CN108810057A

CN108810057A - Acquisition method, device and the storage medium of user behavior data

Info

Publication number: CN108810057A
Application number: CN201710310729.2A
Authority: CN
Inventors: 張永燊; 占飞
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-05-05
Filing date: 2017-05-05
Publication date: 2018-11-13
Anticipated expiration: 2037-05-05
Also published as: CN108810057B

Abstract

The embodiment of the invention discloses a kind of acquisition method of user behavior data, device and storage mediums；The embodiment of the present invention is used carries transparent transmission texture field and data label in information flow, wherein, data label instruction needs the user behavior data acquired, so that client is after receiving the information flow, the corresponding user behavior data of data concentrated collection that operation of the user on information flow can be monitored, and be obtained from monitoring according to data label, then, collected user behavior data is carried in transparent transmission texture field, sends server to；The program can carry out personalized data acquisition, greatly improve the flexibility of acquisition, and the controllability of enhancing collection result.

Description

Acquisition method, device and the storage medium of user behavior data

Technical field

The present invention relates to fields of communication technology, and in particular to a kind of acquisition method of user behavior data, device and storage Medium.

Background technology

Information flow (feeds) is one in Simple Syndication (RSS, Really Simple Syndication) technology Kind message format.With the development of Internet technology, information flow is increasingly becoming people and carries out communication exchange and information sharing A kind of mode, and how the user behavior data in information flow is acquired, it may have more positive meaning.

In the prior art, it usually can all be realized to the data acquisition in information flow by third-party application.For example, one As can by third-party application, client bury a little pre-define which operation or which control event need into Row monitoring, and carries out data acquisition, then, by call the third-party application application programming interface (API, Application Programming Interface), collected data are reported to corresponding backstage, to generate monitoring Report can subsequently be based on the monitoring report and execute corresponding operation, for example carry out data analysis, assessment or information recommendation Deng.

In the research and practice process to the prior art, it was found by the inventors of the present invention that due to existing scheme mainly according to Rely in third-party application, and the function of third-party application is fixed, and than relatively limited, therefore, not only flexibility is poor, but also The data acquired are not often consistent with actual demand, and collection result controllability is bad.

Invention content

The embodiment of the present invention provides a kind of acquisition method of user behavior data, device and storage medium；It can carry out a Property data acquisition, greatly improve the flexibility of acquisition, and enhancing collection result controllability.

The embodiment of the present invention provides a kind of acquisition method of user behavior data, including：

The information flow that server is sent is received, described information stream carries transparent transmission texture field and data label, the data Label instruction needs the user behavior data acquired；

It shows described information stream, and operation of the user on described information stream is monitored, obtain user behavior data Collection；

According to the data label from the corresponding user behavior data of user behavior data concentrated collection；

Collected user behavior data is carried in the transparent transmission texture field, sends the server to.

Correspondingly, the embodiment of the present invention also provides a kind of harvester of user behavior data, including：

Receiving unit, the information flow for receiving server transmission, described information stream carry transparent transmission texture field and data Label, the data label instruction need the user behavior data acquired；

Monitoring unit is monitored for showing described information stream, and to operation of the user on described information stream, obtains User behavior data collection；

Collecting unit, for according to the data label from the corresponding user behavior of user behavior data concentrated collection Data；

Reporting unit sends institute to for carrying collected user behavior data in the transparent transmission texture field State server.

In addition, the embodiment of the present invention also provides a kind of storage medium, the storage medium is stored with the executable finger of processor It enables, the processor-executable instruction is used to execute the acquisition side for any user behavior data that the embodiment of the present invention is provided Step in method.

The embodiment of the present invention needs the user behavior acquired using the carrying transparent transmission texture field in information flow and instruction The data label of data so that client can supervise operation of the user on information flow after receiving the information flow Control, and the corresponding user behavior data of data concentrated collection obtained from monitoring according to data label, then, by collected use Family behavioral data carries in transparent transmission texture field, passes through server, to achieve the purpose that personalized acquisition；Due to the party Data label can be arranged according to actual demand in case, to be pointedly acquired to user behavior data, accordingly, with respect to existing For having the scheme that can only carry out data acquisition according to a certain fixed form, acquisition mode, not only can be with more personalization The flexibility of acquisition is substantially increased, and the controllability of collection result can be enhanced；Further, since collected user behavior Data can be carried passes through server in transparent transmission texture field, and therefore, the influence to existing service system frame is also little, It realizes relatively simple.

Description of the drawings

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 a are the schematic diagram of a scenario of the acquisition method of user behavior data provided in an embodiment of the present invention；

Fig. 1 b are the flow charts of the acquisition method of user behavior data provided in an embodiment of the present invention；

Fig. 2 is another flow chart of the acquisition method of user behavior data provided in an embodiment of the present invention；

Fig. 3 a are the another flow charts of the acquisition method of user behavior data provided in an embodiment of the present invention；

Fig. 3 b be user behavior data provided in an embodiment of the present invention acquisition method in region division exemplary plot；

Fig. 3 c be user behavior data provided in an embodiment of the present invention acquisition method in region division another exemplary plot；

Fig. 4 is the structural schematic diagram of the harvester of user behavior data provided in an embodiment of the present invention；

Fig. 5 is the structural schematic diagram of the reception device of user behavior data provided in an embodiment of the present invention；

Fig. 6 is the structural schematic diagram of server provided in an embodiment of the present invention

Fig. 7 is the structural schematic diagram of terminal provided in an embodiment of the present invention.

Specific implementation mode

Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, the every other implementation that those skilled in the art are obtained without creative efforts Example, shall fall within the protection scope of the present invention.

The embodiment of the present invention provides a kind of acquisition method of user behavior data, device, system and storage medium.

Wherein, the acquisition system (abbreviation data collecting system) of the user behavior data may include institute of the embodiment of the present invention The harvester (abbreviation data acquisition device) of any user behavior data provided and the reception dress of user behavior data (abbreviation data sink) is set, which can integrate in the client, and data sink can then collect At on backstage, such as in the equipment such as server.

For example, being integrated in client with data acquisition device, data sink is integrated in for server, referring to figure 1a, server can obtain original information stream and obtain the data label for the user behavior data for needing to acquire, then, Transparent transmission texture field and data label are added in the original information stream, to generate information flow, and by the information stream to client End；Client shows the information flow, and be monitored to operation of the user on the information flow after receiving the information flow, User behavior data collection is obtained, then, according to the data label from the corresponding user behavior number of user behavior data concentrated collection According to carrying returns to server in transparent transmission texture field.

It is described in detail separately below.It should be noted that the serial number of following embodiment is not as preferably suitable to embodiment The restriction of sequence.

Embodiment one,

The angle of harvester from user behavior data is described the present embodiment, the acquisition of the user behavior data Device is referred to as data acquisition device, can specifically be integrated in client, which specifically may be mounted at the equipment such as terminal In, which may include the equipment such as mobile phone, tablet computer, and/or laptop.

A kind of acquisition method of user behavior data, including：The information flow that server is sent is received, which carries saturating Texture field and data label are passed, data label instruction needs the user behavior data acquired；Show the information flow, and to Operation of the family on the information flow is monitored, and obtains user behavior data collection；According to the data label from the user behavior number According to the corresponding user behavior data of concentrated collection；Collected user behavior data is carried in transparent transmission texture field, transmission To server.

