CN109285036A - Internet of things service marketing method, device and storage medium - Google Patents
Internet of things service marketing method, device and storage medium Download PDFInfo
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- CN109285036A CN109285036A CN201811106762.4A CN201811106762A CN109285036A CN 109285036 A CN109285036 A CN 109285036A CN 201811106762 A CN201811106762 A CN 201811106762A CN 109285036 A CN109285036 A CN 109285036A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
Abstract
The application provides a kind of internet of things service marketing method, device and storage medium, wherein, this method comprises: the account information based on magnanimity SIM card, all SIM cards that the determining at least one industry of classification includes are carried out to the magnanimity SIM card according to industry belonging to each SIM card, the account information for all SIM cards for including according to all industries determines the target expanded enterprise in the extension industry of the target in Internet of Things and target extension industry, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and the target expanded enterprise are obtained in Internet of Things to the Operator Specific Service demand of each manufacturer terminal to be extended, for the corresponding Operator Specific Service demand of each manufacturer terminal to be extended, formulate marketing program, and the marketing program is pushed to target expanded enterprise.The requirement of Internet of Things enterprise, marketing efficiency are low in the technical solution industry.
Description
Technical field
This application involves internet of things field more particularly to a kind of internet of things service marketing method, device and storage to be situated between
Matter.
Background technique
Internet of Things has been subjected to the great attention of state and society as global strategy new industry.Technology of Internet of things is logical
The advantage for playing the generation information communication technology is crossed, depth integration is serviced with conventional industries, promotes the revolutionary character of conventional industries
Transition.During internet of things service development, how to carry out effective precision marketing is the key that in Operator Specific Service extension
Property problem.
In the prior art, when doing specific marketing program for some industry, mobile client marketing mode is generallyd use.Tool
Body, which is mainly directed towards mobile terminal (smart phone or tablet computer) user, is moved by analysis
The Operator Specific Service of terminal user's purchase, and personalized instant messages accurately, targetedly are transmitted to mobile terminal user,
Reach the target of the marketing by the messaging interaction with mobile terminal user.
But above-mentioned mobile client marketing mode may be unable to satisfy the requirement of Internet of Things enterprise in certain industry, marketing effect
Rate is low.
Summary of the invention
The application provides a kind of internet of things service marketing method, device and storage medium, to solve existing mobile client battalion
Pin mode is as being unable to satisfy the low problem of marketing efficiency existing for the requirement of Internet of Things enterprise in industry.
A kind of internet of things service marketing method that the application first aspect provides, comprising:
Based on the account information of mass users identification SIM card, according to industry belonging to each SIM card to the magnanimity
SIM card is classified, and determines all SIM cards that at least one industry includes；
According to the account information for all SIM cards that all industries include, the target extension row in Internet of Things is determined
Target expanded enterprise in industry and target extension industry；
In the Internet of Things, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and institute are obtained
Target expanded enterprise is stated to the Operator Specific Service demand of each manufacturer terminal to be extended；
For the corresponding Operator Specific Service demand of each manufacturer terminal to be extended, marketing program is formulated, and will be described
Marketing program is pushed to the target expanded enterprise.
Optionally, in a kind of possible implementation of first aspect, mass users identification SIM card is based on described
Account information, classify according to industry belonging to each SIM card to the magnanimity SIM card, determine at least one industry packet
Before all SIM cards included, the method also includes:
The information of the magnanimity SIM card is obtained from the operation system of operator, the information includes: essential information and account
Family information, the account information include: account identification, the affiliated industry of account, end message, and same account information corresponds to multiple
SIM card.
Optionally, in the alternatively possible implementation of first aspect, the institute for including according to all industries
There is the account information of SIM card, determines the target extension in the target extension industry and target extension industry in Internet of Things
Enterprise, comprising:
According to the account information of the magnanimity SIM card, the corresponding all industries of the magnanimity SIM card are determined；
In Internet of Things, the end message for all SIM cards that every kind of industry includes is obtained, the end message includes: eventually
Hold model, terminal name and manufacturer terminal；
The corresponding terminal of the end message is determined according to the end message of all SIM cards for every kind of industry
Sales information of the product in the industry；
According to the sales information, determine that target extends industry, the target extension from least one industry
Industry is the industry that sales volume is lower than default sales volume at least one industry；
The end message that all SIM cards that industry includes are extended according to the target determines in the target extension industry
Target expanded enterprise.
Optionally, described in Internet of Things in the above-mentioned possible implementation of first aspect, obtaining every kind of industry includes
All SIM cards end message, comprising:
Based on spiders method, the end message for all SIM cards that each industry includes in Internet of Things is obtained.
Optionally, described in the Internet of Things in another possible implementation of first aspect, obtain the mesh
At least one corresponding manufacturer terminal to be extended of expanded enterprise and the target expanded enterprise are marked to each terminal factory to be extended
The Operator Specific Service demand of quotient, comprising:
In the Internet of Things, the Operator Specific Service letter of the corresponding all manufacturer terminals of the target expanded enterprise is obtained
Breath；
According to the Operator Specific Service information of each manufacturer terminal, the SIM card quantity that each manufacturer terminal uses is determined；
According to the SIM card quantity that all manufacturer terminals use, determine that the target expanded enterprise is corresponding at least
One manufacturer terminal to be extended；
According to the Operator Specific Service information of each manufacturer terminal to be extended, determine the target expanded enterprise to each
The Operator Specific Service demand of the manufacturer terminal to be extended.
