CN108898420A - Monitoring of the advertisement method and device - Google Patents
Monitoring of the advertisement method and device Download PDFInfo
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- CN108898420A CN108898420A CN201810557106.XA CN201810557106A CN108898420A CN 108898420 A CN108898420 A CN 108898420A CN 201810557106 A CN201810557106 A CN 201810557106A CN 108898420 A CN108898420 A CN 108898420A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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Abstract
The embodiment of the invention provides a kind of monitoring of the advertisement method and devices, belong to advertisement putting field.This method includes：The historical position data information of vehicle is obtained, vehicle upslide is placed with given ad；Based on historical position data information, the history driving trace of vehicle is determined, and the dispensing effect of given ad is determined based on history driving trace.The embodiment of the present invention passes through the historical position data information for obtaining vehicle, and vehicle upslide is placed with given ad.Based on historical position data information, the history driving trace of vehicle is determined, and the dispensing effect of given ad is determined based on history driving trace.Due to the historical position data information based on vehicle, it can automatically determine and launch its dispensing effect of the vehicle for having advertisement, monitor dispensing effect without mode manually, so that the monitoring efficiency of advertisement can be improved, reduce manpower and time cost in monitoring process.
Description
Technical field
The present embodiments relate to advertisement putting fields, more particularly, to a kind of monitoring of the advertisement method and device.
Background technique
Ads on Vehicles is a kind of common outdoor advertising putting mode, and advertising carrier is often public transit vehicle, car and goes out
It hires a car and waits commerial vehicles.The above vehicle becomes and has very much because its mobility is big, contact personnel are more, Ads on Vehicles flexible form is eye-catching
The regional public media of influence power.Vehicle travels in urban road, and in required location (bus station, passenger station/above fall
Objective point, taxi anchor point etc.) it stops, Ads on Vehicles plays the role of advertizing to route on the way crowd audient.Dispensing has vehicle
The vehicle for carrying advertisement should should be run according to advertisement dispensing plan on the time of agreement and region/road, reach agreement operation
Time, route or distance travelled number, which are considered as, completes dispensing task；Do not complete or not up to agreement vehicle hour, route,
Mileage number then will lead to advertizing effect and may not achieve the expected result, and be considered as promise breaking.In the related art, it mainly takes
Personal monitoring's method.Due to needing to take follow the bus inspection to dispensing vehicle or be carried out in the place (such as bus stop) of vehicle approach
Fixed point checks, so that monitoring efficiency is lower.
Summary of the invention
In order to overcome the problems referred above or it at least is partially solved the above problem, the embodiment of the invention provides a kind of advertisement prisons
Method and device is surveyed, the defect of interaction flow is re-executed when for solving and wake up after interaction flow interrupts in the related technology, it is real
Now continue the interaction flow before suspend mode.
According to a first aspect of the embodiments of the present invention, a kind of monitoring of the advertisement method is provided, this method includes：
The historical position data information of vehicle is obtained, vehicle upslide is placed with given ad；
Based on historical position data information, the history driving trace of vehicle is determined, and referred to based on the determination of history driving trace
Determine the dispensing effect of advertisement.
Method provided in an embodiment of the present invention, by obtaining the historical position data information of vehicle, vehicle upslide is placed with finger
Determine advertisement.Based on historical position data information, the history driving trace of vehicle is determined, and determined and specified based on history driving trace
The dispensing effect of advertisement.Due to the historical position data information based on vehicle, can automatically determine launch the vehicle for having advertisement its
Effect is launched, monitors dispensing effect without mode manually, so that the monitoring efficiency of advertisement can be improved, is reduced in monitoring process
Manpower and time cost.
According to a second aspect of the embodiments of the present invention, a kind of monitoring of the advertisement device is provided, which includes：
Module is obtained, for obtaining the historical position data information of vehicle, vehicle upslide is placed with given ad；
Determining module determines the history driving trace of vehicle, and be based on history row for being based on historical position data information
Sail the dispensing effect that track determines given ad.
According to a third aspect of the embodiments of the present invention, a kind of monitoring of the advertisement equipment is provided, which includes：
At least one processor；And
At least one processor being connect with processor communication, wherein：
Memory is stored with the program instruction that can be executed by processor, and the instruction of processor caller is able to carry out first party
Monitoring of the advertisement method provided by face.
