CN108985805A - A kind of method and apparatus that selectivity executes push task - Google Patents
A kind of method and apparatus that selectivity executes push task Download PDFInfo
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- CN108985805A CN108985805A CN201710399360.7A CN201710399360A CN108985805A CN 108985805 A CN108985805 A CN 108985805A CN 201710399360 A CN201710399360 A CN 201710399360A CN 108985805 A CN108985805 A CN 108985805A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a kind of method and apparatus that selectivity executes push task, are related to field of computer technology.One specific embodiment of this method comprises determining that object set；Remaining push task and the push task in addition newly increased are in merging push list to form pending push task-set；Whether the push target of the push task, which belongs to object set, is determined, and when the push target of the push task is not belonging to object set, which is placed in push list to each push task in pending push task-set according to setting sequence；The embodiment reduces push error rate, improves push accuracy rate.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of selectivity to execute the method, apparatus of push task, electricity
Sub- device end and computer-readable medium.
Background technique
In process of information push especially in the marketing process such as short message, mail, excessively bothering to user is avoided, just
Need to control push frequency, i.e., same user's (push target) only receives a pushed information within a certain period of time.It is pushing away
Deliver letters breath when need to a period of time in it is received cross pushed information user filter.For example, receiving marketing letter recently
If the user of breath is among the crowd that operation personnel wants marketing, system just needs to identify them and no longer push
Corresponding marketing message.
Scheme currently used for filtering user be typically all use Bloom filter (Bloom Filter, it is one very long
Binary vector and a series of random mapping functions, for retrieving an element whether in a set).First create one
Hashtable (any non-empty object is mapped to corresponding value by Hash table) then will market whithin a period of time
All users use 8 different hash algorithms to each user, generate 8 cryptographic Hash, then this 8 cryptographic Hash are mapped to
On 8 coordinates in Hashtable, this 8 seat target values are all set to 1.When there is new user to need to market, to the use
Family equally uses 8 different hash algorithms, generates 8 cryptographic Hash, 8 this 8 cryptographic Hash are mapped in Hashtable
It on coordinate, when it is 1 that each coordinate, which must be worth, indicates that the user was marketed, needs to abandon, if there is being worth the not seat for 1
Mark, that is, indicate that the user was not marketed, this 8 coordinate values be set as 1, and the user is added in marketing list.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery:
Bloom filter has erroneous judgement risk, when using 8 different hash algorithms to some user, generates 8 Hash
It is worth, when on 8 coordinates that this 8 cryptographic Hash are mapped in Hashtable, has certain probability to make the user 8 corresponding
It sits target value and is all exactly 1, then the user can also be judged as existing, to be abandoned.
Bloom filter can not carry out waiting, and operation personnel can not create follow-up work.Since Bloom filter can only be sentenced
Whether the disconnected past had push, can not judge that push at which day, when operation personnel being caused to create follow-up work, can be sent out before
The task filtering sent.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of method, apparatus of selectivity execution push task, electronic equipment end
End and computer-readable medium, can accurately identify push target, determine whether the push target of this push task is pushed
It crosses, is sorted according to the degree of association to target user, preferentially can push content to the high target of the degree of association, improve marketing efficiency.
To achieve the above object, according to an aspect of an embodiment of the present invention, a kind of selectivity execution push times is provided
The method of business, wherein each push task includes pushed information and push target, which is characterized in that as follows including periodically executing
Step:
Determine that object set, the object set are the performed corresponding targets of push task within the period of setting duration
Set；
Merge remaining push task and the push task in addition newly increased in push list to appoint to form pending push
Business collection；
The push task is determined to each push task in the pending push task-set according to setting sequence
Whether push target belongs to the object set, and when the push target of the push task is not belonging to the object set, this
Push task is placed in the push list；
Wherein, after executing each push task in the push list, the push is deleted from the push list
Task.
Optionally, each push task in the pending push task-set is combined with the degree of association, and the degree of association is
Indicate the numerical value of push priority, and setting sequence is arranged according to the descending of the degree of association.
Optionally, after the completion of a push task in the push list is performed, being pushed away corresponding to the task
Sending target combination current time to be added to as timestamp, described target tightening.
Optionally, time of the step of determining object set based on current time and original target tightening each push target
Stamp.
