CN109005436A - A kind of method and apparatus of the advertisement between network direct broadcasting - Google Patents

A kind of method and apparatus of the advertisement between network direct broadcasting Download PDF

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Publication number
CN109005436A
CN109005436A CN201710424425.9A CN201710424425A CN109005436A CN 109005436 A CN109005436 A CN 109005436A CN 201710424425 A CN201710424425 A CN 201710424425A CN 109005436 A CN109005436 A CN 109005436A
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CN
China
Prior art keywords
direct broadcasting
user terminal
advertisement
broadcasting room
background music
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710424425.9A
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Chinese (zh)
Inventor
姚金明
张文明
陈少杰
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Wuhan Douyu Network Technology Co Ltd
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Wuhan Douyu Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wuhan Douyu Network Technology Co Ltd filed Critical Wuhan Douyu Network Technology Co Ltd
Priority to CN201710424425.9A priority Critical patent/CN109005436A/en
Publication of CN109005436A publication Critical patent/CN109005436A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The present invention provides a kind of method of advertisement between network direct broadcasting, comprising: advertisement background music is loaded into the direct broadcasting room page of user terminal;The present invention provides a kind of device of advertisement between network direct broadcasting, comprising: receiving module, first obtain module, the second acquisition module and loading module.This method provided by the invention and device, by the instruction for receiving the carrying advertisement background music of user terminal, obtain the direct broadcasting room where user terminal, then institute's advertisement background music to be loaded is obtained, and advertisement background music is loaded into the direct broadcasting room page of user terminal, it realizes in the case where user's license, to the function of user terminal carrying advertisement background music, a kind of new advertisement pushing mode is provided in network direct broadcasting, meanwhile also the audient by network direct broadcasting industry can more effectively be promoted to transform into commercial audience in network direct broadcasting.

Description

A kind of method and apparatus of the advertisement between network direct broadcasting
Technical field
The present invention relates to network direct broadcasting field, a kind of method more particularly, to advertisement between network direct broadcasting and Device.
Background technique
Network direct broadcasting uses the advantage of internet, by the modes such as video signal by personal displayings, product introduction, talk with interview, In the contents real-time release to internet such as online training, using the intuitive, quick of internet, the form of expression is good, it is abundant in content, hand over The features such as mutually property is strong, region is unrestricted and audient can divide reinforces the promotion effect shown.
Currently, the communication mode of live streaming is also increasingly welcomed by the general public with the rise of network direct broadcasting industry.It is adjoint The scale of network direct broadcasting constantly expands, and the hot spot-effect of network direct broadcasting also increasingly highlights, and the hot spot-effect of network direct broadcasting embodies More higher focus, as the focus of network direct broadcasting industry is higher and higher, the audient of network direct broadcasting industry has surmounted The audient of traditional tv.
But due to the particularity of network direct broadcasting industry, causing can only be to hang two dimensional code, main broadcaster mouthful in network direct broadcasting Broadcast, the modes such as outdoor live streaming are to user's advertisement, the mode of advertisement pushing is by biggish limitation;Simultaneously as advertisement pushes away The audient of network direct broadcasting industry can not effectively be transformed into commercial audience in network direct broadcasting by the limitation for the mode sent.
Summary of the invention
In order to overcome the above problem or at least be partially solved the above problem, the present invention provides one kind between network direct broadcasting The method and apparatus of advertisement.
According to an aspect of the present invention, a kind of method of advertisement between network direct broadcasting is provided, comprising: receive user The starting advertisement background music that terminal is sent loads function;Advertisement background music is loaded into the direct broadcasting room page of user terminal.
Wherein, the direct broadcasting room page that advertisement background music is loaded into user terminal is specifically included: by advertisement background music Pass to FLASH server;Advertisement background music is loaded into user terminal by the audio output interface of FLASH server The direct broadcasting room page.
Wherein, this method further include: partition identification is added to direct broadcasting room according to the affiliated subregion of direct broadcasting room;Advertisement background is set The incidence relation of music and partition identification.
Wherein, receiving the starting advertisement background music load function that user terminal is sent includes: later acquisition user terminal The direct broadcasting room at place;Advertisement background music is obtained according to the partition identification of direct broadcasting room and incidence relation.