According to a fourth aspect of the embodiments of the present invention, a kind of non-transient computer readable storage medium is provided, it is non-transient
Computer-readable recording medium storage computer instruction, computer instruction make computer execute the prison of advertisement provided by first aspect
Survey method.
It should be understood that above general description and following detailed description be it is exemplary and explanatory, can not
Limit the embodiment of the present invention.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of flow diagram for monitoring of the advertisement method that one embodiment of the invention provides；
Fig. 2 is a kind of structural schematic diagram for monitoring of the advertisement device that one embodiment of the invention provides；
Fig. 3 is a kind of structural schematic diagram for monitoring of the advertisement equipment that one embodiment of the invention provides.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Ads on Vehicles is a kind of common outdoor advertising putting mode, and advertising carrier is often public transit vehicle, car and goes out
It hires a car and waits commerial vehicles.The above vehicle becomes and has very much because its mobility is big, contact personnel are more, Ads on Vehicles flexible form is eye-catching
The regional public media of influence power.Vehicle travels in urban road, and in required location (bus station, passenger station/above fall
Objective point, taxi anchor point etc.) it stops, Ads on Vehicles plays the role of advertizing to route on the way crowd audient.Dispensing has vehicle
The vehicle for carrying advertisement should should be run according to advertisement dispensing plan on the time of agreement and region/road, reach agreement operation
Time, route or distance travelled number, which are considered as, completes dispensing task；Do not complete or not up to agreement vehicle hour, route,
Mileage number then will lead to advertizing effect and may not achieve the expected result, and be considered as promise breaking.
Dispensing has the operation state of the vehicle of Ads on Vehicles to be directly related to Ads on Vehicles communication effect quality, and can be used as
The judgment criteria whether car trader or ad placement company honour an agreement.The car operation state for having Ads on Vehicles is monitored, is based on
Vehicle hour and driving trace, to can determine whether vehicle runs according to dispensing plan, to realize to Ads on Vehicles
The monitoring of launch process.In the related art, personal monitoring's method is mainly taken.Due to needing to take follow the bus to dispensing vehicle
It checks or is conducted spot checks in the place (such as bus stop) of vehicle approach, so that monitoring efficiency is lower.
For said circumstances, the embodiment of the invention provides a kind of monitoring of the advertisement methods.The executing subject of this method can be with
For server, the embodiment of the present invention does not walk specific restriction to this.The corresponding vehicle of mobile unit can be bus or taxi
Deng the present invention is not especially limit this.Referring to Fig. 1, this method includes：
101, the historical position data information of vehicle is obtained, vehicle upslide is placed with given ad.
In above-mentioned steps 101, historical position data information may include GPS position information, and the embodiment of the present invention is to this
It is not especially limited.The form of given ad can be the bumper advertisements for being attached to surface of vehicle, or to be attached to vehicle interior
Bumper advertisements, the present invention is not especially limit this.GPS device can be installed in advance, and can be according to default week on vehicle
Phase sends GPS position information to server.Wherein, predetermined period can be 10 seconds or 20 seconds etc., the embodiment of the present invention to this not
Make specific limit.It should be noted that since the embodiment of the present invention is mainly to monitor the advertisement under the historical juncture at current time
Launch effect, thus step 101 get be vehicle historical position data information.For example, by second day acquisition vehicle
Historical position data information on the day before, so that it is determined that the advertisement delivery effect of the previous day vehicle.Certainly, actual implementation process
In be also possible to afternoon obtain the vehicle morning historical position data information, so that it is determined that the advertisement delivery effect of morning vehicle.
As shown in the above description, the historical position data information that step 101 is got can be the historical position number of different historical junctures
It is believed that breath, and for obtain historical position data information at the time of, the present invention is not especially limit this.
102, it is based on historical position data information, determines the history driving trace of vehicle, and true based on history driving trace
Determine the dispensing effect of given ad.
101 it can obtain the historical position data information under the different historical junctures through the above steps.Whatsoever type
Vehicle can be by the historical position data information based on vehicle in electronics in the historical position data information for getting the vehicle
Punctuate on map, to the point of vehicle on the electronic map be connected, to obtain the history driving trace of the vehicle.It needs
It is noted that advertisement is launched generally directed to being public transport, the main body of public transport can be bus, be also possible to hire out
Vehicle.For bus, usually there are a start site and an end website.For taxi, usually there is one to get on the bus ground
Point and a place of getting off.Therefore, it is being based on historical position data information, it, can be with when determining the history driving trace of vehicle
First determine initial time and finish time of the vehicle when starting one section of mileage travelled.
