CN109447695A - Advertising results appraisal procedure, terminal and storage medium based on block chain - Google Patents
Advertising results appraisal procedure, terminal and storage medium based on block chain Download PDFInfo
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Abstract
The invention discloses a kind of advertising results appraisal procedures based on block chain, comprising: when detecting the goods links on advertisement windows and being clicked, obtains the user information for clicking the user of the goods links；The user information is added to customer data base, and obtains the goods browse history and purchasing history recorded in the user information；According to the goods browse history and the purchasing history, determine that the user to the browsing time of the goods links, and determines user to the purchase number of the corresponding commodity of the goods links；Total browsing time of the different user to the goods links in the user data and total purchase number to the commodity are counted respectively；According to the statistical result of total browsing time and total purchase number, advertising results assessment result is formed.The present invention also provides a kind of terminal and storage mediums.Technical solution of the present invention is intended to assess the promotion effect of goods browse amount and purchase volume brought by advertisement.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of advertising results appraisal procedure based on block chain and answer
With the terminal and computer readable storage medium of the advertising results appraisal procedure based on block chain.
Background technique
Block chain is a kind of novel decentralization information technology, can safely store number transaction or other data, information
It can not forge and distort, be the Floor layer Technology of the digital cash such as bit coin, ether coin.
The whole society is gradually carrying out the various technological innovations on based on block chain at present.Based on block chain, with
Other every field establish connection, build more quick, safe, large-scale electronic information.With the popularity of the internet,
Advertisement is not merely only present in TV and street corner, and various website pop-ups are ubiquitous.In the prior art, people see that advertisement can
Can learn commodity relevant to advertisement for appreciating advertisement picture, or by advertisement, and businessman also rises simply by advertisement
To the effect promoted and publicized widely.However, whether businessman is that Sales Volume of Commodity brings practical function one to high advertising expenditure
It is ignorant.
Summary of the invention
The main purpose of the present invention is to provide a kind of advertising results appraisal procedures based on block chain, it is intended to solve businessman
The drawbacks of whether advertisement brings promotion to Sales Volume of Commodity can not be understood.
To achieve the above object, the advertising results appraisal procedure provided by the invention based on block chain, includes the following steps:
When detecting the goods links on advertisement windows and being clicked, the user for clicking the user of the goods links is obtained
Information；
The user information is added to customer data base, and obtains the goods browse history recorded in the user information
And purchasing history；
According to the goods browse history and the purchasing history, determine the user to the browsing time of the goods links
Number, and determine user to the purchase number of the corresponding commodity of the goods links；
The different user in the user data is counted respectively to total browsing time of the goods links and to the quotient
Total purchase number of product；
According to the statistical result of total browsing time and total purchase number, advertising results assessment result is formed.
Preferably, the advertising results appraisal procedure based on block chain, further includes:
Setting time-count cycle is obtained, and starts timing when detecting the advertisement windows and launching for the first time；
Judge whether timing time reaches the setting time-count cycle；
When the timing time reaches the time-count cycle, execute described according to total browsing time and total purchase
The step of buying the statistical result of number, forming advertising results assessment result.
Preferably, it is described according to total browsing time and it is described it is total purchase number statistical result, formed advertising results
The step of assessment result, comprising:
Total browsing time and setting browsing time are compared, to obtain the first assessment result；
Total purchase number and setting purchase number are compared, to obtain the second assessment result；
According to first assessment result and second assessment result, the advertising results assessment result is determined.
Preferably, described to compare total browsing time and setting browsing time, to obtain the step of the first assessment result
Suddenly, comprising:
When total browsing time is less than the setting browsing time, the bad result of result of browse is obtained；
When total browsing time is greater than or equal to the setting browsing time, result of browse good result is obtained.
Preferably, described to compare total purchase number and setting purchase number, to obtain the step of the second assessment result
Suddenly, comprising:
When total purchase number is less than setting purchase number, obtains and buy ineffective result；
When total purchase number is greater than or equal to setting purchase number, obtains and buy the result that works well.
Preferably, the advertising results appraisal procedure based on block chain further include:
Obtain the setting reward agreement of the advertisement windows corresponding merchant；
Agreement is rewarded according to the setting, former force value reward is carried out to the user for browsing the goods links, and/or to purchase
The user for buying the corresponding commodity of the goods links carries out former force value reward.
