CN108985857A - Cultural spreading is carried out using short Video Applications and promotes the method and device of marketing - Google Patents
Cultural spreading is carried out using short Video Applications and promotes the method and device of marketing Download PDFInfo
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- CN108985857A CN108985857A CN201810864234.9A CN201810864234A CN108985857A CN 108985857 A CN108985857 A CN 108985857A CN 201810864234 A CN201810864234 A CN 201810864234A CN 108985857 A CN108985857 A CN 108985857A
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Abstract
The invention discloses a kind of to carry out cultural spreading and promote the method and device of marketing wherein to merge business information in cultural work this method comprises: obtaining the video information of cultural work using short Video Applications；Video information is uploaded at least one short-sighted frequency application platform.In this way, anyone can just evade the serious problem of traditional channel centralization phenomenon, promote works further by the short-sighted short-sighted frequency of frequency software upload.The spontaneous wide-scale distribution of the promotion messages such as the business information in cultural work, Integrating Culture works, attract user's even whole people's experience, this emerging popularization marketing model, it is passively obtained without user and promotes marketing message, but actively go to experience and buy, it changes tradition and promotes marketing model, carry out precisely orientation marketing without businessman, avoiding businessman is to achieve the purpose that precisely to orient the risk for marketing and obtaining the individual privacy information of user, to form beneficial popularization market atmosphere.
Description
Technical field
The present invention relates to technical field of data processing, and in particular to a kind of to carry out cultural spreading using short Video Applications and push away
The method and device extensively marketed.
Background technique
The prosperous propagation by culture of the prosperity of culture is promoted.Traditional cultural spreading mode and the method for promoting marketing,
It can specifically include:
One, the movie and TV culture works such as TV, film or documentary film, in the advertisement for wherein intercutting businessman's dispensing, to push away
Wide marketing merchant product.With the development of social science and technology, the accelerating rhythm of life, the seldom having time of user's especially young user
Complete viewing TV play, film, this kind of movie and TV culture works taken a long time of documentary film.Even, many APP can pass through now
The mode of registered members, directly dispenses advertisement process.
Two, it disseminated news, reported using media such as newspaper, magazine, books, websites, the texts such as prose, novel, poem, picture
It learns to read and write works, in the advertisement for being wherein published businessman's dispensing, to promote marketing merchant product.But present most use
The free time of oneself is put on mobile phone by family substantially, seldom concern newspaper, magazine and books etc., and user is gradually unsatisfactory for
In the picture and text expression way of simple static, it is intended to more intuitive specific cultural work ways of presentation；
Three, the author of online literature novel is in website orientation novel.But major part online literature website centralization at present is existing
As serious, reading and click traffic are largely focused on author and its works in the top, and the recommendation resource of website is also big
Part is used for these centers author and works, other authors and works are difficult to obtain preferable popularization resource and recommend chance；
Four, the electric business websites such as similar Taobao, Jingdone district or Tencent QQ, wechat, microblogging, the applications such as know.But
Since acquaintance's social activity is focused in certain applications, will not add stranger easily is good friend, so as to cause limited problem is promoted, either
The form of expression is mostly text and picture, and form is dull, and the problem that the phenomenon of centralization at present is serious, or is, in flow set
On a small number of head users, general account is difficult to obtain extensive concern.
Summary of the invention
The purpose of the present invention is to provide it is a kind of using short Video Applications carry out cultural spreading and promote marketing method and
Device, the mode to solve the problems, such as above traditional cultural spreading are limited.
To achieve the above object, technical solution of the present invention, which provides, a kind of carries out cultural spreading using short Video Applications
Method, the method for carrying out cultural spreading using short Video Applications and promoting marketing include:
The video information for obtaining cultural work, wherein merge business information in the cultural work, the business information by
The businessman cooperated with the creator of cultural work provides.
The video information is uploaded at least one short-sighted frequency application platform, so as to the video information by it is described at least
The user's concern and propagation of one short-sighted frequency application platform.
Invention have the advantages that using the application software such as short-sighted frequency to cultural work progress wide-scale distribution, make user with
A kind of mode that active receives watches original work.Good works will receive concern, appreciation and collection of users etc..Make
Works can carry out wide-scale distribution in a manner of low cost, accumulate a large amount of bean vermicelli, form floating resources abundant.Play culture
The effect of works wide-scale distribution.Moreover, user is to watch works in the form that a kind of active obtains, being sick of for user not will lead to
Sense, more will not play reaction to the wide-scale distribution of cultural work.Most of all, anyone can be soft by short-sighted frequency
Part uploads short-sighted frequency, just can evade falling the serious problem of centralization phenomenon, works are further promoted.
