CN108804506A

CN108804506A - A kind of the recommendation method, apparatus and electronic equipment of information

Info

Publication number: CN108804506A
Application number: CN201810332868.XA
Authority: CN
Inventors: 牧晨; 刘德平
Original assignee: Beijing Maoyan Cultural Media Co Ltd
Current assignee: Beijing Maoyan Cultural Media Co Ltd
Priority date: 2018-04-13
Filing date: 2018-04-13
Publication date: 2018-11-13

Abstract

An embodiment of the present invention provides the recommendation method, apparatus and electronic equipment of a kind of information, wherein the method includes：The user information for obtaining platform user, basic user is filtered out according to the user information and the first preset condition from platform user；According to the user information and the second preset condition of the basic user, target user is filtered out from the basic user；After the target user watches destination multimedia data, the evaluation information that the target user is directed to the destination multimedia data is collected by least one mode；The evaluation information is carried out quantifying to determine evaluation result, the corresponding recommendation information of the destination multimedia data is determined according to the evaluation result.Wherein, target user screens out to obtain according to preset condition, and relative to being sampled, the user that investigation randomly selects is more representative, and the embodiment of the present invention determines recommendation information according to the evaluation information of target user, can improve the accuracy of recommendation information.

Description

A kind of the recommendation method, apparatus and electronic equipment of information

Technical field

The present invention relates to technical field of data processing, are set more particularly to the recommendation method, apparatus and electronics of a kind of information It is standby.

Background technology

With the continuous development of film industry, flood the market per the film of average annual various type, due to every film Subject matter it is different, director is different, performer's difference etc. factor, cause the box office of different films different；The box office of film in addition to by Outside film itself affect, it can also be influenced by cinema promotional, if for example, the propaganda film of film can attract most of spectators, The box office of the film is likely to higher, if the propaganda film of film can only attract a small number of spectators, the box office of the film to be likely to not It is high.

In order to improve box office as far as possible, many films can be previewed before showing, then by being directed to electricity to spectators The evaluation of shadow, to determine how the propaganda film of Making Movies；But the sample of sample investigation does not have representativeness, it can not be objective anti- Reflect the opinion of most of spectators so that and propaganda film content can not be accurately positioned according to sampling results.

Invention content

The embodiment of the present invention is the technical problem to be solved is that a kind of recommendation method of information is provided, to improve recommendation information Accuracy.

Correspondingly, the embodiment of the present invention additionally provides a kind of recommendation apparatus and electronic equipment of information, it is above-mentioned to ensure The realization and application of method.

To solve the above-mentioned problems, it the invention discloses a kind of recommendation method of information, specifically includes：Obtain platform user User information, basic user is filtered out from platform user according to the user information and the first preset condition；According to described in The user information of basic user and the second preset condition, target user is filtered out from the basic user；The target user After watching destination multimedia data, the target user is collected for the destination multimedia data by least one mode Evaluation information；The evaluation information is carried out quantifying to determine evaluation result, the more matchmakers of the target are determined according to the evaluation result The corresponding recommendation information of volume data.

The embodiment of the invention also discloses a kind of recommendation apparatus of information, specifically include：First screening module, for obtaining The user information of platform user filters out basic user according to the user information and the first preset condition from platform user； Second screening module is sieved for the user information and the second preset condition according to the basic user from the basic user Select target user；Collection module is received after watching destination multimedia data for the target user by least one mode Collect the evaluation information that the target user is directed to the destination multimedia data；Recommending module, for the evaluation information into Row quantization determines evaluation result, and the corresponding recommendation information of the destination multimedia data is determined according to the evaluation result.

The embodiment of the invention also discloses a kind of electronic equipment, including processor, memory and it is stored in the memory Computer program that is upper and can running on the processor, is realized when the computer program is executed by the processor such as this The recommendation step of information described in inventive embodiments.

The embodiment of the invention also discloses a kind of readable storage medium storing program for executing, when the instruction in the storage medium is by electronic equipment Processor execute when so that electronic equipment is able to carry out the recommendation method of information as described in the embodiments of the present invention.

Compared with prior art, the embodiment of the present invention includes following advantages：

The embodiment of the present invention can obtain the user information of platform user, right then according to user information and preset condition Platform user carries out two-wheeled screening and determines target user, i.e., according to the user information and the first preset condition from platform user Basic user is filtered out, according to the user information and the second preset condition of the basic user, is screened from the basic user Go out target user；After the target user watches destination multimedia data, the target is collected by least one mode and is used Family is directed to the evaluation information of the destination multimedia data, then carries out quantifying to determine evaluation result, foundation to the evaluation information The evaluation result determines the corresponding recommendation information of the destination multimedia data；Wherein, target user is according to preset condition Screening, relative to being sampled, the user that investigation randomly selects is more representative, and then believes according to the evaluation of target user Breath determines recommendation information, can improve the accuracy of recommendation information.

Description of the drawings

Fig. 1 is a kind of step flow chart of the recommendation embodiment of the method for information of the present invention；

Fig. 2 is the step flow chart of the recommendation embodiment of the method for another information of the present invention；

Fig. 3 is a kind of structure diagram of the recommendation apparatus embodiment of information of the present invention；

Fig. 4 is the structure diagram of the recommendation apparatus embodiment of another information of the present invention；

Fig. 5 is a kind of structural frames of electronic equipment for recommendation information of the present invention shown according to an exemplary embodiment Figure；

Fig. 6 is a kind of structure for electronic equipment for information recommendation that the present invention is shown according to another exemplary embodiment Schematic diagram.

Specific implementation mode

In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, below in conjunction with the accompanying drawings and specific real Applying mode, the present invention is described in further detail.

One of the core concepts of the embodiments of the present invention is, the stage is previewed in destination multimedia data, from platform user Target user is filtered out according to preset condition, after target user watches destination multimedia data, target user is collected and is directed to mesh The evaluation information of multi-medium data is marked, then again evaluation information is carried out quantifying to determine evaluation result, and true according to evaluation result Set the goal the recommendation information of multi-medium data；Wherein, target user is screened according to preset condition, is adjusted relative to being sampled Look into that the user randomly selected is more representative, and then the evaluation information according to target user determines recommendation information, enables to Recommendation information is more accurate.

