CN108460619A - A kind of fusion shows the Collaborative Recommendation model of implicit feedback - Google Patents

A kind of fusion shows the Collaborative Recommendation model of implicit feedback Download PDF

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CN108460619A
CN108460619A CN201810038717.3A CN201810038717A CN108460619A CN 108460619 A CN108460619 A CN 108460619A CN 201810038717 A CN201810038717 A CN 201810038717A CN 108460619 A CN108460619 A CN 108460619A
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user
article
scoring
implicit feedback
feedback data
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CN108460619B (en
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汤景凡
龚泽鑫
张旻
姜明
杜炼
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Wenzhou Kaichen Technology Co ltd
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Hangzhou Dianzi University
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Abstract

The invention discloses the Collaborative Recommendation models that a kind of fusion shows implicit feedback, from the angle of the true shopping process of analog subscriber, our recommendation task is completed by two steps, after being modeled first by the user concealed feedback data of the recommended models of sequencing-oriented analysis, the article selected user and most possibly browsed is concentrated from article to be sorted, then pass through user's explicit feedback data using the recommended models towards scoring, learn user characteristics matrix and article characteristics matrix for predicting scoring, it is then based on scoring and sequencing is rearranged to the article collection selected before, target user is returned to as last recommendation list, to greatly improve the accuracy of recommendation, it is worth with extensive commercial application.

