CN108600325A - A kind of determination method, server and the computer readable storage medium of push content - Google Patents
A kind of determination method, server and the computer readable storage medium of push content Download PDFInfo
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- CN108600325A CN108600325A CN201810260269.1A CN201810260269A CN108600325A CN 108600325 A CN108600325 A CN 108600325A CN 201810260269 A CN201810260269 A CN 201810260269A CN 108600325 A CN108600325 A CN 108600325A
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- push content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- General Engineering & Computer Science (AREA)
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Abstract
The embodiment of the invention discloses a kind of determination method of push content, the method is applied in a server, the method includes：Push content is determined for target user, after push content push to target user, according to the classification of push content, receives the operation information for pushing content to every class from target user；The operation information that content is pushed according to every class determines that target user pushes every class the attention rate of content according to preset attention rate algorithm；If the attention rate rank of push content is height per class, it is continuously target user and determines push content from the generic of push content；If the attention rate rank of the push content of at least one classification of the attention rate rank of push content is not height per class, new push content is determined for target user again.The embodiment of the present invention further simultaneously discloses a kind of server and computer readable storage medium.It is intended to improve the applicability of the determination method of push content, to improve the accuracy of push content.
Description
Technical field
The present invention relates to the technical field of push content more particularly to a kind of push determination method of content, server and
Computer readable storage medium.
Background technology
When people use mobile phone in daily life, news or search information can be browsed by third-party application, then
The background server of third-party application is true by the related content of the information after determining that some user compares a certain information of concern
It is set to push content, is pushed to the user, so that user can see oneself more interested content, but work as user
When being reduced to the attention rate of the information, the push content which is pushed not is the current letter of interest of the user
Breath, can influence Experience Degree of the user to the third-party application in this way；It can thus be seen that the determination method of existing push content
Applicability it is relatively low, cause determined push content inaccurate.
Invention content
In view of this, it is a primary object of the present invention to propose a kind of determination method, server and the calculating of push content
Machine readable storage medium storing program for executing, it is intended to the applicability for improving the determination method of push content, to improve the accuracy of push content.
In order to achieve the above objectives, the technical proposal of the invention is realized in this way：
In a first aspect, the embodiment of the present invention provides a kind of determination method of push content, the method applies a server
In, including：Determine that push content pushes away after the push content push to the target user according to described for target user
The classification of content is sent, the operation information for pushing content to every class from the target user is received；According in every class push
The operation information of appearance determines the target user to the attention rate for pushing content per class according to preset attention rate algorithm；
If the attention rate rank of the push content per class is height, it is continuously affiliated class of the target user from the push content
The push content is determined in not；If the push content of at least one classification of the attention rate rank of push content per class
Attention rate rank is not height, determines new push content for the target user again.
Optionally, the operation information, including：The click frequency of clicking operation, clicks behaviour at the residence time of clicking operation
Make to thumb up the quantity of event caused by the item number of generated comment information, clicking operation.
Optionally, described according to the operation information for pushing content per class, determine institute according to preset attention rate algorithm
Target user is stated to the attention rate for pushing content per class, including：It, will be in every class push according to the classification of operation information
Per generic operation information, default weighted value corresponding with per generic operation information is weighted summation in the operation information of appearance, obtains described
Target user is to the attention rate for pushing content per class.
Optionally, if the pass of the push content of at least one classification of the attention rate rank of push content per class
Note degree rank is not height, determines new push content for the target user again, including：If the pass of the push content per class
The attention rate rank of the push content of at least one classification of note degree rank is not height, according to the concern for pushing content per class
Rank is spent, determines new push content for the target user again.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content, including：If the attention rate rank of the push content per class in the push content, is reduced there is only in
Attention rate rank be in push content generic in push content quantity, and increase attention rate rank be in push in
Hold the push content quantity of the related category of generic, forms the new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content, including：If the attention rate rank of the push content per class is there is only low, in the push content, deletion
Attention rate rank is the push content in low push content generic, and it is low push content institute to increase attention rate rank
Belong to the push content quantity of the related category of classification, forms the new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content, including：If it is low that the attention rate rank of the push content per class has neutralization, in the push content, subtract
The push content quantity in push content generic during attention rate rank is less, and increase the push during attention rate rank is
The push content quantity of the related category of content generic, and it is in low push content generic to delete attention rate rank
Push content, and increase attention rate rank be low push content generic related category push content quantity, shape
At the new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content, including：If it is described per class push content attention rate rank exist in, it is low and high, in the push content,
The push content quantity in the push content generic during attention rate rank is is reduced, and increases pushing away during attention rate rank is
The push content quantity of the related category of content generic is sent, and it is low push content generic to delete attention rate rank
In push content, and increase attention rate rank be low push content generic related category push content quantity,
It is the push content quantity in high push content generic to maintain attention rate rank, forms the new push content.
Second aspect, the embodiment of the present invention provide a kind of server, and the server includes processor, memory and communication
Bus；The communication bus is for realizing the connection communication between processor and memory；The processor is for executing storage
The determination program of the push content stored in device, to realize following steps：Push content is determined for target user, by the push
After content push to the target user, according to the classification of the push content, receive from the target user to often analogizing
Send the operation information of content；According to the operation information for pushing content per class, described in the determination of preset attention rate algorithm
Target user is to the attention rate for pushing content per class；If the attention rate rank of the push content per class is height, continue
For the target user push content is determined from the generic of the push content；If the push content per class
The attention rate rank of the push content of at least one classification of attention rate rank is not height, is determined again for the target user new
Push content.
Optionally, the operation information, including：The click frequency of clicking operation, clicks behaviour at the residence time of clicking operation
Make to thumb up the quantity of event caused by the item number of generated comment information, clicking operation.
