CN109345281A - Adjust method and device, the computer storage medium, electronic equipment of winning probability - Google Patents
Adjust method and device, the computer storage medium, electronic equipment of winning probability Download PDFInfo
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- CN109345281A CN109345281A CN201810961711.3A CN201810961711A CN109345281A CN 109345281 A CN109345281 A CN 109345281A CN 201810961711 A CN201810961711 A CN 201810961711A CN 109345281 A CN109345281 A CN 109345281A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
Abstract
The disclosure belongs to big data technical field, it is related to method and device, the computer readable storage medium, electronic equipment of a kind of adjustment winning probability, the method of the adjustment winning probability includes: acquisition user access logs, and the user access logs include user behavior characteristics；The user behavior characteristics are inputted into user's participation model, to obtain user's participation；The winning probability of user is obtained according to user's participation.On the one hand this method improves the activity of the user and platform liveness, on the other hand can prevent the capital loss of platform to a certain extent.
Description
Technical field
This disclosure relates to which big data technical field, gets the winning number in a bond in particular to a kind of method for adjusting winning probability, adjustment
Device, computer storage medium and the electronic equipment of probability.
Background technique
With economic growth and social progress, types of applications program (APP) is loaded in computer, smart phone etc. extensively
In intelligent terminal, people can see news by types of applications program, play game, shopping etc., it may be said that all kinds of APP exist
Largely provide convenience for people's lives.And as APP operator, in order to improve itself income, it is necessary to assure
The user activity of APP platform.
In order to excite the activity of the user, the conversion ratio of any active ues is improved, customer churn is reduced, APP operator is usual
Prize drawing can be used as final link when user participates in Above-the-line, deexcitation user participates in movable enthusiasm.Line at present
The winning probability of the sweepstake of upper major APP is all to set in advance, is mostly that randomness is got the winning number in a bond, will not enliven behavior because of user
Difference and have any different.The user either once participated in, or repeatedly participate in and participated in forwarding activity, invitation good friend
User, there is no distinguish on winning probability.The current operation situation that this indistinction lottery mode constantly refines user group
For and it is unreasonable.The probability that these users use APP, Jin Eryou can be reduced if old user, any active ues winning probability are low
Certain customers may be made to be lost, be unfavorable for the popularization and use of APP.
Therefore, this field needs a kind of method and device for adjusting winning probability, for improving user activity.
It should be noted that information is only used for reinforcing the reason to the background of the disclosure disclosed in above-mentioned background technology part
Solution, therefore may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
The disclosure is designed to provide a kind of method of adjustment winning probability, adjusts device, the computer of winning probability
Storage medium and electronic equipment, so overcome at least to a certain extent indistinction prize drawing bring user activity reduce,
The problems such as customer churn.
According to one aspect of the disclosure, a kind of method adjusting winning probability is provided characterized by comprising
User access logs are obtained, the user access logs include user behavior characteristics；
The user behavior characteristics are inputted into user's participation model, to obtain user's participation；
The winning probability of user is obtained according to user's participation.
In an exemplary embodiment of the disclosure, the user behavior characteristics include that user enlivens number of days, activity participation time
Number invites one or more of good friend's amount, activity sharing amount, the amount of making comments.
In an exemplary embodiment of the disclosure, the user behavior characteristics are inputted into user's participation model, to obtain
Obtain user's participation, comprising:
When the user behavior characteristics include multiple dimensions, according to the user behavior characteristics of multiple dimensions from it is different
Spreading objective the degree of correlation to the setting of the user behavior characteristics of each dimension for being input to user's participation model not
Same weight.
In an exemplary embodiment of the disclosure, the winning probability of user is obtained according to user's participation, comprising:
User's participation is normalized to obtain the winning probability of user.
In an exemplary embodiment of the disclosure, the method also includes:
User is divided into different class of subscribers according to the active degree of user；
Different weights is arranged to user's participation model according to the different class of subscribers, with obtain with it is described
The corresponding user's participation of user；
The winning probability corresponding from the different class of subscribers is obtained according to user's participation.