Description

A kind of fusion shows the Collaborative Recommendation model of implicit feedback
Technical field
The invention belongs to computer software technical field, specifically a kind of fusion shows the Collaborative Recommendation model of implicit feedback.
Background technology
In current most of online shopping platforms, the historical behavior data (such as score, thumb up, browsing record) of user Implicitly include the preference information of user, many commending systems are all as one of important sources of input data.According to The online behavioral data of user, can be divided into explicit feedback data and implicit feedback data by the feedback mechanism at family, and for Current electric business field, the two data are and deposit, and are seldom individually present explicit feedback or implicit feedback data.However, Center of gravity is all concentrated on individual explicit feedback or implicit feedback by most of personalized recommendation technologies before, it is difficult to cope with current Active demand of the electric business for recommended technology, how to merge aobvious implicit feedback for recommend task be always study difficult point it One.In addition, the sequencing inside the recommendation article collection finally generated can influence the buying intention of people, generally believe forward Article is that user most thinks purchase, therefore, it is recommended that task should also consider the sequencing between different articles in recommendation results.
In the present invention, it is believed that process of purchase of the user under reality scene is such:When user first passes through long Between browse commodity, finally can just pick out the commodity for oneself wanting to buy.User can leave many implicit feedback data in navigation process (such as click, browse, purchaser record), and evaluation information after point of purchase is explicit feedback data (such as scoring, grading of user Deng), so final recommendation results should not only depend on explicit feedback data or implicit feedback data, and recommend to appoint Business can also be divided into two steps:The article collection that user most possibly browses, then the rearrangement of the article collection to obtaining first are generated, is generated User most possibly buys article collection.
Invention content
The purpose of the present invention is to provide the Collaborative Recommendation models that a kind of fusion shows implicit feedback.The model recommendation effect It is good, and can realize personalized recommendation.
The technical solution adopted by the present invention to solve the technical problems includes the following steps:
Step 1, the recommended models that required sequencing-oriented is trained using implicit feedback data, and selecting that user most has can The article collection I that can be browsed;
Step 2 is added explicit feedback data and implicit feedback data in the model towards scoring and carrys out training pattern, study Go out user characteristics matrix and article characteristics matrix to score for predicting;It resequences, obtains to the article collection I that step 1 obtains The article collection II bought to user's most probable, target user is returned to by article collection II as final recommendation results;
By above step, the present invention pushes away the implicit feedback data and explicit feedback data of user for personalization together It recommends, realizes the purpose for improving personalized recommendation effect.
Step 1 is implemented as follows:
The proposed algorithm that the recommended models of sequencing-oriented use in step 1 may be used at present to grade Ranking Algorithm In be applied to implicit feedback data in a kind of more outstanding algorithm BPR (Bayesian Personalized Ranking), The realization of the algorithm:
First, the pretreatment of data pairization is carried out to the history score data of user:BPR algorithms comment article user The set that divided data (user had interactive article to be denoted as " 1 ", and the article not interacted is denoted as " 0 ") processing is one pair pairs <I, j>, wherein i is the article that scoring is 1, and j is the article that scoring is 0.Use triple<U, i, j>To express:User " u " likes Article " i " is more than article " j ".
The precondition of the recommended models:
1. the preference behavior between user is respectively independent.
2. same user is respectively independent to the partial ordering relation of different articles.
Therefore, definition needs the target to maximize:
Π p (Θ | i >uJ) ∝ Π p (i >uj|Θ)p(Θ)(1)
Wherein Θ is required recommended models parameter, including:The eigenmatrix U of the user and eigenmatrix V of article.p(Θ | i >uJ) posterior probability, p (i > are indicateduJ | Θ) indicate that likelihood part, p (Θ) indicate prior probability, i >uJ indicates user " u " Like article " i " and is more than article " j ".
Wherein about likelihood part:P (i >uJ | Θ)=δ (xU, i-xU, j),xU, i=pu·piIf Prior probability obeys following distribution:Θ~N (0, λΘI), then the density function of prior probability is:
Based on above it is assumed that optimization aim further spreads out to obtain:
Π p (i >uJ | Θ) p (Θ) ∝ ln (p (i >uJ | Θ) p (Θ))=∑ (ln δ (xU, i-xU, j)+lnp(Θ))
=∑ (ln δ (xU, i-xU, j)-λΘ||Θ||2)
=∑ (ln δ (xU, i-xU, j)-λΘ||pu||2Θ||qi||2Θ||qj||2)
=∑ (ln δ (pu·qi-pu·qj)-λΘ||pu||2Θ||qi||2Θ||qj||2)(3)
Wherein xU, i<pu, qi>Preferences of the user u to project i is indicated for two vectorial inner product forms, and Θ is to push away Recommend model parameter.In order to maximize the functional value of expression formula (3) above, solved by stochastic gradient descent algorithm (SGD).This Invention can obtain the article collection I that user most possibly browses by the method.
Step 2 is implemented as follows:
For the recommended models towards scoring in step 2, can be purchased using SVD++ models to complete screening user's most probable The article collection II bought.SVD++ models be on the basis of singular value decomposition model (SVD) by incorporate implicit feedback data to Realize improvement.The core of SVD is matrix decomposition technology, basic thought be exactly according to the historical behavior data set of user (such as The score data of user) some features are extracted, as the basis for recommending task.For film recommendation, these features can With the degree of making laughs, terrified degree, degree of risk etc. for being interpreted as film.
In SVD models, there is the articles not scored by each user, and for such article, actually user also may be used Can there is potential interest, and SVD is mistakenly considered user and loses interest in this.So having incorporated use in SVD++ models The fact that there are potential interest at family.
