CN108551468B - Information pushing method and system based on account view angle switching - Google Patents

Information pushing method and system based on account view angle switching Download PDF

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Publication number
CN108551468B
CN108551468B CN201810213516.2A CN201810213516A CN108551468B CN 108551468 B CN108551468 B CN 108551468B CN 201810213516 A CN201810213516 A CN 201810213516A CN 108551468 B CN108551468 B CN 108551468B
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account
virtual fan
main
virtual
unit
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CN108551468A (en
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蒋浩良
胡志翔
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Nxera Information Technology Shenzhen Co ltd
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Nxera Information Technology Shenzhen Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/08Protocols specially adapted for terminal emulation, e.g. Telnet

Abstract

The invention relates to an information pushing method and system based on account visual angle switching, wherein the method comprises the steps of judging whether a login account is a main account or not; if yes, judging whether the main account is associated with a virtual fan account; if yes, switching the view angle of the account to the corresponding virtual fan account; pushing the pushed content to a virtual fan account for displaying; and if not, pushing the push content to the main account for display. According to the invention, by establishing the virtual fan account associated with the main account, when the main account is judged to be used, if the existing virtual fan account exists, switching of the main account view angle is provided on the personal center or the purchase page, and the behavior parameters under the view angle are calculated and pushed to the account record corresponding to the view angle, so that the commodity sales display module can display information more accurately, the information is pushed more accurately, and the recommendation information of the personal center has stronger pertinence.

Description

Information pushing method and system based on account view angle switching
Technical Field
The invention relates to an information pushing method, in particular to an information pushing method and system based on account view angle switching.
Background
At present, the personal center page of the e-commerce basically has two modules: the method comprises the steps of firstly, displaying information related to a personal account, such as member orders, member services, member grades, available coupons and the like; the other is commodity display and purchase recommended by the system, such as guessing your likes, selecting activities, and the like, namely, behavior parameters of a user accessing a commodity page are bound under an account number of the user, and information is pushed to each account number according to calculation of the system and is displayed on a personal center page; however, a problem often occurs to consumers, when a user searches, browses or purchases a certain commodity by using a certain account, the user may not be the motivation for searching, browsing or purchasing for himself (for example, choose to buy for others), but the system is still under the page of the personal center, guesses the favorite related commodity type according to the past behavior of the account recommended by the system, and calculates and pushes according to the track of the account, so that the recommendation information of the personal center lacks pertinence, and the commodity sales display module is inaccurate, and even causes the user to feel dislike.
Therefore, a new message pushing method is needed to be designed, so that the commodity sales display module can display messages more accurately, and the recommendation information of the personal center has stronger pertinence.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provides an information pushing method and system based on account view angle switching.
In order to achieve the purpose, the invention adopts the following technical scheme: an information pushing method based on account view switching comprises the following steps:
judging whether the account used for logging in is a main account;
if yes, judging whether the main account is associated with a virtual fan account;
if yes, switching the view angle of the account to the corresponding virtual fan account;
pushing the pushed content to a virtual fan account for displaying;
and if not, pushing the push content to the main account for display.
The further technical scheme is as follows: before the step of judging whether the account used for logging in is the primary account, the method further comprises the following steps:
judging whether a virtual fan account needs to be created or not;
if yes, adding a visual angle account with a self-defined name to form a virtual fan account;
the virtual fan account is associated with the primary account.
The further technical scheme is as follows: the method comprises the following steps of associating a virtual fan account with a main account:
acquiring account parameters of the virtual fan account;
adding the account parameters of the virtual fan account into the parameters of the main account.
The further technical scheme is as follows: the method for switching the account view angle to the corresponding virtual fan account comprises the following specific steps:
reading account parameters;
and providing a page display name parameter for account visual angle switching.
The further technical scheme is as follows: after the step of associating the virtual fan account with the primary account, the method further comprises the following steps:
and storing the user interaction input content of the main account in the corresponding virtual fan account.