In an exemplary embodiment of the disclosure, the method also includes:
After obtaining the winning probability, according to user's participation determine user prize-winning product type, value and
Quantity.
In an exemplary embodiment of the disclosure, the user behavior characteristics include user's click information and user's registration letter
Breath, the method also includes:
The legitimacy of user is judged according to user's click information and the user's registration information；
If the user is illegal, the information of the user is cleared up.
According to one aspect of the disclosure, a kind of device adjusting winning probability is provided characterized by comprising
Log acquisition module, for obtaining user access logs, the user access logs include user behavior characteristics；
Participation computing module, for the user behavior characteristics to be inputted user's participation model, to obtain user
Participation；
Probability evaluation entity, for obtaining the winning probability of user according to user's participation.
According to one aspect of the disclosure, a kind of computer readable storage medium is provided, computer program is stored thereon with,
The computer program realizes the method that winning probability is adjusted described in above-mentioned any one when being executed by processor.
According to one aspect of the disclosure, a kind of electronic equipment is provided, comprising:
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor is configured to execute tune described in above-mentioned any one via the executable instruction is executed
The method of whole winning probability.
The method of the adjustment winning probability of the disclosure is to calculate user according to user behavior characteristics to participate in movable participation,
Then the winning probability that movable participation obtains user is participated according to user.The method one of adjustment winning probability in the disclosure
Aspect can targetedly improve the winning probability of certain customers, and then improve the activity of the user and platform liveness；Separately
On the one hand the waste of fund can be prevented to a certain extent by with the resource input of platform to maintenance any active ues.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.It should be evident that the accompanying drawings in the following description is only the disclosure
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 schematically shows a kind of flow chart of method for adjusting winning probability；
Fig. 2 schematically shows a kind of Application Scenarios-Example figure of method for adjusting winning probability；
Fig. 3 schematically shows a kind of block diagram of device for adjusting winning probability；
Fig. 4 schematically shows a kind of electronic equipment example block diagram of method for realizing adjustment winning probability；
Fig. 5 schematically shows a kind of computer readable storage medium of method for realizing adjustment winning probability.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, thesing embodiments are provided so that the disclosure will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot
Structure or characteristic can be incorporated in any suitable manner in one or more embodiments.In the following description, it provides perhaps
More details fully understand embodiment of the present disclosure to provide.It will be appreciated, however, by one skilled in the art that can
It is omitted with technical solution of the disclosure one or more in the specific detail, or others side can be used
Method, constituent element, device, step etc..In other cases, be not shown in detail or describe known solution to avoid a presumptuous guest usurps the role of the host and
So that all aspects of this disclosure thicken.
In addition, attached drawing is only the schematic illustrations of the disclosure, it is not necessarily drawn to scale.Identical attached drawing mark in figure
Note indicates same or similar part, thus will omit repetition thereof.Some block diagrams shown in the drawings are function
Energy entity, not necessarily must be corresponding with physically or logically independent entity.These function can be realized using software form
Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place
These functional entitys are realized in reason device device and/or microcontroller device.
A kind of method for adjusting winning probability, the method for the adjustment winning probability are provided firstly in this example embodiment
Server can be run on, server cluster or Cloud Server etc. can also be run on, certainly, those skilled in the art can also be with
Disclosed method is run in other platforms according to demand, does not do particular determination to this in the present exemplary embodiment.With reference to Fig. 1 institute
Show, the method for the adjustment winning probability may comprise steps of:
Step S110. obtains user access logs, and the user access logs include user behavior characteristics；
The user behavior characteristics are inputted user's participation model by step S120., to obtain user's participation；
Step S130. obtains the winning probability of user according to user's participation.
In the method for above-mentioned adjustment winning probability, by obtaining the user access logs comprising user behavior characteristics, it will use
Behavioural characteristic input user's participation model in family can be obtained user's participation, calculate in user finally by user's participation
Encourage probability.On the one hand the method that winning probability is adjusted in the disclosure can targetedly improve the winning probability of certain customers,
And then improve the activity of the user and platform liveness；It on the other hand can be by the resource input of platform to maintenance any active ues body
On, the waste of fund is prevented to a certain extent.
