CN108833703B - Commodity associated information presentation method and device and mobile terminal - Google Patents
Commodity associated information presentation method and device and mobile terminal Download PDFInfo
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- CN108833703B CN108833703B CN201810634722.0A CN201810634722A CN108833703B CN 108833703 B CN108833703 B CN 108833703B CN 201810634722 A CN201810634722 A CN 201810634722A CN 108833703 B CN108833703 B CN 108833703B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
- G06K17/0029—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
Abstract
The invention relates to the technical field of commodity information presentation, in particular to a method and a device for presenting commodity associated information and a mobile terminal. The commodity associated information presentation method comprises the following steps: acquiring an anti-counterfeiting traceability information page presented on a display screen of the mobile terminal, wherein the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links for purchasing commodities; determining the exposure duration of the commodity tracing information of each link on a display screen of the mobile terminal; determining commodity tracing information of a target link according to the exposure duration of the commodity tracing information of each link on a display screen of the mobile terminal; thus, it is possible to provide the user with versatile information about the purchased goods from multiple dimensions, thereby enhancing the user's understanding of the purchased goods in order to make optimal purchasing choices.
Description
Technical Field
The invention relates to the technical field of commodity information presentation, in particular to a method and a device for presenting commodity associated information and a mobile terminal.
Background
The method has the advantages that the method can thoroughly eradicate counterfeits and fadings, the market demand can not be met by simply verifying the information of product manufacturers, the raw material, production, storage and logistics information of the product can be monitored while the product is anti-counterfeit, and the main trend of anti-counterfeit development in recent years is formed.
When the user checks the anti-counterfeiting traceability information, the electronic tag is scanned by using the mobile phone, the mobile phone jumps to the anti-counterfeiting traceability information page, and the user can browse the commodity traceability information of each link by pulling up or pulling down the anti-counterfeiting traceability information page.
However, as for the user, the manufacturer information, the raw material information, and the like related to the commodity tracing information of each link are more understood by the user to stay on the surface, for example, for the raw material containing lactobacillus bulgaricus, the user only knows the name and does not know the action mechanism. For another example, for the country of origin a, where bovine spongiform encephalopathy is currently outbreak, the user cannot have a good idea of purchasing goods when watching news infrequently. Thus, conventional techniques are not able to provide users with versatile information about shopping items from multiple dimensions.
Disclosure of Invention
An object of an embodiment of the present invention is to provide a method for presenting associated information of a commodity, an apparatus thereof, and a mobile terminal, which are capable of providing a user with multi-aspect information about a purchased commodity from multiple dimensions.
In order to solve the above technical problems, embodiments of the present invention provide the following technical solutions:
in a first aspect, an embodiment of the present invention provides a method for presenting associated information of a commodity, including:
acquiring an anti-counterfeiting traceability information page presented on a display screen of the mobile terminal, wherein the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links of purchasing commodities;
determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
determining commodity tracing information of a target link according to the exposure duration of the commodity tracing information of each link on a display screen of the mobile terminal;
and presenting commodity associated information associated with the commodity tracing information of the target link.
Optionally, the determining the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal includes:
judging whether the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is longer than a preset time;
if so, determining that the commodity tracing information of the link is the commodity tracing information of the target link;
and if the current time is less than the preset time, neglecting the commodity tracing information of the link.
Optionally, the presenting of the commodity associated information associated with the commodity tracing information of the target link includes:
extracting key words from the commodity tracing information of the target link;
starting a local browser to search the keywords;
and narrowing and presenting the search page on the anti-counterfeiting traceability information page according to a preset proportion.
Optionally, the determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal includes:
counting the total times of checking the anti-counterfeiting traceability information of the purchased commodities;
judging whether the total times of checking the anti-counterfeiting traceability information of the purchased commodities is greater than a preset time, wherein the preset time is greater than 1;
if the number of the links is larger than the preset value, determining the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal;
and if the time length is less than the preset time length, the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is not determined.
Optionally, the determining the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal includes:
when the commodity tracing information of each link is exposed on the display screen of the mobile terminal, acquiring the click rate of the commodity tracing information of the link;
and determining the commodity tracing information of the target link according to the exposure duration and the click rate of the commodity tracing information of each link on the display screen of the mobile terminal.
In a second aspect, an embodiment of the present invention provides a device for presenting associated information of a commodity, including:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring an anti-counterfeiting traceability information page displayed on a display screen of the mobile terminal, and the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links for purchasing commodities;
the first determining module is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
the second determining module is used for determining the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
and the presentation module is used for presenting the commodity associated information associated with the commodity tracing information of the target link.