The spontaneous wide-scale distribution of the promotion messages such as the business information in cultural work, Integrating Culture works attracts user's even whole people's body
It tests, this emerging popularization marketing model, is passively obtained without user and promote marketing message, but actively go to experience and buy,
It changes tradition and promotes marketing model, carry out precisely orientation marketing without businessman, avoiding businessman is to reach precisely orientation marketing
Purpose and obtain the risk of the individual privacy information of user, to form beneficial popularization market atmosphere.Moreover, author is making
Business information is incorporated in product, help carries out popularization marketing, and therefrom obtains income, and profit return author simultaneously motivates author to continue to create
Make cultural work, to form benign cycle incentive mechanism raw in one kind.
To achieve the above object, technical solution of the present invention, which provides, a kind of carries out cultural spreading using short Video Applications
Device, this includes: using the device that short Video Applications carry out cultural spreading
Acquiring unit, for obtaining the video information of cultural work；
Processing unit, for video information to be uploaded at least one short-sighted frequency application platform, so that video information is by extremely
The user's concern and propagation of a few short-sighted frequency application platform.
The present invention has the advantage that carrying out wide-scale distribution to cultural work using application software such as short-sighted frequencies, make user
Original work is watched in such a way that a kind of active receives.Good works will receive concern, appreciation and collection of users etc..
So that works is carried out wide-scale distribution in a manner of low cost, accumulates a large amount of bean vermicelli, form floating resources abundant.Play text
It is turned into the effect of product wide-scale distribution.Moreover, user is to watch works in the form that a kind of active obtains, detesting for user not will lead to
Tired sense, more will not play reaction to the wide-scale distribution of cultural work.Most of all, anyone can pass through short-sighted frequency
The short-sighted frequency of software upload just can evade falling the serious problem of centralization phenomenon, works are further pushed away
Extensively.The spontaneous wide-scale distribution of the promotion messages such as the business information in cultural work, Integrating Culture works attracts the user even whole people
Experience, this emerging popularization marketing model passively obtain without user and promote marketing message, but actively go to experience and purchase
It buys, changes tradition and promote marketing model, carry out precisely orientation marketing without businessman, avoiding businessman is to reach precisely orientation battalion
The purpose of pin and the risk for obtaining the individual privacy information of user, to form beneficial popularization market atmosphere.Moreover, author exists
Business information is incorporated in works, help carries out popularization marketing, and therefrom obtains income, and profit return author simultaneously motivates author to continue
Cultural work is created, to form benign cycle incentive mechanism raw in one kind.
Detailed description of the invention
Fig. 1 is that a kind of method flow for carrying out cultural spreading using short Video Applications provided in an embodiment of the present invention is illustrated
Figure；
Fig. 2 is that a kind of apparatus structure for carrying out cultural spreading using short Video Applications provided in an embodiment of the present invention is illustrated
Figure.
Specific embodiment
The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention..
Embodiment 1
The embodiment of the present invention 1 provides a kind of method flow schematic diagram that cultural spreading is carried out using short Video Applications.
With popularizing for short-sighted frequency, there are more and more short video applications software.Such as trill, quick worker, second beats, pears
Video, watermelon video, volcano small video etc. are the short video class software of representative.There are its shared spies for the software of these short-sighted frequencies
Point, first, video transmission decentralization, video transmission is not limited only to that the more net of bean vermicelli amount is red or star etc..It is any general
Logical masses can pass short-sighted frequency on it, record oneself life, interesting thing or the works made laughs etc..Its
Two, after video uploads, do not limited by good friend, anyone can watch video, thumb up or collect for it, naturally it is also possible into
Row forwarding etc..The above advantage based on short-sighted frequency, more and more users fall in love with short-sighted frequency APP, and more and more people start
Use short-sighted frequency APP.
The above feature based on short-sighted frequency, the present invention provides a kind of sides that cultural spreading is carried out using short Video Applications
Method.Specifically as shown in Figure 1, this method may include:
Step 110, the video information of cultural work is obtained.
