CN108596647A

CN108596647A - A kind of advertisement placement method, device and electronic equipment

Info

Publication number: CN108596647A
Application number: CN201810220211.4A
Authority: CN
Inventors: 吴健君; 王铭
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2018-03-16
Filing date: 2018-03-16
Publication date: 2018-09-28
Anticipated expiration: 2038-03-16
Also published as: CN108596647B

Abstract

An embodiment of the present invention provides a kind of advertisement placement method, device and electronic equipments, wherein this method includes：The behavior type of user on the terminal device is detected, in preset relation table, advertisement selection mode corresponding with behavior type is selected, selects advertisement to be put according to advertisement selection mode corresponding with behavior type, and advertisement to be put is thrown in terminal device.A kind of advertisement placement method through the embodiment of the present invention, the behavior type of user on the terminal device can be detected, it determines advertisement selection mode corresponding with behavior type, selects advertisement to be put according still further to the advertisement selection mode, and advertisement to be put is thrown in terminal device.So as to realize according to different behavior types, selects advertisement selection mode corresponding with behavior type to select advertisement, and launched, to solve the problems, such as limitation present in advertisement putting mode in the prior art, improve the range of advertisement dispensing.

Description

A kind of advertisement placement method, device and electronic equipment

Technical field

The present invention relates to advertisements to launch technical field, more particularly to a kind of advertisement placement method, device and electronic equipment.

Background technology

With the development of advertisement putting field technology, advertisement putting field is thrown from the extensive style of " to user's sending advertisement " The accurate formula for putting and developing into " advertisement for meeting user preference to user's hair " is launched, for example, in the prior art, when user with When family terminal scans for, Advertisement Server can obtain the content of user search, and be carried out to the content of user search Analysis, obtains the advertisement for the content matching searched for user, the matched advertisement is then sent to search engine, search engine The matched advertisement and search result corresponding with the content of user's search are sent to user terminal and shown, due to the matching Advertisement it is related to the content that user searches for, it is therefore contemplated that the matched advertisement be " advertisement for meeting user preference ".

However, inventor has found in the implementation of the present invention, at least there are the following problems for the prior art：

In the prior art, the search content according to user terminal is needed, just can determine that the advertisement with search content matching, And such mode has some limitations, and can only be provided to the user with search behavior wide with search content matching It accuses.

Invention content

The embodiment of the present invention is designed to provide a kind of advertisement placement method, device and electronic equipment, to realize basis Different behavior types selects advertisement selection mode corresponding with behavior type to select advertisement, and is carried out to the advertisement of selection It launches.Specific technical solution is as follows：

In the one side of the embodiment of the present invention, an embodiment of the present invention provides a kind of advertisement placement method, this method packets It includes：

Detect user's behavior type on the terminal device, wherein behavior type includes：Reading behavior, search behavior or Chat behavior；

In preset relation table, advertisement selection mode corresponding with behavior type is selected, wherein stored in preset relation table There are the behavior type and advertisement selection mode corresponding with behavior type, advertisement selection mode to include：Keyword Selection mode or Label selection mode；

Advertisement to be put is selected according to advertisement selection mode corresponding with behavior type, and advertisement to be put is thrown to end In end equipment.

Optionally, the behavior type of detection user on the terminal device, including：

The identification information for generating the opposite equip. interacted with terminal device is obtained, and according to identification information, determines that user exists Behavior type on terminal device；

Or

The communication frequency that terminal device sends information in preset time to opposite equip. is obtained, and according to communication frequency, By preset rules, the behavior type of user on the terminal device is determined.

Optionally, advertisement to be put is selected according to advertisement selection mode corresponding with behavior type, and by advertisement to be put It is thrown in terminal device, including：

When behavior type is reading behavior, the user behavior preference label corresponding to the user pre-established is obtained；

Advertisement to be put corresponding with user behavior preference label is searched in the first default advertisement base, and will be to be put wide Announcement is thrown in terminal device, wherein user behavior preference label and and user behavior are stored in the first default advertisement base The corresponding advertisement to be put of preference label.

Optionally, user behavior preference label corresponding to the user is established, including：

The view content of user in the first preset time period is obtained, and searches reading label corresponding with view content；

The identification information of user is obtained, and according to the identification information of user and reading label, establishes use corresponding to the user Family Behavior preference label.

Optionally, according to the identification information of user and reading label, user behavior preference label corresponding to the user is established, Including：

Reading label corresponding with each view content is obtained, and counts the occurrence number of each reading label；

The reading label that occurrence number meets preset condition is obtained, and according to the identification information of user and meets preset condition Reading label, establish user behavior preference label corresponding to the user, wherein preset condition is：Reading label goes out occurrence Number is greater than or equal to preset times threshold value, alternatively, according to sequence from big to small, before the occurrence number sequence of label of reading is in M, m is the integer more than or equal to 1.

Optionally, before the identification information for obtaining user, a kind of advertisement placement method of the embodiment of the present invention also wraps It includes：

The search content and/or chat content of user in the second preset time period are obtained, and is determined corresponding with search content Historical search keyword and/or history corresponding with chat content chat keyword；

The advertising words in the second preset time period is obtained, and in the advertising words in the second preset time period, searches and go through History search key and/or the corresponding advertising words of history chat keyword；

It regard advertising words corresponding with historical search keyword as search label, the keyword that will chat with history is corresponding wide Word is accused as chat tabs；

Correspondingly, obtaining the identification information of user, and according to the identification information of user and reading label, establish and user couple The user behavior preference label answered, including：

The identification information of user is obtained, and according to the identification information of user, reading label and chat tabs, and/or, root According to the identification information of user, reading label and search label, user behavior preference label corresponding to the user is established.

Optionally, after establishing user behavior preference label corresponding to the user, a kind of advertisement of the embodiment of the present invention Put-on method further includes：

The advertising words for increasing advertisement newly and newly-increased content of the act are periodically obtained, and determines the key of newly-increased content of the act Word；

In the advertising words of newly-increased advertisement, search advertising words corresponding with the keyword of newly-increased content of the act, will with increase newly The corresponding advertising words of keyword of content of the act is as Add User Behavior preference label, and the Behavior preference label that will Add User It is updated in user behavior preference label corresponding to the user.

Optionally, after establishing user behavior preference label, a kind of advertisement placement method of the embodiment of the present invention also wraps It includes：

The advertising words for increasing advertisement newly is periodically obtained, and in the advertising words of newly-increased advertisement, searches and is closed with historical search Keyword and/or the advertising words of the corresponding newly-increased advertisement of history chat keyword；

Using the advertising words of newly-increased advertisement corresponding with historical search keyword as newly-increased search label, will chat with history The advertising words of the corresponding newly-increased advertisement of keyword is marked as newly-increased chat tabs, and by newly-increased search label and/or newly-increased chat Label are updated in user behavior preference label corresponding to the user.

When behavior type is search behavior or chat behavior, obtain corresponding with search behavior search content or with merely The corresponding chat content of its behavior determines the keyword in search content/or chat content；

Advertisement to be put corresponding with keyword is searched in the second default advertisement base, and advertisement to be put is thrown to end In end equipment, wherein be stored with keyword and advertisement to be put corresponding with keyword in the second default advertisement base.

At the another aspect of the embodiment of the present invention, the embodiment of the present invention additionally provides a kind of advertisement throwing based on user behavior Device is put, which includes：

Detection module, for detecting the behavior type of user on the terminal device, wherein behavior type includes：Reading row For, search behavior or chat behavior；

Selecting module, in preset relation table, selecting advertisement selection mode corresponding with behavior type, wherein pre- If being stored with behavior type in relation table and advertisement selection mode corresponding with behavior type, advertisement selection mode including：It closes Keyword selection mode or label selection mode；

Advertisement putting module, for selecting advertisement to be put according to advertisement selection mode corresponding with behavior type, and will Advertisement to be put is thrown in terminal device.