Preferably, at least one goods links is provided on the advertisement windows.
In addition, to achieve the above object, the present invention also provides a kind of terminal, the terminal include: memory, processor and
It is stored in the computer program that can be run on the memory and on the processor, the computer program is by the processing
The step of device realizes method as described in any one of the above embodiments when executing.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
Computer program is stored on storage medium, the computer program realizes side described in any of the above embodiments when being executed by processor
The step of method.
In the inventive solutions, should be passed through on detecting advertisement windows based on the advertising results appraisal procedure of block chain
Goods links be clicked operation, obtain the user information for clicking the user of the goods links；The user information is added
Customer data base is added to, and obtains the goods browse history and purchasing history recorded in the user information；According to the commodity
History and the purchasing history are browsed, determines that the user to the browsing time of the goods links, and determines user to described
The purchase number of the corresponding commodity of goods links；The different user in the user data is counted respectively to the goods links
Total browsing time and total purchase number to the commodity；According to the statistics knot of total browsing time and total purchase number
Fruit forms advertising results assessment result.Therefore, the advertising results appraisal procedure of the invention based on block chain can pass through detecting
The clicking operation of goods links on advertisement windows obtains the user information for clicking the user of goods links, and by user information
It is added to customer data base, time of number and purchase promotion item further according to user's browse advertisements commodity in customer data base
Number forms advertising results assessment result, so that advertisement putting business man is will appreciate that advertisement is launched and is promoted to offtake bring
Effect, advantageously accounts for businessman can not understand the drawbacks of whether advertisement brings promotion to Sales Volume of Commodity.
Detailed description of the invention
Fig. 1 is that the present invention is based on the flow diagrams of the advertising results appraisal procedure first embodiment of block chain；
Fig. 2 is that the present invention is based on the flow diagrams of the advertising results appraisal procedure second embodiment of block chain；
Fig. 3 is the modular structure schematic diagram of terminal first embodiment of the present invention.
The object of the invention is realized, the embodiments will be further described with reference to the accompanying drawings for functional characteristics and advantage.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
Referring to Fig. 1, to achieve the above object, the first embodiment of the present invention provides a kind of advertisement effect based on block chain
Fruit appraisal procedure, includes the following steps:
Step S10 obtains the use for clicking the goods links when detecting the goods links on advertisement windows and being clicked
The user information at family；
The user information is added to customer data base, and obtains the commodity recorded in the user information by step S20
Browse history and purchasing history；
Step S30 determines the user to the goods links according to the goods browse history and the purchasing history
Browsing time, and determine user to the purchase numbers of the corresponding commodity of the goods links；
Step S40, count respectively different user in the user data to total browsing time of the goods links and
To total purchase number of the commodity；
Step S50 forms advertising results assessment according to the statistical result of total browsing time and total purchase number
As a result.
In the inventive solutions, should be passed through on detecting advertisement windows based on the advertising results appraisal procedure of block chain
Goods links be clicked operation, obtain the user information for clicking the user of the goods links；The user information is added
Customer data base is added to, and obtains the goods browse history and purchasing history recorded in the user information；According to the commodity
History and the purchasing history are browsed, determines that the user to the browsing time of the goods links, and determines user to described
The purchase number of the corresponding commodity of goods links；The different user in the user data is counted respectively to the goods links
Total browsing time and total purchase number to the commodity；According to the statistics knot of total browsing time and total purchase number
Fruit forms advertising results assessment result.Therefore, the advertising results appraisal procedure of the invention based on block chain can pass through detecting
The clicking operation of goods links on advertisement windows obtains the user information for clicking the user of goods links, and by user information
It is added to customer data base, time of number and purchase promotion item further according to user's browse advertisements commodity in customer data base
Number forms advertising results assessment result, so that advertisement putting business man is will appreciate that advertisement is launched and is promoted to offtake bring
Effect, advantageously accounts for businessman can not understand the drawbacks of whether advertisement brings promotion to Sales Volume of Commodity.
Further, at least one goods links is provided on the advertisement windows.The goods links can be text chain
It connects, the connection of graphical link or other forms, touch-control text or figure can enter the text or the commodity of graphical association are visited
Ask address.One or more goods links can be pushed on advertisement windows simultaneously, when there are multiple commodity chains on the advertisement windows
It can be each goods links one customer data base of corresponding association, for example, will click on the user couple of the first goods links when connecing
The user information answered store will click on to the first customer data base the second goods links the corresponding user information of user store to
Second user database, so that businessman will be seen that the access situation and commodity purchasing situation of each goods links.
