CN109447746A - A kind of intelligent recommendation management system of e-commerce platform - Google Patents

A kind of intelligent recommendation management system of e-commerce platform Download PDF

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CN109447746A
CN109447746A CN201811231392.7A CN201811231392A CN109447746A CN 109447746 A CN109447746 A CN 109447746A CN 201811231392 A CN201811231392 A CN 201811231392A CN 109447746 A CN109447746 A CN 109447746A
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clothes
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user
classification
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CN109447746B (en
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叶苑庭
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Chen Baoying
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • G06Q30/0625Directed, with specific intent or strategy
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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Abstract

The present invention discloses a kind of intelligent recommendation management system of e-commerce platform, including user terminal, commerce database, transfers server, management server and info push module;It transfers server to connect with user terminal, commerce database, management server, management server is connect with commerce database and info push module, and info push module is connect with user terminal.The present invention, which passes through user terminal and combines, transfers server, management server, commerce database and info push module, statistics input need to retrieve the matching degree coefficient between the comparison keyword set of information and the essential characteristic parameter of counting user and each model's model class, and screen the maximum model's model class of matching degree coefficient, management server is by the goodness of fit coefficient of counting user and each clothes, and the corresponding clothes of goodness of fit coefficient are pushed into user terminal through info push module, realize the intelligently pushing management of clothes, improve the accuracy and satisfaction of user's screening, have the characteristics that intelligent.

Description

A kind of intelligent recommendation management system of e-commerce platform
Technical field
The invention belongs to e-commerce platforms, are related to a kind of intelligent recommendation management system of e-commerce platform.
Background technique
In recent years, with the continuous rapid development of information technology and internet, ground of the e-commerce in society and life Position is more and more significant, and e-commerce system provides more and more selections for user, in the arrival of big data era, e-commerce The commodity of website are increased with index speed, no matter being all that people are unthinkable in its quantity or in type, this is more increased The difficulty for oneself wanting commodity is rapidly and accurately obtained, so that user in search commercial articles, need to expend considerable time and effort, and The commodity oneself wanted are difficult to find that, especially for clothes, as the improvement of people's living standards, people are to spirit and object Demand in matter is gradually increased, can not be according to the body of user when people's clothes type required for e-commerce platform lookup The parameters such as height, weight, measurements of the chest, waist and hips and the keyword of user's input are effectively screened, and cause user's waste when searching a large amount of Time and efforts;
Existing e-commerce platform is simply screened by input keyword, can not combine height, the body of user The parameters such as weight and measurements of the chest, waist and hips are effectively screened and are recommended, and poor, low efficiency that there are the accuracys of screening and intelligent characteristic are poor The problem of, in order to solve problem above, now design a kind of intelligent recommendation management system of e-commerce platform.
Summary of the invention
The purpose of the present invention is to provide e-commerce platform intelligent recommendation management system, simultaneously by management server In conjunction with commerce database, server and info push module are transferred, intelligent recommendation is carried out to user, to solve existing e-commerce The existing screening accuracy of platform is poor, screening efficiency is low and the problem of intelligent characteristic difference.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of intelligent recommendation management system of e-commerce platform, including user terminal, commerce database, transfer service Device, management server and info push module;
It transfers server to connect with user terminal, commerce database, management server, management server and commerce database It is connected with info push module, info push module is connect with user terminal;
User terminal retrieves information for inputting the essential characteristic parameter that need to retrieve information and user, and by the need of input It is sent to the essential characteristic parameter of user and transfers server, and receive the clothes goodness of fit system that info push module successively pushes Count each clothes under each clothes classification corresponding from high to low;