Optionally, detection module is specifically used for：

Or

Optionally, advertisement putting module, including：

User behavior preference label acquisition submodule, for when behavior type is reading behavior, obtaining and pre-establishing User behavior preference label corresponding to the user；

Advertisement selection submodule to be put, it is corresponding with user behavior preference label for being searched in the first default advertisement base Advertisement to be put, and advertisement to be put is thrown in terminal device, wherein be stored with user's row in the first default advertisement base For preference label and advertisement to be put corresponding with user behavior preference label.

Optionally, a kind of advertisement delivery device of the embodiment of the present invention further includes：

View content acquisition module, the view content for obtaining user in the first preset time period, and search and read The corresponding reading label of content；

User behavior preference label establishes module, the identification information for obtaining user, and according to the identification information of user With reading label, user behavior preference label corresponding to the user is established.

Optionally, user behavior preference label establishes module, including：

The occurrence number statistic submodule of reading label, for obtaining reading label corresponding with each view content, And count the occurrence number of each reading label；

User behavior preference label setting up submodule meets the reading label of preset condition for obtaining occurrence number, and According to the identification information of user and the reading label for meeting preset condition, user behavior preference label corresponding to the user is established, Wherein, preset condition is：The occurrence number of label of reading is greater than or equal to preset times threshold values, alternatively, according to from big to small Sequentially, the occurrence number sequence of label of reading is in first m, and m is integer more than or equal to 1.

Historical content acquisition module, search content and/or chat content for obtaining user in the second preset time period, And determine and the search corresponding historical search keyword of content and/or history corresponding with chat content chat keyword；

Advertising words searching module, for obtaining the advertising words in the second preset time period, and in the second preset time period Advertising words in, search and chat the corresponding advertising words of keyword with historical search keyword and/or history；

Label determining module will be with history for regarding advertising words corresponding with historical search keyword as search label The corresponding advertising words of keyword chat as chat tabs；

Correspondingly, user behavior preference label establishes module, it is additionally operable to：

Newly-increased content of the act acquisition module, for periodically obtaining the advertising words for increasing advertisement newly and newly-increased content of the act, And determine the keyword of newly-increased content of the act；

First update module, in the advertising words of newly-increased advertisement, searching corresponding with the keyword of newly-increased content of the act Advertising words, using advertising words corresponding with the keyword of newly-increased content of the act as the Behavior preference label that Adds User, and will be new It adds in family Behavior preference tag update to user behavior preference label corresponding to the user.

Newly-increased advertising words acquisition module, for periodically obtaining the advertising words for increasing advertisement newly, and in the wide of newly-increased advertisement It accuses in word, searches the advertising words of newly-increased advertisement corresponding with historical search keyword and/or history chat keyword；

Second update module, for using the advertising words of newly-increased advertisement corresponding with historical search keyword as newly-increased search Label using the advertising words of newly-increased advertisement corresponding with history chat keyword as newly-increased chat tabs, and newly-increased search is marked Label and/or newly-increased chat tabs are updated in user behavior preference label corresponding to the user.

Optionally, advertisement putting module, including：

Keyword determination sub-module is used for when behavior type is search behavior or chat behavior, acquisition and search behavior Corresponding search content or chat content corresponding with chat behavior, determine the keyword in search content/or chat content；

Advertisement selection submodule to be put is additionally operable to search in the second default advertisement base corresponding with keyword to be put Advertisement, and advertisement to be put is thrown in terminal device, wherein be stored in the second default advertisement base keyword and with pass The corresponding advertisement to be put of keyword.

At the another aspect that the present invention is implemented, a kind of electronic equipment, including processor, communication interface, storage are additionally provided Device and communication bus, wherein processor, communication interface, memory complete mutual communication by communication bus；

Memory, for storing computer program；

Processor when for executing the program stored on memory, realizes that a kind of any of the above-described advertisement is launched Method.

At the another aspect that the present invention is implemented, a kind of computer readable storage medium is additionally provided, it is described computer-readable Instruction is stored in storage medium, when run on a computer so that it is wide that computer executes any of the above-described described one kind Accuse put-on method.

At the another aspect that the present invention is implemented, the embodiment of the present invention additionally provides a kind of computer program production comprising instruction Product, when run on a computer so that computer executes a kind of any of the above-described advertisement placement method.

A kind of advertisement placement method, device and electronic equipment provided in an embodiment of the present invention, when user on the terminal device When accessing internet, the behavior type of user on the terminal device can be detected, determines advertisement choosing corresponding with behavior type Mode is selected, selects advertisement to be put according still further to the advertisement selection mode, and advertisement to be put is thrown in terminal device.To It may be implemented, according to different behavior types, to select advertisement selection mode corresponding with behavior type to select advertisement, and carry out It launches, to solve the problems, such as limitation present in advertisement putting mode in the prior art, improves the range of advertisement dispensing. Certainly, it implements any of the products of the present invention or method must be not necessarily required to reach all the above advantage simultaneously.

Description of the drawings

In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technology description to be briefly described.

Fig. 1 is a kind of flow chart of the first embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 2 is a kind of flow chart of second of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 3 is a kind of flow chart of the third embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 4 is a kind of flow chart of the 4th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 5 is a kind of flow chart of the 5th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 6 is a kind of flow chart of the 6th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 7 is a kind of flow chart of the 7th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 8 is a kind of flow chart of the 8th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Fig. 9 is a kind of flow chart of the 9th kind of embodiment of advertisement placement method of the embodiment of the present invention；

Figure 10 is a kind of structural schematic diagram of advertisement delivery device of the embodiment of the present invention；

Figure 11 is the structural schematic diagram of a kind of electronic equipment of the embodiment of the present invention.

Specific implementation mode

Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention is described.

It is of the existing technology in order to solve the problems, such as, an embodiment of the present invention provides a kind of advertisement placement method, device and Electronic equipment selects advertisement selection mode corresponding with behavior type to select advertisement to realize according to different behavior types, And launched, to solve the problems, such as advertisement putting mode in the prior art, there are limitations.

In the following, a kind of advertisement placement method of the embodiment of the present invention is introduced first, as shown in Figure 1, for the present invention A kind of flow chart of the first embodiment of advertisement placement method of embodiment, this method may include：

S110, the behavior type of detection user on the terminal device.

Wherein, behavior type may include：Reading behavior, search behavior or chat behavior, the reading behavior can wrap It includes：Reading behavior and viewing behavior.The terminal device may include：Smart mobile phone, personal computer, notebook etc..

Specifically, when user is accessed by terminal device and interconnected, for different access contents, can generate different Behavior, and these different behaviors can be divided into different classifications, for example, when user access be that content provides website when, use The behavior at family can provide the content in website to the content to read；

When user access be that search result provides website when, the behavior of user can provide website in the search result In scan for, to obtain search result corresponding with content is searched for.

When user access be Internet chat sites or chat application when, the behavior of user can be higher-frequency on the terminal device Rate sends and receives information.

It therefore, can be to the behavior type of user on the terminal device in order to realize the goal of the invention of the embodiment of the present invention It is detected, to determine the behavior type of user.

In some instances, when detecting the behavior type of user on the terminal device, user can be detected and access interconnection The type of the application software used when net can also detect the type of the targeted website of user's access, may thereby determine that user Behavior type.

For example, when detecting user A when terminal device accesses internet using chat software, it may be determined that the user A Behavior type be chat behavior, when the targeted website for detecting that user B is accessed is novel class website, it may be determined that the user The behavior type of B is reading behavior, when the targeted website for detecting that user C is accessed is video class website, can also determine this The behavior type of user C is reading behavior, when the targeted website for detecting that user D is accessed is shopping class website, it may be determined that The behavior type of the user D is Shopping Behaviors.