The application second aspect provides a kind of internet of things service marketing apparatus, comprising: obtains module, processing module and marketing
Module；
The acquisition module, for the account information based on mass users identification SIM card, according to each SIM card institute
The industry of category classifies to the magnanimity SIM card, determines all SIM cards that at least one industry includes；
The processing module, the account information of all SIM cards for including according to all industries, determines Internet of Things
The target expanded enterprise in target extension industry and target extension industry in net；
The acquisition module, is also used in the Internet of Things, obtain the target expanded enterprise it is corresponding at least one
The Operator Specific Service demand of manufacturer terminal to be extended and the target expanded enterprise to each manufacturer terminal to be extended；
The marketing module, for formulating for each corresponding Operator Specific Service demand of manufacturer terminal to be extended
Marketing program, and the marketing program is pushed to the target expanded enterprise.
Optionally, in a kind of possible implementation of second aspect, the acquisition module is also used to use based on magnanimity
The account information of family identification SIM card classifies to the magnanimity SIM card according to industry belonging to each SIM card, determines
Before all SIM cards that at least one industry includes, the information of the magnanimity SIM card is obtained from the operation system of operator,
The information includes: essential information and account information, and the account information includes: account identification, the affiliated industry of account, terminal letter
Breath, same account information correspond to multiple SIM card.
Optionally, in the alternatively possible implementation of second aspect, the processing module, for according to described all
The account information for all SIM cards that industry includes determines target extension industry and target extension industry in Internet of Things
In target expanded enterprise, specifically:
The processing module determines the magnanimity SIM card pair specifically for the account information according to the magnanimity SIM card
All industries answered obtain the end message for all SIM cards that every kind of industry includes, for every kind of industry, root in Internet of Things
According to the end message of all SIM cards, sale of the corresponding end product of the end message in the industry is determined
Information is determined that target extends industry from least one industry, is extended according to the target according to the sales information
The end message for all SIM cards that industry includes determines the target expanded enterprise in the target extension industry, the terminal letter
Breath includes: terminal models, terminal name and manufacturer terminal, and the target extension industry is to sell number at least one industry
Industry of the amount lower than default sales volume.
Optionally, in the above-mentioned possible implementation of second aspect, the processing module, for obtaining in Internet of Things
The end message for all SIM cards for taking every kind of industry to include, specifically:
The processing module is specifically used for being based on spiders method, and what each industry included in acquisition Internet of Things owns
The end message of SIM card.
Optionally, in another possible implementation of second aspect, the acquisition module is also used in the Internet of Things
In net, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and the target expanded enterprise are obtained to every
The Operator Specific Service demand of a manufacturer terminal to be extended, specifically:
The acquisition module, is specifically also used in the Internet of Things, and it is corresponding all to obtain the target expanded enterprise
The Operator Specific Service information of manufacturer terminal determines that each manufacturer terminal makes according to the Operator Specific Service information of each manufacturer terminal
SIM card quantity determines that the target expanded enterprise is corresponding according to the SIM card quantity that all manufacturer terminals use
At least one manufacturer terminal to be extended, according to the Operator Specific Service information of each manufacturer terminal to be extended, determine described in
Operator Specific Service demand of the target expanded enterprise to each manufacturer terminal to be extended.
The application third aspect provides a kind of internet of things service marketing apparatus, including processor, memory and is stored in institute
State the computer program that can be run on memory and on a processor, the processor realizes such as above-mentioned the when executing described program
Method described in one side and the various possible implementations of first aspect.
The application fourth aspect provides a kind of storage medium, and instruction is stored in the storage medium, when it is in computer
When upper operation, so that computer executes the method as described in first aspect and the various possible implementations of first aspect.
The application internet of things service marketing method, device and storage medium, based on the account information of magnanimity SIM card, according to
Industry belonging to each SIM card classifies to the magnanimity SIM card, determines all SIM cards that at least one industry includes, according to
The account information for all SIM cards that all industries include determines that the extension industry of the target in Internet of Things and the target extend industry
In target expanded enterprise obtain at least one corresponding manufacturer terminal to be extended of the target expanded enterprise in the Internet of Things
And the target expanded enterprise is finally directed to each terminal to be extended to the Operator Specific Service demand of each manufacturer terminal to be extended
The corresponding Operator Specific Service demand of manufacturer formulates marketing program, and the marketing program is pushed to target expanded enterprise.The technology
Scheme is targetedly made in target extension industry according to the data resource in the information of magnanimity SIM card and Internet of Things
The marketing program of manufacturer terminal to be extended can satisfy the requirement of Internet of Things enterprise in certain industry, improve marketing efficiency.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of internet of things service marketing system provided by the embodiments of the present application；
Fig. 2 is the flow diagram of internet of things service marketing method embodiment one provided by the embodiments of the present application；
Fig. 3 is the flow diagram of internet of things service marketing method embodiment two provided by the embodiments of the present application；
Fig. 4 is the flow diagram of internet of things service marketing method embodiment three provided by the embodiments of the present application；
Fig. 5 is the structural schematic diagram of internet of things service marketing apparatus embodiment one provided by the embodiments of the present application；
Fig. 6 is the structural schematic diagram of internet of things service marketing apparatus embodiment two provided by the embodiments of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
In attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is
Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall in the protection scope of this application.