Commerce database is used to store the corresponding several keywords of each clothes under different garment classification, counts last quarter Or the total quantity that each clothes classification is sold in year, and each clothes classification is ranked up according to from more to few sequence, respectively It is 1,2 ..., i ..., n, each clothes are ranked up according to the sequence of sales volume from high to low in same clothes classification, it is followed successively by 1, 2 ..., g, and same clothes classification includes several keywords, each keyword in same clothes classification is according to shared by keyword Ratio degree is descending to be ranked up, and respectively 1,2 ..., j ..., m, the corresponding key of each clothes in same clothes classification Word constitutes standard key set of words Aig(aig1,aig2,...,aigj,...,aigm),aigJ is expressed as g in i-th of clothes classification Corresponding j-th of the keyword of a clothes, the corresponding specific gravity of each keyword is respectively Sa in standard key set of wordsig1, Saig2,...,Saigj,...,SaigM, SaiJ is expressed as corresponding j-th of keyword institute of g-th of clothes in i-th of clothes classification The specific gravity accounted for;
Be stored in commerce database different height grades, weight grade, shoulder breadth grade, bust grade, waistline grade and The corresponding model's model class of the sizing information of hip circumference grade, each model's model class correspond to different clothes classification sizes, respectively Model's model class is ranked up according to the sequence of setting, respectively R1, R2 ..., Rv, the corresponding collection of each model's model grade It is combined into Rv(rv1,rv2,...,rvW), rvW is expressed as the grade of w-th of characteristic parameter in v-th of model's model grade, different moulds The grade of at least one characteristic parameter is different in special model class, successively to height, weight, shoulder in each model's model class Wide, bust, waist and hip circumference feature levels are ranked up, and the height grade is arranged according to the sequence of height from high to low Sequence is followed successively by s1, s2 ..., sf, and sf is expressed as the corresponding height ranges of f-th of height grade, and different height grades are corresponding not With height ranges, the height ranges that s1 is indicated are 90-95cm, the difference in each height grade between highest height and minimum height Value is 5cm, and the weight grade is ranked up according to the sequence of weight from high to low, is followed successively by t1, t2 ..., tf, tf table It is shown as the corresponding weight weight range of f-th of weight grade, the weight range that t1 is indicated is 30-32kg, different weight grade pair The different weight ranges answered, the shoulder breadth grade are ranked up according to the sequence of shoulder breadth size from high to low, are followed successively by k1, K2 ..., kf, kf are expressed as the corresponding shoulder breadth size range of f-th of shoulder breadth grade, and the shoulder breadth range that k1 is indicated is 35-36cm, The corresponding shoulder breadth size range of different shoulder breadth grades is different, the bust grade, waistline grade and hip circumference grade according to size by It arrives small sequence greatly to be ranked up, respectively x1, x2 ..., xf, y1, y2 ..., yf, u1, u2 ..., uf, and xf, yf and uf It is expressed as the corresponding size range of f-th of bust grade, the corresponding size range of f-th of waistline grade and f-th of stern The corresponding size range of grade is enclosed, the bust range that x1 is indicated is 70-72cm, and the waistline range that y1 is indicated is 50-52cm, u1 table The hip circumference range shown is 55-57cm;
Transfer server for receive user terminal transmission input retrieve information, by received retrieval information respectively with quotient The corresponding several keywords of each clothes classification stored in business database are compared one by one, obtain the key in retrieval information The keyword of acquisition is constituted search key set B (b1, b2 ..., bf) by word, and bf is expressed as f-th in retrieval information Keyword, transfer server by each keyword in search key set respectively with corresponding keyword under different garment classification Each keyword in set compares, and obtains comparison keyword set A 'ig(a′ig1,a′ig2,...,a′igj,...,a′igM), a 'igJ is expressed as the jth corresponding with g-th of clothes in i-th of clothes classification of each keyword in search key set The reduced value of a keyword, if each keyword in search key set not with g-th of clothes pair in i-th of clothes classification J-th of the keyword answered is identical, then takes a 'igJ is equal to 0, on the contrary then take a 'igJ is equal to T, and T is fixed numerical value, transfers server Obtained comparison keyword set is sent to management server;
Meanwhile transferring server and receiving user's essential characteristic parameter that user terminal is sent, extract user's essential characteristic ginseng Height, weight, shoulder breadth, bust, waist and hip circumference size in number, and by received height, weight, shoulder breadth, bust, waistline and Hip circumference size range corresponding from different height grades corresponding in commerce database, the corresponding range of weight grade, shoulder respectively The corresponding range of wide grade, the corresponding range of bust grade, the corresponding range of waistline grade and the corresponding range of hip circumference grade Compared one by one, obtain each feature level of the user, transfer server by user's height grade of acquisition, weight grade, Shoulder breadth grade, bust grade, waistline grade and hip circumference grade are sent to management server;
