CN108647992A - Product marketing method, apparatus, computer equipment and computer readable storage medium - Google Patents
Product marketing method, apparatus, computer equipment and computer readable storage medium Download PDFInfo
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- CN108647992A CN108647992A CN201810309885.1A CN201810309885A CN108647992A CN 108647992 A CN108647992 A CN 108647992A CN 201810309885 A CN201810309885 A CN 201810309885A CN 108647992 A CN108647992 A CN 108647992A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- General Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides a kind of product marketing method, apparatus, computer equipment and computer readable storage medium, wherein product marketing method includes:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product;Receive the answer result of topic;The purchase channel for providing and showing product, so that answer user buys product.The topic that technical scheme of the present invention is arranged by obtaining and showing preconfigured the characteristics of according to product, during user's answer, it will be intuitively exposed in face of user the characteristics of product, increase understanding of the user to product, by providing and showing that the purchase channel of product can facilitate the quick purchase of user, traffic transformation is effectively realized.
Description
Technical field
The present invention relates to the communications field, more particularly to a kind of product marketing method, apparatus, computer equipment and computer can
Read storage medium.
Background technology
Currently, in daily APP runs active procedure, the transmission reward incentives user's registration for having no content is concentrated on substantially
Activity form, but this activity form can not facilitate the quick purchase of user, and then the effective conversion for realizing flow.
Meanwhile in current operation means in order to effectively solve traffic transformation, cross-platform acquisition user data the problems such as, Chang Cai
Use following scheme:Using third-party platform (such as Jingdone district, day cat etc.) provide marketing activity service, and realize data get through and
Docking, but this scheme implements the need that most of operation team are not met in safety, flexibility, cost etc.
It asks, and later data is collected, marketing effectiveness is unable to reach expection.
Invention content
In order to during user participates in movable, facilitate the quick purchase of user, the effective conversion for realizing flow, this
Invention provides a kind of product marketing method, apparatus, computer equipment and computer readable storage medium.
One side according to the present invention provides a kind of product marketing method, including:
It obtains and shows preconfigured topic, entitled be arranged according to the characteristics of product wherein described;
Receive the answer result of the topic;
The purchase channel for providing and showing the product, so that answer user buys the product.
Optionally, it in product marketing method of the present invention, after the answer result for receiving the topic, also wraps
It includes:It provides and rewards for the answer user.
Optionally, in product marketing method of the present invention, provide and show the product purchase channel it
Afterwards, further include:
According to the product price shown in the purchase channel and the reward provided for the answer user, described answer is obtained
Topic user buys the price of the product.
Optionally, it in product marketing method of the present invention, after the answer result for receiving the topic, also wraps
It includes:The answer result is preserved, and/or obtains and show the correct option of the topic.
Other side according to the present invention, a kind of product marketing device, including:Acquisition module, answer module, purchase mould
Block and display module;
The acquisition module for obtaining preconfigured topic, and is sent to the display module, wherein the topic
It is arranged according to the characteristics of product;
The answer module, the answer result for receiving the topic;
The purchase module, the purchase channel for providing the product, so that answer user buys the product, and will
The purchase channel is sent to the display module;
The display module, for showing that the topic that the acquisition module is sent and the purchase that the purchase module is sent are logical
Road.
Optionally, in product marketing device of the present invention, the answer module is additionally operable to:Receiving the topic
Answer result after, for the answer user provide reward.
Optionally, in product marketing device of the present invention, the purchase module is additionally operable to:It is providing and is showing institute
After the purchase channel for stating product, according to the product price shown in the purchase channel and the prize provided for the answer user
It encourages, obtains the price that the answer user buys the product.
Optionally, in product marketing device of the present invention, the answer module is additionally operable to:Receiving the topic
Answer result after, the answer result is preserved, and/or obtain and show the correct option of the topic.
In terms of third according to the present invention, a kind of computer readable storage medium is provided, is deposited on the storage medium
Computer program is contained, the computer program realizes product marketing method as described above when being executed by processor the step of.
According to the present invention the 4th aspect, provides a kind of computer equipment, including memory, processor and is stored in
On the memory and the computer program that can run on the processor, when the processor executes the computer program
The step of realizing product marketing method as described above.