Wherein, the direct broadcasting room where obtaining user terminal includes: the barrage service by checking and confirming direct broadcasting room later Middle there are the User ID that user terminal logs in, to determine that user terminal does not exit the direct broadcasting room.
Wherein it is determined that it includes: the audio for adjusting direct broadcasting room and pushing to user terminal that user terminal, which does not exit direct broadcasting room later, Volume.
Wherein, the audio volume that adjustment direct broadcasting room is pushed to user terminal specifically: according to user terminal to audio volume Adjustment mode selection, the audio output interface of direct broadcasting room is controlled, direct broadcasting room is reduced or eliminated and is pushed away to user terminal The audio volume sent.
Another aspect of the present invention provides a kind of device of advertisement between network direct broadcasting, comprising: receiving module is used Function is loaded in receiving the starting advertisement background music that user terminal is sent;First obtains module, for obtaining user terminal institute Direct broadcasting room;Second obtains module, for obtaining advertisement background music according to the partition identification and incidence relation of direct broadcasting room;Add Module is carried, for advertisement background music to be loaded into the direct broadcasting room page of user terminal.
Another aspect of the present invention provides a kind of computer program product, and the computer program product is non-including being stored in Computer program in transitory computer readable storage medium, the computer program include program instruction, when the program instruction quilt When computer executes, computer is made to execute above-mentioned method.
Another aspect of the present invention provides a kind of non-transient computer readable storage medium, and the non-transient computer is readable Storage medium stores computer program, which makes computer execute above-mentioned method.
The method and apparatus of a kind of advertisement between network direct broadcasting provided by the invention, by adding advertisement background music It is downloaded to the direct broadcasting room page of user terminal, a kind of new advertisement pushing mode is provided in network direct broadcasting, meanwhile, it also can be in net The audient by network direct broadcasting industry is more effectively promoted to transform into commercial audience in network live streaming.
Detailed description of the invention
It, below will be to embodiment or the prior art in order to illustrate more clearly of the present invention or technical solution in the prior art Attached drawing needed in description is briefly described, it should be apparent that, the accompanying drawings in the following description is of the invention one A little embodiments for those of ordinary skill in the art without creative efforts, can also be according to these Attached drawing obtains other attached drawings.
Fig. 1 is the flow chart according to the method for the advertisement between network direct broadcasting of the embodiment of the present invention;
Fig. 2 is the flow chart according to the method for the advertisement between network direct broadcasting of further embodiment of this invention;
Fig. 3 is the schematic diagram according to the device of the advertisement between network direct broadcasting of the embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached in the embodiment of the present invention Figure, is clearly and completely described the technical solution in the present invention, it is clear that described embodiment is a part of the invention Embodiment, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not making wound Every other embodiment obtained under the premise of the property made labour, shall fall within the protection scope of the present invention.
Network direct broadcasting is by network direct broadcasting platform, using internet and advanced multimedia communication technology, by net Upper building one integrate the multifunctional network platform of audio, video, interaction link, enterprise or individual can with direct-on-line into Row voice, video, the comprehensive of data exchange and interact.Direct broadcasting room in network direct broadcasting is a kind of space of virtualization, and live streaming is flat Current direct broadcasting room is shown to user by platform, for selection, after user passes through user terminal selecting direct broadcasting room, is shown on user terminal The direct broadcasting room page for showing corresponding direct broadcasting room shows that the user enters the direct broadcasting room, and user can be received by the direct broadcasting room page and be led Broadcast the interactive information with other users, including sound and barrage text information etc..
In one embodiment of the invention, a kind of method of advertisement between network direct broadcasting is provided, comprising: receive and use The starting advertisement background music that family terminal is sent loads function;Advertisement background music is loaded into the direct broadcasting room page of user terminal Face.
Advertisement background music refers to that broadcasting media used music during advertising, advertisement background music have Different from the taste characteristic of general significance act of music, the taste characteristic of its existing general act of music also contains advertisement skill Certain characteristics of art have certain advertisement propaganda function.