Optionally, described according to the operation information for pushing content per class, determine institute according to preset attention rate algorithm
Target user is stated in the attention rate for pushing content per class, the processor is additionally operable to execute the determination of the push content
Program, to realize following steps：According to the classification of operation information, by every generic operation in the operation information for pushing content per class
Information default weighted value corresponding with per generic operation information is weighted summation, obtains the target user and is pushed per class to described
The attention rate of content.
Optionally, if the pass of the push content of at least one classification of the attention rate rank of push content per class
Note degree rank is not height, is determined again for the target user in new push content, the processor is additionally operable to described in execution
The determination program for pushing content, to realize following steps：If described at least one class of the attention rate rank of push content per class
The attention rate rank of other push content is not height, is again the mesh according to the attention rate rank of the push content per class
Mark user determines new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content in, the processor is additionally operable to execute the determination program of the push content, to realize following steps：If described
Per class, the attention rate rank of push content is there is only in, in the push content, reduces in the push during attention rate rank is
Hold the push content quantity in generic, and increases the related category of the push content generic during attention rate rank is
Content quantity is pushed, the new push content is formed.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content in, the processor is additionally operable to execute the determination program of the push content, to realize following steps：If described
Per class, the attention rate rank of push content is there is only low, in the push content, deletes attention rate rank as in low push
Hold the push content in generic, and increases the push for the related category that attention rate rank is low push content generic
Content quantity forms the new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content in, the processor is additionally operable to execute the determination program of the push content, to realize following steps：If described
Per class, the attention rate rank of push content is low in the presence of neutralizing, and in the push content, reduces the push during attention rate rank is
Push content quantity in content generic, and increase the related category of the push content generic during attention rate rank is
Push content quantity, and delete attention rate rank be low push content generic in push content, and increase pay close attention to
The push content quantity for spending the related category that rank is low push content generic, forms the new push content.
Optionally, described according to the attention rate rank for pushing content per class, it is determined again for the target user new
Push content in, the processor is additionally operable to execute the determination program of the push content, to realize following steps：If described
Per class push content attention rate rank exist in, it is low and high, in the push content, reduction attention rate rank be in pushing away
The push content quantity in content generic is sent, and increases the associated class of the push content generic during attention rate rank is
Other push content quantity, and it is the push content in low push content generic to delete attention rate rank, and increase and close
Note degree rank is the push content quantity of the related category of low push content generic, and it is high push away to maintain attention rate rank
The push content quantity in content generic is sent, the new push content is formed.
The third aspect, the embodiment of the present invention provide a kind of computer readable storage medium, and the computer-readable medium is deposited
The determination program of push content is contained, the determination program of the push content realizes such as said one or more when being executed by processor
The step of determination method of content is pushed described in a embodiment.
Determination method, server and the computer-readable storage medium for a kind of push content that the embodiment of the present invention is provided
Matter, wherein this method is applied in a server, and this method includes：First, it is that target user determines push content, will pushes
After content push to target user, according to the classification of push content, the operation for pushing content to every class from target user is received
Information pushes the operation information of content to know target user to every class, then, the operation information of content is pushed according to every class,
Determine that target user pushes every class the attention rate of content according to preset attention rate algorithm, in this way, obtaining target user to every
Class pushes the attention rate of content, on this basis, if the attention rate rank of push content is height per class, is continuously target user
Push content is determined from the generic of push content, that is, attention rate rank is continuously belonging to high push content
Classification continues to determine push content from the generic for pushing content for target user, if pushing the attention rate of content per class
The attention rate rank of the push content of at least one classification of rank is not height, is determined again for target user in new push
Hold, that is, the attention rate rank at least one classification in attention rate rank is not height, is determined newly for target user again
Content is pushed, to adjust the push content pushed to target user, so, it is possible being applicable in for the determination method for improving push content
Property, to improve the accuracy of push content.
Description of the drawings
A kind of hardware architecture diagram of Fig. 1 mobile terminals of each embodiment to realize the present invention；
Fig. 2 is a kind of communications network system Organization Chart provided in an embodiment of the present invention；
Fig. 3 is the flow diagram of the determination method of the push content in the embodiment of the present invention one；
Fig. 4-1 is the first optional arrangement schematic diagram of the push content in the embodiment of the present invention two；
Fig. 4-2 is in the embodiment of the present invention two be push content new determined by Fig. 4-1 arrangement schematic diagram；
Fig. 5-1 is second of optional arrangement schematic diagram of the push content in the embodiment of the present invention two；
Fig. 5-2 is in the embodiment of the present invention two be push content new determined by Fig. 5-1 arrangement schematic diagram；
Fig. 6-1 is the third optional arrangement schematic diagram of the push content in the embodiment of the present invention two；
Fig. 6-2 is in the embodiment of the present invention two be push content new determined by Fig. 6-1 arrangement schematic diagram；
Fig. 7-1 is the 4th kind of optional arrangement schematic diagram of the push content in the embodiment of the present invention two；
Fig. 7-2 is in the embodiment of the present invention two be push content new determined by Fig. 7-1 arrangement schematic diagram；
Fig. 8 is the structural schematic diagram of the server in the embodiment of the present invention three；
Fig. 9 is the structural schematic diagram of the computer readable storage medium in the embodiment of the present invention four.
Specific implementation mode
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
In subsequent description, using for indicating that the suffix of such as " module ", " component " or " unit " of element is only
The explanation for being conducive to the present invention, itself does not have a specific meaning.Therefore, " module ", " component " or " unit " can mix
Ground uses.
Terminal can be implemented in a variety of manners.For example, terminal described in the present invention may include such as mobile phone, tablet
Computer, laptop, palm PC, personal digital assistant (PDA, Personal Digital Assistant), portable
The shiftings such as media player (PMP, Portable Media Player), navigation device, wearable device, Intelligent bracelet, pedometer
The fixed terminals such as dynamic terminal, and number TV, desktop computer.
