CN109255661A - A kind of business datum authentication method and system based on block chain - Google Patents

A kind of business datum authentication method and system based on block chain Download PDF

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Publication number
CN109255661A
CN109255661A CN201811131774.2A CN201811131774A CN109255661A CN 109255661 A CN109255661 A CN 109255661A CN 201811131774 A CN201811131774 A CN 201811131774A CN 109255661 A CN109255661 A CN 109255661A
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business datum
block chain
user
common recognition
data
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王国俊
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Individual
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0248Avoiding fraud
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/64Protecting data integrity, e.g. using checksums, certificates or signatures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

The present invention provides a kind of business datum authentication method and system based on block chain, this method comprises: obtaining the business datum to cochain, and accepts the business datum by block chain node;The corresponding IP of the business datum and user are determined by block chain network, and judges whether the user passes through real name verification, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;If the business datum carries out cochain processing by common recognition, to the business datum.The present invention can improve the accuracy and authenticity of data, improve effect and efficiency that the advertisement of enterprise is launched.

Description

A kind of business datum authentication method and system based on block chain
Technical field
The present invention relates to block chain technical field more particularly to a kind of business datum authentication method based on block chain and it is System.
Background technique
Advertiser, channel side, advertising platform, user, as the different role in this ecosystem of digital advertisement, from wide It accuses for main angle, their this hope understands his objective group by these sources, but often they obtain from these channels Report and data much all on not.
Cost of the marketing activity of advertiser on platform may be up to several hundred to several ten million RMB, and income may be only There are thousands of a CRM registration amounts, and cannot get accurate user data.According to statistics, Chinese Digital advertising sector scale in 20017 400,000,000,000 RMB are broken through, existing data fabrication, advertising results are difficult to the problems such as detecting and enable the incomparable headache of enterprise always.It is existing There is the solution of third party's Extension Software Platform mostly or with CPC (calculating advertising expense according to number of clicks), CPM (according to aobvious Show number to calculate advertising expense), CPA (calculating advertising expense by demand (pure effect) is reached) etc. carry out advertisement accounting, no matter with Which kind of upper advertisement form, all easily fakes to click volume and flow by platform, keeps advertiser's payment really anti- Present result.Therefore, the problem of how effectively removing data fabrication and the false in network enables the enterprise to really obtain advertisement throwing The feedback data of effect is put, and then provides reliable basis for business decision.
Summary of the invention
The present invention provides a kind of business datum authentication method and system based on block chain, solves existing advertising corporation and passes through Platform advertisement, it is understood that there may be the problem of data fabrication is with making a false report can improve the accuracy and authenticity of data, improve enterprise Advertisement launch effect and efficiency.
In order to achieve the above object, the present invention the following technical schemes are provided:
A kind of business datum authentication method based on block chain, comprising:
The business datum to cochain is obtained, and the business datum is accepted by block chain node;
The corresponding IP of the business datum and user are determined by block chain network, and judge whether the user passes through reality Name verifying, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;
If the business datum carries out cochain processing by common recognition, to the business datum.
Preferably, further includes:
By the corresponding region of the user obtained according to the business datum, identity information, social information, reading Habit and consumption habit are as private data;
The private data is authenticated by block chain, if the private data be it is authentic and valid, by close Code learns private data described in distributed storage.
Preferably, further includes:
Big data analysis is carried out to the private data, obtains the push target that the corresponding advertisement of business datum is launched;
User is arranged to motivate, so that the push target is obtained the user according to reception data and sharing data and motivates.
Preferably, further includes:
If the business datum judges whether the business datum violates setting rule not over common recognition, if It is that punishment disposition then is carried out to the corresponding user of the business datum.
Preferably, described that the corresponding IP of the business datum and user are determined by block chain network, and judge the use Whether family passes through real name verification, comprising:
Judge whether the user passes through name and ID card No. and authenticated in government information verifying system, if It is that then the user is broadcast in block chain network and is become a member in full standing, otherwise, using user as tourist.