Internet of things service marketing method provided by the embodiments of the present application is suitable for internet of things service marketing system.Fig. 1 is this
Apply for the structural schematic diagram for the internet of things service marketing system that embodiment provides.As shown in Figure 1, the internet of things service marketing system
It may include: the processing platform 11 being located in Internet of Things 10, operation system 12.
In the present embodiment, which can be the operation system of a certain operator, and record has sea in the system
The information of user identity identification (subscriber identification module, SIM) card is measured, which includes: SIM card
Essential information and account information, wherein the essential information may include: international mobile subscriber identity
(international mobile subscriber identification number, IMSI), state of activation (whether),
Activationary time, use state (stop, be switched on), location information (such as: Location Area Code (location area code, LAC) and small
Area identifies (cell identity, CI) etc., and account information may include account name, account identification, the affiliated industry of account, SIM
Block binding terminal models, international mobile equipment identification number (International Mobile Equipment Identity,
IMEI) etc., which is Terminal Equipment Identifier.
Optionally, which can execute corresponding software code by the processor on terminal device, and combine
Other hardware entities are realized, can also be realized by server, the embodiment of the present application is simultaneously not limited thereof.
Optionally, in embodiments herein, which can obtain sea first from the operation system 12
The information for measuring SIM card, analyzes the information of each SIM card, divides above-mentioned magnanimity SIM card according to the corresponding industry of each SIM card
All SIM cards for including at a variety of industries, are then inquired in entire Internet of Things, determine all SIM that every kind of industry includes
The account information of card, and then determine the target extension enterprise in the extension industry of the target in Internet of Things and target extension industry
Industry, then obtain at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and each fortune of manufacturer terminal to be extended
Quotient's business demand is sought, finally for each corresponding Operator Specific Service demand of manufacturer terminal to be extended, formulates marketing program,
And the marketing program is pushed to target expanded enterprise.
The embodiment of the present application may be unable to satisfy Internet of Things enterprise in certain industry for existing mobile client marketing mode
The low problem of marketing efficiency caused by it is required that proposes a kind of internet of things service marketing method, device and storage medium, passes through fortune
The data resource and internet data resources in quotient's operation system are sought, design is directed to the marketing program of manufacturer terminal in Internet of Things,
The marketing program is more in line with user's real demand in Internet of Things enterprise, improves marketing efficiency.
In the following, being described in detail by technical solution of the specific embodiment to the application.It should be noted that below this
Several specific embodiments can be combined with each other, may in certain embodiments no longer for the same or similar concept or process
It repeats.
Fig. 2 is the flow diagram of internet of things service marketing method embodiment one provided by the embodiments of the present application.This method
The executing subject of embodiment can be the processing platform in internet of things service marketing system shown in above-mentioned Fig. 1.As shown in Fig. 2, this
Apply for the internet of things service marketing method that embodiment provides, may include steps of:
Step 21: the account information based on mass users identification SIM card, according to industry pair belonging to each SIM card
The magnanimity SIM card is classified, and determines all SIM cards that at least one industry includes.
Optionally, user identity identification (subscriber identification module, SIM) is blocked, also referred to as intelligence
It can card.Due to storing information, the key of encryption and the telephone directory of user of digital mobile phone client on the chip of SIM card
Etc. contents, for global system for mobile communications (global system for mobile communication, GSM) network visitor
Family identity is identified, and voice messaging when conversing client encrypts, therefore GSM digital mobile telephone must be loaded onto
SIM card could use.That is, SIM card is attached to carry out the bridge of information exchange between the user in the GSM network.
In embodiments herein, which uses mainly for Internet of Things network users, the Internet of Things
The difference at family and mobile subscriber is: Internet of Things network users can have tens of thousands of SIM cards under one business account as business account,
These SIM cards share an account, and mobile subscriber is usually one account of a SIM card.
Optionally, in the present embodiment, when needing to formulate different marketing program according to different industries feature, first may be used
It is analyzed with the account information to magnanimity SIM card, according to industry belonging to each SIM card for including in account information to the sea
Amount SIM card is classified, and obtains all SIM cards that at least one industry includes.
Optionally, in the present embodiment, before the step 21, this method can also include the following steps:
The information of the magnanimity SIM card is obtained from the operation system of operator.
Optionally, which includes: essential information and account information, and account information includes: account identification, belonging to account
Industry, end message, and same account information corresponds to multiple SIM card.Optionally, account mark can be Internet of Things enterprise
Mark, for indicating the Internet of Things enterprise using the SIM card.
Optionally, big data is that a series of processing means of processing are stored, calculated, counted, analyzed to mass data,
And big data technology can come out the information hidden in large-scale data and knowledge excavation, it thus, in the present embodiment, can be with
The information of magnanimity SIM card is obtained from the operation system of operator using big data technology.
Optionally, since the essential information of SIM card is used to characterize the attribute information of the SIM, the essential information of each SIM card
Be different, and the account information of SIM refer to the corresponding account number of the SIM card, account identification, the account affiliated industry and
Corresponding end message of SIM card etc..Thus, same account information can correspond to multiple SIM card.
Optionally, it can recorde No. IEMI of the terminal models, terminal device of installing SIM card in the operation system of operator
And affiliated industry etc., for example, data format can be expressed as format:
IEMI:9890XXXXXXXX；Industry: medical treatment；Model: XRBSXXX.
Step 22: according to the account information for all SIM cards that all industries include, determining the target extension in Internet of Things
Target expanded enterprise in industry and target extension industry.