It will be illustrated by taking mobile terminal as an example in subsequent descriptions, it will be appreciated by those skilled in the art that in addition to special
Except element for moving purpose, construction according to the embodiment of the present invention can also apply to the terminal of fixed type.
Referring to Fig. 1, a kind of hardware architecture diagram of its mobile terminal of each embodiment to realize the present invention, the shifting
Moving terminal 100 may include：Radio frequency (RF, Radio Frequency) unit 101, Wireless Fidelity (WiFi, Wireless-
Fidelity) module 102, audio output unit 103, A/V (audio/video) input unit 104, sensor 105, display unit
106, the components such as user input unit 107, interface unit 108, memory 109, processor 110 and power supply 111.This field
Technical staff is appreciated that mobile terminal structure shown in Fig. 1 does not constitute the restriction to mobile terminal, and mobile terminal can be with
Including than illustrating more or fewer components, either combining certain components or different components arrangement.
The all parts of mobile terminal are specifically introduced with reference to Fig. 1：
Radio frequency unit 101 can be used for receiving and sending messages or communication process in, signal sends and receivees, specifically, by base station
Downlink information receive after, to processor 110 handle；In addition, the data of uplink are sent to base station.In general, radio frequency unit 101
Including but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier, duplexer etc..In addition, penetrating
Frequency unit 101 can also be communicated with network and other equipment by radio communication.Above-mentioned wireless communication can use any communication
Standard or agreement, including but not limited to global system for mobile communications (GSM, Global System of Mobile
Communication), general packet radio service (GPRS, General Packet Radio Service), CDMA
2000 (CDMA2000, Code Division Multiple Access 2000), wideband code division multiple access (WCDMA, Wideband
Code Division Multiple Access), TD SDMA (TD-SCDMA, Time Division-
Synchronous Code Division Multiple Access), frequency division duplex long term evolution (FDD-LTE, Frequency
Division Duplexing-Long Term Evolution) and time division duplex long term evolution (TDD-LTE, Time
Division Duplexing-Long Term Evolution) etc..
WiFi belongs to short range wireless transmission technology, and mobile terminal can help user to receive and dispatch electricity by WiFi module 102
Sub- mail, browsing webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Fig. 1 shows
Go out WiFi module 102, but it is understood that, and it is not belonging to must be configured into for mobile terminal, it completely can be according to need
It to be omitted in the range for the essence for not changing invention.
Audio output unit 103 can be in call signal reception pattern, call mode, record mould in mobile terminal 100
When under the isotypes such as formula, speech recognition mode, broadcast reception mode, it is that radio frequency unit 101 or WiFi module 102 are received or
The audio data stored in memory 109 is converted into audio signal and exports to be sound.Moreover, audio output unit 103
The relevant audio output of specific function executed with mobile terminal 100 can also be provided (for example, call signal receives sound, disappears
Breath receives sound etc.).Audio output unit 103 may include loud speaker, buzzer etc..
A/V input units 104 are for receiving audio or video signal.A/V input units 104 may include graphics processor
(GPU, Graphics Processing Unit) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode
Or the image data of the static images or video obtained by image capture apparatus (such as camera) in image capture mode carries out
Reason.Treated, and picture frame may be displayed on display unit 106.Through graphics processor 1041, treated that picture frame can be deposited
Storage is sent in memory 109 (or other storage mediums) or via radio frequency unit 101 or WiFi module 102.Mike
Wind 1042 can connect in telephone calling model, logging mode, speech recognition mode etc. operational mode via microphone 1042
Quiet down sound (audio data), and can be audio data by such acoustic processing.Audio that treated (voice) data can
To be converted to the format output that can be sent to mobile communication base station via radio frequency unit 101 in the case of telephone calling model.
Microphone 1042 can implement various types of noises elimination (or inhibition) algorithms and send and receive sound to eliminate (or inhibition)
The noise generated during frequency signal or interference.
Mobile terminal 100 further includes at least one sensor 105, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 1061, and proximity sensor can close when mobile terminal 100 is moved in one's ear
Display panel 1061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axis) size of acceleration, size and the direction of gravity are can detect that when static, can be used to identify the application of mobile phone posture
(such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.；
The fingerprint sensor that can also configure as mobile phone, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer,
The other sensors such as hygrometer, thermometer, infrared sensor, details are not described herein.
Display unit 106 is for showing information input by user or being supplied to the information of user.Display unit 106 can wrap
Display panel 1061 is included, liquid crystal display (LCD, Liquid Crystal Display), Organic Light Emitting Diode may be used
Forms such as (OLED, Organic Light-Emitting Diode) configure display panel 1061.
User input unit 107 can be used for receiving the number or character information of input, and generate the use with mobile terminal
Family is arranged and the related key signals input of function control.Specifically, user input unit 107 may include touch panel 1071 with
And other input equipments 1072.Touch panel 1071, also referred to as touch screen collect user on it or neighbouring touch operation
(for example user uses any suitable objects or attachment such as finger, stylus on touch panel 1071 or in touch panel 1071
Neighbouring operation), and corresponding attachment device is driven according to preset formula.Touch panel 1071 may include touch detection
Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band
The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it
It is converted into contact coordinate, then gives processor 110, and order that processor 110 is sent can be received and executed.In addition, can
To realize touch panel 1071 using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves.In addition to touch panel
1071, user input unit 107 can also include other input equipments 1072.Specifically, other input equipments 1072 can wrap
It includes but is not limited in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operating lever etc.
It is one or more, do not limit herein specifically.
Further, touch panel 1071 can cover display panel 1061, when touch panel 1071 detect on it or
After neighbouring touch operation, processor 110 is sent to determine the type of touch event, is followed by subsequent processing device 110 according to touch thing
The type of part provides corresponding visual output on display panel 1061.Although in Fig. 1, touch panel 1071 and display panel
1061 be to realize the function that outputs and inputs of mobile terminal as two independent components, but in certain embodiments, can
The function that outputs and inputs of mobile terminal is realized so that touch panel 1071 and display panel 1061 is integrated, is not done herein specifically
It limits.
