consider substantially to its push grade label be not up to the interior of three-level (such as level-one, second level)
Hold.
It is specifically, above-mentioned that grade evaluation is carried out to the new content and generates grade label, comprising:
A1, above-mentioned new content is issued to current online each user；
In the embodiment of the present application, when evaluating every time to new content, it is above-mentioned new cloth can be mass-sended to a pre-set user
Content, for example, issuing above-mentioned new content to current online user；Alternatively, can also be to a pre-set user grade (such as five
Grade) user issue above-mentioned new content；Alternatively, above-mentioned new content can also be issued to the user for belonging to a predeterminable area, herein
It is not construed as limiting.
A2, current online each user is received to the user rating result of above-mentioned new content；
A3, using the most user rating result of quantity as the rating result of above-mentioned new content；
A4, the grade label that the new content is generated based on the rating result.
In the embodiment of the present application, after mass-sending the above-mentioned new content of cloth to a pre-set user, above-mentioned pre-set user is received
The user rating result to above-mentioned new content that each user returns in group.For example it is assumed that it is directed to a new content Context3,
To currently after the user of line issues the new content, if finding, sharing 387 users is 3 to the user rating result of the new content
Grade, sharing 986 users is 4 grades to the user rating result of the new content, shares 131 users and comments the user of the new content
Grade result is 5 grades, then since it is most to be chosen as 4 grades of quantity in the user rating result to the new content, thus can determine herein
The rating result of new content Context3 is 4 grades, and correspondingly, the grade label of the Context3 is also 4 grades.Optionally, if
After new content publication, the quantity of received user rating result does not reach preset amount threshold, i.e., new interior to this
It is very few to hold the user for grade operation, then can wait to the new content is fed back from the background and receive backstage and be identified by professional content
The rating result that personnel return.
Optionally, above content method for pushing further include:
It obtains in the historical content that above-mentioned user has uploaded, the grading knot of the total quantity of historical content, each historical content
Fruit and positive rating；
Total quantity based on above-mentioned historical content, the rating result and positive rating of each historical content, determine above-mentioned user
User gradation.
In the embodiment of the present application, if the content total quantity of user uploaded is more, grading knot of each historical content
Fruit is more advanced, other users are higher to the positive rating of the user, then it is assumed that the Automobile Service knowledge and experience of the user compared with horn of plenty,
User gradation should be higher.Specific assessment rules can be not construed as limiting herein by backstage manager's self-setting.
In another application scenarios, above-mentioned user data includes user location, then above-mentioned steps 102 also may include；
B1, user's affiliated area is determined based on above-mentioned user location；
In the embodiment of the present application, above-mentioned user location has been normally stored down to specific longitude and latitude, thus can be according to this
User location determines user's affiliated area, which can be specific to city.
B2, the hotspot vehicle information for obtaining above-mentioned user's affiliated area；
In the embodiment of the present application, above-mentioned hotspot vehicle information specifically includes popular brand, popular vehicle and popular vehicle system
Etc. information.Above-mentioned hotspot vehicle information can be as obtained from each sale of automobile service shop of user's affiliated area,
For example, in a period of time recently, the best brand of sales volume, vehicle, vehicle system etc.；Alternatively, above-mentioned hotspot vehicle information is also possible to
As obtained from each Automobile Service Factory of user's affiliated area, for example, frequency of maintenance is highest in a period of time recently
Brand, vehicle, vehicle system etc.；Or it is also possible to the browsing record by the other users for belonging to user's affiliated area
Obtained hotspot vehicle information, is not construed as limiting herein.
B3, in above content library, obtain associated with above-mentioned hotspot vehicle information content as above-mentioned first wait push away
Send the content in properties collection.
Optionally, above-mentioned steps 103, comprising:
In above content library, above-mentioned user is obtained to the hits of each content；
Above-mentioned hits are greater than the content of default hits as object content；
Above-mentioned steps 104, comprising:
In above content library, the degree of correlation of other contents Yu above-mentioned object content is obtained；
It is higher than the other contents for presetting relevance threshold as above-mentioned second wait push for the above-mentioned object content degree of correlation
Content in properties collection.
In the embodiment of the present application, user is equivalent to user to the browsing time of each content to the hits of each content
Number, user click more, then what is browsed is more, also means that user is bigger to the interest of this content.Pass through above-mentioned step
Suddenly the object content screened is the more interested content of user, and then is obtained in other contents and the target
The degree of correlation of appearance, the degree of correlation is higher, then user is also bigger to other contents also interested possibility, specifically, passes through
One relevance threshold is set, only just can be used as in the second content to be pushed set higher than other contents of above-mentioned relevance threshold
Content.
