CN108596672A - Demographic data analysis method, device, server and client based on block chain - Google Patents
Demographic data analysis method, device, server and client based on block chain Download PDFInfo
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Abstract
The present invention provides a kind of demographic data analysis method, device, server and client based on block chain, the demographic data analysis method includes the following steps：Continue the signal of the touching label at preset monitored position in target area, the touching label sends out signal, and the touching label is preset with number for being arranged on article to perceive touching when the touching label is touched；The signal that touching label is sent out is obtained and analyzes, to obtain the number and address information of the touching label for sending out the signal；The number of the touching label and address information are reported to server.The present invention is by the signal of the touching label at preset monitored position, then obtains the information such as the signal that sends out of touching label, realizes the data acquisition of target location in region.
Description
Technical field
The present invention relates to data processing field more particularly to a kind of demographic data analysis method based on block chain, device,
Server and client.
Background technology
In increasingly open society and market environment, the behavior of consumer is constantly changing, and buying behavior is more
Rationalization, main body of the trade company as market economy, consumer are the god of trade company, and trade company will prevail over competition, earn a profit,
Consumer behaviour must be just studied, consumer demand is understood, grasps the consumption rule of consumer, meet consumer to produce
The product needed.
Consumer article's Selecting research is most common, most frequently implement one research in market survey.Refer to consumption
Person is various action used by acquisition, use, processing goods for consumption and determining for the decision process that these are taken action is determined in advance
Quantity research and qualitative research.Therefore, it is the basis of marketing decision-making, inseparable with the marketing activity in trade company market, to consumption
Person's behavioral study has critically important meaning for improving marketing decision-making level in terms of the validity for enhancing marketing strategy.
Currently, trade company mostly investigates form and means by questionnaire, interview, informal discussion, discussion, observation, realistic etc., disappear to target
Expense person's (including individual and tissue) is studied, and excavates the potential demand of consumer, trade company is helped to carry out product orientation and mesh
Market orientation is marked, error of the trade company in product selection and Market Selection is reduced.On the basis of abundant investigation, further comment
Estimate the attraction of potential market, assessment trade company and formulates corresponding marketing strategy in the competitiveness in the market.Complete this work
With shortcomings, in a first aspect, these are all manually to be completed, it is time-consuming and laborious, and efficiency is very low.Second aspect,
The consumption habit (consumption area and its consumption content) that target consumer cannot be accurately understood using the method, cannot formulate high-quality
Marketing Countermeasures.
With the continuous development of computer application field, many trade companies and supermarket have all been equipped with consumer behaviour statistics
Analysis software, but most all consumption contents that can only obtain all consumers, without can know that a certain consumer in a certain area
The particular content of domain preference.This allows for trade company and produces trouble in terms of statistics, cause to be unable to compartmentalization make it is good
Marketing Countermeasures.
Invention content
The present invention is directed to the shortcomings that existing way, proposes a kind of based on the demographic data analysis method of block chain, device, clothes
Business device and client, to solve the above problem of the existing technology.
According to the first aspect of the invention, a kind of demographic data analysis method based on block chain is provided, including such as
Lower step：
Continue the signal of the touching label at preset monitored position in target area, the touching label is for being arranged
To perceive touching on article, signal is sent out when the touching label is touched, and the touching label is preset with number；
The signal that touching label is sent out is obtained and analyzed, is believed with the number and address that obtain the touching label for sending out the signal
Breath；
The number of the touching label and address information are reported to server.
Further, it if touching label perception touching intensity is not less than preset strength, is sent out when touched
Signal.
Further, it if the touching label perception touching time is not less than preset time, is sent out when touched
Signal.
Further, the information when touching label is preset with labeling algorithm to handle touched is not met with filtering out
Expected touching information.
Further, the number of the touching label and address information are reported to server, refer to：It will be touched by GPRS
The number and address information for touching label are reported to server.
Further, the number of the touching label and address information are reported to server, refer to：
The number for touching label and address information are periodically reported to by server by GPRS.
On the other hand, the present invention provides a kind of demographic data analytical equipments based on block chain, including signal to monitor mould
Block, acquisition module, analysis and processing module and reporting module, wherein：
The signal that module is monitored for continuing the touching label at preset monitored position in target area；
The acquisition module is for obtaining the signal；
The analysis and processing module is used to analyze the signal to obtain the number and ground of the touching label for sending out the signal
Location information；
The reporting module is used to the number and address information of touching label being reported to server；
The touching label sends out letter for being arranged on article to perceive touching when the touching label is touched
Number, and the touching label is preset with number.