Optionally, the second determining module includes:
the first judging unit is used for judging whether the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is longer than the preset time;
the first determining unit is used for determining that the commodity tracing information of the link is the commodity tracing information of the target link if the commodity tracing information of the link is larger than the commodity tracing information of the target link;
and the neglecting unit is used for neglecting the commodity tracing information of the link if the commodity tracing information is smaller than the predetermined value.
Optionally, the presentation module comprises:
the extraction unit is used for extracting keywords from the commodity tracing information of the target link;
the starting unit is used for starting a local browser to search the keyword;
and the reducing unit is used for reducing and presenting the search page on the anti-counterfeiting traceability information page according to a preset proportion.
Optionally, the first determining module includes:
the counting unit is used for counting the total times of checking the anti-counterfeiting traceability information of the purchased commodities;
the second judging unit is used for judging whether the total times of checking the anti-counterfeiting traceability information of the purchased commodities is greater than a preset time, wherein the preset time is greater than 1;
the second determining unit is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal if the commodity tracing information is larger than the first determining unit;
and the third determining unit is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal if the commodity tracing information is smaller than the third determining unit.
In a third aspect, an embodiment of the present invention provides a mobile terminal, including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any one of the merchandise-related information presentation methods.
In the method for presenting associated information of a commodity and the device and the mobile terminal thereof provided by the embodiments of the present invention, first, an anti-counterfeiting traceability information page presented on a display screen of the mobile terminal is obtained, wherein the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links of purchasing commodities; secondly, determining the exposure duration of the commodity tracing information of each link on a display screen of the mobile terminal; thirdly, determining commodity tracing information of a target link according to the exposure duration of the commodity tracing information of each link on a display screen of the mobile terminal; finally, the commodity associated information associated with the commodity tracing information of the target link is presented, so that the method can provide the user with multi-aspect information about the bought commodities from multiple dimensions, thereby improving the user's understanding of the bought commodities so as to make optimal purchasing choices.
Drawings
One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.
Fig. 1 is a schematic block circuit diagram of a mobile terminal according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for presenting associated information of a commodity according to an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of a device for presenting associated information of merchandise according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of the structure of the second determination module of FIG. 3;
FIG. 5 is a schematic diagram of the structure of the rendering module of FIG. 3;
FIG. 6 is a schematic diagram of the structure of the first determination module of FIG. 3;
fig. 7 is a schematic structural diagram of a mobile terminal according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
When browsing the anti-counterfeiting tracing information, the user can put different attention into the commodity tracing information of different links, analyze the attention of the user to the commodity tracing information of a certain link, and present the commodity associated information associated with the commodity tracing information of the link to the user in a finer granularity.
The commodity associated information presentation method provided by the embodiment of the invention is applied to the mobile terminal. The mobile terminal supports installation of various desktop applications, such as one or more of the following: shopping applications, drawing applications, presentation applications, word processing applications, spreadsheet applications, gaming applications, telephone applications, video conferencing applications, email applications, instant messaging applications, training support applications, photo applications, digital camera applications, digital video recorder applications, web browsing applications, digital music player applications, and digital video player applications, among others.
The mobile terminal may be a mobile terminal such as a smart phone, a computer, a Personal Digital Assistant (PDA), a tablet computer, and a smart watch.
Referring to fig. 1, the mobile terminal 100 includes a wireless communication unit 11, an audio/video (a/V) input unit 12, a user input unit 13, a sensing unit 14, an output unit 15, a display unit 16, a memory 17, an interface unit 18, a fingerprint identification module 19, and a controller 20.
The mobile terminal 100 may include a multi-mode (multi-mode) portable terminal that is respectively connected to communication networks according to at least two communication methods or at least two operators, and a multi-standby (multi-standby) portable terminal that is simultaneously connected to the communication networks according to at least two communication methods or at least two operators.
For illustrative purposes, a mobile terminal according to an embodiment of the present invention is described as a multi-standby terminal as an example. The multi-standby terminal is a portable terminal as shown below, that is: which is simultaneously connected to three communication networks selected from a plurality of communication methods including, for example, Code Division Multiple Access (CDMA), global system for mobile communications (GSM), Wideband Code Division Multiple Access (WCDMA), or wireless broadband (Wibro).
The wireless communication unit 11 may include at least one module capable of enabling wireless communication between the mobile terminal and a wireless communication system or between the mobile terminal and a network in which the mobile terminal is located. For example, the wireless communication unit 11 includes a broadcast receiving module, a mobile communication module, a wireless internet module, a short-range communication module, and a location information module.
