CN109472455B - Activity evaluation method, activity evaluation device, electronic equipment and storage medium - Google Patents
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Abstract
The embodiment of the application provides an activity evaluation method, an activity evaluation device, electronic equipment and a storage medium, and relates to the technical field of big data. The method comprises the following steps: acquiring historical data of a plurality of target activities, the historical data comprising: historical cost information, historical sales information, and user historical behavioral data; clustering a plurality of target activities based on the historical cost information to obtain a plurality of class clusters; evaluating each target activity in each class cluster based on historical sales information for each target activity and user historical behavior data; the target activities in each class cluster are ranked based on the results of the evaluation and historical cost information for each target activity. According to the technical scheme provided by the embodiment of the application, the target activity can be quantitatively evaluated more accurately from multiple dimensions, and the platform resource is optimally configured according to the evaluation result.
Description
Technical Field
The present application relates to the field of big data technology, and in particular, to an activity assessment method, an activity assessment device, an electronic apparatus, and a computer-readable storage medium.
Background
With the development of internet technology, many application platforms push various online activities on a network, and how to quantitatively evaluate the online activities is a focus of attention.
In one technical scheme, the activity of a user is obtained according to historical behavior data of the user of the target activity, and the target activity is evaluated according to the activity of the user. However, in this technical solution, the target activity cannot be accurately quantitatively evaluated only according to the activity level of the user, and it is also difficult to optimally configure the platform resource according to the evaluation result.
Accordingly, it is desirable to provide an activity assessment method, an activity assessment apparatus, an electronic device, and a computer-readable storage medium capable of solving one or more of the above-described problems.
It should be noted that the information disclosed in the above background section is only for enhancing understanding of the background of the application and thus may include information that does not form the prior art that is already known to those of ordinary skill in the art.
Disclosure of Invention
It is an object of embodiments of the present application to provide an activity assessment method, an activity assessment apparatus, an electronic device, and a computer-readable storage medium, which overcome, at least in part, one or more of the problems due to the limitations and disadvantages of the related art.
According to a first aspect of an embodiment of the present application, there is provided an activity assessment method, including: acquiring historical data of a plurality of target activities, the historical data comprising: historical cost information, historical sales information, and user historical behavioral data; clustering the plurality of target activities based on the historical cost information to obtain a plurality of class clusters; evaluating individual target activities in each class cluster based on the historical sales information for the individual target activities and the user historical behavior data; and sorting the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity.
In some embodiments of the present application, based on the foregoing solution, the clustering the plurality of target activities based on the historical cost information to obtain a plurality of class clusters includes: determining human cost information, financial cost information and flow cost information of each target activity based on the historical cost information; determining a total cost vector for each target activity based on the human cost information, financial cost information, and traffic cost information; determining a distance between total cost vectors for each target activity; and clustering the plurality of target activities based on the distance to obtain the plurality of class clusters.
In some embodiments of the present application, based on the foregoing solution, the sorting the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity includes: ranking the target activities in each class of clusters in descending order based on the assessed scores; determining a cost weight for each target activity based on historical cost information for each target activity; the cost weights for each target activity are multiplied by the evaluated scores, and the descending order of ordering is adjusted based on the multiplied results.
In some embodiments of the present application, based on the foregoing solution, the determining the cost weight of each target activity based on the cost information of each target activity includes: obtaining a class cluster center vector of each class cluster, and taking the class cluster center vector as a cost vector of each class cluster; calculating an average cost of the plurality of target activities based on the historical cost information of the plurality of target activities; and determining the ratio of the class cluster center vector of the class cluster to the average cost, and taking the ratio as the cost weight of each target activity in the class cluster.
In some embodiments of the application, based on the foregoing, the activity assessment method further comprises: obtaining the cluster center of each cluster, and determining the target activity closest to the cluster center as the representative activity of each cluster; ranking representative activities of each cluster of classes based on the results of the evaluation and the historical cost information for the representative activities; and recommending target activities in each class cluster to the user based on the sequencing result.
In some embodiments of the present application, based on the foregoing, the evaluating the respective target activities in each class cluster based on the historical sales information of the respective target activities and the user historical behavior data includes: determining a first assessment indicator for each target activity based on the historical sales information for each target activity; determining a second evaluation index of each target activity based on the user historical behavior data of each target activity; and carrying out weighting operation on the first evaluation index and the second evaluation index to evaluate the respective target activities in each class cluster.