Therefore by the embodiment of the present application, can be sieved in content library according to the user data and user behavior of user
Select the interested content of user, and can be carried out according to the degree of correlation of each content and user data and user behavior scoring and
After sequence, the content for being more in line with user's current demand is preferentially pushed to user, realizes that the personalized push content of user is formulated,
Mitigate manual intervention of the backstage operation personnel to push content to a certain extent, so that push result is more rationally and accurate, section
Yes the golden cost that user searches for content is saved, user experience is promoted.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present application constitutes any limit
It is fixed.
Embodiment two
The embodiment of the present application provides a kind of content push device, as shown in Fig. 2, the content push in the embodiment of the present application fills
Setting 200 includes:
Acquiring unit 201, for obtaining the user data of user；
Acquisition unit 202, for acquiring the user behavior of above-mentioned user；
First screening unit 203 obtains the first content to be pushed for screening in content library according to above-mentioned user data
Set；
Second screening unit 204 obtains the second content to be pushed for screening in content library according to above-mentioned user behavior
Set；
Score unit 205, for the weight based on above-mentioned user behavior and above-mentioned user data, to above-mentioned first wait push
Each content in properties collection and the second content to be pushed set scores；
Push unit 206, for based on appraisal result to above-mentioned user push above-mentioned first content to be pushed set and
State the content in the second content to be pushed set.
Optionally, above-mentioned user data includes user gradation, above content driving means 200 further include:
Content receipt unit, for receiving the new content being uploaded in above content library；
Content grading unit, for carrying out grade evaluation to the new content and generating grade label, so that described new
The grade label of content is associated with corresponding user gradation；
Above-mentioned first screening unit 203 is specifically used in the content library, obtains the user gradation phase with the user
Associated grade label, and filtered out according to the grade label as the content in the first content to be pushed set.
Optionally, above content grading unit includes:
New content issues subelement, for issuing above-mentioned new content to current online each user；
User rating result receiving subelement comments the user of above-mentioned new content for receiving current online each user
Grade result；
Rating result determines subelement, for using the most user rating result of quantity as the grading knot of above-mentioned new content
Fruit；
Grade label generates subelement, for generating the grade label of the new content based on the rating result.
Optionally, above content driving means 200 further include:
Historical content acquiring unit, for obtaining in the historical content that above-mentioned user has uploaded, the total quantity of historical content,
The rating result and positive rating of each historical content；
User gradation determination unit, the rating result for total quantity, each historical content based on above-mentioned historical content
And positive rating, determine the user gradation of above-mentioned user.
Optionally, above-mentioned user data includes user location, and above-mentioned first screening unit 203 includes；
Affiliated area determines subelement, for determining user's affiliated area based on above-mentioned user location；
Hot information obtains subelement, for obtaining the hotspot vehicle information of above-mentioned user's affiliated area；
First set content determines subelement, for obtaining related to above-mentioned hotspot vehicle information in above content library
The content of connection is as the content in above-mentioned first content to be pushed set.
Optionally, above-mentioned acquisition unit 201 includes:
Hits obtain subelement, for obtaining above-mentioned user to the hits of each content in above content library；
Object content determines subelement, for above-mentioned hits to be greater than to the content of default hits as object content；
Above-mentioned second screening unit 204 includes；
The degree of correlation obtains subelement, for it is related to above-mentioned object content to obtain other contents in above content library
Degree；
Second set content determines subelement, will be higher than the other of default relevance threshold with the above-mentioned object content degree of correlation
Content is as the content in above-mentioned second content to be pushed set.
Therefore by the embodiment of the present application, content push device can be according to the user data and user behavior of user
The interested content of user is filtered out in content library, and can be according to the related journey of each content and user data and user behavior
After degree is scored and sorted, the content for being more in line with user's current demand is preferentially pushed to user, realizes the personalization of user
It pushes content to formulate, mitigates manual intervention of the backstage operation personnel to push content to a certain extent, so that push result is more
Rationally and precisely, yes the golden cost that user searches for content is saved, user experience is promoted.