The embodiment of the present invention has the beneficial effect that:
Product marketing method, apparatus, computer equipment and computer readable storage medium provided in an embodiment of the present invention lead to
Cross obtain and show it is preconfigured according to the topic being arranged the characteristics of product, during user's answer, by product
Feature is intuitively exposed in face of user, increases understanding of the user to product, and the purchase by providing and showing product is logical
Road can facilitate the quick purchase of user, effectively realize traffic transformation.
Description of the drawings
Fig. 1 is the flow diagram of product marketing method in first method embodiment of the present invention;
Fig. 2 is the flow diagram of product marketing method in second method embodiment of the present invention;
Fig. 3 is the flow diagram of product marketing method in third method embodiment of the present invention;
Fig. 4 is the structural schematic diagram of product marketing device in first device embodiment of the present invention.
Specific implementation mode
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
In order to during user participates in movable, facilitate the quick purchase of user, the effective conversion for realizing flow, this
Inventive embodiments provide a kind of product marketing method, apparatus, computer equipment and computer readable storage medium.Below in conjunction with
The present invention will be described in further detail for attached drawing.It should be appreciated that specific embodiment described herein is only used to explain this
Invention does not limit the present invention.
First method embodiment according to the present invention provides a kind of product marketing method.Fig. 1 is first method of the present invention
The flow diagram of product marketing method in embodiment, as shown in Figure 1, the product marketing side of first method embodiment of the present invention
Method includes the following steps:
S101:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product.
Optionally, the advantages of this product is compared to other products are can be understood as the characteristics of product, include in performance
Advantage, in cost performance advantage, in price advantage or in other respects the advantages of.
Preconfigured topic is illustrated in front end page in first method embodiment of the present invention, wherein topic is basis
The characteristics of product and it is pre-set, therefore topic can be carried out on backstage according to different products, different movable demand
Adjustment.Number quantity and form for topic in first method embodiment of the present invention do not limit, and the quantity of topic can be one
A or multiple, the form of topic can be multiple-choice question or other forms.
S102:Receive the answer result of topic.
S103:The purchase channel for providing and showing product, so that answer user buys the product.
After user has certain understanding to product, the product purchase that first method embodiment provides through the invention is logical
Road can quickly buy product, the effective conversion for realizing flow.
The product marketing method that first method embodiment of the present invention provides, it is preconfigured according to production by obtaining and showing
The characteristics of product and the topic being arranged will be intuitively exposed on the characteristics of product in face of user during user's answer, increase
Understanding of the user to product is added, by providing and showing that the purchase channel of product can facilitate the quick purchase of user, effectively
Realization traffic transformation.
The product marketing method that first method embodiment of the present invention provides has convenience, flexibility and interest.Wherein
Convenience, which refers to, adapts to different product, different movable demands, is being adjusted from the background;Flexibility refers to all configurations all by rear
Platform administration interface is managed, and can be adjusted at any time;Interest, which refers to, uses the acceptant activity form of user.
Second method embodiment according to the present invention provides a kind of product marketing method.Fig. 2 is second method of the present invention
The flow diagram of product marketing method in embodiment, as shown in Fig. 2, the product marketing side of second method embodiment of the present invention
Method includes the following steps:
S201:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product.
S202:The answer of topic is received as a result, and providing reward for answer user.
Specifically, form and quantity that reward is provided can be random, can also be calculated according to preset algorithm
It obtains.Reward can be cash, discount coupon or other forms, such as sea cowry, meanwhile, the reward provided for answer user can be with
For the combination of several reward forms.The reward provided for each answer user can be the same or different.Provide the opportunity of reward
Can be after the completion of each question answering, it can also be after the completion of all question answerings.
S203:The purchase channel of product is provided, and is sent out according to the product price shown in purchase channel and for answer user
The reward put obtains the price that answer user buys the product.
Specifically, when the reward sent for answer user is cash, the production shown in the purchase channel of the product is utilized
Product price subtracts the cash provided for answer user, you can obtains the price that answer user buys the product.When for answer user
When the reward of transmission is discount coupon, provided according to the product price shown in the purchase channel of the product and for answer user excellent
Favour certificate is calculated using preset discount coupon using algorithm, you can obtains the price that answer user buys the product.When to answer
When the reward for inscribing user's transmission is sea cowry, provided according to the product price shown in the purchase channel of the product and for answer user
Sea cowry, calculated using algorithm using preset sea cowry, you can obtain the price that answer user buys the product.