S120 selects advertisement selection mode corresponding with behavior type in preset relation table.

Wherein, behavior type and advertisement selection mode corresponding with behavior type are stored in the preset relation table, extensively Accusing selection mode may include：Keyword Selection mode or label selection mode.

In some instances, using can be pre- in a kind of advertisement delivery device of advertisement placement method of the embodiment of the present invention First it is stored with the preset relation table.

For example, may include in the table behavior type for the preset relation table of the embodiment of the present invention as shown in table 1, It can also include advertisement selection mode corresponding with behavior type.Specifically, behavior type may include reading behavior, search Behavior, chat behavior and Shopping Behaviors, advertisement selection mode corresponding with reading behavior may include label selection mode, with Search behavior, chat behavior and the corresponding advertisement selection mode of Shopping Behaviors can be Keyword Selection modes.

1 preset relation table of table

In some instances, advertisement selection mode corresponding with above-mentioned Shopping Behaviors can also use label selecting party Formula.

For example, it is assumed that the behavior type of user A is chat behavior, above-mentioned advertisement delivery device is preset by above-mentioned Relation table, it may be determined that for user A, the advertisement selection mode used is Keyword Selection mode, that is, using keyword It is thrown on terminal device corresponding with user A with advertisement to be put, and by the advertisement to be put that matching obtains, the row of user B It is reading behavior for type, above-mentioned advertisement delivery device can pass through above-mentioned preset relation table, it may be determined that for user B, the advertisement selection mode used is label selection mode, that is, selection advertisement to be put corresponding with the label of user B, and It launches on terminal device.

It, can be to the different types of behavior of user, using the advertisement selection side of the behavior type with user by this step Formula, selection is launched with the higher advertisement of End-user relevance, so as to realize no matter which kind of user is on the terminal device Behavior, can choose with the higher advertisement of user's matching degree, to improve advertisement dispensing effect.

S130 selects advertisement to be put according to advertisement selection mode corresponding with behavior type, and advertisement to be put is thrown It puts into terminal device.

In some instances, above-mentioned advertisement delivery device is after selecting corresponding with behavior type advertisement selection mode, Advertisement to be put can be selected according to advertisement selection mode corresponding with behavior type, and then the advertisement to be put of selection is launched To terminal device.

For example, can be selected pair after the behavior type for determining user A is chat behavior in above-mentioned advertisement delivery device It is Keyword Selection mode in the advertisement selection mode of user A, and then selects advertisement to be put according to Keyword Selection mode, and The advertisement to be put of selection is thrown on the terminal device of user A；

Above-mentioned advertisement delivery device the behavior type for determining user B be reading behavior after, can select for The advertisement selection mode of family B is label selection mode, and then selects advertisement to be put according to label selection mode, and by selection Advertisement to be put is thrown on the terminal device of user B.

A kind of advertisement placement method provided through the embodiment of the present invention, when user accesses internet on the terminal device When, the behavior type of user on the terminal device can be detected, then determines advertisement selection mode corresponding with behavior type, And then advertisement to be put is selected according to the advertisement selection mode, and advertisement to be put is thrown in terminal device.So as to It realizes according to different behavior types, selects advertisement selection mode corresponding with behavior type to select advertisement, and launched, To solve the problems, such as limitation present in advertisement putting mode in the prior art, the dispensing range of advertisement is improved.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 1, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in Fig. 2, a kind of advertisement for the embodiment of the present invention is launched The flow chart of second of embodiment of method, in fig. 2, S110, the behavior type of detection user on the terminal device can wrap It includes：

S111 obtains the identification information for generating the opposite equip. interacted with terminal device, and according to identification information, determines and use The behavior type of family on the terminal device.

Or

Wherein, which can be server, can also be other-end equipment, which is and this The terminal device of user establishes the terminal device of communication, which can be IP address, physical address or by English words Female and/or number composition character string.

Specifically, when user accesses internet by the terminal device, interaction can be generated with opposite equip., for example, User can access portal site server by terminal device, then portal site server can send net to the terminal device Page information, the portal website so that user can be read by the terminal device.

When user carries out Internet chat by terminal device, which can receive chatting for opposite equip. transmission Its information, therefore, can the terminal device can with opposite equip. generate interaction.

Therefore, using a kind of advertisement delivery device of advertisement placement method of the embodiment of the present invention can terminal device with When opposite equip. generates interaction, the identification information of opposite equip. is obtained.

In some instances, above-mentioned terminal device and opposite equip. can by way of sending and receiving data packet into Row interacts, and the identification information of opposite equip. and terminal device can be carried in the data packet, and therefore, dress is launched in above-mentioned advertisement It sets in the data packet that can be sent from opposite equip. or the data packet of terminal device transmission, obtains the mark letter of opposite equip. Breath.

In some instances, in above-mentioned advertisement delivery device can by the identification information of different opposite equip.s and with this The device type that the identification information of opposite equip. is corresponding is stored in advance in device type database, when dress is launched in above-mentioned advertisement It sets after getting the identification information of opposite equip., the mark with the opposite equip. can be found from device type database The corresponding device type of information, and then the behavior class of user on the terminal device can be determined according to the device type of opposite equip. Type.

For example, when the identification information for the opposite equip. that above-mentioned advertisement delivery device is got is " Web Server For Shopping ", it can be said that bright opposite equip. is shopping website server, hence, it can be determined that user is on the terminal device Behavior type is Shopping Behaviors.

When the opposite equip. that above-mentioned advertisement delivery device is got identification information be " Chat server ", it can be said that Bright opposite equip. is chat server, hence, it can be determined that the behavior type of user on the terminal device is chat behavior.

When the opposite equip. that above-mentioned advertisement delivery device is got identification information be " Video server ", it can be said that Bright opposite equip. is that video server belongs to hence, it can be determined that the behavior type of user on the terminal device is viewing behavior Reading behavior.

In some instances, above-mentioned advertisement delivery device is after determining the device type of opposite equip., in order to determine use The behavior type of family on the terminal device can also obtain terminal device and send the logical of information to opposite equip. in preset time Believe frequency, and the behavior type of user on the terminal device is determined by preset rules according to communication frequency.

In some instances, above-mentioned preset rules can be pair of pre-set statement communication frequency and behavior type The preset rules table that should be related to can also be the mapping relations of communication frequency and behavior type.Above-mentioned preset time can be The time cycle being rule of thumb arranged.

Be preset rules table may include communication frequency in the table 2 for example, as shown in table 2, which can be with It is terminal device within every 10 minutes time, the number of information is sent to opposite equip., communication frequency can be divided into and " be more than Or equal to 100 ", " 50~99 ", " 10~49 " and " 0~9 " four ranges, " the chat lines in behavior type are corresponded to respectively For ", " Shopping Behaviors ", " search behavior " and " reading behavior ".

2 preset rules table of table

Communication frequency (secondary/10 minutes)	Behavior type
		More than or equal to 100	Chat behavior
50~99	Shopping Behaviors
		10~49	Search behavior
0~9	Reading behavior

Above-mentioned advertisement delivery device can be searched in the preset rules table shown in table 2 after getting communication frequency Behavior type corresponding with communication frequency.For example, it is assumed that the communication frequency that above-mentioned advertisement delivery device is got is " 5 times/10 Minute ", then it is " reading behavior " that corresponding behavior type can be found in table 2.

It is assumed that the communication frequency that above-mentioned advertisement delivery device is got is " 45 times/10 minutes ", then it can be in table 2 It is " search behavior " to find corresponding behavior type.