For bus, as initial time at the time of start site is dispatched a car, at the time of terminating website parking
As finish time.For taxi, as initial time at the time of Entrucking Point sets out, in place parking of getting off
Moment is finish time.For bus, after getting the historical position data information of different moments, multiple moment
In initial time and finish time can based at the beginning of bus, the end time, stop the differences such as duration, operating time
Data are determined.For taxi, initial time and finish time can be determined based on the table time of beating of taxi, this
Inventive embodiments are not especially limited this.
In the initial time for determining vehicle and after finish time, the history between initial time and finish time may further determine that
Moment.It, can be by the above-mentioned moment for the historical juncture between initial time, finish time and initial time and finish time
Historical position data information mark a little on the electronic map, so that all the points are together in series, the history of vehicle can be obtained
Driving trace.
Since advertiser is when launching advertisement, it will usually there is dispensing index.For example, for launching on bus upper surface
Bumper advertisements, advertiser may may require that the bus for launching advertisement will arrange altogether how many shift, or arrange altogether more
Few mileage travelled.For the bumper advertisements launched on taxi, advertiser may may require that the taxi for launching advertisement is wanted altogether
How many mileage travelled run.After obtaining the history driving trace of vehicle, the throwing of given ad can be determined based on history driving trace
Put effect.For example, if the total length of history driving trace does not reach the mileage travelled of advertiser's arrangement, it is determined that advertisement is launched
Do not reach expected effects.
Method provided in an embodiment of the present invention, by obtaining the historical position data information of vehicle, vehicle upslide is placed with finger
Determine advertisement.Based on historical position data information, the history driving trace of vehicle is determined, and determined and specified based on history driving trace
The dispensing effect of advertisement.Due to the historical position data information based on vehicle, can automatically determine launch the vehicle for having advertisement its
Effect is launched, monitors dispensing effect without mode manually, so that the monitoring efficiency of advertisement can be improved, is reduced in monitoring process
Manpower and time cost.
Content based on the above embodiment, as a kind of alternative embodiment, the embodiment of the present invention is not travelled to based on history
The method that track determines the dispensing effect of given ad makees specific restriction, including but not limited to：According to history driving trace, determine
Distance is launched in the advertisement of vehicle；And/or according to the corresponding frequency of history driving trace and cut-off time, determine vehicle
Advertisement dispensing duration.
Since after determining history driving trace, the corresponding actual range of history driving trace is also it was determined that simultaneously may be used
Distance is launched in advertisement as vehicle.As can be seen from the above embodiments, advertiser, which may may require that, arranges vehicle to need race more altogether
Advertisement is launched distance and is compared with the mileage travelled of vehicle arrangement, that is, can determine advertisement delivery effect by few mileage travelled.Separately
Outside, since advertisement is launched on vehicle, advertisement can be exposed to crowd to vehicle on vehicle in the process of moving, so as to which history is travelled rail
The corresponding traveling duration of mark is as advertisement dispensing duration, and using this as an evaluation index of advertisement delivery effect.Specifically,
History driving trace corresponding cut-off time and frequency can be made difference, difference is advertisement dispensing duration.
It should be noted that for bus, traveling that travel route is usually fixed namely a shift
Mileage is also determining.It therefore, can be true according to the history driving trace of a shift for bus makes a trip shift
The fixed bus is either with or without this time shift is run through, and also the even corresponding mileage travelled of history driving trace is if it is less than a class
Secondary fixation mileage travelled then can determine that the bus either with or without running through this time shift, and then passes through statistical analysis, it may be determined that
During advertisement is launched, bus has run through altogether how many shift, and more shifts are to run completely, how many shift is not run through
It is whole, thus also as the evaluation index of advertisement delivery effect.After determining advertisement delivery effect, it can refer to according to above-mentioned every evaluation
Mark, is pushed directly in the form of statements on the mobile terminal that advertiser uses, consequently facilitating advertiser knows that advertisement is thrown in real time
Put effect.
