CN109388740A - A kind of monitoring method and device of spreading network information effect - Google Patents
A kind of monitoring method and device of spreading network information effect Download PDFInfo
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Abstract
The invention discloses the monitoring methods and device of a kind of spreading network information effect, it is related to text data processing technology field, main purpose is to automatically track the propagation of target text information in a network, monitor, to assess the communication effect of target text information in a network.The method comprise the steps that obtaining target text；Similar Text similar with the target text in retrieval network, the Similar Text refer to text that is identical as the text message of the target text or modifying within a predetermined range based on the target text；The preset parameter information of the Similar Text is crawled by preset crawler, the preset crawler is the web crawlers based on browser core with visual configuration；It is analyzed at least one dimension using the preset parameter information, obtains the assessment result of target text communication effect in a network.Present invention is mainly used for the communication effects of the evaluation network information.
Description
Technical field
The present invention relates to text data processing technology field more particularly to a kind of monitoring methods of spreading network information effect
And device.
Background technique
In recent years, public relations is launched is as increasingly part and parcel, relatively conventional Public relationship means in internet marketing
It is reached using all kinds of media sites on internet come the public relations article (including advertisement, soft text, public relations original text etc.) of releasing advertisements master
To brand exposure, the effect of promotion brand likability.Common business model is to be handed over the public relations demand of oneself by advertiser
It to agency, helps to write by agency and media is launched, then by webpage where the media of dispensing and soft text
Link is organized into report and feeds back to advertiser, and the media number and effect of soft text dispensing are measured with this.However there are two here
Kind risk: first, it may be to open link no time one by one to examine that agency, which feeds back to the information customer in the table of client,
Core, the case where there are possibility frauds, so that advertiser is unable to reach the effect of publicity.Second, agency only feeds back to advertisement
The main article link for needing to launch, or the modes such as article title are searched for by search engine and are arranged, so for some
The active of media is reprinted or the not searched engine of the content of individual media is included, this partial data content bring is wide
Accusing benefit is also to be unable to monitor.
Currently, the major way that advertiser obtains objective assessment public relations original text communication effect is by public sentiment system, configuration
Keyword in public relations original text, obtains corresponding article, then fall unrelated text information by artificial postsearch screening, obtained from
Assessment report.However, the problem of this method is when there are many article containing same keyword, which public sentiment system can not identify
It is text data relevant to the public relations original text that advertiser launches a bit, it is still desirable to be screened in most evidences of largely manually comforming.
It is limited to the monitoring range of public sentiment product simultaneously, the analysis dimension that public sentiment product is capable of providing is less, and price generally all compares
It is higher, if there is no public sentiment monitoring requirements, for no other reason than that the communication effect for wanting the related data of monitoring public relations original text is also very
It is uneconomic.
Summary of the invention
In view of the above problems, the present invention provides the monitoring method and device of a kind of spreading network information effect, main purpose
It is to automatically track the propagation of target text information in a network, monitors, assesses the target text information in network
In communication effect.
In order to solve the above technical problems, on the one hand, the present invention provides a kind of monitoring method of spreading network information effect,
This method comprises:
Obtain target text；
Similar Text similar with the target text in retrieval network, the Similar Text refer to and the target text
Text message is identical or the text modified within a predetermined range based on the target text；
The preset parameter information of the Similar Text is crawled by preset crawler, the preset crawler is that there is visualization to match
The web crawlers based on browser core set；
It is analyzed at least one dimension using the preset parameter information, obtains the target text in a network
The assessment result of communication effect.
Preferably, Similar Text similar with the target text includes: in the retrieval network
Obtain the text information in network；
Screening text of the screening containing the preset keyword in the target text in the text information；
The Similar Text comprising the preset sentence in the target text is matched in the screening text.
Preferably, the text information obtained in network includes:
The data information of text formatting in network is crawled using web crawlers, and is parsed the data information and carried out structuring
It saves, obtains the first retrieval text information, it includes title, the text, link for storing the data information that the structuring, which saves,
Address, source-information；
The heading message that the mark target text is searched for using at least one search engine, obtains the second of structuring preservation
Retrieve text information；
The first retrieval text information and the second retrieval text information are merged into duplicate removal processing, obtained for retrieving
Text information.
Preferably, screening text packet of the screening containing the preset keyword in the target text in the text information
It includes:
Multiple preset keywords are determined from the target text；
Judge whether contain the multiple preset keyword in the text information one by one；
If it does, the text information is then determined as the screening text.
Preferably, the Similar Text packet comprising the preset sentence in the target text is matched in the screening text
It includes:
Multiple preset sentences are determined from the target text；
The quantity containing sentence identical with the multiple preset sentence in the screening text is judged one by one；
If the quantity is greater than threshold value, the screening text is determined as the Similar Text.
Preferably, the preset parameter information for crawling the Similar Text by preset crawler includes:
The corresponding relationship for crawling position Yu the preset parameter information is determined according to the configuration information of the preset crawler；
It is obtained using the preset crawler and crawls the corresponding data information in position described in the Similar Text；
The data information is determined as the preset parameter information, the preset parameter information includes comment number, reads
Number thumbs up at least one of number and comment content.