The present invention is based on block chain technology acquisition user data to generate database, to be for understanding high promotion expense
It is no really to have practical function, realize that high accurately commercial resource converts.Meanwhile by the foundation of customer data base, businessman can be with
Each goods browse number and the corresponding user sources of commodity purchasing number are tracked in which advertisement windows, is conducive to track
The source of customers, it is thus understood that each advertisement windows is the promotion data of businessman's bring pageview and purchase volume.Businessman is traceable
The source of customers (for example, the advertisement windows launched on which website), and the advertisement promotion of businessman can be pushed away accurately
To terminal client, precisely efficient commercial resource conversion is realized.
The advertising results appraisal procedure based on block chain can be applied to the advertisement of the advertisement pop-up of webpage, shopping website
Pushing the page and other can show on the display interface of advertisement windows.
It is possible to further which the advertisement link of the advertisement windows is associated with advertisement windows dispensing address, and
And the advertising results assessment result is also associated with advertisement windows dispensing address, is conducive to businessman and is directly acquainted with each advertisement
The advertisement benefit that window is created.For example, the advertisement windows launched in X treasured website are labeled as " X treasured advertiser web site window ", obtain
Assessment result be " X treasured advertiser web site window evaluation result is good ", and the assessment result is sent directly to businessman, is conducive to
Businessman consults advertising results assessment result at a glance.
Referring to Fig. 2, based on the present invention is based on the first embodiment of the advertising results appraisal procedure of block chain, bases of the present invention
In the second embodiment of the advertising results appraisal procedure of block chain, the advertising results appraisal procedure based on block chain, also
Include:
Step S60 obtains setting time-count cycle, and starts timing when detecting the advertisement windows and launching for the first time；
Step S70, judges whether timing time reaches the setting time-count cycle；
When the timing time reaches the time-count cycle, the step S50 is executed.
Setting can according to need setting time-count cycle, and can modify, and not do herein to the length of time-count cycle
Limitation, for example, it may be one month, half a year or 1 year.
Based on the present invention is based on the first embodiment or the second embodiment of the advertising results appraisal procedure of block chain, the present invention
In the 3rd embodiment of advertising results appraisal procedure based on block chain, the step S50, comprising:
Step S51 compares total browsing time and setting browsing time, to obtain the first assessment result；
Step S52 compares total purchase number and setting purchase number, to obtain the second assessment result；
Step S53 determines the advertising results assessment knot according to first assessment result and second assessment result
Fruit.
Total browsing time represents the corresponding advertising input of the advertisement windows and gives businessman's bring goods browse amount, total to browse
Number represents the corresponding advertising input of the advertisement windows and gives businessman's bring offtake, count respectively total browsing time and
Total purchase number can obtain the first assessment result for promoting effect for assessing pageview, and be promoted for assessing sales volume
Second assessment result of effect, so that assessment is more accurate.
Based on the present invention is based on the 3rd embodiment of the advertising results appraisal procedure of block chain, the present invention is based on block chains
In the fourth embodiment of advertising results appraisal procedure, the step S51, comprising:
Step S511 obtains the bad result of result of browse when total browsing time is less than the setting browsing time；
It is good to obtain result of browse when total browsing time is greater than or equal to the setting browsing time by step S512
Good result.
Further, as the extension of the present embodiment, two browsing times can be set: the first setting browsing time and the
Two setting browsing times, wherein the first setting browsing time is less than the second setting browsing time.
When total browsing time is less than the first setting browsing time, the bad result of result of browse is obtained；When total browsing
Number be greater than or equal to the setting browsing time, and be less than it is described second setting browsing time when, obtain result of browse it is good
Good result；When total browsing time is greater than or equal to the second setting browsing time, the outstanding result of result of browse is obtained.It can obtain
After obtaining the first assessment result, the first assessment result is sent to businessman, such as be sent to the corresponding mailbox of businessman, wechat, mobile phone
Short message etc..