Specifically, cultural work creator can create cultural work in advance, and it is made into video.It that is to say, it is first
The video information of (acquisition) cultural work is first obtained, wherein business information is merged in the cultural work, the business information
It is provided by the businessman that the creator with cultural work cooperates.Business information may include merchandise news, Business Information or supply
The information such as the web site url of commodity.It can certainly be other business informations, specifically may be set according to actual conditions, here not
Do excessive restriction.
Step 120, video information is uploaded at least one short-sighted frequency application platform.
Specifically, this method can also include: step 115 before executing step 120, according to the first of user the operation
Instruction, respectively at least one short-sighted frequency application platform register account number.In this way, will be regarded convenient for cultural work creator by account
Frequency information is uploaded at least one short-sighted frequency application platform.
And after video information is uploaded at least one short-sighted frequency application platform, the user of each short-sighted frequency application platform
It can be seen that the video information.In this way, which video information can be enjoyed by numerous netizens.If netizen likes the view
Frequently, then also video information can be paid close attention to, thumbed up and is collected.In this way, just having reached carrying out to cultural work for low cost
Extensive propagation.Works become much more popular the whole network, can possess very high popularity, form floating resources abundant.Works itself and works
Included in all information, such as Business Information and businessman's business information etc. to be promoted, all as works pass extensively simultaneously
It broadcasts.In turn, the floating resources of accumulation introduce on works and business information, can generate the popularization marketing effectiveness of sensation property.
Wherein, cultural work includes but is not limited to: music, dancing, live streaming, film, TV play, news, novel, prose,
The cultural works such as poem, calligraphy, picture.
Optionally, after register account number, after the cultural work of the especially creator of cultural work is much more popular, cultural work
Creator can also promote and sell in oneself account homepage, and on virtual rack in/account.That is, step 130, root
According to the second operational order of user, respectively by the account of at least one short-sighted frequency application platform registration, cultural work is uploaded
Video information to account homepage, and/or, business information is uploaded to the virtual rack in account, to carry out to business information
It promotes and sells.
User in short-sighted frequency application platform can substantially be divided into two major classes: content originator and content consumer.Content
Creator refers to the user of creation and transmission of culture works, such user can help businessman to promote marketing and thus to obtain receipts
Benefit, they are the main creation sources of all kinds of works, and registration is this kind of, and the user usually needs to real name verifications.Content consumer then refers to
Browsing watches the user of all kinds of works.In watching process works can also be thumbed up, collected and paid close attention to.Meanwhile also can
Author is paid close attention to, the marketing message of author's popularization is received.And all kinds of net happy occasion objects are consumed.They are the masters of all kinds of works
Communication target is wanted, is the pointed not special object group of popularization marketing, while being also the potential consumer of promoted product, note
This kind of user of volume does not need real name verification generally.
That is, the creator of cultural work can be by adding business information or in the goods of oneself in the homepage of oneself account
After adding the commodity that promote sale on frame, income can be obtained if having bean vermicelli (content consumer) purchase.Revenue Incentive wound
Author creates more new excellent culture works and propagates.It has more businessmans simultaneously to come to seek to cooperate with author, carry out
The popularization of product is marketed, and so that author is obtained more incomes, formation culture creation is propagated and product promotion markets and is combined as a whole
Benign cycle.
After cultural work is much more popular, user can be attracted voluntarily to retrieve, search for and watch the red works of net.And during this,
The business information merged in cultural work can naturally be received.In turn, user may go experience net red with curiosity
Product.For the angle, businessman obtains conditions of demand, contact method, the even privacies such as superscription of client without extracting
Then information carries out secondary active marketing and precision marketing by modes such as phone, information.Be greatly saved businessman manpower and
The costs such as financial resources.Moreover, will not cause illegally to obtain individual privacy because of the personal information of user is obtained privately, cause to disturb
The legal risks such as disturb.Without compulsory registration individual subscriber identity information for content consumer, only anonymous viewing is each
Class works, thus do not have to worry harassing call because of information leakage or caused by being illegally accessed and harassing and wrecking information in addition because
Other more serious consequences caused by information leakage.
Here above method step is illustrated with a specific example:
For example, carrying out the publication and update of online literature novel on trill.