The broadcast receiving module receives a broadcast signal and/or broadcast associated information from an external broadcast management server via a broadcast channel. Here, the broadcast channel may include a satellite channel and a terrestrial channel. The broadcast management server refers to a server as follows: which generates and transmits a broadcast signal and/or broadcast associated information, or receives an already-generated broadcast signal and/or broadcast associated information and transmits the already-generated broadcast signal and/or broadcast associated information to a mobile terminal. The broadcast signal may include not only a television broadcast signal, a radio broadcast signal, and a data broadcast signal, but also a broadcast signal in a form in which a data broadcast signal is combined with a television broadcast signal or a radio broadcast signal.
The broadcast associated information may refer to information related to a broadcast channel, a broadcast program, or a broadcast service provider. The broadcast associated information may also be provided through a mobile communication network. In this case, the broadcast associated information may be received by the mobile communication module. The broadcasting related information may exist in the form of an Electronic Program Guide (EPG) of Digital Multimedia Broadcasting (DMB) or an Electronic Service Guide (ESG) of digital video broadcasting-handheld (DVB-H).
The broadcast receiving module may receive a digital broadcast signal using a digital broadcasting system such as terrestrial digital multimedia broadcasting (DMB-T), satellite digital multimedia broadcasting (DMB-S), media forward link only (MediaFLO), digital video broadcasting-handheld (DVB-H), or terrestrial integrated services digital broadcasting (ISDB-T). It should be noted that the broadcast receiving module 111 may be included to be suitable not only for the above-described digital broadcasting system but also for other broadcasting systems. The broadcast signal and/or the broadcast associated information received through the broadcast receiving module may also be stored in the memory.
The mobile communication module transmits or may receive a wireless signal to or from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include a voice call signal, a video call signal, or various forms of data according to the reception and transmission of the character/multimedia message.
The wireless internet module refers to a module for wireless internet connection, and may be built in or external to the mobile terminal. Wireless internet technologies such as wireless lan (wlan) (Wi-Fi), wireless broadband (Wibro), worldwide interoperability for microwave access (Wimax), High Speed Downlink Packet Access (HSDPA) may be used.
The short-range communication module refers to a module for performing short-range communication. Short range communication technologies such as Bluetooth (Bluetooth), Radio Frequency Identification (RFID), infrared data association (IrDA), Ultra Wideband (UWB), or ZigBee may be used. The location information module is a module for obtaining a location of the mobile terminal, such as a Global Positioning System (GPS) module.
In addition, an audio/video (a/V) input unit 12 is used to input an audio signal or a video signal, and may include a camera and a microphone (microphone). The camera processes a still image or a video frame such as a moving picture obtained by an image sensor in a video call mode or a photographing mode. The processed video frame may be displayed on a display unit. The video frames processed by the camera may be stored in the memory or may be transmitted to the outside through the wireless communication unit. Two or more cameras may be included depending on the user environment.
The microphone receives an external sound signal through the microphone in a call mode, a recording mode, or a voice recognition mode, and processes the sound signal into electric voice data. For the call mode, the processed sound data may be converted into a format capable of being transmitted to a mobile communication base station through a mobile communication module to be output. In the microphone, various noise removal algorithms for removing noise generated during reception of an external sound signal may be implemented.
The user input unit 13 generates input data for controlling the operation of the mobile terminal by the user. The user input unit may include, for example, a keyboard, a dome switch (dome switch), a touch panel (constant voltage/constant current), a jog wheel (jog wheel), or a jog switch (jog switch). The user input unit may include an identification module selection switch for generating a selection signal for selecting a specific identification module among the plurality of selection modules.
The sensing unit 14 may detect a current state of the mobile terminal, such as an open/close state of the mobile terminal, a position of the mobile terminal, whether contact is made with a user, a direction of the mobile terminal, or acceleration/deceleration of the mobile terminal, to generate a sensing signal for controlling an operation of the mobile terminal. For example, when the mobile terminal is a slide phone type, whether the slide phone is opened or closed may be sensed. In addition, whether the power supply unit supplies power or whether an external device is connected to the interface unit may be sensed. The sensing unit may include, for example, a touch sensor and a proximity sensor. The touch sensor is a sensor for detecting a touch operation. For example, the touch sensor may have the form of a touch film, a touch sheet, or a touch unit.
The touch sensor may have an interlayer structure (hereinafter, referred to as a "touch screen") together with the display unit. The touch sensor may be configured to convert a pressure applied to a specific portion of the display unit or a change in capacitance generated at the specific portion of the display unit into an electrical input signal. The touch sensor may be configured to detect not only a position and an area of a touch but also a pressure of the touch.
