CN108920518B - Data generation method and equipment - Google Patents

Data generation method and equipment Download PDF

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Publication number
CN108920518B
CN108920518B CN201810561196.XA CN201810561196A CN108920518B CN 108920518 B CN108920518 B CN 108920518B CN 201810561196 A CN201810561196 A CN 201810561196A CN 108920518 B CN108920518 B CN 108920518B
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page
picture
data generation
video
keywords
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CN108920518A (en
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龙毅
欧阳志文
何勇
孙明琪
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Shanghai Dongfang Newspaper Co ltd
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Shanghai Dongfang Newspaper Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation

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  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
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Abstract

The invention discloses a data generation method and equipment, wherein the data generation equipment comprises a page, and the page comprises a page title and page content, and is characterized in that the page also comprises a data generation option, and the data generation method comprises the following steps: when the data generation option is activated, generating a picture, wherein the picture comprises fixed content and display content, and the display content comprises the page title and the address information of the page; displaying a way of sending the picture; and sending the picture according to a user selection path. The data generation method and the data generation equipment can effectively overcome the defect that the article is inconvenient to spread secondarily, so that the shared content is spread more widely and conveniently, and the user receiving the picture can acquire the shared information more intuitively.

Description

Data generation method and equipment
Technical Field
The invention relates to a data generation method and equipment.
Background
The two-dimensional code is a coding mode for recording data symbol information, wherein black and white figures distributed on a two-dimensional plane according to a certain rule by using a certain specific geometric figure. The two-dimensional code is widely used by the mobile terminal, and the mobile terminal can directly acquire information in the two-dimensional code by scanning the two-dimensional code, so that great convenience is brought to the use of a user.
By utilizing the two-dimension code, the user can quickly and conveniently share and forward the page content to the target object, and information spreading and resource sharing are accelerated.
The existing sharing mode is not beneficial to secondary spreading of the content, is complicated and cannot provide visual first impression for users.
Disclosure of Invention
The invention aims to overcome the defect of inconvenient secondary propagation of an article in the prior art, and provides a data generation method and equipment which can effectively overcome the defect of inconvenient secondary propagation of the article, enable shared content to be propagated more widely and conveniently, and enable users receiving pictures to acquire shared information more intuitively.
The technical scheme is used for solving the technical problems:
a data generating method is used for a data generating device, the data generating device comprises a page, the page comprises a page title and page content, the data generating method is characterized in that the page further comprises a data generating option, and the data generating method comprises the following steps:
when the data generation option is activated, generating a picture, wherein the picture comprises fixed content and display content, and the display content comprises the page title and the address information of the page;
displaying a way of sending the picture;
and sending the picture according to a user selection path.
Preferably, the address information of the page is recorded by a two-dimensional code, and the data generation method includes:
identifying the two-dimensional code;
and accessing the address recorded by the two-dimensional code to obtain the page with a mark, wherein the mark is associated with a download address and a starting path of the target application.
Preferably, the display content further includes a thumbnail, and the thumbnail is a page picture associated with the page.
Preferably, the display content further includes a thumbnail, and the data generation method includes:
when the data generation option is activated, judging whether the page is associated with a page picture,
if so, adding the page picture as the thumbnail in the generated picture,
and if not, identifying the keywords in the page title and/or the page content, searching the standby picture with the highest matching degree with all the keywords in a picture database according to the keywords, and then taking the standby picture with the highest matching degree in the generated pictures as the thumbnail.
Preferably, each of the standby pictures in the picture database obtains names of objects in the standby pictures through image recognition, the matching degree is equal to a matching number divided by a total number of the recognized objects in the standby pictures, and the matching number is a number of the keywords matching the names in the standby pictures.
Preferably, the display content further includes a thumbnail, and the data generation method includes:
and when the data generation option is activated, judging whether the page comprises a video, and if so, taking a video screenshot of the video at a preset moment as the thumbnail.
Preferably, the data generating method includes:
identifying keywords in the page title and/or page content;
when the data generation option is activated, judging whether the page comprises a video, if so, acquiring video screenshots of a plurality of moments of the video;
and retrieving the video screenshot with the highest matching degree with all the keywords in the video screenshots of a plurality of moments according to the keywords, and then taking the video screenshot with the highest matching degree in the generated picture as the thumbnail.
The invention also provides a data generating device, which comprises a page, wherein the page comprises a page title and page content, and is characterized in that the page also comprises a data generating option, the data generating device also comprises a generating module, a display module and a sending module,
the generation module is used for generating a picture when the data generation option is activated, wherein the picture comprises fixed content and display content, and the display content comprises the page title and the address information of the page;
the display module is used for displaying the way of sending the pictures;
the sending module is used for sending the picture according to a user selection way.
Preferably, the address information of the page is recorded by a two-dimensional code, the data generating device further comprises an identification module and an access module,
the identification module is used for identifying the two-dimensional code;
