CN109063131B

CN109063131B - System and method for outputting content based on structured data processing

Info

Publication number: CN109063131B
Application number: CN201810871876.1A
Authority: CN
Inventors: 陶雷
Original assignee: Individual
Current assignee: Individual
Priority date: 2018-08-02
Filing date: 2018-08-02
Publication date: 2021-09-28
Anticipated expiration: 2038-08-02
Also published as: CN109063131A

Abstract

The invention discloses a system and a method for outputting content based on structured data processing, wherein the system comprises: the generating equipment is used for carrying out content analysis on the multimedia data to be processed so as to determine a target presentation rule associated with the multimedia data to be processed, and acquiring a presentation data set associated with the content presentation scheme from the presentation database based on a presentation theme; the processing device is used for determining a plurality of construction nodes of the content presentation scheme and obtaining a plurality of presentation items, and performing association analysis on the plurality of presentation items to determine an association tree structure for indicating association relations among the plurality of presentation items; the storage device stores the identification and the adjustment factor of the content provider; the testing equipment is used for performing presentation test on the associated tree structure so as to determine the presentation effect of the content presentation scheme; and the output equipment outputs the content according to the content presentation scheme with the presentation effect meeting the preset requirement of the data receiver.

Description

System and method for outputting content based on structured data processing

Technical Field

The present invention relates to the field of content presentation, and more particularly, to a system and method for content output based on structured data processing.

Background

Currently, with the development of various types of visual presentation devices, auditory presentation devices, tactile presentation devices, and the like, people often use various types of devices for content presentation. The content presentation may involve simple structured data or may involve complex structured data. In general, when more content needs to be presented and more content providers are involved, errors in the content presentation process can result if the data that needs to be processed is not processed efficiently.

In the existing content presentation scheme, a user usually performs data analysis, data screening, data processing, and the like on the acquired presentation data according to a presentation scheme required to be performed, so as to acquire data that can meet a predetermined requirement. However, since the type of the presentation data is large and the presentation data may be data in various data formats, it is often difficult to adjust or modify the presentation data when the presentation data cannot meet the requirements. On the other hand, after the presentation data is generated, the data generator lacks a means capable of testing the presentation data, and for this reason, it is impossible to determine whether the presentation data is satisfactory or not.

Disclosure of Invention

According to an aspect of the present invention, there is provided a system for content output based on structured data processing, the system comprising:

the generation device is used for acquiring multimedia data to be processed from a data provider, performing content analysis on the multimedia data to be processed to determine the data type and the presentation theme of the multimedia data to be processed, determining a target presentation rule associated with the multimedia data to be processed according to the data type and the presentation theme, selecting a content presentation scheme from a presentation scheme library based on the target presentation rule and determining a presentation database associated with the content presentation scheme, and acquiring a presentation data set associated with the content presentation scheme from the presentation database based on the presentation theme;

a processing device that performs structural parsing on the content presentation scheme to determine a plurality of construction nodes of the content presentation scheme, performs data processing on the presentation data set based on the plurality of construction nodes to obtain a plurality of presentation items, performs association analysis on the plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items, the association tree structure being used for describing the content presentation scheme by structured data;

a storage device that stores an identification of a content provider associated with each presentation item of the plurality of presentation items and stores a scaling factor associated with the presentation item provided by the content provider associated with each presentation item;

the testing equipment is used for performing presentation test on the association tree structure according to the association relation of a plurality of presentation items in the association tree structure and the adjustment factor of each presentation item so as to determine the presentation effect of the content presentation scheme; and

and the output device is used for determining the incidence relation of a plurality of presentation items related to the content presentation scheme meeting the preset requirement when the presentation effect of the content presentation scheme meets the preset requirement, determining an output scheme based on the incidence relation of the plurality of presentation items, and outputting the content of the content presentation scheme meeting the preset requirement according to the output scheme.

The multimedia data to be processed comprises indication content for indicating a data type and a presentation subject, and the multimedia data to be processed comprises data associated with content presentation.

And the data provider generates the multimedia data to be processed according to a rule preset by a data receiver of the content presentation scheme.

And the data provider generates the multimedia data to be processed according to the current requirement of the data receiver of the content presentation scheme.

The data provider modifies the multimedia data to be processed according to the current requirement of the data receiver of the content presentation scheme.

The multimedia data to be processed comprises: multimedia summary data, multimedia node data, multimedia presentation data, multimedia audio data, and multimedia additional data.

Wherein determining a target rendering rule associated with the multimedia data to be processed according to the data type and rendering topic comprises:

selecting a target presentation rule group from a plurality of presentation rule groups in a presentation rule base according to the data type, determining the matching degree of the presentation theme and each presentation rule in the plurality of presentation rules in the target presentation rule group, and determining the presentation rule with the highest matching degree as the target presentation rule associated with the multimedia data to be processed.

Further comprising determining at least one presentation item associated with the content provider using the identification of the content provider.

Each of the plurality of construction nodes is a key point for constructing the content presentation scheme, which can be decomposed into a plurality of content presentation sub-schemes based on the construction node.

Wherein data processing the presentation data set based on the plurality of construction nodes to obtain a plurality of presentation items comprises:

the content presentation scheme is decomposed into a plurality of content presentation sub-schemes based on a plurality of construction nodes, and presentation items associated with each content presentation sub-scheme in the presentation data set are determined to obtain a plurality of presentation items.

Wherein performing a relevance analysis on the plurality of presentation items comprises:

performing association analysis on association relations among the plurality of presentation items, wherein the association relations comprise: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships.

The association tree structure utilizes a tree structure to indicate associations between multiple presentation items.

Where a single content provider can provide a single presentation item or a single content provider can provide multiple presentation items.

The content provider presets an adjustment factor associated with the presentation item.

The content provider dynamically sets or adjusts an adjustment factor associated with a presentation item based on the results of the presentation test.

When the presentation effect of the content presentation scheme does not meet the preset requirement, one or more presentation items to be updated are selected from the plurality of presentation items, a plurality of adjustment test schemes are generated according to the adjustment factor of each presentation item to be updated, the association tree structure is subjected to presentation test according to each adjustment test scheme, the adjusted presentation effect of the content presentation scheme is determined, and when the adjusted presentation effect of the content presentation scheme meets the preset requirement, the presentation test of the association tree structure according to the adjustment test schemes is stopped.