Interface unit 108 be used as at least one external device (ED) connect with mobile terminal 100 can by interface.For example,
External device (ED) may include wired or wireless headphone port, external power supply (or battery charger) port, wired or nothing
Line data port, memory card port, the port for connecting the device with identification module, audio input/output (I/O) end
Mouth, video i/o port, ear port etc..Interface unit 108 can be used for receiving the input from external device (ED) (for example, number
It is believed that breath, electric power etc.) and the input received is transferred to one or more elements in mobile terminal 100 or can be with
For the transmission data between mobile terminal 100 and external device (ED).
Memory 109 can be used for storing software program and various data.Memory 109 can include mainly storing program area
And storage data field, wherein storing program area can storage program area, application program (such as the sound needed at least one function
Sound playing function, image player function etc.) etc.；Storage data field can store according to mobile phone use created data (such as
Audio data, phone directory etc.) etc..In addition, memory 109 may include high-speed random access memory, can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 110 is the control centre of mobile terminal, utilizes each of various interfaces and the entire mobile terminal of connection
A part by running or execute the software program and/or module that are stored in memory 109, and calls and is stored in storage
Data in device 109 execute the various functions and processing data of mobile terminal, to carry out integral monitoring to mobile terminal.Place
Reason device 110 may include one or more processing units；Preferably, processor 110 can integrate application processor and modulatedemodulate is mediated
Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main
Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.
Mobile terminal 100 can also include the power supply 111 (such as battery) powered to all parts, it is preferred that power supply 111
Can be logically contiguous by power-supply management system and processor 110, to realize management charging by power-supply management system, put
The functions such as electricity and power managed.
Although Fig. 1 is not shown, mobile terminal 100 can also be including bluetooth module etc., and details are not described herein.
Embodiment to facilitate the understanding of the present invention, below to the communications network system that is based on of mobile terminal of the present invention into
Row description.
Referring to Fig. 2, Fig. 2 is a kind of communications network system Organization Chart provided in an embodiment of the present invention, the communication network system
System is the LTE system of universal mobile communications technology, which includes communicating user equipment (UE, the User of connection successively
Equipment) 201, evolved UMTS Terrestrial radio access network (E-UTRAN, Evolved UMTS Terrestrial Radio
Access Network) 202, the IP industry of evolved packet-based core networks (EPC, Evolved Packet Core) 203 and operator
Business 204.
Specifically, UE201 can be above-mentioned terminal 100, and details are not described herein again.
E-UTRAN202 includes eNodeB2021 and other eNodeB2022 etc..Wherein, eNodeB2021 can be by returning
Journey (backhaul) (such as X2 interface) is connect with other eNodeB2022, and eNodeB2021 is connected to EPC203,
ENodeB2021 can provide the access of UE201 to EPC203.
EPC203 may include mobility management entity (MME, Mobility Management Entity) 2031, ownership
Client server (HSS, Home Subscriber Server) 2032, other MME2033, gateway (SGW, Serving
Gate Way) 2034, grouped data network gateway (PGW, PDN Gate Way) 2035 and policy and rate functional entity
(PCRF, Policy and Charging Rules Function) 2036 etc..Wherein, MME2031 be processing UE201 and
The control node of signaling, provides carrying and connection management between EPC203.HSS2032 is all to manage for providing some registers
Such as the function of home location register (not shown) etc, and some are preserved in relation to service features, data rate etc.
The dedicated information of user.All customer data can be sent by SGW2034, and PGW2035 can provide UE's 201
IP address is distributed and other functions, and PCRF2036 is that business data flow and the tactful of IP bearing resources are determined with charging control strategy
Plan point, it selects and provide available strategy with charge execution function unit (not shown) for strategy and charging control is determined
Plan.
IP operation 204 may include internet, Intranet, IP multimedia subsystem (IMS, IP Multimedia
) or other IP operations etc. Subsystem.
Although above-mentioned be described by taking LTE system as an example, those skilled in the art it is to be understood that the present invention not only
Suitable for LTE system, be readily applicable to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA with
And the following new network system etc., it does not limit herein.
Based on above-mentioned mobile terminal hardware configuration and communications network system, each embodiment of the method for the present invention is proposed.
Embodiment one
Based on embodiment above-mentioned, the embodiment of the present invention provides a kind of determination method of push content, and this method can answer
For server, the function that the determination method of the push content is realized can be by the processor caller generation in server
Code realizes that certain program code can be stored in computer storage media, it is seen then that the server include at least processor and
Storage medium.
The present embodiment provides a kind of determination methods of push content, and Fig. 3 is the push content in the embodiment of the present invention one
The flow diagram of method is determined, refering to what is shown in Fig. 3, the determination method of above-mentioned push content may include：
S301：Push content is determined for target user, after push content push to target user, according to push content
Classification receives the operation information for pushing content to every class from target user；
Specifically, when the third-party application browsing news or search information in user's using terminal, third party answers
Background server can push the interested content of some users according to user's information of interest for user, for example, when using
When using microblogging in terminal, when the search column of microblogging inputs " drawing ", the background server of microblogging can be always to the use at family
Content of the family push in relation to drawing, for example, watercolor, traditional Chinese Painting, pencil drawing and sketch etc..
However, when user is no longer interested in the information originally searched for, the background server of microblogging can also push always
These contents can influence Experience Degree of the user to the third-party application in this way, then, it is continually changing in order to adapt to user
Focus is determining push content for target user, and will be after push content push to target user, according to push content
Classification receives the operation information for pushing content to every class from target user.
Wherein, the classification of above-mentioned push content is determined when determining push content, for example, user searches for " drawing ",
And content about body-building is repeatedly clicked when browsing the page of third-party application, then, it determines to target user and pushes two kinds
The push content of classification, a kind of classification are the contents about " drawing ", and one is the contents about " body-building ", and by above-mentioned two class
Content push is pushed to target user.