Based on the present invention is based on the 3rd embodiment or fourth embodiment of the advertising results appraisal procedure of block chain, the present invention
In 5th embodiment of the advertising results appraisal procedure based on block chain, the step S52, comprising:
Step S521 is obtained when total purchase number is less than setting purchase number and is bought ineffective result；
It is good to obtain purchase effect when total purchase number is greater than or equal to setting purchase number by step S522
Good result.
Further, as the extension of the present embodiment, two purchase numbers can be set: the first setting purchase number and the
Two setting purchase numbers, wherein the first setting purchase number is less than the second setting purchase number.
When always purchase number is less than the first setting purchase number, obtains and buy ineffective result；When total purchase
Number be greater than or equal to the setting buy number, and be less than it is described second setting purchase number when, obtain buy effect it is good
Good result；When always purchase number is greater than or equal to the second setting purchase number, purchase excellent result is obtained.It can obtain
After obtaining the second assessment result, the second assessment result is sent to businessman, such as be sent to the corresponding mailbox of businessman, wechat, mobile phone
Short message etc..
First embodiment based on the advertising results appraisal procedure the present invention is based on block chain is any into the 5th embodiment
, the present invention is based in the sixth embodiment of the advertising results appraisal procedure of block chain, the advertisement based on block chain is imitated
Fruit appraisal procedure, further includes:
Step S80 obtains the setting reward agreement of the advertisement windows corresponding merchant；
Step S90 rewards agreement according to the setting, carries out former force value reward to the user for browsing the goods links,
And/or former force value reward is carried out to the user for buying the corresponding commodity of the goods links.
Technical solution of the present invention can allow advertisement promotion to play practical function, and businessman is allowed to understand the stream of oneself advertisement expenditure
To allowing consumer to generate consumption because seeing advertisement and receive awards.Using intelligent contract and Digitallized system, change existing
The inefficient comercial operation model of a large amount of blindnesses of business.
Reward is provided to browsing goods links and purchase promotion item, and reward is sent to according to businessman's preset reward value
User, reward recharge amount of the reward value from businessman in commodity website are conducive to stimulate customer consumption, bring preferably wide
Accuse benefit.
In addition, to achieve the above object, the present invention also provides a kind of terminal, the terminal include: memory, processor and
It is stored in the computer program that can be run on the memory and on the processor, the computer program is by the processing
The step of device realizes method as described in any one of the above embodiments when executing.
In some specific embodiments, which may include: processor 1001, such as CPU, network interface
1004, user interface 1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 for realizing these components it
Between connection communication.User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard),
Optional user interface 1003 can also include standard wireline interface and wireless interface, and when specifically used, front end passes through above-mentioned user
Interface 1003 obtains data.Network interface 1004 optionally may include that (such as WI to FI connects standard wireline interface and wireless interface
Mouthful).Memory 1005 can be high speed RAM memory, be also possible to stable memory (non to volatile memory),
Such as magnetic disk storage.Memory 1005 optionally can also be the storage device independently of aforementioned processor 1001.
It will be understood by those skilled in the art that the restriction of the not structure paired terminal of terminal structure shown in Fig. 3, can wrap
It includes than illustrating more or fewer components, perhaps combines certain components or different component layouts.
Since the technical solution of the present embodiment terminal 10 includes at least whole technical solutions of above method embodiment,
At least with whole technical effects of above embodiments, no longer repeat one by one herein.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of Software Commodities, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device enters the present invention respectively
Method described in a embodiment.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
Computer program is stored on storage medium, the computer program realizes side described in any of the above embodiments when being executed by processor
The step of method.
Since the technical solution of the present embodiment computer readable storage medium includes at least the whole of above method embodiment
Technical solution, therefore at least no longer repeated one by one herein with whole technical effects of above embodiments.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (9)
1. a kind of advertising results appraisal procedure based on block chain, which comprises the steps of:
When detecting the goods links on advertisement windows and being clicked, the user's letter for clicking the user of the goods links is obtained
Breath；
The user information is added to customer data base, and obtains the goods browse history and purchase recorded in the user information
Buy history；
According to the goods browse history and the purchasing history, determine the user to the browsing time of the goods links,
And determine user to the purchase number of the corresponding commodity of the goods links；
The different user in the user data is counted respectively to total browsing time of the goods links and to the commodity
Total purchase number；
According to the statistical result of total browsing time and total purchase number, advertising results assessment result is formed.