Network direct broadcasting user sends the instruction that starting advertisement background music loads to network direct broadcasting platform by user terminal, After the server of network direct broadcasting platform receives the instruction, advertisement background music is loaded into the direct broadcasting room page of the user terminal Face, so that the direct broadcasting room page contains the audio of the advertisement background music, the direct broadcasting room page in the family terminal, by the live streaming Between the audio of the page advertisement background music that includes the user is played to by the audio output apparatus of user terminal, to make User's uppick advertisement background music.
Wherein, the direct broadcasting room page that advertisement background music is loaded into user terminal is specifically included: by advertisement background music Pass to FLASH server;Advertisement background music is loaded into user terminal by the audio output interface of FLASH server The direct broadcasting room page.FLASH server is a kind of streaming media server, can by the multi-medium datas such as the audio-video of high quality in real time, Safety is transmitted to the terminal devices such as computer, mobile phone, tablet computer, it can be achieved that the live streaming of network HD video, the instant sound of network The network multimedia interactive application abundant such as video communication, in the present embodiment, live streaming platform is by advertisement background music (BackgroundMusic) it is stored in the advertising management module being arranged in background server (WebBackstageServer) (AdvertModular) in, Front End Server (WebReceptionServer) passes through access advertising management module (AdvertModular) advertisement background music is obtained, and advertisement background music is passed into FLASH server, is then passed through Advertisement background music is loaded into the direct broadcasting room page of user terminal by the audio output interface of FLASH server.
The present embodiment is provided in network direct broadcasting by the way that advertisement background music to be loaded into the direct broadcasting room page of user terminal A kind of new advertisement pushing mode, meanwhile, also can more effectively it promote the audient of network direct broadcasting industry in network direct broadcasting Transform into commercial audience.
Based on above embodiments, this method further include: add partition identification to direct broadcasting room according to the affiliated subregion of direct broadcasting room;If Set the incidence relation of advertisement background music and partition identification.
Specifically, backstage manager (Administrators) log in background server (WebReceptionServer) it Afterwards, in background partition management module, corresponding partition identification is increased to the direct broadcasting room in the same subregion (PartitionMark).After the partition identification (PartitionMark) of direct broadcasting room adds successfully, mentioned for subsequent function For support.
Backstage manager (Administrators) adds advertisement background in advertising management module (AdvertModular) Music (BackgroundMusic) successfully adds advertisement background music in advertising management module (AdvertModular) (BackgroundMusic) after, advertisement background music (BackgroundMusic) and partition identification are established (PartitionMark) incidence relation between, by advertisement background music (BackgroundMusic) and partition identification (PartitionMark) incidence relation is kept into the contingency table of background server (WebReceptionServer).
Based on above embodiments, with reference to Fig. 1, the method for the present invention provides a kind of between network direct broadcasting advertisement, packet : S11 is included to receive the starting advertisement background music that user terminal is sent and load function;S12 obtains the live streaming where user terminal Between;S13 obtains advertisement background music according to the partition identification of direct broadcasting room and incidence relation;S14 loads advertisement background music To the direct broadcasting room page of user terminal.
Specifically, carrying advertisement background music function, and the control that will control whether to open the function is arranged by server Key is shown on the direct broadcasting room page of user terminal.After user clicks the control key on the direct broadcasting room page of user terminal, service Device receives the control command, shows to need carrying advertisement background music on the direct broadcasting room page of the user terminal.According to service The User ID of device storage and the corresponding relationship of direct broadcasting room ID, obtain the direct broadcasting room where the user terminal.
Preserve the incidence relation of advertisement background music and partition identification in the contingency table of server, direct broadcasting room is added to point Area's mark, server can obtain advertisement background music according to the partition identification and incidence relation of direct broadcasting room, and by advertisement background sound Advertisement background music is more specifically stored the advertisement being arranged in the server by the happy direct broadcasting room page for being loaded into user terminal In management module, server obtains advertisement background music according to partition identification, and advertisement background music is passed to FLASH service Then advertisement background music is loaded into the direct broadcasting room page of user terminal by device by the audio output interface of FLASH server.
The state of the function is defaulted direct broadcasting room background music load function for example, being arranged in the server to close shape State, user need to enable the function by clicking the control key on the direct broadcasting room page.That is advertising management module (AdvertModular) state loaded in advertisement background music (BackgroundMusic) is set as default and closes, Need to receive the instruction of user, to modify the state whether advertisement background music (BackgroundMusic) is loaded.It connects After the open command for receiving user, background server (WebReceptionServer) is by Front End Server (WebReceptionServer) interface, by advertisement background music associated by corresponding partition identification (BackgroundMusic), it is transferred to Front End Server (WebReceptionServer).