Optionally, the pushed information is goods marketing information；The push target is the client of potential purchase commodity
Terminal device.
Optionally, described periodically execute is to execute daily, and the setting duration is N days, and wherein N is greater than 1.
Optionally, the degree of association is determined according to the learning algorithm of push log and setting.
To achieve the above object, other side according to an embodiment of the present invention provides a kind of selectivity and executes push
The device of task, wherein each push task includes pushed information and push target characterized by comprising
Execution module, for controlling the periodical operation of following modules；
Initialization module merges remaining push task in push list and in addition newly increases for determining object set
Push task is to form pending push task-set, wherein the object set is performed within the period of setting duration pushes away
Send the set of the corresponding target of task；
Screening module, for determining the push of each push task in the pending push task-set by setting sequence
Whether target belongs to the object set, and when the push target of the push task is not belonging to the object set, the push
Task is placed in the push list；
Pushing module, for executing each push task in the push list, and it is complete in the push task execution
Cheng Hou deletes the push task from the push list.
Optionally, described device further include:
The setting sequence is arranged for the descending according to the degree of association, wherein the pending push task in sorting module
The each push task concentrated is combined with the degree of association, and the degree of association is the numerical value for indicating push priority.
Optionally, the pushing module is also used to:
After the completion of a push task in the push list is performed, push target knot corresponding to the task
Close current time as timestamp be added to described in target tightening.
Optionally, timestamp of the screening module also based on current time and original target tightening each push target comes true
Set the goal collection.
Optionally, the pushed information is goods marketing information；The push target is the client of potential purchase commodity
Terminal device.
Optionally, the periodical operation is to operate daily, and the setting duration is N days, and wherein N is greater than 1.
Optionally, the degree of association in the sorting module is determined according to the learning algorithm of push log and setting.
To achieve the above object, another aspect according to an embodiment of the present invention provides a kind of selectivity and executes push
The electronic device terminal of task characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processing
Device realizes that a kind of selectivity executes any method in the method for push task.
To achieve the above object, another aspect according to an embodiment of the present invention provides a kind of selectivity and executes push
The computer-readable medium of task, is stored thereon with computer program, which is characterized in that real when described program is executed by processor
A kind of existing selectivity executes any method in the method for push task.
One embodiment in foregoing invention has the following advantages that or the utility model has the advantages that because uses according to the degree of association to push
The technological means that target is ranked up and filters, so the technical issues of overcoming easily to push target erroneous judgement, and then reach quasi-
Really identification push target, and content preferentially can be pushed to the high target of the degree of association, improve marketing efficiency technical effect.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment
With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is the signal of the key step for the method that a kind of selectivity according to an embodiment of the present invention executes push task
Figure；
Fig. 2 is the signal of the major part for the device that a kind of selectivity according to an embodiment of the present invention executes push task
Figure；
Fig. 3 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein；
Fig. 4 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present invention
Figure.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Fig. 1 is the schematic diagram for the key step that a kind of selectivity according to an embodiment of the present invention executes push multitask method,
Fig. 1 provide it is a kind of selectivity execute push task method, wherein each push task include pushed information and push target,
It is characterised in that it includes periodically executing following steps:
Step S101 is to determine object set, and the object set is performed push task within the period of setting duration
The set of corresponding target；
Step S102 be merge in push list remaining push task and the push task in addition newly increased with formed to
Execute push task-set；
Step S103 is according to setting sequence, and to each push task in the pending push task-set, determining should
Whether the push target of push task belongs to the object set, and when the push target of the push task is not belonging to the target
When collection, which is placed in the push list；It can be (a kind of to be realized fastly using hash algorithm by Hashmap tool
The one-to-one data structure of key-value of speed positioning and inquiry) determine that it is described whether the push target of the push task belongs to
All push targets that target tightening are imported into Hashmap, then successively with every by object set as key value (key value)
The push target of a task to be pushed scans in Hashmap as key value, if searching identical key value, explanation
The push target be present in it is described target tightening, i.e., the user was pushed related content recently, should give and abandons；If do not searched
Rope to identical key value, illustrate the push target be not present in it is described target tightening, i.e., the user was not pushed correlation recently
Content is sent to the user as the push object of this push task in push list.
Wherein, after executing each push task in the push list, i.e., the pushed information of the push task is sent
To after corresponding push target, the push task is deleted from the push list.