As shown in Figure 1 b, the detailed process of the acquisition method of the user behavior data can be as follows：

101, the information flow that server is sent is received.

Wherein, which carries transparent transmission texture field and data label, and data label instruction needs the user acquired Behavioral data.The transparent transmission texture field be specifically as follows cookie fields or other can be used for carry transparent transmission information field.

Wherein, data label entrained in information flow can be single, can also be multiple.The data label it is interior Hold, format and the correspondence of data label and user behavior data can be configured according to the demand of practical application.Than Such as, by taking the data label is preset numbers as an example, the corresponding video broadcasting condition data of data label " 001 " can be set, if then " 001 " is indicated in the information flow, then, then the related data of client acquisition " video broadcasting condition " is demonstrated the need for, with This analogizes, etc..

Optionally, other information can also be carried or indicate in the information flow, for example, institute's gathered data can be indicated Reporting schemes, etc..Wherein, which may include upper time signal machine and reports pattern, and upper time signal machine may include timing Report, real-time report and quantitatively report (i.e. data volume be more than predetermined threshold value when just report) etc., it may include complete to report pattern Amount reports and sampling reports.

102, it shows the information flow, and operation of the user on the information flow is monitored, obtain user behavior data Collection.

Optionally, for the ease of being monitored to user's operation, and application scenarios are carried out on finer and flexible It calls the score analysis, region division can be carried out to the display page of information flow, then each region is monitored respectively, i.e. step " being monitored to operation of the user on the information flow, obtain user behavior data collection " may include：

(1) region division is carried out to the display page of the information flow according to preset strategy, obtains operating area.

Wherein, which can be depending on the demand of practical application, for example, can be according to the distribution situation of control It is divided, i.e. step " region division being carried out to the display page of the information flow according to preset strategy, obtain operating area " It specifically can be as follows：

The distributed intelligence for obtaining control in the display page of the information flow, according to the distributed intelligence of the control to the display page Face carries out region division, obtains operating area.

Wherein, which may include the control in head portrait area, the control in pet name area, the control in the areas Zhu Tie, comment Qu Zhongxiang Corresponding control, etc. in the control (for example thumb up, make catcalls or comment on) answered, and/or sharing area.

For example, with the control include in the control in head portrait area, the control in pet name area, the control in the areas Zhu Tie, comment area it is corresponding Control and sharing area in for corresponding control, then at this point it is possible to show the page in the information flow according to this multiple control In position, region division is carried out to the display page, obtains corresponding multiple operating areas, specially：Head portrait area, the pet name Area, the areas Zhu Tie, comment area and sharing area etc..

It optionally, can also be according to other modes other than it can be divided according to the distribution situation of control It is divided, for example, can also be according to the classification of display content, for example the display content is picture, video or text etc. It is divided, i.e. step " region division being carried out to the display page of the information flow according to preset strategy, obtain operating area " Can also include：

To the information flow, content shown in showing the page is sorted out, according to categorization results to the display page into Row region division, obtains operating area.

Wherein, the mode of classification can be depending on the demand of practical application, for example, can will be shown in the display page The content shown is divided into " image " and " text ", and is respectively a plurality of datum line of display page setup, such as " top line ", " main patch Then line " and " bottom line " etc. are based on these " images " and " text " position, region division is carried out to the display page, For example, the position where " if image " is higher than top line, it is determined that it is that head portrait therefore will be where " image " to be somebody's turn to do " image " Region division is " head portrait area "；If the position where " text " is higher than top line, it is determined that it is head portrait to be somebody's turn to do " text ", therefore, will Region division where being somebody's turn to do " text " is " pet name area "；Position where " if image " or " text " is less than top line, and with master The distance for pasting line is less than pre-determined distance, it is determined that should be pasted based on " image " or " text ", therefore, by " image " or " text " institute Region division be " areas Zhu Tie "；If the position where " text " is higher than top line, and is less than setting at a distance from top line Value then can determine that " text " is comment, and therefore, the region division where being somebody's turn to do " text " is " comment area ", with such Push away, etc..

(2) operation of the user in each operating area is monitored respectively, obtains user behavior data collection.

For example, the functional information of control in each operating area can be obtained respectively, which indicates that user can The operation content of execution；When user executes the operation content indicated by the functional information in the display page, the use is recorded Operation content, operation trace performed by family and affiliated operating area, by the operation content of record, operation trace and Operating area is added to user behavior data collection as an operation note.

For example, by taking " video " relevant control as an example, corresponding functional information includes " starting to play " and " stopping is broadcast Put " etc., if then user performed in the display page " starting to play " this operation so, user can be held at this time The operation content of this capable operation such as " starting to play " and operation trace such as " click video page to start to broadcast to trigger Put " and affiliated operating area such as " areas Zhu Tie " information record, and be added to user behavior as an operation note In data set.

103, according to the data label from the corresponding user behavior data of user behavior data concentrated collection.

For example, specifically can determine the operating area for needing to carry out user behavior data acquisition and behaviour according to the data label Make content, according to determining operating area and operation content from the corresponding operation note of user behavior data concentrated collection, obtains The user behavior data acquired to needs.

For example, still by taking the example in step 101 as an example, if data label is " 001 ", at this point, according to the data mark The correspondence with user behavior data is signed it was determined that it is the phase of " video broadcasting condition " to need the user behavior data acquired Data are closed, hence, it can be determined that operating area is " areas Zhu Tie ", operation content is " video broadcasting condition ", for example " starts to broadcast Put " and " stopping playing " etc., so, it can be from user behavior data concentrated collection and " areas Zhu Tie " and " video playing shape The relevant operation note of state " obtains the user behavior data for needing to acquire.

104, collected user behavior data is carried in transparent transmission texture field, sends server to.

For example, can in real time carry collected user behavior data in transparent transmission texture field, server is sent to. Alternatively, can also periodically carry collected user behavior data in transparent transmission texture field, server is sent to, for example, 3 Hour transparent transmission is primary or 1 day transparent transmission is primary, etc..

Optionally, since generated data volume is larger, in order to save resource, user experience is improved, can also be incited somebody to action It when data volume is accumulated to certain value, is just reported, i.e., step " carries collected user behavior data in transparent transmission block word Duan Zhong sends server to " can also include：

When the data volume of collected user behavior data is more than predetermined threshold value, just by collected user behavior data It carries in transparent transmission texture field, sends server to.

Wherein, which can be configured according to the demand of practical application, and details are not described herein.

Optionally, if further indicating the reporting schemes of institute's gathered data (i.e. user behavior data) in the information flow, this When, transparent transmission can also be carried out according to the instruction of the reporting schemes, i.e. step " carries collected user behavior data saturating Pass in texture field, send server to " can also include：

According to reporting schemes indicated in information flow, collected user behavior data is carried in transparent transmission texture field In, send server to.