The invention also provides an information pushing system based on account visual angle switching, which comprises a main account judging unit, a virtual account judging unit, a switching unit, a first pushing unit and a second pushing unit;
the main account judging unit is used for judging whether the account used for logging in is a main account;
the virtual account judging unit is used for judging whether the main account is associated with a virtual fan account if the main account is associated with the virtual fan account;
the switching unit is used for switching the account view angle to the corresponding virtual fan account if the virtual fan account exists;
the first pushing unit is used for pushing the pushed content to the virtual fan account for displaying;
and the second pushing unit is used for pushing the pushing content to the main account for display if the pushing content does not exist.
The further technical scheme is as follows: the system also comprises a creation judging unit, an adding unit and an association unit;
the creation judging unit is used for judging whether a virtual fan account needs to be created or not;
the adding unit is used for adding the view angle account with the self-defined name if the virtual fan account is the same as the view angle account with the self-defined name to form a virtual fan account;
and the association unit is used for associating the virtual fan account with the main account.
The further technical scheme is as follows: the association unit comprises a parameter acquisition module and a parameter adding module;
the parameter acquisition module is used for acquiring account parameters of the virtual fan account;
and the parameter adding module is used for adding the account parameters of the virtual fan accounts into the parameters of the main account.
The further technical scheme is as follows: the switching unit comprises a parameter reading module and a parameter providing module;
the parameter reading module is used for reading account parameters;
and the parameter providing module is used for providing the page display name parameter to switch the account view angle.
The further technical scheme is as follows: the system further comprises a storage unit;
and the storage unit is used for storing the user interaction input content of the main account in the corresponding virtual fan account.
Compared with the prior art, the invention has the beneficial effects that: according to the information pushing method based on account visual angle switching, the virtual fan account associated with the main account is established, when the main account is judged to be used, if the existing virtual fan account exists, switching of the main account visual angle is provided on the personal center or the purchase page, and the behavior parameters under the visual angle are calculated and pushed to the account record of the corresponding visual angle, so that the commodity sales display module can display information more accurately, information pushing is more accurate, and the recommendation information of the personal center has stronger pertinence.
The invention is further described below with reference to the accompanying drawings and specific embodiments.
Drawings
Fig. 1 is a flowchart of an information pushing method based on account view switching according to an embodiment of the present invention;
fig. 2 is a flowchart for associating virtual fan accounts with a primary account according to an embodiment of the present invention;
fig. 3 is a flowchart of switching an account view to a corresponding virtual fan account according to an embodiment of the present invention;
fig. 4 is a block diagram of an information push system based on account view switching according to an embodiment of the present invention;
fig. 5 is a block diagram of an association unit according to an embodiment of the present invention;
fig. 6 is a block diagram of a switching unit according to an embodiment of the present invention.
Detailed Description
In order to more fully understand the technical content of the present invention, the technical solution of the present invention will be further described and illustrated with reference to the following specific embodiments, but not limited thereto.
As shown in specific embodiments of fig. 1 to 6, the information pushing method based on account view switching provided in this embodiment can be applied to an e-commerce platform or other social platforms to achieve more accurate display of information by a commodity sales display module, more accurate information pushing, and stronger pertinence of recommendation information of a personal center.
As shown in fig. 1, the present embodiment provides an information pushing method based on account view switching, where the method includes:
s5, judging whether the account used for login is a main account;
s6, if yes, judging whether the main account is associated with a virtual fan account;
s7, if yes, switching the view angle of the account to the corresponding virtual fan account;
s8, pushing the push content to a virtual fan account for displaying;
and S9, if not, pushing the push content to the main account for display.
The number of the primary accounts can be one or several, and the virtual fan accounts associated with the primary accounts can be zero, one or several.
Further, in some embodiments, before the step of determining whether the account used for login is the primary account in the step of S5, the method further includes:
s1, judging whether a virtual fan account needs to be created or not;
s2, if yes, adding a view account with a custom name to form a virtual fan account;
s3, associating the virtual fan account with the main account;
if not, the process proceeds to step S5.