the access module is used for accessing an address recorded by the two-dimensional code to obtain the page with a mark, and the mark is associated with a download address and a starting path of the target application.
On the basis of the common knowledge in the field, the above preferred conditions can be combined randomly to obtain the preferred embodiments of the invention.
The positive progress effects of the invention are as follows: the data generation method and the data generation equipment can quickly generate the advertisement, facilitate the management of the server on the advertisement, and can deliver the advertisement more accurately by the data generation method.
Drawings
Fig. 1 is a flowchart of a data generation method according to embodiment 1 of the present invention.
Fig. 2 is a flowchart of a data generation method according to embodiment 2 of the present invention.
Fig. 3 is a flowchart of a data generation method according to embodiment 3 of the present invention.
Detailed Description
The invention is further illustrated by the following examples, which are not intended to limit the scope of the invention.
Example 1
The present embodiment provides a data generation device, where the data generation device may be a user side or a server side.
The data generation device comprises a page, the page comprises a page title and page content, and the page further comprises a data generation option.
The data generation device also comprises a generation module, a display module, a sending module, an identification module and an access module.
The generating module is used for generating a picture when the data generating option is activated, wherein the picture comprises fixed content and display content, the display content comprises the page title and the address information of the page, and the address information of the page is recorded through a two-dimensional code.
The display module is used for displaying the way of sending the pictures;
the sending module is used for sending the picture according to a user selection way.
When other users receive the picture.
The identification module is used for identifying the two-dimensional code;
the access module is used for accessing an address recorded by the two-dimensional code to obtain the page with a mark, and the mark is associated with a download address and a starting path of the target application.
Through the picture, a user can visually see the title and the thumbnail of the page, and can record the name and the publicity words of the application in the fixed content, so that the application can be conveniently spread.
In addition, the page information can be acquired quickly by spreading the picture, and the convenience of picture spreading can enable the secondary spreading of the page to be more convenient and faster.
Referring to fig. 1, with the data generating apparatus, the present embodiment provides a data generating method, including:
step 100, when the data generation option is activated, generating a picture, wherein the picture comprises fixed content and display content, the display content comprises the page title, a thumbnail and address information of the page, and the address information of the page is recorded by a two-dimensional code.
Step 101, displaying a path for sending the picture;
and 102, sending the picture according to a user selection path.
Step 103, identifying the two-dimension code;
and 104, accessing an address recorded by the two-dimensional code to obtain the page with a mark, wherein the mark is associated with a download address and a starting path of the target application.
In this embodiment, the thumbnail is a page picture associated with the page. That is to say, a picture is included in the page or matched with the page, and the thumbnail directly reduces the page picture to a specified size for use.
The data generation method and the data generation equipment can quickly generate the advertisement, facilitate the management of the server on the advertisement, and can deliver the advertisement more accurately through the data generation method.
Example 2
Referring to fig. 2, the present embodiment is substantially the same as embodiment 1 except that:
the thumbnail image implementation generation of the present embodiment. In order to deepen the impression after the user obtains the picture, it is more critical to configure the thumbnail, and not every article has a matched thumbnail, so that the embodiment adopts a mode of generating the thumbnail, so that the page spreading can be more specific, and the impression is more profound.
Step 200, when the data generation option is activated, judging whether the page is associated with a page picture, if so, executing step 201, and otherwise, executing step 202.
Step 201, generating the picture, adding the page picture as the thumbnail in the generated picture, and then executing step 101 in embodiment 1.
Step 202, identifying keywords in the page title and the page content.
And step 203, retrieving the standby picture with the highest matching degree with all the keywords in a picture database according to the keywords.
And step 204, taking the standby picture with the highest matching degree in the generated pictures as the thumbnail, and then executing the step 101 in the embodiment 1.
Each standby picture in the picture database corresponds to a plurality of names and labels, and the standby picture with the highest matching degree can be obtained as the thumbnail through comparison of the keywords and the name labels.
Further, each standby picture in the picture database acquires the name of the object in the standby picture through image identification, the matching degree is equal to the number of matches divided by the total number of the identified objects in the standby picture, and the number of matches is the number of matches between the keyword and the name in the standby picture.
Example 3
Referring to fig. 3, the present embodiment is substantially the same as embodiment 1 except that:
the data generation method comprises the following steps:
step 300, when the data generation option is activated, determining whether the page includes a video, if so, performing step 301, and if not, performing step 100 in embodiment 1.
Step 301, adding the video screenshot of the preset time of the video as the thumbnail to the picture, and then executing step 101 in embodiment 1.
Further, the data generation method comprises:
identifying keywords in the page title and page content;
when the data generation option is activated, judging whether the page comprises a video, if so, acquiring video screenshots of a plurality of moments of the video;
and retrieving the video screenshot with the highest matching degree with all the keywords in the video screenshots of a plurality of moments according to the keywords, and then taking the video screenshot with the highest matching degree in the generated picture as the thumbnail.
In this embodiment, the names of the objects in all the video screenshots are identified by an image identification method, and then the video screenshot with the highest matching degree between the name and the keyword is used as the thumbnail.
While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that these are by way of example only, and that the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the spirit and scope of the invention, and these changes and modifications are within the scope of the invention.