Each push task in the pending push task-set is combined with the degree of association, and the degree of association is to indicate to push
The numerical value of priority, and setting sequence is arranged according to the descending of the degree of association, the preferential quilt of the user for keeping the degree of association high
Pushed information.The degree of association is obtained from external interface, according to the method for push log calculating correlation generally using use
Family proposed algorithm and learning algorithm, such as collaborative filtering method and regression prediction method.
After the completion of a push task in the push list is performed, push target knot corresponding to the task
Close current time as timestamp be added to described in target tightening, object set is updated.Since the method is periodically
It executes, so if certain push task execution failure, corresponding push target will continue to be pushed away in next period
It send.
Pushed information is goods marketing information；The push target is the terminal device of the client of potential purchase commodity,
Such as mobile phone, portable computer.
Periodically executing described in the embodiment of the present invention can be daily execution, and the setting duration is N days, and wherein N is big
In 1, wherein the push list is that the tool of provisional storage push task pushes list after a cycle is finished
It will be emptied, to store the push task in next period.
Fig. 2 is showing for the major part for the device 200 that a kind of selectivity according to an embodiment of the present invention executes push task
It is intended to, including:
Execution module 201, for controlling the periodical operation of following modules.
Initialization module 202, for determining object set, merging remaining push task in push list and in addition newly increasing
Push task to form pending push task-set, wherein the object set is performed within the period of setting duration
The set of the corresponding target of push task.
Screening module 203, for determining each push task in the pending push task-set by setting sequence
Whether push target belongs to the object set, and when the push target of the push task is not belonging to the object set, this
Push task is placed in the push list；Screening module 203 is also used to based on current time and original target tightening each push mesh
Target timestamp determines object set.
Pushing module 204, for executing each push task in the push list, and in the push task execution
After the completion, the push task is deleted from the push list.Wherein, when a push task in the push list is held
After the completion of row, it is added to that described target tightening using push target combination current time corresponding to the task as timestamp.
The setting sequence is arranged for the descending according to the degree of association, wherein the pending push in sorting module 205
Each push task in task-set is combined with the degree of association, and the degree of association is the numerical value for indicating push priority.
The pushed information is goods marketing information；The push target is that the terminal of the client of potential purchase commodity is set
It is standby, such as mobile phone and portable computer.
The periodicity execution module is to execute daily, and the setting duration is N days, and wherein N is greater than 1.
Further, the degree of association in the sorting module is determined according to the learning algorithm of push log and setting.
Fig. 3, which is shown, can execute the method for push task using a kind of selectivity of the embodiment of the present invention or selectivity is held
The exemplary system architecture 300 of the device of row push task.
As shown in figure 3, system architecture 300 may include terminal device 301,302,303, network 304 and server 305.
Network 304 between terminal device 301,302,303 and server 305 to provide the medium of communication link.Network 304 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 301,302,303 and be interacted by network 304 with server 305, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 301,302,303
(merely illustrative) such as the application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform softwares.
Terminal device 301,302,303 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 305 can be to provide the server of various services, such as utilize terminal device 301,302,303 to user
The shopping class website browsed provides the back-stage management server (merely illustrative) supported.Back-stage management server can be to reception
To the data such as information query request analyze etc. processing, and by processing result (such as target push information, product letter
Breath -- merely illustrative) feed back to terminal device.
It should be noted that a kind of selectively execute provided by the embodiment of the present invention pushes multitask method generally by servicing
Device 305 executes, and correspondingly, the device that selectivity executes push task is generally positioned in server 305.
It should be understood that the number of terminal device, network and server in Fig. 3 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 4 show the structural representation for being suitable for the computer system 400 for the terminal device for being used to realize the embodiment of the present invention
Figure.Terminal device shown in Fig. 4 is only an example, should not function to the embodiment of the present invention and use scope bring it is any
Limitation.
As shown in figure 4, computer system 400 includes central processing unit (CPU) 401, it can be read-only according to being stored in
Program in memory (ROM) 402 or be loaded into the program in random access storage device (RAM) 403 from storage section 408 and
Execute various movements appropriate and processing.In RAM 403, also it is stored with system 400 and operates required various programs and data.