Wherein performing a presentation test on the association tree structure according to the association relationship of the plurality of presentation items in the association tree structure and the adjustment factor of each presentation item comprises:

determining the test sequence of a plurality of presentation items according to the incidence relation of the presentation items in the association tree structure;

updating the presentation items according to the adjustment factor of each presentation item to generate updated presentation items; and

and performing presentation test on the plurality of updated presentation items according to the test sequence.

The predetermined requirement for rendering the effect is predetermined by the data receiver.

Wherein each presentation item includes: display data, audio data, and additional data.

Wherein the display data includes: data suitable for large screen display, data suitable for small screen display and data suitable for virtual display equipment display; wherein the audio data includes: data applicable to the sound equipment and data applicable to the virtual reality equipment; wherein the additional data includes: gas data, odor data, and foam data.

According to another aspect of the present invention, there is provided a method for content output based on structured data processing, the method comprising:

the method comprises the steps of obtaining multimedia data to be processed from a data provider, carrying out content analysis on the multimedia data to be processed to determine the data type and the presentation theme of the multimedia data to be processed, determining a target presentation rule associated with the multimedia data to be processed according to the data type and the presentation theme, selecting a content presentation scheme from a presentation scheme library based on the target presentation rule and determining a presentation database associated with the content presentation scheme, and obtaining a presentation data set associated with the content presentation scheme from the presentation database based on the presentation theme;

performing structural parsing on the content presentation scheme to determine a plurality of construction nodes of the content presentation scheme, performing data processing on the presentation data set based on the plurality of construction nodes to obtain a plurality of presentation items, performing association analysis on the plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items, the association tree structure being used for describing the content presentation scheme by structured data;

storing an identification of a content provider associated with each presentation item of the plurality of presentation items and storing a scaling factor associated with the presentation item provided by the content provider associated with each presentation item;

performing presentation test on the association tree structure according to the association relation of a plurality of presentation items in the association tree structure and the adjustment factor of each presentation item to determine the presentation effect of the content presentation scheme; and

when the presentation effect of the content presentation scheme meets a preset requirement, determining the incidence relation of a plurality of presentation items related to the content presentation scheme meeting the preset requirement, determining an output scheme based on the incidence relation of the plurality of presentation items, and outputting the content of the content presentation scheme meeting the preset requirement according to the output scheme.

Drawings

A more complete understanding of exemplary embodiments of the present invention may be had by reference to the following drawings in which:

FIG. 1 is a schematic diagram of a content presentation scenario according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a system for content output based on structured data processing according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of a content presentation scheme according to an embodiment of the present invention;

FIG. 4 is a diagram of an association tree structure according to an embodiment of the invention;

FIG. 5 is a flow diagram of a method for content output based on structured data processing according to an embodiment of the present invention; and

fig. 6 is a schematic diagram of a content presentation scenario according to another embodiment of the present invention.

Detailed Description

The exemplary embodiments of the present invention will now be described with reference to the accompanying drawings, however, the present invention may be embodied in many different forms and is not limited to the embodiments described herein, which are provided for complete and complete disclosure of the present invention and to fully convey the scope of the present invention to those skilled in the art. The terminology used in the exemplary embodiments illustrated in the accompanying drawings is not intended to be limiting of the invention. In the drawings, the same units/elements are denoted by the same reference numerals.

Unless otherwise defined, terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Further, it will be understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the relevant art and will not be interpreted in an idealized or overly formal sense.

FIG. 1 is a schematic diagram of a content presentation scenario 100 according to an embodiment of the present invention. As shown in fig. 1, the content presentation scene 100 includes: a display stand 101, a display area 102, sound output units 103-1, 103-2, 103-3, 103-4, additional output units 104-1, 104-2, 104-3, 104-4, 104-5, 104-6 and an audience area 105.

Preferably, the display stand 101 is capable of placing devices, items, etc. associated with the display content, presentation data, presentation content, etc. provided by the display area 102. Generally, the devices, articles, etc. placed on the display stand 101 are used to cooperate with the display content, presentation data, presentation content, etc. provided by the display area 102 to enable the audience at the audience area 105 to obtain a better presentation. Furthermore, various types of entertainers such as character styles, dance actors, singing actors, and artistic tunes may be included on the display table 101.

Preferably, the display area 102 may be various types of visual display devices, such as various types of display screens, single-screen displays, combination displays, projection screens, and the like. The display area 102 may be visually displayed according to display data sent by a processing unit or controller. For example, the display area 102 may play various types of video data such as movies, television shows, short films, digital documents, computer operating processes, and so forth. In general, the display area 102 enables content presentation according to a content presentation scheme to satisfy a presentation request of a data recipient.

Preferably, the sound output units 103-1, 103-2, 103-3 and 103-4 are used for sound output according to audio data sent by the processing unit or the controller. The sound output units 103-1, 103-2, 103-3, and 103-4 may be various types of sound output devices, and the sound output units 103-1, 103-2, 103-3, and 103-4 may be located at any reasonable position in the content presentation scene 100. The present application illustrates four sound output units 103-1, 103-2, 103-3, and 103-4 as an example, but it will be appreciated by those skilled in the art that any reasonable number of sound output units may be provided in the content presentation scenario 100. Further, each of the plurality of sound output units may be the same or different type of sound output device.

Preferably, the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 are used for additional output based on additional data sent by the processing unit or controller. Wherein the additional data includes: gas data, odor data, foam data, and the like. The additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may be various types of output devices, and the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may be located at any reasonable position in the content presentation scene 100. The present application illustrates six additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6, but those skilled in the art will appreciate that any reasonable number of additional output units may be provided in the content presentation scenario 100. Further, each of the plurality of additional output units may be the same or a different type of output device.

When the additional data is gas data, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may output various types of gas, for example, air. Preferably, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 may output gas at different speeds, at different angles or for different times, so that viewers in the audience area 105 can perceive air flows at different speeds, at different angles or for different lengths of time. In this case, the audience can experience, for example, sea winds, desert storms, wind before rain, and the like. In addition, the gas may be water vapor, mist, or the like used for simulating a cloud environment.

When the additional data is smell data, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may output various types of smells, for example, bread smell, grass moisture, smoke smell, roast smell, and the like. Preferably, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 may output the smells at different speeds or for different times, so that the smells at different speeds or for different lengths of time can be perceived by the viewers in the audience area 105. In this case, the audience can experience an environment close to a bakery, a lawn in the early morning, a contaminated factory, a barbecue store, or the like, for example.