Wherein, the platform is to be capable of providing the platform of booking service, such as film booking platform, e-commerce platform Deng when user registers in the platform, essential information being could fill out, such as age, gender.Occupation etc., the platform can foundations Essential information input by user generates the corresponding user information of the user；In addition, during user uses the platform, it should Platform can record the behavioural information such as Ticketing information, comment information etc. of user, and then according to the behavioural information of user, generating should The corresponding user information of user.

Referring to Fig.1, the step flow chart for showing a kind of recommendation embodiment of the method for information of the present invention, can specifically wrap Include following steps：

Step 101, the user information for obtaining platform user, are used according to the user information and the first preset condition from platform Basic user is filtered out in family.

Step 102, user information and the second preset condition according to the basic user, are screened from the basic user Go out target user.

Due to randomly selecting the evaluation information of user, the opinion of most users can not be reacted well so that recommendation The accuracy of breath is relatively low, therefore the embodiment of the present invention is to improve the accuracy of recommendation information, and rank is previewed in destination multimedia data Section, can filter out target user according to preset condition from platform in advance, then watch destination multimedia data in target user Afterwards, recommendation information is determined according to the evaluation information of target user.Wherein, the destination multimedia data refer to it needs to be determined that recommending The multi-medium data of information such as needs the film for making propaganda film；The preset condition may include the first preset condition and second Preset condition, first preset condition are used to carry out preliminary screening to platform user, and second preset condition is used for first The user that step screening obtains further is screened, and first preset condition and the second preset condition can be arranged as desired. In the embodiment of the present invention, the user information of platform user can be obtained, the user information may include essential information (such as gender, year Age, user gradation, user's occupation etc.) and behavioural information (Ticketing information, participation preview meeting information etc.), to believe according to user Breath and preset condition carry out two-wheeled screening to platform user.It wherein, can be according to the user information of platform user and the first default item Part carries out first round screening to platform user, basic user is filtered out from platform user；Then the is carried out to platform user again Two wheel screenings, i.e., screen basic user, specifically can be according to the user information and the second preset condition of basic user, from base Target user is filtered out in plinth user.

After step 103, the target user watch destination multimedia data, the target is collected by least one mode User is directed to the evaluation information of the destination multimedia data.

In the embodiment of the present invention, after filtering out target user, target user can be notified to participate in destination multimedia data Meeting is previewed, such as sends notice of attending a meeting to target user in platform, notify target user to participate in the meeting of previewing in the form of short message Deng；After determining that target user shows up, you can played out to destination multimedia data.Wait for that target user has watched the more matchmakers of target After volume data, can organizational goal user evaluating to destination multimedia data, then collect target user for target it is more The evaluation information of media data, wherein the mode for collecting evaluation information includes a variety of, such as in PC ((personal Computer, personal computer) it holds, fill in questionnaires on mobile terminal, then evaluation information can be collected by collecting electric questionnaire, again Such as recorded by modes such as phones and collect evaluation information, papery questionnaire is also for example filled in, the scanning receipts to papery questionnaire are passed through Collect evaluation information etc.；The embodiment of the present invention can collect the evaluation information of target user by least one mode, with according to mesh The evaluation information of mark user determines the recommendation information of the destination multimedia data.

Step 104 carries out quantifying to determine evaluation result to the evaluation information, and the mesh is determined according to the evaluation result Mark the corresponding recommendation information of multi-medium data.

The embodiment of the present invention can carry out data mining and analysis, with to mesh after being collected into evaluation information to evaluation information Mark user quantifies the impression, evaluation and public praise of destination multimedia data, determines the evaluation result of target user, such as target The whole positive rating of multi-medium data is how many, difference comments rate is how many, the favorable comment of each story node of destination multimedia data Rate is how many, and difference comments rate is how many, and the scoring of each performer's artistic skills is how many etc. in destination multimedia data.Then according to described in Evaluation result determines the corresponding recommendation information of the destination multimedia data, you being determined in recommendation information according to evaluation result needs The duration of the segment and each segment wanted；, can be for example, if 80% user thinks that the special efficacy of destination multimedia data is dazzled extremely very much More special efficacy segment is added in recommendation information；If 70% user does not like some performer in destination multimedia data, can push away It recommends and a small amount of segment of the performer, etc. is added in information.Certainly the evaluation result can also be preserved, in determining and target When the recommendation information of the identical multi-medium data of multimedia data type, using the evaluation result as with reference to data.

To sum up, the embodiment of the present invention can obtain the user information of platform user, then according to user information and default item Part carries out two-wheeled screening to platform user and determines target user, i.e., according to the user information and the first preset condition from platform Basic user is filtered out in user, according to the user information and the second preset condition of the basic user, from the basic user In filter out target user；After the target user watches destination multimedia data, collected by least one mode described Target user is directed to the evaluation information of the destination multimedia data, then carries out quantifying to determine evaluation knot to the evaluation information Fruit determines the corresponding recommendation information of the destination multimedia data according to the evaluation result；Wherein, target user is according to pre- If conditional filtering, relative to being sampled, the user that investigation randomly selects is more representative, and then according to target user's Evaluation information determines recommendation information, can improve the accuracy of recommendation information.

Many characteristic elements that user can be directed in destination multimedia data are evaluated, such as the play of destination multimedia data Feelings, performer, director, personage, lines, if destination multimedia data be scientific and technological piece, the characteristic element can also include special efficacy, field Face etc.；Therefore evaluation information can be carried out quantifying to determine evaluation result according to the characteristic element of destination multimedia data.

With reference to Fig. 2, the step flow chart of the recommendation embodiment of the method for another information of the present invention is shown, it specifically can be with Include the following steps：

Step 201, the user information for obtaining platform user.

In the embodiment of the present invention, platform can directly screen user all in platform, determine target user；? The registration activity that destination multimedia data preview meeting can be initiated, is such as owned into platform in the form of letter, activity broadcast in station User initiate invite, then to participate in registration user screen, determine target user；Therefore the embodiment of the present invention can obtain Make even the user information of all users in platform, can also obtain participate in destination multimedia data preview can user user's letter Breath.User information described in the embodiment of the present invention may include following at least one：User gradation, liveness, history Ticketing information, Age of user, user's occupation participate in previewing the meeting frequency, and the history Ticketing information may include：The history booking frequency, multimedia number According to type and booking place.Certain user information can also include other information, such as user's gender, contact method etc., Differ an illustration herein.Then according to user information and preset condition, two-wheeled screening is carried out to platform user, determines target User；Wherein, first round screening can refer to step 202, and the second wheel screening can refer to step 203；It is specific as follows：

Step 202, according to the user information and the first preset condition, basic user is filtered out from platform user.