In some instances, above-mentioned preset rules can also be pre-set statement communication frequency and behavior type The mapping of correspondence.

In some instances, above-mentioned preset rules can also be otherwise pre-set for stating communication frequency The rule of the correspondence of rate and behavior type.

A kind of advertisement placement method through the embodiment of the present invention provides a variety of method detection users on the terminal device Behavior type, improve using the embodiment of the present invention a kind of advertisement placement method generality, improve user experience.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 1, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in figure 3, a kind of advertisement for the embodiment of the present invention is launched The flow chart of the third embodiment of method, in figure 3, S130 is selected according to advertisement selection mode corresponding with behavior type Advertisement to be put, and advertisement to be put is thrown in terminal device, may include：

S1301 obtains the user behavior preference corresponding with the user pre-established when behavior type is reading behavior Label.

In some instances, when above-mentioned advertisement delivery device detect user behavior type be reading behavior when, can With illustrate user terminal device and opposite equip. interaction times it is fewer, therefore, it is difficult to get user interaction when Useful information, for this purpose, the embodiment of the present invention additionally provides a kind of possible realization method, when the behavior type of user is that reading is gone For when, it may be determined that with the corresponding advertisement selection mode of reading behavior be label selection mode, and then pass through label selection mode Advertisement to be put is selected, and is thrown to the terminal device of the user.

Specifically, by label selection mode select advertisement to be put when, can obtain first pre-establish with this The corresponding user behavior preference label of user.

Wherein, which can establish according to user's history reading data.

It, can be with for example, when building above-mentioned advertisement delivery device and determining that the behavior type of " user 1 " is " reading behavior " Obtain the user behavior preference label corresponding with " user 1 " pre-established.

S1302 searches advertisement to be put corresponding with user behavior preference label in the first default advertisement base, and will wait for Advertisement is launched to be thrown in terminal device.

Wherein, user behavior preference label and corresponding with user behavior preference label is stored in the first default advertisement base Advertisement to be put.

Specifically, above-mentioned advertisement delivery device is getting the user behavior preference corresponding with the user pre-established After label, advertisement to be put corresponding with user behavior preference label can be searched in the first default advertisement base.

In some instances, the user behavior preference of the user and right can be stored in the first above-mentioned default advertisement base The identification information for the advertisement to be put answered, above-mentioned advertisement delivery device can be searched according to the user behavior preference of the user To the identification information of advertisement to be put corresponding with the user behavior preference, then according to the identification information of the advertisement to be put, The advertisement to be put is got, and then the advertisement to be put is thrown in the terminal device of the user.

It in some instances, can be according to ad content and user behavior when establishing the first above-mentioned default advertisement base The similarity of preference label is established.

It, can be with specifically, when the similarity of ad content and user behavior preference label is more than default similarity threshold Establish the mapping relations of the identification information and the user behavior preference label of the advertisement, and by the identification information of the advertisement, the use Family Behavior preference label and mapping relations between the two are stored in the first default advertisement base.

A kind of advertisement placement method through the embodiment of the present invention only can on the terminal device be read in user When behavior, according to the reading behavior of user, the advertisement for meeting the user preference is determined, and then this is met into the wide of user preference Announcement is thrown on the terminal device, realizes the accurate dispensing of advertisement, improves user experience.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 3, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in figure 4, a kind of advertisement for the embodiment of the present invention is launched The flow chart of the 4th kind of embodiment of method, in Fig. 4, in order to improve a kind of advertisement placement method for applying the embodiment of the present invention The efficiency for launching advertisement, can pre-establish user behavior preference label corresponding with the user,

Specifically, establishing user behavior preference label corresponding with the user, may include：

S140 obtains the view content of the user in the first preset time period, and searches read corresponding with the view content Look at label.

In some instances, above-mentioned view content and reading label corresponding with the view content can be stored in reading In content server, when user obtains different view contents by view content server, above-mentioned view content service Device can record the identification information of the user and the view content of acquisition.

In some instances, above-mentioned advertisement delivery device can be obtained from the view content server first it is default when Between in section the user view content, reading corresponding with the view content can also be searched from the view content server and is marked Label.

For example, above-mentioned advertisement delivery device can be from obtaining what the user in 60 days watched in the view content server Video.

In some instances, above-mentioned reading label can be arranged by business personnel according to view content, can also be by each A user is arranged according to view content.

S150 obtains the identification information of the user, and according to the identification information of the user and reading label, establishes and the use The corresponding user behavior preference label in family.

It, can be from readding specifically, above-mentioned advertisement delivery device is after getting the reading label of user's view content Look in content server and obtain the identification information of the user, then according to the identification information of the user and reading label, establish with The corresponding user behavior preference label of the user.

In some instances, in foundation user behavior preference label corresponding with the user, the mark of the user is believed Breath can correspond to multiple user behavior preference labels, and the different readings that multiple user behavior preference label can characterize user are inclined It is good.

Can be to read in the behavior type of the user by pre-establishing user behavior preference label corresponding with the user Look at behavior when, the advertisement of user preference can be determined for compliance with quickly according to the user behavior preference, reduce and determine that user behavior is inclined Good time overhead improves the efficiency that advertisement dispensing is carried out using a kind of advertisement placement method of the embodiment of the present invention.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 4, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in figure 5, a kind of advertisement for the embodiment of the present invention is launched The flow chart of the 5th kind of embodiment of method, in Figure 5, S150 are established and are somebody's turn to do according to the identification information of user and reading label The corresponding user behavior preference label of user may include：

S1501 obtains corresponding with each view content reading label, and count each label of reading goes out occurrence Number.

In some instances, in order to avoid user behavior preference label is excessive, the effect of advertisement dispensing is influenced, the present invention is real It applies example and additionally provides a kind of possible realization method.

Specifically, when establishing user behavior preference label corresponding with the user, can obtain each with the user The corresponding reading label of a view content, and count the occurrence number of each reading label.

In some instances, each view content can have at least one to read label, can be with for multiple view contents There are identical reading labels, therefore, can be counted to the number that each reading label occurs.

S1502 obtains the reading label that occurrence number meets preset condition, and according to the identification information of the user and meets The reading label of preset condition establishes user behavior preference label corresponding with the user.

Wherein, preset condition is：Read label occurrence number be greater than or equal to preset times threshold value, alternatively, according to from Small sequence is arrived greatly, and the occurrence number sequence for label of reading is in first m, and m is the integer more than or equal to 1.

In some instances, after the number occurred to each reading label counts, can be gone out according to reading label Existing number screens reading label.

Specifically, the number occurred can be selected to meet the reading label of preset condition.For example, occurrence number can be selected More than or equal to the reading label of preset times threshold value, occurrence can also be selected according to the sequence of occurrence number from big to small Several sequences are in first m of reading label.

Above-mentioned advertisement delivery device, can be according to this after getting occurrence number and meeting the reading label of preset condition The identification information for meeting the reading label and the user of preset condition, establishes user behavior preference label corresponding with the user.

A kind of advertisement placement method through the embodiment of the present invention, can be inclined in foundation user behavior corresponding with the user When good label, the higher reading label of the frequency of occurrences is determined as user behavior preference label, can preferably determine user's Behavior preference, and then advertisement to be put corresponding with behavior preference label can be thrown to the terminal device of the user, it drops The dispensing of low pair of advertisement to be put corresponding with the lower user behavior preference label of frequency can further increase advertisement dispensing Precision.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 4, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in fig. 6, a kind of advertisement for the embodiment of the present invention is launched The flow chart of the 6th kind of embodiment of method, before S150, the identification information for obtaining user, one kind of the embodiment of the present invention is wide Put-on method is accused, can also include：

S160 obtains perhaps chat content, and determining and search content in the search of the interior user of the second preset time period Corresponding historical search keyword and/or history corresponding with chat content chat keyword.

