CN108876394A - Identify the potential method and apparatus for being lost user of e-commerce platform - Google Patents

Identify the potential method and apparatus for being lost user of e-commerce platform Download PDF

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Publication number
CN108876394A
CN108876394A CN201710342358.6A CN201710342358A CN108876394A CN 108876394 A CN108876394 A CN 108876394A CN 201710342358 A CN201710342358 A CN 201710342358A CN 108876394 A CN108876394 A CN 108876394A
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China
Prior art keywords
user
rpc
days
nearly
validated user
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Inventor
赵国魂
边同昭
周银华
林慧
王彪
李星毅
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201710342358.6A priority Critical patent/CN108876394A/en
Publication of CN108876394A publication Critical patent/CN108876394A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/01Customer relationship services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of potential method and apparatus for being lost user of identification e-commerce platform, are related to field of computer technology.One specific embodiment of this method includes:Choose the validated user for participating in operation;Calculate multiple purchase period and the access times of the validated user;Period and access times are purchased according to the affiliated section of the registration number of days of the validated user and again, choose corresponding potential losss user's recognition logic, the identification potential loss user.The embodiment solves the problems, such as that conventional method cannot effectively identify potential loss user.

Description

Identify the potential method and apparatus for being lost user of e-commerce platform
Technical field
The present invention relates to field of computer technology more particularly to a kind of potential sides for being lost user of identification e-commerce platform Method and device.
Background technique
It does shopping on e-commerce website, has been the consumption habit of many consumers.With consumer's access, purchase etc. Behavior has accumulated the data such as a large amount of customer profile, consumer behavior habit on e-commerce website.Consumer's is total Amount is certain, if increased as soon as doing shopping on e-commerce website, is then reduced naturally in other websites.Each electronics quotient Website be engaged in attract consumer as far as possible, carries out various promotion popularization activities often, incident is exactly that consumer exists It is flowed between e-commerce website.Some consumers do not revisit since the various reasons such as shopping experience, marketing quality can be left Ask certain e-commerce websites, for e-commerce website, this is not intended to see." how to identify these potential streams Appraxia family and targetedly formulate marketing program keep these users here?" it is the problem of e-commerce venture pays special attention to.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery:
In general, e-commerce website is using giving a discount, send certificate, buy and the marketing tools such as give and attract user, and according to user's Search, browsing record etc. carry out commercial product recommending to user.But this method cannot effectively identify potential loss user, and Marketing program is not formulated for potential loss user.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of potential method and dress for being lost user of identification e-commerce platform It sets, is able to solve the problem of conventional method cannot effectively identify potential loss user.
To achieve the above object, according to an aspect of an embodiment of the present invention, a kind of identification e-commerce platform is provided The potential method for being lost user.
A kind of potential method for being lost user of identification e-commerce platform of the embodiment of the present invention, including:It chooses and participates in fortune The validated user of calculation;Calculate multiple purchase period and the access times of the validated user;According to the registration number of days of the validated user (DNreg) affiliated section and purchase period and access times again, choose corresponding potential losss user's recognition logic, identification institute State potential loss user.
To achieve the above object, according to another aspect of an embodiment of the present invention, a kind of identification e-commerce platform is provided The potential device for being lost user.
A kind of potential device for being lost user of identification e-commerce platform of the embodiment of the present invention, including:
Module is chosen, for choosing the validated user for participating in operation;Computing module, for calculating answering for the validated user Purchase period and access times;Identification module, for according to the validated user register the affiliated section of number of days and again purchase period and Access times choose corresponding potential loss user's recognition logic, identify the potential loss user.
To achieve the above object, according to an embodiment of the present invention in another aspect, providing a kind of realization identification e-commerce The electronic equipment of the potential method for being lost user of platform.
The a kind of electronic equipment of the embodiment of the present invention, including:One or more processors;Storage device, for storing one A or multiple programs, when one or more of programs are executed by one or more of processors, so that one or more A processor executes the potential method for being lost user of identification e-commerce platform of the embodiment of the present invention.
To achieve the above object, another aspect according to an embodiment of the present invention, provides a kind of computer-readable medium.
A kind of computer-readable medium storage computer program of the embodiment of the present invention, the computer program is for making institute State the potential method for being lost user of identification e-commerce platform that computer executes the embodiment of the present invention.