For step S1 above, when a message needs to be purchased or searched for another person, a tagged virtual fan account needs to be established.
The method comprises the steps that one or more objects are added to a page opening user of a personal center independently, one or more virtual fan accounts are added to a merchant/platform like a fan main account, the self-established virtual fan accounts are associated to the main account and account management is carried out on the main account, when the system judges that the main account exists when in use, if the existing virtual fan accounts exist, switching of the view angle of the main account is provided on the personal center or a purchase page, the system calculates and pushes behavior parameters under the view angle to an account record corresponding to the view angle, pushing of messages without classification is avoided, and recommendation information of the personal center has strong pertinence.
For the step S3, the step of associating the virtual fan account with the primary account includes the following specific steps:
s31, acquiring account parameters of the virtual fan account;
and S32, adding the account parameters of the virtual fan account into the parameters of the main account.
And opening a plurality of perspective accounts (namely virtual fan accounts) with self-defined names added by a user on a front-end interface of the personal center, wherein each virtual fan account generates account parameters to be associated to the added main account of the user, so that the contents related to the information of clicking, browsing, interacting, collecting, transferring and/or purchasing the main account are classified into different virtual fan accounts.
Further, in some embodiments, the step of switching the account view angle to the corresponding virtual fan account in the step of S7 includes the following specific steps:
s71, reading account parameters;
and S72, providing a page display name parameter to switch the view angle of the account.
In this embodiment, the user may switch the account view by himself or by assisting the system to switch the account view through voice recognition or other manners, so as to ensure that a virtual fan account is newly added to the corresponding page, and once the user newly adds and stores the virtual fan account, the associated account parameters are generated. The personal center can dynamically and elastically establish one or more user-defined virtual fan accounts by a user, and the system can carry out targeted commodity information pushing and displaying according to the behaviors of the virtual fan accounts, so that the commodity sales display module can display information more accurately, the information pushing is more accurate, and the recommendation information of the personal center has stronger pertinence.
In another embodiment, after the step of associating the virtual fan account with the primary account in the step of S3, the method further includes:
and S4, storing the user interaction input content of the main account in the corresponding virtual fan account.
For the system, the virtual fan account can store the account data as a general account, but the setting and call access of the associated parameters of the main account of the virtual fan account are required, when the user triggers the front-end page to read the content of the system back-end database or calculate the content, the system needs to judge whether the account parameters are displayed on the corresponding page in a certain main account or the virtual fan account of the main account, and the interactive input content of the user under the main account is accessed into the virtual fan account as the corresponding data.
An account management module is required to be added to each main account, and the data of the virtual fan account can be established, modified, deleted and backed up by the main account.
According to the information pushing method based on account visual angle switching, the virtual fan account associated with the main account is established, when the main account is judged to be used, if the existing virtual fan account exists, switching of the main account visual angle is provided on the personal center or the purchase page, and the behavior parameters under the visual angle are calculated and pushed to the account record of the corresponding visual angle, so that the commodity sales display module can display information more accurately, information pushing is more accurate, and the recommendation information of the personal center has stronger pertinence.
As shown in fig. 4, the present embodiment also provides an information push system based on account view switching, which includes a primary account determination unit 5, a virtual account determination unit 6, a switching unit 7, a first push unit 8, and a second push unit 9.
And a primary account determination unit 5 configured to determine whether an account used for login is a primary account.
And the virtual account judging unit 6 is used for judging whether the main account is associated with a virtual fan account if the main account is associated with the virtual fan account.
And the switching unit 7 is used for switching the account view angle to the corresponding virtual fan account if the virtual fan account exists.
And the first pushing unit 8 is used for pushing the pushed content to the virtual fan account for displaying.
And the second pushing unit 9 is used for pushing the pushed content to the main account for display if the pushed content is not the main account.
In addition, the above system further includes a creation judgment unit 1, an addition unit 2, and an association unit 3.