In some instances, above-mentioned advertisement delivery device is established and the user in addition to the view content according to the user Corresponding user behavior preference label can also be established and be somebody's turn to do according to the historical search content and/or history chat content of user The corresponding user behavior preference label of user.

Specifically, search server can record search content of the user in the second preset time period, chat Server can record chat content of the user in the second preset time period, therefore, above-mentioned advertisement delivery device It can also be obtained from chat server from the search content for obtaining the user in the second preset time period in search server Take the chat content of the user the second preset time period Nei.

For example, above-mentioned search server can record search content of the user in 40 days, above-mentioned advertisement Delivery device can be from search content of the acquisition user in 40 days in the search server.

Above-mentioned advertisement delivery device get search content and/or chat content after, can to the search content and/ Or chat content carries out keyword identification, obtains going through in the historical search keyword and/or chat content in the search content History chat keyword.

In some instances, existing keyword recognition method may be used in above-mentioned advertisement delivery device, identifies that this is searched Keyword in rope content and/or chat content, which is not described herein again.

S170 obtains the advertising words in the second preset time period, and in the advertising words in the second preset time period, searches Advertising words corresponding with historical search keyword and/or history chat keyword.

In some instances, advertisement delivery device can carry out advertisement dispensing in the second preset time period, therefore, on The advertisement delivery device stated can be recorded when launching advertisement in second preset time period, and the advertising words of each advertisement obtains Advertising words in second preset time period can be at this after obtaining historical search keyword and/or history chat keyword In advertising words in second preset time period, advertisement corresponding with historical search keyword and/or history chat keyword is searched Word.

S180 regard advertising words corresponding with historical search keyword as search label, and will chat keyword pair with history The advertising words answered is as chat tabs.

It, can be with specifically, above-mentioned advertisement delivery device is after finding advertising words corresponding with historical search keyword By corresponding with historical search keyword advertising words as search label, find it is corresponding with history chat keyword extensively After accusing word, the corresponding advertising words of keyword that can will chat with history, and then can be according to the search label as chat tabs And/or chat tabs establish user behavior preference label corresponding with the user.

Corresponding, S150 obtains the identification information of user, and according to the identification information of user and reading label, establishes User behavior preference label corresponding with the user may include：

S1503 obtains the identification information of user, and according to the identification information of user, reading label and chat tabs, and/ Alternatively, according to the identification information of user, reading label and search label, user behavior preference mark corresponding with the user is established Label.

Specifically, above-mentioned advertisement delivery device after getting chat tabs and/or search label, is being established and the use When the corresponding user behavior preference label in family, the identification information of the user can be obtained first, then believed according to the mark of user Breath, reading label and chat tabs establish user behavior preference label corresponding with the user, or

According to the identification information of user, reading label and search label, user behavior preference corresponding with the user is established Label.

Alternatively, according to the identification information of user, reading label, chat tabs and search label, establish corresponding with the user User behavior preference label.

A kind of advertisement placement method through the embodiment of the present invention, not only can according to the view content of user establish with The corresponding user behavior preference label of the user can also be established and be somebody's turn to do according to the search content and/or chat content of the user The corresponding user behavior preference label of user.So as to expand establish corresponding with user user behavior preference label according to According to range, the quality for improving the user behavior preference label corresponding with the user of foundation further improves application A kind of advertisement placement method of the embodiment of the present invention launches the precision of advertisement, improves user experience.

In some instances, above-mentioned advertisement delivery device establish corresponding with user user behavior preference label it Afterwards, foundation user behavior preference label corresponding with the user can also be updated.

Specifically, in a kind of optional embodiment of the embodiment of the present invention, a kind of advertisement placement method shown in Fig. 6 On the basis of, the embodiment of the present invention additionally provides a kind of possible realization method, as shown in fig. 7, for one kind of the embodiment of the present invention The flow chart of the 7th kind of embodiment of advertisement placement method in S1503, establishes user behavior corresponding with the user in the figure 7 After preference label, a kind of advertisement placement method of the embodiment of the present invention can also include：

S190 periodically obtains the advertising words for increasing advertisement newly and newly-increased content of the act, and determines newly-increased content of the act Keyword.

In some instances, above-mentioned newly-increased content of the act can be newly-increased chat content, newly-increased view content and/ Or newly-increased search content, it can be 24 hours that above-mentioned acquisition, which increases the advertising words of advertisement and the period of newly-increased content of the act newly, It can also be 12 hours.

In some instances, a kind of advertisement placement method pair of the above-mentioned advertisement delivery device in the application embodiment of the present invention When newly-increased advertisement is launched, the advertising words that can also increase advertisement newly to this records.Above-mentioned view content server can It is recorded with the view content and reading behavior that are increased newly to the user, what above-mentioned search server can increase the user newly Search content and search behavior are recorded, and above-mentioned chat server can be to chat content and chat lines that the user increases newly To be recorded.

Therefore, above-mentioned advertisement delivery device can obtain newly-increased view content from view content server, from searching Newly-increased search content is obtained in rope server, and newly-increased chat content is obtained from chat server.And analyze newly-increased read The keyword look in content, newly-increased search content and/or newly-increased chat content.

S200 searches advertising words corresponding with the keyword of newly-increased content of the act in the advertising words of newly-increased advertisement, will be with The corresponding advertising words of keyword of newly-increased content of the act is as Add User Behavior preference label, and the Behavior preference that will Add User In tag update to user behavior preference label corresponding with the user.

Specifically, above-mentioned advertisement delivery device, determine newly-increased view content, newly-increased search content and/or After keyword in newly-increased chat content, the pass with newly-increased view content can be searched in the advertising words of newly-increased advertisement The corresponding advertising words of keyword searches advertising words corresponding with the newly-increased keyword of search content, and/or searches and chatted with newly-increased The corresponding advertising words of keyword of its content.

In some instances, above-mentioned advertisement delivery device find out it is corresponding with the keyword of the view content increased newly It is advertising words, corresponding with the corresponding advertising words of keyword of newly-increased search content, and/or with the keyword of newly-increased chat content Advertising words after, can be by the corresponding advertising words of the keyword with newly-increased view content, the pass with newly-increased search content The corresponding advertising words of keyword, and/or advertising words corresponding with the keyword of newly-increased chat content are inclined as the behavior that Adds User Good label, and will be in Behavior preference tag update to the user behavior preference label corresponding with the user that Add User.

In some instances, above-mentioned advertisement delivery device by this Add User Behavior preference tag update to the use When in the corresponding user behavior preference label in family, Behavior preference label that this can Add User is added to corresponding with the user User behavior preference label can also search whether to exist new with this in user behavior preference label corresponding with the user Add the identical user behavior label of family Behavior preference label；

If there is user behavior label identical with the Behavior preference label that Adds User, then newly-increased used with this again pair The occurrence number of the identical user behavior label of family Behavior preference label is counted, and according to the occurrence number of statistics, again Selection occurrence number meets the reading label of preset condition.

A kind of advertisement placement method pair user behavior preference label corresponding with the user through the embodiment of the present invention into Row update, it is newest label that can keep user behavior preference label corresponding with the user, when above-mentioned advertisement delivery device By the newest label, when selecting advertisement to be put, the precision for selecting advertisement to be put can be further increased, improves and uses Family is experienced, also, by according to newly-increased advertising words and newly-increased content of the act, determining newly-increased user behavior preference label, In user behavior preference tag update to user behavior preference label corresponding with the user that will be newly-increased, it is possible to reduce pair with should The period that the corresponding user behavior preference label of user is updated.