2. the advertising results appraisal procedure according to claim 1 based on block chain, which is characterized in that described to be based on block
The advertising results appraisal procedure of chain, further includes:
Setting time-count cycle is obtained, and starts timing when detecting the advertisement windows and launching for the first time；
Judge whether timing time reaches the setting time-count cycle；
When the timing time reaches the time-count cycle, execute it is described according to total browsing time and it is described it is total purchase time
The step of several statistical result, formation advertising results assessment result.
3. the advertising results appraisal procedure according to claim 1 based on block chain, which is characterized in that described according to
The step of statistical result of total browsing time and total purchase number, formation advertising results assessment result, comprising:
Total browsing time and setting browsing time are compared, to obtain the first assessment result；
Total purchase number and setting purchase number are compared, to obtain the second assessment result；
According to first assessment result and second assessment result, the advertising results assessment result is determined.
4. the advertising results appraisal procedure according to claim 3 based on block chain, which is characterized in that it is described will be described total
Browsing time with setting browsing time compare, with obtain the first assessment result the step of, comprising:
When total browsing time is less than the setting browsing time, the bad result of result of browse is obtained；
When total browsing time is greater than or equal to the setting browsing time, result of browse good result is obtained.
5. the advertising results appraisal procedure according to claim 3 based on block chain, which is characterized in that it is described will be described total
Purchase number and setting purchase number compare, with acquisition the second assessment result the step of, comprising:
When total purchase number is less than setting purchase number, obtains and buy ineffective result；
When total purchase number is greater than or equal to setting purchase number, obtains and buy the result that works well.
6. the advertising results appraisal procedure according to any one of claim 1 to 5 based on block chain, which is characterized in that
The advertising results appraisal procedure based on block chain further include:
Obtain the setting reward agreement of the advertisement windows corresponding merchant；
Agreement is rewarded according to the setting, former force value reward is carried out to the user for browsing the goods links, and/or to purchase institute
The user for stating the corresponding commodity of goods links carries out former force value reward.
7. the advertising results appraisal procedure according to any one of claim 1 to 5 based on block chain, which is characterized in that
At least one goods links is provided on the advertisement windows.
8. a kind of terminal, which is characterized in that the terminal includes: memory, processor and is stored on the memory and can
The computer program run on the processor realizes such as claim when the computer program is executed by the processor
The step of method described in any one of 1 to 7.
9. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium
Program, the step of method as described in any one of claims 1 to 7 is realized when the computer program is executed by processor.
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| CN201811200760.1A CN109447695A (en) | 2018-10-16 | 2018-10-16 | Advertising results appraisal procedure, terminal and storage medium based on block chain |
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Cited By (7)
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| CN110377832A (en) * | 2019-07-25 | 2019-10-25 | 北京艾摩瑞策科技有限公司 | It is related to the electric quotient data recommended method and its device of block chain |
| CN111127093A (en) * | 2019-12-20 | 2020-05-08 | 北京海益同展信息科技有限公司 | Information processing method and device, electronic equipment and storage medium |
| CN111242678A (en) * | 2020-01-07 | 2020-06-05 | 腾讯科技（深圳）有限公司 | Data processing method, data processing device, computer equipment and storage medium |
| CN111311312A (en) * | 2020-01-20 | 2020-06-19 | 深圳市酷开网络科技有限公司 | Advertisement effect evaluation method, display terminal and computer-readable storage medium |
| CN112184338A (en) * | 2020-10-29 | 2021-01-05 | 杭州次元岛科技有限公司 | Advertisement transaction system based on big data |
| CN113159612A (en) * | 2021-05-08 | 2021-07-23 | 广东东方翠健康科技有限公司 | Evaluation output method and system based on block chain |
| CN114418607A (en) * | 2021-12-01 | 2022-04-29 | 珠海格力电器股份有限公司 | Method and device for detecting product research and development requirements, computer equipment and medium |
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| CN112184338A (en) * | 2020-10-29 | 2021-01-05 | 杭州次元岛科技有限公司 | Advertisement transaction system based on big data |
| CN112184338B (en) * | 2020-10-29 | 2021-09-07 | 杭州次元岛科技有限公司 | Advertisement transaction system based on big data |
| CN113159612A (en) * | 2021-05-08 | 2021-07-23 | 广东东方翠健康科技有限公司 | Evaluation output method and system based on block chain |
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