For example, if instruction carries out real-time report to data in information flow, at this point it is possible in real time by collected user's row It is carried in transparent transmission texture field for data, sends server to；It is reported if instruction is timed data in information flow, this When, periodically collected user behavior data can be carried in transparent transmission texture field, send server to；If in information flow Instruction quantitatively reports data, then when the cumulative amount of collected user behavior data is more than predetermined threshold value, will just adopt The user behavior data collected carries in transparent transmission texture field, sends server to, and so on, etc..

In addition, optional, when collected user behavior data is passed through server, in addition to can will be collected User behavior data full dose is sent to except server, can also only be extracted a part therein and is sent to server；That is step " carrying collected user behavior data in transparent transmission texture field, send server to " may include：

Collected user behavior data is sampled, the user behavior data that sampling is obtained is carried in transparent transmission structure In field, server is sent to.

It is specifically chosen " full dose reports " still " sampling reports ", it can be according to the demand of practical application, such as cost, user experience Depending on the factors such as needing with product.It can be configured in the client in advance, it can also be by server in " reporting schemes " It is indicated, details are not described herein.

Optionally, which can also carry out other than it can be directed to collected whole user behavior datas Subdivision is respectively set corresponding for example, for the collected user behavior data of different types of data or different operation region institute Reporting schemes, etc. can be according to the side of reporting of the setting in this way, after collecting required user behavior data Formula respectively reports the user behavior data of different types of data or different operation region, for example, for " areas Zhu Tie " User behavior data, be timed and report, and for the user behavior data of " comment area ", then carry out real-time report, etc.. It should be noted that " reporting " here refers to " sending server to " described in the embodiment of the present invention.

From the foregoing, it will be observed that the present embodiment needs the use acquired using the carrying transparent transmission texture field in information flow and instruction The data label of family behavioral data so that client, can be to operation of the user on information flow after receiving the information flow It is monitored, and then will be acquired according to the corresponding user behavior data of data concentrated collection that data label is obtained from monitoring To user behavior data carry in transparent transmission texture field, server is passed through, to achieve the purpose that personalized acquisition；By Can data label be set according to actual demand in the program, to be pointedly acquired to user behavior data, therefore, phase For it is existing can only according to a certain fixed form carry out data acquisition scheme for, acquisition mode with more personalization, no The flexibility of acquisition can be only substantially increased, and the controllability of collection result can be enhanced；Further, since collected use Family behavioral data can be carried passes through server in transparent transmission texture field, therefore, the influence to existing service system frame Also less, realize relatively simple.

Embodiment two,

The angle of reception device from user behavior data is described the present embodiment, the reception of the user behavior data Device can be referred to as data sink, can specifically be integrated in the equipment such as server.

A kind of method of reseptance of user behavior data, including：It obtains original information stream and needs the user behavior acquired The data label of data；Transparent transmission texture field and the data label are added in the original information stream, to generate information flow； Information flow is sent to client, and receives the transparent transmission texture field of client return, the transparent transmission texture field of the return carries visitor The user behavior data that family end is acquired according to the data label.

As shown in Fig. 2, the detailed process of the method for reseptance of the user behavior data can be as follows：

201, it obtains original information stream and needs the data label of the user behavior data acquired.

Wherein, which may include the multidate information that handy family is of interest or subscribes to, for example, good friend's publication It has a talk about, good friends' multidate information such as microblogging or circle of friends state.

Wherein, the correspondence of the content of the data label, format and data label and user behavior data can root It is configured according to the demand of practical application, details are not described herein.

202, transparent transmission texture field and data label are added in the original information stream, to generate information flow.For example, specific It can be as follows：

The structure for determining the original information stream adds transparent transmission texture field (such as according to preset strategy in the structure Cookie fields) and data label, to generate information flow.

Optionally, which also can indicate that other contents, for example, also can indicate that the side of reporting of gathered data Formula, etc..Wherein, which may include upper time signal machine and reports pattern, and upper time signal machine may include that timing reports, is real When report and quantitatively report (i.e. data volume be more than predetermined threshold value when just report) etc., it may include that full dose reports to report pattern It is reported with sampling.

203, information flow is sent to client.

For example, specifically information flow can be sent to client by modes such as internet or wireless networks, add for example, sending Good friend's multidate information, etc. of transparent transmission texture field and data label is added.

204, the transparent transmission texture field that client returns is received, the transparent transmission texture field of the return carries client according to this The user behavior data that data label is acquired.

For example, the transparent transmission texture field that client returns in real time or periodically can be specifically received, alternatively, visitor can also be received Family end is when the data volume for determining collected user behavior data is more than predetermined threshold value, transparent transmission texture field of return, etc..

Optionally, if in step 202, information flow further indicates reporting schemes, then client is needed according to the instruction Reporting schemes return to transparent transmission texture field, i.e., step " receiving the transparent transmission texture field that client returns " specifically can be as follows：

Receive the transparent transmission texture field that client is returned according to the reporting schemes.

If being reported for example, the reporting schemes are timing, at this point it is possible to receive the transparent transmission block word that client timing returns Section；If the reporting schemes are real-time report, at this point it is possible to receive the transparent transmission texture field that client returns in real time；If on this Report mode is quantitatively to report, then at this point it is possible to which receiving client is determining that the data volume of collected user behavior data is more than When predetermined threshold value, the transparent transmission texture field of return, and so on, etc..

Wherein, client acquires the method for user behavior data for details, reference can be made to embodiment one according to the data label, This is repeated no more.

It optionally, can also be to the user behavior that receives after the transparent transmission texture field for receiving client return Data carry out real-time and/or off-line analysis.

For example, a part for the user behavior data received can be switched to A/B test (A/B test, a kind of net Page optimization method) analyzed in real time in system, another part or full dose are then input in off-line analysis system, in the future from Line analysis, etc..

From the foregoing, it will be observed that the present embodiment needs the use acquired using the carrying transparent transmission texture field in information flow and instruction The data label of family behavioral data so that client, can be to operation of the user on information flow after receiving the information flow It is monitored, and corresponding user behavior data is acquired according to data label, service is then returned to by transparent transmission texture field Device；Since data label can be arranged according to actual demand in the program, to be pointedly acquired to user behavior data, because This, relative to it is existing can only according to a certain fixed form carry out data acquisition scheme for, acquisition mode have more individual character Change, can not only substantially increase the flexibility of acquisition, but also the controllability of collection result can be enhanced；Further, since acquisition To user behavior data can carry and pass through server in transparent transmission texture field, therefore, to existing service system frame Influence it is also little, realize it is relatively simple.

Embodiment three,

Based on method described in embodiment one and two, citing is described in further detail below.

In the present embodiment, it will be specifically integrated in client with the data acquisition device, and data sink specifically collects It is illustrated at in the server.

A kind of acquisition method of user behavior data, as shown in Figure 3a, detailed process can be as follows：

301, server obtains original information stream and needs the data label of the user behavior data acquired.

For example, service implement body can obtain good friend's multidate information of user, for example the good friend of the user is issued Have a talk about, the information such as microblogging or circle of friends state, and obtain the user behavior number for needing to be acquired in good friend's multidate information According to data label, for example, if desired comment of the acquisition user to the friend state, such as " thumbing up " and/or " comment " user The related data of behavior, then at this point it is possible to obtain the corresponding data label of the user behavior datas such as " thumbing up " and/or " comment ", And so on, etc..