In another optional embodiment of the embodiment of the present invention, inclined to foundation user behavior corresponding with the user When good label is updated, on the basis of a kind of advertisement placement method shown in Fig. 6, the embodiment of the present invention additionally provides one kind Possible realization method, as shown in figure 8, a kind of flow of the 8th kind of embodiment of advertisement placement method for the embodiment of the present invention Figure is established in S1503 after user behavior preference label corresponding with the user, and a kind of advertisement of the embodiment of the present invention is launched Method can also include：

S210 periodically obtains the advertising words for increasing advertisement newly, and in the advertising words of newly-increased advertisement, lookup is searched with history Rope keyword and/or the advertising words of the corresponding newly-increased advertisement of history chat keyword.

In some instances, above-mentioned advertisement delivery device is carried out in a pair user behavior preference label corresponding with the user When update, newly-increased advertising words can be periodically obtained, and in newly-increased advertising words, search and historical search keyword or history The corresponding newly-increased advertising words of chat keyword.

Wherein, the period for obtaining the advertising words for increasing advertisement newly can be 1 hour, can also be 8 hours, can also be that 24 is small When.

Specifically, above-mentioned advertisement delivery device launch increase advertisement newly when, this can be increased newly the advertising words of advertisement into Row record, therefore, above-mentioned advertisement delivery device can periodically obtain the advertising words of newly-increased advertisement.

In some instances, above-mentioned advertisement delivery device, can be new at this after the advertising words for getting newly-increased advertisement In the advertising words that augmentation is accused, the advertisement of newly-increased advertisement corresponding with historical search keyword and/or history chat keyword is searched Word, to determine newly-increased search label and/or newly-increased chat tabs.

S220, using the advertising words of newly-increased advertisement corresponding with historical search keyword as newly-increased search label, will with go through The advertising words of the corresponding newly-increased advertisement of history chat keyword by newly-increased search label and/or increases newly as newly-increased chat tabs Chat tabs are updated in user behavior preference label corresponding with the user.

Specifically, above-mentioned advertisement delivery device is in the advertisement for finding newly-increased advertisement corresponding with historical search keyword It, can respectively will be corresponding with historical search keyword after word and/or the advertising words of the corresponding newly-increased advertisement of history chat keyword Newly-increased advertisement advertising words as newly-increased search label, the advertising words of newly-increased advertisement corresponding with history chat keyword is made To increase chat tabs newly, and then newly-increased search label and/or newly-increased chat tabs can be updated to use corresponding with the user In the Behavior preference label of family.

It, can be new without carrying out in this period in user by a kind of advertisement placement method of the application embodiment of the present invention When line increment is, when above-mentioned advertisement delivery device cannot get newly-increased content of the act, couple user corresponding with the user is realized The update of Behavior preference label, and then may be implemented, according to the corresponding user behavior preference label of the updated user, to search Advertisement to be put, and the advertisement to be put found is launched.

In a kind of optional embodiment of the embodiment of the present invention, on the basis of a kind of advertisement placement method shown in Fig. 1, The embodiment of the present invention additionally provides a kind of possible realization method, as shown in figure 9, a kind of advertisement for the embodiment of the present invention is launched The flow chart of the 9th kind of embodiment of method, in fig.9, S130 is selected according to advertisement selection mode corresponding with behavior type Advertisement to be put, and advertisement to be put is thrown in terminal device, may include：

S1303 is obtained in search corresponding with search behavior perhaps when behavior type is search behavior or chat behavior Person's chat content corresponding with chat behavior, determines the keyword in search content/or chat content.

In some instances, it is search behavior or chat in the behavior type of detection user when above-mentioned advertisement delivery device When behavior, it may be said that the terminal device of the bright user and relatively more, the above-mentioned advertisement delivery device of the interaction times of opposite equip. Can the user terminal device and opposite equip. interaction when, get more useful information, for this purpose, the present invention implement Example additionally provides a kind of possible realization method, when behavior type is search behavior or chat behavior, it may be determined that with search Behavior or the corresponding advertisement selection mode of chat behavior are Keyword Selection mode, and then can pass through the Keyword Selection mode Advertisement to be put is selected, and is thrown to the terminal device of the user.

Specifically, when selecting advertisement to be put by the Keyword Selection mode, can first obtain and search behavior pair The search content answered either chat content corresponding with chat behavior and identifies the key in the search content or chat content Word.

In some instances, existing keyword recognition method may be used to identify in the search content or chat content Keyword.Which is not described herein again.

S1304 searches advertisement to be put corresponding with keyword in the second default advertisement base, and advertisement to be put is thrown It puts into terminal device.

Wherein, which pre-establishes, is stored with keyword and corresponding with keyword waits throwing Put the advertisement base of advertisement.

Specifically, above-mentioned advertisement delivery device obtain search content/or chat content in keyword after, Ke Yi Advertisement to be put corresponding with keyword is searched in second default advertisement base.

It in some instances, can be by the advertising words of advertisement and the advertisement when establishing the second above-mentioned default advertisement base It is stored in the second default advertisement base, for example, as shown in table 3, being the second default advertisement base, may include：It is " advertising words 1 ", " wide Word 2 ", " advertising words 3 " and " advertising words 4 " are accused, can also include：It is " advertisement 1 to be put " corresponding with " advertising words 1 " and " wide Accuse word 2 " corresponding " advertisement 2 to be put " and " advertising words 3 " corresponding " advertisement 3 to be put " and corresponding with " advertising words 4 " " advertisement 4 to be put ".

Above-mentioned advertisement delivery device, can be from shown in table 3 after the keyword in obtaining search content/or chat content The second default advertisement base in, an advertising words is optionally selected, and calculate the similarity of the keyword and advertising words, when the keyword When being greater than or equal to preset keyword with advertising words similarity threshold with the similarity of advertising words, it may be determined that with the advertising words Corresponding advertisement to be put is advertisement to be put corresponding with the keyword in the search content/or chat content.

For example, it is assumed that above-mentioned keyword is similar to advertising words more than preset keyword to the similarity of " advertising words 2 " Spend threshold value, then can determine that the keyword is corresponding with " advertising words 2 ", therefore, above-mentioned advertisement delivery device can determine and " extensively It is advertisement to be put corresponding with the keyword to accuse word 2 " corresponding " advertisement 2 to be put ".It can be second default shown in the table 3 In advertisement base, obtain " advertisement 2 to be put ", and " advertisement 2 to be put " is thrown to the terminal device of user.

3 second default advertisement base of table

Advertising words	Advertisement
		Advertising words 1	Advertisement 1 to be put
Advertising words 2	Advertisement 2 to be put
		Advertising words 3	Advertisement 3 to be put
Advertising words 4	Advertisement 4 to be put

A kind of advertisement placement method through the embodiment of the present invention can scan for behavior on the terminal device in user Or when chat behavior, according to the search behavior of user or chat behavior, the advertisement for meeting the user preference, Jin Erke are determined Advertisement this to be met to user preference is thrown on the terminal device, realizes the accurate dispensing of advertisement, improves user experience.

Corresponding to above-mentioned embodiment of the method, the embodiment of the present invention additionally provides a kind of advertisement delivery device, such as Figure 10 institutes Show, is a kind of structural schematic diagram of advertisement delivery device of the embodiment of the present invention, in Fig. 10, which may include：

Detection module 1010, for detecting the behavior type of user on the terminal device, wherein behavior type includes：It reads Look at behavior, search behavior or chat behavior；

Selecting module 1020, in preset relation table, selecting advertisement selection mode corresponding with behavior type, In, behavior type and advertisement selection mode corresponding with behavior type, advertisement selection mode packet are stored in preset relation table It includes：Keyword Selection mode or label selection mode；

Advertisement putting module 1030, for selecting advertisement to be put according to advertisement selection mode corresponding with behavior type, And advertisement to be put is thrown in terminal device.