One embodiment in foregoing invention has the following advantages that or beneficial effect:Because using identification e-commerce platform The potential technological means for being lost user, so the technical issues of conventional method cannot effectively identify potential loss user is overcome, And then reach the technical effect for effectively identifying potential loss user and formulating marketing program for potential loss user, to inhale Draw customer consumption and retains for a long time.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein;
Fig. 2 is the main flow of the potential method for being lost user of identification e-commerce platform according to an embodiment of the present invention Schematic diagram;
Fig. 3 is the main flow of the method according to an embodiment of the present invention that Recommendations are screened based on potential loss user Schematic diagram;
Fig. 4 is the main modular of the potential device for being lost user of identification e-commerce platform according to an embodiment of the present invention Schematic diagram;
Fig. 5 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present invention Figure.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Fig. 1 is shown can be using the potential method or knowledge for being lost user of identification e-commerce platform of the embodiment of the present invention The exemplary system architecture 100 of the potential device for being lost user of other e-commerce platform.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 101,102,103 (merely illustrative) such as the application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform softwares.
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as utilize terminal device 101,102,103 to user The shopping class website browsed provides the back-stage management server (merely illustrative) supported.Back-stage management server can be to reception To the data such as information query request analyze etc. processing, and by processing result (such as target push information, product letter Breath etc., merely illustrative) feed back to terminal device.
It should be noted that the potential method one for being lost user of identification e-commerce platform provided by the embodiment of the present invention As executed by server 105, correspondingly, identification e-commerce platform it is potential be lost user device be generally positioned at server In 105.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.
Fig. 2 is a kind of main stream of potential method for being lost user of identification e-commerce platform according to an embodiment of the present invention The schematic diagram of journey.
Before this method is described in detail, index used in method and calculating data are described as follows first:
User's registration number of days, is expressed as DNreg
User's history shopping number, is expressed as STh;Nearly 90 days shopping numbers, are expressed as ST90d;Nearly 180 days shopping numbers, It is expressed as ST180d;Nearly 360 days shopping numbers, are expressed as ST360d
The period is purchased after user's registration again, is expressed as RPCp, RPCp=DNreg÷STh
The period is purchased again within user nearly 90 days, be expressed as RPC90d, RPC90d=90 ÷ ST90d
The period is purchased again within user nearly 180 days, be expressed as RPC180d, RPC180d=180 ÷ ST180d
The period is purchased again within user nearly 360 days, be expressed as RPC360d, RPC360d=360 ÷ ST360d
The period is averagely purchased again within validated user nearly 90 days, be expressed as RPCa90d,
The period is averagely purchased again within validated user nearly 180 days, be expressed as RPCa180d,
The period is averagely purchased again within validated user nearly 360 days, be expressed as RPCa360d,
User's history access times, are expressed as VVh;Access times in nearly 90 days, are expressed as VV90d;It is accessed in nearly 180 days Number is expressed as VV180d
The nearly 90 days Average visits of validated user, are expressed as VVa90d,
The nearly 180 days Average visits of validated user, are expressed as VVa180d,
Herein, it should be noted that preceding 90 from respectively referring within nearly 90 days, nearly 180 days and nearly 360 days above-mentioned calculate certainly It, from calculate from first 180 days and from calculate from first 360 days.
In the step S201 of method, according to the registration number of days (DN of userreg) and history shopping number (STh) choose ginseng With the validated user of operation.Here, the selection standard used is DNreg>=90 and STh>=1, i.e., when the registration number of days of user is greater than Equal to 90 days and when history shopping number is more than or equal to one time, which is considered validated user.
In step S202, multiple purchase period of validated user by obtaining in step S201 and access times are calculated.
In this step, according to RPC90d=90 ÷ ST90dIt calculates all validated users nearly 90 days and averagely purchases the period again, according toIt calculates all validated users nearly 90 days and averagely purchases the period again, according toCalculate the nearly 90 days Average visits of all validated users.
For DNreg>=180 validated user, according to RPC180d=180 ÷ ST180dIt calculates user nearly 180 days and purchases the period again, According toIt calculates user nearly 180 days and averagely purchases the period again, according to Calculate the nearly 180 days Average visits of user.