It is preferably, described that common recognition processing is carried out to the business datum using common recognition algorithm, comprising:
It proves to carry out at common recognition the business datum using proof of work, equity authorisation verification and/or article value Reason, wherein common recognition processing includes: that the business datum is verified in multiple block chain nodes participation in block chain network;
Handle alignment type member by the common recognition of block chain network and generate electronic certificate, the user by the electronics with Card carries out participation verifying to reading, forwarding, the business datum commented on and thumbed up.
Preferably, the business datum carries out cochain processing, comprising:
The business datum is charged into the block in block chain, each block includes: block head and block main body;
The business datum, which is stored in the block main body, forms data field, the data field include: version number, Public key, signature, the cryptographic Hash of affiliated block, timestamp and service priority.
The present invention also provides a kind of business datum Verification Systems based on block chain, comprising:
Unit is accepted, accepts the business datum for obtaining the business datum to cochain, and by block chain node;
Common recognition unit, for determining the corresponding IP of the business datum and user by block chain network, and described in judgement Whether user passes through real name verification, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;
Storage unit, if carrying out cochain processing to the business datum for the business datum by common recognition.
Preferably, further includes:
Private authentication unit, the corresponding region of the user for will be obtained according to the business datum, identity Information, social information, reading habit and consumption habit recognize the private data as private data, and by block chain Card, if the private data be it is authentic and valid, pass through the cryptography distributed storage private data.
Preferably, further includes:
Exciting unit is pushed, for carrying out big data analysis to the private data, obtains the corresponding advertisement of business datum The push target of dispensing, and user's excitation is set, so that the push target is obtained the use according to reception data and sharing data Family excitation;
Disposal unit is punished, when being used in the business datum not over common recognition, and violating setting rule, to the industry The corresponding user of business data carries out punishment disposition.
The present invention provides a kind of business datum authentication method and system based on block chain, by block chain to business datum Common recognition processing is carried out, is verified business datum and user all, existing advertising corporation is solved and passes through platform advertisement, it can Can there are problems that data fabrication and false, the accuracy and authenticity of data can be improved, improve the effect that the advertisement of enterprise is launched Fruit and efficiency.
Detailed description of the invention
In order to illustrate more clearly of specific embodiments of the present invention, attached drawing needed in the embodiment will be made below Simply introduce.
Fig. 1: being a kind of business datum authentication method flow chart based on block chain provided by the invention;
Fig. 2: being block structure schematic diagram provided in an embodiment of the present invention;
Fig. 3: being a kind of business datum Verification System structure chart of block chain provided by the invention.
Specific embodiment
The scheme of embodiment in order to enable those skilled in the art to better understand the present invention with reference to the accompanying drawing and is implemented Mode is described in further detail the embodiment of the present invention.
For the data interaction between Current ad master, advertising platform and customer group, there may be make for the data of generation The problem of false and false, the present invention provides a kind of business datum authentication method and system based on block chain, passes through block chain pair Business datum carries out common recognition processing, is verified business datum and user all, solves existing advertising corporation and is pushed by platform Advertisement, it is understood that there may be the problem of data fabrication is with making a false report can improve the accuracy and authenticity of data, and the advertisement for improving enterprise is thrown The effect and efficiency put.
As shown in Figure 1, a kind of business datum authentication method based on block chain, comprising:
S1: the business datum to cochain is obtained, and the business datum is accepted by block chain node;
S2: the corresponding IP of the business datum and user are determined by block chain network, and judge whether the user passes through Real name verification is crossed, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;
S3: if the business datum carries out cochain processing by common recognition, to the business datum.
Specifically, the process of business datum cochain (being stored in block chain network) includes three phases: accepting rank Section, common recognition stage, memory phase.Wherein, accepting the stage can be understood as the business datum to cochain by block chain network A certain block chain node receives, and accepts the business datum by the block chain node.The common recognition stage can be understood as block chain Node after accepting the business datum, need by block chain network other block chain nodes participate in the business datum into The processing of row common recognition enters memory phase after business datum is by common recognition.Memory phase, which can be understood as block chain node, to be total to Know the business datum passed through and carries out cochain processing.It is this that using block chain, (its feature: decentralization can not be distorted, open saturating It is bright) distributed basis framework, the advertisement traffic data of enterprise can be made to fake, advertising results are difficult to the problems such as detecting is had Effect solves.