When the additional data is bubble data, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may output various types of bubbles, for example, scattered small bubbles, scattered large bubbles, continuous small bubbles, continuous large bubbles, and the like. Preferably, one or more of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 may output the bubbles at different speeds or at different times, so that the bubbles at different speeds or for different lengths of time can be perceived by the viewer in the viewer area 105. In this case, the viewer can experience an environment such as fresh water or sea water.

Further, the gas data, the smell data, the foam data, and the like may be output individually or in combination. I.e., each of the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 may make the same or different outputs depending on the output from the processing unit or controller. That is, part of the additional output unit outputs according to the gas data, part of the additional output unit outputs according to the smell data, and part of the additional output unit outputs according to the foam data. In addition, each additional output unit can have all kinds of output capability, namely, the corresponding content can be output according to gas data, smell data, foam data and the like.

Preferably, the audience area 105 is used to provide a location for the audience to view the content presentation scheme. In general, the audience area 105 may accommodate a plurality of viewers and each viewer may obtain various types of content presentations via the display stand 101, the display area 102, the sound output units 103-1, 103-2, 103-3, 103-4 and the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, 104-6.

Fig. 2 is a schematic structural diagram of a system 200 for outputting content based on structured data processing according to an embodiment of the present invention. As shown in fig. 2, the system 200 includes: a generating device 201, a processing device 202, a storage device 203, a testing device 204, and an output device 205.

Preferably, the generating device 201 obtains multimedia data to be processed from a data provider, performs content parsing on the multimedia data to be processed to determine a data type and a presentation theme of the multimedia data to be processed, determines a target presentation rule associated with the multimedia data to be processed according to the data type and the presentation theme, selects a content presentation scheme from a presentation scheme library based on the target presentation rule and determines a presentation database associated with the content presentation scheme, and obtains a presentation data set associated with the content presentation scheme from the presentation database based on the presentation theme.

The multimedia data to be processed includes indication content indicating a data type and a presentation subject, and the multimedia data to be processed includes data associated with content presentation. Examples of the data types include stage dramas, large performances, live performances, theme parks, movies, and televisions. The presentation topic is a specific topic in each data type. For example, stage plays include operas, poems, childhood operas, situation opera poems, stage operas, musical operas, and the like. Large performances include: travel festival, international cartoon festival, celebration, curtain opening, awarding ceremony, evening party and the like. The live action performance includes a multimedia live action show. The theme park includes: amusement type theme parks, sightseeing type theme parks, theme type theme parks, and the like. The movie includes: action movies, fantasy movies, comedy movies, horror movies, adventure movies, love movies, police-gangster movies, science fiction movies, war movies, disaster movies, temperament movies, smith movies, experiment movies, micro-animation movies, suspense movies, music movies, recording movies, highway movies, consciousness-running movies, animation movies, thrilling movies, western movies, character movies, flying movies, home movies, super hero movies, and the like. The television comprises: science education, series, art programs, animation, etc.

Preferably, the data provider generates the multimedia data to be processed according to a rule preset by the data receiver of the content presentation scheme. Generally, a content presentation scheme is a scheme that needs to be presented as determined by a data recipient, e.g., a demander, a customer, an exhibition unit, etc. The data receiving party can preset rules according to self requirements and the like, for example, the chronological requirements of multimedia data related to the content presentation scheme, such as ancient times, recent times or modern times; character requirements of multimedia data to which the content presentation scheme relates, such as young, middle aged, or elderly; the type of multimedia data involved in the content presentation scheme requires, for example, a love theme, a war theme, a science and education theme, etc. The data provider searches, screens and filters the multimedia data from the multimedia database according to the preset rule of the data receiver of the content presentation scheme so as to generate the multimedia data which accords with the preset rule of the data receiver.

After generating multimedia data that conforms to the preset rules of the data receiver, the data provider may modify the multimedia data to be processed according to the current requirements of the data receiver of the content presentation scheme. In this case, the data receiver determines the current demand for some reason and wishes to adjust the preset rules according to the current demand. For this reason, the data provider needs to have the capability of dynamically adjusting multimedia data. Namely, the multimedia data obtained through the retrieval, screening and filtering is modified through the current requirement of the data receiver, and the modification includes, for example, addition, deletion, modification and the like, so as to obtain the adjusted multimedia data.

In addition, the data provider generates the multimedia data to be processed according to the current requirements of the data receiver of the content presentation scheme. Generally, a content presentation scheme is a scheme that needs to be presented as determined by a data recipient, e.g., a demander, a customer, an exhibition unit, etc. The data recipient may determine current requirements, e.g., chronological requirements of the multimedia data to which the content presentation scheme relates, e.g., ancient, recent, or modern times; character requirements of multimedia data to which the content presentation scheme relates, such as young, middle aged, or elderly; the type of multimedia data involved in the content presentation scheme requires, for example, a love theme, a war theme, a science and education theme, etc. And the data provider can search, screen and filter the multimedia data from the multimedia database according to the current requirement of the data receiver of the content presentation scheme so as to generate the multimedia data meeting the current requirement of the data receiver.

Preferably, the multimedia data to be processed may include: multimedia summary data, multimedia node data, multimedia presentation data, multimedia audio data, and multimedia additional data. The multimedia summary data is information for summarizing and introducing the multimedia data, such as metadata of the multimedia data, index data of the multimedia data, brief description information of the multimedia data, and the like. The multimedia node data includes, for example, key point data, branch data, relationship data, and the like. Wherein the key point data is used to indicate key nodes in the multimedia data associated with the key nodes for ensuring that the content presentation scheme proceeds smoothly. The branch data is used to indicate data between key nodes for increasing a rendering power, and the like of the content presentation scheme. The branching data is typically used to increase the renderability or appreciation of the content rendering scheme. Relationship data is used to indicate relationships between different types of branch data, such as conditional relationships, order critical, parallel relationships, and the like. The multimedia display data includes data associated with a visual presentation, such as video data. Multimedia audio data includes data associated with an auditory presentation, such as audio data. The multimedia additional data includes gas data, smell data, foam data, and the like.

Preferably, determining a target rendering rule associated with the multimedia data to be processed according to the data type and the rendering topic comprises: a target presentation rule set is selected from a plurality of presentation rule sets within a presentation rule base according to the data type. For example, when the data type of the multimedia data to be processed is a movie, then a target presentation rule set associated with the movie is selected from a plurality of presentation rule sets within a presentation rule base. In this case, all presentation rules in the target presentation rule set are presentation rules associated with the movie.