Management server receives the height grade for transferring the user of server transmission, weight grade, shoulder breadth grade, bust etc. Grade, waistline grade and hip circumference grade simultaneously constitute user screening class set D (d1, d2 ..., dw), and dw is expressed as ith feature The grade of parameter, according to the grade of each characteristic parameter in user's screening class set one by one with stored in commerce database it is each Each characteristic parameter grade in model's model grade compares, and obtains comparison model's model class set R 'v(r′v1,r′v2,...,r′vW), r 'vW is expressed as w-th of characteristic parameter grade and user's screening class collection under v-th of model's model grade The reduced value of w-th of characteristic parameter grade in conjunction, management server is according to comparison model's model class set R 'vCounting user Feature level parameter and each model's model class between matching degree FACTOR Pv, management server filter out user characteristics grade ginseng The maximum model's model class of matching degree coefficient between several and each model's model class;
Management server is according to the matching degree coefficient between the user characteristics class parameter and each model's model class filtered out Maximum model's model class extracts the clothes classification size between the maximum model's model class of matching degree coefficient, and receives tune The comparison set of keywords for taking server to send, statistics input are retrieved under information and user characteristics parameter and each clothes classification Clothes goodness of fit coefficientQvigIt is expressed as user and v-th of clothes classification In g-th of clothes joint match degree coefficient, c is expressed as influencing changed factor, and the influences changed factor is equal to the clothes Clothes quantity under classification accounts for the ratio of the clothes total quantity of purchase, a 'igJ is expressed as each keyword in search key set With the reduced value of j-th of keyword in i-th of clothes classification in g-th of clothes, SaigJ is expressed as in i-th of clothes classification Specific gravity shared by j-th of keyword in g clothes,It is expressed as between user characteristics class parameter and each model's model class The maximum model's model class of matching degree coefficient between matching degree coincidence coefficient, management server is by the clothes under each clothes classification Dress goodness of fit coefficient and the standard garments goodness of fit coefficient of setting compare, and reject the clothes goodness of fit system under each clothes classification Number is less than the clothes of the standard garments goodness of fit coefficient of setting, and will be greater than each clothes of the standard garments goodness of fit coefficient of setting Each clothes under classification are successively sent to info push module according to the sequence of clothes goodness of fit coefficient from high to low;
Info push module receives the goodness of fit coefficient of each clothes under each clothes classification that management server is sent, and root According to received sequencing, each clothes received under the corresponding each clothes classification of the goodness of fit coefficient are successively pushed into user's end End.
Further, the essential characteristic parameter of the user includes height, weight, shoulder breadth, bust, waistline and the stern of user It encloses.
Further, specific gravity shared by corresponding j-th of the keyword of g-th of clothes in i-th of clothes classificationIn same clothes classification, Saig1 > Saig2 > ... > Saigj > ... > SaigM, and Saig1+Saig2+...+Saigj+...+SaigM=1.
Further, the difference in every individual weight grade between highest weight numerical value and minimum weight numerical value is 2kg, each shoulder Difference in wide grade between maximum shoulder breadth size and minimum shoulder size is identical, is 1cm, highest bust size in each bust grade Difference in difference, each waistline grade between minimum bust size between highest waist size and minimum waist size and every Difference in a hip circumference grade between highest hip circumference size and minimum hip circumference size is 2cm.
Further, each feature level of the user includes the height grade, weight grade, shoulder breadth grade, chest of user Enclose grade, waistline grade and hip circumference grade.
Further, if in w-th characteristic parameter grade and user's screening class set under v-th of model's model grade W-th of characteristic parameter grade it is identical, then take r 'vW is equal to 0, conversely, w-th of feature under v-th of model's model grade is joined Number grade is carried out making difference and be taken absolute value with w-th of characteristic parameter grade in user's screening class set, obtains grade difference Δ w, and Δ w > 0.
Further, the calculation formula of the matching degree coefficient between the feature level parameter of user and each model's model class isZ is expressed as matching impact factor, takes 3.680, r 'vW is expressed as under v-th of model's model grade The reduced value of w-th of characteristic parameter grade in w characteristic parameter grade and user's screening class set, ΛwIt is expressed as v-th Numerical value in w-th of characteristic parameter grade under model's model grade between highest size and minimum size.
