CN108446929A - A kind of personalization discount automation promotion approach and device - Google Patents
A kind of personalization discount automation promotion approach and device Download PDFInfo
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Abstract
The present invention relates to technical field of electronic commerce more particularly to a kind of personalized discount automation promotion approach and devices；Method includes the following steps：The information of customer is recorded and stored, database is generated；Classified to the information of lane database, calculated, and generate corresponding data, and customer is respectively classified into different groups according to data；Make the mail of personalized discount correspondingly according to group and corresponding data；Mail is respectively issued to customer by way of market mail or note system；Technical solution provided by the invention by calculating to Customer Information, classification it is customized go out discount mail corresponding with each customer, and customer is automatically transmitted to by mutual flip-flop, not only effectively advertising campaign is enable to empathize with customer, improve income, the efficiency for improving transmission again makes customer data realize the value of bigger.
Description
Technical field
The present invention relates to technical field of electronic commerce more particularly to a kind of personalized discount automation promotion approach and dresses
It sets.
Background technology
E-commerce market is increasingly competitive, e-commerce venture to customer shopping full of enjoyment, more easily simultaneously
And save more money, therefore, to assure that provide the personalized discount of height for every customer and promote shopping experience；Folding is provided in advertising campaign
Button is considered as being similar to " black box " means, this makes electric business enterprise that can not differentiate whether oneself is directed to customer appropriate offer really
Best discount, or whether It is not necessary to reduce profit；Electric business corporate resources is limited, they do not have all data of manual screening
And solve the problems, such as this ability；It can not be empathized with customer using the strategy of single solution for diverse problems, and manual personality content is very
Influence working efficiency.
Invention content
The object of the present invention is to provide a kind of personalized discount automation promotion approach and devices, it is intended to solve it for every
A customer provides the solution of personalized discount, and fully automated execution, effectively improves customer purchase experience and commercial affairs
Working efficiency.
On the one hand, the present invention provides a kind of personalized discounts to automate promotion approach, and the method includes following step：
The information of customer is recorded and stored, database is generated；
Classified to the information of the lane database, calculated, and generate corresponding data, and will according to the data
Customer is respectively classified into different groups；
Make the mail of personalized discount correspondingly according to the group and corresponding data；
The mail is respectively issued to the customer by way of market mail or note system.
Optionally, classified to the information of the lane database, calculated, and generate corresponding data, including：
By different features or different regular partitions be different layers by sampling unit using stratified sampling, then from
Independence, randomly sample drawn in different layers；Multiple combinations calculating is carried out to one or more samples；To the knot of calculating
Fruit selection sort field, and according to the field for summarizing summation, provide data information；According to the data information, generates and obey electricity
The random data of commercial business's industry setting normal distribution.
Optionally, the mail of personalized discount is made correspondingly according to the group and corresponding data, including：
The consumer phase of the group is judged by the data；Judged needed for the customer by consumer phase
Commodity or service；Special personalized discount is formulated by the commodity or service.
Optionally, after the mail being respectively issued to the customer by way of market mail or note system, packet
It includes：
The activity data and purchase situation for acquiring the customer, and are transmitted to database, carry out the study of next round data and
It calculates.
On the other hand, the present invention provides a kind of device of personalized discount automation promotion, described device includes：
Information memory cell, the information for recording and storing customer generate database；
Grouped element is calculated, classified for the information to the lane database, calculated, and generate corresponding data,
And customer is respectively classified into different groups according to the data；
Mail formulates unit, for making personalized discount correspondingly according to the group and corresponding data
Mail；
Mailing List member, for the mail to be respectively issued to the Gu by way of market mail or note system
Visitor.
Optionally, the calculating grouped element is additionally operable to use stratified sampling, by sampling unit by different features or not
Regular partition together is different layer, then independence, randomly sample drawn from different layers；To one or more samples
This progress multiple combinations calculating；To the result selection sort field of calculating, and according to the field for summarizing summation, provide data letter
Breath；According to the data information, the random data for obeying the setting normal distribution of electric business enterprise is generated.
Optionally, the mail formulates unit, is additionally operable to judge the consumer phase of the group by the data；It is logical
It crosses consumer phase and judges the commodity needed for the customer or service；Special personalized folding is formulated by the commodity or service
Button.