When there is a touch input on the touch sensor, a signal (or signals) corresponding thereto is sent to the touch controller. The touch controller processes the signal(s) and then sends corresponding data to the controller. Thus, the controller may determine which region of the display unit is touched.
In some embodiments, the sensing unit 14 of the mobile terminal 100 may include two touch units, namely a first touch unit 141 and a second touch unit 142, where the first touch unit 141 is capable of responding to a first touch instruction input by a user, and the second touch unit 142 is capable of responding to a second touch instruction input by the user, and each touch instruction may be a track operation, a click operation, a double-click operation, and the like performed on a touch-sensitive surface of the touch unit.
The proximity sensor may be disposed in an inner area of the mobile terminal surrounded by or near the touch screen. A proximity sensor refers to a sensor for detecting the presence of an object approaching a predetermined detection surface or existing in the vicinity using a force in an electromagnetic field or infrared light without mechanical contact. In addition, proximity sensors have a longer lifetime and higher utility than contact sensors.
Examples of the proximity sensor include a transmission type photosensor, a direct reflection type photosensor, a mirror reflection type photosensor, a high-frequency oscillation type proximity sensor, a capacitance type proximity sensor, a magnetic proximity sensor, and an infrared light proximity sensor. When the touch screen is capacitive, the touch screen is configured to detect the proximity of a pointer by a change in an electric field due to the proximity of the pointer. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.
"proximity touch" refers to an action that causes a pointer that does not contact the touch screen but is in proximity to the touch screen to be recognized as being located on the touch screen. "contact touch" refers to an action of actually contacting a pointer on a touch screen. The position where the pointer makes the proximity touch on the touch screen represents a position where the pointer vertically corresponds to the touch screen when the pointer makes the proximity touch.
The proximity sensor detects a proximity touch and a proximity touch pattern (e.g., a proximity touch distance, a proximity touch direction, a proximity touch speed, a proximity touch time, a proximity touch position, a proximity touch movement, etc.). Information corresponding to the detected proximity touch and the proximity touch pattern may be output on the touch screen.
The display unit 16 displays (outputs) information processed in the mobile terminal 100. For example, when the mobile terminal is in a call mode, a User Interface (UI) or a Graphic User Interface (GUI) related to a call is displayed. Displaying the photographed and/or received image, UI or GUI when the mobile terminal is in the video call mode or the photographing mode.
The display unit 16 may include at least one of a Liquid Crystal Display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light emitting diode display (OLED), a flexible display, and a three-dimensional (3D) display.
There may be two or more display units according to an implementation form of the mobile terminal. For example, in a mobile terminal, a plurality of displays may be separately or integrally arranged on a surface, or respectively arranged on different surfaces.
The output unit 15 is used to generate an output related to a visual sense, an auditory sense, or a touch, and may include a sound output module, an alarm unit, and a haptic module.
The sound output module may output audio data received from the wireless communication unit or output audio data stored in the memory upon receiving a call signal in a call mode, a recording mode, a voice recognition mode, or a broadcast reception mode. The sound output module may output a sound signal related to a certain function performed by the mobile terminal (e.g., a sound of receiving a call signal, a sound of receiving a message, etc.). The sound output module may include a receiver, a speaker, or a buzzer.
The alarm unit outputs a signal for notifying the occurrence of an event of the mobile terminal. Examples of the event occurring in the mobile terminal include the reception of a call signal, the reception of a message, a key signal input, and a touch input. The alarm unit may output a signal other than a video signal or an audio signal, for example, a signal notifying occurrence of an event by vibration. The video signal or the audio signal may be output through the display unit or the sound output module. Thus, the display unit or the sound output module may be classified as a part of the alarm unit.
The haptic module generates various haptic effects that a user can feel. A typical example of a haptic effect generated by a haptic module is vibration. The intensity and pattern of the vibrations generated by the haptic module may be controlled. For example, different vibrations may be output synthetically or sequentially.
The haptic module may generate various haptic effects other than vibration, such as the effects of various stimuli: for example, an array of pins that move vertically with respect to the skin-contacting surface, air jet or suction through an orifice or suction hole, rubbing across the skin surface, contact of electrodes, or electrostatic forces and the use of elements that can absorb or release heat to reproduce the effects of cold and heat.
The haptic module can not only transmit a haptic effect by a direct touch but also implement a haptic effect by, for example, a muscle sense of a finger or an arm of a user. Two or more haptic modules may be provided according to the type of formation of the mobile terminal.
The memory 17 may store a program for operating the controller, and may temporarily store input/output data (e.g., address book, message, still image, video, etc.). The memory may also store data related to various patterns of vibration and sound output when a touch input is applied to the touch screen.