Embodiment three
The embodiment of the present application provides a kind of electronic equipment, referring to Fig. 3, the electronic equipment in the embodiment of the present application includes:
Memory 301, one or more processors 302 (one is only shown in Fig. 3) and is stored on memory 301 and can be in processor
The computer program of upper operation.Wherein: memory 301 is deposited for storing software program and module, processor 302 by operation
The software program and unit in memory 301 are stored up, it is above-mentioned pre- to obtain thereby executing various function application and data processing
If the corresponding resource of event.Specifically, processor 302 is stored real in the above-mentioned computer program of memory 301 by operation
Existing following steps:
Obtain the user data of user；
Acquire the user behavior of above-mentioned user；
It is screened in content library according to above-mentioned user data and obtains the first content to be pushed set；
It is screened in content library according to above-mentioned user behavior and obtains the second content to be pushed set；
Weight based on above-mentioned user behavior and above-mentioned user data, to above-mentioned first content to be pushed set and second to
Each content in push properties collection scores；
Above-mentioned first content to be pushed set and above-mentioned second content to be pushed are pushed to above-mentioned user based on appraisal result
Content in set.
Assuming that above-mentioned is the first possible embodiment, then provided based on the first possible embodiment
Second of possible embodiment in, above-mentioned user data includes user gradation, and processor 302 is stored in storage by operation
It is also performed the steps of when the above-mentioned computer program of device 301
Receive the new content being uploaded in above content library；
Grade evaluation is carried out to the new content and generates grade label so that the grade label of the new content with it is right
The user gradation answered is associated；
Described screened in content library according to the user data obtains the first content to be pushed set, comprising:
In the content library, grade label associated with the user gradation of the user is obtained, and according to described etc.
Grade label filtration goes out as the content in the first content to be pushed set.
It is above-mentioned in the third the possible embodiment provided based on above-mentioned second of possible embodiment
Grade evaluation is carried out to above-mentioned new content and generates grade label, comprising:
Above-mentioned new content is issued to current online each user；
Current online each user is received to the user rating result of above-mentioned new content；
Using the most user rating result of quantity as the rating result of above-mentioned new content；
The grade label of the new content is generated based on the rating result.
In the 4th kind of possible embodiment provided based on above-mentioned second of possible embodiment, processing
Device 302 is stored by operation and is also performed the steps of in the above-mentioned computer program of memory 301
It obtains in the historical content that above-mentioned user has uploaded, the grading knot of the total quantity of historical content, each historical content
Fruit and positive rating；
Total quantity based on above-mentioned historical content, the rating result and positive rating of each historical content, determine above-mentioned user
User gradation.
It is above-mentioned in the 5th kind of possible embodiment provided based on the first above-mentioned possible embodiment
User data includes user location, and above-mentioned screened in content library according to above-mentioned user data obtains the first content to be pushed collection
It closes, including；
User's affiliated area is determined based on above-mentioned user location；
Obtain the hotspot vehicle information of above-mentioned user's affiliated area；
In above content library, content associated with above-mentioned hotspot vehicle information is obtained as above-mentioned first wait in pushing
Hold the content in set.
It is above-mentioned in the 6th kind of possible embodiment provided based on the first above-mentioned possible embodiment
Acquire the user behavior of above-mentioned user, comprising:
In above content library, above-mentioned user is obtained to the hits of each content；
Above-mentioned hits are greater than the content of default hits as object content；
Above-mentioned screened in content library according to above-mentioned user behavior obtains the second content to be pushed set, comprising:
In above content library, the degree of correlation of other contents Yu above-mentioned object content is obtained；
It is higher than the other contents for presetting relevance threshold as above-mentioned second wait push for the above-mentioned object content degree of correlation
Content in properties collection.
Above-mentioned electronic equipment 3 can be server etc. and calculate equipment.Further, as shown in figure 3, above-mentioned electronic equipment may be used also
It include: that one or more input equipments 303 (one is only shown in Fig. 3) and one or more output equipments 304 (only show in Fig. 3
One out).Memory 301, processor 302, input equipment 303 and output equipment 304 are connected by bus 305.
It should be appreciated that in the embodiment of the present application, alleged processor 302 can be central processing unit (Central
Processing Unit, CPU), which can also be other general processors, digital signal processor (Digital
Signal Processor, DSP), specific integrated circuit (Application Specific Integrated Circuit,
ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic
Device, discrete gate or transistor logic, discrete hardware components etc..General processor can be microprocessor or this at
Reason device is also possible to any conventional processor etc..