Claims (5)

1. A data generating method is used for a data generating device, the data generating device comprises a page, the page comprises a page title and page content, the page is characterized by further comprising a data generating option, and the data generating method comprises the following steps:
when the data generation option is activated, generating a picture, wherein the picture comprises fixed content and display content, and the display content comprises the page title and the address information of the page;
displaying a way of sending the picture;
sending the picture according to a user selection path;
the display content further comprises a thumbnail, and the data generation method comprises the following steps:
when the data generation option is activated, judging whether the page comprises a video, if so, taking a video screenshot of a preset moment of the video as the thumbnail;
the data generation method comprises the following steps:
identifying keywords in the page title and/or page content;
when the data generation option is activated, judging whether the page comprises a video, if so, acquiring video screenshots of a plurality of moments of the video;
retrieving a video screenshot with the highest matching degree with all keywords in video screenshots of a plurality of moments according to the keywords, and then taking the video screenshot with the highest matching degree in the generated picture as the thumbnail;
the data generation method further comprises:
when the data generation option is activated, judging whether the page is associated with a page picture,
if so, adding the page picture as the thumbnail in the generated picture,
if not, identifying the keywords in the page title and/or the page content, searching the standby picture with the highest matching degree with all the keywords in a picture database according to the keywords, and then taking the standby picture with the highest matching degree in the generated pictures as the thumbnail;
the method comprises the steps that each standby picture in a picture database obtains names of objects in the standby pictures through image identification, the matching degree is equal to the number of matches divided by the total number of the identified objects in the standby pictures, and the number of matches is the number of matches between keywords and the names in the standby pictures.
2. The data generation method of claim 1, wherein the address information of the page is described by a two-dimensional code, the data generation method comprising:
identifying the two-dimensional code;
and accessing the address recorded by the two-dimensional code to obtain the page with a mark, wherein the mark is associated with a download address and a starting path of the target application.
3. The data generation method of claim 1, wherein the presentation further comprises a thumbnail, the thumbnail being a page picture associated with the page.
4. A data generation device, the data generation device comprises a page, the page comprises a page title and page content, the data generation device is characterized in that the page also comprises a data generation option, the data generation device also comprises a generation module, a display module and a sending module,
the generation module is used for generating a picture when the data generation option is activated, wherein the picture comprises fixed content and display content, and the display content comprises the page title and the address information of the page;
the display module is used for displaying the way of sending the pictures;
the sending module is used for sending the picture according to a user selection way;
the display content further comprises a thumbnail, and the data generation device comprises:
when the data generation option is activated, judging whether the page comprises a video, if so, taking a video screenshot of a preset moment of the video as the thumbnail;
the data generation device is further configured to:
identifying keywords in the page title and/or page content;
when the data generation option is activated, judging whether the page comprises a video, if so, acquiring video screenshots of a plurality of moments of the video;
retrieving a video screenshot with the highest matching degree with all keywords in video screenshots of a plurality of moments according to the keywords, and then taking the video screenshot with the highest matching degree in the generated picture as the thumbnail;
the data generation device is further configured to:
when the data generation option is activated, judging whether the page is associated with a page picture,
if so, adding the page picture as the thumbnail in the generated picture,
if not, identifying the keywords in the page title and/or the page content, searching the standby picture with the highest matching degree with all the keywords in a picture database according to the keywords, and then taking the standby picture with the highest matching degree in the generated pictures as the thumbnail;
the method comprises the steps that each standby picture in a picture database obtains names of objects in the standby pictures through image identification, the matching degree is equal to the number of matches divided by the total number of the identified objects in the standby pictures, and the number of matches is the number of matches between keywords and the names in the standby pictures.
5. The data generating apparatus according to claim 4, wherein the address information of the page is described by a two-dimensional code, the data generating apparatus further comprising an identifying module and an accessing module,
the identification module is used for identifying the two-dimensional code;
the access module is used for accessing an address recorded by the two-dimensional code to obtain the page with a mark, and the mark is associated with a download address and a starting path of the target application.
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