In some embodiments of the present application, based on the foregoing solution, the weighting operation performed on the first evaluation index and the second evaluation index to evaluate the respective target activities in each class cluster includes: determining sales amount of the target activity and number of activity participants based on the historical sales information and the user historical behavior data, respectively; determining weights of the first evaluation index and the second evaluation index based on the sales amount and the number of active participants, respectively; and weighting the first evaluation index and the second evaluation index based on the weight to evaluate each target activity in each class cluster.
According to a second aspect of an embodiment of the present application, there is provided an activity assessment apparatus including: an acquisition unit configured to acquire history data of a plurality of target activities, the history data including: historical cost information, historical sales information, and user historical behavioral data; the clustering unit is used for carrying out clustering processing on the plurality of target activities based on the historical cost information to obtain a plurality of class clusters; an evaluation unit for evaluating each target activity in each class cluster based on the historical sales information of each target activity and the user historical behavior data; and the sorting unit is used for sorting the target activities in each class cluster based on the evaluation result and the historical cost information of each target activity.
According to a third aspect of an embodiment of the present application, there is provided an electronic apparatus including: a processor; and a memory having stored thereon computer readable instructions which when executed by the processor implement the activity assessment method as described in the first aspect above.
According to a fourth aspect of embodiments of the present application, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the activity assessment method as described in the first aspect above.
In the technical schemes provided by some embodiments of the present application, on one hand, clustering is performed on the target activities based on the historical cost information, so that activities with equivalent cost scales can be classified into the same class, and the evaluation result is more reasonable and accurate; on the other hand, the target activities in each class cluster are evaluated based on the historical sales information and the historical behavior data of the user, and the target activities can be more accurately quantitatively evaluated from multiple dimensions; in still another aspect, the target activities in each class cluster are ranked based on the evaluation result and the historical cost information, and the target activities are recommended to the user based on the ranking result, so that the platform resources can be optimally configured according to the evaluation result.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application as claimed.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application. It is evident that the drawings in the following description are only some embodiments of the present application and that other drawings may be obtained from these drawings without inventive effort for a person of ordinary skill in the art. In the drawings:
FIG. 1 illustrates a flow diagram of a method of activity assessment according to some embodiments of the application;
FIG. 2 illustrates a flow diagram for evaluating a target activity according to some embodiments of the application;
FIG. 3 illustrates a flow diagram for recommending target activities to a user according to some embodiments of the application;
FIG. 4 shows a schematic block diagram of an activity assessment device according to an exemplary embodiment of the present application;
fig. 5 shows a schematic diagram of a computer system suitable for use in implementing an embodiment of the application.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments can be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the example embodiments to those skilled in the art. The same reference numerals in the drawings denote the same or similar parts, and thus a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the application may be practiced without one or more of the specific details, or with other methods, components, devices, steps, etc. In other instances, well-known methods, devices, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the application.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the elements and operations/steps, nor must they be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
FIG. 1 illustrates a flow diagram of a method of activity assessment according to some embodiments of the application.
Referring to fig. 1, in step S110, history data of a plurality of target activities is acquired, the history data including: historical cost information, historical sales information, and user historical behavioral data.
In example embodiments, the plurality of target activities may include one or more of insurance class activities, financial class activities, fund class activities, health class activities, and life class activities. The historical cost information for the target activity may include labor cost information, financial cost information, and traffic cost information. The historical cost information for the target activity may be cost data for each target activity for the past year or half year. Historical sales information for the target campaign may include: sales amount, sales amount increase, etc. The user historical behavioral data of the target activity may include: the number of active participants, the number of new users, the number of user increases, the number of logins, the number of clicks, the accumulated access time, the number of comments, the number of coupon uses, and the like.
In step S120, clustering is performed on the plurality of target activities based on the historical cost information to obtain a plurality of class clusters.
Because of the different costs of different types of target activities, clustering of target activities at different cost scales is required. By clustering the plurality of target activities, different types of operation activities can be classified and evaluated, so that the accuracy of evaluation can be improved.
The cost of the target activity can comprise three parts of labor cost, financial cost and flow cost, wherein the labor cost represents the labor resource input by the activity, and comprises activity planning labor cost, research and development labor cost, operation labor cost and the like; the financial cost represents the financial resource, the total issuing amount of the red packet, the prize issuing amount, the market expense amount and the like which are input in the activity; the flow cost represents the flow resource which is actively input, for example, the advertisement input cost or the popularization cost, and the flow cost calculation can adopt the following formula: traffic cost = active participating user number single user acquisition cost (including traffic resource investment).