Further, the monitoring module is additionally operable to the signal in the monitoring mobile device of target area duration；
The acquisition module be additionally operable to obtain respectively into addresses mac of mobile device in target area, signal strength and
Coordinate information；
The uploading module is additionally operable to the addresses mac, signal strength and coordinate information being uploaded to server.
The third aspect, the present invention provides a kind of servers, include at least communication module and data processing module, described logical
Letter module is used to receive the data information of the uploading module of device as described above；
The data processing module is used to handle the data information that the communication module receives；
After the data processing module handles the data information, by treated, data information pushes away the communication module
Give client.
Fourth aspect, the present invention provides a kind of clients, include at least data reception module and display module, the number
It is used to receive the data information of the communication module push of server as described above according to receiving module；
Display module inquires the logical of server as described above for showing and providing relevant interface to respond user demand
Believe the data of module push.
Compared with prior art, the beneficial effects of the invention are as follows：
1, the signal of the invention by the touching label at preset monitored position, then the signal that touching label is sent out is obtained,
Realize the data acquisition of target location in region；
2, by the touched perception information of the touching label conduction on certain article, and touching label is applied to
In business or relevant environment, interest level of the consumer to certain article can be obtained, while knowing the address of the article
Information, client accordingly can concrete condition concrete analysis, to which trade company can obtain the welcome index in market of the article or commodity,
And formulate the relevant marketing for the welcome index in the market；
3, by the way that labeling algorithm is arranged on touching label, labeling algorithm is by comparing practical touch time and default touching
Time threshold, touching intensity, to filter out incongruent touching signal, reduce the letter sent out because accidentally touching with touching intensity threshold
Number, further increase the accuracy of data.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, wherein：
Fig. 1 is a kind of demographic data analysis method flow chart based on block chain in the embodiment of the present invention one；
Fig. 2 is a kind of demographic data analytical equipment structure diagram based on block chain in the embodiment of the present invention two；
Fig. 3 is the structure diagram of the server in the embodiment of the present invention three；
Fig. 4 is a kind of part-structure block diagram of client in the embodiment of the present invention four.
Specific implementation mode
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described.
In some flows of description in description and claims of this specification and above-mentioned attached drawing, contain according to
Multiple operations that particular order occurs, but it should be clearly understood that these operations can not be what appears in this article suitable according to its
Sequence is executed or is executed parallel, and the serial number such as 101,102 etc. of operation is only used for distinguishing each different operation, serial number
It itself does not represent and any executes sequence.In addition, these flows may include more or fewer operations, and these operations can
To execute or execute parallel in order.It should be noted that the descriptions such as " first " herein, " second ", are for distinguishing not
Same message, equipment, module etc., does not represent sequencing, does not also limit " first " and " second " and be different type.
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiment is only a part of example of the present invention, is implemented instead of all the embodiments.It is based on
Embodiment in the present invention, the every other implementation that those skilled in the art are obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific terminology), there is meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used
To explain.
Embodiment one
As shown in Figure 1, providing a kind of demographic data analysis method based on block chain of one embodiment of the invention, wrap
Include following steps：
S101 continues the signal of the touching label at preset monitored position in target area, and touching label is for being arranged
To perceive touching on article, signal is sent out when touching label and being touched, and is touched label and be preset with number；
It is as follows to the setting for touching label：
The first, if touching label perception touching intensity is not less than preset strength, signal is sent out when touched.
The second, if the touching label perception touching time is not less than preset time, signal is sent out when touched.
The second, information when touching label is preset with labeling algorithm to handle touched does not meet expected touch to filter out
Touch information.
Touching label be issued by when touched signal, in particular to：
It includes touching touching label and bluetooth touching label to touch label, and two kinds of touching labels can select as the case may be
Single use also can be used simultaneously；Such as：It can respectively be used according to the age of article audient, the object used if it is young people
Product can only use bluetooth touching label, and touch touching label can be only used if it is the article that the elderly uses, if article
Audient does not have the limitation at age, green in old children all to can be used, and can be used simultaneously touch touching label and bluetooth touching label；When
So, in order to data more precisely, no matter article audient whether the limitation of has age, all can be used simultaneously touch touching label
With bluetooth touch label, because article can be used as present or gift and by the audience selection of all ages and classes level.
It touches touching label to be typically provided with using label signal count parameter, and refers to using label signal count parameter
In a calculating cycle, generally 40 seconds, system detectio was that expression should to touching touching label signal number to be more than or equal to the value
Label is touched primary, and value is bigger, and label is more blunt.