Preferably, analysis is carried out at least one dimension using the preset parameter information includes:
It determines in each dimension for calculating structured message in the Similar Text of the assessment result and/or pre-
Set parameter information；
Determine the number of dimensions and dimensional information for calculating the assessment result；
The assessment knot of target text communication effect in a network is calculated based on the number of dimensions and dimensional information
Fruit.
Second aspect, the present invention also provides a kind of monitoring device of spreading network information effect, which includes:
Acquiring unit, for obtaining target text；
Retrieval unit, for Similar Text similar with the target text that the acquiring unit obtains in retrieval network, institute
Similar Text is stated to refer to identical as the text message of the target text or repair within a predetermined range based on the target text
The text changed；
Unit is crawled, the preset parameter for crawling the Similar Text that the retrieval unit obtains by preset crawler is believed
Breath, the preset crawler is the web crawlers based on browser core with visual configuration；
Analytical unit is divided at least one dimension for crawling the preset parameter information that unit crawls described in
Analysis obtains the assessment result of target text communication effect in a network.
Preferably, the retrieval unit includes:
Module is obtained, for obtaining the text information in network；
Screening module, for screening in the text information that the acquisition module obtains containing pre- in the target text
Set the screening text of keyword；
Matching module, for matching in the screening text that the screening module obtains comprising in the target text
The Similar Text of preset sentence.
Preferably, the acquisition module includes:
Submodule is crawled, for crawling the data information of text formatting in network using web crawlers, and parses the number
It is believed that breath carries out structuring preservation, the first retrieval text information is obtained, it includes storing the data information that the structuring, which saves,
Title, text, chained address, source-information；
Submodule is searched for, for searching for the heading message of the mark target text using at least one search engine, is obtained
The second retrieval text information that structuring saves；
Submodule is handled, for crawling the first retrieval text information and described search submodule that submodule obtains for described
The second obtained retrieval text information merges duplicate removal processing, obtains the text information for retrieval.
Preferably, the screening module includes:
Submodule is determined, for determining multiple preset keywords from the target text；
Judging submodule, for whether being judged in the text information one by one containing the multiple of the determining submodule determination
Preset keyword；
The determining submodule is also used to, will be described when judging submodule judgement is containing multiple preset keywords
Text information is determined as the screening text.
Preferably, the matching module includes:
Submodule is determined, for determining multiple preset sentences from the target text；
Judging submodule, it is multiple pre- containing being determined with the determining submodule in the screening text for judging one by one
Set the quantity of the identical sentence of sentence；
The determining submodule is also used to, when judging submodule judgement contains sentence identical with multiple preset sentences
Quantity be greater than threshold value when, the screening text is determined as the Similar Text.
Preferably, the unit that crawls includes:
Determining module, for crawling position and the preset parameter information according to the determination of the configuration information of the preset crawler
Corresponding relationship；
Module is obtained, the determining module described in the Similar Text is determining to climb for obtaining using the preset crawler
Corresponding data information is set in fetch bit；
The determining module is also used to, and the data information that the acquisition module obtains is determined as the preset parameter and is believed
Breath, the preset parameter information include comment number, reading number, thumb up at least one of number and comment content.
Preferably, the analytical unit includes:
Determining module, for determining the structure in the Similar Text in each dimension for calculating the assessment result
Change information and/or preset parameter information；
The determining module is also used to, and determines number of dimensions and dimensional information for calculating the assessment result；
Computing module, the number of dimensions and dimensional information determined for module based on the determination calculate the target text
The assessment result of this communication effect in a network.
To achieve the goals above, according to the third aspect of the invention we, a kind of storage medium is additionally provided, the storage is situated between
Matter includes the program of storage, wherein equipment where controlling the storage medium in described program operation executes described above
The monitoring method of spreading network information effect.
In addition, according to the fourth aspect of the invention, additionally providing a kind of processor, the processor is used to run program,
Wherein, the monitoring method of spreading network information effect described above is executed when described program is run.
By above-mentioned technical proposal, the monitoring method and device of spreading network information effect provided by the invention, by connecing
The title and text of the target text to be monitored are received, it is automatic in a network to search text similar with the target text, mainly
Refer to that content is identical or most of identical text, these texts is used to imitate as the propagation of evaluation goal text in a network
The basic information of fruit, also, the present invention is also based on the basic information, is obtained using preset crawler pre- in every Similar Text
Parameter information is set, the specific effect that single Similar Text is propagated in a network is measured with this, by can be with from different dimensions
Different analyses are obtained as a result, the depth whether propagated either range, so that there is assessment result comprehensive evaluation to divide
Analysis, can provide objective comprehensive analysis data for user, be launched with instructing user to carry out highly efficient information, to improve
The dispensing effect of text information in a network saves public relations cost for user.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of monitoring method flow chart of spreading network information effect provided in an embodiment of the present invention；
Fig. 2 shows the monitoring method flow charts of another spreading network information effect provided in an embodiment of the present invention；
Fig. 3 shows a kind of composition block diagram of the monitoring device of spreading network information effect provided in an embodiment of the present invention；
Fig. 4 shows the composition frame of the monitoring device of another spreading network information effect provided in an embodiment of the present invention
Figure.
Specific embodiment
The exemplary embodiment that the present invention will be described in more detail below with reference to accompanying drawings.Although showing the present invention in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the present invention without should be by embodiments set forth here
It is limited.It is to be able to thoroughly understand the present invention on the contrary, providing these embodiments, and can be by the scope of the present invention
It is fully disclosed to those skilled in the art.