Beneficial effects of the present invention:
The intelligently pushing management system of e-commerce platform provided by the invention need to retrieve information by user terminal input And user essential characteristic parameter and combine transfer server, management server, commerce database and info push module, unite Meter input need to retrieve the corresponding comparison keyword set of information, and the essential characteristic parameter of counting user and each model's model class Between matching degree coefficient, and screen the maximum model's model class of matching degree coefficient, it is maximum according to the matching degree coefficient of screening Model's model class and comparison set of keywords, statistics input retrieval information and user's essential characteristic parameter and clothes classification Under each clothes goodness of fit coefficient, and the corresponding clothes of goodness of fit coefficient are pushed into user terminal through info push module, It realizes the intelligent clothing push of e-commerce platform, convenient for recommending suitable push content for user, improves user's screening Accuracy and satisfaction reduce the time and efforts of lookup, have the characteristics that intelligence.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, will be described below to embodiment required Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for ability For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.
Fig. 1 is a kind of schematic diagram of the intelligent recommendation management system of e-commerce platform in the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all other Embodiment shall fall within the protection scope of the present invention.
Refering to Figure 1, a kind of intelligent recommendation management system of e-commerce platform, including user terminal, commercial number According to library, transfer server, management server and info push module;
It transfers server to connect with user terminal, commerce database, management server, management server and commerce database It is connected with info push module, info push module is connect with user terminal;
User terminal retrieves information for inputting the essential characteristic parameter that need to retrieve information and user, and by the need of input It is sent to the essential characteristic parameter of user and transfers server, and receive the clothes goodness of fit system that info push module successively pushes Number each clothes under corresponding each clothes classification from high to low, the essential characteristic parameter of the user include the height of user, The information such as weight, shoulder breadth, bust, waist and hip circumference;
Commerce database is used to store the corresponding several keywords of each clothes under different garment classification, counts last quarter Or the total quantity that each clothes classification is sold in year, and each clothes classification is ranked up according to from more to few sequence, respectively It is 1,2 ..., i ..., n, the clothes classification includes jeans, casual pants, defends clothing, one-piece dress, half body skirt etc., same clothes Each clothes are ranked up according to the sequence of sales volume from high to low in classification, are followed successively by 1,2 ..., g, and same clothes classification includes Several keywords, each keyword in same clothes classification are ranked up according to ratio degree is descending shared by keyword, Respectively 1,2 ..., j ..., m, the corresponding keyword of each clothes constitutes standard key set of words A in same clothes classificationig (aig1,aig2,...,aigj,...,aigm),aigJ is expressed as corresponding j-th of the key of g-th of clothes in i-th of clothes classification Word, the corresponding specific gravity of each keyword is respectively Sa in standard key set of wordsig1,Saig2,...,Saigj,...,SaigM,In same clothes classification, Saig1 > Saig2 > ... > Saigj > ... > SaigM, and Saig1+Saig2+...+Saigj+...+SaigM=1;
Be stored in commerce database different height grades, weight grade, shoulder breadth grade, bust grade, waistline grade and The corresponding model's model class of the sizing information of hip circumference grade, each model's model class correspond to different clothes classification sizes, respectively Model's model class is ranked up according to the sequence of setting, respectively R1, R2 ..., Rv, the corresponding collection of each model's model grade It is combined into Rv(rv1,rv2,...,rvW), rvW is expressed as the grade of w-th of characteristic parameter in v-th of model's model grade, different moulds The grade of at least one characteristic parameter is different in special model class, successively to height, weight, shoulder in each model's model class Wide, bust, waist and hip circumference feature levels are ranked up, and the height grade is arranged according to the sequence of height from high to low Sequence is followed successively by s1, s2 ..., sf, and sf is expressed as the corresponding height ranges of f-th of height grade, and different height grades are corresponding not With height ranges, the height ranges that s1 is indicated are 90-95cm, the difference in each height grade between highest height and minimum height Value is 5cm, and the weight grade is ranked up according to the sequence of weight from high to low, is followed successively by t1, t2 ..., tf, tf table It is shown as the corresponding weight weight range of f-th of weight grade, the weight range that t1 is indicated is 30-32kg, different weight grade pair The different weight ranges answered, the difference in every individual weight grade between highest weight numerical value and minimum weight numerical value is 2kg, described Shoulder breadth grade is ranked up according to the sequence of shoulder breadth size from high to low, is followed successively by k1, k2 ..., kf, and kf is expressed as f-th of shoulder The corresponding shoulder breadth size range of wide grade, the shoulder breadth range that k1 is indicated are 35-36cm, the corresponding shoulder breadth size of different shoulder breadth grades Range is different, and the difference in each shoulder breadth grade between maximum shoulder breadth size and minimum shoulder size is identical, is 1cm;Described bust etc. Grade, waistline grade and hip circumference grade are ranked up according to the descending sequence of size, respectively x1, x2 ..., xf, y1, Y2 ..., yf, u1, u2 ..., uf, and xf, yf and uf are expressed as the corresponding size range of f-th of bust grade, f-th The corresponding size range of waistline grade and the corresponding size range of f-th of hip circumference grade, the bust range that x1 is indicated are 70- The waistline range that 72cm, y1 are indicated is 50-52cm, and the hip circumference range that u1 is indicated is 55-57cm, highest chest in each bust grade Enclose difference between size and minimum bust size, the difference in each waistline grade between highest waist size and minimum waist size And the difference in each hip circumference grade between highest hip circumference size and minimum hip circumference size is 2cm.