Determining the matching degree of the presentation theme and each presentation rule in a plurality of presentation rules in the target presentation rule group, and determining the presentation rule with the highest matching degree as the target presentation rule associated with the multimedia data to be processed. For example, when the presentation subject of the multimedia data to be processed is an adventure movie, the feature information for describing the feature of the adventure movie is acquired. Calculating a matching degree of the feature information of the presentation theme such as the adventure movie and each presentation rule in the plurality of presentation rules in the target presentation rule group. Wherein each presentation rule also has rule information for describing characteristics of the presentation rule. Calculating the matching degree of the feature information of the presentation theme and each presentation rule comprises performing text comparison, text matching and the like on the feature information and the rule information to calculate the matching degree. And counting the matching degree of the presentation theme with each presentation rule in the plurality of presentation rules in the target presentation rule group, and determining the presentation rule with the highest matching degree as the target presentation rule associated with the multimedia data to be processed.

Selecting a content presentation scheme from a presentation scheme library based on the target presentation rule and determining a presentation database associated with the content presentation scheme, and retrieving a presentation data set associated with the content presentation scheme from the presentation database based on a presentation topic. According to the target presentation rule obtained by processing the multimedia data to be processed, the content presentation scheme can be selected from the presentation scheme library. Typically, each content presentation scheme has a corresponding presentation database, and there is a large amount of presentation data in the presentation database. The application then retrieves a presentation data set associated with the content presentation scheme from a volume of presentation data within the presentation database based on the presentation topic.

Preferably, the processing device 202 performs structural parsing on the content presentation scheme to determine a plurality of construction nodes of the content presentation scheme, performs data processing on the presentation data set based on the plurality of construction nodes to obtain a plurality of presentation items, performs association analysis on the plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items, the association tree structure being used for describing the content presentation scheme by structured data.

Preferably, the method further comprises determining at least one presentation item associated with the content provider using the identification of the content provider. Wherein a single content provider can provide at least one presentation item and to facilitate various types of processing, such as ordering, modifying, etc., of the presentation item, the presentation item is identified with an identification of the content provider. In this way, each presentation item can be efficiently managed.

Each of a plurality of construction nodes is a key point for constructing the content presentation scheme, which can be decomposed into a plurality of content presentation sub-schemes based on the construction nodes. The key points are used for indicating key nodes related to the content presentation scheme for ensuring the content presentation scheme to smoothly progress. The construction nodes may also be understood as support nodes for the content presentation scheme. Wherein data processing the presentation data set based on the plurality of construction nodes to obtain a plurality of presentation items comprises: the content presentation scheme is decomposed into a plurality of content presentation sub-schemes based on a plurality of construction nodes. Generally, a portion before the current construction node and the next construction node is determined as one content presentation sub-scheme. Further, when two construction nodes are directly connected, the former construction node is determined as one content presentation sub-scheme. The presentation item(s) in the presentation data set associated with each content presentation sub-schema are determined to obtain a plurality of presentation items. In general, each fabric node or non-fabric node (one or more nodes between two fabric nodes) may include or refer to one or more presentation items.

Performing association analysis on the plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items, the association tree structure being used to describe the content presentation scheme by structured data. Wherein performing a relevance analysis on the plurality of presentation items comprises: performing association analysis on association relations among the plurality of presentation items, wherein the association relations comprise: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships. The association tree structure utilizes a tree structure to indicate associations between multiple presentation items. In describing the content presentation scheme using the key tree structure, each of the construction nodes and non-construction nodes may be converted into the presentation items that it includes. It follows that a tree structure can convert a content presentation scheme into structured data.

Preferably, the storage device 203 stores an identification of the content provider associated with each presentation item of the plurality of presentation items and stores the adjustment factor associated with the presentation item provided by the content provider associated with each presentation item. As the identification of the content provider of the present application determines the at least one presentation item associated with the content provider, for this purpose the storage device 203 stores the identification of the content provider associated with each presentation item of the plurality of presentation items. Wherein a single content provider can provide at least one presentation item and to facilitate various types of processing, such as ordering, modifying, etc., of the presentation item, the presentation item is identified with an identification of the content provider. In this way, each presentation item can be efficiently managed.

In addition, each presentation item has an adjustment factor provided by the content provider. It should be appreciated that when a particular presentation item of the plurality of presentation items is a presentation item that cannot or does not need to be adjusted, the adjustment factor is a numerical value that does not affect the presentation item, e.g., 0, 1, null, etc. When a specific presentation item among the plurality of presentation items is a presentation item that can/needs to be adjusted, the adjustment factor is a numerical value that will affect the presentation item. To this end, the storage device 203 stores adjustment factors associated with presentation items provided by the content provider associated with each presentation item. Further, the content provider presets an adjustment factor associated with the presentation item. Alternatively, the content provider dynamically sets or adjusts the adjustment factor associated with the presentation item based on the results of the presentation test.

Where a single content provider can provide a single presentation item or a single content provider can provide multiple presentation items. Wherein each presentation item for example comprises: display data, audio data, and additional data. Wherein the display data includes: data suitable for large screen display, data suitable for small screen display and data suitable for virtual display equipment display; wherein the audio data includes: data applicable to the sound equipment and data applicable to the virtual reality equipment; wherein the additional data includes: gas data, odor data, and foam data.

Preferably, the test device 204 performs a presentation test on the association tree structure according to the association relationship of the plurality of presentation items in the association tree structure and the adjustment factor of each presentation item to determine the presentation effect of the content presentation scheme. The association of the plurality of presentation items may include: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships, among others. Wherein performing a presentation test on the association tree structure according to the association relationship of the plurality of presentation items in the association tree structure and the adjustment factor of each presentation item comprises: and determining the test sequence of the plurality of presentation items according to the incidence relation of the plurality of presentation items in the association tree structure. For example, the test order of the plurality of presentation items is determined according to a conditional relationship, an inheritance relationship, a convergence relationship, a branching relationship, and/or a parallel relationship. The presentation items are updated according to the adjustment factor of each presentation item to generate updated presentation items. For example, in the case where there is no explicit designation by the content provider, the initial value of the adjustment factor of the presentation item is null, that is, no change is made to the presentation item. In this case, the updated presentation item and the non-updated presentation item are the same. In general, the adjustment factor may include one or more candidate values, and the adjustment factor for a particular presentation item may be modified to some candidate value, if explicitly specified by the content provider. In this case, the application needs to update the content presentation item with the adjustment factor to generate an updated presentation item. And performing presentation test on the plurality of updated presentation items according to the test sequence. For example, the adjustment factor may display various types of adjustments such as increasing brightness, decreasing brightness, marking portions of content, increasing volume, decreasing volume, increasing wind speed, decreasing wind speed, and so forth.

