CN108830651A - The data processing method and device and electronic equipment of more advertisement pushings, storage medium - Google Patents

The data processing method and device and electronic equipment of more advertisement pushings, storage medium Download PDF

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Publication number
CN108830651A
CN108830651A CN201810596389.9A CN201810596389A CN108830651A CN 108830651 A CN108830651 A CN 108830651A CN 201810596389 A CN201810596389 A CN 201810596389A CN 108830651 A CN108830651 A CN 108830651A
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CN
China
Prior art keywords
page
filter information
business handling
conditional filtering
targeted advertisements
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201810596389.9A
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Chinese (zh)
Inventor
余传亮
夏笑声
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangdong Intelli Information Technology Co ltd
Guangzhou Yidili Information Technology Co ltd
Original Assignee
Guangdong Entley Information Polytron Technologies Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangdong Entley Information Polytron Technologies Inc filed Critical Guangdong Entley Information Polytron Technologies Inc
Priority to CN201810596389.9A priority Critical patent/CN108830651A/en
Publication of CN108830651A publication Critical patent/CN108830651A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/03Credit; Loans; Processing thereof

Abstract

The invention discloses a kind of data processing method and device of more advertisement pushings and electronic equipment, storage medium, method to include:S1, business access request is received, and goes to the conditional filtering page, the conditional filtering page generates after carrying out integration processing by the business handling condition of all targeted advertisements;S2, the filter information filled in the conditional filtering page is obtained in real time, according to the filter information real-time perfoming matching treatment, when being matched to a targeted advertisements, execute step S3;S3, the targeted advertisements that will match to the business handling page return to user, and the filter information filled in the conditional filtering page is written in the business handling page.The advantage of the invention is that:It solves the problems, such as existing multiple advertisements while to push conversion ratio low, promote user experience.