Wherein N (u) represents user's u scoring article collection, and W is called potential article characteristics matrix.Objective function is as follows:
Wherein,To Measure biIndicate deviation of the scoring of film i relative to average score, vectorial buIndicate the scorings made of user u relative to averagely commenting The deviation divided, μ is denoted as by average score.
The present invention has the beneficial effect that:
The present invention is a kind of Collaborative Recommendation model of the aobvious implicit feedback of fusion.In traditional recommended technology, towards scoring Recommended models are with only user's explicit feedback data, to lose the ability for liking similarity between capture user, and The recommended models of sequencing-oriented then only consider whether user is consistent to the preference of product pair, and ignore the preference between user This important information of degree.The present invention analyzes and has studied two kinds of traditional recommended models, it was found that respective shortcoming.Cause This, the present invention ties the advantages of both recommended models from the angle of the true shopping process of analog subscriber, by two steps Be combined together the recommendation task to complete us, first by the recommended models of sequencing-oriented analyze user concealed feedback data come After modeling, the article selected user and most possibly browsed is concentrated from article to be sorted, then uses the recommended models towards scoring By user's explicit feedback data, learns user characteristics matrix and article characteristics matrix for predicting scoring, be then based on and comment Divide and sequencing is rearranged to the article collection selected before, target user is returned to as last recommendation list.
Description of the drawings
Fig. 1 is flow chart of the present invention.
Specific implementation mode
The invention will be further described with reference to the accompanying drawings and examples.
A kind of fusion shows the Collaborative Recommendation model of implicit feedback, and general frame is as shown in Figure 1.Include the following steps:
Step 1, the recommended models (such as BPR) that required sequencing-oriented is trained using implicit feedback data, and select use The article collection I that family most possibly browses.
Explicit feedback data and implicit feedback data are added in the model (such as SVD++) towards scoring to train mould in step 2 Type resequences to the article collection I that step 1 obtains, and obtains the article collection II of user's most probable purchase, article collection II is made For final recommendation results.
By above step, the present invention pushes away the implicit feedback data and explicit feedback data of user for personalization together It recommends, realizes the purpose for improving personalized recommendation effect.
Step 1 is implemented as follows:
The proposed algorithm that the recommended models of sequencing-oriented use in step 1 may be used at present to grade Ranking Algorithm In be applied to implicit feedback data in a kind of more outstanding algorithm BPR (Bayesian Personalized Ranking), The realization of the algorithm:
First, the pretreatment of data pairization is carried out to the history score data of user:BPR algorithms comment article user The set that divided data (user had interactive article to be denoted as " 1 ", and the article not interacted is denoted as " 0 ") processing is one pair pairs <I, j>, wherein i is the article that scoring is 1, and j is the article that scoring is 0.Use triple<U, i, j>To express:User " u " likes Article " i " is more than article " j ".
The precondition of the recommended models:
1. the preference behavior between user is respectively independent.
2. same user is respectively independent to the partial ordering relation of different articles.
Therefore, definition needs the target to maximize:
Π p (Θ | i >uJ) ∝ Π p (i >uj|Θ)p(Θ)(1)
Wherein Θ is required recommended models parameter, including:The eigenmatrix U of the user and eigenmatrix V of article.p(Θ | i >uJ) posterior probability, p (i > are indicateduJ | Θ) indicate that likelihood part, p (Θ) indicate prior probability, i >uJ indicates user " u " Like article " i " and is more than article " j ".
Wherein about likelihood part:P (i >uJ | Θ)=δ (xU, i-xU, j),xU, i=pu·piIf Prior probability obeys following distribution:Θ~N (O, λθI), then the density function of prior probability is:
Based on above it is assumed that optimization aim further spreads out to obtain:
Π p (i >uJ | Θ) p (Θ) ∝ ln (p (i >uJ | Θ) p (Θ))=∑ (ln δ (xU, i, xU, j)+ln p(Θ))
=∑ (ln δ (xU, i-xU, j)-λΘ||Θ||2)
=∑ (ln δ (xU, i-xU, j)-λΘ||pu||2Θ||qi||2Θ||qj||2)
=∑ (ln δ (pu·qi-pu·qj)-λΘ||pu||2Θ||qi||2Θ||qj||2)(3)
Wherein xU, i<pu, qi>Preferences of the user u to project i is indicated for two vectorial inner product forms, and Θ is to push away Recommend model parameter.In order to maximize the functional value of expression formula (3) above, solved by stochastic gradient descent algorithm (SGD).This Invention can obtain the article collection I that user most possibly browses by the method.
Step 2 is implemented as follows:
For the recommended models towards scoring in step 2, can be purchased using SVD++ models to complete screening user's most probable The article collection II bought.SVD++ models be on the basis of singular value decomposition model (SVD) by incorporate implicit feedback data to Realize improvement.The core of SVD is matrix decomposition technology, basic thought be exactly according to the historical behavior data set of user (such as The score data of user) some features are extracted, as the basis for recommending task.For film recommendation, these features can With the degree of making laughs, terrified degree, degree of risk etc. for being interpreted as film.
In SVD models, there is the articles not scored by each user, and for such article, actually user also may be used Can there is potential interest, and SVD is mistakenly considered user and loses interest in this.So having incorporated use in SVD++ models The fact that there are potential interest at family.
Wherein N (u) represents user's u scoring article collection, and W is called potential article characteristics matrix.Objective function is as follows:
Wherein,To Measure biIndicate deviation of the scoring of film i relative to average score, vectorial buIndicate the scorings made of user u relative to averagely commenting The deviation divided, μ is denoted as by average score.