Wherein, the correspondence of the content of the data label, format and data label and user behavior data can root It is configured according to the demand of practical application, for example, by taking the data label is preset numbers as an example, data label can be set " 001 " corresponding video broadcasting condition data, if then indicating " 001 " in the information flow, then, then it demonstrates the need for client and adopts Collect the related data of " video broadcasting condition ", and so on, etc..

302, server adds transparent transmission texture field and data label in the original information stream.For example, specifically can be as Under：

Server determines the structure of the original information stream, and transparent transmission block word is added in the structure according to preset strategy Section, such as addition cookie fields and interpolation data label, to generate information flow.

Wherein, which can be configured according to the demand of practical application, for example, can be in the tail of the structure Portion adds the transparent transmission texture field and data label, alternatively, adding the transparent transmission structure between certain two field of the structure Field and data label, or, the transparent transmission texture field and data can also be added respectively in the different location of the structure Label, etc., details are not described herein.

It should be noted that the information flow in addition to can carry instruction need the data label of user behavior data acquired it Outside, optionally, other instruction information can also be carried, other contents are used to indicate, for example, also can indicate that gathered data Reporting schemes indicate client after collecting user behavior data, the mode of reported data.Wherein, which can To include upper time signal machine and report pattern, upper time signal machine may include that timing reports, real-time report and quantitatively reporting (counts Just reported when being more than predetermined threshold value according to amount) etc., it may include that full dose reports and sampling reports to report pattern.

303, server sends information flow to client.

For example, server can send information flow by modes such as internet or wireless networks to client, for example, sending It is added to good friend's multidate information, etc. of transparent transmission texture field and data label.

304, client shows the information flow, and according to preset strategy to the information flow after receiving the information flow It shows that the page carries out region division, obtains operating area.

Wherein, which can be depending on the demand of practical application, for example, can be according to the distribution situation of control Or the classification of display content is divided, it specifically can be as follows：

(1) it is divided according to the distribution situation of control；

The distributed intelligence of control in the display page of the information flow is obtained, and according to the distributed intelligence of the control to the display The page carries out region division, obtains operating area.

Wherein, which may include the control in head portrait area, the control in pet name area, the control in the areas Zhu Tie, comment Qu Zhongxiang Corresponding control, etc. in the control answered, and/or sharing area.

For example, with the control include in the control in head portrait area, the control in pet name area, the control in the areas Zhu Tie, comment area it is corresponding Control and sharing area in for corresponding control, then at this point it is possible to show the page in the information flow according to this multiple control In position, region division is carried out to the display page, obtains corresponding multiple operating areas, specially：Head portrait area, the pet name Area, the areas Zhu Tie, comment area and sharing area etc., wherein comment area be further divided into multiple subregions, such as praise operating space and Operating space etc. is commented on, referring to Fig. 3 b.

(2) it is divided according to the classification of display content；

Wherein, the mode of classification can be depending on the demand of practical application, for example, can will be shown in the display page The content shown is divided into " image " and " text ", and is respectively a plurality of datum line of display page setup, such as " top line ", " main patch Line " and " bottom line " etc., for details, reference can be made to Fig. 3 c；Then, it is based on these " images " and " text " position, to the display page Face carries out region division.It, specifically can be as follows for example, with reference to Fig. 3 c：

If the position where " image " is higher than top line, it is determined that it is head portrait to be somebody's turn to do " image ", therefore, will " image " place Region division be " head portrait area ".

If the position where " text " is higher than top line, it is determined that it is head portrait to be somebody's turn to do " text ", therefore, will " text " place Region division be " pet name area ".

If the position where " image " or " text " is less than top line, and is less than pre-determined distance at a distance from main patch line, then Determining should paste based on " image " or " text ", be " areas Zhu Tie " by the region division where " image " or " text " therefore.

If the position where " text " is higher than top line, and is less than setting value at a distance from top line, then " the text is can determine This " it is comment, therefore, the region division where being somebody's turn to do " text " is " comment area ", further, can also be by the comment Zoning is divided into multiple subregions, for example praises operating space and comment operating space, and so on, etc..

It should be noted that Fig. 3 b with and the region division of Fig. 3 c be only example, it should be appreciated that can also have other Dividing mode, details are not described herein.

305, client is respectively monitored operation of the user in each operating area, obtains user behavior data Collection；For example, specifically can be as follows：

S1, client obtain the functional information of control in each operating area respectively, wherein the functional information indicates user The operation content being able to carry out.

The operation content can be configured according to the characteristic of each operating area and the demand of practical application.For example, with For the video that the areas Zhu Tie are shown, the operation content that user is able to carry out is：Start to play and stop broadcasting etc..For another example, with For praising operating space and comment operating space, operating space is being praised, the operation content that user is able to carry out is：It thumbs up, and is grasped in comment Make area, the operation content that user is able to carry out is：It makes comments, and so on, details are not described herein.

S2, when user executes the operation content indicated by the functional information in the display page, client record should Operation content, operation trace performed by user and affiliated operating area, then execute S3.

Wherein, operation content may include：It is common to click, click input, cancel input, complete input, leave and currently answer With, refresh and enter, refresh and leave, start to play, stop playing, click video floating layer, click video replay, and/or click and look into It sees more, etc..

Operation trace may include entering from top, leaving from top, entering from bottom, being left from bottom, from other pages Face (or application) switches into, left draw, right draw, left draw on earth, and/or right draw on earth, etc..

Wherein, top and bottom can be depending on " top line " and " bottom line ", for example, can be arranged and be with top line Benchmark, the region in top line preset range is top, similarly, can be arranged on the basis of bottom line, apart from bottom Region in line preset range is bottom, etc., and details are not described herein.

S3, client are using the operation content of record, operation trace and operating area as an operation note, addition To user behavior data collection.

306, client according to the data label from the corresponding user behavior data of user behavior data concentrated collection.

For example, still by taking the example in step 301 as an example, if data label is " 001 ", at this point, according to the data mark The correspondence with user behavior data is signed it was determined that it is the phase of " video broadcasting condition " to need the user behavior data acquired Data are closed, hence, it can be determined that operating area is " areas Zhu Tie ", operation content is " video broadcasting condition ", for example " starts to broadcast Put " and " stopping playing " etc., so, it can be from user behavior data concentrated collection and " areas Zhu Tie " and " video playing shape The relevant operation note of state " obtains the user behavior data for needing to acquire.

307, client carries collected user behavior data in transparent transmission texture field, sends server to, than Such as pass through server.

For example, can in real time carry collected user behavior data in transparent transmission texture field, server is passed through. Alternatively, can also periodically carry collected user behavior data in transparent transmission texture field, server is passed through, for example, 3 Hour transparent transmission is primary or 1 day transparent transmission is primary, etc..

Optionally, since generated data volume is larger, in order to save resource, user experience is improved, can also be incited somebody to action It when data volume is accumulated to certain value, is just reported, for details, reference can be made to the embodiments of front, and details are not described herein.

Optionally, if further indicating the reporting schemes of institute's gathered data (i.e. user behavior data) in the information flow, this When, collected user behavior data can also be carried in transparent transmission texture field, transparent transmission according to the instruction of the reporting schemes To server.