The memory 17 may include at least one of the following types of storage media: flash memory type memory, hard disk type memory, micro multimedia card type memory, card type memory (e.g., SD or XD memory), Random Access Memory (RAM), Static Random Access Memory (SRAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (PROM), magnetic memory, magnetic disk, and optical disk. The mobile terminal may operate in association with a network storage that performs a storage function of the memory on the internet.
The interface unit 18 performs a function of a path connecting all external devices to the mobile terminal. The interface unit receives data from an external device, is supplied with power and transfers power to each element within the mobile terminal, or transmits data within the mobile terminal to the external device. For example, a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, a port for connecting to a device having an identification module, an audio input/output (I/O) port, a video input/output (I/O) port, and a headset port may be included in the interface unit.
The identification module is a chip storing various information for authenticating a user's access to the mobile terminal, and may include a User Identity Module (UIM), a Subscriber Identity Module (SIM), and a Universal Subscriber Identity Module (USIM). A device having an identification module (hereinafter referred to as "identification device") may be manufactured in the form of a smart card. Thus, the identification device may be connected with the mobile terminal via the port.
The interface unit 18 may be used as a path for supplying power from the cradle to the mobile terminal when the mobile terminal is connected with an external cradle, or a path for transmitting various command signals input by a user through the cradle to the mobile terminal. Various command signals or power input from the cradle may be used as a signal for identifying whether the mobile terminal is properly mounted to the cradle.
In addition, the controller 20 controls the overall operation of the mobile terminal. For example, the controller 20 may perform control and processing related to a voice call, data communication, or video call. The controller 20 may include a multimedia module for playing multimedia. The multimedia module may be implemented within the controller and may be implemented separately from the controller 20.
In a hardware implementation, the embodiments described herein may be implemented using at least one of the following: application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), processors, controllers, micro-controllers, microprocessors, and other electronic units performing these functions. In some cases, these embodiments may be implemented by the controller 20.
Referring to fig. 2, fig. 2 is a flowchart illustrating a method for presenting associated information of a commodity according to an embodiment of the present invention. As shown in fig. 2, the method 200 for presenting associated information of a commodity includes:
in this embodiment, a user opens and logs in a shopping application of the mobile terminal, and scans the electronic tag attached to the commodity by using the shopping application, so that the display screen of the mobile terminal jumps to an anti-counterfeiting traceability information page, wherein the anti-counterfeiting traceability information page includes commodity traceability information of several links of the selected commodity, such as the commodity traceability information of the above-mentioned links of raw material, production, storage, logistics information, and the like.
in this embodiment, when any content in the anti-fake traceability information page is displayed on the display screen of the mobile terminal, it can be regarded as exposure. For example, the raw material content information of the anti-counterfeiting traceability information page is presented on the display screen of the mobile terminal, and then the raw material content information is exposed. Next, when the user continues to operate the display screen, pulls down the "production content information", and pulls down and presents the production content information "on the display screen of the mobile terminal, the" production content information "is exposed. However, the previous "material content information" is set on top and hidden, and thus the "material content information" has not been exposed.
When the commodity tracing information of each link is exposed, the commodity tracing information of each link corresponds to the exposure time length and is limited by the speed of pulling down or pulling up the anti-counterfeiting tracing information page by a user, the exposure time lengths corresponding to the commodity tracing information of each link are different, for example, the exposure time length corresponding to the 'raw material content information' is 1 second, and the exposure time length corresponding to the 'production content information' is 60 seconds.
in this embodiment, the mobile terminal may analyze the attention degree of the user to the commodity tracing information of each link according to the exposure duration of the commodity tracing information of each link on the mobile terminal display screen, so as to determine the commodity tracing information of the link whose attention degree meets the preset condition as the commodity tracing information of the target link.
For example: the mobile terminal can judge whether the exposure time of the commodity tracing information of each link on a display screen of the mobile terminal is longer than a preset time, and if so, the commodity tracing information of the link is determined to be the commodity tracing information of the target link; and if the current time is less than the preset time, neglecting the commodity tracing information of the link. For example, the exposure duration corresponding to the "raw material content information" is 1 second, the exposure duration corresponding to the "production content information" is 60 seconds, and the preset duration is 15 seconds, so that the mobile terminal determines the commodity tracing information of the link of the "production content information" as the commodity tracing information of the target link, and ignores the commodity tracing information of the link of the "raw material content information".
And 24, presenting commodity associated information associated with the commodity tracing information of the target link.
The commodity associated information is any type of information associated with the commodity tracing information of the target link, and the any type of information comprises commodity sales information, popularity news information, raw material performance information and the like related to the commodity tracing information of the target link.