After receiving the starting advertisement background music load function that user terminal is sent, Front End Server (WebReceptionServer), function (UserObtainParameter) is obtained by customer parameter, to obtain current login The User ID (Logid) of user simultaneously obtains the direct broadcasting room ID (RoomID) where User ID (Logid).Pass through the live streaming of acquisition Between ID (RoomID), in the Front End Server (WebReceptionServer) between matching current live ID (RoomID) subregion Mark, Front End Server (WebReceptionServer) is by access advertisement background music (BackgroundMusic) and divides The contingency table of area's mark, obtains corresponding advertisement background music in advertising management module (AdvertModular) (BackgroundMusic)。
It, will after Front End Server (WebReceptionServer) obtains advertisement background music (BackgroundMusic) Advertisement background music (BackgroundMusic) passes to FLASH server (WebFlashServer), is serviced by FLASH The interface of the audio output of device (WebFlashServer), carrying advertisement background music (BackgroundMusic).
Advertisement background music by being loaded into the user terminal of starting advertisement background music load function by the present embodiment The direct broadcasting room page realizes in the case where user's license, straight in network to the function of user terminal carrying advertisement background music A kind of new advertisement pushing mode is provided in broadcasting, meanwhile, also can more effectively it promote network direct broadcasting row in network direct broadcasting The audient of industry transforms into commercial audience.
Based on above embodiments, as shown in Fig. 2, the direct broadcasting room where obtaining user terminal includes: later by checking simultaneously Confirm that there are the User ID that user terminal logs in the barrage service of direct broadcasting room, to determine that user terminal does not exit the direct broadcasting room; Determine after user terminal does not exit direct broadcasting room to include: the audio volume for adjusting direct broadcasting room and pushing to user terminal;Wherein, it adjusts The audio volume that direct broadcasting room is pushed to user terminal specifically: the selection according to user terminal to the adjustment mode of audio volume, The audio output interface of direct broadcasting room is controlled, the audio volume that direct broadcasting room is pushed to user terminal is reduced or eliminated.
Specifically, obtain user terminal where direct broadcasting room after, judge whether user terminal exits the direct broadcasting room, pass through It accesses to the interface of barrage service (WebBarrageServer), checks User ID (Logid) whether also in the direct broadcasting room Barrage service (WebBarrageServer) in, to judge whether user terminal exits the direct broadcasting room, held if not exiting Row carrying advertisement background music, if User ID (Logid) is not in the barrage service (WebBarrageServer) of the direct broadcasting room In, then without processing.
Determine that user terminal does not exit after direct broadcasting room, according to User ID (Logid) and direct broadcasting room come positioning user terminal The direct broadcasting room page.After the direct broadcasting room page of positioning user terminal, according to user terminal to the adjustment mode of audio volume Selection, by call Front End Server (WebReceptionServer) interface, control direct broadcasting room to the direct broadcasting room page Output interface, reduce or eliminate the audio volume that direct broadcasting room is pushed to user terminal.
The present embodiment passes through the instruction for receiving the carrying advertisement background music of user terminal, straight where acquisition user terminal Between broadcasting, institute's advertisement background music to be loaded is obtained, advertisement background music is loaded into the direct broadcasting room page of user terminal, is realized In the case where user's license, to the function of user terminal carrying advertisement background music, one kind is provided in network direct broadcasting New advertisement pushing mode, meanwhile, also the audient by network direct broadcasting industry can more effectively be promoted to be converted in network direct broadcasting For commercial audience.
As another embodiment of the invention, a kind of device of advertisement between network direct broadcasting is provided, comprising: receive Module 31, first obtains module 32, second and obtains module 33 and loading module 34, in which:
Receiving module 31 is used to receive the starting advertisement background music load function of user terminal transmission;
First acquisition module 32 is used to obtain the direct broadcasting room where user terminal;
Second, which obtains module 33, is used to obtain advertisement background music according to the partition identification and incidence relation of direct broadcasting room;
Loading module 34 is used to for advertisement background music being loaded into the direct broadcasting room page of user terminal.