Traditional network literary propagation medium is mainly with " starting point Chinese network, in length and breadth Chinese network, Xiangjiang academy " etc. for representative
Various online literature websites.After online literature author completes literary creation, contributes and contract to literature website, but due to major
The strong position of literature website, author and website are contracted, it is meant that will thoroughly lose the copyright of oneself works, copyright is handed over completely
To website side, signing qualification could be obtained.Even if author in this way can only also obtain few payment for an article or book written remuneration and few recommendation
Resource is paid serious disproportionate with return.Because traditional online literature website and microblogging, know etc. as, there are centers
Change the serious problem of phenomenon, flow concentrates on a small number of head users, such as " Tang Jiasan is few, giant silkworm potato, I eat tomato "
Most of recommendation and concern are obtained etc. well-known online literature writer, and common author is difficult to be paid close attention to.
With method proposed by the present invention, common author is after completing literary works creation, without in online literature website
Signing goes recommendation and concern resource few in number on contention literature website, can use the short video class software such as trill and carry out
The publication and update of literary novel.If works are write good really, voluntarily wide-scale distribution a large amount of concerns can be obtained, it is red small to become net
Continuous updating can further accumulate bean vermicelli after saying, form floating resources.Although publication and update for the literary works, are trembled
Tone level platform will not give any remuneration, but be cooperated the product promotion of businessman by introducing flow, available corresponding conjunction
The return of reason.
A kind of method carrying out cultural spreading using short Video Applications provided in an embodiment of the present invention, is answered using short-sighted frequency etc.
Wide-scale distribution is carried out to cultural work with software, makes user in such a way that a kind of active receives to watch original work.Good work
Product will receive concern, appreciation and collection of users etc..So that works is carried out wide-scale distribution in a manner of low cost, accumulates
A large amount of bean vermicelli forms floating resources abundant.Play the effect of cultural work wide-scale distribution.Moreover, user is with a kind of master
The dynamic form obtained watches works, not will lead to the bored sense of user, will not more play instead to the wide-scale distribution of cultural work
Effect.Most of all, anyone just can evade falling centralization phenomenon by the short-sighted short-sighted frequency of frequency software upload
Serious problem, promotes works further.Business information etc. in cultural work, Integrating Culture works pushes away
The spontaneous wide-scale distribution of Guangxin breath, attracts user's even whole people's experience, this emerging popularization marketing model is passive without user
It obtains and promotes marketing message, but actively go to experience and buy, change tradition and promote marketing model, carried out without businessman accurate
Orientation marketing, avoiding businessman is to achieve the purpose that precisely to orient the risk for marketing and obtaining the individual privacy information of user, from
And form beneficial popularization market atmosphere.Moreover, author incorporates business information in works, help carries out popularization marketing, and from
Middle acquisition income, profit return author simultaneously motivates author to continue to create cultural work, to form benign cycle raw in one kind
Incentive mechanism.
In addition, various good cultural works promote socialist culture numerous for widening cultural work route of transmission
Honor guides positive socialist value outlook, propagates the social fields such as socialism positive energy and also suffers from creativeness
Significance and practical value.
Embodiment 2
It is corresponding with embodiment 1, cultural spreading is carried out using short Video Applications the embodiment of the invention also provides a kind of
Device, specifically as shown in Fig. 2, the device includes: acquiring unit 201 and processing unit 202.
Acquiring unit 201, for obtaining the video information of cultural work, wherein business information, quotient are merged in cultural work
Industry information is provided by the businessman that the creator with cultural work cooperates；
Processing unit 202, for video information to be uploaded at least one short-sighted frequency application platform, so as to video information quilt
The user of at least one short-sighted frequency application platform pays close attention to and propagates.
Optionally, processing unit 202 is also used to, according to the first operational order of user, respectively at least one short-sighted frequency
Application platform register account number is uploaded at least one short-sighted frequency application platform will pass through account for video information.
Optionally, processing unit 202 is also used to, short-sighted by least one respectively according to the second operational order of user
The account of frequency application platform registration uploads the video information of cultural work to account homepage, and/or, business information is uploaded to
Virtual rack in account, to be promoted and to be sold to business information.
It is provided in an embodiment of the present invention to carry out function performed by each component in the device of cultural spreading using short Video Applications
It can have been described in detail in above-described embodiment 1, therefore not be described in detail here.
A kind of device being carried out cultural spreading using short Video Applications provided in an embodiment of the present invention, is answered using short-sighted frequency etc.