The communication effect of text data in a network is calculated in order to objective, efficient, the embodiment of the invention provides one kind
The monitoring method of spreading network information effect, it is specific as shown in Figure 1, this method comprises:
101, target text is obtained.
In embodiments of the present invention, the network information monitored includes text, video, picture, the audio etc. that user uploads
Data, and what is be most widely used at present is text information, reaches the public relations effect such as propagation, publicity with this.And for text envelope
The monitoring of breath, the present embodiment only need user's upload target text that the spread state point to the text in a network can be realized
Analysis.
Be in this step for user upload target text parse, distinguish the target text heading message and
Text message.Wherein, the differentiation mode of title and text can specifically be distinguished by position, font etc., and general title can all go out
The first section of a present text, also, the font of title is also generally larger than the font of text.In addition, passing through natural language point
Analysis method also can be parsed out the title and text of text, therefore, for parsing the title of text and the concrete mode of text, this
Inventive embodiments are not specifically limited.
In addition, this step does not also limit the quantity of target text specifically for acquired target text, it can be to use
One of family upload, is also possible to more different target texts.And the target text different for more, this step first can
Judge then to carry out duplicate removal processing to it if they are the same with the presence or absence of identical text in these target texts, only monitors therein one
The network propagation state of piece target text.For different target texts, each heading message and text will be analyzed one by one
Information, and execute subsequent step and each target text is monitored respectively.
102, Similar Text similar with target text in retrieval network.
This step is that similar text information is retrieved in entire internet according to target text.Wherein, Similar Text is
Refer to text that is identical as the text message of target text or modifying within a predetermined range based on target text.
In embodiments of the present invention, the Similar Text retrieved will be considered as text identical with target text, be come with this
Statistically analyze the communication effect of target text in a network.And for target text, it may when propagating in a network
The network user being transmitted or media carry out the vocabulary in a degree of modification, such as modification title, adjust sentence in text
Sequence, or division statement therein is deleted, is replaced, so that having obtained one on the basis of the target text
The new text of a piece.In this regard, the main purpose of this step seek to judge the network user to the modification degree of target text whether
In one predetermined range, in general, obtained text in the range can be considered or the target text, at this point, will
The text definition modified is Similar Text, and when the modification of text exceeds the range, then it is assumed that modified text is only
The partial content in target text has been used for reference, the Internet communication to target text can not be calculated.Therefore, to the setting of preset range
It is exactly the restriction for determining target text modification degree, the text modified within this range is confirmed as Similar Text.
For specific retrieval mode, this step crawls a large amount of text datas in internet by using web crawlers,
Meanwhile being retrieved by topic of the search engine to target text, by obtained search result and the common structure of text crawled
A basic database is built up, in this, as the basis for searching display text.
In constructed Basis of Database, target text is matched with the text in database, whether judges it
For Similar Text, specific judgment mode can be by way of natural language processing, and specific matching way is in this step
Without limitation, it is only necessary to determine above-mentioned preset range, the text met is screened with this, obtains the phase for being equal to target text
Like text.
103, the preset parameter information of Similar Text is crawled by preset crawler.
Wherein, the preset crawler is the web crawlers based on browser core with visual configuration, this is preset
Crawler is that the setting mode of configuration file is different from the difference of existing web crawlers, and the preset crawler is in setting configuration file
When, it can be by enclosing selection operation visually come the content to be crawled in specified page, specifically preset crawler is used by receiving
Perhaps the identification is advised by background server according to the page one recognition rule of generation in position in the choosing of page centre circle at family
It then reapplies in other all pages, certainly, which is the page where text to be suitable for.Accordingly, for
Preset crawler will substantially be lowered using threshold, when user needs to reset the parameter information for the Similar Text to be obtained, no
It needs user that there is the programming knowledge of profession also can be convenient to be configured preset crawler, realizes visual Configuration network
Crawler；In addition, by preset crawler be pre-configured with to be crawled in perhaps position, the accuracy crawled is higher, and effectively
Reduce the data volume that crawler crawls, returned data is faster more quasi-.In addition, another feature of the preset crawler is based on browser
The web crawlers end of core, in this way, the data content that the preset crawler is crawled is exactly to be eventually displayed in browser page
Data conceal the complexity of network communication, crawl page data by the process of simulation browser loading page, because
This, which can crawl existing network crawler and be difficult to pass through data shown by second load in the page crawled, than
Such as, pass through the contents such as the interaction comment of Ajax request of loading, barrage.
In addition, preset parameter information is shown in the same page with the Similar Text to be crawled, text similar to this
This associated data content.Relatively conventional preset parameter information includes commenting on number, reading number, thumb up number, comment content etc.
Content, these parameters more can intuitively show the concerned degree of current Similar Text.
104, it is analyzed at least one dimension using preset parameter information, obtains target text and propagate in a network
The assessment result of effect.
This step is to crawl preset parameter letter using preset crawler to all Similar Texts similar with target text
After breath, comprehensive all corresponding preset parameter information of Similar Text is analyzed, and calculates the target text communication effect
Assessment result, and then corresponding assessment report can be regenerated and feed back to user.Wherein, it when being analyzed, can use not
Same preset parameter information is analyzed respectively from multiple and different dimensions, for example, by counting total reading number or comment number,
The range of target text propagation can be evaluated, and passes through the time of statistics comment publication, so that it may evaluate the target
The speed of text spread speed.