For example, if instruction carries out real-time report to data in information flow, at this point it is possible in real time by collected user's row It is carried in transparent transmission texture field for data, passes through server；It is reported if instruction is timed data in information flow, this When, periodically collected user behavior data can be carried in transparent transmission texture field, pass through server；If in information flow Instruction quantitatively reports data, then when the cumulative amount of collected user behavior data is more than predetermined threshold value, will just adopt The user behavior data collected carries in transparent transmission texture field, passes through server；If instruction carries out data in information flow Periodically and full dose reports, then can periodically carry collected whole user behavior datas in transparent transmission texture field, transparent transmission To server；If instruction carries out in real time data in information flow and sampling reports, can be to collected user behavior data The user behavior data for being sampled, and sampling being obtained carries in transparent transmission texture field, server is passed through in real time, with this Analogize, etc..

In addition, optional, when collected user behavior data is passed through server, in addition to can will be collected User behavior data full dose is sent to except server (i.e. full dose reports), can also only be extracted a part therein and is sent to clothes Business device (i.e. sampling reports).

Be specifically chosen " full dose reports " still " sampling reports ", can according to the demand of practical application, such as can according at This, depending on user experience and product the factors such as need, details are not described herein.

In addition, it should be noted that, the reporting schemes other than it can be directed to collected whole user behavior data, It can be finely divided, for example, for the collected user behavior data of different types of data or different operation region institute, respectively Corresponding reporting schemes are set, in this way, after collecting required user behavior data, it can reporting according to the setting Mode respectively reports the user behavior data of different types of data or different operation region, for example, for " main note The user behavior data in area ", is timed and reports, and for the user behavior data in " comment area ", then real-time report is carried out, it is right The user behavior data of sharing area is quantitatively reported, etc..

308, server, can be to the user behavior that receives after the transparent transmission texture field for receiving client return Data carry out real-time and/or off-line analysis.

Optionally, server can also generate report according to analysis result, so that maintenance personnel checks, or supply it He is using for example, the analysis result can be used as the data basis of information recommendation, or as clicking rate/interaction rate research Data basis, etc., details are not described herein.

From the foregoing, it will be observed that the present embodiment needs the use acquired using the carrying transparent transmission texture field in information flow and instruction The data label of family behavioral data so that client, can be to operation of the user on information flow after receiving the information flow It is monitored, and then will be acquired according to the corresponding user behavior data of data concentrated collection that data label is obtained from monitoring To user behavior data carry in transparent transmission texture field, server is passed through, to achieve the purpose that personalized acquisition；By Can data label be set according to actual demand in the program, to be pointedly acquired to user behavior data, therefore, phase For it is existing can only according to a certain fixed form carry out data acquisition scheme for, acquisition mode with more personalization, no The flexibility of acquisition can be only substantially increased, and the controllability of collection result can be enhanced.

Further, since the present embodiment all subtly divides the display page and action, therefore, can to acquire The user behavior data dimension arrived is thinner and specific aim is stronger, is conducive to improve the accurate of subsequent data analysis；In addition, by It can be carried in collected user behavior data and pass through server in transparent transmission texture field, therefore, be to existing service The influence of system frame is also little, realizes relatively simple.

Example IV,

In order to preferably implement above method, the embodiment of the present invention also provides a kind of harvester of user behavior data, Abbreviation data acquisition device can specifically integrate in the client.

As shown in figure 4, the data acquisition device includes receiving unit 401, monitoring unit 402, collecting unit 403 and reports Unit 404, it is as follows：

(1) receiving unit 401；

Receiving unit 401, the information flow for receiving server transmission, the information flow carry transparent transmission texture field and data Label, data label instruction need the user behavior data acquired.

Wherein, data label indicated in information flow can be single, can also be multiple.The data label it is interior Hold, format and the correspondence of data label and user behavior data can be configured according to the demand of practical application.

(2) monitoring unit 402；

Monitoring unit 402 is monitored for showing the information flow, and to operation of the user on the information flow, obtains User behavior data collection；

For example, the monitoring unit 402 may include display subelement, divide subelement and monitoring subelement, it is as follows：

The display subelement, for showing the information flow.

The division subelement is grasped for carrying out region division to the display page of the information flow according to preset strategy Make region.

Wherein, which can be depending on the demand of practical application, for example, can be according to the distribution situation of control Or the classification of shown content is divided in the display page, it is as follows：

The division subelement specifically can be used for obtaining the distributed intelligence for showing control in the page of the information flow, according to The distributed intelligence of the control carries out region division to the display page, obtains operating area.

Alternatively, the division subelement, specifically can be used for the content shown in showing the page to the information flow and carries out Sort out, region division is carried out to the display page according to categorization results, obtains operating area.

The monitoring subelement obtains user's row for being monitored respectively to operation of the user in each operating area For data set.For example, specifically can be as follows：

The monitoring subelement, specifically can be used for obtaining the functional information of control in each operating area respectively, the function The operation content that information instruction user is able to carry out；When user executes the operation indicated by the functional information in the display page When content, operation content, operation trace and the affiliated operating area performed by the user are recorded；It will be in the operation of record Appearance, operation trace and operating area are added to user behavior data collection, for details, reference can be made to fronts as an operation note Embodiment of the method, details are not described herein.

(3) collecting unit 403；

Collecting unit 403, for according to the data label from the corresponding user behavior of user behavior data concentrated collection Data.

For example, the collecting unit 403, specifically can be used for needing to carry out user behavior data according to data label determination The operating area and operation content of acquisition, according to determining operating area and operation content from the user behavior data concentrated collection Corresponding operation note obtains the user behavior data for needing to acquire.

(4) reporting unit 404；

Reporting unit 404 sends service to for carrying collected user behavior data in transparent transmission texture field Device.For example, specifically can be as follows：

In real time or timing carries collected user behavior data in transparent transmission texture field, sends server to；Or Person,

When the data volume of collected user behavior data is more than predetermined threshold value, collected user behavior data is taken Band sends server in transparent transmission texture field.

Optionally, if further indicating the reporting schemes of institute's gathered data (i.e. user behavior data) in the information flow, this When, transparent transmission, i.e. reporting unit 404 can also be carried out according to the instruction of the reporting schemes, can be also used for：

If the information flow also indicates reporting schemes, according to the reporting schemes, collected user behavior data is carried In transparent transmission texture field, server is sent to.

Optionally, which can also carry out other than it can be directed to collected whole user behavior datas Subdivision is respectively set corresponding for example, for the collected user behavior data of different types of data or different operation region institute Reporting schemes, etc., in this way, after collecting required user behavior data, reporting unit 404 can be set according to this The reporting schemes set respectively report the user behavior data of different types of data or different operation region

Optionally, when collected user behavior data is passed through server, in addition to can be by collected user Behavioral data full dose is sent to except server, can also only be extracted a part therein and is sent to server；I.e.：

Reporting unit 404 specifically can be used for being sampled collected user behavior data, the use that sampling is obtained Family behavioral data carries in transparent transmission texture field, sends server to.

When it is implemented, above each unit can be realized as independent entity, alternatively, arbitrary group can also be carried out It closes, is realized as same or several entities, the specific implementation of above each unit can be found in the embodiment of front, herein not It repeats again.