Input equipment 303 may include that keyboard, Trackpad, fingerprint adopt sensor, microphone etc., and output equipment 304 can be with
Including display, loudspeaker etc..
Memory 301 may include read-only memory and random access memory, and provide instruction sum number to processor 302
According to.Part or all of memory 301 can also include nonvolatile RAM.For example, memory 301 may be used also
With the information of storage device type.
Therefore by the embodiment of the present application, including electronic equipment can be according to the user data and user behavior of user
Filter out the interested content of user in Rong Ku, and can according to each content and the degree of correlation of user data and user behavior into
After row scoring and sequence, the content for being more in line with user's current demand is preferentially pushed to user, realizes the personalized push of user
Content is formulated, and mitigates manual intervention of the backstage operation personnel to push content to a certain extent, so that push result is more reasonable
And precisely, yes the golden cost that user searches for content is saved, user experience is promoted.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of above-mentioned apparatus is divided into different functional unit or module, more than completing
The all or part of function of description.Each functional unit in embodiment, module can integrate in one processing unit, can also
To be that each unit physically exists alone, can also be integrated in one unit with two or more units, it is above-mentioned integrated
Unit both can take the form of hardware realization, can also realize in the form of software functional units.In addition, each function list
Member, the specific name of module are also only for convenience of distinguishing each other, the protection scope being not intended to limit this application.Above system
The specific work process of middle unit, module, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, is not described in detail or remembers in some embodiment
The part of load may refer to the associated description of other embodiments.
Those of ordinary skill in the art may be aware that list described in conjunction with the examples disclosed in the embodiments of the present disclosure
Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is implemented in hardware or software, the specific application and design constraint depending on technical solution.Professional technician
Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed
Scope of the present application.
In embodiment provided herein, it should be understood that disclosed device and method can pass through others
Mode is realized.For example, system embodiment described above is only schematical, for example, the division of above-mentioned module or unit,
Only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components can be with
In conjunction with or be desirably integrated into another system, or some features can be ignored or not executed.Another point, it is shown or discussed
Mutual coupling or direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING of device or unit or
Communication connection can be electrical property, mechanical or other forms.
Above-mentioned unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
If above-mentioned integrated unit is realized in the form of SFU software functional unit and sells or use as independent product
When, it can store in a computer readable storage medium.Based on this understanding, the application realizes above-described embodiment side
All or part of the process in method can also instruct relevant hardware to complete, above-mentioned computer by computer program
Program can be stored in a computer readable storage medium, and the computer program is when being executed by processor, it can be achieved that above-mentioned each
The step of a embodiment of the method.Wherein, above-mentioned computer program includes computer program code, and above-mentioned computer program code can
Think source code form, object identification code form, executable file or certain intermediate forms etc..Above-mentioned computer-readable medium can be with
It include: any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic disk, light that can carry above-mentioned computer program code
Disk, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random
Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that above-mentioned computer
The content that readable medium includes can carry out increase and decrease appropriate according to the requirement made laws in jurisdiction with patent practice, such as
In certain jurisdictions, according to legislation and patent practice, computer-readable medium do not include be electric carrier signal and telecommunications letter
Number.
Above above-described embodiment is only to illustrate the technical solution of the application, rather than its limitations；Although referring to aforementioned reality
Example is applied the application is described in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope of each embodiment technical solution of the application that it does not separate the essence of the corresponding technical solution should all
Comprising a little interfaces within the scope of protection of this application, the INDIRECT COUPLING or communication connection of device or unit can be electrical property, machine
Tool or other forms.
Above-mentioned unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also realize in the form of software functional units.
If above-mentioned integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can store in a computer readable storage medium.Based on this understanding, the application realizes above-mentioned implementation
All or part of the process in example method, can also instruct relevant hardware to complete, above-mentioned meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, above-mentioned computer program includes computer program code, above-mentioned computer program
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..Above-mentioned computer-readable Jie
Matter may include: can carry above-mentioned computer program code any entity or device, recording medium, USB flash disk, mobile hard disk,
Magnetic disk, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that above-mentioned
The content that computer-readable medium includes can carry out increasing appropriate according to the requirement made laws in jurisdiction with patent practice
Subtract, such as in certain jurisdictions, according to legislation and patent practice, computer-readable medium do not include be electric carrier signal and
Telecommunication signal.
Embodiment described above is only to illustrate the technical solution of the application, rather than its limitations；Although referring to aforementioned reality
Example is applied the application is described in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope of each embodiment technical solution of the application that it does not separate the essence of the corresponding technical solution should all
Comprising within the scope of protection of this application.