This method further include:
S4: by the corresponding region of the user obtained according to the business datum, identity information, social information, Reading habit and consumption habit are as private data;
S5: authenticating the private data by block chain, if the private data be it is authentic and valid, pass through The cryptography distributed storage private data.
Specifically, user region, the real name verification of identity card, cell-phone number and bank card are locked using IP and positioning Lock gender and the age of user, the article reading habit of daily user precisely pushed by big data analysis for advertiser The advertisement user group relatively high to specified gender, age bracket, region, period, attention rate.Meanwhile these data associations rise After coming, the advertisement after can be used for optimizing is launched.Whole process is led to by cryptography distributed storage privacy of user data The true and accurate that block chain technology guarantees data is crossed, to provide safeguard as electronic evidence as block chain business development.
This method further include:
S6: carrying out big data analysis to the private data, obtains the push target that the corresponding advertisement of business datum is launched;
S7: setting user motivates, and so that the push target is obtained the user according to reception data and sharing data and motivates.
In practical applications, on the one hand, combined by block chain with big data technology, user's reading behavior habit (text Chapter classification, reading time section), consumer spending habit (product category, consumption time section) precisely analyzed, it is ensured that data are true Effectively, safety and privacy of user protection, lay the foundation for corporate advertising operation expanding.On the other hand, advertiser needs to know User's most accurately data, and user itself is the private data for being not desired to reveal oneself, this creates the terminal an antinomys.Its In a mode be exactly give user motivate (such as digital asset), allow user to receive by way of reward and be happy to share oneself Oneself data.But this cannot completely eliminate scruple of the user to leakage of private information, therefore we are based on block chain technology and mention It has supplied permission Trading parties anonymity to share (transaction) oneself data, and has not revealed true identity.And powerful security mechanism, it allows User data motivates user to be more willing to that the privacy number of oneself is used and generated on these platforms than previous more difficult leakage According to.So, user's no longer concern of data is leaked, and advertiser removes purchase user data without by other various channels , agent is eliminated, the input and output of advertiser is allowed to be connected directly.
This method further include:
S8: if the business datum judges whether the business datum violates setting rule not over common recognition, such as Fruit is then to carry out punishment disposition to the corresponding user of the business datum.
In practical applications, distributed storage is carried out for the ad material that advertiser uploads, and audit is given and is consulted (advanced level user) jury of institute carries out validity examination, if it find that the violations content such as pornographic, infringement, antisocial will undercarriage should All ad contents of advertiser, while the fine disposition of paying for property, and freeze all accounts of advertiser.Meanwhile user uses The business datum that false identities obtain will not pass through common recognition, and the punishment such as title or label can be carried out to the user.
Further, described that the corresponding IP of the business datum and user are determined by block chain network, and judge the use Whether family passes through real name verification, comprising:
Judge whether the user passes through name and ID card No. and authenticated in government information verifying system, if It is that then the user is broadcast in block chain network and is become a member in full standing, otherwise, using user as tourist.
Further, described that common recognition processing is carried out to the business datum using common recognition algorithm, comprising: to be demonstrate,proved using workload Bright, equity authorisation verification and/or article value prove to carry out common recognition processing to the business datum, wherein common recognition, which is handled, includes: The business datum is verified in multiple block chain nodes participation in block chain network;At common recognition by block chain network It manages alignment type member and generates electronic certificate, the user is by the electronic certificate to reading, forwarding, the business commented on and thumbed up Data carry out participation verifying.
In practical applications, user is initiated by the name and ID card No. of oneself in Ministry of Public Security's household register information interface real Name checking request will obtain ID card No., timestamp, registration location IP and the 6 random number institutes of the user being verified The character string of composition, and block chain is written as the public key of subscriber authentication by obtained character string after Hash encryption, And then generate electronic certificate.User becomes a member in full standing to the broadcast of block chain network, and private key signature is used in electronic certificate, Send own public key.The user to become a member in full standing, during reading, forwarding, comment, collecting, thumbing up article, meeting simultaneously Certain reward (second beans) are obtained, similarly, user can equally obtain certain during a series of tasks of the system of completion Calculate power (calculating the size of power, personal income will be directly affected) reward.Conversely, tourist does not have permission to do task, forwarding article is read It there will not be any reward.Meanwhile owner can participate in the Contents Construction of platform, form value consensus platform, All users are the screening persons of content of platform, see article and completion task itself is a the process for digging mine, platform can be right Complete creation and recommend miners additional reward is provided, thus encourage more people participate in content of platform screening and In recommendation.Because all articles are all manually to recommend screening by miners, to prevent those vulgar, rubbish contents, reach To the purpose for the browsing and reading experience for promoting people.