For DNreg>=360 validated user, according to RPC360d=360 ÷ ST360dIt calculates user nearly 360 days and purchases the period again, According toIt calculates user nearly 360 days and averagely purchases the period again.
For DNreg>=90 and DNreg<360 validated user, according to RPCp=DNreg÷SThAnswering after calculating user's registration Purchase the period.
In step S203, according to the registration number of days (DN of the step S201 validated user chosenreg) affiliated section and It purchases the period again and access times is handled.If 90≤DNreg<When 180, then sentenced using potential loss user recognition logic 1 Whether the user of breaking is potential loss user;If 180≤DNreg<When 360, then using potential loss user recognition logic 2 come Judge whether the user is potential loss user;If DNreg>=360, then judged using potential loss user recognition logic 3 Whether the user is potential loss user.
Potential loss user recognition logic 1:Judged according to following condition:RPC90d≥α×RPCa90dAnd RPCp≤γ ×RPCa360dAnd VV90d≤ X, wherein α, γ are coefficient, and X is constant.
Potential loss user recognition logic 2:Judged according to following condition:(RPC90d≥α×RPCa90dOr RPC180≥ β×RPCa180d) and RPCp≤γ×RPCa360dAnd VV180d≤ Y, wherein α, β, γ are coefficient, and Y is constant.
Potential loss user recognition logic 3:Judged according to following condition:(RPC90d≥α×RPCa90dOr RPC180≥ β×RPCa180d) and RPC360d≤γ×RPCa360dAnd VV180d≤ Z, wherein α, β, γ are coefficient, and Z is constant.
In three decision logics above, the default value of α, β, γ, X, Y and Z are α=2.5, β=3.5, γ=6, X= 4.5, Y=9, Z=12, can be with value α=2, β=3, γ=5, X=5, Y=10, Z=15.Here, need to illustrate It is that above-mentioned coefficient and constant value can be adjusted flexibly according to the actual situation, and can be in 2≤α≤3,3≤β≤4,5≤γ≤7, Value is carried out in the range of 4≤X≤5.5,8≤Y≤11,11≤Z≤16.
In addition, calculating in above-mentioned potential loss user data and having been used " 90 days, 180 days, 360 days in decision logic User purchase period and access times again ", " 90 days, 180 days, 360 days " can also be using " 100 days, 200 days, 400 days " etc. The other times period.
Fig. 3 is the main flow of the method according to an embodiment of the present invention that Recommendations are screened based on potential loss user Schematic diagram.
In step S301, unirecord, affiliated crowd's label data under the potential history for being lost user are read.In step It in S302, draws a portrait according to user and obtains the general character consumer lines information of label crowd, here, user's portrait refers to that one kind delineates mesh The effective tool marked user, contact user's demand and design direction, also known as user role (persona).
In step S303, Recommendations are screened according to commodity single under user, general character consumer lines characteristic.Here, being directed to The commodity that " potential loss user " recommends are a series of commodity rather than particular commodity.By commodity according to consumptive characteristics, it is divided into Periodical commodities purchased (such as toilet paper, edible oil etc.), seasonal commodities purchased (such as cold-proof underwear etc.), quality of the life mention Rise commodity (such as clothes more slightly higher than previous consumption level etc.) etc..For periodical commodities purchased:Looking first at user's history is It is no to purchase such commodity, if purchased, the same commodity on sale of screening historical purchase commodity or high similar of overall merit Commodity on sale;If do not purchased, according to the general character consumer lines information of affiliated crowd, the high quotient on sale of overall merit is screened Product, and provide recommendation index.For seasonal commodities purchased:Believe according to affiliated crowd in the general character consumer lines of current season Breath, the high commodity on sale of screening overall merit, and provide recommendation index.Commodity are promoted for quality of the life:According to historical purchase The general character consumer lines information of record and affiliated crowd, the slightly higher commodity on sale of screening consumption level, and provide recommendation index.
Fig. 4 is the main modular of the potential device for being lost user of identification e-commerce platform according to an embodiment of the present invention Schematic diagram.
As shown in figure 4, the potential device for being lost user of the identification e-commerce platform of the embodiment of the present invention mainly includes:Choosing Modulus block 401, computing module 402 and identification module 403, wherein choose module and be used to choose the validated user for participating in operation;Meter Calculate multiple purchase period and access times that module is used to calculate the validated user;Identification module is used to be infused according to the validated user The affiliated section of volume number of days and period and access times are purchased again, choose corresponding potential loss user's recognition logic, described in identification Potential loss user.