Preferably, the output device 205 determines the association relationship of the plurality of presentation items involved in the content presentation scheme meeting the predetermined requirement when the presentation effect of the content presentation scheme meets the predetermined requirement, determines the output scheme based on the association relationship of the plurality of presentation items, and outputs the content of the content presentation scheme meeting the predetermined requirement according to the output scheme. And when the presentation effect of the content presentation scheme meets the preset requirement, outputting the content presentation scheme to a data receiving party. Generally, the predetermined requirement for the presentation effect is predetermined by the data receiver, e.g., the demander, the customer, the exhibition unit, etc. The predetermined requirement is, for example, a visual requirement, an audible requirement, an immersive requirement, or the like. And when the presentation effect of the content presentation scheme does not meet the preset requirement, selecting one or more presentation items to be updated from the plurality of presentation items, and generating a plurality of adjustment test schemes according to the adjustment factor of each presentation item to be updated. The presentation item to be updated may also be an update-capable presentation item, or an update-capable presentation item having a degree of association with a predetermined requirement greater than an association threshold. Presentation items that can be updated should be presentation items whose adjustment factors have candidate values. Those skilled in the art will appreciate that various combinations of presentation items that can be updated are constructed using mathematical principles (permutations and/or combinations) to determine multiple adjustment test scenarios. And performing presentation test on the association tree structure according to each adjustment test scheme and determining the adjusted presentation effect of the content presentation scheme, and stopping performing presentation test on the association tree structure according to the adjustment test scheme when the adjusted presentation effect of the content presentation scheme meets a preset requirement. Alternatively, the associated tree structure is subjected to a presentation test according to each adjustment test scheme and an adjusted presentation effect of the content presentation scheme is determined, and the adjustment test scheme when the presentation effect is in the best state is determined as the selected content presentation scheme. The selected content presentation scheme is transmitted to the data recipient.

Preferably, determining an output scheme based on the incidence relation of the plurality of presentation items comprises: and determining an output scheme of content output by a plurality of output devices based on the incidence relation of the plurality of presentation items. For example, the associative relationship of the plurality of presentation items may include: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships, among others. The output devices may include a display area 102, sound output units 103-1, 103-2, 103-3, and 103-4, and additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6. Determining an output scheme for content output by the plurality of output devices based on the association relationship of the plurality of presentation items may be understood as determining an output order of one or more of the display area 102, the sound output units 103-1, 103-2, 103-3 and 103-4, the additional output units 104-1, 104-2, 104-3, 104-4, 104-5 and 104-6 according to a conditional relationship, an inheritance relationship, a convergence relationship, a branching relationship and/or a parallel relationship of the plurality of presentation items, and the like. The output order of one or more of the display area 102, the sound output units 103-1, 103-2, 103-3, and 103-4, and the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 is determined as an output scheme. For example, while the display area 102 displays a picture of autumn, the additional output unit 104-1 outputs gas or wind in cooperation with the picture of autumn. When the display area 102 displays a picture of sea waves, the sound output unit 103 outputs sound of sea waves and the additional output unit 104 outputs moisture. One or more of the display area 102, the sound output units 103-1, 103-2, 103-3, and 103-4, and the additional output units 104-1, 104-2, 104-3, 104-4, 104-5, and 104-6 may perform content output according to a conditional relationship, an inheritance relationship, a convergence relationship, a branching relationship, and/or a parallel relationship, etc.

Fig. 3 is a schematic diagram of a content presentation scheme 300 according to an embodiment of the present invention. The nodes of content presentation scheme 300 include:

fabric nodes

301, 302, 309, and 312, and

non-fabric nodes

303, 304, 305, 306, 307, 308, 310, and 311. The present application performs a structural parsing of a content presentation scheme by a processing device to determine a plurality of

construction nodes

301, 302, 309, and 312 of the content presentation scheme. Data processing a presentation data set of content presentation scheme 300 based on a plurality of construction nodes to obtain a plurality of presentation items, performing association analysis on the plurality of presentation items to determine an association tree structure indicating associations between the plurality of presentation items, the association tree structure being used to describe the content presentation scheme by structured data.

Each of the

construction nodes

301, 302, 309, and 312 is a key point for constructing a content presentation scheme that can be decomposed into a plurality of content presentation sub-schemes based on the construction nodes. The

construction nodes

301, 302, 309, and 312 are key nodes in the content presentation scheme for ensuring the content presentation scheme is smoothly performed. The construction nodes may also be understood as support nodes for the content presentation scheme. Further, the content presentation scheme may be decomposed into a plurality of content presentation sub-schemes based on the

construction nodes

301, 302, 309, and 312, and each branch may be determined as one content presentation sub-scheme as shown in fig. 4. Typically, the current construction node itself and nodes before the current construction node and the next construction node are determined as one content presentation sub-scheme. For example, the portion between the construction node 302 and the construction node 309 is a content presentation sub-scheme, and the

construction node

302 and 308 constitute a content presentation sub-scheme. Further, when two construction nodes are directly connected, the former construction node is determined as one content presentation sub-scheme. For example, if the construction node 301 and the construction node 302 are directly connected, the construction node 301 itself serves as a content presentation sub-scheme. The presentation item(s) in the presentation data set associated with each content presentation sub-schema are determined to obtain a plurality of presentation items. In general, each fabric node or non-fabric node (one or more nodes between two fabric nodes) may include or refer to one or more presentation items. For example, each of the

construction nodes

301, 302, 309, and 312 includes or refers to one presentation item. Each of the

unstructured nodes

303 and 308 includes or refers to a presentation item. Unstructured node 310 includes four presentation items 310-1, 310-2, 310-3, and 310-4. The unstructured node 311 includes two presentation items 311-1 and 311-2.

Performing association analysis on the plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items, as shown in fig. 4. Namely, association analysis is carried out on a plurality of presentation items included in the content presentation scheme to determine an association relation indicating the plurality of presentation items, and an association tree structure is generated according to the association relation among the plurality of presentation items. An association tree structure is used to describe the content presentation scheme by structured data. Wherein performing a relevance analysis on the plurality of presentation items comprises: performing association analysis on association relations among the plurality of presentation items, wherein the association relations comprise: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships. The association tree structure utilizes a tree structure to indicate associations between multiple presentation items. In describing the content presentation scheme using the key tree structure, each of the construction nodes and non-construction nodes may be converted into the presentation items that it includes. It follows that a tree structure can convert a content presentation scheme into structured data.