Claims (2)

1. a kind of fusion shows the Collaborative Recommendation model of implicit feedback, it is characterised in that from the angle of the true shopping process of analog subscriber Degree sets out, and is as follows:
Step 1, the recommended models that required sequencing-oriented is trained using implicit feedback data, and it is most possibly clear to select user The article collection I look at;
Step 2 is added explicit feedback data and implicit feedback data in the model towards scoring and carrys out training pattern, learn use Family eigenmatrix and article characteristics matrix score for predicting;It resequences, is used to the article collection I that step 1 obtains The article collection II of family most probable purchase, target user is returned to using article collection II as final recommendation results;
The proposed algorithm that the recommended models of sequencing-oriented use in step 1, using at present to being applied in grade Ranking Algorithm BPR algorithms in implicit feedback data, are implemented as follows:
First, the pretreatment of data pairization is carried out to the history score data of user:BPR algorithms are by user to the scoring number of article Set < i, the j >, wherein i for being one pair couples according to processing are the article that scoring is 1, and j is the article that scoring is 0;Use ternary < u, i, j > are organized to express:User " u " likes article " i " and is more than article " j ";User had interactive article to be denoted as " 1 ", did not had There is interactive article to be denoted as " 0 ";
The precondition of the recommended models of sequencing-oriented:
1. the preference behavior between user is respectively independent;
2. same user is respectively independent to the partial ordering relation of different articles;
Therefore, definition needs the target to maximize:
Π p (Θ | i >uJ) ∝ Π p (i >uj|Θ)p(Θ) (1)
Wherein Θ is required recommended models parameter, including:The eigenmatrix U of the user and eigenmatrix V of article;P (Θ | i >uJ) posterior probability, p (i > are indicateduJ | Θ) indicate that likelihood part, p (Θ) indicate prior probability, i >uJ indicates that user " u " likes Article " i " is more than article " j ";
Wherein about likelihood part:P (i >uJ | Θ)=δ (xU, i-xU, j),xU, i=pu·piIf priori Probability obeys following distribution:Θ~N (0, λΘI), then the density function of prior probability is:
Based on above it is assumed that optimization aim further spreads out to obtain:
Wherein xU, i< pu, qi> indicates preferences of the user u to project i for two vectorial inner product forms, and Θ is to recommend Model parameter;In order to maximize the functional value of expression formula (3) above, is solved by stochastic gradient descent algorithm, obtain user The article collection I most possibly browsed.
2. a kind of fusion according to claim 1 shows the Collaborative Recommendation model of implicit feedback, it is characterised in that for step 2 In the recommended models towards scoring, using SVD++ models come complete screening user's most probable purchase article collection II, SVD++ mould The fact that incorporated user in type there are potential interest;
Wherein N (u) represents user's u scoring article collection, and W is called potential article characteristics matrix;Objective function is as follows:
Wherein,Vectorial biTable Show deviation of the scoring relative to average score of film i, vectorial buThe scoring that expression user u makes is relative to the inclined of average score Average score is denoted as μ by difference.
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CN109299370A (en) * 2018-10-09 2019-02-01 中国科学技术大学 Multipair grade personalized recommendation method
CN109446430A (en) * 2018-11-29 2019-03-08 西安电子科技大学 Method, apparatus, computer equipment and the readable storage medium storing program for executing of Products Show
CN109885644A (en) * 2019-04-08 2019-06-14 浙江大学城市学院 A kind of importance appraisal procedure for Internet of Things Item Information searching order
CN110020207A (en) * 2019-04-16 2019-07-16 中森云链(成都)科技有限责任公司 A kind of interpretable Top-K recommended method of examination question of fusion aspect implicit feedback
CN110059251A (en) * 2019-04-22 2019-07-26 郑州大学 Collaborative filtering recommending method based on more relationship implicit feedback confidence levels
CN110110139A (en) * 2019-04-19 2019-08-09 北京奇艺世纪科技有限公司 The method, apparatus and electronic equipment that a kind of pair of recommendation results explain
CN111104601A (en) * 2019-12-26 2020-05-05 河南理工大学 Antagonistic multi-feedback-level paired personalized ranking method
CN111160859A (en) * 2019-12-26 2020-05-15 淮阴工学院 Human resource post recommendation method based on SVD + + and collaborative filtering
CN111241415A (en) * 2019-12-28 2020-06-05 四川文理学院 Recommendation method fusing multi-factor social activity
CN111310029A (en) * 2020-01-20 2020-06-19 哈尔滨理工大学 Mixed recommendation method based on user commodity portrait and potential factor feature extraction
CN113010802A (en) * 2021-03-25 2021-06-22 华南理工大学 Recommendation method facing implicit feedback based on multi-attribute interaction of user and article
CN113111251A (en) * 2020-01-10 2021-07-13 阿里巴巴集团控股有限公司 Project recommendation method, device and system
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CN113538093A (en) * 2021-07-16 2021-10-22 四川大学 High-quality power package recommendation method based on improved collaborative filtering algorithm
US11861676B2 (en) 2020-01-31 2024-01-02 Walmart Apollo, Llc Automatic item grouping and personalized department layout for reorder recommendations