Optionally, described information storage unit is additionally operable to acquire the activity data of the customer and purchase situation, and transmits
To database, the study of next round data and calculating are carried out.
The third aspect provides a kind of computer readable storage medium, which is characterized in that it, which is stored, is used for electronic data interchange
Computer program, wherein the computer program make computer execute first aspect provide the method.
Fourth aspect, provides a kind of computer program product, and the computer program product includes storing computer journey
The non-transient computer readable storage medium of sequence, the computer program are operable to that computer is made to execute first aspect offer
Method.
Implement the embodiment of the present invention, has the advantages that：
In the present invention, join in order to which electric business enterprise is established in a manner of the automation promotion of more personalized discount with customer
System, by interactive rate on customer's line, the last time buying, the frequency in shop on access line, the data letter such as spending amount on line
Breath collects in a statistical model, is stored, source analysis and application, calculates the consumer phase of each customer, then from
It is dynamic to be directed to each customized discount mail, and a customer is sent correspondingly；It is ordered by calculating, the classification to Customer Information
Discount mail corresponding with each customer is made, and customer is automatically transmitted to by mutual flip-flop, is not only effectively made
Advertising campaign can empathize with customer, improve income, and improve the efficiency of transmission, and customer data is made to realize the valence of bigger
Value.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is the flow diagram of personalized discount automation promotion approach provided in an embodiment of the present invention；
Fig. 2 is the structural schematic diagram of personalized discount automation sales promotion device provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram of terminal provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
Term " first ", " second ", " third " in description and claims of this specification and the attached drawing and "
Four " etc. be for distinguishing different objects, rather than for describing particular order.In addition, term " comprising " and " having " and it
Any deformation, it is intended that cover and non-exclusive include.Such as it contains the process of series of steps or unit, method, be
The step of system, product or equipment are not limited to list or unit, but further include the steps that optionally not listing or list
Member, or further include optionally for the intrinsic other steps of these processes, method, product or equipment or unit.
Referenced herein " embodiment " is it is meant that a particular feature, structure, or characteristic described can wrap in conjunction with the embodiments
Containing at least one embodiment of the present invention；Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion；Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Due to that can not utilize the personalization of tool or resource to promotional offer application same levels, e-commerce venture has to
Unified promotional discount is used in marketing activity content, and must add promotional discount manually always；It is above-mentioned existing in order to solve
As it is therefore necessary to develop a kind of personalized discount automation inventive system, customize rush correspondingly according to Customer Information
Discount is sold, and sends discount mail automatically to customer, advertising campaign is made to empathize with customer.
The specific embodiment of the invention provides a kind of personalized discount automation promotion approach, and this method is as shown in Figure 1, packet
Include following steps：
In step S101, the information of customer is recorded and stored, generates database.
In embodiments of the present invention；Database is the information for storing electric business platform customer；Including customer's age, gender,
Point, industry, the content of click, questionnaire survey, interactive rate on line, the last time buying, the frequency in shop, line on access line
Upper spending amount, etc. information, but not limited to this；Interactive rate refers to the advertisement of electric business platform displaying, advertising campaign, user on its center line
In all triggering times；And after sending discount mail, the activity data and purchase situation of continuous collecting customer, and transmit
To database, the study of next round data and calculating are carried out；Consequently facilitating electric business enterprise understands different emerging of various customers in detail
Interesting point, it is ensured that each customer obtains the personalized discount promotion of height in each channel, and customer data is made to realize bigger value.
In step s 102, classified to the information of lane database, calculated, and generate corresponding data, and according to
Customer is respectively classified into different groups by data.
In embodiments of the present invention, first to sampling of data, using stratified sampling, by sampling unit by different features or not
Regular partition together is different layer, then independence, randomly sample drawn from different layers；To ensure the structure of sample
It is more close with overall structure, to improve the precision of estimation；Data are calculated again, one or more samples are carried out
Multiple combinations calculate, for example, using absolute value, trigonometric function, the functions such as take logarithm, be squared handle, but not limited to this, calculate
Result generate the new data of row；Classifying Sum is carried out to data again, to the result selection sort field of calculating, and according to remittance
The field always summed provides the information such as summation, mean value, mode, most value and the record number of processing field, but not limited to this；Finally
Generating random number is carried out according to obtained information, for generating the random data obeyed electric business enterprise and set normal distribution, and it is defeated
Go out numeric type data.