From the foregoing, it will be observed that the present embodiment is used carries transparent transmission texture field in information flow, and indicate the user for needing to acquire The data label of behavioral data so that the data acquisition device after receiving the information flow, can by monitoring unit 302 to Operation of the family on information flow is monitored, and is adopted from the obtained data set of monitoring according to data label by collecting unit 303 Collect corresponding user behavior data, then, is carried collected user behavior data in transparent transmission block word by reporting unit 304 Duan Zhong passes through server, to achieve the purpose that personalized acquisition；Since data can be arranged according to actual demand in the program Label can only be carried out with being pointedly acquired to user behavior data accordingly, with respect to existing according to a certain fixed form For the scheme of data acquisition, acquisition mode can not only substantially increase the flexibility of acquisition with more personalization, but also The controllability of collection result can be enhanced；Further, since collected user behavior data can be carried in transparent transmission texture field In pass through server, therefore, the influence to existing service system frame is also little, realize it is relatively simple.

Embodiment five,

Correspondingly, the present invention also provides a kind of reception device of user behavior data, abbreviation data sink specifically may be used To be integrated in the equipment such as server.

As shown in figure 5, the data sink may include acquiring unit 501, generation unit 502,503 and of transmission unit Receiving unit 504, it is as follows：

(1) acquiring unit 501；

Acquiring unit 501, for obtaining original information stream and needing the data label of the user behavior data acquired.

(2) generation unit 502；

Generation unit 502, for adding transparent transmission texture field and data label in the original information stream, to generate information Stream.

For example, the generation unit 502, is specifically determined for the structure of the original information stream, according to preset strategy Transparent transmission texture field and data label are added in the structure, to generate information flow.

(3) transmission unit 503；

Transmission unit 503, for sending information flow to client.

For example, transmission unit 503, specifically can be used for sending to client by modes such as internet or wireless networks and believe Breath stream, for example, sending the good friend's multidate information, etc. for being added to transparent transmission texture field and data label.

(4) receiving unit 504；

The transparent transmission texture field of receiving unit 504, the transparent transmission texture field for receiving client return, the return carries The user behavior data that client is acquired according to the data label.

For example, receiving unit 504, specifically can be used for receiving the transparent transmission texture field that client returns in real time or periodically, Alternatively, client can also be received when the data volume for determining collected user behavior data is more than predetermined threshold value, return Transparent transmission texture field, etc..

Optionally, if further indicating reporting schemes in information flow, which specifically can be used for receiving visitor The transparent transmission texture field that family end is returned according to the reporting schemes.

From the foregoing, it will be observed that the data sink of the present embodiment is used carries transparent transmission texture field in information flow, and indicate Need the data label of user behavior data acquired so that client can believe user after receiving the information flow Operation on breath stream is monitored, and is acquired corresponding user behavior data according to data label and then passed through transparent transmission block word Section returns to server；Since data label can be arranged according to actual demand in the program, with pointedly to user behavior number According to being acquired, for the existing scheme that can only carry out data acquisition according to a certain fixed form, acquisition side Formula can not only substantially increase the flexibility of acquisition, but also can enhance the controllability of collection result with more personalization；This Outside, server is passed through in transparent transmission texture field since collected user behavior data can be carried, to existing clothes The influence of business system framework is also little, realizes relatively simple.

Embodiment six,

Correspondingly, the embodiment of the present invention also provides a kind of acquisition system of user behavior data, including the embodiment of the present invention The harvester (abbreviation data acquisition device) of any user behavior data provided.Optionally, user behavior data Acquisition system can also include other equipment, such as the reception dress of any user behavior data for being provided of the embodiment of the present invention It sets (abbreviation data sink), wherein the data acquisition device can specifically integrate in the terminal, and data sink has Body can be integrated in the equipment such as server.For example, specifically can be as follows：

Server, for obtaining original information stream and needing the data label of the user behavior data acquired；In the original Transparent transmission texture field and data label are added in beginning information flow, to generate information flow；Information flow is sent to client, and is received The transparent transmission texture field that client returns.

Terminal, the information flow for receiving server transmission, the information flow carry transparent transmission texture field and are used to indicate Need the data label of user behavior data acquired；It shows the information flow, and operation of the user on the information flow is carried out Monitoring, obtains user behavior data collection；According to the data label from the corresponding user behavior of user behavior data concentrated collection Data；Collected user behavior data is carried in transparent transmission texture field, sends server to.

The specific implementation of above each equipment can be found in the embodiment of front, and details are not described herein.

Since the acquisition system of the user behavior data may include that any data for being provided of the embodiment of the present invention are adopted Acquisition means and data sink, it is thereby achieved that any data acquisition device for being provided with the embodiment of the present invention and Advantageous effect achieved by data sink refers to the embodiment of front, and details are not described herein.

Embodiment seven,

The embodiment of the present invention also provides a kind of server, as shown in fig. 6, it illustrates the clothes involved by the embodiment of the present invention The structural schematic diagram of business device, specifically：

The server may include one or processor 601, one or more meters of more than one processing core The components such as memory 602, power supply 603 and the input unit 604 of calculation machine readable storage medium storing program for executing.Those skilled in the art can manage Solution, server architecture shown in Fig. 6 do not constitute the restriction to server, may include than illustrating more or fewer portions Part either combines certain components or different components arrangement.Wherein：

Processor 601 is the control centre of the server, utilizes each of various interfaces and the entire server of connection Part by running or execute the software program and/or module that are stored in memory 602, and calls and is stored in memory Data in 602, the various functions and processing data of execute server, to carry out integral monitoring to server.Optionally, locate Reason device 601 may include one or more processing cores；Preferably, processor 601 can integrate application processor and modulatedemodulate is mediated Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 601.

Memory 602 can be used for storing software program and module, and processor 601 is stored in memory 602 by operation Software program and module, to perform various functions application and data processing.Memory 602 can include mainly storage journey Sequence area and storage data field, wherein storing program area can storage program area, the application program (ratio needed at least one function Such as sound-playing function, image player function) etc.；Storage data field can be stored uses created data according to server Deng.In addition, memory 602 may include high-speed random access memory, can also include nonvolatile memory, for example, at least One disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memory 602 can also include Memory Controller, to provide access of the processor 601 to memory 602.

Server further includes the power supply 603 powered to all parts, it is preferred that power supply 603 can pass through power management system System is logically contiguous with processor 601, to realize the work(such as management charging, electric discharge and power managed by power-supply management system Energy.Power supply 603 can also include one or more direct current or AC power, recharging system, power failure monitor electricity The random components such as road, power supply changeover device or inverter, power supply status indicator.

The server may also include input unit 604, which can be used for receiving the number or character letter of input Breath, and generation keyboard related with user setting and function control, mouse, operating lever, optics or trace ball signal are defeated Enter.

Although being not shown, server can also be including display unit etc., and details are not described herein.Specifically in the present embodiment, Processor 601 in server can according to following instruction, by the process of one or more application program is corresponding can It executes file to be loaded into memory 602, and the application program of storage in the memory 602 is run by processor 601, to Realize various functions, it is as follows：

It obtains original information stream and needs the data label of the user behavior data acquired；In the original information stream Transparent transmission texture field and the data label are added, to generate information flow；Information flow is sent to client, and receives client return Transparent transmission texture field, which carries the user behavior data that is acquired according to the data label of client.