Claims (10)
1. a kind of content delivery method characterized by comprising
Obtain the user data of user；
Acquire the user behavior of the user；
It is screened in content library according to the user data and obtains the first content to be pushed set；
It is screened in content library according to the user behavior and obtains the second content to be pushed set；
Weight based on the user behavior and the user data, to the first content to be pushed set and second wait push
Each content in properties collection scores；
The first content to be pushed set and the second content to be pushed set are pushed to the user based on appraisal result
In content.
2. content delivery method as described in claim 1, which is characterized in that the user data includes user gradation, described
Content delivery method further include:
Receive the new content being uploaded in the content library；
Grade evaluation is carried out to the new content and generates grade label so that the grade label of the new content with it is corresponding
User gradation is associated；
Described screened in content library according to the user data obtains the first content to be pushed set, comprising:
In the content library, grade label associated with the user gradation of the user is obtained, and according to the grade mark
Label are filtered out as the content in the first content to be pushed set.
3. content delivery method as claimed in claim 2, which is characterized in that described to carry out grade evaluation simultaneously to the new content
Generate grade label, comprising:
The new content is issued to current online each user；
Current online each user is received to the user rating result of the new content；
Using the most user rating result of quantity as the rating result of the new content；
The grade label of the new content is generated based on the rating result.
4. content delivery method as claimed in claim 2, which is characterized in that the content delivery method further include:
Obtain in the historical content that the user has uploaded, the total quantity of historical content, the rating result of each historical content and
Positive rating；
Total quantity based on the historical content, the rating result and positive rating of each historical content, determine the use of the user
Family grade.
5. content delivery method as described in claim 1, which is characterized in that the user data includes user location, described
It is screened in content library according to the user data and obtains the first content to be pushed set, including；
User's affiliated area is determined based on the user location；
Obtain the hotspot vehicle information of user's affiliated area；
In the content library, content associated with the hotspot vehicle information is obtained as the first content to be pushed collection
Content in conjunction.
6. content delivery method as described in claim 1, which is characterized in that the user behavior of the acquisition user, packet
It includes:
In the content library, the user is obtained to the hits of each content；
The hits are greater than the content of default hits as object content；
Described screened in content library according to the user behavior obtains the second content to be pushed set, comprising:
In the content library, the degree of correlation of other contents Yu the object content is obtained；
Other contents of default relevance threshold will be higher than with the object content degree of correlation as second content to be pushed
Content in set.
7. a kind of content push device characterized by comprising
Acquiring unit, for obtaining the user data of user；
Acquisition unit, for acquiring the user behavior of the user；
First screening unit obtains the first content to be pushed set for screening in content library according to the user data；
Second screening unit obtains the second content to be pushed set for screening in content library according to the user behavior；
Score unit, for the weight based on the user behavior and the user data, to the first content to be pushed collection
Each content in conjunction and the second content to be pushed set scores；
Push unit, for based on appraisal result to the user push the first content to be pushed set and described second to
Push the content in properties collection.
8. content push device as claimed in claim 7, which is characterized in that the user data includes user gradation, described
Content push device further include:
Content receipt unit, for receiving the new content being uploaded in the content library；
Content grading unit, for carrying out grade evaluation to the new content and generating grade label, so that the new content
Grade label and corresponding user gradation it is associated；
First screening unit is specifically used in the content library, obtains associated with the user gradation of the user
Grade label, and filtered out according to the grade label as the content in the first content to be pushed set.