A kind of advertisement delivery device provided in an embodiment of the present invention can when user accesses internet on the terminal device To detect the behavior type of user on the terminal device, advertisement selection mode corresponding with behavior type is determined, according still further to this Advertisement selection mode selects advertisement to be put, and advertisement to be put is thrown in terminal device.So as to realize according to not Same behavior type selects advertisement selection mode corresponding with behavior type to select advertisement, and is launched, existing to solve The problem of limitation present in advertisement putting mode in technology, improves the range of advertisement dispensing.

Specifically, detection module 1010, is specifically used for：

Or

Specifically, advertisement putting module 1030, including：

Specifically, a kind of advertisement delivery device of the embodiment of the present invention, can also include：

Specifically, user behavior preference label establishes module, including：

Specifically, advertisement putting module 1030, including：

The embodiment of the present invention additionally provides a kind of electronic equipment, as shown in figure 11, including processor 1110, communication interface 1120, memory 1130 and communication bus 1140, wherein processor 1110, communication interface 1120, memory 1130 pass through communication Bus 1140 completes mutual communication,

Memory 1130, for storing computer program；

Processor 1110 when for executing the program stored on memory 1130, realizes following steps：

A kind of electronic equipment provided in an embodiment of the present invention, when user accesses internet on the terminal device, Ke Yijian The behavior type of user on the terminal device is surveyed, advertisement selection mode corresponding with behavior type is determined, according still further to the advertisement Selection mode selects advertisement to be put, and advertisement to be put is thrown in terminal device.So as to realize according to different Behavior type selects advertisement selection mode corresponding with behavior type to select advertisement, and is launched, to solve the prior art In advertisement putting mode present in limitation the problem of, improve advertisement dispensing range.

The communication bus that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral Component Interconnect, abbreviation PCI) bus or expanding the industrial standard structure (Extended Industry Standard Architecture, abbreviation EISA) bus etc..The communication bus can be divided into address bus, data/address bus, controlling bus etc.. For ease of indicating, only indicated with a thick line in figure, it is not intended that an only bus or a type of bus.

Communication interface is for the communication between above-mentioned electronic equipment and other equipment.

Memory may include random access memory (Random Access Memory, abbreviation RAM), can also include Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.Optionally, memory may be used also To be at least one storage device for being located remotely from aforementioned processor.

Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, Abbreviation CPU), network processing unit (Network Processor, abbreviation NP) etc.；It can also be digital signal processor (Digital Signal Processing, abbreviation DSP), application-specific integrated circuit (Application Specific Integrated Circuit, abbreviation ASIC), field programmable gate array (Field-Programmable Gate Array, Abbreviation FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hardware components.

In another embodiment provided by the invention, a kind of computer readable storage medium is additionally provided, which can It reads to be stored with instruction in storage medium, when run on a computer so that computer executes any institute in above-described embodiment A kind of advertisement placement method stated.

A kind of computer readable storage medium provided in an embodiment of the present invention, when user accesses internet on the terminal device When, the behavior type of user on the terminal device can be detected, determines advertisement selection mode corresponding with behavior type, then press Advertisement to be put is selected according to the advertisement selection mode, and advertisement to be put is thrown in terminal device.So as to realize root According to different behavior types, advertisement selection mode corresponding with behavior type is selected to select advertisement, and launched, to solve The problem of limitation present in advertisement putting mode in the prior art, improves the range of advertisement dispensing.

In another embodiment provided by the invention, a kind of computer program product including instruction is additionally provided, when it When running on computers so that computer executes any a kind of advertisement placement method in above-described embodiment.

A kind of computer program product including instruction provided in an embodiment of the present invention, when user accesses on the terminal device When internet, the behavior type of user on the terminal device can be detected, determines advertisement selection side corresponding with behavior type Formula selects advertisement to be put according still further to the advertisement selection mode, and advertisement to be put is thrown in terminal device.So as to It realizes according to different behavior types, selects advertisement selection mode corresponding with behavior type to select advertisement, and launched, To solve the problems, such as limitation present in advertisement putting mode in the prior art, the range of advertisement dispensing is improved.

In the above-described embodiments, can come wholly or partly by software, hardware, firmware or its arbitrary combination real It is existing.When implemented in software, it can entirely or partly realize in the form of a computer program product.The computer program Product includes one or more computer instructions.When loading on computers and executing the computer program instructions, all or It partly generates according to the flow or function described in the embodiment of the present invention.The computer can be all-purpose computer, special meter Calculation machine, computer network or other programmable devices.The computer instruction can be stored in computer readable storage medium In, or from a computer readable storage medium to the transmission of another computer readable storage medium, for example, the computer Instruction can pass through wired (such as coaxial cable, optical fiber, number from a web-site, computer, server or data center User's line (DSL)) or wireless (such as infrared, wireless, microwave etc.) mode to another web-site, computer, server or Data center is transmitted.The computer readable storage medium can be any usable medium that computer can access or It is comprising data storage devices such as one or more usable mediums integrated server, data centers.The usable medium can be with It is magnetic medium, (for example, floppy disk, hard disk, tape), optical medium (for example, DVD) or semiconductor medium (such as solid state disk Solid State Disk (SSD)) etc..

It should be noted that herein, relational terms such as first and second and the like are used merely to a reality Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that There is also other identical elements in process, method, article or equipment including the element.

Each embodiment in this specification is all made of relevant mode and describes, identical similar portion between each embodiment Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so description is fairly simple, related place is referring to embodiment of the method Part explanation.

The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention It is interior.

Claims

1. a kind of advertisement placement method, which is characterized in that the method includes：

Detect user's behavior type on the terminal device, wherein the behavior type includes：Reading behavior, search behavior or Chat behavior；

In preset relation table, advertisement selection mode corresponding with the behavior type is selected, wherein in the preset relation table It is stored with the behavior type and advertisement selection mode corresponding with the behavior type, the advertisement selection mode includes： Keyword Selection mode or label selection mode；

Advertisement to be put is selected according to the advertisement selection mode corresponding with the behavior type, and by the advertisement to be put It is thrown in the terminal device.

2. according to the method described in claim 1, it is characterized in that, the detection user behavior type on the terminal device, Including：

The identification information for generating the opposite equip. interacted with the terminal device is obtained, and according to the identification information, determines and uses The behavior type of family on the terminal device；

Or

The communication frequency that the terminal device sends information in preset time to the opposite equip. is obtained, and according to described logical Letter frequency determines the behavior type of user on the terminal device by preset rules.

3. according to the method described in claim 1, it is characterized in that, described according to the advertisement corresponding with the behavior type Selection mode selects advertisement to be put, and the advertisement to be put is thrown in the terminal device, including：

When the behavior type is reading behavior, the user behavior preference mark corresponding with the user pre-established is obtained Label；

Advertisement to be put corresponding with the user behavior preference label is searched in the first default advertisement base, and waits throwing by described Advertisement is put to be thrown in the terminal device, wherein be stored in the first default advertisement base user behavior preference label with And advertisement to be put corresponding with the user behavior preference label.

4. according to the method described in claim 3, it is characterized in that, establishing user behavior preference mark corresponding with the user Label, including：

The view content of the user in the first preset time period is obtained, and searches reading mark corresponding with the view content Label；

Obtain the identification information of the user, and according to the identification information of the user and the reading label, establish with it is described The corresponding user behavior preference label of user.

5. according to the method described in claim 4, it is characterized in that, the identification information according to the user and the reading Label establishes user behavior preference label corresponding with the user, including：

Obtain occurrence number and meet the reading label of preset condition, and according to the identification information of the user and it is described meet it is default The reading label of condition establishes corresponding with user user behavior preference label, wherein the preset condition is：It is described The occurrence number of reading label is greater than or equal to preset times threshold value, alternatively, according to sequence from big to small, the reading label Occurrence number sequence be in first m, the m is integer more than or equal to 1.