In embodiments of the present invention, after content push to target user being pushed, in order to be adjusted in time for target user
Content is pushed, the operation information for pushing content to every class from target user can be received according to the classification of push content.
Here, it should be noted that aforesaid operations information may include that the click frequency of clicking operation, clicking operation are stopped
Stay the quantity that event is thumbed up caused by the item number of the comment information that time, clicking operation generated, clicking operation.
In this way, the operation information that target user pushes every class content can be got.
S302：The operation information that content is pushed according to every class, determines target user to every according to preset attention rate algorithm
Class pushes the attention rate of content；
After the operation information for obtaining every class push content in S301, mesh is determined according to preset attention rate algorithm
Mark the attention rate that user pushes every class content.
Wherein, above-mentioned attention rate algorithm can be realized by following one or more kinds of computational methods：It can be to every class
The operation information of push content carries out big data analysis and obtains the attention rate of every class push content, can also be according to operation information
Classification, every class is pushed in the operation information of content per generic operation information with per the corresponding default weighted value of generic operation information into
Row weighted sum obtains the attention rate that target user pushes every class content, and here, the embodiment of the present invention does not limit this specifically
It is fixed.
Above-mentioned attention rate is respectively high, medium and low including being three kinds of ranks；Wherein it is possible to by judging to push content per class
The pre-set interval that is fallen into of attention rate determine that every class pushes the attention rate rank of content, for example, the first preset areas will be fallen into
Between attention rate rank be determined as height, during the attention rate rank for falling into the second pre-set interval is determined as, fall into third preset areas
Between attention rate rank be determined as it is low.
In this way, can determine that every class pushes the attention rate of content by above-mentioned S302.
S303：If per class push content attention rate rank be height, be continuously target user from push content belonging to
Push content is determined in classification；
Specifically, after the attention rate for determining every class push content, judge the attention rate grade of the push content per class
Not, if the attention rate rank of push content is height per class, illustrate that the attention rate that target user pushes content to every class does not all have
Decline, so, it is continuously target user and determines push content from the generic of push content, in this way, being continuously target use
Family pushes the push content of above-mentioned classification, to meet the needs of target user.
S304：If the attention rate rank of the push content of at least one classification of the attention rate rank of push content is not per class
For height, new push content is determined for target user again.
Specifically, the attention rate rank of the push content per class is judged, if the attention rate rank of push content is at least per class
There are one classification push content attention rate rank be it is high when, illustrate push content of the target user at least one classification
Interest declined, it is therefore desirable to again be target user determine new push content, to meet the current need of target user
It asks.
Here, in order to redefine out new push content, in specific implementation process, content can be pushed according to every class
Attention rate rank, new push content is determined for target user again.
Specifically, it is first determined the attention rate rank of push content per class, in pushing content, for attention rate rank
Push content in：The push content quantity in the push content generic during attention rate rank is is reduced, and increases and closes
Note degree rank be in push content generic related category push content quantity；It is low push away for attention rate rank
Send content：It is the push content in low push content generic to delete attention rate rank, and it is low to increase attention rate rank
Push content generic related category push content quantity；It is high push content for attention rate rank：It maintains
Attention rate rank is the push content quantity in high push content generic；To form new push content, and will be new
Push content push to target user.
The determination method for a kind of push content that the embodiment of the present invention is provided, wherein this method is applied to a server
In, this method includes：First, it is that target user determines push content, after push content push to target user, according to push
The classification of content receives the operation information for pushing content to every class from target user, to know that target user pushes every class
Then the operation information of content pushes the operation information of content according to every class, determine that target is used according to preset attention rate algorithm
Family pushes every class the attention rate of content, in this way, the attention rate that target user pushes every class content is obtained, on this basis,
If the attention rate rank of push content is height per class, it is continuously target user and determines push from the generic of push content
Content, that is, be continuously the generic of high push content for attention rate rank, continue from the generic of push content
Push content is determined for target user, if the pass of the push content of at least one classification of the attention rate rank of every class push content
Note degree rank is not height, determines new push content for target user again, that is, at least one class in attention rate rank
Other attention rate rank is not height, determines new push content for target user again, is pushed away to what target user pushed with adjustment
Content is sent, the applicability for improving the determination method of push content is so, it is possible, to improve the accuracy of push content.
Embodiment two
Based on embodiment above-mentioned, the present embodiment provides a kind of determination method of push content, this method can be applied to
Server, the function that the determination method of the push content is realized can by the processor caller code in server come
It realizes, certain program code can be stored in computer storage media, it is seen then that the server includes at least processor and storage
Medium.
On the basis of the above embodiment 1, the attention rate of content, S302 are pushed to determine target user to every class
May include：
According to the classification of operation information, every class is pushed per generic operation information in the operation information of content and believed per generic operation
It ceases corresponding default weighted value and is weighted summation, obtain the attention rate that target user pushes every class content.
Wherein, aforesaid operations information, including：The click frequency of clicking operation, the residence time of clicking operation, clicking operation
The quantity of event is thumbed up caused by the item number of the comment information generated, clicking operation.
In practical applications, after obtaining every generic operation information, the corresponding default weight of every generic operation information is determined
Value, for example, the corresponding default weighted value of the click frequency of clicking operation can be 0.1, the residence time of clicking operation is corresponding
Default weighted value can be 0.8, and the corresponding default weighted value of item number for the comment information that clicking operation is generated can be 0.04,
The corresponding default weighted value of quantity that event is thumbed up caused by clicking operation can be 0.06；Then, content will be pushed per class
Operation information in per generic operation information be weighted summation with per the corresponding default weighted value of generic operation information, so that it may to obtain
Target user pushes every class the attention rate of content.