In the following, it is detailed that Fig. 2 will be combined to carry out each step in data processing method above-mentioned in this example embodiment
Explanation and explanation.
In step s 110, user access logs are obtained, the user access logs include user behavior characteristics.
In an exemplary embodiment of the disclosure, it can be obtained from the data warehouse of server 201 or terminal device 202
User access logs, the user access logs include user behavior characteristics, and user behavior characteristics can be user in application program
Platform enlivens number of days, participates in movable number, good friend's number, sharing/the movable number of forwarding is made comments/is invited to interact
One or more of dimensional characteristics such as number, such as user behavior characteristics can be user enliven number of days, participation activity
The number either quantity made comments, be also possible to user and enliven number of days, invite good friend's number and the activity amount of sharing, etc.
Deng according to the determining available user of user behavior characteristics in the movable participation of application platform participation.
In the step s 120, the user behavior characteristics are inputted into user's participation model, to obtain user's participation.
In an exemplary embodiment of the disclosure, it can establish user's participation model, for according to user behavior
Feature calculation user's participation.It, can be special according to the user behavior of multiple dimensions when user behavior characteristics include multiple dimensions
Sign one user's participation model of building, user's participation model can be an easy computation model, embody are as follows:
M=α X+ β Y+ γ Z (1)
Wherein M is user's participation, and X, Y, Z are user behavior characteristics, and α, β, γ are respectively the weight of X, Y, Z, and 0 < α <
1,0 < β < 1,0 < γ < 1.
It is worth noting that the number of parameters in formula (1) only schematically illustrates, which includes
Parameter is not limited to X, Y, Z tri-, can also be that other arbitrary quantity, the disclosure are not especially limited this.Furthermore it is also possible to
The weight of each parameter is determined from the degree of correlation of different spreading objectives according to the user characteristics of multiple dimensions.
It in an exemplary embodiment of the disclosure, can be for difference according to the variation of application platform spreading objective
User behavior characteristics different weights is set, such as X is that user enlivens number of days, Y is comment number, Z is to invite good friend's number,
If platform target is can to set the weight of X to maximum to improve the activity of the user, the weight time of number Y is commented on
It, invites the weight of good friend's number Z minimum, i.e. 0 < γ < β < α < 1.If there are three users A, B and C, the work in party A-subscriber's this month
The number of days that jumps is 10 days, and comment number is 5 times, invites 3 people of good friend's number；The of that month number of days that enlivens of party B-subscriber is 5 days, comments on number
It is 10 times, invites 1 people of good friend's number；The of that month number of days that enlivens of C user is 5 days, and comment number is 5 times, invites good friend's number 1
People, and α=0.5, β=0.3, γ=0.2 can then calculate the participation of tri- users of A, B, C according to formula (1), point
Not are as follows: 7.1,5.7,4.2, then the winning probability highest of party A-subscriber, party B-subscriber take second place, the winning probability of C user is minimum.
In an exemplary embodiment of the disclosure, identical weight can also be arranged to each user behavior characteristics, is such as all provided with
It is set to 1.If user behavior characteristics are that user enlivens number of days, the number of comment and invitation good friend's number, platform target is to improve
User activity, then can after user continuously logs in 10 days, it is every log in one day, one good friend of every invitations or daily deliver comment
By user's participation increases by 1 point, and the participation gross score by obtaining of that month user is the participation that can determine user.
In step s 130, the winning probability of user is obtained according to user's participation.
In an exemplary embodiment of the disclosure, to improve user activity as platform target, then user activity
Higher, then user's participation is higher, and then the winning probability of user is also bigger.It, can be by user after obtaining user's participation
Participation is normalized, and to obtain a probability value, which is winning probability.
To obtain user's participation, then the disclosure is by inputting user's participation model for different user behavior characteristics
The winning probability that user is obtained further according to user's participation, on the one hand improves the activity of the user and platform liveness, another
Aspect can prevent the capital loss of platform to a certain extent.