It, can be by the user information of the platform user and the first default item for each platform user in the embodiment of the present invention Part is compared, and determines whether the platform user is basic user, to filter out basic user；Wherein, can according to down toward A kind of few judgment step filters out basic user：

1, judge whether the user gradation of the platform user meets grade threshold.If the user gradation of the platform user Meet grade threshold, then the platform user can be determined as basic user, that is, select user gradation and meet grade threshold User；Wherein, the grade threshold can be arranged as desired, it may include Low threshold such as V1 and high threshold V5, the user gradation It is that registration time length, the accumulative booking frequency and the film review frequency of the foundation user in platform determine.Wherein, the grade threshold Low threshold cannot be too low, to ensure that target user has certain viewing experience and evaluation experience；Since most users are The user unrelated with video display industry, therefore the high threshold of the grade threshold cannot be excessively high, is represented with ensureing that target user has Property.

2, judge whether liveness of the platform user in setting time meets alive threshold.If the platform user Liveness in setting time meets alive threshold, then the platform user is determined as basic user, that is, selects often Watch the user of film；Wherein, the setting time can be arranged as desired such as nearly 3 months, and the alive threshold also can be according to Demand is arranged.

3, judge the booking place of described platform user the last time and destination multimedia data preview place whether phase Together.If the booking place of described platform user the last time and destination multimedia data to preview place identical, can will be described Platform user is determined as basic user, that is, selects and be likely to participate in the user that destination multimedia data preview meeting,.

Certainly, also basic user can be filtered out according to above a variety of judgment steps, such as according to three of the above judgment step Basic user is filtered out, i.e., when the user gradation of platform user meets grade threshold, and the platform user is in setting time Liveness meet alive threshold, and the booking place of platform user the last time and destination multimedia data preview ground Point is identical, can the platform user be determined as basic user.

In the embodiment of the present invention, if the user information obtained is to participate in user's letter of destination multimedia data user Breath, then above-mentioned first round screening can be participated in when destination multimedia data preview meeting in platform user and be carried out, i.e., be used in platform Family obtains the user information of platform user in registration, is screened to the user according to step 202；Can also be in platform After user's registration, basic user is filtered out from the platform user of all registrations.

Then on the basis of screening the first round, the second wheel is carried out to platform user and is screened, it is specific as follows：

Step 203, user information and the second preset condition according to the basic user, are screened from the basic user Go out target user.

Therefore the second wheel screening is that target user is filtered out from basic user, i.e. the use according to the basic user Family information and the second preset condition, target user is filtered out from the basic user；Wherein, can sentence according to following at least one Disconnected step filters out target user：

1, judge whether the age of user of the basic user belongs to default age bracket.If the user year of the basic user Age belongs to default age bracket, then the basic user is determined as target user；Wherein, the default age bracket can be as desired Setting, the viewer age section determination such as positioned according to destination multimedia Data Market, such as -40 years old 18 years old.

2, judge whether user's occupation of the basic user belongs to default occupation.In the embodiment of the present invention, in order to enable Target user is more representative, can reject the basic user with video display relevant industries, with the relevant industry of video display such as media, extensively Announcement, cinema college student etc.；If therefore user's occupation of the basic user belongs to default occupation, by the basic user It is determined as target user, wherein the default occupation is unrelated with video display.

3, judge the basic user viewing highest multiple media types of frequency and destination multimedia data type whether It is identical.User is for the film for the type not liked, it is likely that and evaluation is relatively low, therefore, in order to ensure that the objectivity of evaluation information, this Inventive embodiments can determine the type of destination multimedia data, such as scientific and technological class, literature and art class, judge the basic user viewing Whether the highest multiple media types of frequency are identical as the type of destination multimedia data, if identical, which is determined For target user.

4, judge that participation of the basic user in setting time previews whether the meeting frequency is less than threshold value of attending a meeting.If described Participation of the basic user in setting time previews the meeting frequency and is less than threshold value of attending a meeting, then the basic user is determined as target uses Family, wherein the threshold value of attending a meeting can be arranged such as 1 as desired.

Certainly, also target user can be screened according to above a variety of judgment steps, such as is sieved according to above four kinds of judgment steps Target user is selected, the age of user of the even described basic user belongs to default age bracket, and user's duty of the basic user Industry belongs to default occupation, and the type phase of the basic user viewing highest multiple media types of frequency and destination multimedia data Together, and participation of the basic user in setting time previews the meeting frequency and is less than threshold value of attending a meeting, then the basic user is true It is set to target user.

It, can be by target user's to be further ensured that the representativeness of target user in an optional embodiment of the present invention The composition of sample is adjusted to identical as the composition of sample of all platform users；Determine the sample of all user's compositions in the platform This structural information screens the target user according to the composition of sample information.Wherein, the composition of sample include with Under at least one dimension：Age, gender, viewing grade, the corresponding age composition information of the age dimension, refers to all ages and classes The percent information of section platform user quantity, the corresponding sex structure information of the gender dimension, refers to male's platform user quantity With the percent information of women platform user data, the corresponding hierarchical organization information of the viewing grade, refers to different viewing grades The percent information of platform user quantity.

In an example of the present invention, the composition of sample information of platform user is as shown in table 1, and two are shown in which in table 1 The composition of sample information of dimension：

Table 1

If target user has 200 people, wherein 90 male users and 110 female users, 25 years old in 80 male users Above 50,25 years old 40 below, in 110 female users 65 of 25 years old or more in female user, 25 years old it is below 45；Then according to the composition of sample information of each dimension in table 1, target user is screened, finally obtains target user such as Shown in table 2：

Table 2

Choose the target user of 2 composition of sample information of table.