In some embodiments, in the process of presenting the commodity associated information associated with the commodity tracing information of the target link, first, the mobile terminal may extract a keyword from the commodity tracing information of the target link, where the keyword is the highest in proportion weight or the most frequent occurrence in the commodity tracing information of the target link.
Next, the mobile terminal launches a local browser search keyword, for example, the keyword is "american beef" of origin, and then the local browser searches for "american beef" to present the user with commodity-related information associated with "american beef". For another example, the keyword is "lactobacillus bulgaricus", and thus, the local browser searches for "lactobacillus bulgaricus" to present the user with commodity-related information associated with "lactobacillus bulgaricus".
And thirdly, the mobile terminal reduces and presents the search page on the anti-counterfeiting tracing information page according to a preset proportion. Therefore, the user can know the commodity associated information associated with the commodity tracing information of the target link through searching the page.
In general, it is capable of providing users with versatile information about purchased goods from multiple dimensions, thereby enhancing the user's understanding of the purchased goods in order to make optimal purchasing choices.
Generally, when a user scans an electronic tag on a commodity for the first time by using a mobile terminal and checks anti-counterfeiting traceability information of a selected commodity, reference significance exists for presenting commodity associated information associated with commodity traceability information of a target link in a fine-grained manner by the first-time behavior, but the attention degree of the user to the commodity traceability information of a certain link is not really reflected, if the mobile terminal analyzes the first-time behavior of the user according to the first-time behavior, the operation load is increased, and the calculated confidence coefficient of the attention degree is not high. Therefore, in some embodiments, in the process of determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal, firstly, the mobile terminal counts the total times of checking the anti-counterfeiting tracing information of the purchased commodities. For example, when the user views the anti-counterfeiting traceability information of the purchased goods each time, the mobile terminal records the identification code of the purchased goods and records the total times of viewing the purchased goods according to the identification code of the purchased goods.
Secondly, the mobile terminal judges whether the total times of checking the anti-counterfeiting traceability information of the purchased commodities is greater than a preset time, wherein the preset time is greater than 1; if the number of the links is larger than the preset value, determining the exposure time of the commodity tracing information of each link on a display screen of the mobile terminal; if the time length is less than the preset time length, the exposure time of the commodity tracing information of each link on a display screen of the mobile terminal is not determined.
Therefore, by the mode, the attention of the user to the anti-counterfeiting traceability information of the purchased commodities can be determined more accurately, so that the commodity associated information associated with the commodity traceability information of the target link can be presented to the user more accurately.
Generally, if a user views an anti-counterfeiting traceability information page of a purchased commodity, commodity traceability information of a certain link is clicked on the anti-counterfeiting traceability information page, such behavior represents that the user especially cares about the commodity traceability information of the link, and in order to accurately present commodity associated information associated with the commodity traceability information of a target link to the user, such behavior should be considered preferentially. Therefore, in some embodiments, in the process of determining the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal, firstly, when the commodity tracing information of each link is exposed on the display screen of the mobile terminal, the mobile terminal judges whether the commodity tracing information of each exposed link is clicked, if the commodity tracing information of each link is clicked, the click rate of the commodity tracing information of the link is obtained, and if the commodity tracing information of each exposed link is not clicked, the mobile terminal continues to detect whether the commodity tracing information of each link is clicked. For example, the "content information of origin" is exposed, and the user clicks the "content information of origin", so that the mobile terminal can detect that the commodity tracing information of the link of the "content information of origin" is clicked.
Secondly, the mobile terminal determines the commodity tracing information of the target link according to the exposure duration and the click rate of the commodity tracing information of each link on a display screen of the mobile terminal. For example, although the exposure time of the commodity tracing information of a certain link on the display screen of the mobile terminal is less than the preset time, the user clicks the commodity tracing information of the link, and then the mobile terminal determines that the commodity tracing information of the clicked link is the commodity tracing information of the target link.
For another example, although the exposure time of the commodity tracing information of the multiple links on the display screen of the mobile terminal is longer than the preset time, the "provider content information" in the commodity tracing information of the multiple links is clicked, and then the mobile terminal determines that the "provider content information" is the commodity tracing information of the target link.
Therefore, the commodity associated information associated with the commodity tracing information of the target link can be further and accurately presented to the user.
As another aspect of the embodiments of the present invention, an embodiment of the present invention provides a device for presenting associated information of a commodity. Referring to fig. 3, the merchandise-related information presenting device 300 includes: an acquisition module 31, a first determination module 32, a second determination module 33, and a presentation module 34.