Above each operation is for details, reference can be made to the embodiment of front, and details are not described herein.

Since data label can be arranged according to actual demand in the server, pointedly to be carried out to user behavior data Acquisition, for the existing scheme that can only carry out data acquisition according to a certain fixed form, acquisition mode has more There is personalization, can not only substantially increase the flexibility of acquisition, but also the controllability of collection result can be enhanced.

Embodiment eight,

Correspondingly, the embodiment of the present invention also provides a kind of terminal, as shown in fig. 7, the terminal may include radio frequency (RF, Radio Frequency) circuit 701, the memory 702, defeated that includes one or more computer readable storage mediums Enter unit 703, display unit 704, sensor 705, voicefrequency circuit 706, Wireless Fidelity (WiFi, Wireless Fidelity) Module 707, include there are one or more than one processing core processor 708 and the components such as power supply 709.This field skill Art personnel are appreciated that the restriction of the not structure paired terminal of terminal structure shown in Fig. 7, may include more or more than illustrating Few component either combines certain components or different components arrangement.Wherein：

RF circuits 701 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, by base station After downlink information receives, one or the processing of more than one processor 708 are transferred to；In addition, the data for being related to uplink are sent to Base station.In general, RF circuits 701 include but not limited to antenna, at least one amplifier, tuner, one or more oscillators, use Family identity module (SIM, Subscriber Identity Module) card, transceiver, coupler, low-noise amplifier (LNA, Low Noise Amplifier), duplexer etc..In addition, RF circuits 701 can also by radio communication with network and its He communicates equipment.The wireless communication can use any communication standard or agreement, including but not limited to global system for mobile telecommunications system Unite (GSM, Global System of Mobile communication), general packet radio service (GPRS, General Packet Radio Service), CDMA (CDMA, Code Division Multiple Access), wideband code division it is more Location (WCDMA, Wideband Code Division Multiple Access), long term evolution (LTE, Long Term Evolution), Email, short message service (SMS, Short Messaging Service) etc..

Memory 702 can be used for storing software program and module, and processor 708 is stored in memory 702 by operation Software program and module, to perform various functions application and data processing.Memory 702 can include mainly storage journey Sequence area and storage data field, wherein storing program area can storage program area, the application program (ratio needed at least one function Such as sound-playing function, image player function) etc.；Storage data field can be stored uses created data according to terminal (such as audio data, phone directory etc.) etc..In addition, memory 702 may include high-speed random access memory, can also include Nonvolatile memory, for example, at least a disk memory, flush memory device or other volatile solid-state parts.Phase Ying Di, memory 702 can also include Memory Controller, to provide processor 708 and input unit 703 to memory 702 Access.

Input unit 703 can be used for receiving the number or character information of input, and generate and user setting and function Control related keyboard, mouse, operating lever, optics or the input of trace ball signal.Specifically, in a specific embodiment In, input unit 703 may include touch sensitive surface and other input equipments.Touch sensitive surface, also referred to as touch display screen or tactile Control plate, collect user on it or neighbouring touch operation (such as user using any suitable object such as finger, stylus or Operation of the attachment on touch sensitive surface or near touch sensitive surface), and corresponding connection dress is driven according to preset formula It sets.Optionally, touch sensitive surface may include both touch detecting apparatus and touch controller.Wherein, touch detecting apparatus is examined The touch orientation of user is surveyed, and detects the signal that touch operation is brought, transmits a signal to touch controller；Touch controller from Touch information is received on touch detecting apparatus, and is converted into contact coordinate, then gives processor 708, and can reception processing Order that device 708 is sent simultaneously is executed.Furthermore, it is possible to a variety of using resistance-type, condenser type, infrared ray and surface acoustic wave etc. Type realizes touch sensitive surface.In addition to touch sensitive surface, input unit 703 can also include other input equipments.Specifically, other are defeated Enter equipment and can include but is not limited to physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse It is one or more in mark, operating lever etc..

Display unit 704 can be used for showing information input by user or be supplied to user information and terminal it is various Graphical user interface, these graphical user interface can be made of figure, text, icon, video and its arbitrary combination.Display Unit 704 may include display panel, optionally, may be used liquid crystal display (LCD, Liquid Crystal Display), The forms such as Organic Light Emitting Diode (OLED, Organic Light-Emitting Diode) configure display panel.Further , touch sensitive surface can cover display panel, when touch sensitive surface detects on it or after neighbouring touch operation, send processing to Device 708 is followed by subsequent processing device 708 and is provided on a display panel accordingly according to the type of touch event to determine the type of touch event Visual output.Although in the figure 7, touch sensitive surface and display panel are to realize input and input as two independent components Function, but in some embodiments it is possible to touch sensitive surface and display panel are integrated and realizes and outputs and inputs function.

Terminal may also include at least one sensor 705, such as optical sensor, motion sensor and other sensors. Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can be according to ambient light Light and shade adjust the brightness of display panel, proximity sensor can close display panel and/or the back of the body when terminal is moved in one's ear Light.As a kind of motion sensor, gravity accelerometer can detect in all directions (generally three axis) acceleration Size can detect that size and the direction of gravity when static, can be used to identify mobile phone posture application (such as horizontal/vertical screen switching, Dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；It can also configure as terminal The other sensors such as gyroscope, barometer, hygrometer, thermometer, infrared sensor, details are not described herein.

Voicefrequency circuit 706, loud speaker, microphone can provide the audio interface between user and terminal.Voicefrequency circuit 706 can By the transformed electric signal of the audio data received, it is transferred to loud speaker, voice signal output is converted to by loud speaker；It is another The voice signal of collection is converted to electric signal by aspect, microphone, and audio data is converted to after being received by voicefrequency circuit 706, then After the processing of audio data output processor 708, through RF circuits 701 to be sent to such as another terminal, or by audio data Output is further processed to memory 702.Voicefrequency circuit 706 is also possible that earphone jack, with provide peripheral hardware earphone with The communication of terminal.

WiFi belongs to short range wireless transmission technology, and terminal can help user's transceiver electronics postal by WiFi module 707 Part, browsing webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Fig. 7 is shown WiFi module 707, but it is understood that, and it is not belonging to must be configured into for terminal, it can not change as needed completely Become in the range of the essence of invention and omits.

Processor 708 is the control centre of terminal, using the various pieces of various interfaces and connection whole mobile phone, is led to It crosses operation or executes the software program and/or module being stored in memory 702, and call and be stored in memory 702 Data execute the various functions and processing data of terminal, to carry out integral monitoring to mobile phone.Optionally, processor 708 can wrap Include one or more processing cores；Preferably, processor 708 can integrate application processor and modem processor, wherein answer With the main processing operation system of processor, user interface and application program etc., modem processor mainly handles wireless communication. It is understood that above-mentioned modem processor can not also be integrated into processor 708.