It is then that when being monitored to target text, institute is pre- by user for the specific dimension of analysis and the quantity of dimension
First it is arranged, the embodiment of the present invention provides the selection based on user and the analytical calculation function of various dimensions that carries out, and final comprehensive
Conjunction provides assessment report.
The monitoring method of spreading network information effect in conjunction with provided by aforementioned present invention above-described embodiment can be seen that this
Inventive embodiments, which mainly pass through, receives the target text to be monitored, and parses corresponding title and text, in a network automatically
Similar with target text text is searched, is primarily referred to as that content is identical or most of identical text, with these texts
As the basic data information of the communication effect of evaluation goal text in a network, also, the embodiment of the present invention is also based on the base
Plinth information obtains the preset parameter information in every Similar Text using preset crawler, measures single Similar Text with this
The specific effect propagated in a network, then count the preset parameter information of all Similar Texts and pass through obtained by different dimensions
Different analyses as a result, the depth whether propagated either range so that assessment result has comprehensive evaluation analysis, with
This provides objective comprehensive analysis data for user, is launched with instructing user to carry out highly efficient information, to improve text
The dispensing effect of information in a network saves public relations cost for user.
Further, as the refinement and extension to embodiment illustrated in fig. 1, the embodiment of the invention also provides another nets
The monitoring method of network information communication effect, as shown in Fig. 2, primarily directed to the extraction of Similar Text and preset being climbed in this method
Worm crawls the specific refinement explanation of relevant parameter information, the specific steps are as follows:
201, target text is obtained.
In this step, the heading message and text message of the target text of acquisition be can be acquired in user directly uploads
, it is also possible to user and directly uploads target text, obtains corresponding heading message and text message by automatically parsing, it is right
This, identical as the content of the step 101 in above-described embodiment, details are not described herein again.
202, the text information in network is obtained.
This step is to construct one for retrieving the basic database of Similar Text, and being stored in the database can
All text informations obtained from internet, the specific steps of which are as follows:
Firstly, crawling the data information of text formatting in network using web crawlers, and parse the data information crawled
Structuring preservation is carried out, the first retrieval text information is obtained.
Wherein, used web crawlers is not specifically limited, it should be noted that for crawling the mistake of data information
Journey, is the process that a repetition updates, i.e. crawler periodically crawls the text information in internet, and right according to the period of setting
The result that last time is crawled is updated.
The structuring preservation carried out in this step refers to that the data information to the text formatting crawled is parsed, known
Not, the data information for extracting needs stores the text according to specified structure, wherein needs to identify the structural information packet extracted
Include title, text, chained address, source-information etc..In addition, can be further somebody's turn to do by chained address and source-information
The information such as the propagation path of text information.
The first retrieval information that structuring is saved is stored in basic database, becomes follow-up data retrieval and analysis
Basic data.
Second, using the heading message of at least one search engine search target text, obtain the second of structuring preservation
Retrieve text information.
The step is the supplement on step, because crawler can not fully crawl all texts in internet
This information has number of site or the page data of crawler can be prevented to crawl operation for the access performance consideration of itself.So this
Step is retrieved by the title from one or more search engines again for target text.It should be noted that this
The retrieval carried out in step only provides the title of target text, this is because existing search engine intelligence with higher
Energy searching algorithm can match relevant text information according to the topic of offer and therefore no longer need to set when using search engine
Set relevant matching algorithm and relevant data information.
The search result of one or more search engines is recorded, and the progress of obtained search result is identical as above-mentioned steps
Structuring parsing, and store into basic database, defining the text information that this step obtains is the second retrieval text information.
First retrieval text information and the second retrieval text information are merged duplicate removal processing, obtained for examining by third
The text information of rope.
Since the first retrieval text information is to use different retrieval modes in internet from the second retrieval text information
The text information of acquisition, therefore, between the two with the presence of the very big identical text information of probability, in this regard, just needing storing
When first carry out duplicate removal processing, to save the storage resource that database occupies.In this step, for specifically merging deduplication operation not
It limits.
By above step, the text information in basic database is obtained using different text retrieval modes, so that literary
The retrieval of this information is more comprehensive, to avoid the case where influencing subsequent calculated result accuracy because of missing inspection.
203, the screening text containing the preset keyword in target text is screened in text information.
This step is to be first passed through preset keyword based on the text information stored in above-mentioned basic database and filtered out portion
Divide the text information met, the specific steps of which are as follows:
Firstly, determining multiple preset keywords from target text.Wherein, the determination of preset keyword is generally by system
The vocabulary in target text is counted, vocabulary important in the target text is obtained using certain algorithm, for example, TF-IDF (term
Frequency-inverse document frequency, term frequency-inverse document frequency) algorithm, cosine similarity etc. is all to close
The algorithms most in use that keyword extracts.
It is then the customized setting of computing capability according to system itself, preset key for the quantity of preset keyword
The quantity of word is more, and subsequent to need to carry out matching primitives amount also bigger, and result relatively also can be more accurate.
Secondly, judging whether contain multiple preset keywords in text information one by one.I.e. to each in basic database
Piece text information is matched, and is judged whether containing identified preset keyword.
Finally, the text information containing multiple preset keywords is determined as to screen text.