The business datum carries out cochain processing, comprising: the business datum is charged to the block in block chain, Mei Gesuo Stating block includes: block head and block main body;The business datum, which is stored in the block main body, forms data field, described Data field includes: version number, public key, signature, business information, the cryptographic Hash of affiliated block, timestamp and service priority.
In practical applications, these the effective records (business datum) occurred will all be credited in block chain, Mei Gequ Block is made of (as shown in Figure 2) block head and block main body, and block main body is only responsible for recording all business in for the previous period Most of function of data information, block chain is all realized that the Hash hash in block head is used to realize the company of block by block head It connects, random number is used to realize mine mechanism of digging, and business datum passes through in the block main body of key-entering section, and is exported by cipher controlled.It is logical The field of normal business datum include: cryptographic Hash, version number, public key, signature, the cryptographic Hash of affiliated block, timestamp (i.e. node by Manage the time point of the business datum) etc., the data field of business datum such as following table.
Table 1
As it can be seen that the present invention provides a kind of business datum authentication method based on block chain, by block chain to business datum Common recognition processing is carried out, is verified business datum and user all, existing advertising corporation is solved and passes through platform advertisement, it can Can there are problems that data fabrication and false, the accuracy and authenticity of data can be improved, improve the effect that the advertisement of enterprise is launched Fruit and efficiency.
Meanwhile it solving and trusting difficult, elimination false flow and cheating in advertisement, formation between advertiser and ad-agency The transparent advertisement mechanism of one complete decentralization, needs not rely on third party's examining report, so that it may check the institute of advertisement Have and shows data.In addition enable advertiser's precise positioning target user and prevent privacy of user leaking data.Pass through block chain skill Art goes the habit for recording and analyzing each user in detail and constantly improve its background information, draws a portrait to constitute accurately user, To make advertiser more accurate when launching advertisement.Block chain technology, which also provides, allows Trading parties anonymity to share (friendship Easily) oneself data, and do not reveal true identity;And powerful security mechanism, allow user data than previous more difficult leakage, User is motivated to be more willing to that the private data of oneself is used and generated on these platforms.
As shown in figure 3, the present invention also provides a kind of business datum Verification Systems based on block chain, comprising: unit is accepted, The business datum is accepted for obtaining the business datum to cochain, and by block chain node.Common recognition unit, for passing through area Block chain network determines the corresponding IP of the business datum and user, and judges whether the user passes through real name verification, if so, Common recognition processing then is carried out to the business datum using common recognition algorithm.Storage unit, if passed through altogether for the business datum Know, then cochain processing is carried out to the business datum.
Further, further includes: private authentication unit, the user for will be obtained according to the business datum are corresponding Region, identity information, social information, reading habit and consumption habit pass through block chain to described as private data Private data is authenticated, if the private data be it is authentic and valid, store the privacy number by cryptography distributed According to.
Further, further includes: push exciting unit obtains business for carrying out big data analysis to the private data The push target that the corresponding advertisement of data is launched, and user's excitation is set, make the push target according to reception data with share Data obtain user's excitation.It punishes disposal unit, is used in the business datum not over common recognition, and violate setting rule When then, to the business datum, corresponding user carries out punishment disposition.
As it can be seen that the present invention provides a kind of business datum Verification System based on block chain, obtained by accepting unit to upper The business datum of chain, and common recognition processing is carried out to business datum by block chain by common recognition unit, make business datum and user all It is verified, solves existing advertising corporation and pass through platform advertisement, it is understood that there may be the problem of data fabrication is with making a false report can mention The accuracy and authenticity of high data improve effect and efficiency that the advertisement of enterprise is launched.