In an exemplary embodiment of the disclosure, user can also be divided into three classes according to the active degree of user: old to use
Family, any active ues and new user, for example the use that number of days is higher than the first preset number of days and purchase volume is greater than the first preset value will be enlivened
Family is defined as old user；Frequency height will be logged in, enliven number of days between the first preset number of days and the second preset number of days, purchase volume
User between the first preset value and the second preset value is defined as any active ues, wherein the second preset value is less than the first preset value,
Second preset number of days is less than the first preset number of days；It will log in that frequency is low, enlivens number of days is less than less than the second preset number of days, purchase volume
The user of second preset value is defined as new user.Different types of user can be set different weights, such as platform target
It is to improve user's conversion ratio, then the weight of any active ues and the user behavior characteristics of new user can be improved.It certainly can be with
User is divided into different classifications according to other standards, user is such as divided into any active ues and silent user, works as platform
Target is that silent user then can be improved and enliven primary score when calling silent user back, as an implementation, can be incited somebody to action
Silent user, which enlivens primary score and is set above any active ues, enlivens primary score, effectively to excite silent user.
In an exemplary embodiment of the disclosure, what application platform can automatically record user enlivens behavior, is obtaining
After taking the behavioural characteristic at family, user behavior characteristics can be input to user's participation model to obtain user's participation, into
And determine the winning probability of user.Further, the type, value and value of prize can also be determined according to the participation of user
Deng.Such as user buys often on platform, total amount is also high, then the probability for obtaining special award or the first prize is bigger,
Corresponding prize value is also higher.
In an exemplary embodiment of the disclosure, in order to motivate user, increase the activity of the user can be in terminal device
The winning probability of 202 display screen display user analyzes the winning probability obtained by which factor, so, uses
Family can perceive personal winning probability size at any time, and from the factor for influencing winning probability, improve it in the work of platform
Jerk, and then improve winning probability.
In an exemplary embodiment of the disclosure, cheating in order to prevent can verify the legitimacy of user.
The user access logs obtained from data warehouse can also include user's click information and user's registration information, which clicks letter
Breath may include the click frequency of user, user's registration information may include the device number of user's registration equipment, registration certificate piece number,
Cell-phone number, the IP address for registering equipment etc. are registered, use may determine that by analysis user's click information and user's registration information
The legitimacy at family is removed the information of the user by platform, guarantees each user, each mobile phone if user is illegal user
Number or each certificate number only one account.
The method of the adjustment winning probability of the disclosure determines that winning probability no longer at random, no longer by fortune, Yong Huke
To possess good experience, and this contribution the big, rewards bigger by the probability for enlivening behavior perception and getting the winning number in a bond of self
Mechanism will motivate user, improve user activity and platform liveness；In addition it is active can to put into maintenance for the resource of platform
With user, it is therefore prevented that the waste of fund.
The disclosure additionally provides a kind of device for adjusting winning probability.Fig. 3 shows the knot of the device of adjustment winning probability
Structure schematic diagram, as shown in figure 3, the device of the adjustment winning probability may include log acquisition module 310, participation computing module
320 and probability evaluation entity 330.Wherein:
Log acquisition module 310, for obtaining User action log, the User action log includes user behavior spy
Sign；
Participation computing module 320, for the user behavior characteristics to be inputted user's participation model, to obtain use
Family participation；
Probability evaluation entity 330, for obtaining the winning probability of user according to user's participation.
The detail of each module is in the side of corresponding adjustment winning probability in the device of above-mentioned adjustment winning probability
It is described in detail in method, therefore details are not described herein again.
It should be noted that although being referred to several modules or list for acting the equipment executed in the above detailed description
Member, but this division is not enforceable.In fact, according to embodiment of the present disclosure, it is above-described two or more
Module or the feature and function of unit can embody in a module or unit.Conversely, an above-described mould
The feature and function of block or unit can be to be embodied by multiple modules or unit with further division.
In addition, although describing each step of method in the disclosure in the accompanying drawings with particular order, this does not really want
These steps must be executed in this particular order by asking or implying, or having to carry out step shown in whole could realize
Desired result.Additional or alternative, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/
Or a step is decomposed into execution of multiple steps etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, according to the disclosure
The technical solution of embodiment can be embodied in the form of software products, which can store non-volatile at one
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are so that a calculating
Equipment (can be personal computer, server, mobile terminal or network equipment etc.) is executed according to disclosure embodiment
Method.