Method provided in an embodiment of the present invention, by determining that distance is launched in the advertisement of vehicle according to history driving trace；
And/or according to the corresponding frequency of history driving trace and cut-off time, determine the advertisement dispensing duration of vehicle.Due to can
The advertisement delivery effect of vehicle is determined according to different evaluation indexes, to improve the efficiency of monitoring of the advertisement.
Content based on the above embodiment, as a kind of alternative embodiment, vehicle is corresponding with vehicles identifications, is based on history row
Before sailing the dispensing effect that track determines given ad, further include：The specified travel route of vehicle is determined according to vehicles identifications, it will
Specified travel route is compared with history driving trace, determines similar between specified travel route and history driving trace
Degree.
For dispensing has the bus of advertisement, as long as could be designated in the advertisement in fixed route of bus traveling
Crowd is seen, namely is had and launched meaning.For example, advertiser may require bus fallback class on fixed route
It is secondary, advertisement is launched to the crowd that the bus is taken in the route.If the bus is not run in fixed route,
But go to have repaired and gone to other route, then lose the meaning of advertisement dispensing.Therefore, in this case under history traveling
Track, be cannot be included in advertisement delivery effect consider foundation.Based on above description, can will specify in embodiments of the present invention
Travel route is compared with history driving trace, determines the similarity between specified travel route and history driving trace.
If similarity is greater than preset threshold, according to history driving trace, determine that distance is launched in the advertisement of vehicle.And/or
If similarity, which is greater than preset threshold, determines the wide of vehicle according to the corresponding frequency of history driving trace and cut-off time
Accuse dispensing duration.Wherein, similarity be greater than preset threshold, then it can be assumed that for vehicle be strictly specified travel route (namely
Route) on travel.It is on the contrary, it is determined that vehicle does not travel on specified travel route.Vehicles identifications may be used to determine
The specified travel route of different vehicle.Wherein, the data format of frequency and cut-off time can be 24-hour format, such as
yyyy-MM-dd HH:mm:Ss namely date Hour Minute Second.
It should be noted that vehicles identifications are primarily directed to bus, bus usually has nominated bank and sails route.Vehicle
Mark can be license plate number or vehicle from numbering, and specified travel route can be line number or circuit number.In addition, referring to
The unique site number of uplink and downlink can also be preset by determining the website on travel route, in order to the advertisement of subsequent clear vehicle
Placement position.After vehicle reaches each website, by may further determine that vehicle can in the state of different websites, such as -1 to mark leaving from station
Representative is not arrived at a station, and 0 can represent and arrive at a station, 1 can represent it is leaving from station.
And for taxi, if advertisement is launched in the inside of taxi, on seat, then only there is passenger in taxi
When advertisement can just play dispensing effect.Therefore, for taxi, according to history driving trace determine advertisement launch apart from when,
First can determine taxi really has the history driving trace of carrying, thus according to there is the history driving trace of carrying to be determined as really
Distance is launched in advertisement.
Method provided in an embodiment of the present invention, by predefining whether vehicle travels on specified travel route, then according to
According to history driving trace determine advertisement launch distance, so as to exclude not advertisement delivery effect invalid advertisement launch away from
From, and then improve accuracy rate when monitoring advertisement delivery effect.
Content based on the above embodiment is based on historical position data information, determines vehicle as a kind of alternative embodiment
History driving trace before, further include：Historical position data information is pre-processed, pretreatment is included at least to history bit
Data information is set to compensate.
Wherein, compensation is generally referred at the place of the poor signals such as vehicle process of passing through tunnel, and vehicle should be according to the period
Historical position data information is uploaded in different moments, without uploading successfully.At this point, can compensate historical position data information
Processing.Specifically, for the n-th moment, if being lost the historical position data information at n-th moment, when can be according to N-1
The historical position data information at quarter determines the historical position data information at n-th moment.For example, direct going through N-1 moment
Historical position data information of the history position data as the n-th moment, the present invention is not especially limit this.
Content based on the above embodiment, as a kind of alternative embodiment, pretreatment further includes believing historical position data
Breath is rectified a deviation and/or is screened.Wherein, for bus, bus usually has fixed travel route, if detecting
The travel route fixed in the bus is deviated considerably from there are historical position data information, then it can be to the historical position data information
It rectifies a deviation.For example, for the n-th moment, can the historical position data information based on N-1 and N+1 moment, when to n-th
The historical position data information at quarter is rectified a deviation, and the present invention is not especially limit this.Screening refer to screen out it is bright
The aobvious historical position data information for deviateing fixed travel route.