Specifically, carrying advertisement background sound is arranged by the background server (WebReceptionServer) of server Happy function, and will control whether that the control key for opening the function is shown on the direct broadcasting room page of user terminal.User is at user's end After clicking the control key on the direct broadcasting room page at end, receiving module 31 receives the control command, shows the live streaming of the user terminal Between need carrying advertisement background music on the page.First obtains module 32 according to background server (WebReceptionServer) The User ID (Logid) of storage and the corresponding relationship of direct broadcasting room ID (RoomID), obtain the direct broadcasting room where the user terminal.
Advertisement background music is preserved in the contingency table of background server (WebReceptionServer) (BackgroundMusic) and the incidence relation of partition identification (PartitionMark), direct broadcasting room are added to partition identification (PartitionMark), the second acquisition module 33 according to the partition identification (PartitionMark) of direct broadcasting room and can be associated with pass System obtains advertisement background music;Advertisement background music is loaded into the direct broadcasting room page of user terminal by loading module 34, more specifically , advertisement background music (BackgroundMusic) is stored in background server by loading module 34 (WebReceptionServer) in the advertising management module (AdvertModular) being arranged in, and pass through Front End Server (WebReceptionServer) access advertising management module (AdvertModular) obtains advertisement background music, and by advertisement Background music passes to FLASH server, is then loaded advertisement background music by the audio output interface of FLASH server To the direct broadcasting room page of user terminal.
The present embodiment receives the control command of user terminal by receiving module, and the first acquisition module obtains the user terminal The direct broadcasting room at place, second, which obtains module, obtains institute's advertisement background music to be loaded, and loading module is realized advertisement background sound The happy direct broadcasting room page for being loaded into the user terminal is realized in the case where user's license, is carried on the back to user terminal carrying advertisement The function of scape music provides a kind of new advertisement pushing mode in network direct broadcasting, meanwhile, also can more have in network direct broadcasting Effect ground promotes the audient of network direct broadcasting industry transforming into commercial audience.
As another embodiment of the invention, a kind of computer program product is provided, which includes The computer program being stored in non-transient computer readable storage medium, the computer program include program instruction, work as program When instruction is computer-executed, computer is able to carry out method provided by above-mentioned each method embodiment, for example, receives and uses The starting advertisement background music that family terminal is sent loads function;Obtain the direct broadcasting room where user terminal;According to point of direct broadcasting room Area's mark and incidence relation obtain advertisement background music;Advertisement background music is loaded into the direct broadcasting room page of user terminal.
As another embodiment of the invention, a kind of non-transient computer readable storage medium is provided, the non-transient meter Calculation machine readable storage medium storing program for executing stores computer program, which propose the above-mentioned each method embodiment of computer execution The method of confession, for example, receive the starting advertisement background music that user terminal is sent and load function;Obtain user terminal place Direct broadcasting room;Advertisement background music is obtained according to the partition identification of direct broadcasting room and incidence relation;Advertisement background music is loaded into The direct broadcasting room page of user terminal.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through Computer program instructions relevant hardware is completed, and computer program above-mentioned can store to be situated between in a computer-readable storage In matter, which when being executed, executes step including the steps of the foregoing method embodiments;And storage medium above-mentioned includes: The various media that can store program code such as ROM, RAM, magnetic or disk.
The embodiments such as device described above are only schematical, wherein the unit as module declaration can be or Person, which may not be, to be physically separated, and may or may not be physical unit, it can and it is in one place, or It may be distributed over multiple network units.Some or all of the modules therein can be selected to realize according to the actual needs The purpose of this embodiment scheme.Those of ordinary skill in the art are without paying creative labor, it can understand And implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation Method described in certain parts of example or embodiment.
The method for bitrate adjustment and device of Streaming Media in the network direct broadcasting that the various embodiments described above of the present invention provide, by connecing The instruction of the carrying advertisement background music of user terminal is received, the direct broadcasting room where user terminal is obtained, it is to be loaded wide to obtain institute Background music is accused, advertisement background music is loaded into the direct broadcasting room page of user terminal, is realized in the case where user's license, To the function of user terminal carrying advertisement background music, a kind of new advertisement pushing mode is provided in network direct broadcasting, meanwhile, Also the audient by network direct broadcasting industry can be more effectively promoted to transform into commercial audience in network direct broadcasting.