Bluetooth touches label：When being better than label signal standard value in the signal detected, and number is more than or equal to label
Signal number then judges the label by " touching ".
S102 obtains and analyzes the signal that sends out of touching label, with obtain the touching label for sending out the signal number,
Location information and temporal information；
The number for touching label and address information are reported to server by S103.
The number for touching label and address information are reported to server, can also do following setting：
The first, the path reported is set：The number for touching label and address information are reported to server by GPRS.
The second, the period reported is set：Periodically the number for touching label and address information are reported to by GPRS
Server.
Address information can be exemplified below specific to longitude and latitude, concrete syntax description：
{"csq":"31","data":[{"lat":"312429866","lon":"1212088181","mac":"
74ac5f25d76a","rssi":"94","time":"20161111201859"},{"lat":"312429783","lon":"
1212088170","mac":"e09467ce80a6","rssi":"91","time":"20161111201718"}],"
sta":"5ccf7fd20ea9","time":"20161111202013","type":"gprs"}
Lat, lon refer to nema format longitudes and latitudes, if there is no indicate without apolegamy gps modules, if there is but be worth
It is 0, indicates poor signal, do not receive satellite information also.Longitude and latitude format conversion can refer to longitude and latitude conversion text in cloud disk
Shelves.Lat=latitudes, lon=longitudes.
Embodiment two
As shown in Fig. 2, providing a kind of demographic data analytical equipment based on block chain of one embodiment of the invention, wrap
It includes signal and monitors modules A 201, acquisition module A202, analysis and processing module A203 and reporting module A204, wherein：
Monitor signal of the modules A 201 for continuing the touching label at preset monitored position in target area；
Acquisition module A202 is for obtaining signal；
The number and address that analysis and processing module A203 obtains the touching label for sending out the signal for signal Analysis are believed
Breath；
Reporting module A204 is used to the number and address information of touching label being reported to server, and touching label is for setting
It sets to perceive touching on article, signal is sent out when touching label and being touched, and touch label and be preset with number；
Further, the setting of touching label is as follows：
The first, if touching label perception touching intensity is not less than preset strength, signal is sent out when touched.
The second, if the touching label perception touching time is not less than preset time, signal is sent out when touched.
The information of third, touching label when being preset with labeling algorithm to obtain touched.
Further, it monitors modules A 201 and is additionally operable to the signal in the monitoring mobile device of target area duration；
Acquisition module A202 be additionally operable to obtain respectively into addresses mac of mobile device in target area, signal strength and
Coordinate information；
Uploading module is additionally operable to the addresses mac, signal strength and coordinate information being uploaded to server.
The number for touching label and address information are reported to server by uploading module, refer to：Touching is marked by GPRS
The number and address information of label are reported to server.
The number for touching label and address information are reported to server by reporting module A204, refer to：
The number for touching label and address information are periodically reported to server by reporting module A204 by GPRS.
Embodiment three
As shown in figure 3, providing a kind of server of one embodiment of the invention, communication module A301 sum numbers are included at least
According to processing module A302, communication module A301 is used to receive the data information of the uploading module of device as above；
Data processing module A302 is used to handle the data information that communication module A301 is received；
After data processing module A302 processing data informations, by treated, data information is pushed to communication module A301
Client.
Example IV
A kind of client of one embodiment of the invention is provided, data reception module and display module, number are included at least
It is used to receive the data information of the communication module A301 push of server as above according to receiving module；
Display module, for showing and providing relevant interface to respond the communication mould that server as above is inquired in user demand
The data of block A301 push.
As shown in figure 4, the client may be provided at including mobile phone, tablet computer, PDA (Personal Digital
Assistant, personal digital assistant), POS (Point of Sales, point-of-sale terminal), the arbitrary terminal device such as vehicle-mounted computer
On, by taking terminal is mobile phone as an example：
With reference to figure 4, the block diagram of the part-structure of mobile phone, mobile phone includes：Radio frequency (Radio Frequency, RF) circuit
1510, memory 1520, input unit 1530, display unit 1540, sensor 1550, voicefrequency circuit 1560, Wireless Fidelity
The components such as (wireless fidelity, WiFi) module 1570, processor 1580 and power supply 1590.Those skilled in the art
It is appreciated that handset structure shown in Fig. 4 does not constitute the restriction to mobile phone, may include than illustrating more or fewer portions
Part either combines certain components or different components arrangement.
