CN108933811A - A kind of information push method and platform based on user preference - Google Patents
A kind of information push method and platform based on user preference Download PDFInfo
- Publication number
- CN108933811A CN108933811A CN201810474053.5A CN201810474053A CN108933811A CN 108933811 A CN108933811 A CN 108933811A CN 201810474053 A CN201810474053 A CN 201810474053A CN 108933811 A CN108933811 A CN 108933811A
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- CN
- China
- Prior art keywords
- user
- information
- user preference
- pushed
- preference
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/185—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast with management of multicast group membership
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Abstract
A kind of information push method based on user preference, includes the following steps：Obtain user information；User information is obtained by shopping website, user information includes purchase search key, shopping cart addition record, collection shop addition record, browsing shop historical record and purchase order record in user's corresponding period；User is grouped, user preference grouping standard is established, and be grouped according to user preference and be grouped the user with user preference of the same race, forms each user group；Classify to pushed information, the information pushed will be needed to classify according to user preference grouping standard, form multiple pushed information groups；The pushed information group of same a user preference is sent to user group, realizes information push.User is effectively classified according to user preference, corresponding pushed information is pushed to the user of user preference, the interest of user can be increased substantially, to effectively reach information popularization effect.
Description
Technical field
The present invention relates to a kind of information push method and platform based on user preference.
Background technique
So-called information push, is exactly " web broadcast ", is passed through on the internet by certain technical standard or agreement
Transmit the information that user needs periodically to reduce a new technology of information overload.Push technology is by automatically delivering information to use
Family, to reduce the time searched on network.It searches for according to the interest of user, filters information, and it is periodically pushed to
User helps user expeditiously to excavate valuable information.
The people of modern society receive the promotion message of many mobile Internets daily, it is easy to produce to these promotion messages
Raw dislike, if businessman's promotion message cannot cause the interest of user, user can delete quickly these and push away when more
Guangxin breath, to cannot effectively reach information popularization effect.
Summary of the invention
The present invention is in view of the above-mentioned problems, disclose a kind of information push method and platform based on user preference.
Specific technical solution is as follows：
A kind of information push method based on user preference, which is characterized in that include the following steps：
（1）Obtain user information；User information is obtained by shopping website, user information includes the purchase in user's corresponding period
Buy search key, shopping cart addition record, collection shop addition record, browsing shop historical record and purchase order note
Record；
（2）User is grouped, establishes user preference grouping standard, and there will be user of the same race inclined according to user preference grouping
Good user is grouped, and forms each user group；
（3）Classify to pushed information, the information pushed will be needed to classify according to user preference grouping standard, formed more
A pushed information group；
（4）The pushed information group of same a user preference is sent to user group, realizes information push.
Further, the corresponding period is 1-2 months.
Further, the corresponding period is 1-2 weeks.
Further, the user preference grouping standard is that the shopping preferences of user are grouped standard.
Further, the user preference grouping standard is daily necessities, and household electrical appliances, makeups, dress ornament, food is supplemented with money, in game
One kind.
A kind of message push platform based on user preference, which is characterized in that acquiring unit, for obtaining user information；
User preference is grouped standard generation unit, for establishing multiple user preference grouping standards；Taxon, for being carried out to user
Grouping；Push unit, for pushed information to be pushed to user group.
Beneficial effects of the present invention are：
User is effectively classified according to user preference, corresponding pushed information is pushed to the user of user preference, it can
The interest of user is increased substantially, to effectively reach information popularization effect.
Specific embodiment
It is clear to be more clear technical solution of the present invention, below the present invention is described further, any pair of sheet
The technical characteristic of inventive technique scheme carries out the scheme that equivalencing is obtained with conventional reasoning and each falls within the scope of the present invention.
Embodiment
A kind of information push method based on user preference, which is characterized in that include the following steps：
（1）Obtain user information；User information is obtained by shopping website, user information includes the purchase search in user 2 weeks
Keyword, shopping cart addition record, collection shop addition record, browsing shop historical record and purchase order record；
（2）User is grouped, establishes user preference grouping standard, and there will be user of the same race inclined according to user preference grouping
Good user is grouped, and forms each user group；
（3）Classify to pushed information, the information pushed will be needed to classify according to user preference grouping standard, formed more
A pushed information group；
（4）The pushed information group of same a user preference is sent to user group, realizes information push.
Further, the user preference grouping standard is that the shopping preferences of user are grouped standard.
Further, the user preference grouping standard is daily necessities, and household electrical appliances, makeups, dress ornament, food is supplemented with money, in game
One kind.
A kind of message push platform based on user preference, which is characterized in that acquiring unit, for obtaining user information；
User preference is grouped standard generation unit, for establishing multiple user preference grouping standards；Taxon, for being carried out to user
Grouping；Push unit, for pushed information to be pushed to user group.