Method provided in an embodiment of the present invention, by being pre-processed to historical position data information, to improve monitoring
Accuracy rate when advertisement delivery effect.
Content based on the above embodiment is based on historical position data information, determines vehicle as a kind of alternative embodiment
History driving trace before, further include：Based on preset data form, data prediction is carried out to historical position data information.
Wherein, data prediction is according to the GPS data feature of analysis demand, and organized data preprocessor passes through number
According to modes such as rejecting, data reparation, data cleansing, smooth noises, problem data is corrected, guarantees the quality of data, improves analysis knot
The accuracy of fruit.
It mainly include three contents to GPS data pretreatment：Data check and correction, data cleansing and standard data format.Tool
Body, including but not limited to：
(1) GPS drift data, invalid data of swiping the card are rejected；
(2) GPS data Compensation Analysis, public transit vehicle GPS data correction processing；
(3) GPS device and vehicle line corresponding relationship anomaly analysis, website corresponding relationship.
Data cleansing is to remove mistake and inconsistent data, undesirable data is filtered and modify, for serious
The data of missing are deleted, and for important attribute missing, can be supplemented data complete.
Standard data format is to carry out data transformation to the GPS data of separate sources (different vendor or public transport company),
Constitute the description form of a suitable data mining.Initial data is cut after check and correction cleaning according to set metadata
Point, it stores respectively.After the completion of these basic data processings, i.e., as the basic data analyzed, into calculating task.Wherein,
The particular content of above-mentioned basic data can refer to such as the following table 1：
Table 1
| Serial number | Data content | Explanation |
| 1 | Identification numbers | License plate number or temporary identifier information |
| 3 | Directional information | Vehicle traffic direction |
| 4 | Longitude | GPS longitude |
| 5 | Latitude | GPS dimension |
| 6 | Deflection | GPS deflection |
| 7 | Speed | The velocity information of GPS passback |
By taking vehicle is bus as an example, the dispensing plan of bus and actual advertisement are launched effect and be can refer to such as the following table 2
And the data in table 3：
Table 2
| License plate number | It is expected that the time of departure | It is expected that the operating time | Standard operation mileage (km) |
| Hubei Province X00000 | 2018.03.01 13:40:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 16:55:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 19:00:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 21:30:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 23:20:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 10:30:00 | 41min | 17.00 |
| Hubei Province X00000 | 2018.03.01 18:00:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 20:10:00 | 40min | 17.00 |
| Hubei Province X00000 | 2018.03.01 22:30:00 | 40min | 17.00 |
Table 3
| License plate number | The time of departure | Off-running time | Operating time | Operation mileage (km) |
| Hubei Province X00000 | 2018.03.01 13:42:55 | 2018.03.01 14:20:09 | 33min | 14.84 |
| Hubei Province X00000 | 2018.03.01 16:53:28 | 2018.03.01 17:44:24 | 50min | 16.03 |
| Hubei Province X00000 | 2018.03.01 19:07:19 | 2018.03.01 20:00:21 | 52min | 16.02 |
| Hubei Province X00000 | 2018.03.01 21:31:18 | 2018.03.01 22:10:58 | 39min | 16.02 |
| Hubei Province X00000 | 2018.03.01 23:23:56 | 2018.03.02 00:00:38 | 34min | 15.06 |
| Hubei Province X00000 | 2018.03.01 10:34:41 | 2018.03.01 11:19:38 | 41min | 15.79 |
| Hubei Province X00000 | 2018.03.01 18:03:33 | 2018.03.01 18:51:33 | 47min | 17.35 |
| Hubei Province X00000 | 2018.03.01 20:12:39 | 2018.03.01 20:56:54 | 43min | 17.34 |
| Hubei Province X00000 | 2018.03.01 22:30:20 | 2018.03.01 23:08:26 | 37min | 17.28 |
Method provided in an embodiment of the present invention, by carrying out data cleansing to historical position data information, to improve prison
Survey accuracy rate when advertisement delivery effect.
It should be noted that above-mentioned all alternative embodiments, can form optional implementation of the invention using any combination
Example, this is no longer going to repeat them.