With respect to content presentation scheme 300, construction node 301 runs to end and proceeds to construction node 302. The fabric node 302 operates to receive and then perform the

non-fabric nodes

303, 304, 305, and 306. Where

unstructured nodes

303, 304, 305, and 306 are running in parallel. Unstructured node 307 is performed after the operation of

unstructured nodes

303 and 304 is finished, and unstructured node 308 is performed after the operation of

unstructured nodes

305 and 306 is finished. Where

unstructured nodes

307 and 308 are run in parallel and

unstructured nodes

307 and 308 are run to completion and then structured node 309. And after the operation of the construction node 309 is finished, the

non-construction nodes

310 and 311 are carried out.

Unstructured nodes

310 and 311 are run in parallel, and

unstructured nodes

310 and 311 are run to the end of the run to construct node 312.

Fig. 4 is a diagram of an association tree structure 400 according to an embodiment of the invention. Performing association analysis on a plurality of presentation items to determine an association tree structure indicating association relationships among the plurality of presentation items. Namely, association analysis is carried out on a plurality of presentation items included in the content presentation scheme to determine an association relation indicating the plurality of presentation items, and an association tree structure is generated according to the association relation among the plurality of presentation items. An association tree structure is used to describe the content presentation scheme by structured data. Wherein performing a relevance analysis on the plurality of presentation items comprises: performing association analysis on association relations among the plurality of presentation items, wherein the association relations comprise: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships. The association tree structure utilizes a tree structure to indicate associations between multiple presentation items. In describing the content presentation scheme using the key tree structure, each of the construction nodes and non-construction nodes may be converted into the presentation items that it includes. It follows that a tree structure can convert a content presentation scheme into structured data.

As shown in fig. 4, the association tree structure 400 includes four level nodes, i.e., node 401, node 402, node 409, and node 412. Where node 401, node 402, node 409, and node 412 may be presentation items that construct

nodes

301, 302, 309, and 312, respectively. Wherein the branch (content presentation sub-scheme) where the node 401 and the node 412 are located includes only one presentation item or node.

The branch (content rendering sub-scheme) in which node 402 is located comprises

nodes

403 and 408. Wherein nodes 403-406 are secondary nodes and nodes 407-408 are tertiary nodes. Wherein nodes 403-408 may be presentation items that construct nodes 303-308, respectively.

The branch (content rendering sub-scheme) in which node 409 is located includes nodes 410-1, 410-2, 410-3, and 410-4, and 411-1 and 411-2. Where nodes 410-1 and 411-1 are secondary nodes, nodes 410-2 and 411-2 are tertiary nodes, node 410-3 is a quaternary node, and node 410-4 is a quinary node. Nodes 410-1, 410-2, 410-3, and 410-4 are four presentation items of unstructured node 310, and nodes 410-1 and 411-1 are two presentation items of unstructured node 311.

Preferably, the application stores an identification of the content provider associated with each presentation item of the plurality of presentation items and stores the adjustment factor associated with the presentation item provided by the content provider associated with each presentation item. The present application stores an identification of the content provider associated with each presentation item of the plurality of presentation items for the purpose of determining at least one presentation item associated with the content provider as a result of the identification of the content provider. Wherein a single content provider can provide at least one presentation item and to facilitate various types of processing, such as ordering, modifying, etc., of the presentation item, the presentation item is identified with an identification of the content provider. In this way, each presentation item can be efficiently managed.

FIG. 5 is a flow diagram of a method 500 for content output based on structured data processing, according to an embodiment of the invention. As shown in fig. 5, method 500 begins at step 501.

In step 501, multimedia data to be processed is acquired from a data provider, content parsing is performed on the multimedia data to be processed to determine a data type and a presentation theme of the multimedia data to be processed, a target presentation rule associated with the multimedia data to be processed is determined according to the data type and the presentation theme, a content presentation scheme is selected from a presentation scheme library based on the target presentation rule and a presentation database associated with the content presentation scheme is determined, and a presentation data set associated with the content presentation scheme is acquired from the presentation database based on the presentation theme.

At step 502, the content presentation scheme is structurally parsed to determine a plurality of construction nodes of the content presentation scheme, the presentation data set is data-processed based on the plurality of construction nodes to obtain a plurality of presentation items, and the plurality of presentation items are association-analyzed to determine an association tree structure indicating association relationships among the plurality of presentation items, the association tree structure being used to describe the content presentation scheme by structured data.

At step 503, an identification of the content provider associated with each presentation item of the plurality of presentation items is stored, and the adjustment factor associated with the presentation item provided by the content provider associated with each presentation item is stored. The present application stores an identification of the content provider associated with each presentation item of the plurality of presentation items for the purpose of determining at least one presentation item associated with the content provider as a result of the identification of the content provider. Wherein a single content provider can provide at least one presentation item and to facilitate various types of processing, such as ordering, modifying, etc., of the presentation item, the presentation item is identified with an identification of the content provider. In this way, each presentation item can be efficiently managed.

In addition, each presentation item has an adjustment factor provided by the content provider. It should be appreciated that when a particular presentation item of the plurality of presentation items is a presentation item that cannot or does not need to be adjusted, the adjustment factor is a numerical value that does not affect the presentation item, e.g., 0, 1, null, etc. When a specific presentation item among the plurality of presentation items is a presentation item that can/needs to be adjusted, the adjustment factor is a numerical value that will affect the presentation item. To this end, the present application stores adjustment factors associated with presentation items provided by content providers associated with each presentation item. Further, the content provider presets an adjustment factor associated with the presentation item. Alternatively, the content provider dynamically sets or adjusts the adjustment factor associated with the presentation item based on the results of the presentation test.