It should be pointed out that needing in screening text containing all preset keywords, rather than contain one of those
Or it is multiple.
By aforesaid operations, obtained screening text be only in the embodiment of the present invention from basic database preliminary screening
Text information, and subsequent step 204 will also further be matched on the basis of the text information filtered out, to obtain
Text information similar with target text.
204, the Similar Text comprising the preset sentence in target text is matched in screening text.
Whether this step is matched one by one again in each screening text on the basis of screening text comprising target text
In preset sentence, determined whether with this for Similar Text, specific steps are as follows:
Firstly, determining multiple preset sentences from target text.Wherein, preset sentence, which is generally in target text, has generation
The sentence of table, for example, the first sentence or tail sentence of each paragraph, the sentence of target text central segment.For the extraction side of preset sentence
Formula, it is sentence specified when uploading text by user, or the sentence extracted according to the extracting rule of setting that this step, which does not limit,
Son, and the extracting rule can be the preset sentence extracting rule such as specified sentence position or preset keyword place sentence.
Meanwhile for the extraction quantity of preset sentence, similar to preset keyword determination of amount mode, the foundation mainly considered is
The computing capability of system.
Secondly, the quantity containing sentence identical with identified multiple preset sentences in judgement screening text one by one.Its
In, it is that will match in order the combined mode that segments after preset sentence participle, or lead to that specific judgment mode, which does not limit then,
It crosses and calculates the corresponding cryptographic Hash of preset sentence, then the mode whether in text with the sentence of identical cryptographic Hash judged to screen.It needs
It is noted that due to the more vocabulary contained in sentence, and during text is propagated, preset sentence be possible to by with
Therefore family, which carries out part modification or deletion, when matching preset sentence, will search the identical multiple preset sentences having
The quantity of screening text will be very few or even may be not present, for this purpose, used in the embodiment of the present invention, to be that judgement has identical
Whether the quantity of preset sentence reaches a preset threshold value, i.e., when in screening text the quantity with identical preset sentence reach
When threshold value, being considered as the screening text is Similar Text.
Finally, the quantity when sentence identical with preset sentence is greater than threshold value, screening text is determined as Similar Text.Its
In, the setting of threshold value is customized setting can be carried out by user, for example, sieving according to set by actual application scenarios
When the quantity of selection sheet is larger, so that it may by the higher of the value setting of the threshold value, the quantity of final Similar Text is controlled with this.
In addition, the form of expression of the threshold value is also possible to percentage, i.e., the quantity of identical sentence accounts for preset sentence for the ease of setting
The percentage of quantity.
Through the above steps, the embodiment of the present invention realizes multi-level filtering screening for the matching of Similar Text,
So that the determination of Similar Text is more accurate, more accurate basic data is provided for subsequent calculating operation, is increased
The accuracy rate of assessment result.
205, the preset parameter information of Similar Text is crawled by preset crawler.
Wherein, preset crawler has illustrated in the step 103 of above-described embodiment, repeats no more in this step,
This step is illustrated mainly for the application of preset crawler, that is, crawls the preset parameter information of Similar Text, specific to walk
It is rapid as follows:
Firstly, determining the corresponding relationship for crawling position Yu preset parameter information according to the configuration information of preset crawler.Mention
The configuration information in preset crawler is taken, since the preset crawler is configured by visualized operation, pass through extraction
Its configuration information, which the preset parameter information to determine that the preset crawler is crawled has, and the tool in the page to be crawled
The incidence relation for crawling position Yu preset parameter information is established with this in body position.
Secondly, obtaining the corresponding data information for crawling position in Similar Text using preset crawler.Wherein, preset crawler
According to all location informations specified in configuration information, the data progress sequence of corresponding position in each Similar Text is climbed
It takes.
Finally, data information is determined as by preset parameter information according to the incidence relation of position and preset parameter information, and
It is stored.The preset parameter information as described in the step 103 of above-described embodiment may include comment number, read number, thumb up
The information such as number and comment content, it is seen then that the preset parameter is not the data content in text, and mainly by propagating
The relevant information obtained afterwards, it is generated generally by the operation of the network user, for example, commenting on number, thumbing up number and comment
Often behind text, comment number passes through the fixed bit for counting and calculating and being shown in the page with number is thumbed up for the position of content
It sets, comment content is then to be updated according to the time, but the position of load comment content is relatively-stationary in the page.
206, it is analyzed at least one dimension using preset parameter information, obtains target text and propagate in a network
The assessment result of effect.
In the present embodiment for analysis detailed process is as follows state the step of:
Firstly, determining structured message in the text information in each dimension for calculating assessment result and/or preset
Parameter information.
Wherein, text information is that above-mentioned Similar Text extracts in basic database after determining Similar Text
The preset ginseng that the structured message of the Similar Text, such as title, text, the information such as chained address and preset crawler are crawled
Number information.Meanwhile the different dimensions that these data informations calculate as required being classified, in order to fall into a trap in different dimensions
Convenient for extraction when calculation.
Secondly, determining the number of dimensions and dimensional information for calculating assessment result.
Wherein, the quantity of dimension needs each dimensional information usually pre-set.For example, the dimension of setting assessment is
The breadth and depth of propagation, then calculating corresponding parameter required for propagating range is exactly the number that text is reprinted, Ke Yitong
The quantity for crossing chained address is evaluated, and calculating the depth propagated is the case where text to be seen is concerned, and can pass through comment
Number is evaluated with comment content.