Also, the pre-set interval fallen by attention rate can determine the attention rate rank of every class push content,
In, it should be noted that above-mentioned attention rate rank can reflect that demand degree of the target user to push content, attention rate rank are
High push content belongs to the more interested content of target user, and the push content during attention rate rank is belongs to target user
General interested content, attention rate rank are that low push content belongs to the uninterested content of target user.
In a kind of optional embodiment, in order to determine that new push content, S304 may include for target user again：
If the attention rate rank of the push content of at least one classification of the attention rate rank of push content is not height per class,
The attention rate rank that content is pushed according to every class, determines new push content for target user again.
If that is, the attention rate grade of the push content of at least one classification of the attention rate rank of every class push content
It is not height, illustrates compared with before, target user declines to the interest level of existing push content at this time, needs
Again it is that target user determines new push content, also, in order to meet the current demand of user, needs according to being pushed per class
The attention rate rank of appearance determines new push content for target user again.
In specific implementation process, the attention rate rank of content is pushed according to every class, is determined newly for target user again
Content is pushed, may include：
If the attention rate rank of push content is there is only in per class, in pushing content, during reduction attention rate rank is
The push content quantity in content generic is pushed, and increases the correlation of the push content generic during attention rate rank is
The push content quantity of classification forms new push content.
For example, Fig. 4-1 is the first optional arrangement schematic diagram of the push content in the embodiment of the present invention two, such as
Shown in Fig. 4-1, the push content for being target user's push is the push content of the push content and " body-building " class of " drawing " class, if
The click frequency for receiving the clicking operation of the push content of " drawing " class does not change, but the residence time of clicking operation opens
Begin to decline, illustrate that target user begins to decline the freshness of the push content of " drawing " class, to be determined by weighted sum
When the attention rate rank for going out the push content of " drawing " class is middle, illustrate concern of the target user to the push content of " drawing " class
Degree is declined, so, in pushing content, the quantity of the push content of " drawing " class is reduced, increases the phase of " drawing " class
Close classification push content quantity, Fig. 4-2 is in the embodiment of the present invention two be determined by Fig. 4-1 newly push content row
Cloth schematic diagram, as shown in the Fig. 4-2.
Wherein, the push content of " drawing " class may include：Watercolor, traditional Chinese Painting, pencil drawing, sketch etc., " drawing " class
Related category may include：Drawing tool, travelling photo, personage etc., related category is that the related category of " personage " class can
To include：Well-known modern time personage, sci-tech product etc., in this way so that new push content with originally push content compared with,
It is not limited to a certain field, is not limited to a certain subject matter, to meet the current demand of target user.
In specific implementation process, the attention rate rank of content is pushed according to every class, is determined newly for target user again
Content is pushed, may include：
If the attention rate rank of push content is there is only low per class, in push content, it is low to delete attention rate rank
The push content in content generic is pushed, and increases the related category that attention rate rank is low push content generic
Push content quantity, form new push content.
For example, Fig. 5-1 is second of optional arrangement schematic diagram of the push content in the embodiment of the present invention two, such as
Shown in Fig. 5-1, the push content of target user's push is the push content of " drawing " class, if receiving in the push of " drawing " class
The click frequency of the clicking operation of appearance is begun to decline, and the residence time of clicking operation begins to decline, to true by weighted sum
When the attention rate rank for making the push content of " drawing " class is low, illustrate target user to the push content of " drawing " class
Aestheticly tired, so, in pushing content, the push content of " drawing " class is deleted, and increase the related category of " drawing " class
The quantity of content is pushed, it is that the arrangement of push content new determined by Fig. 5-1 is illustrated that Fig. 5-2, which be in the embodiment of the present invention two,
Figure, as shown in Fig. 5-2；In this way, pushing the push content of frontier for user so that new push content and original push content
It compares, is not limited to a certain field, be not limited to a certain subject matter, to meet the current demand of target user.
In specific implementation process, the attention rate rank of content is pushed according to every class, is determined newly for target user again
Content is pushed, may include：
If the attention rate rank of push content is low in the presence of neutralizing per class, in pushing content, during reduction attention rate rank is
Push content generic in push content quantity, and increase attention rate rank be in push content generic phase
The push content quantity of classification is closed, and it is the push content in low push content generic to delete attention rate rank, and increased
Degree of paying attention in rank is the push content quantity of the related category of low push content generic, forms new push content.
For example, Fig. 6-1 is the third optional arrangement schematic diagram of the push content in the embodiment of the present invention two, such as
Shown in Fig. 6-1, the push content of target user's push is the push content of the push content and " body-building " class of " drawing " class, if connecing
The click frequency for receiving the clicking operation of the push content of " drawing " class does not change, but the residence time of clicking operation starts
Decline, to by weighted sum determine " draw a picture " the attention rate rank of push content of class be middle when, illustrate target user
The freshness of the push content of " drawing " class is begun to decline, if receiving the point of the clicking operation of the push content of " body-building " class
It hits frequency to begin to decline, the residence time of clicking operation begins to decline, to determine pushing away for " body-building " class by weighted sum
When to send the attention rate rank of content be low, illustrate target user to the push content of " body-building " class aestheticly tired, so,
It pushes in content, reduces the quantity of the push content of " drawing " class, and increase the push content of the related category of " drawing " class
Quantity, and the push content of " body-building " class is deleted, and increase the quantity of the push content of the related category of " body-building " class, Fig. 6-2
To be the arrangement schematic diagram of push content new determined by Fig. 6-1 in the embodiment of the present invention two, as in fig. 6-2；In this way, being
User pushes the push content of frontier so that and new push content is not limited to a certain field compared with originally push content,
It is not limited to a certain subject matter, to meet the current demand of target user.
Wherein, the push content of " body-building " class may include：Yoga, swimming, running, dancing etc., the phase of " body-building " class
Closing classification may include：Yoga clothes, running shoe, treadmill etc., related category, which is the related category of " running shoe " class, to be wrapped
It includes：Dress ornament, luggage etc..