In step 504, a presentation test is performed on the association tree structure according to the association relationship of the plurality of presentation items in the association tree structure and the adjustment factor of each presentation item to determine the presentation effect of the content presentation scheme. The association of the plurality of presentation items may include: conditional relationships, inheritance relationships, aggregation relationships, branching relationships, and/or parallel relationships, among others. Wherein performing a presentation test on the association tree structure according to the association relationship of the plurality of presentation items in the association tree structure and the adjustment factor of each presentation item comprises: and determining the test sequence of the plurality of presentation items according to the incidence relation of the plurality of presentation items in the association tree structure. For example, the test order of the plurality of presentation items is determined according to a conditional relationship, an inheritance relationship, a convergence relationship, a branching relationship, and/or a parallel relationship. The presentation items are updated according to the adjustment factor of each presentation item to generate updated presentation items. For example, in the case where there is no explicit designation by the content provider, the initial value of the adjustment factor of the presentation item is null, that is, no change is made to the presentation item. In this case, the updated presentation item and the non-updated presentation item are the same. In general, the adjustment factor may include one or more candidate values, and the adjustment factor for a particular presentation item may be modified to some candidate value, if explicitly specified by the content provider. In this case, the application needs to update the content presentation item with the adjustment factor to generate an updated presentation item. And performing presentation test on the plurality of updated presentation items according to the test sequence. For example, the adjustment factor may display various types of adjustments such as increasing brightness, decreasing brightness, marking portions of content, increasing volume, decreasing volume, increasing wind speed, decreasing wind speed, and so forth.

In step 505, when the presentation effect of the content presentation scheme meets a predetermined requirement, determining the incidence relation of a plurality of presentation items related to the content presentation scheme meeting the predetermined requirement, determining an output scheme based on the incidence relation of the plurality of presentation items, and outputting the content of the content presentation scheme meeting the predetermined requirement according to the output scheme. And when the presentation effect of the content presentation scheme meets the preset requirement, outputting the content presentation scheme to a data receiving party. Generally, the predetermined requirement for the presentation effect is predetermined by the data receiver, e.g., the demander, the customer, the exhibition unit, etc. The predetermined requirement is, for example, a visual requirement, an audible requirement, an immersive requirement, or the like. And when the presentation effect of the content presentation scheme does not meet the preset requirement, selecting one or more presentation items to be updated from the plurality of presentation items, and generating a plurality of adjustment test schemes according to the adjustment factor of each presentation item to be updated. The presentation item to be updated may also be an update-capable presentation item, or an update-capable presentation item having a degree of association with a predetermined requirement greater than an association threshold. Presentation items that can be updated should be presentation items whose adjustment factors have candidate values. Those skilled in the art will appreciate that various combinations of presentation items that can be updated are constructed using mathematical principles (permutations and/or combinations) to determine multiple adjustment test scenarios. And performing presentation test on the association tree structure according to each adjustment test scheme and determining the adjusted presentation effect of the content presentation scheme, and stopping performing presentation test on the association tree structure according to the adjustment test scheme when the adjusted presentation effect of the content presentation scheme meets a preset requirement. Alternatively, the associated tree structure is subjected to a presentation test according to each adjustment test scheme and an adjusted presentation effect of the content presentation scheme is determined, and the adjustment test scheme when the presentation effect is in the best state is determined as the selected content presentation scheme. The selected content presentation scheme is transmitted to the data recipient.

FIG. 6 is a schematic diagram of a content presentation scenario 600 according to another embodiment of the present invention. As shown in FIG. 6, the content presentation scenario 600 is a more comprehensive scenario, area, or facility. For example, the content presentation scenario 600 may be a (performance) ecological town, a performance community, and so on. The content presentation scene 600 is an ecological town of performance with national amorous feelings and modern artistic features and can create (make) performance items with independent copyrights, including stage plays, ecological live-action performances, fashion entertainment items, and the like, thereby generating culture, communication, creativity, information industry, and the like with the performance as a core.

The content presentation scenario 600 includes a creative center 601, a planning center 602, a production center 603, a composition and rehearsal center 604, a dining center 605, a training center 606, an entertainers data center 607, and a product center 608. Creative center 601 is docked with wisdom, the thinking collides, creats out a piece of splendid works, provides creative personnel's creative space, and the creative includes: director's conception, the originality of the script, visual design, music creation. The planning center 602 further plans the director's conception, the originality of the scenario, the visual design, and the music creation to form a specific plan. The manufacturing center 603 carves out the specific scheme, so that flying wings can be inserted for the drama, and the flying wings can be monitored and adjusted at any time. The composition and rehearsal center 604 has a large rehearsal hall and a multi-functional theater, and can perform real-scene rehearsal and lean and refine. Meanwhile, entering a rehearsal center, combining and rehearsing actors, devices, lamplight, sound and multimedia to complete the rehearsal quickly. The dining center 605 provides eating, living, space and dining services so that the creation personnel can realize safe creation. The training center 606 provides training for the performance and the staff, can implement integrated creation, and provides talents for future markets. The talent performance data center 607 enables new projects to match existing system modules and then quickly achieve efficient matching of new products.

And the data of the performance, the originality and the talents are accumulated, so that the refinement and the differentiation are realized. The method provides common standardized content, improves efficiency, reduces cost, and provides other processes aiming at differentiated content. The product center 608 produces stage plays (including operas, poems, children plays, situation opera, dance plays, music plays, etc.), large shows (tourist festival, international cartoon festival, celebration, open-captions, awards, evening party, etc.), show shows (multimedia live-action), theme parks, movies, and television products.

The advantages of the content presentation scenario 600 are: 1. time and economic cost are saved; 2. performance resources can be fully utilized: actor training, performance personnel training, and performance resource storage; 3. completing synthesis and scouring, finding problems, modifying in situ until meeting requirements and achieving an ideal state; 4. the survival rate of the work is higher; 5. material cost and time cost, synthetic arrangement; 6. the capital can be saved: the theatrical sparring cost is high, and the sparring time is very short; 7. the management is convenient; 8. the quality of the works is guaranteed, the integrity of the works is guaranteed, and the quality is guaranteed. The problems that the performance fails or the success rate is low due to the fact that no synthesis sparing is performed or sparing time is not enough and problems occur after a theater.

Generally, all terms used in the claims are to be interpreted according to their ordinary meaning in the technical field, unless explicitly defined otherwise herein. All references to "a/an/the [ device, component, etc ]" are to be interpreted openly as referring to at least one instance of said device, component, etc., unless explicitly stated otherwise. The steps of any method disclosed herein do not have to be performed in the exact order disclosed, unless explicitly stated.