And then according to data customer is respectively classified into different groups, each customer is divided into according to result of calculation corresponding
Group, each group represent which that customer is in the Buying Cycle in stage, between cost of implementation and life cycle value
Balance, it is preferred that customer is divided into potential customer, active customer, First Consumption and disappearance customer, consequently facilitating being each group
Group carries out formulation promotion plan.
In step s 103, the mail of personalized discount is made correspondingly according to group and corresponding data.
In embodiments of the present invention, the consumer phase of group, such as " sense of deficiency " stage are judged by data, it is insufficient
Sense refer to consumer after being stimulated, produce the feeling that lacks and thus needs this object, i.e. consumer need；
Theoretical according to " the needing five levels " of Maslow's theory, the needs of a certain level of consumer are opposite to be met, will be toward a high level
Development, and that pursues higher level time needs just to become the power for driving consumer to generate buying behavior；" hope for seeking foot " rank
Section, ask that the hope of foot refers to is exactly consumer after generating the feeling of deficiency, and self-assembling formation satisfaction makes up this insufficient hope, germinating
Buying motive, and it is desirable that met by buying product, meanwhile, this buying motive can induce；" purchase row
For " stage, it is to meet certain to need under the driving of buying motive that buying behavior, which refers to consumer, exchanges the row of commodity for currency
Dynamic, certainly, before this, consumer can first go to understand, collect various relevant informations as needed, and to alternative commodity
It carries out comprehensive analysis to compare, is finally just made whether the decision to be bought；" post purchase behavior " stage, post purchase behavior refer to disappearing
Expense person has used product, obtains corresponding consumption experience and has been made that a series of rows that evaluation is taken later to this purchase
It is dynamic, if consumer's consumption experience is good, positive action can be taken, buying behavior etc. again occurs；As conversely, if can carry out reverse side
Publicity, or even try to stop other people and buy, and for the product of this purchase, it can be hired out, be lent, being laid aside and neglected, being located at a discount
The processing modes such as manage, represent other people, return goods, abandoning.
Judge the commodity needed for customer or service by consumer phase；Again special individual character is formulated by commodity or service
Change discount, personalized discount such as No.1 Group judgements be consuming capacity it is strong, be women, like some high-end cosmetics, Bao Bao,
High-heeled shoes are just the discount work of No.1 group customized customized a large amount of high-end cosmetics, luxury goods packet, advanced high-heeled shoes
It is dynamic, and the discount activity of some high-end evening dress and intelligent appliance is mixed, to extend the purchasing demand of some No.1 groups；
No. two Group judgements are that consuming capacity is medium, are male, like some electronic products and movement, just group customized are ordered for No. two
The discount activity of a large amount of middle-end earphone and some cost-effective computers, sport footwear, fitness equipment is made, and mixes some sexual valences
Than the discount activity of high daily necessities and short in size clothes, electric business enterprise is made targetedly to provide best discount to customer, dropped
The low profit of necessary reduction, also prevents unnecessary reduction profit.
In step S104, mail is respectively issued to customer by way of market mail or note system.
In embodiments of the present invention, by the mutual flip-flop in terminal, group list is received and specially according to group
The personalized discount scheme of formulation, automation triggering marketing mail/note system；And automatically by cordless communication network or short message
System is sent, which can have wired, the wireless telecom equipment of itself, such as be sent out by 2G, 3G, 4G, LTE or NR network
Send mail；Preferably, detection instruction is sent by 4G networks, to improve transmitting efficiency.
Technical solution through the invention, the promotion 31.2% for making potential customer take in, the promotion 7% of active customer income,
It is lost in the promotion 6.5% of customer's income, effectively raises the value of advertising campaign.