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CN109299370A (en) * 2018-10-09 2019-02-01 中国科学技术大学 Multipair grade personalized recommendation method
CN109299370B (en) * 2018-10-09 2022-03-01 中国科学技术大学 Multi-pair level personalized recommendation method
CN109446430A (en) * 2018-11-29 2019-03-08 西安电子科技大学 Method, apparatus, computer equipment and the readable storage medium storing program for executing of Products Show
CN109885644B (en) * 2019-04-08 2021-04-06 浙江大学城市学院 Importance evaluation method for searching and sorting of Internet of things item information
CN109885644A (en) * 2019-04-08 2019-06-14 浙江大学城市学院 A kind of importance appraisal procedure for Internet of Things Item Information searching order
CN110020207A (en) * 2019-04-16 2019-07-16 中森云链(成都)科技有限责任公司 A kind of interpretable Top-K recommended method of examination question of fusion aspect implicit feedback
CN110110139A (en) * 2019-04-19 2019-08-09 北京奇艺世纪科技有限公司 The method, apparatus and electronic equipment that a kind of pair of recommendation results explain
CN110059251A (en) * 2019-04-22 2019-07-26 郑州大学 Collaborative filtering recommending method based on more relationship implicit feedback confidence levels
CN110059251B (en) * 2019-04-22 2022-10-28 郑州大学 Collaborative filtering recommendation method based on multi-relation implicit feedback confidence
CN111104601A (en) * 2019-12-26 2020-05-05 河南理工大学 Antagonistic multi-feedback-level paired personalized ranking method
CN111160859A (en) * 2019-12-26 2020-05-15 淮阴工学院 Human resource post recommendation method based on SVD + + and collaborative filtering
CN111104601B (en) * 2019-12-26 2022-09-13 河南理工大学 Antagonistic multi-feedback-level paired personalized ranking method
CN111241415A (en) * 2019-12-28 2020-06-05 四川文理学院 Recommendation method fusing multi-factor social activity
CN111241415B (en) * 2019-12-28 2023-07-21 四川文理学院 Recommendation method integrating multi-factor social activities
CN113111251A (en) * 2020-01-10 2021-07-13 阿里巴巴集团控股有限公司 Project recommendation method, device and system
CN111310029A (en) * 2020-01-20 2020-06-19 哈尔滨理工大学 Mixed recommendation method based on user commodity portrait and potential factor feature extraction
CN111310029B (en) * 2020-01-20 2022-11-01 哈尔滨理工大学 Mixed recommendation method based on user commodity portrait and potential factor feature extraction
US20210241347A1 (en) * 2020-01-31 2021-08-05 Walmart Apollo, Llc Single-select predictive platform model
US11636525B2 (en) * 2020-01-31 2023-04-25 Walmart Apollo, Llc Single-select predictive platform model
US11861676B2 (en) 2020-01-31 2024-01-02 Walmart Apollo, Llc Automatic item grouping and personalized department layout for reorder recommendations
CN113010802A (en) * 2021-03-25 2021-06-22 华南理工大学 Recommendation method facing implicit feedback based on multi-attribute interaction of user and article
CN113010802B (en) * 2021-03-25 2022-09-20 华南理工大学 Recommendation method facing implicit feedback based on multi-attribute interaction of user and article
CN113538093A (en) * 2021-07-16 2021-10-22 四川大学 High-quality power package recommendation method based on improved collaborative filtering algorithm

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