In an example embodiment, human costs, financial costs, and traffic costs for each target activity are counted, and the target activities are clustered based on the human costs, financial costs, and traffic costs for each target activity. For example, distances between total cost vectors for individual target activities may be calculated, based on which the target activities are clustered.
In an example embodiment, the clustering operations may include a K-means clustering operation or a K-center point clustering operation, but may also be other clustering operations such as hierarchical clustering operations or density-based clustering operations.
It should be noted that, the distance between total cost vectors of the target activities may be a hamming distance, a euclidean distance, a cosine distance, but the distance in the exemplary embodiment of the present application is not limited thereto, and may be a mahalanobis distance, a manhattan distance, or the like, for example.
In step S130, the respective target activities in each class cluster are evaluated based on the historical sales information of the respective target activities and the user historical behavior data.
In an example embodiment, product sales data and/or user behavior data of each target activity in the last year or half year may be counted, for example, sales data such as sales amount and sales number of a financial product in the last year may be counted, user behavior data such as number of active participants, new user amount and user increment of the financial product in the last year may also be counted, and the user behavior data may also include login times, number of clicks, accumulated access time, number of comments, number of coupon uses and the like.
The sales amount, sales number and other data of the target activities can be obtained according to the statistical result of the product sales data; and obtaining the number of participants of the target activities, the activity level of the users and other data according to the statistical result of the user behavior data. The individual target activities in each class cluster are evaluated based on the sales amount of the target activities, sales data, number of participants, user activity, and the like.
In step S140, the target activities in each class cluster are ranked based on the result of the evaluation and the historical cost information of each target activity.
In an example embodiment, the target activities in each class of clusters may be ranked based on the results of the evaluation, and the ranked results may be adjusted based on the historical costs of the target activities. Further, in some embodiments, the target activities in each class of clusters may be ranked in descending order based on the assessed scores; determining a cost weight for each target activity based on the historical cost of each target activity; the cost weight of each target activity is multiplied by the estimated score, and the order of the descending order is adjusted based on the result of the multiplication. Sequencing the target activities can adjust the operation strategy according to the evaluation result to improve the user activity degree of the activities and improve the sales of the activity products.
According to the activity evaluation method in the embodiment of fig. 1, on one hand, clustering processing is performed on the target activities based on the historical cost information, so that the activities with equivalent cost scales can be classified into the same type, and the evaluation result is more reasonable and accurate; on the other hand, the target activities in each class cluster are evaluated based on the historical sales information and the historical behavior data of the user, and the target activities can be more accurately quantitatively evaluated from multiple dimensions; in still another aspect, the target activities in each class cluster are ranked based on the evaluation result and the historical cost information, and the target activities are recommended to the user based on the ranking result, so that the platform resources can be optimally configured according to the evaluation result.
FIG. 2 illustrates a flow diagram for evaluating a target activity according to some embodiments of the application.
Referring to fig. 2, in step S210, a first evaluation index of each target activity is determined based on historical sales information of each target activity.
In an example embodiment, a first evaluation index for a target activity may be determined based on product sales data for the target activity, the first evaluation index being used to represent a product sales status for the target activity, the first evaluation index may include sales amount, sales quantity, sales amount increase, and the like.
In step S220, a second evaluation index for each target activity is determined based on the user history behavior data for each target activity.
In an example embodiment, a second evaluation index of the target activity may be determined based on the user behavior data of the target activity, where the second evaluation index is used to represent the user participation of the target activity, and the second evaluation index may include user activity, the number of users participating, and the number of user increases, the number of comments, and the number of coupon uses.
In step S230, a weighting operation is performed on the first evaluation index and the second evaluation index to evaluate the respective target activities in each class cluster.
In some embodiments, a sales amount for the target campaign may be determined based on the product sales data, and a weight for a first evaluation index may be determined based on the sales amount; determining an activity participant number of the target activity based on the user behavior data, and determining a weight of a second evaluation index based on the activity participant number; the first evaluation index and the second evaluation index are weighted based on the weights of the first evaluation index and the second evaluation index to evaluate the respective target activities in each class cluster.
For example, for each type of activity, different weights may be set based on the sales amount of the activity and the size of the user. For activities with sales products as main targets, the activities are mainly evaluated by indexes such as sales amount, sales quantity, sales amount increment and the like, and the weights of the sales amount, the sales quantity and the sales amount increment are larger, namely the weights of first evaluation indexes are larger; for activities with user growth as a main target, the activities are mainly evaluated by indexes such as new user quantity, user growth quantity and the like, namely the second evaluation index has a larger weight.