Each component parts of mobile phone is specifically introduced with reference to Fig. 4：
RF circuits 1510 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, by base station
After downlink information receives, handled to processor 1580；In addition, the data for designing uplink are sent to base station.In general, RF circuits
1510 include but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier (Low Noise
Amplifier, LNA), duplexer etc..In addition, RF circuits 1510 can also be logical with network and other equipment by radio communication
Letter.Above-mentioned wireless communication can use any communication standard or agreement, including but not limited to global system for mobile communications (Global
System of Mobile communication, GSM), general packet radio service (General Packet Radio
Service, GPRS), CDMA (Code Division Multiple Access, CDMA), wideband code division multiple access
(Wideband Code Division Multiple Access, WCDMA), long term evolution (Long Term Evolution,
LTE), Email, short message service (Short Messaging Service, SMS) etc..
Memory 1520 can be used for storing software program and module, and processor 1580 is stored in memory by operation
1520 software program and module, to execute various function application and the data processing of mobile phone.Memory 1520 can be led
To include storing program area and storage data field, wherein storing program area can storage program area, needed at least one function
Application program (such as sound-playing function, image player function etc.) etc.；Storage data field can be stored uses institute according to mobile phone
Data (such as audio data, phone directory etc.) of establishment etc..In addition, memory 1520 may include high random access storage
Device, can also include nonvolatile memory, and a for example, at least disk memory, flush memory device or other volatibility are solid
State memory device.
Input unit 1530 can be used for receiving the number or character information of input, and generate with the user setting of mobile phone with
And the related key signals input of function control.Specifically, input unit 1530 may include touch panel 1531 and other inputs
Equipment 1532.Touch panel 1531, also referred to as touch screen collect user on it or neighbouring touch operation (such as user
Use the behaviour of any suitable object or attachment such as finger, stylus on touch panel 1531 or near touch panel 1531
Make), and corresponding attachment device is driven according to preset formula.Optionally, touch panel 1531 may include touch detection
Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band
The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it
It is converted into contact coordinate, then gives processor 1580, and order that processor 1580 is sent can be received and executed.In addition,
The multiple types such as resistance-type, condenser type, infrared ray and surface acoustic wave may be used and realize touch panel 1531.In addition to touch surface
Plate 1531, input unit 1530 can also include other input equipments 1532.Specifically, other input equipments 1532 may include
But in being not limited to physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operating lever etc.
It is one or more.
Display unit 1540 can be used for showing information input by user or be supplied to user information and mobile phone it is each
Kind menu.Display unit 1540 may include display panel 1541, optionally, liquid crystal display (Liquid may be used
Crystal Display, LCD), the forms such as Organic Light Emitting Diode (Organic Light-Emitting Diode, OLED)
To configure display panel 1541.Further, touch panel 1531 can cover display panel 1541, when touch panel 1531 detects
To processor 1580 on it or after neighbouring touch operation, is sent to determine the type of touch event, it is followed by subsequent processing device
1580 provide corresponding visual output according to the type of touch event on display panel 1541.Although in Fig. 4, touch panel
1531 be to realize input and the input function of mobile phone as two independent components with display panel 1541, but in certain realities
Apply in example, can be integrated by touch panel 1531 and display panel 1541 and that realizes mobile phone output and input function.
Mobile phone may also include at least one sensor 1550, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can be according to ambient light
Light and shade adjust the brightness of display panel 1541, proximity sensor can close display panel when mobile phone is moved in one's ear
1541 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (generally three axis) and add
The size of speed can detect that size and the direction of gravity when static, can be used to identify application (such as the horizontal/vertical screen of mobile phone posture
Switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；Also as mobile phone
The other sensors such as configurable gyroscope, barometer, hygrometer, thermometer, infrared sensor, details are not described herein.
Voicefrequency circuit 1560, loud speaker 1561, microphone 1562 can provide the audio interface between user and mobile phone.Audio
The transformed electric signal of the audio data received can be transferred to loud speaker 1561, is converted by loud speaker 1561 by circuit 1560
It is exported for voice signal；On the other hand, the voice signal of collection is converted to electric signal by microphone 1562, by voicefrequency circuit 1560
Audio data is converted to after reception, then by after the processing of audio data output processor 1580, through RF circuits 1510 to be sent to ratio
Such as another mobile phone, or audio data is exported to memory 1520 to be further processed.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronics postal by WiFi module 1570
Part, browsing webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Fig. 4 is shown
WiFi module 1570, but it is understood that, and it is not belonging to must be configured into for mobile phone, it can not change as needed completely
Become in the range of the essence of invention and omits.