It wherein, can be according to since not all target user can participate in the meeting of previewing of destination multimedia data Show up rate according to history, notice participate in destination multimedia data preview can target user, if history is shown up, rate is 77%, is invited 64 25 years old or more male target users, 35 25 years old male target user below, 64 25 years old or more female targets User and 35 25 years old female target users below, that participates in destination multimedia data previews meeting.

After step 204, the target user watch destination multimedia data, the target is collected by least one mode User is directed to the evaluation information of the destination multimedia data.

In the embodiment of the present invention, after target user watch destination multimedia data after, can organizational goal user fill in advance The questionnaire of making, the questionnaire include underlying issue and customization problem, and the underlying issue, that is, common question is making different mesh It can be used when the questionnaire for marking multi-medium data；As the scoring of film is how many, whether recommend other people, whether carrys out film Institute's viewing etc., the customization problem are determined according to the characteristic element in destination multimedia data, the characteristic element packet Include following at least one：Special efficacy, plot, performer, director, personage, playwright, screenwriter, scene, lines, for example, the artistic skills of performer beat how many Point, how much special efficacy grades if being beaten.Wherein, the questionnaire can be electric questionnaire, and the questionnaire can also be papery questionnaire, wait for mesh Mark user has filled in electric questionnaire in the ends PC/mobile terminal, and/or, after having filled in papery questionnaire, collectable electric questionnaire, and/ Or, scanning papery questionnaire, i.e., be collected text evaluation information；Therefore the embodiment of the present invention is a kind of collecting the target user Mode for the evaluation information of destination multimedia data is to collect target user to evaluate for the text of destination multimedia data Information determines evaluation information according to the text evaluation information.Further, it is also possible to according to certain mesh for requiring to choose preset quantity User is marked, interview is carried out with the user of selection and is recorded, and/or, call-on back by phone is carried out to the user of selection and is recorded, i.e., to language Sound evaluation information is collected, to obtain more specific evaluation information；Therefore another to collect the target user for target The mode of the evaluation information of multi-medium data is to collect the Speech Assessment information that target user is directed to destination multimedia data, according to Evaluation information is determined according to the Speech Assessment information.Wherein, the preferable target user of communication capability can be chosen and carry out interview, it is described Preset quantity can be arranged such as 12 as desired.

Wherein, after collecting text evaluation information, invalid text evaluation information can be rejected, such as rejects total Options all phases Same questionnaire rejects the questionnaire that most of problem is not answered；After rejecting invalid text evaluation information, it can be used according to platform The corresponding composition of sample information in family, the composition of sample for corresponding to user to file evaluation information again are adjusted.

Then the evaluation information is carried out quantifying to determine evaluation result, it is specific such as step 205- steps 207：

Step 205 determines the corresponding characteristic element of the destination multimedia data, and multiple full for the setting of each characteristic element Meaning grade.

Step 206 quantifies the evaluation information, determines that each of each characteristic element is satisfied with grade corresponding grade letter Breath, the class information include：The quantity of target user and corresponding user information.

Step 207, according to each characteristic element and corresponding each class information for being satisfied with grade, determine the evaluation result.

In the embodiment of the present invention, it can find that destination multimedia data can most draw by the quantization of the data to evaluation information The characteristic element for topic of giving orders or instructions, and find the element etc. that user least likes；Therefore it can determine each of destination multimedia data The corresponding quantized data of characteristic element, to determine evaluation result according to the corresponding quantized data of each characteristic element.Therefore the present invention Embodiment can determine the corresponding characteristic element of the destination multimedia data, and be satisfied with grade for the setting of each characteristic element is multiple, It is satisfied with grade as special efficacy is set as three：Dazzle cruel, general, rotten, for another example plot is set as three and is satisfied with grade：It is of flowing rhythm, general, simple It is single, etc..Then by the quantization to evaluating data, the corresponding each class information for being satisfied with grade of each characteristic element is determined, The class information includes the data of target user and corresponding user information；For example, three targets for being satisfied with grade of special efficacy Number of users is respectively：It dazzles cruel：It is 80 people, general：50 people, rotten 14 people, in another example three target users for being satisfied with grade of plot Quantity：It is of flowing rhythm：It is 0 people, general：It is 100 people, simple：44 people.Then according to each characteristic element and it is corresponding it is each be satisfied with grade etc. Grade information, determines the evaluation result, wherein can make directly by each characteristic element and corresponding each class information for being satisfied with grade For evaluation result.Certainly alternate analysis can also be carried out to each characteristic element and the corresponding class information for being satisfied with grade, for example, needle To this characteristic element of special efficacy, it is believed that it includes 60 female users and 20 male users that special efficacy, which dazzles 80 cruel people, it is believed that special It includes 39 male users and 21 female users to imitate general 50 people, it is believed that 14 rotten people of special efficacy are male user；It can See male user to the more demanding of special efficacy.Certainly the alternate analysis of other dimensions, such as age dimension, viewing can also be carried out Grade dimension.Professional dimension etc., the embodiment of the present invention is not restricted this；Therefore the result of alternate analysis can also be determined as Evaluation result.Certain evaluation information can also include the overall evaluation information such as film scoring for destination multimedia data.

Then it determines the corresponding recommendation information of the destination multimedia data according to the evaluation result, specifically includes step 208- steps 210：

Step 208, according to the evaluation result and preset duration, determine the clip durations of each characteristic element homologous segment.

Step 209, according to the corresponding clip durations of each characteristic element, each characteristic element of editing from destination multimedia data Corresponding segment.

Step 210 is spliced the segment of the editing to obtain the corresponding recommendation information of the destination multimedia data.

In the embodiment of the present invention, the evaluation information includes the class information that each characteristic element and correspondence are satisfied with grade, And characteristic element alternate analysis as a result, therefore can according to evaluation information determine need the corresponding segment of which characteristic element It is added into recommendation information, the corresponding segment of which characteristic element is without being added into recommendation information, then according to recommendation information Preset duration, determine the clip durations of each characteristic element homologous segment.Each characteristic element is searched from destination multimedia data again The corresponding segment of element, and according to the clip durations of each characteristic element homologous segment, editing is carried out to this feature homologous segment；So The segment of the editing is spliced afterwards to obtain the corresponding recommendation information of the destination multimedia data.