Finally, calculating the assessment result of target text communication effect in a network based on number of dimensions and dimensional information.
Wherein, it is not specifically limited for specifically counting the calculation embodiment of the present invention.
And based on obtained assessment result, it can further be calculated on the basis of the result and improve target text propagation
The scheme and approach of effect, are supplied to user in the form of report, to instruct user to carry out efficient text propagation or dispensing
Operation.
After obtaining assessment result, user can judge each media according to the communication effect of public relations article in a network
Publicity capacity, so as to adjust strategy is launched, (media such as wide to propagation breadth, that propagation depth degree is high, which increase, launches power
Degree, and breadth is small, propagating depth degree, low media reduction or stopping is launched to propagating).
By the propagation path for article of largely diplomatizing, user can also further identify that the possibility cooperation between media is closed
System (such as most of amusement class article of A media is all reprinted by B media, most of amusement class article of B media also can be by A matchmaker
Body is reprinted), then one of several media that selection may cooperate with each other (such as A media) can be considered when article of diplomatizing is launched i.e.
Expected media and communications effect can be achieved, greatly save promotion expense for user.
By the propagation path to public relations article, user can also readily view each matchmaker propagated public relations article
Body can require unwarranted media to stop reprinted articles, avoid continuing to invade in time for possessing the article of original copyright
Copyright.
There are also multiple uses for the monitoring method of the spreading network information effect of the application, and those skilled in the art are according to herein
Record and enlightenment, moreover it is possible to expect other application scenarios, be not listed one by one herein.
Further, as the realization to method shown in above-mentioned Fig. 1, Fig. 2, the embodiment of the invention also provides a kind of networks
The monitoring device of information communication effect, for being realized to above-mentioned Fig. 1, method shown in Fig. 2.The Installation practice with it is aforementioned
Embodiment of the method is corresponding, be it is easy to read, present apparatus embodiment no longer to the detail content in preceding method embodiment carry out by
One repeats, it should be understood that the device in the present embodiment can correspond to the full content realized in preceding method embodiment.Such as figure
Shown in 3, which includes:
Acquiring unit 31, for obtaining target text；
Retrieval unit 32, the similar similar text of target text for being obtained in retrieval network to the acquiring unit 31
This, the Similar Text refers to identical as the text message of the target text or is based on the target text in preset range
It is interior to modify obtained text；
Unit 33 is crawled, for crawling the preset parameter for the Similar Text that the retrieval unit 32 obtains by preset crawler
Information, the preset crawler are the web crawlers based on browser core with visual configuration；
Analytical unit 34, for crawl described in utilizing preset parameter information that unit 33 crawls at least one dimension into
Row analysis, obtains the assessment result of target text communication effect in a network.
Further, as shown in figure 4, the retrieval unit 32 includes:
Module 321 is obtained, for obtaining the text information in network；
Screening module 322 contains the target text for screening in the text information that the acquisition module 321 obtains
In preset keyword screening text；
Matching module 323, for being matched in the screening text that the screening module 322 obtains comprising the target text
The Similar Text of preset sentence in this.
Further, as shown in figure 4, the acquisition module 321 includes:
Submodule 3211 is crawled, for crawling the data information of text formatting in network using web crawlers, and parses institute
It states data information and carries out structuring preservation, obtain the first retrieval text information, it includes storing the data that the structuring, which saves,
Title, text, chained address, the source-information of information；
Submodule 3212 is searched for, for searching for the heading message of the mark target text using at least one search engine,
Obtain the second retrieval text information of structuring preservation；
Submodule 3213 is handled, for crawling the first retrieval text information that submodule 3211 obtains by described and searching with described
The second retrieval text information that large rope module 3212 obtains merges duplicate removal processing, obtains the text information for retrieval.
Further, as shown in figure 4, the screening module 322 includes:
Submodule 3221 is determined, for determining multiple preset keywords from the target text；
Judging submodule 3222, for judging whether contain what the determining submodule determined in the text information one by one
Multiple preset keywords；
The determining submodule 3221 is also used to, when the judging submodule 3222 judgement contains multiple preset keywords
When, the text information is determined as the screening text.
Further, as shown in figure 4, the matching module 323 includes:
Submodule 3231 is determined, for determining multiple preset sentences from the target text；
Judging submodule 3232, for being judged in the screening text one by one containing determining with the determining submodule 3231
The identical sentence of multiple preset sentences quantity；
The determining submodule 3231 is also used to, when the judging submodule 3232 judgement contains and multiple preset sentence phases
When the quantity of same sentence is greater than threshold value, the screening text is determined as the Similar Text.
Further, as shown in figure 4, the unit 33 that crawls includes:
Determining module 331, for crawling position and the preset parameter according to the determination of the configuration information of the preset crawler
The corresponding relationship of information；
Module 332 is obtained, it is true for obtaining the determining module 331 described in the Similar Text using the preset crawler
Fixed crawls the corresponding data information in position；
The determining module 331 is also used to, and the data information that the acquisition module 332 obtains is determined as the preset ginseng
Number information, the preset parameter information include comment number, reading number, thumb up at least one of number and comment content.