The obtaining module 31 is configured to obtain an anti-counterfeiting traceability information page presented on a display screen of the mobile terminal, where the anti-counterfeiting traceability information page includes commodity traceability information of a plurality of links of purchasing commodities;
the first determining module 32 is configured to determine an exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
the second determining module 33 is configured to determine the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
the presenting module 34 is configured to present commodity associated information associated with the commodity tracing information of the target link.
In general, it is capable of providing users with versatile information about purchased goods from multiple dimensions, thereby enhancing the user's understanding of the purchased goods in order to make optimal purchasing choices.
In some embodiments, referring to fig. 4, the second determining module 33 includes: a first judgment unit 331, a first determination unit 332, and an ignoring unit 333.
The first judging unit 331 is configured to judge whether exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal is greater than a preset duration;
the first determining unit 332 is configured to determine that the commodity tracing information of the link is commodity tracing information of a target link if the commodity tracing information of the link is greater than the commodity tracing information of the target link;
and the neglecting unit 333 is used for neglecting the commodity tracing information of the link if the commodity tracing information is smaller than the predetermined value.
In some embodiments, referring to fig. 5, the rendering module 34 includes: an extraction unit 341, an activation unit 342, and a reduction unit 343.
The extracting unit 341 is configured to extract a keyword from the commodity tracing information of the target link;
the starting unit 342 is configured to start a local browser to search for the keyword;
the reducing unit 343 is configured to reduce and present the search page on the anti-fake traceability information page according to a preset ratio.
In some embodiments, referring to fig. 6, the first determining module 32 includes: a counting unit 321, a second determining unit 322, a second determining unit 323, and a third determining unit 324.
The counting unit 321 is configured to count the total number of times of checking the anti-counterfeiting traceability information of the purchased commodity;
the second judging unit 322 is configured to judge whether the total number of times of checking the anti-counterfeiting traceability information of the purchased commodity is greater than a preset number of times;
the second determining unit 323 is configured to determine, if the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal is greater than the predetermined exposure duration;
the third determining unit 324 is configured to, if the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal is less than the predetermined exposure duration, determine the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal.
Since the apparatus embodiment and the method embodiment are based on the same concept, the contents of the apparatus embodiment may refer to the method embodiment on the premise that the contents do not conflict with each other, and are not described herein again.
As another aspect of the embodiments of the present invention, an embodiment of the present invention provides a mobile terminal. Referring to fig. 7, the mobile terminal 700 includes: one or more processors 71 and a memory 72. Fig. 7 illustrates an example of one processor 71.
The processor 71 and the memory 72 may be connected by a bus or other means, such as the bus connection in fig. 7.
The memory 72, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions/modules corresponding to the method for presenting information related to goods in the embodiment of the present invention. The processor 71 executes various functional applications and data processing of the article related information presentation method shown in fig. 2 or the article related information presentation apparatus shown in fig. 3 to 6 by running a nonvolatile software program, instructions, and modules stored in the memory 72.
The memory 72 may include high speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 72 may optionally include memory located remotely from the processor 71, and such remote memory may be connected to the processor 71 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The program instructions/modules are stored in the memory 72 and, when executed by the one or more processors 71, perform the article related information presentation method in any of the method embodiments described above, for example, to perform the article related information presentation method shown in fig. 2, or various functional applications and data processing of the article related information presentation apparatus shown in fig. 3 to 6.
An embodiment of the present invention further provides a non-transitory computer-readable storage medium, where computer-executable instructions are stored in the non-transitory computer-readable storage medium, and the computer-executable instructions are configured to enable a mobile terminal to execute the method for presenting commodity-related information according to any one of the above items.
The above-described embodiments of the apparatus or device are merely illustrative, wherein the unit modules described as separate parts may or may not be physically separate, and the parts displayed as module units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network module units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a general hardware platform, and certainly can also be implemented by hardware. Based on such understanding, the above technical solutions substantially or contributing to the related art may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; within the idea of the invention, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the invention as described above, which are not provided in detail for the sake of brevity; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
Claims (9)
1. A method for presenting associated information of a commodity is characterized by comprising the following steps:
acquiring an anti-counterfeiting traceability information page presented on a display screen of the mobile terminal, wherein the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links of purchasing commodities;
determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal;
when the commodity tracing information of each link is exposed on the display screen of the mobile terminal, acquiring the click rate of the commodity tracing information of the link;
determining commodity tracing information of a target link according to the exposure duration and the click rate of the commodity tracing information of each link on the display screen of the mobile terminal;
and presenting commodity associated information associated with the commodity tracing information of the target link.