In an alternative embodiment of the invention, other rewards in the account of answer user can also be obtained, are utilized
The product price that shows subtracts the corresponding amount of cash of reward provided for answer user and then subtracts this and answers in purchase channel
Other inscribed in the account of user reward corresponding amount of cash, obtain the price that final answer user buys product.
The product marketing method that second method embodiment of the present invention provides, it is preconfigured according to production by obtaining and showing
The characteristics of product and the topic being arranged will be intuitively exposed on the characteristics of product in face of user during user's answer, make
User can obtain answer reward while being got information about to product, finally can buy the production with preferential price
Product, the product marketing method that second method embodiment of the present invention provides, can facilitate the quick purchase of user, effective to realize stream
The conversion of amount.
Third method embodiment according to the present invention provides a kind of product marketing method.Fig. 3 is third method of the present invention
The flow diagram of product marketing method in embodiment, as shown in figure 3, the product marketing side of third method embodiment of the present invention
Method includes the following steps:
S301:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product.
S302:It receives and preserves the answer of topic as a result, obtaining and showing the correct option of topic, and sent out for answer user
Put reward.
In figure 3, participation activity is appreciated that according to the topic of page presentation, to participate in answer activity.Feedback participates in knot
Fruit can be understood as receiving the answer result to match with topic.
Specifically, obtaining and showing that the correct option of topic includes:The correct option for obtaining topic, according to the correct of acquisition
Answer judges whether the answer result received is correct, and when answer result is correct, it is just to provide answer result in display interface
The judgement of true answer, that is, show correct option;Otherwise, it is shown simultaneously to the judgement that answer result is wrong answer in display interface
Show correct option.
In an alternative embodiment of the invention, correct option can also be carried out in first method embodiment of the present invention
The characteristics of analyzing, product be better understood from the user that helps.
Specifically, form and quantity that reward is provided can be random, can also be calculated according to preset algorithm
It obtains, such as counts the answer accuracy of answer user, be that answer user provides corresponding reward according to answer accuracy.
In third method embodiment of the present invention, preset database may be used and preserve the answer knot to match with topic
Fruit.After pair answer result to match with topic preserves, can backstage show activity data and to activity data into
Row statistical analysis, for example, by analysis obtain which topic answer accuracy it is relatively low, in this way can be topic setting carry
For foundation.In figure 3, preconfigured topic is the letter for being arranged according to the statistical analysis of database, while exposing product
Breath (showing correct option) also relies on database.Meanwhile the data in database can also be shown from the background.
S303:The purchase channel of product is provided, and is sent out according to the product price shown in purchase channel and for answer user
The reward put obtains the price that answer user buys product.
The product marketing method that third method embodiment of the present invention provides, by preconfigured the characteristics of according to product
The topic of setting, during user's answer, by the characteristics of product and the reward of answer is intuitively exposed in face of user,
So that user is obtained answer reward while being got information about to product, finally can buy the production with preferential price
Product can facilitate the quick purchase of user, the effective conversion for realizing flow;Answer result can also be preserved simultaneously,
For topic, designer is for statistical analysis;The answer accuracy that can also be obtained according to statistics is that answer user provides accordingly
Reward can make the higher user of answer accuracy obtain higher reward, and more preferential to obtain, wherein answer is correct
The higher user of rate may be considered the user for having more understanding to product, be this groups of people more accurately to buy crowd
More reward can preferably facilitate the quick purchase of accurate purchase crowd for pocket transmission.
Corresponding with the first method embodiment of the present invention, the present invention also provides a kind of product marketing devices.Fig. 4 is this
The structural schematic diagram of product marketing device in invention first device embodiment, as shown in figure 4, first device embodiment of the present invention
Product marketing device includes acquisition module 40, answer module 42, purchase module 44 and display module 46, individually below to each module
It is described in detail.
The acquisition module 40 for obtaining preconfigured topic, and is sent to display module 46, wherein entitled
It is arranged according to the characteristics of product.
The answer module 42, the answer result for receiving topic.
The purchase module 44, the purchase channel for providing product, so that answer user buys product, and purchase is logical
Road is sent to display module 46.