FIG. 3 illustrates a flow diagram for recommending target activities to a user according to some embodiments of the application.
Referring to fig. 3, in step S310, the cluster center of each cluster is acquired, and the target activity closest to the cluster center is determined as the representative activity of each cluster.
In an example embodiment, when the clustering operation employs a K-means algorithm or a K-center point algorithm, the class cluster center of each class cluster may be represented by a mean or a center point. After the center of each class cluster is determined, a class cluster center vector can be obtained, the total cost of each target activity in the class cluster and the distance between the class cluster center vectors are calculated, and the target activity closest to the class cluster center vector is determined as the representative activity of each class cluster.
In step S320, the representative activities of the respective class clusters are ordered based on the result of the evaluation and the historical cost information of the representative activities.
In an example embodiment, representative activities of the various clusters may be ranked based on the results of the evaluation, and the ranked results adjusted based on the historical cost of each representative activity. Further, in some embodiments, representative activities of the various clusters may be ranked in descending order based on the assessed scores; determining a cost weight for each representative activity based on the historical cost of each representative activity; multiplying the cost weights for each representative activity by the evaluated score, and adjusting the ordering of the descending order based on the multiplied results.
Further, in some embodiments, a cluster center vector of each cluster may be obtained, and the cluster center vector is used as a cost vector of each cluster; calculating an average cost of the plurality of target activities based on the historical cost information of the plurality of target activities; and determining the ratio of the class cluster center vector of the class cluster to the average cost, and taking the ratio as the cost weight of each target activity in the class cluster.
In step S330, the target activities in the respective class clusters are recommended to the user based on the result of the ranking.
In an example embodiment, target activities in each cluster class may be recommended to the user based on the results of the ordering of the representative activities for each cluster class. For example, after determining the ranking of the representative activities of the various clusters, the target activity with the highest ranking may be sequentially selected from each cluster according to the ranking result to recommend to the user. For example, the order of representative activities of the clusters is { representative activity 1, representative activity 2}, the order within the cluster of the representative activity 1 is { target activity 5, representative activity 1, target activity 10}, the order within the cluster of the representative activity 2 is { target activity 8, representative activity 2, target activity 6}, and the order of activities recommended to the user is changed to { target activity 5, target activity 8, representative activity 1, target activity 2, target activity 10, target activity 6}.
In addition, in the embodiment of the application, an activity evaluation device is also provided. Referring to fig. 4, the activity assessment apparatus 400 may include: acquisition unit 410, clustering unit 420, evaluation unit 430, and ranking unit 440. Wherein, the obtaining unit 410 is configured to obtain historical data of a plurality of target activities, the historical data including: historical cost information, historical sales information, and user historical behavioral data; the clustering unit 420 is configured to perform clustering on the plurality of target activities based on the historical cost information to obtain a plurality of class clusters; the evaluation unit 430 is configured to evaluate the respective target activities in each class cluster based on the historical sales information of the respective target activities and the user historical behavior data; the ranking unit 440 is configured to rank the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity.
In some embodiments of the present application, based on the foregoing scheme, the clustering unit 420 includes: a cost determination unit configured to determine human cost information, financial cost information, and flow cost information for each target activity based on the historical cost information; a total cost vector determination unit for determining a total cost vector for each target activity based on the human cost information, financial cost information, and traffic cost information; a distance determining unit for determining a distance between total cost vectors of the respective target activities; and the clustering processing unit is used for clustering the plurality of target activities based on the distance to obtain the plurality of class clusters.
In some embodiments of the present application, based on the foregoing scheme, the sorting unit 440 includes: a descending order ranking unit for descending order of the target activities in each class of clusters based on the evaluated scores; a cost weight determination unit configured to determine a cost weight of each target activity based on historical cost information of each target activity; an adjustment unit configured to multiply the cost weights of the respective target activities with the evaluated scores, and adjust the order of the descending order based on the multiplied results.
In some embodiments of the application, based on the foregoing scheme, the cost determination unit is configured to: obtaining a class cluster center vector of each class cluster, and taking the class cluster center vector as a cost vector of each class cluster; calculating an average cost of the plurality of target activities based on the historical cost information of the plurality of target activities; and determining the ratio of the class cluster center vector of the class cluster to the average cost, and taking the ratio as the cost weight of each target activity in the class cluster.