In an exemplary embodiment of the disclosure, a kind of electronic equipment that can be realized the above method is additionally provided.
Person of ordinary skill in the field it is understood that various aspects of the disclosure can be implemented as system, method or
Program product.Therefore, various aspects of the disclosure can be with specific implementation is as follows, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here
Referred to as circuit, " module " or " system ".
The electronic equipment 400 of this embodiment according to the disclosure is described referring to Fig. 4.The electronics that Fig. 4 is shown
Equipment 400 is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in figure 4, electronic equipment 400 is showed in the form of universal computing device.The component of electronic equipment 400 can wrap
It includes but is not limited to: at least one above-mentioned processing unit 410, at least one above-mentioned storage unit 420, the different system components of connection
The bus 430 of (including storage unit 420 and processing unit 410).
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 410
Row, so that various according to the disclosure described in the execution of the processing unit 410 above-mentioned " illustrative methods " part of this specification
The step of illustrative embodiments.For example, the processing unit 410 can execute step S110 as shown in fig. 1: obtaining and use
Family user behaviors log, the User action log include user behavior characteristics；Step S120: the user behavior characteristics are inputted one
User's participation model, to obtain user's participation；Step S130: the prize-winning for obtaining user according to user's participation is general
Rate.
Storage unit 420 may include the readable medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 4201 and/or cache memory unit 4202, it can further include read-only memory unit (ROM) 4203.
Storage unit 420 can also include program/utility with one group of (at least one) program module 4205
4204, such program module 4205 includes but is not limited to: operating system, one or more application program, other program moulds
It may include the realization of network environment in block and program data, each of these examples or certain combination.
Bus 430 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 400 can also be with one or more external equipments 700 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 400 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 400 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 450.Also, electronic equipment 400 can be with
By network adapter 460 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.As shown, network adapter 460 is communicated by bus 430 with other modules of electronic equipment 400.
It should be understood that although not shown in the drawings, other hardware and/or software module can not used in conjunction with electronic equipment 400, including but not
Be limited to: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and
Data backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, according to the disclosure
The technical solution of embodiment can be embodied in the form of software products, which can store non-volatile at one
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are so that a calculating
Equipment (can be personal computer, server, terminal installation or network equipment etc.) is executed according to disclosure embodiment
Method.
In an exemplary embodiment of the disclosure, a kind of computer readable storage medium is additionally provided, energy is stored thereon with
Enough realize the program product of this specification above method.In some possible embodiments, various aspects of the disclosure may be used also
In the form of being embodied as a kind of program product comprising program code, when described program product is run on the terminal device, institute
Program code is stated for executing the terminal device described in above-mentioned " illustrative methods " part of this specification according to this public affairs
The step of opening various illustrative embodiments.
Refering to what is shown in Fig. 5, describing the program product for realizing the above method according to embodiment of the present disclosure
500, can using portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as it is run on PC.However, the program product of the disclosure is without being limited thereto, in this document, readable storage medium storing program for executing can be with
To be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
It is in connection.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive
List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal,
Optical signal or above-mentioned any appropriate combination.Readable signal medium can also be any readable Jie other than readable storage medium storing program for executing
Matter, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or and its
The program of combined use.
The program code for including on readable medium can transmit with any suitable medium, including but not limited to wirelessly, have
Line, optical cable, RF etc. or above-mentioned any appropriate combination.
Can with any combination of one or more programming languages come write for execute the disclosure operation program
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating
Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far
Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
In addition, above-mentioned attached drawing is only the schematic theory of the processing according to included by the method for disclosure exemplary embodiment
It is bright, rather than limit purpose.It can be readily appreciated that the time that above-mentioned processing shown in the drawings did not indicated or limited these processing is suitable
Sequence.In addition, be also easy to understand, these processing, which can be, for example either synchronously or asynchronously to be executed in multiple modules.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure
His embodiment.The disclosure is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Adaptive change follow the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure or
Conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by claim
It points out.