Description

The data processing method and device and electronic equipment of more advertisement pushings, storage medium
Technical field
The present invention relates to technical field of data processing, and in particular to a kind of data processing method of more advertisement pushings.
Background technique
Ad-agency would generally act on behalf of the commission of multiple advertisers with industry, promote the advertisement of identical services.Than Such as, the loan for acting on behalf of more banks promotes advertisement, and in general, bank is exactly that the link of application loan is sent to advertisement agency Company, each link just is directly pushed away to be placed on to publicize on advertising platform respectively and be promoted by advertising agency, for example, in today's tops On, have the floating ad window of each bank loan, the floating frame for selecting a certain bank loan is hit in the direct reconnaissance of user, just into The page of family's bank loan application is entered.After, user's fill message data submits application.Each bank is to loan Examination & approval condition is different, and since user is to directly select a certain bank loan advertisement and be directly entered the application page, user is not Bank is understood for the qualification requirement of money-lender, it is therefore possible to which this loan application can not succeed.So, since The time of user is wasted, the advertisement of ad-agency push can not be converted effectively, lead to ad-agency agent advertisement Conversion ratio and inefficiencies.
Summary of the invention
For overcome the deficiencies in the prior art, one of the objects of the present invention is to provide at a kind of data of more advertisement pushings Reason method solves the problems, such as existing multiple advertisements while to push conversion ratio low.
The second object of the present invention is to provide a kind of data processing equipment of more advertisement pushings, solves existing advertisement agency The low problem of conversion ratio.
The third object of the present invention is to provide a kind of electronic equipment, solves that existing more advertisement pushing conversion ratios are low to ask Topic.
The fourth object of the present invention is to provide a kind of computer readable storage medium, solves existing more advertisement pushings and convert The low problem of rate.
One of to achieve the above object, the technical solution adopted in the present invention is as follows:
A kind of data processing method of more advertisement pushings, includes the following steps:
S1, business access request is received, and goes to the conditional filtering page, the conditional filtering page is by all targeted advertisements Business handling condition carry out integration processing after generate;
S2, the filter information inputted in the conditional filtering page is obtained in real time, matched according to the filter information real-time perfoming Processing executes step S3 when being matched to a targeted advertisements;
S3, the business handling page for going to the targeted advertisements being matched to, and the screening that will be inputted in the conditional filtering page Information is written in the business handling page.
Preferably, further include in step s 2:It has been filled out when detecting in screening conditions all in the conditional filtering page When writing filter information and being matched to multiple targeted advertisements sides, step S4 is executed;
S4, the priority that the multiple targeted advertisements are judged according to priority conditions, the target for going to highest priority are wide The business handling page of announcement, and the filter information inputted in the conditional filtering page is written in the business handling page.
Preferably, in step s 2, the filter information filled in the conditional filtering page is obtained in real time by crawler technology;? In step S3 and step S4, the filter information obtained in the conditional filtering page is automatically write by the business by crawler technology It handles in the page.
Preferably, the integration, which is handled, is:Merge the business handling condition of all targeted advertisements, when merging deletes all industry Duplicate message in business condition.
To achieve the above object two, the technical solution adopted in the present invention is as follows:
A kind of data processing equipment of more advertisement pushings, comprises the following modules:
Page module is screened, for receiving business access request, and goes to the conditional filtering page, the conditional filtering page It is generated after carrying out integration processing by the business handling condition of all targeted advertisements;
Matching treatment module is believed for obtaining the filter information inputted in the conditional filtering page in real time according to the screening Real-time perfoming matching treatment is ceased, when being matched to a targeted advertisements, executes matching result return module;
Matching result return module, the business handling page of the targeted advertisements for will match to return to user, and will The filter information filled in the conditional filtering page is written in the business handling page.
Preferably, further include in matching treatment module:When detecting in screening conditions all in the conditional filtering page When having filled in filter information and being matched to multiple targeted advertisements, judging treatmenting module is executed;
Judging treatmenting module, for judging the priority of the multiple targeted advertisements according to priority conditions, by priority The business handling page of highest targeted advertisements side returns to user, and the filter information filled in the conditional filtering page is write Enter in the business handling page.