Claims

1. A system for content output based on structured data processing, the system comprising:

the testing equipment is used for performing presentation test on the association tree structure according to the association relation of a plurality of presentation items in the association tree structure and the adjustment factor of each presentation item so as to determine the presentation effect of the content presentation scheme;

and the output equipment determines the incidence relation of a plurality of presentation items related to the content presentation scheme meeting the predetermined requirement of the data receiver when the presentation effect of the content presentation scheme meets the predetermined requirement of the data receiver, determines an output scheme based on the incidence relation of the plurality of presentation items, and outputs the content of the content presentation scheme meeting the predetermined requirement of the data receiver according to the output scheme.

2. The system of claim 1, the multimedia data to be processed comprising instructional content for indicating a data type and a presentation theme, and the multimedia data to be processed comprising data associated with a content presentation.

3. The system according to claim 1 or 2, wherein the data provider generates the multimedia data to be processed according to rules preset by a data receiver of the content presentation scheme.

4. The system according to claim 1 or 2, the data provider generating the multimedia data to be processed according to the current needs of the data receiver of the content presentation scheme.

5. The system of claim 3, further comprising the data provider modifying the multimedia data to be processed according to current needs of a data recipient of the content presentation scheme.

6. The system of claim 1, the multimedia data to be processed comprising: multimedia summary data, multimedia node data, multimedia presentation data, multimedia audio data, and multimedia additional data.

7. The system of claim 1, wherein determining a target rendering rule associated with the multimedia data to be processed according to the data type and rendering topic comprises:

8. The system of claim 1, further comprising utilizing an identification of the content provider to determine at least one presentation item associated with the content provider.

9. The system of claim 1, each of the plurality of construction nodes being a key point for constructing the content presentation scheme, the content presentation scheme being capable of being decomposed into a plurality of content presentation sub-schemes based on construction nodes.

10. The system of claim 1, wherein data processing the presentation data set based on a plurality of construction nodes to obtain a plurality of presentation items comprises:

11. The system of claim 1 or 10, wherein performing association analysis on the plurality of presentation items comprises:

12. The system of claim 11, the association tree structure utilizes a tree structure to indicate associations between a plurality of presentation items.

13. The system of claim 1, wherein a single content provider can provide a single presentation item, or a single content provider can provide multiple presentation items.

14. The system of claim 13, the content provider presetting an adjustment factor associated with a presentation item.

15. The system of claim 1 or 14, the content provider dynamically setting or adjusting an adjustment factor associated with a presentation item according to the results of the presentation test.

16. The system of claim 1, wherein when the presentation effect of the content presentation scheme does not meet a predetermined requirement, one or more presentation items to be updated are selected from the plurality of presentation items, a plurality of adjustment test schemes are generated according to an adjustment factor of each presentation item to be updated, the association tree structure is subjected to presentation test according to each adjustment test scheme and an adjusted presentation effect of the content presentation scheme is determined, and when the adjusted presentation effect of the content presentation scheme meets the predetermined requirement, presentation test of the association tree structure according to the adjustment test scheme is stopped.

17. The system of claim 1, wherein presentation testing the association tree structure according to associations of a plurality of presentation items in the association tree structure and adjustment factors for each presentation item comprises:

18. The system of claim 1, the predetermined requirement for presentation effect is predetermined by the data recipient.

19. The system of claim 1 or 17, wherein each presentation item comprises: display data, audio data, and additional data.

20. The system of claim 19, wherein displaying data comprises: data suitable for large screen display, data suitable for small screen display and data suitable for virtual display equipment display; wherein the audio data includes: data applicable to the sound equipment and data applicable to the virtual reality equipment; wherein the additional data includes: gas data, odor data, and foam data.

21. A method for content output based on structured data processing, the method comprising:

22. The method of claim 21, the to-be-processed multimedia data comprising indicative content for indicating a data type and a presentation topic, and the to-be-processed multimedia data comprising data associated with a content presentation.

23. The method according to claim 21 or 22, wherein the data provider generates the multimedia data to be processed according to rules preset by a data receiver of the content presentation scheme.

24. The method according to claim 21 or 22, the data provider generating the pending multimedia data according to current needs of a data recipient of the content presentation scheme.

25. The method of claim 23, further comprising the data provider modifying the multimedia data to be processed according to current needs of a data recipient of the content presentation scheme.

26. The method of claim 21, the multimedia data to be processed comprising: multimedia summary data, multimedia node data, multimedia presentation data, multimedia audio data, and multimedia additional data.

27. The method of claim 21, wherein determining a target rendering rule associated with the multimedia data to be processed according to the data type and rendering topic comprises:

28. The method of claim 21, further comprising utilizing an identification of the content provider to determine at least one presentation item associated with the content provider.

29. The method of claim 21, each of the plurality of construction nodes being a key point for constructing the content presentation scheme, the content presentation scheme being capable of being decomposed into a plurality of content presentation sub-schemes based on construction nodes.

30. The method of claim 21, wherein data processing the presentation data set based on a plurality of construction nodes to obtain a plurality of presentation items comprises:

31. The method of claim 21 or 30, wherein performing association analysis on the plurality of presentation items comprises:

32. The method of claim 31, the association tree structure utilizes a tree structure to indicate associations between multiple presentation items.

33. The method of claim 21, wherein a single content provider can provide a single presentation item, or a single content provider can provide multiple presentation items.

34. The method of claim 33, the content provider presetting an adjustment factor associated with a presentation item.

35. The method of claim 21 or 34, the content provider dynamically setting or adjusting an adjustment factor associated with a presentation item according to the results of the presentation test.

36. The method of claim 21, selecting one or more presentation items to be updated among the plurality of presentation items when the presentation effect of the content presentation scheme does not meet a predetermined requirement, generating a plurality of adjustment test schemes according to an adjustment factor of each presentation item to be updated, performing presentation test on the association tree structure according to each adjustment test scheme and determining an adjusted presentation effect of the content presentation scheme, and stopping performing presentation test on the association tree structure according to the adjustment test scheme when the adjusted presentation effect of the content presentation scheme meets the predetermined requirement.

37. The method of claim 21, wherein performing a presentation test on the association tree structure according to the associations of a plurality of presentation items in the association tree structure and the adjustment factor of each presentation item comprises:

38. The method of claim 21, the predetermined requirement for rendering the effect is predetermined by a data recipient.

39. The method of claim 21 or 37, wherein each presentation item comprises: display data, audio data, and additional data.

40. The method of claim 39, wherein displaying data comprises: data suitable for large screen display, data suitable for small screen display and data suitable for virtual display equipment display; wherein the audio data includes: data applicable to the sound equipment and data applicable to the virtual reality equipment; wherein the additional data includes: gas data, odor data, and foam data.