Transfer server for receive user terminal transmission input retrieve information, by received retrieval information respectively with quotient The corresponding several keywords of each clothes classification stored in business database are compared one by one, obtain the key in retrieval information The keyword of acquisition is constituted search key set B (b1, b2 ..., bf) by word, and bf is expressed as f-th in retrieval information Keyword, transfer server by each keyword in search key set respectively with corresponding keyword under different garment classification Each keyword in set compares, and obtains comparison keyword set A 'ig(a′ig1,a′ig2,...,a′igj,...,a′igM), a 'igJ is expressed as the jth corresponding with g-th of clothes in i-th of clothes classification of each keyword in search key set The reduced value of a keyword, if each keyword in search key set not with g-th of clothes pair in i-th of clothes classification J-th of the keyword answered is identical, then takes a 'igJ is equal to 0, on the contrary then take a 'igJ is equal to T, and T is fixed numerical value, transfers server Obtained comparison keyword set is sent to management server;
Meanwhile transferring server and receiving user's essential characteristic parameter that user terminal is sent, extract user's essential characteristic ginseng Height, weight, shoulder breadth, bust, waist and hip circumference size in number, and by received height, weight, shoulder breadth, bust, waistline and Hip circumference size range corresponding from different height grades corresponding in commerce database, the corresponding range of weight grade, shoulder respectively The corresponding range of wide grade, the corresponding range of bust grade, the corresponding range of waistline grade and the corresponding range of hip circumference grade It is compared one by one, obtains each feature level of the user, each feature level of the user includes the height grade of user, body Weight grade, shoulder breadth grade, bust grade, waistline grade and hip circumference grade, transfer server for user's height grade of acquisition, body Weight grade, shoulder breadth grade, bust grade, waistline grade and hip circumference grade are sent to management server, wherein if user's is a certain Characteristic size numerical value then shows that a certain characteristic size of the user is this feature etc. in the corresponding a certain rate range of this feature Grade.
Management server receives the height grade for transferring the user of server transmission, weight grade, shoulder breadth grade, bust etc. Grade, waistline grade and hip circumference grade simultaneously constitute user screening class set D (d1, d2 ..., dw), and dw is expressed as ith feature The grade of parameter, according to the grade of each characteristic parameter in user's screening class set one by one with stored in commerce database it is each Each characteristic parameter grade in model's model grade compares, and obtains comparison model's model class set R 'v(r′v1,r′v2,...,r′vW), r 'vW is expressed as w-th of characteristic parameter grade and user's screening class collection under v-th of model's model grade The reduced value of w-th of characteristic parameter grade in conjunction, if w-th of characteristic parameter grade and use under v-th of model's model grade W-th of characteristic parameter grade in the screening class set of family is identical, then takes r 'vW is equal to 0, conversely, by v-th of model's model etc. W-th of characteristic parameter grade under grade and w-th of characteristic parameter grade in user's screening class set are carried out making difference and be taken absolutely To value, grade difference DELTA w, and Δ w > 0 are obtained, management server is according to comparison model's model class set R 'vCounting user Matching degree coefficient between feature level parameter and each model's model classZ be expressed as matching influence because Son takes 3.680, r 'vW is expressed as w-th of characteristic parameter grade and user's screening class set under v-th of model's model grade In w-th of characteristic parameter grade reduced value, ΛwW-th of characteristic parameter grade being expressed as under v-th of model's model grade Numerical value between middle highest size and minimum size filters out the matching degree between user characteristics class parameter and each model's model class The maximum model's model class of coefficient;