Beneficial effects of the present invention are：
User is effectively classified according to user preference, corresponding pushed information is pushed to the user of user preference, it can
The interest of user is increased substantially, to effectively reach information popularization effect.
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto,
In the technical scope disclosed by the present invention, any changes or substitutions that can be easily thought of by anyone skilled in the art,
It should be covered by the scope of protection of the present invention.Therefore, protection scope of the present invention should be with the protection scope of claims
Subject to.
Claims (6)
1. a kind of information push method based on user preference, which is characterized in that include the following steps：
（1）Obtain user information；User information is obtained by shopping website, user information includes the purchase in user's corresponding period
Buy search key, shopping cart addition record, collection shop addition record, browsing shop historical record and purchase order note
Record；
（2）User is grouped, establishes user preference grouping standard, and there will be user of the same race inclined according to user preference grouping
Good user is grouped, and forms each user group；
（3）Classify to pushed information, the information pushed will be needed to classify according to user preference grouping standard, formed more
A pushed information group；
（4）The pushed information group of same a user preference is sent to user group, realizes information push.
2. a kind of information push method based on user preference as described in claim 1, which is characterized in that the corresponding time
Section is 1-2 months.
3. a kind of information push method based on user preference as described in claim 1, which is characterized in that the corresponding time
Section is 1-2 weeks.
4. a kind of information push method based on user preference as described in claim 1, which is characterized in that the user preference
Grouping standard is that the shopping preferences of user are grouped standard.
5. a kind of information push method based on user preference as described in claim 1, which is characterized in that the user preference
Grouping standard is daily necessities, and household electrical appliances, makeups, dress ornament, food supplements with money, one of game.
6. a kind of message based on user preference pushes platform, which is characterized in that acquiring unit, for obtaining user information；With
Family preference is grouped standard generation unit, for establishing multiple user preference grouping standards；Taxon, for dividing user
Group；Push unit, for pushed information to be pushed to user group.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810474053.5A CN108933811A (en) | 2018-05-17 | 2018-05-17 | A kind of information push method and platform based on user preference |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810474053.5A CN108933811A (en) | 2018-05-17 | 2018-05-17 | A kind of information push method and platform based on user preference |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108933811A true CN108933811A (en) | 2018-12-04 |
Family
ID=64448914
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810474053.5A Pending CN108933811A (en) | 2018-05-17 | 2018-05-17 | A kind of information push method and platform based on user preference |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108933811A (en) |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105335518A (en) * | 2015-11-16 | 2016-02-17 | 孙宝文 | Method and device for generating user preference information |
| CN105469263A (en) * | 2014-09-24 | 2016-04-06 | 阿里巴巴集团控股有限公司 | Commodity recommendation method and device |
| CN106257444A (en) * | 2015-06-17 | 2016-12-28 | 阿里巴巴集团控股有限公司 | The method for pushing of a kind of information and equipment |
| CN106530001A (en) * | 2016-11-03 | 2017-03-22 | 广州市万表科技股份有限公司 | Information recommending method and apparatus |
| CN107360222A (en) * | 2017-06-30 | 2017-11-17 | 广东欧珀移动通信有限公司 | Merchandise news method for pushing, device, storage medium and server |
| CN107562818A (en) * | 2017-08-16 | 2018-01-09 | 中国工商银行股份有限公司 | Information recommendation system and method |
| CN107622419A (en) * | 2017-09-26 | 2018-01-23 | 安徽特旺网络科技有限公司 | A kind of B2C on-line shopping systems |
-
2018
- 2018-05-17 CN CN201810474053.5A patent/CN108933811A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105469263A (en) * | 2014-09-24 | 2016-04-06 | 阿里巴巴集团控股有限公司 | Commodity recommendation method and device |
| CN106257444A (en) * | 2015-06-17 | 2016-12-28 | 阿里巴巴集团控股有限公司 | The method for pushing of a kind of information and equipment |
| CN105335518A (en) * | 2015-11-16 | 2016-02-17 | 孙宝文 | Method and device for generating user preference information |
| CN106530001A (en) * | 2016-11-03 | 2017-03-22 | 广州市万表科技股份有限公司 | Information recommending method and apparatus |
| CN107360222A (en) * | 2017-06-30 | 2017-11-17 | 广东欧珀移动通信有限公司 | Merchandise news method for pushing, device, storage medium and server |
| CN107562818A (en) * | 2017-08-16 | 2018-01-09 | 中国工商银行股份有限公司 | Information recommendation system and method |
| CN107622419A (en) * | 2017-09-26 | 2018-01-23 | 安徽特旺网络科技有限公司 | A kind of B2C on-line shopping systems |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20181204 |