In the example of the present invention, the evaluation result of destination multimedia data is as shown in table 3：

Table 3

If the preset duration of recommendation information is 150 seconds, it is determined that special efficacy homologous segment accounts for 30 seconds, and segment B accounts for 60 seconds, performer The corresponding segments of A account for 60 seconds.

In an alternative embodiment of the invention, the destination multimedia data may be rough cut, and making side is also not Last editing is completed, therefore according to the evaluation result, adjusts the corresponding broadcasting content of the destination multimedia data, i.e., really Set the goal the content played when multi-medium data is finally shown.It, can in the corresponding broadcasting content of adjustment destination multimedia data The corresponding segment of characteristic element that target user likes is added, the corresponding segment of characteristic element that target user does not like is reduced； To ensure that the destination multimedia data shown can attract more users.

The embodiment of the present invention can obtain the user information of platform user, right then according to user information and preset condition Platform user carries out two-wheeled screening and determines target user；After the target user watches destination multimedia data, described in collection Target user is directed to the evaluation information of the destination multimedia data, then carries out quantifying to determine evaluation knot to the evaluation information Fruit determines the corresponding recommendation information of the destination multimedia data according to the evaluation result；Wherein, target user is according to pre- If conditional filtering, relative to being sampled, the user that investigation randomly selects is more representative, and then commenting according to target user Valence information determines recommendation information, can improve the accuracy of recommendation information.

Secondly, the embodiment of the present invention determines the target when carrying out quantifying to determine evaluation result to the evaluation information The corresponding characteristic element of multi-medium data, and it is satisfied with grade for the setting of each characteristic element is multiple, the characteristic element includes following It is at least one：Special efficacy, plot, performer, director, personage, playwright, screenwriter, scene, lines；The evaluation information is quantified, is determined Each each of characteristic element is satisfied with grade corresponding grade information, and the class information includes：The quantity of target user and corresponding User information；According to each characteristic element and corresponding each class information for being satisfied with grade, the evaluation result is determined；And then to target User quantifies the impression, public praise and evaluation of destination multimedia data, further increases the accuracy of recommendation information.

Again, the embodiment of the present invention is carrying out two-wheeled screening to platform user, can also be according to flat after determining target user The corresponding composition of sample information of platform user screens target user so that the composition of sample of target user and platform user The composition of sample is identical, improves the representativeness of target user, and then further improves the accuracy of recommendation information.

It should be noted that for embodiment of the method, for simple description, therefore it is all expressed as a series of action group It closes, but those skilled in the art should understand that, the embodiment of the present invention is not limited by the described action sequence, because according to According to the embodiment of the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art also should Know, embodiment described in this description belongs to preferred embodiment, and the involved action not necessarily present invention is implemented Necessary to example.

With reference to Fig. 3, show a kind of structure diagram of the recommendation apparatus embodiment of information of the present invention, can specifically include as Lower module：First screening module 301, the second screening module 302, collection module 303 and recommending module 304, wherein

First screening module 301, the user information for obtaining platform user are default according to the user information and first Condition filters out basic user from platform user；

Second screening module 302, for the user information and the second preset condition according to the basic user, from the base Target user is filtered out in plinth user；

Collection module 303 is collected after watching destination multimedia data for the target user by least one mode The target user is directed to the evaluation information of the destination multimedia data；

Recommending module 304 quantifies to determine evaluation result for being carried out to the evaluation information, true according to the evaluation result Determine the corresponding recommendation information of the destination multimedia data.

With reference to Fig. 4, the structure diagram of the recommendation apparatus embodiment of another information of the invention is shown, it is another in the present invention In a embodiment, described device further includes：Third screening module 305 and adjustment module 306, wherein

Third screening module 305, the composition of sample information for determining platform user composition, the composition of sample packet It includes：Age composition information, sex structure information and hierarchical organization information；According to the composition of sample information to the target user It is screened.

Module 306 is adjusted, for according to the evaluation result, adjusting in the corresponding broadcasting of the destination multimedia data Hold.

In an optional embodiment of the present invention, first screening module 301 includes：Grade judging submodule 3011, Liveness judging submodule 3012 and place judging submodule 3013, wherein

Grade judging submodule 3011, for judging whether the user gradation of the platform user meets grade threshold；

Liveness judging submodule 3012, for judging whether liveness of the platform user in setting time meets Alive threshold；

Place judging submodule 3013, the booking place for judging described platform user the last time and destination multimedia Data whether preview place identical.

In an optional embodiment of the present invention, second screening module 302 includes：Age estimation submodule 3021, Professional judgment submodule 3022, type judging submodule 3023 and frequency judging submodule 3024 of attending a meeting, wherein

Age estimation submodule 3021, for judging whether the age of user of the basic user belongs to default age bracket；

Professional judgment submodule 3022, for judging whether user's occupation of the basic user belongs to default occupation, institute It is unrelated with video display to state default occupation；

Type judging submodule 3023, for judging the highest multiple media types of the basic user viewing frequency and target Whether the type of multi-medium data is identical；

The frequency of attending a meeting judging submodule 3024, for judging that meeting frequency is previewed in participation of the basic user in setting time It is secondary whether to be less than threshold value of attending a meeting.

In an optional embodiment of the present invention, the collection module 303 is specifically used for collecting target user for target The text evaluation information of multi-medium data determines evaluation information according to the text evaluation information；And/or collect target user For the Speech Assessment information of destination multimedia data, evaluation information is determined according to the Speech Assessment information.

In an optional embodiment of the present invention, the recommending module 304 includes：Quantify submodule 3041 and information recommendation Submodule 3042, wherein

Quantify submodule 3041, for determining the corresponding characteristic element of the destination multimedia data, and is each characteristic element Element setting is multiple to be satisfied with grade, and the characteristic element includes following at least one：Special efficacy, plot, performer, director, personage, volume Play, scene, lines；The evaluation information is quantified, determines that each of each characteristic element is satisfied with grade corresponding grade information, The class information includes：The quantity of target user and corresponding user information；According to each characteristic element and corresponding each satisfaction etc. The class information of grade, determines the evaluation result.

Information recommendation submodule 3042, for according to the evaluation result and preset duration, determining that each characteristic element corresponds to The clip durations of segment；According to the corresponding clip durations of each characteristic element, each characteristic element of editing from destination multimedia data Corresponding segment；The segment of the editing is spliced to obtain the corresponding recommendation information of the destination multimedia data.