Structure, feature and effect of the invention, the above institute is described in detail according to diagrammatically shown embodiment above Only presently preferred embodiments of the present invention is stated, but the present invention does not limit the scope of implementation as shown in the drawings, it is all according to structure of the invention Think made change or equivalent example modified to equivalent change, when not going beyond the spirit of the description and the drawings, It should all be within the scope of the present invention.

Claims (10)

1. a kind of business datum authentication method based on block chain characterized by comprising
The business datum to cochain is obtained, and the business datum is accepted by block chain node;
The corresponding IP of the business datum and user are determined by block chain network, and judge whether the user tests by real name Card, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;
If the business datum carries out cochain processing by common recognition, to the business datum.
2. the business datum authentication method according to claim 1 based on block chain, which is characterized in that further include:
By the corresponding region of the user obtained according to the business datum, identity information, social information, reading habit With consumption habit as private data;
The private data is authenticated by block chain, if the private data be it is authentic and valid, pass through cryptography Private data described in distributed storage.
3. the business datum authentication method according to claim 2 based on block chain, which is characterized in that further include:
Big data analysis is carried out to the private data, obtains the push target that the corresponding advertisement of business datum is launched;
User is arranged to motivate, so that the push target is obtained the user according to reception data and sharing data and motivates.
4. the business datum authentication method according to claim 3 based on block chain, which is characterized in that further include:
If the business datum judges whether the business datum violates setting rule not over common recognition, if it is, To the business datum, corresponding user carries out punishment disposition.
5. the business datum authentication method according to claim 1 based on block chain, which is characterized in that described to pass through block Chain network determines the corresponding IP of the business datum and user, and judges whether the user passes through real name verification, comprising:
Judge whether the user passes through name and ID card No. and authenticated in government information verifying system, if it is, The user is broadcast in block chain network and is become a member in full standing, otherwise, using user as tourist.
6. the business datum authentication method according to claim 5 based on block chain, which is characterized in that described to utilize common recognition Algorithm carries out common recognition processing to the business datum, comprising:
It proves to carry out common recognition processing to the business datum using proof of work, equity authorisation verification and/or article value, In, common recognition processing includes: that the business datum is verified in multiple block chain nodes participation in block chain network;
Alignment type member is handled by the common recognition of block chain network and generates electronic certificate, and the user passes through the electronic certificate pair The business datum read, forward, comment on and thumbed up carries out participation verifying.
7. the business datum authentication method according to claim 1 based on block chain, which is characterized in that the business datum Carry out cochain processing, comprising:
The business datum is charged into the block in block chain, each block includes: block head and block main body;
The business datum, which is stored in the block main body, forms data field, and the data field includes: version number, public affairs Key, signature, the cryptographic Hash of affiliated block, timestamp and service priority.
8. a kind of business datum Verification System based on block chain characterized by comprising
Unit is accepted, accepts the business datum for obtaining the business datum to cochain, and by block chain node;
Common recognition unit, for determining the corresponding IP of the business datum and user by block chain network, and judges the user Whether real name verification is passed through, if it is, carrying out common recognition processing to the business datum using common recognition algorithm;
Storage unit, for carrying out cochain processing to the business datum when the business datum passes through common recognition.
9. the business datum Verification System according to claim 8 based on block chain, which is characterized in that further include:
Private authentication unit, the corresponding region of the user, identity information for will be obtained according to the business datum, Social information, reading habit and consumption habit authenticate the private data as private data, and by block chain, such as Private data described in fruit be it is authentic and valid, then pass through the cryptography distributed storage private data.
10. the business datum Verification System according to claim 9 based on block chain, which is characterized in that further include:
Exciting unit is pushed, for carrying out big data analysis to the private data, the corresponding advertisement of business datum is obtained and launches Push target, and user's excitation is set, making the push target according to data and sharing data is received, to obtain the user sharp It encourages;
Disposal unit is punished, when being used in the business datum not over common recognition, and violating setting rule, to the business number Punishment disposition is carried out according to corresponding user.
CN201811131774.2A 2018-09-27 2018-09-27 A kind of business datum authentication method and system based on block chain Pending CN109255661A (en)

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CN114528356A (en) * 2022-01-26 2022-05-24 广东南方新视界传媒科技有限公司 Multi-dimensional media data fusion management system and method based on block chain
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