In the present invention, join in order to which electric business enterprise is established in a manner of the automation promotion of more personalized discount with customer
System, by interactive rate on customer's line, the last time buying, the frequency in shop on access line, the data letter such as spending amount on line
Breath collects in a statistical model, is stored, source analysis and application, calculates the consumer phase of each customer, then from
It is dynamic to be directed to each customized discount mail, and a customer is sent correspondingly；It is ordered by calculating, the classification to Customer Information
Discount mail corresponding with each customer is made, and customer is automatically transmitted to by mutual flip-flop, is not only effectively made
Advertising campaign can empathize with customer, improve income, and improve the efficiency of transmission, and customer data is made to realize the valence of bigger
Value.
Referring to Fig.2, Fig. 2 provides a kind of device of personalized discount automation promotion, device includes：
Information memory cell 21, the information for recording and storing customer generate database.
Optionally, information memory cell 21, are additionally operable to the activity data and purchase situation of acquisition customer, and are transmitted to data
Library carries out the study of next round data and calculating.
Grouped element 22 is calculated, classified for the information to lane database, calculated, and generate corresponding data, with
And customer is respectively classified into different groups according to data.
Optionally, grouped element 22 is calculated, is additionally operable to use stratified sampling, sampling unit is pressed into different feature or difference
Regular partition be different layers, then independent, the randomly sample drawn from different layers；One or more samples are carried out
Multiple combinations calculate；To the result selection sort field of calculating, and according to the field for summarizing summation, provide data information；According to
Data information generates the random data for obeying the setting normal distribution of electric business enterprise.
Mail formulates unit 23, the postal for making personalized discount correspondingly according to group and corresponding data
Part.
Optionally, mail formulates unit 23, is additionally operable to judge the consumer phase of group by data；Pass through consumer phase
Judge the commodity needed for customer or service；Special personalized discount is formulated by commodity or service.
Mailing List member 24, for mail to be respectively issued to customer by way of market mail or note system.
In embodiments of the present invention, each unit of the device device of the personalized discount automation promotion of terminal can be by corresponding
Hardware or software unit realize that each unit can be independent soft and hardware unit, can also be integrated into a soft and hardware list
Member, herein not limiting the present invention.
Fig. 3 shows the block diagram with the part-structure of the relevant terminal of terminal provided in an embodiment of the present invention.Reference chart
3, terminal includes：Radio frequency (Radio Frequency, RF) circuit 910, memory 920, input unit 930, sensor 950, sound
Frequency circuit 960, Wireless Fidelity (Wireless Fidelity, WiFi) module 970, application processor AP980 and power supply 990
Equal components.It will be understood by those skilled in the art that the restriction of the not structure paired terminal of terminal structure shown in Fig. 3, can wrap
It includes than illustrating more or fewer components, either combines certain components or different components arrangement.
Each component parts of terminal is specifically introduced with reference to Fig. 3：
Input unit 930 can be used for receiving the number or character information of input, and generate with the user setting of terminal with
And the related key signals input of function control.Specifically, input unit 930 may include touching display screen 933 and other inputs
Equipment 932.Input unit 930 can also include other input equipments 932.Specifically, other input equipments 932 may include but
One be not limited in physical button, function key (such as volume control button, switch key etc.), trace ball, mouse, operating lever etc.
Kind is a variety of.Wherein, the touching display screen 933, for sliding detecting user on the touching display screen 933
When operation, touch parameter collection is acquired, and the fingerprint identification device 931 is notified to carry out fingerprint collecting, and the touch-control is joined
Manifold is sent to the AP980；The fingerprint identification device 931 is sent for acquiring fingerprint image, and by the fingerprint image
To the AP980；The AP980, for being verified respectively to the touch parameter collection and the fingerprint image, Yi Ji
When the touch parameter collection and the fingerprint image are verified, more bio-identification operations are carried out.
AP980 is the control centre of terminal, using the various pieces of various interfaces and the entire terminal of connection, passes through fortune
Row executes the software program and/or module being stored in memory 920, and calls the data being stored in memory 920,
The various functions and processing data for executing terminal, to carry out integral monitoring to terminal.Optionally, AP980 may include one or
Multiple processing units；Optionally, AP980 can integrate application processor and modem processor, wherein application processor is main
Processing operation system, user interface and application program etc., modem processor mainly handle wireless communication.It is appreciated that
It is that above-mentioned modem processor can not also be integrated into AP980.