CPU 401, ROM 402 and RAM 403 are connected with each other by bus 404.Input/output (I/O) interface 405 is also connected to always
Line 404.
I/O interface 405 is connected to lower component: the importation 406 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 407 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 408 including hard disk etc.；
And the communications portion 409 of the network interface card including LAN card, modem etc..Communications portion 409 via such as because
The network of spy's net executes communication process.Driver 410 is also connected to I/O interface 405 as needed.Detachable media 411, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 410, in order to read from thereon
Computer program be mounted into storage section 408 as needed.
Particularly, disclosed embodiment, the process described above with reference to flow chart may be implemented as counting according to the present invention
Calculation machine software program.For example, embodiment disclosed by the invention includes a kind of computer program product comprising be carried on computer
Computer program on readable medium, the computer program include the program code for method shown in execution flow chart.?
In such embodiment, which can be downloaded and installed from network by communications portion 409, and/or from can
Medium 411 is dismantled to be mounted.When the computer program is executed by central processing unit (CPU) 401, system of the invention is executed
The above-mentioned function of middle restriction.
It should be noted that computer-readable medium shown in the present invention includes computer-readable signal media or computer
Readable storage medium storing program for executing or the two any combination.Computer readable storage medium include but is not limited to electricity, magnetic, light,
Electromagnetism, infrared ray, the system of semiconductor, any combination of device or device or above content.Computer readable storage medium
Be specifically including but not limited to: electrical connection, portable computer diskette with one or more conducting wires, hard disk, random access are deposited
Reservoir (RAM), read-only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, Portable, compact
Disk read-only memory (CD-ROM), light storage device, magnetic memory device or above content any combination.In the present invention
In, computer readable storage medium, which includes any, includes or the tangible medium of storage program, which can be commanded and execute system
System, device or device use or in connection；Computer-readable signal media includes in a base band or conduct
The data-signal that carrier wave a part is propagated, wherein carrying computer-readable program code, the data-signal of this propagation can
To take various forms, including but not limited to electromagnetic signal, any combination of optical signal or above-mentioned signal.Computer-readable letter
Number medium can also be any computer-readable medium other than computer readable storage medium, which can be with
It sends, propagate or transmits for by the use of instruction execution system, device or device or program in connection.Meter
The program code for including on calculation machine readable medium can transmit with any suitable medium, including but not limited to: wireless, electric wire,
Any combination of optical cable, RF etc. or above-mentioned medium.
Flowchart or block diagram in attached drawing is illustrated according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product, each box in flowchart or block diagram can represent a mould
A part of block, program segment or code, a part of above-mentioned module, program segment or code include it is one or more for realizing
The executable instruction of defined logic function.It should be noted that in some implementations as replacements, function marked in the box
It can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated can actually be parallel
Ground executes, and can also execute in the opposite order sometimes, and execution sequence depends on the functions involved.It is also noted that
Each box in block diagram or flow chart with and combinations thereof, can the dedicated of the functions or operations as defined in executing be based on hardware
System realize, or can realize using a combination of dedicated hardware and computer instructions.
Being described in module involved in the embodiment of the present invention can be realized by way of software, can also be by hard
The mode of part is realized.Described module also can be set in the processor, for example, can be described as: a kind of processor packet
Include execution module, initialization module, screening module, pushing module.Wherein, the title of these modules not structure under certain conditions
The restriction of the pairs of unit itself, for example, pushing module is also described as " for executing each of described push list
The pushed information of the push task be sent to corresponding push target by push task, and the push task execution is completed
Afterwards, the module of the push task is deleted from the push list ".
On the other hand, the embodiment of the invention also provides a kind of computer-readable medium, which can be with
It is included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment.Above-mentioned meter
Calculation machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment,
So that the equipment includes:
Determine that object set, the object set are the performed corresponding targets of push task within the period of setting duration
Set；
Merge remaining push task and the push task in addition newly increased in push list to appoint to form pending push
Business collection；
The push task is determined to each push task in the pending push task-set according to setting sequence
Whether push target belongs to the object set, and when the push target of the push task is not belonging to the object set, this
Push task is placed in the push list；
Wherein, each push task in the push list is performed so that the pushed information of the push task is sent to
Corresponding push target, and after the completion of the push task execution, the push task is deleted from the push list.