Below with reference to Fig. 5, it illustrates the computer systems 500 for the terminal device for being suitable for being used to realize the embodiment of the present invention Structural schematic diagram.Terminal device shown in Fig. 5 is only an example, function to the embodiment of the present invention and should not use model Shroud carrys out any restrictions.
As shown in figure 5, computer system 500 includes central processing unit (CPU) 501, it can be read-only according to being stored in Program in memory (ROM) 502 or be loaded into the program in random access storage device (RAM) 503 from storage section 508 and Execute various movements appropriate and processing.In RAM 503, also it is stored with system 500 and operates required various programs and data. CPU 501, ROM 502 and RAM 503 are connected with each other by bus 504.Input/output (I/O) interface 505 is also connected to always Line 504.
I/O interface 505 is connected to lower component:Importation 506 including keyboard, mouse etc.;It is penetrated including such as cathode The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.;Storage section 508 including hard disk etc.; And the communications portion 509 of the network interface card including LAN card, modem etc..Communications portion 509 via such as because The network of spy's net executes communication process.Driver 510 is also connected to I/O interface 505 as needed.Detachable media 511, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 510, in order to read from thereon Computer program be mounted into storage section 508 as needed.
Particularly, disclosed embodiment, the process described above with reference to flow chart may be implemented as counting according to the present invention Calculation machine software program.For example, embodiment disclosed by the invention includes a kind of computer program product comprising be carried on computer Computer program on readable medium, the computer program include the program code for method shown in execution flow chart.? In such embodiment, which can be downloaded and installed from network by communications portion 509, and/or from can Medium 511 is dismantled to be mounted.When the computer program is executed by central processing unit (CPU) 501, system of the invention is executed The above-mentioned function of middle restriction.
It should be noted that computer-readable medium shown in the present invention can be computer-readable signal media or meter Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to:Electrical connection with one or more conducting wires, just Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device, Or above-mentioned any appropriate combination.In the present invention, computer readable storage medium can be it is any include or storage journey The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this In invention, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium Program code can transmit with any suitable medium, including but not limited to:Wirelessly, electric wire, optical cable, RF etc. or above-mentioned Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction It closes to realize.
Being described in module involved in the embodiment of the present invention can be realized by way of software, can also be by hard The mode of part is realized.Described module also can be set in the processor, for example, can be described as:A kind of processor packet It includes and chooses module, computing module and identification module.Wherein, the title of these modules is not constituted under certain conditions to the module The restriction of itself.For example, choosing module is also described as " choosing the module for participating in the validated user of operation ".
As on the other hand, the present invention also provides a kind of computer-readable medium, which be can be Included in equipment described in above-described embodiment;It is also possible to individualism, and without in the supplying equipment.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment, makes Obtaining the equipment includes:Choose the validated user for participating in operation;Calculate multiple purchase period and the access times of the validated user;According to The affiliated section of the registration number of days of the validated user and again purchase period and access times, choose corresponding potential loss user Recognition logic identifies the potential loss user.
Technical solution according to an embodiment of the present invention, because using the potential technology for being lost user of identification e-commerce platform Means, so overcoming the technical issues of conventional method cannot effectively identify potential loss user, and then it is latent to reach effectively identification It is being lost user and is being directed to the potential technical effect for being lost user and formulating marketing program, to attract customer consumption and stay for a long time It deposits.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention Within.

Claims (14)

1. a kind of potential method for being lost user of identification e-commerce platform, which is characterized in that including:
Choose the validated user for participating in operation;
Calculate multiple purchase period and the access times of the validated user;
According to the registration number of days (DN of the validated userreg) affiliated section and purchase period and access times again, choose corresponding Potential loss user recognition logic, identify the potential loss user.
2. according to the method described in claim 1, it is characterized in that:
As the DN of userreg>=90 and history shopping number (SThWhen) >=1, the user is validated user.