Optionally, in the present embodiment, all SIM cards for including for all industries of above-mentioned determination, respectively to every kind
The account information for all SIM cards that industry includes is analyzed, and determines the end for the SIM card that every kind of industry in Internet of Things includes
Sales information of the client information end product corresponding with the end message in the sector, and then determined further according to the sales information
The corresponding target of the internet of things service marketing method extend industry, finally further according to the target expanded enterprise include it is all
The end message of SIM card determines the target expanded enterprise in target extension industry.
Specific implementation about the step can be found in the record in following 3 illustrated embodiments, and details are not described herein again.
Step 23: in Internet of Things, obtain at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and
Operator Specific Service demand of the target expanded enterprise to each manufacturer terminal to be extended.
Optionally, in the present embodiment, it according to the corresponding end message of every kind of industry determined in Internet of Things, determines
The target extends the Operator Specific Service information of the corresponding all manufacturer terminals of the target expanded enterprise in industry, and then determines every
The SIM card quantity that a manufacturer terminal uses, the SIM card quantity for the operator that actually each manufacturer terminal uses, in turn
The SIM card quantity of the operator used according to each manufacturer terminal is determined to extend at least in the target expanded enterprise
The Operator Specific Service demand of one manufacturer terminal to be extended and the target expanded enterprise to each manufacturer terminal to be extended.
Specific implementation about the step can be found in the record in following 4 illustrated embodiments, and details are not described herein again.
Step 24: for the corresponding above-mentioned Operator Specific Service demand of each manufacturer terminal to be extended, marketing program is formulated, and
The marketing program is pushed to above-mentioned target expanded enterprise.
Optionally, in the present embodiment, according to the target expanded enterprise of above-mentioned determination to each manufacturer terminal to be extended
Operator Specific Service demand, and each terminal device model of manufacturer terminal to be extended production formulates marketing program respectively, should
Marketing program is formulated for each manufacturer terminal, may include common communication service and special value-added service.
Optionally, visitor can be passed through to the corresponding marketing program of each manufacturer terminal to be extended for target expanded enterprise
The mode for visiting Internet of Things enterprise is handled at family, according to internet of things equipment situation used in the Internet of Things enterprise, by the marketing side
Case is pushed to the target expanded enterprise, to realize the recommendation of the marketing program.
Internet of things service marketing method provided by the embodiments of the present application, based on the account information of magnanimity SIM card, according to each
Industry belonging to SIM card classifies to the magnanimity SIM card, determines all SIM cards that at least one industry includes, according to all
The account information for all SIM cards that industry includes is determined in the extension industry of the target in Internet of Things and target extension industry
Target expanded enterprise, in the Internet of Things, obtain at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and
The target expanded enterprise is finally directed to each manufacturer terminal to be extended to the Operator Specific Service demand of each manufacturer terminal to be extended
Corresponding Operator Specific Service demand formulates marketing program, and the marketing program is pushed to target expanded enterprise.The technical side
Case, according to the data resource in the information of magnanimity SIM card and Internet of Things, targetedly make target extension industry in
The marketing program for extending manufacturer terminal, can satisfy the requirement of Internet of Things enterprise in certain industry, improves marketing efficiency.
Optionally, on the basis of the above embodiments, Fig. 3 is internet of things service marketing method provided by the embodiments of the present application
The flow diagram of embodiment two.As shown in figure 3, in the present embodiment, above-mentioned steps 22 (own according to what all industries included
The account information of SIM card determines the target expanded enterprise in the target extension industry and target extension industry in Internet of Things)
It can be achieved by the steps of:
Step 31: according to the account information of magnanimity SIM card, determining the corresponding all industries of the magnanimity SIM card.
Optionally, in the present embodiment, since the account information of SIM card includes the affiliated industry of account, thus, it analyzes above-mentioned
The identical SIM card of the affiliated industry of account is divided into one kind by the account information of magnanimity SIM card, accordingly it is determined that above-mentioned magnanimity SIM out
Block corresponding all industries.
Step 32: in Internet of Things, obtaining the end message for all SIM cards that every kind of industry includes.
Wherein, which includes: terminal models, terminal name and manufacturer terminal.
Optionally, in the present embodiment, after determining the corresponding all industries of magnanimity SIM card, in Internet of Things into
Row search, determines the end message for all SIM cards that above-mentioned every kind of industry includes, i.e. all SIM cards that every kind of industry includes
Terminal models, terminal name and manufacturer terminal of counterpart terminal product.
Optionally, which specifically may be used
To be accomplished in that
Based on spiders method, the end message for all SIM cards that each industry includes in Internet of Things is obtained.
Specifically, industry keyword is inputted in the search box of processing platform, for example, XX industry, the search of processing platform
Engine, by spiders method, obtains terminal models, the terminal of all SIM cards that the sector includes according to the sector keyword
The end messages such as title and manufacturer terminal.
Optionally, the embodiment of the present application does not limit the content that end message specifically includes, can be according to the actual situation
It is determined, details are not described herein again.
Optionally, since the spiders (be otherwise known as webpage spider, network robot or webpage follower) is one
Kind automatically grabs the program or script of web message, webpage can be automatically extracted by being one according to certain rule
Program, it is search engine support grid page above and below WWW, and each industry is obtained from Internet of Things according to industry keyword includes
The end messages of all SIM cards lay a good foundation, be the important component of search engine in processing platform.