And the creating judgment unit 1 is used for judging whether the virtual fan account needs to be created or not.
And the adding unit 2 is used for adding the view angle account with the self-defined name to form a virtual fan account if the view angle account with the self-defined name is the virtual fan account.
And the association unit 3 is used for associating the virtual fan account with the main account.
When messages need to be purchased or searched for others, a virtual fan account with a tag needs to be established.
The method comprises the steps that one or more objects are added to a page opening user of a personal center independently, one or more virtual fan accounts are added to a merchant/platform like a fan main account, the self-established virtual fan accounts are associated to the main account and account management is carried out on the main account, when the system judges that the main account exists when in use, if the existing virtual fan accounts exist, switching of the view angle of the main account is provided on the personal center or a purchase page, the system calculates and pushes behavior parameters under the view angle to an account record corresponding to the view angle, pushing of messages without classification is avoided, and recommendation information of the personal center has strong pertinence.
Further, in some embodiments, the association unit 3 includes a parameter obtaining module 31 and a parameter adding module 32.
And the parameter acquiring module 31 is configured to acquire account parameters of the virtual fan account.
And the parameter adding module 32 is used for adding the account parameters of the virtual fan account into the parameters of the main account.
And opening a plurality of perspective accounts (namely virtual fan accounts) with self-defined names added by a user on a front-end interface of the personal center, wherein each virtual fan account generates account parameters to be associated to the added main account of the user, so that the contents related to the information of clicking, browsing, interacting, collecting, transferring and/or purchasing the main account are classified into different virtual fan accounts.
Further, in some embodiments, the switching unit 7 includes a parameter reading module 71 and a parameter providing module 72.
And the parameter reading module 71 is used for reading the account parameters.
And the parameter providing module 72 is configured to provide a page display name parameter for account view switching.
And the virtual fan account is ensured to be newly added on the corresponding page, and the associated account parameters are generated once the user is newly added and stored. The personal center can dynamically and elastically establish one or more user-defined virtual fan accounts by a user, and the system can carry out targeted commodity information pushing and displaying according to the behaviors of the virtual fan accounts, so that the commodity sales display module can display information more accurately, the information pushing is more accurate, and the recommendation information of the personal center has stronger pertinence.
In other embodiments, the system further includes a storage unit 4.
And the storage unit 4 is used for storing the user interaction input content of the main account in the corresponding virtual fan account.
For the system, the virtual fan account can store the account data as a general account, but the setting and call access of the associated parameters of the main account of the virtual fan account are required, when the user triggers the front-end page to read the content of the system back-end database or calculate the content, the system needs to judge whether the account parameters are displayed on the corresponding page in a certain main account or the virtual fan account of the main account, and the interactive input content of the user under the main account is accessed into the virtual fan account as the corresponding data.
An account management module is required to be added to each main account, and the data of the virtual fan account can be established, modified, deleted and backed up by the main account.
The embodiment of the invention also provides a message pushing system based on account visual switching, which comprises the following steps: one or more processors, memory, and one or more programs stored in the memory and configured to be readable for execution by the processors, the one or more programs including instructions operable to:
judging whether a virtual fan account needs to be created or not;
if yes, adding a visual angle account with a self-defined name to form a virtual fan account;
associating the virtual fan account with the primary account;
storing the user interaction input content of the main account in the corresponding virtual fan account;
judging whether the account used for logging in is a main account;
if yes, judging whether the main account is associated with a virtual fan account;
if yes, switching the view angle of the account to the corresponding virtual fan account;
pushing the pushed content to a virtual fan account for displaying;
and if not, pushing the push content to the main account for display.
The processor further comprises part or all of the steps of the information pushing method based on account view switching of any application described in the above method embodiment.