6. according to the method described in claim 4, it is characterized in that, it is described obtain user identification information before, the side Method further includes：

The search content and/or chat content of the user in the second preset time period are obtained, and is determined and described search content Corresponding historical search keyword and/or history corresponding with chat content chat keyword；

The advertising words in second preset time period is obtained, and in the advertising words in second preset time period, searched Advertising words corresponding with the historical search keyword and/or history chat keyword；

It regard advertising words corresponding with the historical search keyword as search label, the keyword that will chat with the history will be corresponding Advertising words as chat tabs；

Correspondingly, the identification information for obtaining user, and according to the identification information of the user and the reading label, establish User behavior preference label corresponding with the user, including：

The identification information of user is obtained, and according to the identification information of the user, the reading label and the chat tabs, And/or identification information, the reading label and described search label according to the user, it establishes corresponding with the user User behavior preference label.

7. according to the method described in claim 6, it is characterized in that, inclined in foundation user behavior corresponding with the user After good label, the method further includes：

The advertising words for increasing advertisement newly and newly-increased content of the act are periodically obtained, and determines the key of the newly-increased content of the act Word；

In the advertising words of the newly-increased advertisement, corresponding with the keyword of newly-increased content of the act advertising words is searched, it will be with The corresponding advertising words of keyword of the newly-increased content of the act Adds User as the Behavior preference label that Adds User by described In Behavior preference tag update to user behavior preference label corresponding with the user.

8. according to the method described in claim 6, it is characterized in that, it is described establish the user behavior preference label after, The method further includes：

The advertising words for increasing advertisement newly is periodically obtained, and in the advertising words of the newly-increased advertisement, lookup is searched with the history Rope keyword and/or the advertising words of the corresponding newly-increased advertisement of history chat keyword；

It, will be with the history using the advertising words of newly-increased advertisement corresponding with the historical search keyword as newly-increased search label Chat the corresponding newly-increased advertisement of keyword advertising words as increasing chat tabs newly, and by the newly-increased search label and/or institute Newly-increased chat tabs are stated to be updated in user behavior preference label corresponding with the user.

9. according to the method described in claim 1, it is characterized in that, described according to the advertisement corresponding with the behavior type Selection mode selects advertisement to be put, and the advertisement to be put is thrown in the terminal device, including：

When the behavior type is search behavior or chat behavior, obtain corresponding with described search behavior search content or Chat content corresponding with the chat behavior, determines the keyword in described search content/or chat content；

Advertisement to be put corresponding with the keyword is searched in the second default advertisement base, and the advertisement to be put is launched To in the terminal device, wherein be stored in the second default advertisement base keyword and with the keyword pair The advertisement to be put answered.

10. a kind of advertisement delivery device based on user behavior, which is characterized in that described device includes：

Detection module, for detecting the behavior type of user on the terminal device, wherein the behavior type includes：Reading row For, search behavior or chat behavior；

Selecting module, in preset relation table, selecting advertisement selection mode corresponding with the behavior type, wherein institute It states and is stored with the behavior type and advertisement selection mode corresponding with the behavior type, the advertisement in preset relation table Selection mode includes：Keyword Selection mode or label selection mode；

Advertisement putting module, for selecting advertisement to be put according to the advertisement selection mode corresponding with the behavior type, And the advertisement to be put is thrown in the terminal device.

11. device according to claim 10, which is characterized in that the detection module is specifically used for：

Or

12. device according to claim 10, which is characterized in that the advertisement putting module, including：

User behavior preference label acquisition submodule, for when the behavior type is reading behavior, obtaining and pre-establishing User behavior preference label corresponding with the user；

Advertisement selection submodule to be put, it is corresponding with the user behavior preference label for being searched in the first default advertisement base Advertisement to be put, and the advertisement to be put is thrown in the terminal device, wherein in the first default advertisement base It is stored with user behavior preference label and advertisement to be put corresponding with the user behavior preference label.

13. device according to claim 12, which is characterized in that described device further includes：

View content acquisition module, for obtaining the view content of the user in the first preset time period, and lookup with it is described The corresponding reading label of view content；

User behavior preference label establishes module, the identification information for obtaining the user, and according to the mark of the user Information and the reading label establish user behavior preference label corresponding with the user.

14. device according to claim 13, which is characterized in that the user behavior preference label establishes module, including：

The occurrence number statistic submodule of reading label, for obtaining reading label corresponding with each view content, and unites Count the occurrence number of each reading label；

User behavior preference label setting up submodule, meets the reading label of preset condition for obtaining occurrence number, and according to It is inclined to establish user behavior corresponding with the user for the identification information of the user and the reading label for meeting preset condition Good label, wherein the preset condition is：The occurrence number of the reading label is greater than or equal to preset times threshold value, alternatively, According to sequence from big to small, the occurrence number sequence of the reading label is in first m, and the m is whole more than or equal to 1 Number.

15. device according to claim 13, which is characterized in that described device further includes：

Historical content acquisition module, search content and/or chat content for obtaining the user in the second preset time period, And determine and the corresponding historical search keyword of described search content and/or history corresponding with chat content chat key Word；

Advertising words searching module, for obtaining the advertising words in second preset time period, and in second preset time In advertising words in section, advertising words corresponding with the historical search keyword and/or history chat keyword is searched；

Label determining module, for by corresponding with historical search keyword advertising words as search label, will with it is described History chats the corresponding advertising words of keyword as chat tabs；

Correspondingly, the user behavior preference label establishes module, it is additionally operable to：

16. device according to claim 15, which is characterized in that described device further includes：

Newly-increased content of the act acquisition module, for periodically obtaining the advertising words for increasing advertisement newly and newly-increased content of the act, and really The keyword of the fixed newly-increased content of the act；

First update module, in the advertising words of the newly-increased advertisement, searching the keyword with the newly-increased content of the act Corresponding advertising words, using advertising words corresponding with the keyword of newly-increased content of the act as the Behavior preference mark that Adds User Label, and will be in Behavior preference tag update to the user behavior preference label corresponding with the user that Add User.

17. device according to claim 15, which is characterized in that described device further includes：

Newly-increased advertising words acquisition module, for periodically obtaining the advertising words for increasing advertisement newly, and in the wide of the newly-increased advertisement It accuses in word, searches the advertising words of newly-increased advertisement corresponding with the historical search keyword and/or history chat keyword；

Second update module, for using the advertising words of newly-increased advertisement corresponding with the historical search keyword as newly-increased search Label, using the advertising words of newly-increased advertisement corresponding with history chat keyword as newly-increased chat tabs, and will be described new Increase search label and/or the newly-increased chat tabs are updated in user behavior preference label corresponding with the user.

18. device according to claim 10, which is characterized in that the advertisement putting module, including：

Keyword determination sub-module is used for when the behavior type is search behavior or chat behavior, acquisition and described search The corresponding search content of behavior or chat content corresponding with the chat behavior determine in described search content/or chat Keyword in appearance；

Advertisement selection submodule to be put is additionally operable to search in the second default advertisement base corresponding with the keyword to be put Advertisement, and the advertisement to be put is thrown in the terminal device, wherein it is stored in the second default advertisement base State keyword and advertisement to be put corresponding with the keyword.

19. a kind of electronic equipment, which is characterized in that including processor, communication interface, memory and communication bus, wherein processing Device, communication interface, memory complete mutual communication by communication bus；

Memory, for storing computer program；

Processor when for executing the program stored on memory, realizes any method and steps of claim 1-9.