Step 33: the end message corresponding end being determined according to the end message of all SIM cards for every kind of industry
Hold sales information of the product in the sector.
It optionally, in the present embodiment, can basis for one of the corresponding all industries of magnanimity SIM card industry
The end message for all SIM cards that the sector includes, i.e., terminal models, terminal name and the manufacturer terminal of all SIM cards determine
The sales information of each terminal models of each manufacturer terminal or the corresponding end product of terminal name in industry out.It is optional
, which may include sales volume namely the business circumstance of the manufacturer terminal.
Step 34: according to the sales information, determining that target extends industry from above-mentioned at least one industry.
Wherein, target extension industry is the row that sales volume is lower than default sales volume in above-mentioned at least one industry
Industry.
Optionally, the sales information of the corresponding end product of end message for all SIM cards for including according to each industry,
It can analyze out the business circumstance of the sector, for example, the sales volume in sales information is bigger, show that the sector development is more fast
Speed shows that the sector development is slower conversely, the sales volume in sales information is smaller.Thus, in order to be owed to business circumstance
Good industry is given priority to, can according in industry sales volume and default sales volume relationship, from it is above-mentioned at least
Determine that target extends industry in a kind of industry, with the sector given priority to.
Step 35: extending the end message for all SIM cards that industry includes according to the target, determine that the target extends industry
In target expanded enterprise.
Optionally, in the present embodiment, after determining that target extends industry from all industries, referring to above-mentioned steps
The end message of all SIM cards for including in every kind of industry determined in 32, it is known that all SIM that target extension industry includes
The end message of card determines the information for the end product that all Internet of Things enterprises in target extension industry use.
Internet of things service marketing method provided by the embodiments of the present application, according to the determination of the account information of magnanimity SIM card
The corresponding all industries of magnanimity SIM card, and in Internet of Things, obtain the end message for all SIM cards that every kind of industry includes, needle
To every kind of industry, according to the end message of all SIM cards, determine the corresponding end product of the end message in the sector
Sales information, and then determine that target extends industry from least one industry, finally extending industry according to the target includes
The end message of all SIM cards determines the target expanded enterprise in target extension industry.The technical solution can be targeted
Determination target extend industry, for realize internet of things service marketing program successful referral provide realization may.
Optionally, on the basis of the above embodiments, Fig. 4 is internet of things service marketing method provided by the embodiments of the present application
The flow diagram of embodiment three.As shown in figure 4, in the present embodiment, above-mentioned steps 23 (in Internet of Things, obtain the target
At least one corresponding manufacturer terminal to be extended of expanded enterprise and the target expanded enterprise are to each manufacturer terminal to be extended
Operator Specific Service demand) it can be achieved by the steps of:
Step 41: in above-mentioned Internet of Things, obtaining the operation business of the corresponding all manufacturer terminals of the target expanded enterprise
Business information.
Optionally, in the present embodiment, after determining target expanded enterprise in target extension industry, according to above-mentioned figure
Step 32 in 3 illustrated embodiments, the terminal letter for all SIM cards that target extension industry includes in available Internet of Things
Breath since the end message includes terminal models, terminal name, manufacturer terminal, and then can determine that target expanded enterprise wraps
The end message of all SIM cards included, correspondingly, can determine the corresponding all manufacturer terminals of the target expanded enterprise, into
And determine the Operator Specific Service information of all manufacturer terminal carryings, which may include: that manufacturer terminal makes
The quantity of the SIM card of the operator and the/business of operator that uses.
Step 42: according to the Operator Specific Service information of each manufacturer terminal, determining the SIM card number that each manufacturer terminal uses
Amount.
Optionally, in the present embodiment, since Operator Specific Service information may include the operator that manufacturer terminal uses
SIM card quantity, so, according to the Operator Specific Service information of each manufacturer terminal it is available to each manufacturer terminal use
SIM card quantity.
Step 43: the SIM card quantity used according to all manufacturer terminals determines that the target expanded enterprise is corresponding at least
One manufacturer terminal to be extended.
Optionally, it after the SIM card quantity that all manufacturer terminals for getting the target expanded enterprise use, can incite somebody to action
Use at least one a fairly large number of manufacturer terminal of SIM card as manufacturer terminal to be extended.For example, in the present embodiment, the target
At least one of expanded enterprise manufacturer terminal to be extended can be preceding 10 manufacturer terminal most using SIM card quantity.
Step 44: according to the Operator Specific Service information of each manufacturer terminal to be extended, determining the target expanded enterprise to every
The Operator Specific Service demand of a manufacturer terminal to be extended.
Optionally, according to the Operator Specific Service information of above-mentioned all manufacturer terminals and determine it is above-mentioned at least one wait extending
Manufacturer terminal can determine the Operator Specific Service information of each manufacturer terminal to be extended, and be gone through according to each manufacturer terminal to be extended
The Operator Specific Service (including data traffic, voice dosage, value-added service etc.) and Operator Specific Service actually required that history uses, are obtained
Take target expanded enterprise to the Operator Specific Service demand of each manufacturer terminal to be extended, that is, target expanded enterprise is to data flow
Amount, voice dosage and the actual demand of operator's value-added service.
Optionally, determine that target expanded enterprise can be with to the mode of the Operator Specific Service demand of each manufacturer terminal to be extended
It is customer manager by way of being visited to door, is also possible to other forms, is not limited thereof herein.