Preferably, in matching treatment module, the screening for obtaining and filling in the conditional filtering page is realized by crawler technology Information;In matching result return module and judging treatmenting module, it will be obtained in the conditional filtering page by the crawler technology The filter information taken is written in the business handling page.
Preferably, the integration, which is handled, is:Merge the business handling condition of all targeted advertisements sides, when merging deletes all Duplicate message in business handling condition.
To achieve the above object three, the technical solution adopted in the present invention is as follows:
A kind of electronic equipment comprising processor, storage medium and computer program, the computer program are stored in In storage medium, the computer program realizes the data processing method of above-mentioned more advertisement pushings when being executed by processor.
To achieve the above object four, the technical solution adopted in the present invention is as follows:
A kind of computer readable storage medium, is stored thereon with computer program, and the computer program is held by processor The data processing method of above-mentioned more advertisement pushings is realized when row.
Compared with prior art, the beneficial effects of the present invention are:
Business handling condition by extracting each targeted advertisements is filled in after being integrated for user, and matched mesh is filtered out It allows user to enter the defeated page of business of targeted advertisements again after mark advertisement, avoids user that unmatched advertisement has been selected to carry out bidding industry Business, improves the conversion ratio of advertisement;Moreover, the information that matching process user is inputted can automatically enter the industry of target not advertisement Business application page, for user without inputting again, primary input can promote conversion ratio, while improve the experience sense of user.
Detailed description of the invention
Fig. 1 is the data processing method flow chart of more advertisement pushings of the invention;
Fig. 2 is the data processing equipment structure chart of more advertisement pushings of the invention.
Specific embodiment
In the following, being described further in conjunction with attached drawing and specific embodiment to the present invention:
Embodiment one:
With reference to Fig. 1, the invention discloses a kind of data processing methods of more advertisement pushings, include the following steps:
S1, business access request is received, and goes to the conditional filtering page to user, the conditional filtering page is by all mesh The business handling condition of mark advertisement generates after carrying out integration processing;
S2, the filter information filled in the conditional filtering page is obtained in real time, matched according to the filter information real-time perfoming Processing executes step S3 when being matched to a targeted advertisements;When detecting in screening conditions all in the conditional filtering page When having filled in filter information and being matched to multiple targeted advertisements, step S4 is executed;
S3, the targeted advertisements that will match to the business handling page return to user, and will be filled out in the conditional filtering page The filter information write is written in the business handling page;
S4, the priority that the multiple targeted advertisements are judged according to priority conditions, by the targeted advertisements of highest priority The business handling page return to user, and the business handling page is written into the filter information filled in the conditional filtering page In face.
Specifically, the integration processing is:The business handling condition for merging all targeted advertisements sides, deletes duplicate business Handle condition.
Obtain the filter information filled in the conditional filtering page in real time by crawler technology, and will be by the crawler technology The filter information obtained in the conditional filtering page is written in the business handling page.Analog subscriber is realized using crawler technology The process for inputting information, makes user only need the fill message in the conditional filtering page, when being matched to targeted advertisements side, It does not need user and inserts information in the business handling page of targeted advertisements side again, be automatically filled in by crawler technology realization.
Above-mentioned technical proposal is described with specific example below:
Ad-agency has received the commissions of three targeted advertisements simultaneously, these three targeted advertisements are loan advertisement, and three A targeted advertisements are respectively A bank, and the terms of loan (i.e. business handling condition) of B bank, C bank, A bank have 3, B bank The terms of loan have 4, the terms of loan of C bank have 5, wherein have 4 in all terms of loan of A bank, B bank, C bank A terms of loan are repeat condition.By merging 12 terms of loan of A bank, B bank, C bank, then item will be repeated Part is deleted, and 8 unduplicated terms of loan are obtained.
After user clicks the advertisement windows of " loan application " in the client, an item of ad-agency production is entered Part screens the page, is provided with that 8 unduplicated terms of loan, each terms of loan are correspondingly arranged on above on the conditional filtering page Input frame is filled in for user.User obtains the information that user fills in real time during filling in, through crawler technology, at this time Backstage can match most suitable bank to user according to the information that user fills in.