Management server is according to the matching degree coefficient between the user characteristics class parameter and each model's model class filtered out Maximum model's model class extracts the clothes classification size between the maximum model's model class of matching degree coefficient, and receives tune The comparison set of keywords for taking server to send, statistics input are retrieved under information and user characteristics parameter and each clothes classification Clothes goodness of fit coefficientQvigIt is expressed as user and v-th of clothes classification In g-th of clothes joint match degree coefficient, c is expressed as influencing changed factor, and the influences changed factor is equal to the clothes Clothes quantity under classification accounts for the ratio of the clothes total quantity of purchase, a 'igJ is expressed as each keyword in search key set With the reduced value of j-th of keyword in i-th of clothes classification in g-th of clothes, SaigJ is expressed as in i-th of clothes classification Specific gravity shared by j-th of keyword in g clothes,It is expressed as between user characteristics class parameter and each model's model class The maximum model's model class of matching degree coefficient between matching degree coincidence coefficient, management server is by the clothes under each clothes classification Dress goodness of fit coefficient and the standard garments goodness of fit coefficient of setting compare, and reject the clothes goodness of fit system under each clothes classification Number is less than the clothes of the standard garments goodness of fit coefficient of setting, and will be greater than each clothes of the standard garments goodness of fit coefficient of setting Each clothes under classification are successively sent to info push module according to the sequence of clothes goodness of fit coefficient from high to low;
Info push module receives the goodness of fit coefficient of each clothes under each clothes classification that management server is sent, and root According to received sequencing, each clothes received under the corresponding each clothes classification of the goodness of fit coefficient are successively pushed into user's end End, shows the clothes for meeting user characteristics parameter, intuitively convenient for user terminal so that user selects.
The intelligently pushing management system of e-commerce platform provided by the invention need to retrieve information by user terminal input And user essential characteristic parameter and combine transfer server, management server, commerce database and info push module, unite Meter input need to retrieve the corresponding comparison keyword set of information, and the essential characteristic parameter of counting user and each model's model class Between matching degree coefficient, and screen the maximum model's model class of matching degree coefficient, it is maximum according to the matching degree coefficient of screening Model's model class and comparison set of keywords, statistics input retrieval information and user's essential characteristic parameter and clothes classification Under each clothes goodness of fit coefficient, and the corresponding clothes of goodness of fit coefficient are pushed into user terminal through info push module, It realizes the intelligent clothing push of e-commerce platform, convenient for recommending suitable push content for user, improves user's screening Accuracy and satisfaction reduce the time and efforts of lookup, have the characteristics that intelligence.
The above content is just an example and description of the concept of the present invention, affiliated those skilled in the art It makes various modifications or additions to the described embodiments or is substituted in a similar manner, without departing from invention Design or beyond the scope defined by this claim, be within the scope of protection of the invention.