Internet of things service marketing method provided by the embodiments of the present application obtains target expanded enterprise pair in the Internet of Things
The Operator Specific Service information for all manufacturer terminals answered determines each end according to the Operator Specific Service information of each manufacturer terminal
The SIM card quantity that end manufacturer uses, the SIM card quantity used according to all manufacturer terminals determine that the target extends industry pair
At least one answered manufacturer terminal to be extended determines the mesh further according to the Operator Specific Service information of each manufacturer terminal to be extended
Expanded enterprise is marked to the Operator Specific Service demand of each manufacturer terminal to be extended.The technical solution can accurately be determined to be directed to mesh
Expanded enterprise is marked to the Operator Specific Service demand of each manufacturer terminal to be extended, meets the real demand of user, improves marketing
The success rate that scheme is recommended.
In conjunction with the various embodiments described above it is found that the technical solution of the embodiment of the present application provides the data in Operator Specific Service system
Source (information of magnanimity SIM card) is combined with internet data resources, is set using big data technology and spiders technology
Meter be directed to Internet of Things network users (manufacturer terminal) marketing program, in the form of factual data plus customer manager are visited and are combined come
The real demand of user is obtained, personal marketing scheme and Rate Plan is targetedly proposed, greatly promotes marketing efficiency.
Following is the application Installation practice, can be used for executing the application embodiment of the method.It is real for the application device
Undisclosed details in example is applied, the application embodiment of the method is please referred to.
Fig. 5 is the structural schematic diagram of internet of things service marketing apparatus embodiment one provided by the embodiments of the present application.The Internet of Things
Network service marketing apparatus can realize that the processing platform can integrate in the server by way of processing platform, can also be with
It is server, which can also integrate in the electronic device, be also possible to electronic equipment.Optionally, in the application reality
It applies in example, which may include: to obtain module 51, processing module 52 and marketing module 53.
Wherein, acquisition module 51, for the account information based on mass users identification SIM card, according to each SIM
Industry belonging to card classifies to the magnanimity SIM card, determines all SIM cards that at least one industry includes；
The processing module 52, the account information of all SIM cards for including according to all industries, determines Internet of Things
The target expanded enterprise in target extension industry and target extension industry in net；
The acquisition module 51, is also used in the Internet of Things, obtain the target expanded enterprise it is corresponding at least one
The Operator Specific Service demand of manufacturer terminal to be extended and the target expanded enterprise to each manufacturer terminal to be extended；
The marketing module 53, for formulating for each corresponding Operator Specific Service demand of manufacturer terminal to be extended
Marketing program, and the marketing program is pushed to the target expanded enterprise.
Optionally, in a kind of possible implementation of the present embodiment, which is also used to use based on magnanimity
The account information of family identification SIM card classifies to the magnanimity SIM card according to industry belonging to each SIM card, determines
Before all SIM cards that at least one industry includes, the information of the magnanimity SIM card is obtained from the operation system of operator.
Wherein, the information includes: essential information and account information, and the account information includes: account identification, account institute
Belong to industry, end message, same account information corresponds to multiple SIM card.
Optionally, in the alternatively possible implementation of the present embodiment, the processing module 52, for according to described all
The account information for all SIM cards that industry includes determines target extension industry and target extension industry in Internet of Things
In target expanded enterprise, specifically:
The processing module 52 determines the magnanimity SIM card pair specifically for the account information according to the magnanimity SIM card
All industries answered obtain the end message for all SIM cards that every kind of industry includes, for every kind of industry, root in Internet of Things
According to the end message of all SIM cards, sale of the corresponding end product of the end message in the industry is determined
Information is determined that target extends industry from least one industry, is extended according to the target according to the sales information
The end message for all SIM cards that industry includes determines the target expanded enterprise in the target extension industry.
Wherein, the end message includes: terminal models, terminal name and manufacturer terminal, and the target extension industry is
Sales volume is lower than the industry of default sales volume at least one industry.
Optionally, in the above-mentioned possible implementation of the present embodiment, the processing module 52, for obtaining in Internet of Things
The end message for all SIM cards for taking every kind of industry to include, specifically:
The processing module 52 is specifically used for being based on spiders method, and what each industry included in acquisition Internet of Things owns
The end message of SIM card.
Optionally, in another possible implementation of the present embodiment, which is also used in the Internet of Things
In net, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and the target expanded enterprise are obtained to every
The Operator Specific Service demand of a manufacturer terminal to be extended, specifically:
The acquisition module 51, is specifically also used in the Internet of Things, and it is corresponding all to obtain the target expanded enterprise
The Operator Specific Service information of manufacturer terminal determines that each manufacturer terminal makes according to the Operator Specific Service information of each manufacturer terminal
SIM card quantity determines that the target expanded enterprise is corresponding according to the SIM card quantity that all manufacturer terminals use
At least one manufacturer terminal to be extended, according to the Operator Specific Service information of each manufacturer terminal to be extended, determine described in
Operator Specific Service demand of the target expanded enterprise to each manufacturer terminal to be extended.
Device provided by the embodiments of the present application can be used for executing method of the Fig. 2 into embodiment illustrated in fig. 4, realize former
Reason is similar with technical effect, and details are not described herein.