The embodiment of the present invention can obtain the user information of platform user, right then according to user information and preset condition Platform user carries out two-wheeled screening and determines target user, i.e., according to the user information and the first preset condition from platform user Basic user is filtered out, according to the user information and the second preset condition of the basic user, is screened from the basic user Go out target user；After the target user watches destination multimedia data, the target is collected by least one mode and is used Family is directed to the evaluation information of the destination multimedia data, then carries out quantifying to determine evaluation result, foundation to the evaluation information The evaluation result determines the corresponding recommendation information of the destination multimedia data；Wherein, target user is according to preset condition Screening, relative to being sampled, the user that investigation randomly selects is more representative, and then according to the evaluation information of target user It determines recommendation information, the accuracy of recommendation information can be improved.

For device embodiments, since it is basically similar to the method embodiment, so fairly simple, the correlation of description Place illustrates referring to the part of embodiment of the method.

Fig. 5 is a kind of structure diagram of electronic equipment 500 for recommendation information shown according to an exemplary embodiment. For example, electronic equipment 500 can be mobile phone, computer, digital broadcast terminal, messaging devices, game console puts down Panel device, Medical Devices, body-building equipment, personal digital assistant etc..

With reference to Fig. 5, electronic equipment 500 may include following one or more components：Processing component 502, memory 504, Power supply module 506, multimedia component 508, audio component 510, the interface 512 of input/output (I/O), sensor module 514, And communication component 516.

The integrated operation of 502 usual control electronics 500 of processing component, such as with display, call, data are logical Letter, camera operation and record operate associated operation.Processing element 502 may include one or more processors 520 to hold Row instruction, to perform all or part of the steps of the methods described above.In addition, processing component 502 may include one or more moulds Block, convenient for the interaction between processing component 502 and other assemblies.For example, processing component 502 may include multi-media module, with Facilitate the interaction between multimedia component 508 and processing component 502.

Memory 504 is configured as storing various types of data to support the operation in equipment 500.These data are shown Example includes the instruction for any application program or method that are operated on electronic equipment 500, contact data, telephone directory number According to, message, picture, video etc..Memory 504 can by any kind of volatibility or non-volatile memory device or they Combination realize, such as static RAM (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable Programmable read only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, quick flashing Memory, disk or CD.

Electric power assembly 506 provides electric power for the various assemblies of electronic equipment 500.Electric power assembly 506 may include power supply pipe Reason system, one or more power supplys and other generated with for electronic equipment 500, management and the associated component of distribution electric power.

Multimedia component 508 is included in the screen of one output interface of offer between the electronic equipment 500 and user. In some embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch surface Plate, screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touches Sensor is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding The boundary of action, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, Multimedia component 508 includes a front camera and/or rear camera.When electronic equipment 500 is in operation mode, such as clap When taking the photograph pattern or video mode, front camera and/or rear camera can receive external multi-medium data.It is each preposition Camera and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 510 is configured as output and/or input audio signal.For example, audio component 510 includes a Mike Wind (MIC), when electronic equipment 500 is in operation mode, when such as call model, logging mode and speech recognition mode, microphone It is configured as receiving external audio signal.The received audio signal can be further stored in memory 504 or via logical Believe that component 516 is sent.In some embodiments, audio component 510 further includes a loud speaker, is used for exports audio signal.

I/O interfaces 512 provide interface between processing component 502 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock Determine button.

Sensor module 514 includes one or more sensors, the state for providing various aspects for electronic equipment 500 Assessment.For example, sensor module 514 can detect the state that opens/closes of equipment 500, the relative positioning of component, such as institute The display and keypad that component is electronic equipment 500 are stated, sensor module 514 can also detect electronic equipment 500 or electronics The position change of 500 1 components of equipment, the existence or non-existence that user contacts with electronic equipment 500,500 orientation of electronic equipment Or the temperature change of acceleration/deceleration and electronic equipment 500.Sensor module 514 may include proximity sensor, be configured to It detects the presence of nearby objects without any physical contact.Sensor module 514 can also include optical sensor, such as CMOS or ccd image sensor, for being used in imaging applications.In some embodiments, which can be with Including acceleration transducer, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 516 is configured to facilitate the communication of wired or wireless way between electronic equipment 500 and other equipment. Electronic equipment 500 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or combination thereof.Show at one In example property embodiment, communication component 514 receives broadcast singal or broadcast from external broadcasting management system via broadcast channel Relevant information.In one exemplary embodiment, the communication component 514 further includes near-field communication (NFC) module, short to promote Cheng Tongxin.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, electronic equipment 500 can be by one or more application application-specific integrated circuit (ASIC), number Word signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, it includes the non-transitorycomputer readable storage medium instructed, example to additionally provide a kind of Such as include the memory 504 of instruction, above-metioned instruction can be executed by the processor 520 of electronic equipment 500 to complete the above method.Example Such as, the non-transitorycomputer readable storage medium can be ROM, it is random access memory (RAM), CD-ROM, tape, soft Disk and optical data storage devices etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by the processing of electronic equipment When device executes so that electronic equipment is able to carry out a kind of recommendation method of information, the method includes：Obtain the use of platform user Family information filters out basic user according to the user information and the first preset condition from platform user；According to the basis The user information of user and the second preset condition, target user is filtered out from the basic user；Target user's viewing After destination multimedia data, the evaluation that the target user is directed to the destination multimedia data is collected by least one mode Information；The evaluation information is carried out quantifying to determine evaluation result, the destination multimedia number is determined according to the evaluation result According to corresponding recommendation information.

Optionally, described according to the user information and the first preset condition, according to following at least one judgment step from Basic user is filtered out in platform user：Judge whether the user gradation of the platform user meets grade threshold；Described in judgement Whether liveness of the platform user in setting time meets alive threshold；With judging the booking of described platform user the last time Point and destination multimedia data whether preview place identical.

Optionally, the user information and the second preset condition according to the basic user, according to following at least one Judgment step filters out target user from the basic user：Judge whether the age of user of the basic user belongs to default Age bracket；Judge whether user's occupation of the basic user belongs to default occupation, the default occupation is unrelated with video display；Judge Whether the basic user viewing highest multiple media types of frequency are identical as the type of destination multimedia data；Judge the base Participation of the plinth user in setting time previews whether the meeting frequency is less than threshold value of attending a meeting.