Claims (10)
1. a kind of method for adjusting winning probability characterized by comprising
User access logs are obtained, the user access logs include user behavior characteristics；
The user behavior characteristics are inputted into user's participation model, to obtain user's participation；
The winning probability of user is obtained according to user's participation.
2. the method for adjustment winning probability according to claim 1, which is characterized in that the user behavior characteristics include using
Number of days is enlivened at family, activity participates in number, invites one or more of good friend's amount, activity sharing amount, the amount of making comments.
3. the method for adjustment winning probability according to claim 2, which is characterized in that input the user behavior characteristics
One user's participation model, to obtain user's participation, comprising:
When the user behavior characteristics include multiple dimensions, pushed away according to the user behavior characteristics of multiple dimensions from different
The degree of correlation of wide target is arranged the user behavior characteristics for each dimension for being input to user's participation model different
Weight.
4. the method for adjustment winning probability according to claim 3, which is characterized in that obtained according to user's participation
The winning probability of user, comprising:
User's participation is normalized to obtain the winning probability of user.
5. the method for adjustment winning probability according to claim 4, which is characterized in that the method also includes:
User is divided into different class of subscribers according to the active degree of user；
Different weights is arranged to user's participation model according to the different class of subscribers, to obtain and the user
Corresponding user's participation；
The winning probability corresponding from the different class of subscribers is obtained according to user's participation.
6. the method for adjustment winning probability according to claim 5, which is characterized in that the method also includes:
After obtaining the winning probability, according to user's participation determine user prize-winning product type, value and quantity.
7. the method for adjustment winning probability according to claim 1-6, which is characterized in that the user behavior is special
Sign includes user's click information and user's registration information, the method also includes:
The legitimacy of user is judged according to user's click information and the user's registration information；
If the user is illegal, the information of the user is cleared up.
8. a kind of device for adjusting winning probability characterized by comprising
Log acquisition module, for obtaining user access logs, the user access logs include user behavior characteristics；
Participation computing module, for the user behavior characteristics to be inputted user's participation model, to obtain user's participation
Degree；
Probability evaluation entity, for obtaining the winning probability of user according to user's participation.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program quilt
The method of the described in any item adjustment winning probabilities of claim 1-7 is realized when processor executes.
10. a kind of electronic equipment characterized by comprising
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor is configured to require 1-7 described in any item via executing the executable instruction and carry out perform claim
The method for adjusting winning probability.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810961711.3A CN109345281A (en) | 2018-08-22 | 2018-08-22 | Adjust method and device, the computer storage medium, electronic equipment of winning probability |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN111681045A (en) * | 2020-06-01 | 2020-09-18 | 深圳乐信软件技术有限公司 | Lottery drawing management method, device, server and storage medium |
| CN113159814A (en) * | 2021-01-15 | 2021-07-23 | 北京达佳互联信息技术有限公司 | Resource distribution method and device, electronic equipment and storage medium |
| CN114267113A (en) * | 2021-12-24 | 2022-04-01 | 中国建设银行股份有限公司 | Lottery drawing method and device |
| CN114712851A (en) * | 2022-03-25 | 2022-07-08 | 深圳鼎鸿保龄球有限公司 | Game design method, bowling score game system and readable storage medium |
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| US20080319847A1 (en) * | 2007-06-25 | 2008-12-25 | David Shepard | Platform for Loyalty Services |
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| US20080319847A1 (en) * | 2007-06-25 | 2008-12-25 | David Shepard | Platform for Loyalty Services |
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| CN111681045A (en) * | 2020-06-01 | 2020-09-18 | 深圳乐信软件技术有限公司 | Lottery drawing management method, device, server and storage medium |
| CN113159814A (en) * | 2021-01-15 | 2021-07-23 | 北京达佳互联信息技术有限公司 | Resource distribution method and device, electronic equipment and storage medium |
| CN114267113A (en) * | 2021-12-24 | 2022-04-01 | 中国建设银行股份有限公司 | Lottery drawing method and device |
| CN114712851A (en) * | 2022-03-25 | 2022-07-08 | 深圳鼎鸿保龄球有限公司 | Game design method, bowling score game system and readable storage medium |
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