9. a kind of electronic equipment, including memory, processor and storage are in the memory and can be on the processor
The computer program of operation, which is characterized in that the processor realizes such as claim 1 to 6 when executing the computer program
The step of any one the method.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In when the computer program is executed by processor the step of any one of such as claim 1 to 6 of realization the method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811284638.7A CN109492159A (en) | 2018-10-31 | 2018-10-31 | A kind of content delivery method, content push device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811284638.7A CN109492159A (en) | 2018-10-31 | 2018-10-31 | A kind of content delivery method, content push device and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109492159A true CN109492159A (en) | 2019-03-19 |
Family
ID=65692065
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811284638.7A Pending CN109492159A (en) | 2018-10-31 | 2018-10-31 | A kind of content delivery method, content push device and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109492159A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112288474A (en) * | 2020-10-27 | 2021-01-29 | 上海淇馥信息技术有限公司 | Multi-channel product pushing method and device and electronic equipment |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104424298A (en) * | 2013-09-02 | 2015-03-18 | 联想(北京)有限公司 | Information push method and electronic equipment |
| CN106022856A (en) * | 2016-05-05 | 2016-10-12 | 北京京东尚科信息技术有限公司 | Data display method and device |
| CN106327227A (en) * | 2015-06-19 | 2017-01-11 | 北京航天在线网络科技有限公司 | Information recommendation system and information recommendation method |
| CN106815216A (en) * | 2015-11-30 | 2017-06-09 | 北京云莱坞文化传媒有限公司 | A kind of story screening and the method and apparatus for precisely representing |
| CN107992583A (en) * | 2017-12-07 | 2018-05-04 | 合肥美的智能科技有限公司 | Information-pushing method and information push-delivery apparatus, equipment and storage medium |
| CN108363821A (en) * | 2018-05-09 | 2018-08-03 | 深圳壹账通智能科技有限公司 | A kind of information-pushing method, device, terminal device and storage medium |
-
2018
- 2018-10-31 CN CN201811284638.7A patent/CN109492159A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104424298A (en) * | 2013-09-02 | 2015-03-18 | 联想(北京)有限公司 | Information push method and electronic equipment |
| CN106327227A (en) * | 2015-06-19 | 2017-01-11 | 北京航天在线网络科技有限公司 | Information recommendation system and information recommendation method |
| CN106815216A (en) * | 2015-11-30 | 2017-06-09 | 北京云莱坞文化传媒有限公司 | A kind of story screening and the method and apparatus for precisely representing |
| CN106022856A (en) * | 2016-05-05 | 2016-10-12 | 北京京东尚科信息技术有限公司 | Data display method and device |
| CN107992583A (en) * | 2017-12-07 | 2018-05-04 | 合肥美的智能科技有限公司 | Information-pushing method and information push-delivery apparatus, equipment and storage medium |
| CN108363821A (en) * | 2018-05-09 | 2018-08-03 | 深圳壹账通智能科技有限公司 | A kind of information-pushing method, device, terminal device and storage medium |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112288474A (en) * | 2020-10-27 | 2021-01-29 | 上海淇馥信息技术有限公司 | Multi-channel product pushing method and device and electronic equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107730313B (en) | Shop recommendation method and device based on recommendation reason | |
| RU2696230C2 (en) | Search based on combination of user relations data | |
| CN105447730B (en) | Target user orientation method and device | |
| CN103336793B (en) | A kind of personalized article recommends method and system thereof | |
| US20020055926A1 (en) | Open platform information on universal maps | |
| CN102880969A (en) | Advertisement putting method, advertisement putting server and advertisement putting system | |
| US9367634B2 (en) | Optimizing location and mobile search | |
| CN108596695B (en) | Entity pushing method and system | |
| KR20150130282A (en) | Intelligent platform for real-time bidding | |
| CN102016845A (en) | Social network powered query refinement and recommendations | |
| CN105009070A (en) | Computer application promotion | |
| CN102446118A (en) | Contextual and task focused computing | |
| CN111127130B (en) | Energy site recommendation method based on user preference, storage medium and electronic equipment | |
| CN108319646B (en) | Vehicle source searching method and device based on user historical behaviors | |
| EP3525420B1 (en) | Method and apparatus for guiding service flow | |
| CN109272360B (en) | Intelligent advertisement recommendation method, system and device | |
| US8973097B1 (en) | Method and system for identifying business records | |
| CN103366007A (en) | Geographic position-based search method and device | |
| CN107924413A (en) | Bifurcated is searched for | |
| CN104281638A (en) | POI Information Providing System, POI Information Providing Device, POI Information Output Device, POI Information Providing Method, and Program Therefor | |
| KR20130035660A (en) | Recommendation system and method | |
| CN108734327A (en) | A kind of data processing method, device and server | |
| US20170193059A1 (en) | Searching For Applications Based On Application Usage | |
| CN107873100A (en) | From current application conditional access advertisement applications state | |
| CN111738785A (en) | Product selection method, system and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information | ||
| CB02 | Change of applicant information |
Address after: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant after: SHENZHEN GOLO CHELIAN DATA TECHNOLOGY Co.,Ltd. Address before: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant before: GOLO IOV DATA TECHNOLOGY Co.,Ltd. |
|
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190319 |