In addition, memory 920 may include high-speed random access memory, can also include nonvolatile memory, example
Such as at least one disk memory, flush memory device or other volatile solid-state parts.
RF circuits 910 can be used for sending and receiving for information.In general, RF circuits 910 include but not limited to antenna, at least one
A amplifier, transceiver, coupler, low-noise amplifier (Low Noise Amplifier, LNA), duplexer etc..In addition,
RF circuits 910 can also be communicated with network and other equipment by radio communication.Above-mentioned wireless communication can use any communication
Standard or agreement, including but not limited to global system for mobile communications (Global System of Mobile
Communication, GSM), general packet radio service (General Packet Radio Service, GPRS), code it is point more
Location (Code Division Multiple Access, CDMA), wideband code division multiple access (Wideband Code Division
Multiple Access, WCDMA), long term evolution (Long Term Evolution, LTE), Email, short message service
(Short Messaging Service, SMS) etc..
Terminal may also include at least one sensor 950, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can be according to ambient light
Light and shade adjust the brightness of touching display screen, proximity sensor can when terminal is moved in one's ear, close touching display screen and/
Or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (generally three axis) acceleration
Size can detect that size and the direction of gravity when static, can be used to identify terminal posture application (such as it is anxious accelerate, emergency brake
Vehicle, zig zag, sudden turn of events road, dependent game, magnetometer pose calibrating), Vibration identification correlation function (for example hit, tap) etc.；
The other sensors such as the gyroscope, barometer, hygrometer, thermometer, the infrared sensor that can also configure as terminal, herein not
It repeats again.
Voicefrequency circuit 960, loud speaker 961, microphone 962 can provide the audio interface between user and terminal.Audio-frequency electric
The transformed electric signal of the audio data received can be transferred to loud speaker 961 by road 960, and sound is converted to by loud speaker 961
Signal plays；On the other hand, the voice signal of collection is converted to electric signal by microphone 962, is turned after being received by voicefrequency circuit 960
It is changed to audio data, then after audio data is played AP980 processing, through RF circuits 910 to be sent to such as another terminal, or
Audio data is played to memory 920 to be further processed.
WiFi belongs to short range wireless transmission technology, and terminal can help user's transceiver electronics postal by WiFi module 970
Part, browsing webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Fig. 3 is shown
WiFi module 970, but it is understood that, and it is not belonging to must be configured into for terminal, it can not change as needed completely
Become in the range of the essence of invention and omits.
Terminal further includes the power supply 990 (such as battery) powered to all parts, and optionally, power supply can pass through power supply pipe
Reason system and AP980 are logically contiguous, to realize the work(such as management charging, electric discharge and power managed by power-supply management system
Energy.
Although being not shown, terminal can also be including camera, bluetooth module, light compensating apparatus, light sensor etc., herein not
It repeats again.
In aforementioned embodiment shown in FIG. 1, the function of terminal can be based on the structure of the terminal in each step method flow
It realizes.
As can be seen that through the embodiment of the present invention, terminal is distributed not by the recognition sequence to different bio-identifications
Same priority, and in setting time, the second application program as user starts is different from the type of the first application program,
It needs user to re-execute more bio-identification operations, avoids directly to different types of application program highest priority, influence
The problem of safety.
The embodiment of the present invention also provides a kind of computer storage media, wherein computer storage media storage is for electricity
The computer program that subdata exchanges, it is any as described in above method embodiment which so that computer is executed
A kind of personalization discount automation some or all of promotion approach step.
The embodiment of the present invention also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer readable storage medium of machine program, the computer program are operable to that computer is made to execute such as above-mentioned side
Some or all of any type personalization discount automation promotion approach described in method embodiment step.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because
According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to alternative embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, for example, the unit division, it is only a kind of
Division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of device or unit,
Can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of software program module.
If the integrated unit is realized in the form of software program module and sells or use as independent product
When, it can be stored in a computer-readable access to memory.Based on this understanding, technical scheme of the present invention substantially or
Person says that all or part of the part that contributes to existing technology or the technical solution can body in the form of software products
Reveal and, which is stored in a memory, including some instructions are used so that a computer equipment
(can be personal computer, server or network equipment etc.) executes all or part of each embodiment the method for the present invention
Step.And memory above-mentioned includes：USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can be stored in a computer-readable memory, memory
May include：Flash disk, read-only memory (English：Read-Only Memory, referred to as：ROM), random access device (English：
Random Access Memory, referred to as：RAM), disk or CD etc..