It is optionally, described that the evaluation information that target user is directed to destination multimedia data is collected by least one mode, Including：The text evaluation information that target user is directed to destination multimedia data is collected, is commented according to text evaluation information determination Valence information；And/or the Speech Assessment information that target user is directed to destination multimedia data is collected, believe according to the Speech Assessment Breath determines evaluation information.

Optionally, the described the step of evaluation information is carried out quantifying to determine evaluation result, including：Determine the target The corresponding characteristic element of multi-medium data, and it is satisfied with grade for the setting of each characteristic element is multiple, the characteristic element includes following It is at least one：Special efficacy, plot, performer, director, personage, playwright, screenwriter, scene, lines；The evaluation information is quantified, is determined Each each of characteristic element is satisfied with grade corresponding grade information, and the class information includes：The quantity of target user and corresponding User information；According to each characteristic element and corresponding each class information for being satisfied with grade, the evaluation result is determined.

Optionally, the step that the corresponding recommendation information of the destination multimedia data is determined according to the evaluation result Suddenly, including：According to the evaluation result and preset duration, the clip durations of each characteristic element homologous segment are determined；According to each spy Levy the corresponding clip durations of element, the corresponding segment of each characteristic element of editing from destination multimedia data；By the editing Segment is spliced to obtain the corresponding recommendation information of the destination multimedia data.

Optionally, the method further includes：Determine the composition of sample information of platform user composition, the composition of sample information Including：Age composition information, sex structure information and hierarchical organization information；The target is used according to the composition of sample information It is screened at family.

Optionally, the method further includes：According to the evaluation result, adjust that the destination multimedia data are corresponding to be broadcast Put content.

Fig. 6 is a kind of electronic equipment 600 for information recommendation that the present invention is shown according to another exemplary embodiment Structural schematic diagram.The electronic equipment 600 can be server, which can generate bigger because of configuration or performance difference Difference, may include one or more central processing units (central processing units, CPU) 622 (for example, One or more processors) and memory 632, the storage of one or more storage application programs 642 or data 644 Medium 630 (such as one or more mass memory units).Wherein, memory 632 and storage medium 630 can be of short duration Storage or persistent storage.The program for being stored in storage medium 630 may include one or more modules (diagram does not mark), Each module may include to the series of instructions operation in server.Further, central processing unit 622 could be provided as It is communicated with storage medium 630, executes the series of instructions operation in storage medium 630 on the server.

Server can also include one or more power supplys 626, one or more wired or wireless networks connect Mouthfuls 650, one or more input/output interfaces 658, one or more keyboards 656, and/or, one or one with Upper operating system 641, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM etc..

In the exemplary embodiment, server is configured to by one or more than one central processing unit 622 executes one A or more than one program includes the instruction for being operated below：The user information for obtaining platform user, according to described in User information and the first preset condition filter out basic user from platform user；According to the basic user user information and Second preset condition filters out target user from the basic user；After the target user watches destination multimedia data, The evaluation information that the target user is directed to the destination multimedia data is collected by least one mode；The evaluation is believed Breath carries out quantifying to determine evaluation result, and the corresponding recommendation information of the destination multimedia data is determined according to the evaluation result.

Optionally, server is by one or more than one processor 622 executes the one or more programs Including being additionally operable to the instruction operated below：Determine the composition of sample information of platform user composition, the composition of sample information Including：Age composition information, sex structure information and hierarchical organization information；The target is used according to the composition of sample information It is screened at family.

Optionally, server is by one or more than one processor 622 executes the one or more programs Including being additionally operable to the instruction operated below：According to the evaluation result, adjust that the destination multimedia data are corresponding to be broadcast Put content.

Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with The difference of other embodiment, the same or similar parts between the embodiments can be referred to each other.

It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, apparatus or calculate Machine program product.Therefore, the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can be used one or more wherein include computer can With in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code The form of the computer program product of implementation.

The embodiment of the present invention be with reference to according to the method for the embodiment of the present invention, terminal device (system) and computer program The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions In each flow and/or block and flowchart and/or the block diagram in flow and/or box combination.These can be provided Computer program instructions are set to all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals Standby processor is to generate a machine so that is held by the processor of computer or other programmable data processing terminal equipments Capable instruction generates for realizing in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes The device of specified function.

These computer program instructions, which may also be stored in, can guide computer or other programmable data processing terminal equipments In computer-readable memory operate in a specific manner so that instruction stored in the computer readable memory generates packet The manufacture of command device is included, which realizes in one flow of flow chart or multiple flows and/or one side of block diagram The function of being specified in frame or multiple boxes.

These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus The instruction executed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows And/or in one box of block diagram or multiple boxes specify function the step of.

Although the preferred embodiment of the embodiment of the present invention has been described, once a person skilled in the art knows bases This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as Including preferred embodiment and fall into all change and modification of range of embodiment of the invention.

Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap Those elements are included, but also include other elements that are not explicitly listed, or further include for this process, method, article Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device including the element.

A kind of recommendation apparatus to a kind of recommendation method of information provided by the present invention, information and a kind of electronics above Equipment is described in detail, and principle and implementation of the present invention are described for specific case used herein, with The explanation of upper embodiment is merely used to help understand the method and its core concept of the present invention；Meanwhile for the general of this field Technical staff, according to the thought of the present invention, there will be changes in the specific implementation manner and application range, in conclusion The content of the present specification should not be construed as limiting the invention.

Claims

1. a kind of recommendation method of information, which is characterized in that including：

The user information for obtaining platform user, base is filtered out according to the user information and the first preset condition from platform user Plinth user；

According to the user information and the second preset condition of the basic user, target user is filtered out from the basic user；

After the target user watches destination multimedia data, the target user is collected for described by least one mode The evaluation information of destination multimedia data；

The evaluation information is carried out quantifying to determine evaluation result, the destination multimedia data are determined according to the evaluation result Corresponding recommendation information.