In some embodiments of the present application, based on the foregoing scheme, the activity assessment apparatus 400 further includes: a representative activity determining unit, configured to obtain a cluster center of each cluster, and determine a target activity closest to the cluster center as a representative activity of each cluster; a representative activity ranking unit for ranking representative activities of each class cluster based on a result of the evaluation and the historical cost information of the representative activities; and the recommending unit is used for recommending the target activities in each class cluster to the user based on the sequencing result.
In some embodiments of the present application, based on the foregoing scheme, the evaluation unit 430 includes: a first index determination unit configured to determine a first evaluation index of each target activity based on the historical sales information of each target activity; a first index determination unit configured to determine a second evaluation index of each target activity based on the user history behavior data of each target activity; and the evaluation processing unit is used for carrying out weighted operation on the first evaluation index and the second evaluation index so as to evaluate each target activity in each class cluster.
In some embodiments of the application, based on the foregoing, the evaluation processing unit comprises: an index determining unit for determining sales amount of the target activity and number of activity participants based on the historical sales information and the user historical behavior data, respectively; a weight determination unit configured to determine weights of the first evaluation index and the second evaluation index, respectively, based on the sales amount and the number of persons participating in the event; and the weighting processing unit is used for carrying out weighting operation on the first evaluation index and the second evaluation index based on the weight so as to evaluate each target activity in each class cluster.
Since the respective functional blocks of the activity assessment apparatus 400 of the exemplary embodiment of the present application correspond to the steps of the exemplary embodiment of the activity assessment method described above, for example, the acquisition unit 410 is configured to perform step S110: acquiring historical data of a plurality of target activities, the historical data comprising: historical cost information, historical sales information, and user historical behavioral data; the clustering unit 420 is configured to perform step S120: clustering the plurality of target activities based on the historical cost information to obtain a plurality of class clusters; the evaluation unit 430 is configured to perform step S130: evaluating each target activity in each class cluster based on historical sales information for each target activity and user historical behavior data; the sorting unit 440 is configured to perform step S140: and sorting the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity. Therefore, the modules of the activity assessment apparatus 400 corresponding to the steps of the activity assessment method are not described herein.
In an exemplary embodiment of the present application, an electronic device capable of implementing the above method is also provided.
Referring now to FIG. 5, there is shown a schematic diagram of a computer system suitable for use in implementing an electronic device of an embodiment of the present application. The computer system of the electronic device shown in fig. 5 is only an example and should not be construed as limiting the functionality and scope of use of the embodiments of the application.
As shown in fig. 5, the computer system includes a Central Processing Unit (CPU) 501, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 502 or a program loaded from a storage section 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data required for the system operation are also stored. The CPU 501, ROM 502, and RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
The following components are connected to the I/O interface 505: an input section 506 including a keyboard, a mouse, and the like; an output portion 507 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker, and the like; a storage portion 508 including a hard disk and the like; and a communication section 509 including a network interface card such as a LAN card, a modem, or the like. The communication section 509 performs communication processing via a network such as the internet. The drive 510 is also connected to the I/O interface 505 as needed. A removable medium 511 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 510 as needed so that a computer program read therefrom is mounted into the storage section 508 as needed.
In particular, according to embodiments of the present application, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via the communication portion 509, and/or installed from the removable media 511. The above-described functions defined in the system of the present application are performed when the computer program is executed by a Central Processing Unit (CPU) 501.
The computer readable medium shown in the present application may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present application, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units involved in the embodiments of the present application may be implemented by software, or may be implemented by hardware, and the described units may also be provided in a processor. Wherein the names of the units do not constitute a limitation of the units themselves in some cases.
As another aspect, the present application also provides a computer-readable medium that may be contained in the electronic device described in the above embodiment; or may exist alone without being incorporated into the electronic device. The computer-readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to implement the activity assessment method as described in the above embodiments.
For example, the electronic device may implement the method as shown in fig. 1: step S110, acquiring historical data of a plurality of target activities, where the historical data includes: historical cost information, historical sales information, and user historical behavioral data; step S120, clustering the plurality of target activities based on the historical cost information to obtain a plurality of class clusters; step S130, evaluating each target activity in each class cluster based on the historical sales information of each target activity and the historical behavior data of the user; and step S140, sorting the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity.