The display module 46, for showing that the topic that acquisition module 40 is sent and the purchase that purchase module 44 is sent are logical
Road.
The product marketing device that first device embodiment of the present invention provides, it is preconfigured according to production by obtaining and showing
The characteristics of product and the topic being arranged will be intuitively exposed on the characteristics of product in face of user during user's answer, increase
Understanding of the user to product is added, by providing and showing that the purchase channel of product can facilitate the quick purchase of user, effectively
Realization traffic transformation.
Corresponding with the second method embodiment of the present invention, the present invention also provides second device embodiments.The present invention the
The product marketing device of two devices embodiment includes acquisition module, answer module, buys module and display module, right individually below
Each module is described in detail.
The acquisition module for obtaining preconfigured topic, and is sent to display module, wherein entitled according to production
The characteristics of product and be arranged.
The answer module, the answer for receiving topic for answer user as a result, and provide reward.
The purchase module, the purchase channel for providing product, and according to the product price that shows in purchase channel and
For the reward that answer user provides, the price that answer user buys the product, and the price that channel and the product will be bought are obtained
It is sent to display module.
The display module, the topic sent for showing acquisition module, the purchase channel and the production that purchase module is sent
The price of product.
The product marketing device that second device embodiment of the present invention provides, it is preconfigured according to production by obtaining and showing
The characteristics of product and the topic being arranged will be intuitively exposed on the characteristics of product in face of user during user's answer, make
User can obtain answer reward while being got information about to product, finally can buy the production with preferential price
Product, the product marketing device that second device embodiment of the present invention provides, can facilitate the quick purchase of user, effective to realize stream
The conversion of amount.
Corresponding with the third method embodiment of the present invention, the present invention also provides 3rd device embodiments.The present invention the
The product marketing device of three device embodiments includes acquisition module, answer module, buys module and display module, right individually below
Each module is described in detail.
The acquisition module for obtaining preconfigured topic, and is sent to display module, wherein entitled according to production
The characteristics of product and be arranged.
The answer module, answer for receiving and preserving topic as a result, obtain the correct option of topic, by it is described just
True answer is sent to display module, and provides reward for answer user.
The purchase module, the purchase channel for providing product, and according to the product price that shows in purchase channel and
For the reward that answer user provides, the price that answer user buys the product, and the price that channel and the product will be bought are obtained
It is sent to display module.
The display module, topic, the correct option of answer module transmission, the purchase mould sent for showing acquisition module
The price in purchase channel and the product that block is sent.
The product marketing device that 3rd device embodiment of the present invention provides, by preconfigured the characteristics of according to product
The topic of setting, during user's answer, by the characteristics of product and the reward of answer is intuitively exposed in face of user,
So that user is obtained answer reward while being got information about to product, finally can buy the production with preferential price
Product can facilitate the quick purchase of user, the effective conversion for realizing flow;Answer result can also be preserved simultaneously,
For topic, designer is for statistical analysis;The answer accuracy that can also be obtained according to statistics is that answer user provides accordingly
Reward can make the higher user of answer accuracy obtain higher reward, and more preferential to obtain, wherein answer is correct
The higher user of rate may be considered the user for having more understanding to product, be this groups of people more accurately to buy crowd
More reward can preferably facilitate the quick purchase of accurate purchase crowd for pocket transmission.
The embodiment of the present invention additionally provides a kind of computer readable storage medium, and computer journey is stored on storage medium
Sequence realizes following steps when computer program is executed by processor:
Step 11:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product.
Step 12:Receive the answer result of topic.
In an alternative embodiment of the invention, following steps are also realized when computer program is executed by processor:It is connecing
After the answer result for receiving topic, reward is provided for answer user.
In an alternative embodiment of the invention, following steps are also realized when computer program is executed by processor:It is connecing
After the answer result for receiving topic, answer result is preserved, and/or obtain and show the correct option of topic.
Step 13:The purchase channel for providing and showing product, so that answer user buys product.
In an alternative embodiment of the invention, following steps are also realized when computer program is executed by processor:It is carrying
For and after showing the purchase channel of product, according to the product price shown in purchase channel and the prize provided for answer user
It encourages, obtains the price that answer user buys product.