2. according to the method described in claim 1, it is characterized in that, described according to the user information and the first preset condition, Basic user is filtered out from platform user according to following at least one judgment step：

Judge whether the user gradation of the platform user meets grade threshold；

Judge whether liveness of the platform user in setting time meets alive threshold；

Judge the booking place of described platform user the last time and destination multimedia data whether preview place identical.

3. according to the method described in claim 1, it is characterized in that, described according to the user information of the basic user and second Preset condition filters out target user according to following at least one judgment step from the basic user：

Judge whether the age of user of the basic user belongs to default age bracket；

Judge whether user's occupation of the basic user belongs to default occupation, the default occupation is unrelated with video display；

Judge whether the basic user viewing highest multiple media types of frequency are identical as the type of destination multimedia data；

Judge that participation of the basic user in setting time previews whether the meeting frequency is less than threshold value of attending a meeting.

4. according to the method described in claim 1, it is characterized in that, described collect target user by least one mode and be directed to The evaluation information of destination multimedia data, including：

The text evaluation information that target user is directed to destination multimedia data is collected, determines and evaluates according to the text evaluation information Information；And/or

The Speech Assessment information that target user is directed to destination multimedia data is collected, determines and evaluates according to the Speech Assessment information Information.

5. according to the method described in claim 1, it is characterized in that, described carry out the evaluation information to quantify to determine evaluation knot The step of fruit, including：

It determines the corresponding characteristic element of the destination multimedia data, and grade is satisfied with for the setting of each characteristic element is multiple, it is described Characteristic element includes following at least one：Special efficacy, plot, performer, director, personage, playwright, screenwriter, scene, lines；

The evaluation information is quantified, determines that each of each characteristic element is satisfied with grade corresponding grade information, the grade Information includes：The quantity of target user and corresponding user information；

According to each characteristic element and corresponding each class information for being satisfied with grade, the evaluation result is determined.

6. according to the method described in claim 5, it is characterized in that, described determine the more matchmakers of the target according to the evaluation result The step of volume data corresponding recommendation information, including：

According to the evaluation result and preset duration, the clip durations of each characteristic element homologous segment are determined；

According to the corresponding clip durations of each characteristic element, the corresponding segment of each characteristic element of editing from destination multimedia data；

The segment of the editing is spliced to obtain the corresponding recommendation information of the destination multimedia data.

7. according to the method described in claim 1, it is characterized in that, the method further includes：

Determine that the composition of sample information of platform user composition, the composition of sample information include：Age composition information, sex structure Information and hierarchical organization information；

The target user is screened according to the composition of sample information.

8. according to the method described in claim 1, it is characterized in that, the method further includes：

According to the evaluation result, the corresponding broadcasting content of the destination multimedia data is adjusted.

9. a kind of recommendation apparatus of information, which is characterized in that including：

First screening module, the user information for obtaining platform user, according to the user information and the first preset condition from Basic user is filtered out in platform user；

Second screening module, for the user information and the second preset condition according to the basic user, from the basic user In filter out target user；

Collection module collects the mesh after watching destination multimedia data for the target user by least one mode Mark the evaluation information that user is directed to the destination multimedia data；

Recommending module, for carrying out quantifying to determine evaluation result to the evaluation information, described in evaluation result determination The corresponding recommendation information of destination multimedia data.

10. device according to claim 9, which is characterized in that first screening module includes：

Grade judging submodule, for judging whether the user gradation of the platform user meets grade threshold；

Liveness judging submodule enlivens threshold for judging whether liveness of the platform user in setting time meets Value；

Place judging submodule, the examination in booking place and destination multimedia data for judging described platform user the last time Whether identical reflect place.

11. device according to claim 9, which is characterized in that second screening module includes：

Age estimation submodule, for judging whether the age of user of the basic user belongs to default age bracket；

Professional judgment submodule, for judging whether user's occupation of the basic user belongs to default occupation, the default duty Industry is unrelated with video display；

Type judging submodule, for judging the basic user viewing highest multiple media types of frequency and destination multimedia number According to type it is whether identical；

The frequency of attending a meeting judging submodule, for judging that it is whether small that the meeting frequency is previewed in participation of the basic user in setting time In threshold value of attending a meeting.

12. device according to claim 9, which is characterized in that

The collection module is specifically used for collecting the text evaluation information that target user is directed to destination multimedia data, according to institute It states text evaluation information and determines evaluation information；And/or it collects target user and believes for the Speech Assessment of destination multimedia data Breath, evaluation information is determined according to the Speech Assessment information.

13. device according to claim 9, which is characterized in that the recommending module includes：

Quantify submodule, for determining the corresponding characteristic element of the destination multimedia data, and it is more for the setting of each characteristic element A to be satisfied with grade, the characteristic element includes following at least one：Special efficacy, plot, performer, director, personage, playwright, screenwriter, scene, platform Word；The evaluation information is quantified, determines that each of each characteristic element is satisfied with grade corresponding grade information, the grade letter Breath includes：The quantity of target user and corresponding user information；According to each characteristic element and corresponding each grade letter for being satisfied with grade Breath, determines the evaluation result.

14. device according to claim 13, which is characterized in that the recommending module includes：

Information recommendation submodule, for according to the evaluation result and preset duration, determining the piece of each characteristic element homologous segment Duan Shichang；According to the corresponding clip durations of each characteristic element, corresponding of each characteristic element of editing from destination multimedia data Section；The segment of the editing is spliced to obtain the corresponding recommendation information of the destination multimedia data.

15. device according to claim 9, which is characterized in that described device further includes：

Third screening module, the composition of sample information for determining platform user composition, the composition of sample information include：Age Structural information, sex structure information and hierarchical organization information；The target user is sieved according to the composition of sample information Choosing.

16. device according to claim 9, which is characterized in that described device further includes：

Module is adjusted, for according to the evaluation result, adjusting the corresponding broadcasting content of the destination multimedia data.

17. a kind of readable storage medium storing program for executing, which is characterized in that when the instruction in the storage medium is held by the processor of electronic equipment When row so that electronic equipment is able to carry out the recommendation method of the information as described in claim to a method 1-8 is any.

18. a kind of electronic equipment, which is characterized in that including processor, memory and be stored on the memory and can be in institute The computer program run on processor is stated, such as claim 1 to 8 is realized when the computer program is executed by the processor Any one of described in information recommendation step.