Content based on the above embodiment, the embodiment of the invention provides a kind of monitoring of the advertisement device, monitoring of the advertisement dresses
It sets for executing the monitoring of the advertisement method in above method embodiment.Referring to fig. 2, which includes：
Module 201 is obtained, for obtaining the historical position data information of vehicle, vehicle upslide is placed with given ad；
Determining module 202 determines the history driving trace of vehicle, and be based on going through for being based on historical position data information
History driving trace determines the dispensing effect of given ad.
As a kind of alternative embodiment, determining module 202, for determining that the advertisement of vehicle is thrown according to history driving trace
Put distance；And/or according to the corresponding frequency of history driving trace and cut-off time, determine the advertisement dispensing duration of vehicle.
As a kind of alternative embodiment, vehicle is corresponding with vehicles identifications, which further includes：
Comparison module, for determining the specified travel route of vehicle according to vehicles identifications, by specified travel route and history
Driving trace is compared, and determines the similarity between specified travel route and history driving trace；
Correspondingly, determining module 202, for when similarity is greater than preset threshold, then according to history driving trace, determining
Distance is launched in the advertisement of vehicle；And/or if similarity is greater than preset threshold, when dispatching a car according to history driving trace is corresponding
Quarter and cut-off time, determine the advertisement dispensing duration of vehicle.
As a kind of alternative embodiment, which further includes：
Preprocessing module, for pre-processing to historical position data information, pretreatment is included at least to historical position
Data information compensates.
As a kind of alternative embodiment, pretreatment further includes that historical position data information is rectified a deviation and/or screened.
As a kind of alternative embodiment, which further includes：
Data cleansing module carries out data cleansing, data to historical position data information for being based on preset data form
Cleaning is included at least and is screened to historical position data information.
As a kind of alternative embodiment, data cleansing further includes carrying out duplicate removal processing to historical position data information.
Device provided in an embodiment of the present invention, by obtaining the historical position data information of vehicle, vehicle upslide is placed with finger
Determine advertisement.Based on historical position data information, the history driving trace of vehicle is determined, and determined and specified based on history driving trace
The dispensing effect of advertisement.Due to the historical position data information based on vehicle, can automatically determine launch the vehicle for having advertisement its
Effect is launched, monitors dispensing effect without mode manually, so that the monitoring efficiency of advertisement can be improved, is reduced in monitoring process
Manpower and time cost.
Secondly, determining that distance is launched in the advertisement of vehicle by according to history driving trace；And/or rail is travelled according to history
The corresponding frequency of mark and cut-off time determine the advertisement dispensing duration of vehicle.Due to can be true according to different evaluation indexes
The advertisement delivery effect of vehicle is determined, to improve the efficiency of monitoring of the advertisement.
Again, it by predefining whether vehicle travels on specified travel route, then is determined according to history driving trace
Distance is launched in advertisement, launches distance so as to exclude the invalid advertisement of not advertisement delivery effect, and then improve monitoring advertisement
Launch accuracy rate when effect.
In addition, by being pre-processed to historical position data information, thus standard when improving monitoring advertisement delivery effect
True rate.
Finally, by carrying out data cleansing to historical position data information, thus when improving monitoring advertisement delivery effect
Accuracy rate
Fig. 3 illustrates a kind of entity structure schematic diagram of monitoring of the advertisement equipment, as shown in figure 3, the equipment may include：Place
Manage device (processor) 310, communication interface (Communicat ions Interface) 320,330 He of memory (memory)
Bus 340, wherein processor 310, communication interface 320, memory 330 complete mutual communication by bus 340.Communication
Interface 340 can be used for the transmission of the information between server and smart television.Processor 310 can call in memory 330
Logical order, to execute following method：The historical position data information of vehicle is obtained, vehicle upslide is placed with given ad；It is based on
Historical position data information determines the history driving trace of vehicle, and the dispensing of given ad is determined based on history driving trace
Effect.
In addition, the logical order in above-mentioned memory 330 can be realized by way of SFU software functional unit and conduct
Independent product when selling or using, can store in a computer readable storage medium.Based on this understanding, originally
Substantially the part of the part that contributes to existing technology or the technical solution can be in other words for the technical solution of invention
The form of software product embodies, which is stored in a storage medium, including some instructions to
So that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation of the present invention
The all or part of the steps of example method.And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-
Only Memory), random access memory (RAM, Random Access Memory), magnetic or disk etc. are various can be with
Store the medium of program code.