If after being matched to a bank, the loan application page (the i.e. business handling page of the bank is directly entered with user Face), at this moment, the data that user fills on the conditional filtering page is automatically write by the loan application page by crawler technology On, user does not need to repeat and fill in, and saves the time for user, also enhances the experience of user, increase user to a certain extent Conversion ratio.
If still thering are more banks to meet screening conditions after completing all screening conditions.At this moment, sentenced according to priority conditions Break the priority of this three banks, priority conditions can be bank pay ad-agency advertising expense how much, advertising expense is got over Height, priority are higher;Bank be can be with ad agencies length of time, the time is longer, and priority is higher.It certainly can also More priority conditions to be arranged according to the actual situation.The loan application page of the target lender of highest priority is back to Client, and the filter information filled in the conditional filtering page is written in the loan page.
It should be noted that technical solution of the present invention is not limited only to the request for data processing of loan, credit card can be Request for data processing or it is other need to be arranged handle the business handling data processing of condition.
Through the above scheme, extract each advertisement side business handling condition integrated after filled in for user, on the one hand User experience can be promoted, the business handling page of corresponding advertisement side is on the other hand jumped to according to the information that user inputs, is mentioned The high conversion ratio of user.
Embodiment two:
With reference to Fig. 2, the invention discloses a kind of data processing equipment of more advertisement pushings corresponding to one method of embodiment, It comprises the following modules:
Page return module is screened, for receiving business handling request, and returns to the conditional filtering page to user, the item The part screening page generates after carrying out integration processing by the business handling condition of all targeted advertisements;
Matching treatment module is believed for obtaining the filter information filled in the conditional filtering page in real time according to the screening Real-time perfoming matching treatment is ceased, when being matched to a targeted advertisements, executes matching result return module;
Matching result return module, the business handling page of the targeted advertisements for will match to return to user, and will The filter information filled in the conditional filtering page is written in the business handling page.
Preferably, further include in matching treatment module:When detecting in screening conditions all in the conditional filtering page When having filled in filter information and being matched to multiple targeted advertisements, judging treatmenting module is executed;
Judging treatmenting module, for judging the priority of the multiple targeted advertisements according to priority conditions, by priority The business handling page of highest targeted advertisements returns to user, and the filter information filled in the conditional filtering page is written In the business handling page.
Preferably, the integration, which is handled, is:The business handling condition for merging all targeted advertisements is deleted duplicate business and is done Manage bar part.
Preferably, in matching treatment module, the screening filled in the conditional filtering page is obtained in real time by crawler technology Information;In matching result return module and judging treatmenting module, it will be obtained in the conditional filtering page by the crawler technology The filter information taken is written in the business handling page.
Embodiment three:
Embodiment three is to execute a kind of electronic equipment of the data processing method of more than one advertisement pushing of embodiment, which sets Standby includes processor, storage medium and computer program, and the computer program is stored in storage medium, and computer Program is executed by a processor, which realizes when executing computer program at the data of more advertisement pushings in embodiment one Reason method.Electronic equipment can be Cloud Server, tablet computer, computer and dedicated touch display panel etc., can also be with It is mobile phone.As long as the electronic equipment of the method for embodiment one is formed and can executed with above-mentioned three parts.
Example IV:
Embodiment three is the computer readable storage medium for the method that storage implementation example one refers to, the computer-readable storage For storing the computer program that can be processed by the processor, which can be realized medium when being executed by processor The data processing method of more advertisement pushings in embodiment one.Computer readable storage medium include but is not limited to USB flash disk, hard disk, Cloud disk under mobile hard disk, cloud, or even also include that (webpage here refers in particular to that above-mentioned computer program can be recorded webpage Webpage).
According to the disclosure and teachings of the above specification, those skilled in the art in the invention can also be to above-mentioned embodiment party Formula is changed and is modified.Therefore, the invention is not limited to the specific embodiments disclosed and described above, to of the invention Some modifications and changes should also be as falling into the scope of the claims of the present invention.In addition, although being used in this specification Some specific terms, these terms are merely for convenience of description, does not limit the present invention in any way.