Further, as shown in figure 4, the analytical unit 34 includes:
Determining module 341, for determining in the Similar Text in each dimension for calculating the assessment result
Structured message and/or preset parameter information；
The determining module 341 is also used to, and determines number of dimensions and dimensional information for calculating the assessment result；
Described in computing module 342, the number of dimensions determined for module 341 based on the determination and dimensional information calculating
The assessment result of target text communication effect in a network.
In conclusion the monitoring method and device of spreading network information effect used by the embodiment of the present invention, mainly
In the step of obtaining the Similar Text of target text, acquisition text information in several ways ensures in basic database
Text information it is comprehensive, also, during filtering screening Similar Text, come also by multi-level filtering matching operation
Assert which text is similar this paper of target text, so that the basic data calculated to the communication effect of target text is more
It is accurate.In addition, the embodiment of the present invention also crawls the related letter of Similar Text by preset crawler in assessment calculating process
Breath, and the use of preset crawler has effectively reduced the technical threshold of operator, increases the simplicity and easily of user's operation
With property, and the multi dimensional analysis by providing, but also user is provided with more alternatives, so as to according to user's
Demand is provided personalized service for user, also greatly improves the application experience of user.
Further, the monitoring device of the spreading network information effect includes processor and memory, above-mentioned acquisition list
Member 31, retrieval unit 32, crawl unit 33 and analytical unit 34 etc. as program unit storage in memory, by handling
Device executes above procedure unit stored in memory to realize corresponding function.
Include kernel in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one
Or more, it the propagation of target text information in a network is automatically tracked, is monitored by adjusting kernel parameter, with assessment
The communication effect of target text information in a network.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, if read-only memory (ROM) or flash memory (flash RAM), memory include that at least one is deposited
Store up chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor
The monitoring method of the existing spreading network information effect.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation
The monitoring method of spreading network information effect described in Shi Zhihang.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, processor execute program when perform the steps of obtain target text heading message and
Text message；Similar Text similar with the target text in retrieval network, the Similar Text refer to and the target text
This text message is identical or the text modified within a predetermined range based on the target text；It is climbed by preset crawler
The preset parameter information of the Similar Text is taken, the preset crawler is the net based on browser core with visual configuration
Network crawler；It is analyzed at least one dimension using the preset parameter information, obtains the target text in a network
The assessment result of communication effect.
Further, Similar Text similar with the target text includes: in the retrieval network
Obtain the text information in network；
Screening text of the screening containing the preset keyword in the target text in the text information；
The Similar Text comprising the preset sentence in the target text is matched in the screening text.
Further, the text information obtained in network includes:
The data information of text formatting in network is crawled using web crawlers, and is parsed the data information and carried out structuring
It saves, obtains the first retrieval text information, it includes title, the text, link for storing the data information that the structuring, which saves,
Address, source-information；
The heading message that the mark target text is searched for using at least one search engine, obtains the second of structuring preservation
Retrieve text information；
The first retrieval text information and the second retrieval text information are merged into duplicate removal processing, obtained for retrieving
Text information.
Further, screening text of the screening containing the preset keyword in the target text in the text information
Include:
Multiple preset keywords are determined from the target text；
Judge whether contain the multiple preset keyword in the text information one by one；
If it does, the text information is then determined as the screening text.
Further, the Similar Text comprising the preset sentence in the target text is matched in the screening text
Include:
Multiple preset sentences are determined from the target text；
The quantity containing sentence identical with the multiple preset sentence in the screening text is judged one by one；
If the quantity is greater than threshold value, the screening text is determined as the Similar Text.
Further, the preset parameter information for crawling the Similar Text by preset crawler includes:
The corresponding relationship for crawling position Yu the preset parameter information is determined according to the configuration information of the preset crawler；
It is obtained using the preset crawler and crawls the corresponding data information in position described in the Similar Text；
The data information is determined as the preset parameter information, the preset parameter information includes comment number, reads
Number thumbs up at least one of number and comment content.
Further, analysis is carried out at least one dimension using the preset parameter information includes:
It determines in each dimension for calculating structured message in the Similar Text of the assessment result and/or pre-
Set parameter information；
Determine the number of dimensions and dimensional information for calculating the assessment result；
The assessment knot of target text communication effect in a network is calculated based on the number of dimensions and dimensional information
Fruit.
It is the terminals such as server, PC, PAD, mobile phone that equipment in the embodiment of the present invention, which does not limit,.
The embodiment of the invention also provides a kind of computer program products, when executing on data processing equipment, are suitable for
It executes the program of initialization there are as below methods step: obtaining the heading message and text message of target text；In retrieval network
Similar Text similar with the target text, the Similar Text refer to it is identical as the text message of the target text or
The text modified within a predetermined range based on the target text；The preset of the Similar Text is crawled by preset crawler
Parameter information, the preset crawler are the web crawlers based on browser core with visual configuration；Using described preset
Parameter information is analyzed at least one dimension, obtains the assessment result of target text communication effect in a network.
Further, Similar Text similar with the target text includes: in the retrieval network
Obtain the text information in network；
Screening text of the screening containing the preset keyword in the target text in the text information；
The Similar Text comprising the preset sentence in the target text is matched in the screening text.