It should be noted that it should be understood that the modules of apparatus above division be only a kind of logic function division,
It can completely or partially be integrated on a physical entity in actual implementation, it can also be physically separate.And these modules can be with
All realized by way of processing element calls with software；It can also all realize in the form of hardware；It can also part mould
Block realizes that part of module passes through formal implementation of hardware by way of processing element calls software.For example, determining module can be with
For the processing element individually set up, it also can integrate and realized in some chip of above-mentioned apparatus, in addition it is also possible to program
The form of code is stored in the memory of above-mentioned apparatus, is called by some processing element of above-mentioned apparatus and is executed above true
The function of cover half block.The realization of other modules is similar therewith.Furthermore these modules completely or partially can integrate together, can also
With independent realization.Processing element described here can be a kind of integrated circuit, the processing capacity with signal.In the process of realization
In, each step of the above method or the above modules can by the integrated logic circuit of the hardware in processor elements or
The instruction of software form is completed.
For example, the above module can be arranged to implement one or more integrated circuits of above method, such as:
One or more specific integrated circuits (application specific integrated circuit, ASIC), or, one
Or multi-microprocessor (digital signal processor, DSP), or, one or more field programmable gate array
(field programmable gate array, FPGA) etc..For another example, when some above module dispatches journey by processing element
When the form of sequence code is realized, which can be general processor, such as central processing unit (central
Processing unit, CPU) or it is other can be with the processor of caller code.For another example, these modules can integrate one
It rises, is realized in the form of system on chip (system-on-a-chip, SOC).
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or any combination thereof real
It is existing.When implemented in software, it can entirely or partly realize in the form of a computer program product.The computer program
Product includes one or more computer instructions.When loading on computers and executing the computer program instructions, all or
It partly generates according to process or function described in the embodiment of the present application.The computer can be general purpose computer, dedicated meter
Calculation machine, computer network or other programmable devices.The computer instruction can store in computer readable storage medium
In, or from a computer readable storage medium to the transmission of another computer readable storage medium, for example, the computer
Instruction can pass through wired (such as coaxial cable, optical fiber, number from a web-site, computer, server or data center
User's line (DSL)) or wireless (such as infrared, wireless, microwave etc.) mode to another web-site, computer, server or
Data center is transmitted.The computer readable storage medium can be any usable medium that computer can access or
It is comprising data storage devices such as one or more usable mediums integrated server, data centers.The usable medium can be with
It is magnetic medium, (for example, floppy disk, hard disk, tape), optical medium (for example, DVD) or semiconductor medium (such as solid state hard disk
Solid state disk (SSD)) etc..
Fig. 6 is the structural schematic diagram of internet of things service marketing apparatus embodiment two provided by the embodiments of the present application.Such as Fig. 6 institute
Show, the internet of things service marketing apparatus, may include: processor 61 and memory 62 and be stored on the memory 62 and can
The computer program run on the processor 61, the processor 61 realize such as above-mentioned Fig. 2 to Fig. 4 when executing described program
The method of illustrated embodiment.
Optionally, the embodiment of the present application also provides a kind of storage medium, and instruction is stored in the storage medium, when its
When being run on computer, so that computer executes the method such as above-mentioned Fig. 2 to embodiment illustrated in fig. 4.
Optionally, the embodiment of the present application also provides a kind of chip of operating instruction, and the chip is for executing above-mentioned Fig. 2 extremely
The method of embodiment illustrated in fig. 4.
Term " multiple " herein refers to two or more.The terms "and/or", only a kind of description
The incidence relation of affiliated partner indicates may exist three kinds of relationships, for example, A and/or B, can indicate: individualism A, simultaneously
There are A and B, these three situations of individualism B.In addition, character "/" herein, it is a kind of for typicallying represent forward-backward correlation object
The relationship of "or"；In formula, character "/" indicates that forward-backward correlation object is the relationship of a kind of " being divided by ".
It is understood that the area that the various digital numbers involved in embodiments herein only carry out for convenience of description
Point, it is not intended to limit the range of embodiments herein.
It is understood that magnitude of the sequence numbers of the above procedures are not meant to execute in embodiments herein
Sequence it is successive, the execution of each process sequence should be determined by its function and internal logic, without coping with embodiments herein
Implementation process constitutes any restriction.
Finally, it should be noted that the above various embodiments is only to illustrate the technical solution of the application, rather than its limitations；To the greatest extent
Pipe is described in detail the application referring to foregoing embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, each embodiment technology of the application that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (12)
1. a kind of internet of things service marketing method characterized by comprising
Based on the account information of mass users identification SIM card, according to industry belonging to each SIM card to the magnanimity SIM
Card is classified, and determines all SIM cards that at least one industry includes；
According to the account information for all SIM cards that all industries include, determine in Internet of Things target extension industry and
Target expanded enterprise in the target extension industry；
In the Internet of Things, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and the mesh are obtained
Expanded enterprise is marked to the Operator Specific Service demand of each manufacturer terminal to be extended；
For the corresponding Operator Specific Service demand of each manufacturer terminal to be extended, marketing program is formulated, and by the marketing
Scheme is pushed to the target expanded enterprise.
2. the method according to claim 1, wherein in the account based on mass users identification SIM card
Family information classifies to the magnanimity SIM card according to industry belonging to each SIM card, determines that at least one industry includes
Before all SIM cards, the method also includes:
The information of the magnanimity SIM card is obtained from the operation system of operator, the information includes: essential information and account letter
Breath, the account information includes: account identification, the affiliated industry of account, end message, and same account information corresponds to multiple SIM card.