3. according to the method described in claim 1, it is characterized in that:
As 90≤DNreg<When 180, potential loss user's recognition logic is:The period is purchased again in nearly 90 days of validated user (RPC90d) >=α × validated user nearly 90 days average purchase period (RPC againa90d) and validated user registration after purchase period (RPC againp) ≤ γ × validated user nearly 360 days average purchase period (RPC againa360d) and validated user nearly 90 days in access times (VV90d)≤ X;
As 180≤DNreg<When 360, potential loss user's recognition logic is:(RPC90d≥α×RPCa90dOr validated user note Period (RPC is purchased again after volume180) >=β × validated user nearly 180 days average purchase period (RPC againa180d)) and RPCp≤γ× RPCa360dAnd access times (VV in validated user nearly 180 days180d)≤Y;
Work as DNregWhen >=360, potential loss user's recognition logic is:(RPC90d≥α×RPCa90dOr RPC180≥β× RPCa180d) and RPC360d≤γ×RPCa360dAnd VV180d≤Z;
Wherein, before from described nearly 90 days, nearly 180 days and nearly 360 days respectively refer to from oneself calculates first 90 days, calculate certainly 180 days and from calculate from first 360 days, α, β, γ be coefficient, X, Y and Z be constant.
4. according to the method described in claim 3, it is characterized in that:
2≤α≤3,3≤β≤4,5≤γ≤7,4≤X≤5.5,8≤Y≤11,11≤Z≤16.
5. according to the method described in claim 4, it is characterized in that, α, β, γ, X, Y and Z are respectively:
α=2.5, β=3.5, γ=6, X=4.5, Y=9, Z=12.
6. according to the method described in claim 4, it is characterized in that, α, β, γ, X, Y and Z are respectively:
α=2, β=3, γ=5, X=5, Y=10, Z=15.
7. a kind of potential device for being lost user of identification e-commerce platform, which is characterized in that including:
Module is chosen, for choosing the validated user for participating in operation;
Computing module, for calculating multiple purchase period and the access times of the validated user;
Identification module, for the registration number of days (DN according to the validated userreg) affiliated section and purchase period and access again Number chooses corresponding potential loss user's recognition logic, identifies the potential loss user.
8. device according to claim 5, it is characterised in that:
As the DN of userreg>=90 and history shopping number (SThWhen) >=1, the user is validated user.
9. device according to claim 5, it is characterised in that:
As 90≤DNreg<When 180, loss user's recognition logic is:Period (RPC is purchased again in nearly 90 days of validated user90d)≥ α × validated user nearly 90 days average purchase period (RPC againa90d) and validated user registration after purchase period (RPC againp)≤γ × have Nearly 360 days of effectiveness family are average to purchase period (RPC againa360d) and validated user nearly 90 days in access times (VV90d)≤X;
As 180≤DNreg<When 360, loss user's recognition logic is:(RPC90d≥α×RPCa90dOr after validated user registration Period (RPC is purchased again180) >=β × validated user nearly 180 days average purchase period (RPC againa180d)) and RPCp≤γ×RPCa360d And access times (VV in validated user nearly 180 days180d)≤Y;
Work as DNregWhen >=360, loss user's recognition logic is:(RPC90d≥α×RPCa90dOr RPC180≥β×RPCa180d) And RPC360d≤γ×RPCa360dAnd VV180d≤Z;
Wherein, before from described nearly 90 days, nearly 180 days and nearly 360 days respectively refer to from oneself calculates first 90 days, calculate certainly 180 days and from calculate from first 360 days, α, β, γ be coefficient, X, Y and Z be constant.
10. device according to claim 5, it is characterised in that:
2≤α≤3,3≤β≤4,5≤γ≤7,4≤X≤5.5,8≤Y≤11,11≤Z≤16.
11. device according to claim 10, which is characterized in that α, β, γ, X, Y and Z are respectively:
α=2.5, β=3.5, γ=6, X=4.5, Y=9, Z=12.
12. device according to claim 10, which is characterized in that α, β, γ, X, Y and Z are respectively:
α=2, β=3, γ=5, X=5, Y=10, Z=15.
13. a kind of electronic equipment, which is characterized in that including:
One or more processors;
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real Now such as method as claimed in any one of claims 1 to 6.
14. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor Such as method as claimed in any one of claims 1 to 6 is realized when row.
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Cited By (1)

* Cited by examiner, † Cited by third party
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Application publication date: 20181123