Finally, it is stated that: the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although ginseng According to previous embodiment, invention is explained in detail, those skilled in the art should understand that: it still can be with It modifies the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features;And These are modified or replaceed, the spirit and model of technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution It encloses.

Claims (10)

1. a kind of method of the advertisement between network direct broadcasting characterized by comprising
It receives the starting advertisement background music that user terminal is sent and loads function;
Advertisement background music is loaded into the direct broadcasting room page of the user terminal.
2. the method for the advertisement according to claim 1 between network direct broadcasting, which is characterized in that described to carry on the back advertisement The direct broadcasting room page that scape music is loaded into user terminal specifically includes:
The advertisement background music is passed into FLASH server;
The advertisement background music is loaded into the straight of the user terminal by the audio output interface of the FLASH server Broadcast a page.
3. the method for the advertisement according to claim 1 between network direct broadcasting, which is characterized in that the method is also wrapped It includes:
Partition identification is added to the direct broadcasting room according to the affiliated subregion of direct broadcasting room;
The incidence relation of advertisement background music and partition identification is set.
4. the method for the advertisement according to claim 3 between network direct broadcasting, which is characterized in that the reception user Include: after the starting advertisement background music load function that terminal is sent
Obtain the direct broadcasting room where the user terminal;
The advertisement background music is obtained according to the partition identification of the direct broadcasting room and the incidence relation.
5. the method for the advertisement according to claim 4 between network direct broadcasting, which is characterized in that described in the acquisition Include: after direct broadcasting room where user terminal
There are the User ID that the user terminal logs in barrage service by checking and confirming the direct broadcasting room, to determine It states user terminal and does not exit the direct broadcasting room.
6. the method for the advertisement according to claim 5 between network direct broadcasting, which is characterized in that described in the determination User terminal does not exit the direct broadcasting room
Adjust the audio volume that the direct broadcasting room is pushed to the user terminal.
7. the method for the advertisement according to claim 6 between network direct broadcasting, which is characterized in that described in the adjustment The audio volume that direct broadcasting room is pushed to the user terminal specifically:
Selection according to the user terminal to the adjustment mode of audio volume carries out the audio output interface of the direct broadcasting room Control, reduces or eliminates the audio volume that the direct broadcasting room is pushed to the user terminal.
8. a kind of device of the advertisement between network direct broadcasting characterized by comprising
Receiving module, for receiving the starting advertisement background music load function of user terminal transmission;
First obtains module, for obtaining the direct broadcasting room where the user terminal;
Second obtains module, for obtaining the advertisement background sound according to the partition identification of the direct broadcasting room and the incidence relation It is happy;
Loading module, for the advertisement background music to be loaded into the direct broadcasting room page of the user terminal.
9. a kind of computer program product, which is characterized in that the computer program product includes being stored in non-transient computer Computer program on readable storage medium storing program for executing, the computer program include program instruction, when described program is instructed by computer When execution, the computer is made to execute the method as described in claim 1 to 7 is any.
10. a kind of non-transient computer readable storage medium, which is characterized in that the non-transient computer readable storage medium is deposited Computer program is stored up, the computer program makes the computer execute the method as described in claim 1 to 7 is any.
CN201710424425.9A 2017-06-07 2017-06-07 A kind of method and apparatus of the advertisement between network direct broadcasting Pending CN109005436A (en)

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CN105791889A (en) * 2016-05-04 2016-07-20 武汉斗鱼网络科技有限公司 Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting
CN106412643A (en) * 2016-09-09 2017-02-15 上海掌门科技有限公司 Interactive video advertisement placing method and system

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CN110035296A (en) * 2019-04-23 2019-07-19 广州酷狗计算机科技有限公司 Display methods, equipment and the readable storage medium storing program for executing of direct broadcasting room song information
CN110035296B (en) * 2019-04-23 2021-07-16 广州酷狗计算机科技有限公司 Method and device for displaying song information in live broadcast room and readable storage medium

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