Claims (10)

1. a kind of data processing method of more advertisement pushings, which is characterized in that include the following steps:
S1, receive business access request, and go to the conditional filtering page, the conditional filtering page by all targeted advertisements industry Business, which is handled after condition carries out integration processing, to be generated;
S2, the filter information that inputs in the conditional filtering page is obtained in real time, according to the filter information real-time perfoming matching treatment, When being matched to a targeted advertisements, step S3 is executed;
S3, the business handling page for going to the targeted advertisements being matched to, and the filter information that will be inputted in the conditional filtering page It automatically writes in the business handling page.
2. the data processing method of more advertisement pushings according to claim 1, which is characterized in that also wrap in step s 2 It includes:When detecting filter information has been filled in screening conditions all in the conditional filtering page and be matched to multiple targeted advertisements When, execute step S4;
S4, the priority that the multiple targeted advertisements side is judged according to priority conditions, go to the targeted advertisements of highest priority The business handling page, and the filter information inputted in the conditional filtering page is written in the business handling page.
3. the data processing method of more advertisement pushings according to claim 1 or 2, which is characterized in that in step s 2, lead to It crosses crawler technology and obtains the filter information filled in the conditional filtering page in real time;In step S3 and step S4, pass through crawler skill Art automatically writes the filter information obtained in the conditional filtering page in the business handling page.
4. the data processing method of more advertisement pushings according to claim 1 or 2, which is characterized in that the integration processing For:Merge the business handling condition of all targeted advertisements, when merging deletes the duplicate message in all business handling conditions.
5. a kind of data processing equipment of more advertisement pushings, which is characterized in that comprise the following modules:
Page module is screened, for receiving business access request, and goes to the conditional filtering page, the conditional filtering page is by institute It is generated after thering is the business handling condition of targeted advertisements to carry out integration processing;
Matching treatment module, it is real according to the filter information for obtaining the filter information inputted in the conditional filtering page in real time Shi Jinhang matching treatment executes matching result return module when being matched to a targeted advertisements side;
Matching result return module, the business handling page of the targeted advertisements for will match to return to user, and will be in item The filter information filled in the part screening page is written in the business handling page.
6. the data processing equipment of more advertisement pushings according to claim 5, which is characterized in that in matching treatment module Further include:When detecting filter information has been filled in screening conditions all in the conditional filtering page and be matched to multiple targets When advertisement, judging treatmenting module is executed;
Judging treatmenting module, for judging the priority of the multiple targeted advertisements according to priority conditions, by highest priority The business handling pages of targeted advertisements return to user, and will be described in the filter information that filled in conditional filtering page write-in In the business handling page.
7. the data processing equipment of more advertisement pushings according to claim 5 or 6, which is characterized in that in matching treatment mould In block, the filter information for obtaining and filling in the conditional filtering page is realized by crawler technology;In matching result return module and sentence In disconnected processing module, the filter information obtained in the conditional filtering page is written by the business handling by the crawler technology In the page.
8. the data processing equipment of more advertisement pushings according to claim 5 or 6, which is characterized in that the integration processing For:Merge the business handling condition of all targeted advertisements, when merging deletes the duplicate message in all business handling conditions.
9. a kind of electronic equipment comprising processor, storage medium and computer program, the computer program are stored in In storage media, which is characterized in that realize that claim 1-4 is described in any item more when the computer program is executed by processor The data processing method of advertisement pushing.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program The data processing method of the described in any item more advertisement pushings of claim 1-4 is realized when being executed by processor.
CN201810596389.9A 2018-06-11 2018-06-11 The data processing method and device and electronic equipment of more advertisement pushings, storage medium Pending CN108830651A (en)

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CN201810596389.9A CN108830651A (en) 2018-06-11 2018-06-11 The data processing method and device and electronic equipment of more advertisement pushings, storage medium

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103034671A (en) * 2012-01-09 2013-04-10 任一涛 Automatic screening and propelling method and system with high matching degree for managing user and confidential information
CN104008137A (en) * 2014-05-08 2014-08-27 苏州中格软件有限公司 Cross-system data coupling system for business processes
US20180053253A1 (en) * 2016-08-16 2018-02-22 Autofi, Inc. Loan Selection Interface for a Vehicle Transfer Transaction
CN107729443A (en) * 2017-09-29 2018-02-23 平安科技(深圳)有限公司 Loan product promotion method, device and computer-readable recording medium
CN108053311A (en) * 2017-12-13 2018-05-18 平安科技(深圳)有限公司 Audit method, apparatus, equipment and the computer readable storage medium of loan application

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103034671A (en) * 2012-01-09 2013-04-10 任一涛 Automatic screening and propelling method and system with high matching degree for managing user and confidential information
CN104008137A (en) * 2014-05-08 2014-08-27 苏州中格软件有限公司 Cross-system data coupling system for business processes
US20180053253A1 (en) * 2016-08-16 2018-02-22 Autofi, Inc. Loan Selection Interface for a Vehicle Transfer Transaction
CN107729443A (en) * 2017-09-29 2018-02-23 平安科技(深圳)有限公司 Loan product promotion method, device and computer-readable recording medium
CN108053311A (en) * 2017-12-13 2018-05-18 平安科技(深圳)有限公司 Audit method, apparatus, equipment and the computer readable storage medium of loan application

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Effective date of registration: 20190926

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Application publication date: 20181116

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