2. The method according to claim 1, wherein the determining the commodity tracing information of the target link according to the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal comprises:
judging whether the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is longer than a preset time;
if so, determining that the commodity tracing information of the link is the commodity tracing information of the target link;
and if the current time is less than the preset time, neglecting the commodity tracing information of the link.
3. The method of claim 1, wherein the presenting of the commodity associated information associated with the commodity traceability information of the target link comprises:
extracting key words from the commodity tracing information of the target link;
starting a local browser to search the keywords;
and narrowing and presenting a search page on the anti-counterfeiting traceability information page according to a preset proportion.
4. The method according to claim 1, wherein the determining of the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal comprises:
counting the total times of checking the anti-counterfeiting traceability information of the purchased commodities;
judging whether the total times of checking the anti-counterfeiting traceability information of the purchased commodities is greater than a preset time, wherein the preset time is greater than 1;
if the number of the links is larger than the preset value, determining the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal;
and if the time length is less than the preset time length, the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is not determined.
5. A commodity-related information presentation device characterized by comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring an anti-counterfeiting traceability information page displayed on a display screen of the mobile terminal, and the anti-counterfeiting traceability information page comprises commodity traceability information of a plurality of links for purchasing commodities;
the first determining module is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal, and acquiring the click rate of the commodity tracing information of each link when the commodity tracing information of each link is exposed on the display screen of the mobile terminal;
the second determining module is used for determining the commodity tracing information of the target link according to the exposure duration and the click rate of the commodity tracing information of each link on the display screen of the mobile terminal;
and the presentation module is used for presenting the commodity associated information associated with the commodity tracing information of the target link.
6. The apparatus of claim 5, wherein the second determining module comprises:
the first judging unit is used for judging whether the exposure time of the commodity tracing information of each link on the display screen of the mobile terminal is longer than the preset time;
the first determining unit is used for determining that the commodity tracing information of the link is the commodity tracing information of the target link if the commodity tracing information of the link is larger than the commodity tracing information of the target link;
and the neglecting unit is used for neglecting the commodity tracing information of the link if the commodity tracing information is smaller than the predetermined value.
7. The apparatus of claim 5, wherein the presentation module comprises:
the extraction unit is used for extracting keywords from the commodity tracing information of the target link;
the starting unit is used for starting a local browser to search the keyword;
and the reducing unit is used for reducing and presenting the search page on the anti-counterfeiting traceability information page according to a preset proportion.
8. The apparatus of claim 5, wherein the first determining module comprises:
the counting unit is used for counting the total times of checking the anti-counterfeiting traceability information of the purchased commodities;
the second judging unit is used for judging whether the total times of checking the anti-counterfeiting traceability information of the purchased commodities is greater than a preset time, wherein the preset time is greater than 1;
the second determining unit is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal if the commodity tracing information is larger than the first determining unit;
and the third determining unit is used for determining the exposure duration of the commodity tracing information of each link on the display screen of the mobile terminal if the commodity tracing information is smaller than the third determining unit.
9. A mobile terminal, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the merchandise-related information presentation method of any one of claims 1 to 4.
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| WO2008012717A2 (en) * | 2006-07-28 | 2008-01-31 | Koninklijke Philips Electronics N. V. | Gaze interaction for information display of gazed items |
| CN101859407A (en) * | 2010-05-17 | 2010-10-13 | 王玉春 | Commodity tracing method based on site identification |
| JP5485020B2 (en) * | 2010-05-28 | 2014-05-07 | 株式会社日立ソリューションズ | Crop traceability system and server, method and program used therefor |
| CN102306364A (en) * | 2011-10-09 | 2012-01-04 | 江苏省莱科信息技术有限公司 | Intelligent shopping system and intelligent shopping method |
| CN102968725A (en) * | 2012-09-28 | 2013-03-13 | 北京农业信息技术研究中心 | Method for tracing anti-fake markings for agricultural product |
| CN104615731B (en) * | 2015-02-10 | 2016-09-14 | 腾讯科技（深圳）有限公司 | A kind of Quick Response Code exhibiting method and system |
| CN105139210A (en) * | 2015-07-31 | 2015-12-09 | 孙宪彬 | Commodity traceability method and system |
| CN106447343A (en) * | 2016-08-22 | 2017-02-22 | 璧垫尝 | Data interaction and maintenance methods and apparatuses based on commodity information |
| CN106528889B (en) * | 2016-12-21 | 2019-07-26 | 维沃移动通信有限公司 | A kind of information search method and terminal |
| CN106657342B (en) * | 2016-12-26 | 2019-11-22 | 广州大气候农业科技有限公司 | Agricultural product source tracing method, mobile terminal and server |
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