Computer readable storage medium provided in an embodiment of the present invention, it is preconfigured according to product by obtaining and showing
The characteristics of and the topic that is arranged will be intuitively exposed on the characteristics of product in face of user during user's answer, increase
Understanding of the user to product, by providing and showing that the purchase channel of product can facilitate the quick purchase of user, effectively
Realize traffic transformation.
The embodiment of the present invention additionally provides a kind of computer equipment, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, processor realize following steps when executing computer program:
Step 21:Preconfigured topic is obtained and shows, wherein entitled be arranged according to the characteristics of product.
Step 22:Receive the answer result of topic.
In an alternative embodiment of the invention, processor realizes following steps when executing computer program:It is inscribed in reception
After purpose answer result, reward is provided for answer user.
In an alternative embodiment of the invention, processor realizes following steps when executing computer program:It is inscribed in reception
After purpose answer result, answer result is preserved, and/or obtains and show the correct option of topic.
Step 23:The purchase channel for providing and showing product, so that answer user buys product.
In an alternative embodiment of the invention, processor realizes following steps when executing computer program:It is providing simultaneously
After the purchase channel for showing product, according to the product price shown in purchase channel and the reward provided for answer user, obtain
The price of product is bought to answer user.
Computer equipment provided in an embodiment of the present invention, by obtaining and showing preconfigured the characteristics of according to product
The topic of setting will intuitively be exposed in face of user the characteristics of product during user's answer, increase user couple
The understanding of product effectively realizes flow by providing and showing that the purchase channel of product can facilitate the quick purchase of user
Conversion.
It these are only the embodiment of the present invention, be not intended to restrict the invention, those skilled in the art is come
It says, the invention may be variously modified and varied.All within the spirits and principles of the present invention, any modification made by is equal
Replace, improve etc., it should be included within scope of the presently claimed invention.
Claims (10)
1. a kind of product marketing method, which is characterized in that including:
It obtains and shows preconfigured topic, entitled be arranged according to the characteristics of product wherein described;
Receive the answer result of the topic;
The purchase channel for providing and showing the product, so that answer user buys the product.
2. product marketing method as described in claim 1, which is characterized in that after the answer result for receiving the topic,
Further include:It provides and rewards for the answer user.
3. product marketing method as claimed in claim 2, which is characterized in that in the purchase channel for providing and showing the product
Later, further include:
According to the product price shown in the purchase channel and the reward provided for the answer user, obtains the answer and use
Buy the price of the product in family.
4. product marketing method as described in claim 1, which is characterized in that after the answer result for receiving the topic,
Further include:
The answer result is preserved, and/or obtains and show the correct option of the topic.
5. a kind of product marketing device, which is characterized in that including:Acquisition module, answer module, purchase module and display module;
The acquisition module for obtaining preconfigured topic, and is sent to the display module, wherein described entitled
It is arranged according to the characteristics of product;
The answer module, the answer result for receiving the topic;
The purchase module, the purchase channel for providing the product, so that answer user buys the product, and will be described
Purchase channel is sent to the display module;
The display module, for showing the topic that the acquisition module is sent and the purchase channel that the purchase module is sent.
6. product marketing device as claimed in claim 5, which is characterized in that the answer module is additionally operable to:Described in reception
After the answer result of topic, reward is provided for the answer user.
7. product marketing device as claimed in claim 6, which is characterized in that the purchase module is additionally operable to:It is providing and is showing
After showing the purchase channel of the product, provided according to the product price shown in the purchase channel and for the answer user
Reward, obtain the price that the answer user buys the product.
8. product marketing device as claimed in claim 5, which is characterized in that the answer module is additionally operable to:Described in reception
After the answer result of topic, the answer result is preserved, and/or obtain and show the correct option of the topic.
9. a kind of computer readable storage medium, which is characterized in that be stored with computer program, the meter on the storage medium
The step of calculation machine program realizes product marketing method any one of Claims 1-4 when being executed by processor.
10. a kind of computer equipment, which is characterized in that including memory, processor and be stored on the memory and can be
The computer program run on the processor, the processor are realized when executing the computer program in Claims 1-4
The step of product marketing method described in any one.
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Cited By (1)
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CN110490645A (en) * | 2019-07-31 | 2019-11-22 | 广州大学 | Processing method, system and the storage medium of discount data based on vending machine |
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