Processor 1580 is the control centre of mobile phone, using the various pieces of various interfaces and connection whole mobile phone,
By running or execute the software program and/or module that are stored in memory 1520, and calls and be stored in memory 1520
Interior data execute the various functions and processing data of mobile phone, to carry out integral monitoring to mobile phone.Optionally, processor
1580 may include one or more processing units；Preferably, processor 1580 can integrate application processor and modulation /demodulation processing
Device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is mainly located
Reason wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 1580.
Mobile phone further includes the power supply 1590 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply
Management system and processor 1580 are logically contiguous, to realize management charging, electric discharge and power consumption pipe by power-supply management system
The functions such as reason.
Although being not shown, mobile phone can also include camera, bluetooth module etc., and details are not described herein.
It is apparent to those skilled in the art that for convenience and simplicity of description, the module of foregoing description,
The specific work process of related work unit and device, can refer to corresponding processes in the foregoing method embodiment, herein no longer
It repeats.
In 4 embodiments provided herein, it should be understood that disclosed method, system, device, module and/
Or unit, it may be implemented in other ways.For example, embodiment of the method described above is only schematical, for example,
The division of the module, only a kind of division of logic function, formula that in actual implementation, there may be another division manner, for example (,) it is multiple
Module or component can be combined or can be integrated into another system, or some features can be ignored or not executed.The work
The unit illustrated for separating component may or may not be physically separated, and the component shown as unit can be
Or it may not be physical unit, you can be located at a place, or may be distributed over multiple network units.It can be with
Some or all of unit therein is selected according to the actual needs to achieve the purpose of the solution of this embodiment.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of demographic data analysis method based on block chain, which is characterized in that include the following steps：
Continue the signal of the touching label at preset monitored position in target area, the touching label is for being arranged in article
On to perceive touching, send out signal when the touching label is touched, and the touching label is preset with number；
The signal that touching label is sent out is obtained and analyzes, to obtain the number and address information of the touching label for sending out the signal；
The number of the touching label and address information are reported to server.
2. demographic data analysis method according to claim 1, which is characterized in that if touching label perception touching is strong
When degree is not less than preset strength, then signal is sent out when touched.
3. demographic data analysis method according to claim 1, which is characterized in that if when touching label perception touching
Between be not less than preset time when, then send out signal when touched.
4. according to the demographic data analysis method described in claim 1-3 any one, which is characterized in that the touching label is pre-
Equipped with labeling algorithm expected touching information is not met to filter out to handle information when touching.
5. demographic data analysis method according to claim 4, which is characterized in that by the number and ground of the touching label
Location information reporting refers to server：The number for touching label and address information are reported to server by GPRS.
6. demographic data analysis method according to claim 4, which is characterized in that by the number and ground of the touching label
Location information reporting refers to server：
The number for touching label and address information are periodically reported to by server by GPRS.
7. a kind of demographic data analytical equipment based on block chain, which is characterized in that including signal monitor module, acquisition module,
Analysis and processing module and reporting module, wherein：
The signal that module is monitored for continuing the touching label at preset monitored position in target area；
The acquisition module is for obtaining the signal；
The analysis and processing module is used to analyze the signal to obtain the number and address letter of the touching label for sending out the signal
Breath；
The reporting module is used to the number and address information of touching label being reported to server；
The touching label is touched for being arranged on article with perceiving, and signal is sent out when the touching label is touched, and
The touching label is preset with number.
8. demographic data analytical equipment according to claim 7, which is characterized in that the monitoring module is additionally operable in target
The signal of the monitoring mobile device of regional sustainability；
The acquisition module is additionally operable to obtain the addresses mac, signal strength and the coordinate into mobile device in target area respectively
Information；
The uploading module is additionally operable to the addresses mac, signal strength and coordinate information being uploaded to server.
9. a kind of server, which is characterized in that include at least communication module and data processing module, the communication module is for connecing
Receive the data information of the uploading module such as claim 7 or 8 described devices；
The data processing module is used to handle the data information that the communication module receives；
After the data processing module handles the data information, by treated, data information is pushed to the communication module
Client.
10. a kind of client, which is characterized in that include at least data reception module and display module, the data reception module
The data information that communication module for receiving server as claimed in claim 9 pushes；
Display module inquires server as claimed in claim 9 for showing and providing relevant interface to respond user demand
Communication module push data.
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Application publication date: 20180928 |