Technical solution according to an embodiment of the present invention, one embodiment in foregoing invention have the following advantages that or beneficial to effects
Fruit: it because using the technological means that push target is ranked up and is filtered according to the degree of association, overcomes easily to push mesh
The technical issues of mark erroneous judgement, and then reach and accurately identify push target, and can be preferentially into the high target push of the degree of association
Hold, improves marketing efficiency technical effect.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.
Claims (16)
1. it is a kind of selectivity execute push task method, wherein each push task include pushed information and push target,
It is characterized in that, including periodically executes following steps:
Determine that object set, the object set are the collection of the performed corresponding target of push task within the period of setting duration
It closes；
Remaining push task and the push task in addition newly increased are in merging push list to form pending push task-set；
The push of the push task is determined to each push task in the pending push task-set according to setting sequence
Whether target belongs to the object set, and when the push target of the push task is not belonging to the object set, the push
Task is placed in the push list；
Wherein, after executing each push task in the push list, the push task is deleted from the push list.
2. the method according to claim 1, wherein each push task in the pending push task-set
It is combined with the degree of association, the degree of association is the numerical value for indicating push priority, and setting sequence is according to the degree of association
Descending setting.
3. the method according to claim 1, wherein when a push task in the push list is performed
After the completion, it is added to that described target tightening using push target combination current time corresponding to the task as timestamp.
4. according to the method described in claim 3, it is characterized in that, being based on current time and original the step of the determining object set
The timestamp for each push target that has that target tightening.
5. the method according to claim 1, wherein the pushed information is goods marketing information；The push
Target is the terminal device of the client of potential purchase commodity.
6. the method according to claim 1, wherein described periodically execute is to execute daily, when the setting
Length is N days, and wherein N is greater than 1.
7. according to the method described in claim 2, it is characterized in that, the degree of association is calculated according to the study of push log and setting
Method determines.
8. it is a kind of selectivity execute push task device, wherein each push task include pushed information and push target,
It is characterized in that, comprising:
Execution module, for controlling the periodical operation of following modules；
Initialization module merges remaining push task and the push in addition newly increased in push list for determining object set
Task is to form pending push task-set, wherein the object set is that performed push within the period of setting duration is appointed
The set for corresponding target of being engaged in；
Screening module, for determining the push target of each push task in the pending push task-set by setting sequence
Whether the object set is belonged to, and when the push target of the push task is not belonging to the object set, the push task
It is placed in the push list；
Pushing module, for executing each push task in the push list, and after the completion of the push task execution,
The push task is deleted from the push list.
9. device according to claim 8, which is characterized in that described device further include:
The setting sequence is arranged for the descending according to the degree of association, wherein in the pending push task-set in sorting module
Each push task be combined with the degree of association, the degree of association is the numerical value for indicating push priority.
10. device according to claim 8, which is characterized in that the pushing module is also used to:
After the completion of a push task in the push list is performed, push target corresponding to the task is combined and is worked as
It is added to that described target tightening the preceding time as timestamp.
11. device according to claim 10, which is characterized in that the screening module is also based on current time and original mesh
Mark concentrates the timestamp of each push target to determine object set.
12. device according to claim 8, which is characterized in that the pushed information is goods marketing information；The push
Target is the terminal device of the client of potential purchase commodity.
13. device according to claim 8, which is characterized in that the periodical operation is to operate daily, when the setting
Length is N days, and wherein N is greater than 1.
14. device according to claim 9, which is characterized in that the degree of association in the sorting module is according to push log
It is determined with the learning algorithm of setting.
15. the electronic device terminal that a kind of selectivity executes push task characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-7.
16. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
The method as described in any in claim 1-7 is realized when row.
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| CN201710399360.7A CN108985805B (en) | 2017-05-31 | 2017-05-31 | Method and device for selectively executing push task |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110728535A (en) * | 2019-09-17 | 2020-01-24 | Oppo广东移动通信有限公司 | Information processing method, hourglass system, subsystem and scheduling system |
| CN111460269A (en) * | 2019-01-18 | 2020-07-28 | 北京字节跳动网络技术有限公司 | Information pushing method and device |
| CN113434301A (en) * | 2021-07-19 | 2021-09-24 | 深圳市链融科技股份有限公司 | Information pushing method and device, computer equipment and storage medium |
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