3. the method according to claim 1, wherein all SIM cards for including according to all industries
Account information, determine in Internet of Things target extension industry and the target extension industry in target expanded enterprise, packet
It includes:
According to the account information of the magnanimity SIM card, the corresponding all industries of the magnanimity SIM card are determined；
In Internet of Things, the end message for all SIM cards that every kind of industry includes is obtained, the end message includes: terminal type
Number, terminal name and manufacturer terminal；
The corresponding end product of the end message is determined according to the end message of all SIM cards for every kind of industry
Sales information in the industry；
According to the sales information, determine that target extends industry from least one industry, the target extends industry
It is the industry that sales volume is lower than default sales volume at least one industry；
The end message that all SIM cards that industry includes are extended according to the target determines the mesh in the target extension industry
Mark expanded enterprise.
4. according to the method described in claim 3, it is characterized in that, described in Internet of Things, the institute that every kind of industry of acquisition includes
There is the end message of SIM card, comprising:
Based on spiders method, the end message for all SIM cards that each industry includes in Internet of Things is obtained.
5. method according to claim 1-4, which is characterized in that it is described in the Internet of Things, described in acquisition
At least one corresponding manufacturer terminal to be extended of target expanded enterprise and the target expanded enterprise are to each terminal to be extended
The Operator Specific Service demand of manufacturer, comprising:
In the Internet of Things, the Operator Specific Service information of the corresponding all manufacturer terminals of the target expanded enterprise is obtained；
According to the Operator Specific Service information of each manufacturer terminal, the SIM card quantity that each manufacturer terminal uses is determined；
According to the SIM card quantity that all manufacturer terminals use, determine the target expanded enterprise it is corresponding at least one
Manufacturer terminal to be extended；
According to the Operator Specific Service information of each manufacturer terminal to be extended, determine the target expanded enterprise to each described
The Operator Specific Service demand of manufacturer terminal to be extended.
6. a kind of internet of things service marketing apparatus characterized by comprising obtain module, processing module and marketing module；
The acquisition module, for the account information based on mass users identification SIM card, according to belonging to each SIM card
Industry classifies to the magnanimity SIM card, determines all SIM cards that at least one industry includes；
The processing module, the account information of all SIM cards for including according to all industries, is determined in Internet of Things
Target extension industry and the target extension industry in target expanded enterprise；
The acquisition module, is also used in the Internet of Things, obtain the target expanded enterprise it is corresponding at least one wait expanding
Manufacturer terminal and the target expanded enterprise are opened up to the Operator Specific Service demand of each manufacturer terminal to be extended；
The marketing module, for formulating marketing for each corresponding Operator Specific Service demand of manufacturer terminal to be extended
Scheme, and the marketing program is pushed to the target expanded enterprise.
7. device according to claim 6, which is characterized in that the acquisition module is also used to based on mass users body
The account information of part identification SIM card, classifies to the magnanimity SIM card according to industry belonging to each SIM card, determines at least
Before a kind of all SIM cards that industry includes, the information of the magnanimity SIM card is obtained from the operation system of operator, it is described
Information includes: essential information and account information, and the account information includes: account identification, the affiliated industry of account, end message,
Same account information corresponds to multiple SIM card.
8. device according to claim 6, which is characterized in that the processing module, for according to all industry packets
The account information of all SIM cards included determines the mesh in the target extension industry and target extension industry in Internet of Things
Expanded enterprise is marked, specifically:
The processing module determines that the magnanimity SIM card is corresponding specifically for the account information according to the magnanimity SIM card
All industries obtain the end message for all SIM cards that every kind of industry includes, for every kind of industry, according to institute in Internet of Things
The end message for stating all SIM cards determines sales information of the corresponding end product of the end message in the industry,
According to the sales information, determines that target extends industry from least one industry, industry is extended according to the target
Including all SIM cards end message, determine the target expanded enterprise in target extension industry, the terminating packet
Include: terminal models, terminal name and manufacturer terminal, the target extension industry are that sales volume is low at least one industry
In the industry of default sales volume.
9. device according to claim 8, which is characterized in that the processing module, for obtaining every kind in Internet of Things
The end message for all SIM cards that industry includes, specifically:
The processing module is specifically used for being based on spiders method, obtains all SIM cards that each industry includes in Internet of Things
End message.
10. according to the described in any item devices of claim 6-9, which is characterized in that the acquisition module is also used in the object
In networking, at least one corresponding manufacturer terminal to be extended of the target expanded enterprise and the target expanded enterprise pair are obtained
Each Operator Specific Service demand of manufacturer terminal to be extended, specifically:
The acquisition module, is specifically also used in the Internet of Things, obtains the corresponding all terminals of the target expanded enterprise
The Operator Specific Service information of manufacturer determines what each manufacturer terminal used according to the Operator Specific Service information of each manufacturer terminal
SIM card quantity determines that the target expanded enterprise is corresponding extremely according to the SIM card quantity that all manufacturer terminals use
A few manufacturer terminal to be extended determines the target according to the Operator Specific Service information of each manufacturer terminal to be extended
Operator Specific Service demand of the expanded enterprise to each manufacturer terminal to be extended.
11. a kind of internet of things service marketing apparatus, including processor, memory and it is stored on the memory and can handling
The computer program run on device, which is characterized in that the processor realizes such as the claims 1-5 when executing described program
Described in any item methods.
12. a kind of storage medium, which is characterized in that instruction is stored in the storage medium, when run on a computer,
So that computer executes the method according to claim 1 to 5.
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