In specific implementation process, the attention rate rank of content is pushed according to every class, is determined newly for target user again
Content is pushed, may include：
If per class push content attention rate rank exist in, it is low and high, in push content, reduction attention rate rank be
In push content generic in push content quantity, and increase attention rate rank be in push content generic
The push content quantity of related category, and delete and belong to attention rate rank in the push in low push content generic
Hold, and increase the push content quantity for the related category that attention rate rank is low push content generic, maintains attention rate
Rank is the push content quantity in high push content generic, forms new push content.
For example, Fig. 7-1 is the 4th kind of optional arrangement schematic diagram of the push content in the embodiment of the present invention two, such as
Shown in Fig. 7-1, the push content that is target user's push be the push content of " drawing " class, the push content of " body-building " class with
The push content of " star " class, if the click frequency for receiving the clicking operation of the push content of " drawing " class does not change, but
To begin to decline residence time of clicking operation, to by weighted sum determine " to draw a picture " class push content attention rate
When rank is middle, illustrate that target user begins to decline the freshness of the push content of " drawing " class, if receiving " body-building " class
The click frequency of clicking operation of push content begin to decline, the residence time of clicking operation begins to decline, to by adding
When power summation determines that the attention rate rank of the push content of " body-building " class is low, illustrate push of the target user to " body-building " class
Content if the click frequency for receiving the clicking operation of the push content of " star " class does not change click by aestheticly tired
The residence time of operation is risen, to determine that the attention rate rank of the push content of " star " class is by weighted sum
Gao Shi illustrates that target user gives more sustained attention the push content of " star " class, so, in pushing content, reduce " drawing " class
Push content quantity, and increase the quantity of the push content of the related category of " drawing " class, and deletion " body-building " class pushes away
Content is sent, and increases the quantity of the push content of the related category of " body-building " class, and maintains the push content quantity of " star " class,
Fig. 7-2 is in the embodiment of the present invention two be push content new determined by Fig. 7-1 arrangement schematic diagram, as shown in Fig. 7-2；This
Sample pushes the push content of frontier for user so that new push content is not limited to a certain compared with originally push content
Field is not limited to a certain subject matter, to meet the current demand of target user.
Embodiment three
Based on embodiment of the method above-mentioned, the present embodiment provides a kind of server, Fig. 8 is the clothes in the embodiment of the present invention three
The structural schematic diagram of business device, refering to what is shown in Fig. 8, the server includes processor 81, memory 82 and communication bus 83；It is above-mentioned logical
Believe bus 83 for realizing the connection communication between processor 81 and memory 82；Above-mentioned processor 81 is for executing memory 82
The determination program of the push content of middle storage, to realize following steps：
For target user determine push content, by push content push to target user after, according to push content classification,
Receive the operation information for pushing content to every class from target user；The operation information that content is pushed according to every class, according to default
Attention rate algorithm determine target user to every class push content attention rate；If the attention rate rank of push content is per class
Height is continuously target user and determines push content from the generic of push content；If the attention rate grade of push content per class
The attention rate rank of the push content of at least one other classification is not height, determines new push content for target user again.
Wherein, operation information, including：The click frequency of clicking operation, the residence time of clicking operation, clicking operation are given birth to
At the item number of comment information, the quantity of event is thumbed up caused by clicking operation
In a kind of optional embodiment, the operation information of content is pushed according to every class, according to preset attention rate algorithm
It determines in the attention rate that target user pushes every class content, above-mentioned processor 81 is for executing the push stored in memory 82
The determination program of content, to realize following steps：According to the classification of operation information, every class is pushed every in the operation information of content
Generic operation information default weighted value corresponding with per generic operation information is weighted summation, obtains target user in the push of every class
The attention rate of appearance.
In a kind of optional embodiment, if per class in the push of at least one classification of the attention rate rank of push content
The attention rate rank of appearance is not height, is determined again for target user in new push content, and above-mentioned processor 81 is deposited for executing
The determination program of the push content stored in reservoir 82, to realize following steps：If the attention rate rank of push content is extremely per class
Few there are one the attention rate rank of the push content of classification is not height, according to the attention rate rank of every class push content, again for
Target user determines new push content.
In a kind of optional embodiment, the attention rate rank of content is pushed according to every class, is determined again for target user
In new push content, above-mentioned processor 81 is used to execute the determination program of the push content stored in memory 82, to realize
Following steps：If the attention rate rank of push content is there is only in per class, in pushing content, during reduction attention rate rank is
The push content quantity in content generic is pushed, and increases the correlation of the push content generic during attention rate rank is
The push content quantity of classification forms new push content.
In a kind of optional embodiment, the attention rate rank of content is pushed according to every class, is determined again for target user
In new push content, above-mentioned processor 81 is used to execute the determination program of the push content stored in memory 82, to realize
Following steps：If the attention rate rank of push content is there is only low per class, in push content, it is low to delete attention rate rank
The push content in content generic is pushed, and increases the related category that attention rate rank is low push content generic
Push content quantity, form new push content.
In a kind of optional embodiment, the attention rate rank of content is pushed according to every class, is determined again for target user
In new push content, above-mentioned processor 81 is used to execute the determination program of the push content stored in memory 82, to realize
Following steps：If the attention rate rank of push content is low in the presence of neutralizing per class, in pushing content, during reduction attention rate rank is
Push content generic in push content quantity, and increase attention rate rank be in push content generic phase
The push content quantity of classification is closed, and it is the push content in low push content generic to delete attention rate rank, and increased
Degree of paying attention in rank is the push content quantity of the related category of low push content generic, forms new push content.