Claims (7)

1. a kind of intelligent recommendation management system of e-commerce platform, it is characterised in that: including user terminal, commerce database, Transfer server, management server and info push module;
It transfers server to connect with user terminal, commerce database, management server, management server and commerce database and letter Pushing module connection is ceased, info push module is connect with user terminal;
User terminal retrieves information and use for inputting the essential characteristic parameter that need to retrieve information and user, and by the need of input The essential characteristic parameter at family, which is sent to, transfers server, and receive the clothes goodness of fit coefficient that successively pushes of info push module by Each clothes under high to Low corresponding each clothes classification;
Commerce database is used to store the corresponding several keywords of each clothes under different garment classification, counts last quarter or year The total quantity that interior each clothes classification is sold, and each clothes classification is ranked up according to from more to few sequence, respectively 1, 2 ..., i ..., n, each clothes are ranked up according to the sequence of sales volume from high to low in same clothes classification, are followed successively by 1, 2 ..., g, and same clothes classification includes several keywords, each keyword in same clothes classification is according to shared by keyword Ratio degree is descending to be ranked up, and respectively 1,2 ..., j ..., m, the corresponding key of each clothes in same clothes classification Word constitutes standard key set of words Aig(aig1,aig2,...,aigj,...,aigm),aigJ is expressed as g in i-th of clothes classification Corresponding j-th of the keyword of a clothes, the corresponding specific gravity of each keyword is respectively Sa in standard key set of wordsig1, Saig2,...,Saigj,...,SaigM, SaiJ is expressed as corresponding j-th of keyword institute of g-th of clothes in i-th of clothes classification The specific gravity accounted for;
Different height grades, weight grade, shoulder breadth grade, bust grade, waistline grade and hip circumference are stored in commerce database The corresponding model's model class of the sizing information of grade, each model's model class correspond to different clothes classification sizes, each model Model class is ranked up according to the sequence of setting, respectively R1, R2 ..., Rv, and the corresponding collection of each model's model grade is combined into Rv(rv1,rv2,...,rvW), rvW is expressed as the grade of w-th of characteristic parameter in v-th of model's model grade, different model's moulds The grade of at least one characteristic parameter is different in type rank, successively to height, weight, shoulder breadth, chest in each model's model class Enclose, the feature level of waistline and hip circumference is ranked up, the height grade is ranked up according to the sequence of height from high to low, according to Secondary is s1, s2 ..., sf, and sf is expressed as the corresponding height ranges of f-th of height grade, and different height grades correspond to different bodies High scope, the height ranges that s1 is indicated are 90-95cm, and the difference in each height grade between highest height and minimum height is 5cm, the weight grade are ranked up according to the sequence of weight from high to low, are followed successively by t1, t2 ..., tf, tf is expressed as f The corresponding weight weight range of individual weight grade, the weight range that t1 is indicated are 30-32kg, the corresponding difference of different weight grade Weight range, the shoulder breadth grade is ranked up according to the sequence of shoulder breadth size from high to low, be followed successively by k1, k2 ..., kf, Kf is expressed as the corresponding shoulder breadth size range of f-th of shoulder breadth grade, and the shoulder breadth range that k1 is indicated is 35-36cm, different shoulder breadths etc. The corresponding shoulder breadth size range of grade is different, and the bust grade, waistline grade and hip circumference grade are according to descending suitable of size Sequence is ranked up, respectively x1, x2 ..., xf, y1, y2 ..., yf, u1, u2 ..., uf, and xf, yf and uf are expressed as The corresponding size range of f-th of bust grade, the corresponding size range of f-th of waistline grade and f-th of hip circumference grade are corresponding Size range, x1 indicate bust range be 70-72cm, y1 indicate waistline range be 50-52cm, u1 indicate hip circumference model It encloses for 55-57cm;
Transfer server for receive user terminal transmission input retrieve information, by received retrieval information respectively with commercial number It is compared one by one according to the corresponding several keywords of each clothes classification stored in library, obtains the keyword in retrieval information, it will The keyword of acquisition constitutes search key set B (b1, b2 ..., bf), and bf is expressed as f-th of key in retrieval information Word, transfer server by each keyword in search key set respectively with corresponding keyword set under different garment classification In each keyword compare, obtain comparison keyword set A 'ig(a′ig1,a′ig2,...,a′igj,...,a′igM), a 'igJ is expressed as j-th of the keyword corresponding with g-th of clothes in i-th of clothes classification of each keyword in search key set Reduced value, if each keyword jth not corresponding with g-th of clothes in i-th of clothes classification in search key set A keyword is identical, then takes a 'igJ is equal to 0, on the contrary then take a 'igJ is equal to T, and T is fixed numerical value, and transferring server will obtain Comparison keyword set be sent to management server;
Meanwhile transferring server and receiving user's essential characteristic parameter that user terminal is sent, it extracts in user's essential characteristic parameter Height, weight, shoulder breadth, bust, waist and hip circumference size, and by received height, weight, shoulder breadth, bust, waist and hip circumference Size range corresponding from different height grades corresponding in commerce database, the corresponding range of weight grade, shoulder breadth etc. respectively The corresponding range of grade, the corresponding range of bust grade, the corresponding range of waistline grade and the corresponding range of hip circumference grade carry out It compares one by one, obtains each feature level of the user, transfer user height grade, weight grade, shoulder breadth of the server by acquisition Grade, bust grade, waistline grade and hip circumference grade are sent to management server;