Terminal further includes the power supply 709 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply pipe Reason system and processor 708 are logically contiguous, to realize management charging, electric discharge and power managed by power-supply management system Etc. functions.Power supply 709 can also include one or more direct current or AC power, recharging system, power failure inspection The random components such as slowdown monitoring circuit, power supply changeover device or inverter, power supply status indicator.

Although being not shown, terminal can also include camera, bluetooth module etc., and details are not described herein.Specifically in this implementation In example, the processor 708 in terminal can be corresponding by the process of one or more application program according to following instruction Executable file is loaded into memory 702, and runs the application program being stored in memory 702 by processor 708, from And realize various functions：

The information flow that server is sent is received, which carries transparent transmission texture field and data label, the data label Indicate the user behavior data for needing to acquire；It shows the information flow, and operation of the user on the information flow is monitored, obtain To user behavior data collection；According to the data label from the corresponding user behavior data of user behavior data concentrated collection；It will Collected user behavior data carries in transparent transmission texture field, sends server to.

Optionally, for the ease of being monitored to user's operation, and application scenarios are carried out on finer and flexible It calls the score analysis, region division can be carried out to the display page of information flow, then each region is monitored respectively, i.e. the storage Application program in memory 702 can also implement function such as：

Region division is carried out to the display page of the information flow according to preset strategy, operating area is obtained, respectively to user Operation in each operating area is monitored, and obtains user behavior data collection.

The specific implementation of above each operation can be found in the embodiment of front, and details are not described herein.

Since data label can be arranged according to actual demand in the terminal, pointedly to be adopted to user behavior data Collection, for the existing scheme that can only carry out data acquisition according to a certain fixed form, acquisition mode has more Personalization can not only substantially increase the flexibility of acquisition, but also can enhance the controllability of collection result.

Embodiment nine,

In addition, the embodiment of the present invention also provides a kind of storage medium, which may include：Read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc..

The storage medium is stored with a plurality of instruction, these instructions can be loaded by processor, and (i.e. processor is executable refers to Enable), and execute all or part of step in the acquisition method for any user behavior data that the embodiment of the present invention is provided.

For example, the processor-executable instruction can execute following steps：

From the foregoing, it will be observed that adopting for any user behavior data that the embodiment of the present invention is provided may be implemented in the storage medium Advantageous effect achieved by set method refers to the embodiment of front, and details are not described herein.

It is provided for the embodiments of the invention a kind of acquisition method of user behavior data, device, system and storage above Medium is described in detail, and principle and implementation of the present invention are described for specific case used herein, with The explanation of upper embodiment is merely used to help understand the method and its core concept of the present invention；Meanwhile for the technology of this field Personnel, according to the thought of the present invention, there will be changes in the specific implementation manner and application range, in conclusion this theory Bright book content should not be construed as limiting the invention.

Claims

1. a kind of acquisition method of user behavior data, which is characterized in that including：

The information flow that server is sent is received, described information stream carries transparent transmission texture field and data label, the data label Indicate the user behavior data for needing to acquire；

2. according to the method described in claim 1, it is characterized in that, described supervise operation of the user on described information stream Control, obtains user behavior data collection, including：

Region division is carried out to the display page of described information stream according to preset strategy, obtains operating area；

Operation of the user in each operating area is monitored respectively, obtains user behavior data collection.

3. according to the method described in claim 2, it is characterized in that, it is described according to preset strategy to the display page of described information stream Face carries out region division, and obtaining operating area includes：

The distributed intelligence for obtaining control in the display page of described information stream, according to the distributed intelligence of the control to the display The page carries out region division, obtains operating area；Alternatively,

To described information stream, content shown in showing the page is sorted out, according to categorization results to the display page into Row region division, obtains operating area.

4. according to the method described in claim 2, it is characterized in that, the operation to user in each operating area respectively It is monitored, obtains user behavior data collection, including：

The functional information of control in each operating area is obtained respectively, and the functional information indicates in the operation that user is able to carry out Hold；

When user executes the operation content indicated by the functional information in the display page, records the user and held Capable operation content, operation trace and affiliated operating area；

Using the operation content of record, operation trace and operating area as an operation note, it is added to user behavior data Collection.

5. according to the method described in claim 4, it is characterized in that, it is described according to the data label from the user behavior number According to the corresponding user behavior data of concentrated collection, including：

The operating area and operation content for needing to carry out user behavior data acquisition are determined according to the data label；

According to determining operating area and operation content from the corresponding operation note of user behavior data concentrated collection, obtain Need the user behavior data acquired.

6. method according to any one of claims 1 to 5, which is characterized in that described by collected user behavior data It carries in the transparent transmission texture field, sends the server to, including：

In real time or timing carries collected user behavior data in the transparent transmission texture field, sends the service to Device；Alternatively,

When the data volume of collected user behavior data is more than predetermined threshold value, collected user behavior data is carried In the transparent transmission texture field, the server is sent to；Alternatively,

If described information stream also indicates reporting schemes, according to the reporting schemes, collected user behavior data is carried In the transparent transmission texture field, the server is sent to.

7. a kind of harvester of user behavior data, which is characterized in that including：

Receiving unit, the information flow for receiving server transmission, described information stream carry transparent transmission texture field and data label, The data label instruction needs the user behavior data acquired；

Monitoring unit is monitored for showing described information stream, and to operation of the user on described information stream, obtains user Behavioral data collection；

Collecting unit, for according to the data label from the corresponding user behavior number of the user behavior data concentrated collection According to；

Reporting unit sends the clothes to for carrying collected user behavior data in the transparent transmission texture field Business device.

8. device according to claim 7, which is characterized in that the monitoring unit includes display subelement, divides son list Member and monitoring subelement；

The display subelement, for showing described information stream；

The division subelement is grasped for carrying out region division to the display page of described information stream according to preset strategy Make region；

The monitoring subelement obtains user behavior for being monitored respectively to operation of the user in each operating area Data set.

9. device according to claim 8, which is characterized in that

The division subelement, the distributed intelligence for showing control in the page for obtaining described information stream, according to the control Distributed intelligence to the display page carry out region division, obtain operating area；Alternatively,

The division subelement is sorted out for the content shown in showing the page to described information stream, according to classification As a result region division is carried out to the display page, obtains operating area.

10. device according to claim 8, which is characterized in that

The monitoring subelement, the functional information for obtaining control in each operating area respectively, the functional information instruction The operation content that user is able to carry out；When user executes the operation content indicated by the functional information in the display page When, record operation content, operation trace and the affiliated operating area performed by the user；By the operation content of record, Operation trace and operating area are added to user behavior data collection as an operation note.

11. device according to claim 10, which is characterized in that

The collecting unit, for according to the data label determine need carry out user behavior data acquisition operating area and Operation content operates note accordingly according to determining operating area and operation content from the user behavior data concentrated collection Record obtains the user behavior data for needing to acquire.

12. according to claim 7 to 11 any one of them device, which is characterized in that the reporting unit is used for：

When the data volume of collected user behavior data is more than predetermined threshold value, collected user behavior data is carried In transparent transmission texture field, the server is sent to；Alternatively,

13. a kind of storage medium, which is characterized in that the storage medium is stored with processor-executable instruction, the processor Executable instruction requires the step in 1 to 6 any one of them method for perform claim.