The embodiment of the present invention provides a kind of non-transient computer readable storage medium, the non-transient computer readable storage medium
Matter stores computer instruction, which makes computer execute monitoring of the advertisement method provided by above-described embodiment, such as
Including：The historical position data information of vehicle is obtained, vehicle upslide is placed with given ad；Based on historical position data information, really
Determine the history driving trace of vehicle, and determines the dispensing effect of given ad based on history driving trace.
Those of ordinary skill in the art will appreciate that：Realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes：ROM, RAM, magnetic disk or light
The various media that can store program code such as disk.
The apparatus embodiments described above are merely exemplary, wherein unit can be as illustrated by the separation member
Or may not be and be physically separated, component shown as a unit may or may not be physical unit, i.e.,
It can be located in one place, or may be distributed over multiple network units.It can select according to the actual needs therein
Some or all of the modules achieves the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creative labor
In the case where dynamic, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on
Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should
Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers
It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation
Method described in certain parts of example or embodiment.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that：It still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of monitoring of the advertisement method, which is characterized in that including：
The historical position data information of vehicle is obtained, the vehicle upslide is placed with given ad；
Based on the historical position data information, the history driving trace of the vehicle is determined, and rail is travelled based on the history
Mark determines the dispensing effect of the given ad.
2. the method according to claim 1, wherein described determine described specify based on the history driving trace
The dispensing effect of advertisement, including：
According to the history driving trace, determine that distance is launched in the advertisement of the vehicle；And/or
According to the corresponding frequency of the history driving trace and cut-off time, the advertisement dispensing duration of the vehicle is determined.
3. described based on described the method according to claim 1, wherein the vehicle is corresponding with vehicles identifications
Before history driving trace determines the dispensing effect of the given ad, further include：
The specified travel route that the vehicle is determined according to the vehicles identifications, by the specified travel route and the history row
It sails track to be compared, determines the similarity between the specified travel route and the history driving trace；
Correspondingly, the dispensing effect that the given ad is determined based on the history driving trace, including：
If the similarity is greater than preset threshold, according to the history driving trace, determine the advertisement of the vehicle launch away from
From；And/or
If the similarity is greater than preset threshold, according to the corresponding frequency of the history driving trace and cut-off time,
Determine the advertisement dispensing duration of the vehicle.
4. determining institute the method according to claim 1, wherein described be based on the historical position data information
Before the history driving trace for stating vehicle, further include：
The historical position data information is pre-processed, the pretreatment is included at least to the historical position data information
It compensates.
5. according to the method described in claim 4, it is characterized in that, the pretreatment further includes believing the historical position data
Breath is rectified a deviation and/or is screened.
6. determining institute the method according to claim 1, wherein described be based on the historical position data information
Before the history driving trace for stating vehicle, further include：
Based on preset data form, data cleansing is carried out to the historical position data information, the data cleansing includes at least
The historical position data information is screened.
7. according to the method described in claim 6, it is characterized in that, the data cleansing further includes to the historical position data
Information carries out duplicate removal processing.
8. a kind of monitoring of the advertisement device, which is characterized in that including：
Module is obtained, for obtaining the historical position data information of vehicle, the vehicle upslide is placed with given ad；
Determining module determines the history driving trace of the vehicle, and be based on institute for being based on the historical position data information
State the dispensing effect that history driving trace determines the given ad.
9. a kind of monitoring of the advertisement equipment, which is characterized in that including：
At least one processor；And
At least one processor being connect with the processor communication, wherein：
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to instruct energy
Enough methods executed as described in claim 1 to 7 is any.
10. a kind of non-transient computer readable storage medium, which is characterized in that the non-transient computer readable storage medium is deposited
Computer instruction is stored up, the computer instruction makes the computer execute the method as described in claim 1 to 7 is any.
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| CN201810557106.XA CN108898420A (en) | 2018-06-01 | 2018-06-01 | Monitoring of the advertisement method and device |
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| CN201810557106.XA CN108898420A (en) | 2018-06-01 | 2018-06-01 | Monitoring of the advertisement method and device |
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