In a kind of optional embodiment, the attention rate rank of content is pushed according to every class, is determined again for target user
In new push content, above-mentioned processor 81 is used to execute the determination program of the push content stored in memory 82, to realize
Following steps：If per class push content attention rate rank exist in, it is low and high, in push content, reduction attention rate rank
The push content quantity in push content generic in, and increase the push content generic during attention rate rank is
Related category push content quantity, and delete attention rate rank be low push content generic in push content,
And increase the push content quantity for the related category that attention rate rank is low push content generic, maintain attention rate rank
For the push content quantity in high push content generic, new push content is formed.
Example IV
Based on embodiment of the method above-mentioned, the present embodiment provides a kind of computer readable storage medium, Fig. 9 is that the present invention is real
The structural schematic diagram of the computer readable storage medium in example four is applied, as shown in figure 9, the computer readable storage medium 91 stores
The determination program for having push content realizes such as above-mentioned one or more when the determination program of above-mentioned push content is executed by processor
The step of determination method of content is pushed described in embodiment.
It should be noted that herein, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that process, method, article or device including a series of elements include not only those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including this
There is also other identical elements in the process of element, method, article or device.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical scheme of the present invention substantially in other words does the prior art
Going out the part of contribution can be expressed in the form of software products, which is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions are used so that a station terminal (can be mobile phone, computer, service
Device, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.
The embodiment of the present invention is described with above attached drawing, but the invention is not limited in above-mentioned specific
Embodiment, the above mentioned embodiment is only schematical, rather than restrictive, those skilled in the art
Under the inspiration of the present invention, without breaking away from the scope protected by the purposes and claims of the present invention, it can also make very much
Form, all of these belong to the protection of the present invention.
Claims (10)
1. a kind of determination method of push content, which is characterized in that the method is applied in a server, the method packet
It includes：
Push content is determined for target user, after the push content push to the target user, according in the push
The classification of appearance receives the operation information for pushing content to every class from the target user；
According to the operation information for pushing content per class, determine the target user to described according to preset attention rate algorithm
The attention rate of push content per class；
If the attention rate rank of the push content per class is height, it is continuously institute of the target user from the push content
Belong to and determines the push content in classification；
If the attention rate rank of the push content of at least one classification of the attention rate rank of push content per class is not height,
Again it is that the target user determines new push content.
2. according to the method described in claim 1, it is characterized in that, the operation information, including：
The item number for the comment information that the click frequency of clicking operation, the residence time of clicking operation, clicking operation are generated is clicked
The quantity of event is thumbed up caused by operation.
3. according to the method described in claim 1, it is characterized in that, it is described according to it is described per class push content operation information,
The target user is determined to the attention rate for pushing content per class according to preset attention rate algorithm, including：
According to the classification of operation information, will believe per generic operation information in the operation information that content is pushed per class and per generic operation
It ceases corresponding default weighted value and is weighted summation, obtain the target user to the attention rate for pushing content per class.
4. if according to the method described in claim 1, it is characterized in that, described push the attention rate rank of content extremely per class
The attention rate rank of the push content of classification is not height there are one few, determines new push content for the target user again,
Including：
If the attention rate rank of the push content of at least one classification of the attention rate rank of push content per class is not height,
According to the attention rate rank for pushing content per class, new push content is determined for the target user again.
5. according to the method described in claim 4, it is characterized in that, described according to the attention rate grade for pushing content per class
Not, new push content is determined for the target user again, including：
If the attention rate rank of the push content per class is there is only in, in the push content, reducing attention rate rank is
In push content generic in push content quantity, and increase attention rate rank be in push content generic
The push content quantity of related category forms the new push content.
6. according to the method described in claim 4, it is characterized in that, described according to the attention rate grade for pushing content per class
Not, new push content is determined for the target user again, including：
If the attention rate rank of the push content per class is there is only low, in the push content, deletion attention rate rank is
Push content in low push content generic, and increase the correlation that attention rate rank is low push content generic
The push content quantity of classification forms the new push content.
7. according to the method described in claim 4, it is characterized in that, described according to the attention rate grade for pushing content per class
Not, new push content is determined for the target user again, including：
If it is low that the attention rate rank of the push content per class has neutralization, in the push content, attention rate rank is reduced
The push content quantity in push content generic in, and increase the push content generic during attention rate rank is
Related category push content quantity, and delete attention rate rank be low push content generic in push content,
And increase the push content quantity for the related category that attention rate rank is low push content generic, form described new push away
Send content.
8. according to the method described in claim 4, it is characterized in that, described according to the attention rate grade for pushing content per class
Not, new push content is determined for the target user again, including：
If it is described per class push content attention rate rank exist in, it is low and high, in the push content, reduction attention rate grade
The push content quantity in push content generic in not being, and increase the affiliated class of push content during attention rate rank is
The push content quantity of other related category, and attention rate rank is deleted as in the push in low push content generic
Hold, and increase the push content quantity for the related category that attention rate rank is low push content generic, maintains attention rate
Rank is the push content quantity in high push content generic, forms the new push content.
9. a kind of server, which is characterized in that the server includes processor, memory and communication bus；
The communication bus is for realizing the connection communication between processor and memory；
The processor is used to execute the determination program of the push content stored in memory, to realize following steps：
Push content is determined for target user, after the push content push to the target user, according in the push
The classification of appearance receives the operation information for pushing content to every class from the target user；
According to the operation information for pushing content per class, determine the target user to described according to preset attention rate algorithm
The attention rate of push content per class；
If the attention rate rank of the push content per class is height, it is continuously institute of the target user from the push content
Belong to and determines the push content in classification；
If the attention rate rank of the push content of at least one classification of the attention rate rank of push content per class is not height,
Again it is that the target user determines new push content.
10. a kind of computer readable storage medium, which is characterized in that the computer-readable medium storage has push content really
Determine program, the determination program of the push content is realized when being executed by processor and pushed away as described in any item of the claim 1 to 8
The step of sending the determination method of content.
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