Management server receive the height grade of user for transferring server transmission, weight grade, shoulder breadth grade, bust grade, Waistline grade and hip circumference grade simultaneously constitute user screening class set D (d1, d2 ..., dw), and dw is expressed as ith feature parameter Grade, according to the grade of each characteristic parameter in user's screening class set one by one with each model for being stored in commerce database Each characteristic parameter grade in model grade compares, and obtains comparison model's model class set R 'v(r′v1,r′v2,..., r′vW), r 'vW is expressed as the in the w-th characteristic parameter grade and user's screening class set under v-th of model's model grade The reduced value of w characteristic parameter grade, management server is according to comparison model's model class set R 'vThe feature etc. of counting user Matching degree FACTOR P between grade parameter and each model's model classv, management server filters out user characteristics class parameter and each mould The maximum model's model class of matching degree coefficient between special model class;
Management server is maximum according to the matching degree coefficient between the user characteristics class parameter and each model's model class filtered out Model's model class, extract the maximum model's model class of matching degree coefficient between clothes classification size, and receive transfer clothes The comparison set of keywords that business device is sent, statistics input retrieval information and user characteristics parameter and the clothes under each clothes classification Goodness of fit coefficientQvigIt is expressed as in user and v-th of clothes classification The joint match degree coefficient of g-th of clothes, c are expressed as influencing changed factor, and the influence changed factor is equal to the clothes classification Under clothes quantity account for purchase clothes total quantity ratio, a 'igJ is expressed as each keyword in search key set and The reduced value of j-th of keyword in i clothes classification in g-th of clothes, SaigJ is expressed as in i-th of clothes classification g-th Specific gravity shared by j-th of keyword in clothes,It is expressed as between user characteristics class parameter and each model's model class Matching degree coincidence coefficient between the maximum model's model class of matching degree coefficient, management server is by the clothes under each clothes classification Goodness of fit coefficient and the standard garments goodness of fit coefficient of setting compare, and reject the clothes goodness of fit coefficient under each clothes classification Less than the clothes of the standard garments goodness of fit coefficient of setting, and it will be greater than each clothing of the standard garments goodness of fit coefficient of setting Each clothes under not are successively sent to info push module according to the sequence of clothes goodness of fit coefficient from high to low;
Info push module receives the goodness of fit coefficient of each clothes under each clothes classification that management server is sent, and according to connecing Each clothes received under the corresponding each clothes classification of the goodness of fit coefficient are successively pushed to user terminal by the sequencing of receipts.
2. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: the use The essential characteristic parameter at family includes height, weight, shoulder breadth, bust, waist and hip circumference of user.
3. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: i-th of clothes Specific gravity shared by corresponding j-th of the keyword of g-th of clothes in classification In same clothes classification, Saig1 > Saig2 > ... > SaigJ > ... > SaigM, and Saig1+Saig2+...+Saigj+...+ SaigM=1.
4. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: every individual Difference between highest weight numerical value and minimum weight numerical value is 2kg in weight grade, in each shoulder breadth grade maximum shoulder breadth size with Difference between minimum shoulder size is identical, is 1cm, the difference in each bust grade between highest bust size and minimum bust size Highest hip circumference in difference and each hip circumference grade in value, each waistline grade between highest waist size and minimum waist size Difference between size and minimum hip circumference size is 2cm.
5. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: the use Each feature level at family includes height grade, weight grade, shoulder breadth grade, bust grade, waistline grade and hip circumference of user etc. Grade.
6. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: if v W-th of characteristic parameter grade under a model's model grade and w-th of characteristic parameter grade phase in user's screening class set Together, then r ' is takenvW is equal to 0, conversely, by w-th of characteristic parameter grade and user's screening class under v-th of model's model grade W-th of characteristic parameter grade in set is carried out making difference and be taken absolute value, and obtains grade difference DELTA w, and Δ w > 0.
7. a kind of intelligent recommendation management system of e-commerce platform according to claim 1, it is characterised in that: user's The calculation formula of matching degree coefficient between feature level parameter and each model's model class isZ is indicated To match impact factor, 3.680 are taken, r 'vW is expressed as w-th of characteristic parameter grade and user under v-th of model's model grade The reduced value of w-th of characteristic parameter grade in screening class set, ΛwW-th be expressed as under v-th of model's model grade Numerical value in characteristic parameter grade between highest size and minimum size.
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