Wide-scale distribution is carried out to cultural work with software, makes user in such a way that a kind of active receives to watch original work.Good work
Product will receive concern, appreciation and collection of users etc..So that works is carried out wide-scale distribution in a manner of low cost, accumulates
A large amount of bean vermicelli forms floating resources abundant.Play the effect of cultural work wide-scale distribution.Moreover, user is with a kind of master
The dynamic form obtained watches works, not will lead to the bored sense of user, will not more play instead to the wide-scale distribution of cultural work
Effect.Most of all, anyone just can evade falling centralization phenomenon by the short-sighted short-sighted frequency of frequency software upload
Serious problem, promotes works further.Business information etc. in cultural work, Integrating Culture works pushes away
The spontaneous wide-scale distribution of Guangxin breath, attracts user's even whole people's experience, this emerging popularization marketing model is passive without user
It obtains and promotes marketing message, but actively go to experience and buy, change tradition and promote marketing model, carried out without businessman accurate
Orientation marketing, avoiding businessman is to achieve the purpose that precisely to orient the risk for marketing and obtaining the individual privacy information of user, from
And form beneficial popularization market atmosphere.Moreover, author incorporates business information in works, help carries out popularization marketing, and from
Middle acquisition income, profit return author simultaneously motivates author to continue to create cultural work, to form benign cycle raw in one kind
Incentive mechanism.
In addition, various good cultural works promote socialist culture numerous for widening cultural work route of transmission
Honor guides positive socialist value outlook, propagates the social fields such as socialism positive energy and also suffers from creativeness
Significance and practical value.
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this
On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore,
These modifications or improvements without departing from theon the basis of the spirit of the present invention are fallen within the scope of the claimed invention.
Claims (6)
1. a kind of method for carrying out cultural spreading using short Video Applications, which is characterized in that the described method includes:
The video information for obtaining cultural work, wherein merge business information in the cultural work, the business information by with text
Businessman's offer that the creator of product cooperates is provided；
The video information is uploaded at least one short-sighted frequency application platform, so as to the video information by it is described at least one
The user of short-sighted frequency application platform pays close attention to and propagates.
2. the method according to claim 1, wherein described, that the video information is uploaded at least one is short-sighted
Before frequency application platform, the method also includes:
According to the first operational order of user, respectively at least one described short-sighted frequency application platform register account number, will pass through
The video information is uploaded at least one short-sighted frequency application platform by the account.
3. method according to claim 1 or 2, which is characterized in that first operational order according to user exists respectively
After at least one described short-sighted frequency application platform register account number, the method also includes:
According to the second operational order of the user, the account registered respectively by least one described short-sighted frequency application platform,
The video information of the cultural work is uploaded to the account homepage, and/or, the business information is uploaded in the account
Virtual rack, so that the business information is promoted and is sold.
4. a kind of device for carrying out cultural spreading using short Video Applications, which is characterized in that described device includes:
Acquiring unit, for obtaining the video information of cultural work, wherein business information is merged in the cultural work, it is described
Business information is provided by the businessman that the creator with cultural work cooperates；
Processing unit, for the video information to be uploaded at least one short-sighted frequency application platform, so as to the video information
By user's concern of at least one short-sighted frequency application platform and propagate.
5. device according to claim 4, which is characterized in that the processing unit is also used to, according to the first of user the behaviour
It instructing, respectively at least one described short-sighted frequency application platform register account number, being believed with will pass through the account for the video
Breath is uploaded at least one short-sighted frequency application platform.
6. according to right want 4 or 5 described in device, which is characterized in that the processing unit is also used to, according to the of the user
Two operational orders upload the video of the cultural work not by the account of at least one short-sighted frequency application platform registration
Information to the account homepage, and/or, the business information is uploaded to the virtual rack in the account, so as to described
Business information is promoted and is sold.
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| CN201810864234.9A CN108985857A (en) | 2018-08-01 | 2018-08-01 | Cultural spreading is carried out using short Video Applications and promotes the method and device of marketing |
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| CN112036927A (en) * | 2020-07-28 | 2020-12-04 | 康艾艺 | Method, device and system for calculating commission of short video |
| CN115243090A (en) * | 2022-03-31 | 2022-10-25 | 安徽新华传媒股份有限公司 | Culture platform based on mobile internet |
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| CN102831520A (en) * | 2011-06-13 | 2012-12-19 | 丁贵祥 | System and method for immediately combining MicroBlog social contact system with electronic commerce |
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Application publication date: 20181211 |
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