According to the information pushing system based on account visual angle switching, the virtual fan account associated with the main account is established, when the main account is judged to be used, if the existing virtual fan account exists, switching of the main account visual angle is provided on the personal center or the purchase page, and the behavior parameters under the visual angle are calculated and pushed to the account record of the corresponding visual angle, so that the commodity sales display module can display information more accurately, information pushing is more accurate, and the recommendation information of the personal center has stronger pertinence.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a processor, i.e. a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The technical contents of the present invention are further illustrated by the examples only for the convenience of the reader, but the embodiments of the present invention are not limited thereto, and any technical extension or re-creation based on the present invention is protected by the present invention. The protection scope of the invention is subject to the claims.

Claims (2)

1. An information push method based on account view switching is characterized in that the method comprises the following steps:
judging whether a virtual fan account needs to be created or not;
if yes, adding a visual angle account with a self-defined name to form a virtual fan account;
associating the virtual fan account with the primary account;
storing user interactive input content of a main account in a corresponding virtual fan account, wherein the virtual fan account can store account data, setting and calling access to relevant parameters of the main account of the virtual fan account, judging whether the account parameters are displayed on a corresponding page in a certain main account or the virtual fan account of the main account when a user triggers a front-end page to read the content of a database at the back end of a system or calculate the content, and making the interactive input content of the user under the main account into corresponding data to be accessed in the virtual fan account;
judging whether the account used for logging in is a main account;
if yes, judging whether the main account is associated with a virtual fan account;
if yes, switching the view angle of the account to the corresponding virtual fan account;
pushing the pushed content to a virtual fan account for displaying;
if not, pushing the push content to the main account for display;
when the main account is judged to be used and if the existing virtual fan account exists, switching of the main account view angle is provided on a personal center or a purchase page, and behavior parameters under the view angle are calculated and pushed to the account record corresponding to the view angle;
the step of associating the virtual fan account with the main account comprises the following specific steps:
acquiring account parameters of the virtual fan account;
adding the account parameters of the virtual fan account into the parameters of the main account;
the step of switching the account view angle to the corresponding virtual fan account comprises the following specific steps:
reading account parameters;
and providing a page display name parameter for account visual angle switching.
2. The information pushing system based on account visual angle switching is characterized by comprising a creation judging unit, an adding unit, an association unit, a storage unit, a main account judging unit, a virtual account judging unit, a switching unit, a first pushing unit and a second pushing unit;
the creation judging unit is used for judging whether a virtual fan account needs to be created or not;
the adding unit is used for adding the view angle account with the self-defined name if the virtual fan account is the same as the view angle account with the self-defined name to form a virtual fan account;
the association unit is used for associating the virtual fan account with the main account;
the storage unit is used for storing user interaction input contents of the main account into corresponding virtual fan accounts, wherein the virtual fan accounts can store account data, set and call access to associated parameters of the main account of the virtual fan accounts, judge whether the account parameters are displayed on a corresponding page in a certain main account or the virtual fan accounts of the main account when a user triggers a front-end page to read the contents of a database at the rear end of the system or calculate the contents, and access the interaction input contents of the user under the main account into the virtual fan accounts as corresponding data;
the main account judging unit is used for judging whether the account used for logging in is a main account;
the virtual account judging unit is used for judging whether the main account is associated with a virtual fan account if the main account is associated with the virtual fan account;
the switching unit is used for switching the account view angle to the corresponding virtual fan account if the virtual fan account exists;
the first pushing unit is used for pushing the pushed content to the virtual fan account for displaying;
the second pushing unit is used for pushing the pushing content to the main account for display if the pushing content does not exist;
when the main account is judged to be used and if the existing virtual fan account exists, switching of the main account view angle is provided on a personal center or a purchase page, and behavior parameters under the view angle are calculated and pushed to the account record corresponding to the view angle;
the association unit comprises a parameter acquisition module and a parameter adding module;
the parameter acquisition module is used for acquiring account parameters of the virtual fan account;
the parameter adding module is used for adding the account parameters of the virtual fan accounts into the parameters of the main account;
the switching unit comprises a parameter reading module and a parameter providing module;
the parameter reading module is used for reading account parameters;
and the parameter providing module is used for providing the page display name parameter to switch the account view angle.
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