Further, the text information obtained in network includes:
The data information of text formatting in network is crawled using web crawlers, and is parsed the data information and carried out structuring
It saves, obtains the first retrieval text information, it includes title, the text, link for storing the data information that the structuring, which saves,
Address, source-information；
The heading message that the mark target text is searched for using at least one search engine, obtains the second of structuring preservation
Retrieve text information；
The first retrieval text information and the second retrieval text information are merged into duplicate removal processing, obtained for retrieving
Text information.
Further, screening text of the screening containing the preset keyword in the target text in the text information
Include:
Multiple preset keywords are determined from the target text；
Judge whether contain the multiple preset keyword in the text information one by one；
If it does, the text information is then determined as the screening text.
Further, the Similar Text comprising the preset sentence in the target text is matched in the screening text
Include:
Multiple preset sentences are determined from the target text；
The quantity containing sentence identical with the multiple preset sentence in the screening text is judged one by one；
If the quantity is greater than threshold value, the screening text is determined as the Similar Text.
Further, the preset parameter information for crawling the Similar Text by preset crawler includes:
The corresponding relationship for crawling position Yu the preset parameter information is determined according to the configuration information of the preset crawler；
It is obtained using the preset crawler and crawls the corresponding data information in position described in the Similar Text；
The data information is determined as the preset parameter information, the preset parameter information includes comment number, reads
Number thumbs up at least one of number and comment content.
Further, analysis is carried out at least one dimension using the preset parameter information includes:
It determines in each dimension for calculating structured message in the Similar Text of the assessment result and/or pre-
Set parameter information；
Determine the number of dimensions and dimensional information for calculating the assessment result；
The assessment knot of target text communication effect in a network is calculated based on the number of dimensions and dimensional information
Fruit.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (10)
1. a kind of monitoring method of spreading network information effect, which is characterized in that the described method includes:
Obtain target text；
Similar Text similar with the target text in retrieval network, the Similar Text refer to the target text just
Literary information is identical or the text modified within a predetermined range based on the target text；
The preset parameter information of the Similar Text is crawled by preset crawler, the preset crawler has visual configuration
Web crawlers based on browser core；
It is analyzed at least one dimension using the preset parameter information, obtains the target text and propagate in a network
The assessment result of effect.
2. the method according to claim 1, wherein in the retrieval network with the target text similar phase
Include: like text
Obtain the text information in network；
Screening text of the screening containing the preset keyword in the target text in the text information；
The Similar Text comprising the preset sentence in the target text is matched in the screening text.
3. according to the method described in claim 2, it is characterized in that, the text information obtained in network includes:
The data information of text formatting in network is crawled using web crawlers, and is parsed the data information and carried out structuring guarantor
It deposits, obtains the first retrieval text information, it includes title, text, the chain ground connection for storing the data information that the structuring, which saves,
Location, source-information；
The heading message that the target text is searched for using at least one search engine obtains the second retrieval text of structuring preservation
This information；
The first retrieval text information and the second retrieval text information are merged into duplicate removal processing, obtain the text for retrieval
This information.
4. according to the method in claim 2 or 3, which is characterized in that screening contains the target in the text information
The screening text of preset keyword in text includes:
Multiple preset keywords are determined from the target text；
Judge whether contain the multiple preset keyword in the text information one by one；
If it does, the text information is then determined as the screening text.
5. according to the method in claim 2 or 3, which is characterized in that match in the screening text comprising the mesh
The Similar Text of preset sentence in mark text includes:
Multiple preset sentences are determined from the target text；
The quantity containing sentence identical with the multiple preset sentence in the screening text is judged one by one；
If the quantity is greater than threshold value, the screening text is determined as the Similar Text.
6. method according to any one of claim 1-3, which is characterized in that described to crawl the phase by preset crawler
Preset parameter information like text includes:
The corresponding relationship for crawling position Yu the preset parameter information is determined according to the configuration information of the preset crawler；
It is obtained using the preset crawler and crawls the corresponding data information in position described in the Similar Text；
The data information is determined as the preset parameter information, the preset parameter information includes comment number, reads number, point
Praise at least one of number and comment content.
7. according to the method described in claim 3, it is characterized in that, using the preset parameter information at least one dimension
Carrying out analysis includes:
Determine the structured message in the Similar Text in each dimension for calculating the assessment result and/or preset ginseng
Number information；
Determine the number of dimensions and dimensional information for calculating the assessment result；
The assessment result of target text communication effect in a network is calculated based on the number of dimensions and dimensional information.
8. a kind of monitoring device of spreading network information effect, which is characterized in that described device includes:
Acquiring unit, for obtaining target text；
Retrieval unit, for Similar Text similar with the target text that the acquiring unit obtains in retrieval network, the phase
Refer to identical as the text message of the target text like text or is modified within a predetermined range based on the target text
The text arrived；
Unit is crawled, for crawling the preset parameter information for the Similar Text that the retrieval unit obtains, institute by preset crawler
Stating preset crawler is the web crawlers based on browser core with visual configuration；
Analytical unit is analyzed at least one dimension for crawling the preset parameter information that unit crawls described in,
Obtain the assessment result of target text communication effect in a network.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein run in described program
When control the storage medium where equipment perform claim require 1 to pass to the network information described in any one of claim 7
Broadcast the monitoring method of effect.
10. a kind of processor, which is characterized in that the processor is for running program, wherein right of execution when described program is run
Benefit require 1 to the spreading network information effect described in any one of claim 7 monitoring method.
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