It should be noted that although in the above detailed description several modules or units of a device or means for action execution are mentioned, such a division is not mandatory. Indeed, the features and functions of two or more modules or units described above may be embodied in one module or unit in accordance with embodiments of the application. Conversely, the features and functions of one module or unit described above may be further divided into a plurality of modules or units to be embodied.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or may be implemented in software in combination with the necessary hardware. Thus, the technical solution according to the embodiments of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, and includes several instructions to cause a computing device (may be a personal computer, a server, a touch terminal, or a network device, etc.) to perform the method according to the embodiments of the present application.
Other embodiments of the application will be apparent to those skilled in the art from consideration of the specification and practice of the application disclosed herein. This application is intended to cover any variations, uses, or adaptations of the application following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the application pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It is to be understood that the application is not limited to the precise arrangements and instrumentalities shown in the drawings, which have been described above, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the application is limited only by the appended claims.
Claims (4)
1. A method of activity assessment, comprising:
acquiring historical data of a plurality of target activities, the historical data comprising: historical cost information, historical sales information, and user historical behavioral data;
determining human cost information, financial cost information and flow cost information of each target activity based on the historical cost information; determining a total cost vector for each target activity based on the human cost information, financial cost information, and traffic cost information; determining a distance between total cost vectors for each target activity; clustering the plurality of target activities based on the distance to obtain a plurality of class clusters;
determining a first assessment indicator for each target activity based on the historical sales information for each target activity; determining a second evaluation index of each target activity based on the user historical behavior data of each target activity; determining sales amount of the target activity and number of activity participants based on the historical sales information and the user historical behavior data, respectively; determining weights of the first evaluation index and the second evaluation index based on the sales amount and the number of active participants, respectively; weighting the first evaluation index and the second evaluation index based on the weight to evaluate each target activity in each class cluster;
ranking the target activities in each class cluster based on the results of the evaluation and the historical cost information for each target activity, including: ranking the target activities in each class of clusters in descending order based on the assessed scores; obtaining a class cluster center vector of each class cluster, and taking the class cluster center vector as a cost vector of each class cluster; calculating an average cost of the plurality of target activities based on the historical cost information of the plurality of target activities; determining the ratio of the cluster center vector of the cluster to the average cost, and taking the ratio as the cost weight of each target activity in the cluster; multiplying the cost weights for each target activity by the evaluated score, and adjusting the descending order of ranking based on the multiplied results;
the method further comprises the steps of:
obtaining the cluster center of each cluster, and determining the target activity closest to the cluster center as the representative activity of each cluster; ranking representative activities of each cluster of classes based on the results of the evaluation and the historical cost information for the representative activities; and recommending target activities in each class cluster to the user based on the sequencing result.
2. An activity assessment device, comprising:
an acquisition unit configured to acquire history data of a plurality of target activities, the history data including: historical cost information, historical sales information, and user historical behavioral data;
a clustering unit for determining human cost information, financial cost information and flow cost information of each target activity based on the historical cost information; determining a total cost vector for each target activity based on the human cost information, financial cost information, and traffic cost information; determining a distance between total cost vectors for each target activity; clustering the plurality of target activities based on the distance to obtain a plurality of class clusters;
an evaluation unit for determining a first evaluation index of each target activity based on the historical sales information of each target activity; determining a second evaluation index of each target activity based on the user historical behavior data of each target activity; determining sales amount of the target activity and number of activity participants based on the historical sales information and the user historical behavior data, respectively; determining weights of the first evaluation index and the second evaluation index based on the sales amount and the number of active participants, respectively; weighting the first evaluation index and the second evaluation index based on the weight to evaluate each target activity in each class cluster;
a ranking unit, configured to rank the target activities in each class cluster based on the result of the evaluation and the historical cost information of each target activity, including: ranking the target activities in each class of clusters in descending order based on the assessed scores; obtaining a class cluster center vector of each class cluster, and taking the class cluster center vector as a cost vector of each class cluster; calculating an average cost of the plurality of target activities based on the historical cost information of the plurality of target activities; determining the ratio of the cluster center vector of the cluster to the average cost, and taking the ratio as the cost weight of each target activity in the cluster; multiplying the cost weights for each target activity by the evaluated score, and adjusting the descending order of ranking based on the multiplied results;
the device is also for:
obtaining the cluster center of each cluster, and determining the target activity closest to the cluster center as the representative activity of each cluster; ranking representative activities of each cluster of classes based on the results of the evaluation and the historical cost information for the representative activities; and recommending target activities in each class cluster to the user based on the sequencing result.
3. An electronic device, comprising:
a processor; and
a memory having stored thereon computer readable instructions which, when executed by the processor, implement the activity assessment method of claim 1.
4. A computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the activity assessment method of claim 1.
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