The embodiment of the present invention is described in detail above, specific case used herein to the principle of the present invention and
Embodiment is expounded, and the explanation of above example is only intended to facilitate the understanding of the method and its core concept of the invention；
Meanwhile for those of ordinary skill in the art, according to the thought of the present invention, can in specific embodiments and applications
There is change place, in conclusion the content of the present specification should not be construed as limiting the invention.
Claims (10)
1. a kind of personalization discount automates promotion approach, which is characterized in that described method includes following steps：
The information of customer is recorded and stored, database is generated；
Classified to the information of the lane database, calculated, and generate corresponding data, and according to the data by customer
It is respectively classified into different groups；
Make the mail of personalized discount correspondingly according to the group and corresponding data；
The mail is respectively issued to the customer by way of market mail or note system.
2. according to the method described in claim 1, it is characterized in that, classified to the information of the lane database, calculated, and
The step of generating corresponding data include：
Using stratified sampling, it is different layers that sampling unit, which is pressed different features or different regular partitions, then from difference
Layer in independent, randomly sample drawn；
Multiple combinations calculating is carried out to one or more samples；
To the result selection sort field of calculating, and according to the field for summarizing summation, provide data information；
According to the data information, the random data for obeying the setting normal distribution of electric business enterprise is generated.
3. according to the method described in claim 1, it is characterized in that, being made correspondingly according to the group and corresponding data
The step of mail for making personalized discount includes：
The consumer phase of the group is judged by the data；
Judge the commodity needed for the customer or service by consumer phase；
Special personalized discount is formulated by the commodity or service.
4. according to the method described in claim 1, it is characterized in that, the mail is passed through the side of market mail or note system
Formula is respectively issued to the customer：
The activity data and purchase situation of the customer are acquired, and is transmitted to database, carries out the study of next round data and calculating.
5. a kind of realization device of personalization discount automation promotion, which is characterized in that described device includes：
Information memory cell, the information for recording and storing customer generate database；
Grouped element is calculated, classified for the information to the lane database, calculated, and generate corresponding data, and
Customer is respectively classified into different groups according to the data；
Mail formulates unit, the postal for making personalized discount correspondingly according to the group and corresponding data
Part；
Mailing List member, for the mail to be respectively issued to the customer by way of market mail or note system.
6. device as claimed in claim 5, which is characterized in that
The calculating grouped element is additionally operable to use stratified sampling, and sampling unit is drawn by different features or different rules
It is divided into different layers, then independence, randomly sample drawn from different layers；One or more samples are carried out a variety of
Combination calculates；To the result selection sort field of calculating, and according to the field for summarizing summation, provide data information；According to described
Data information generates the random data for obeying the setting normal distribution of electric business enterprise.
7. device as claimed in claim 5, which is characterized in that
The mail formulates unit, is additionally operable to judge the consumer phase of the group by the data；Pass through consumer phase
Judge the commodity needed for the customer or service；Special personalized discount is formulated by the commodity or service.
8. device as claimed in claim 5, which is characterized in that
Described information storage unit is additionally operable to acquire the activity data of the customer and purchase situation, and is transmitted to database, into
Row next round data learn and calculate.
9. a kind of computer readable storage medium, which is characterized in that it stores the computer program for electronic data interchange,
In, the computer program makes computer execute method according to any one of claims 1-4.
10. a kind of computer program product, which is characterized in that the computer program product includes storing computer program
Non-transient computer readable storage medium, the computer program are operable to that computer is made to execute such as claim 1-4
Method described in one.
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| CN201810191484.0A CN108446929A (en) | 2018-03-08 | 2018-03-08 | A kind of personalization discount automation promotion approach and device |
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Cited By (1)
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| CN111461790A (en) * | 2020-04-08 | 2020-07-28 | 上海尊溢商务信息咨询有限公司 | Sales promotion activity superposition mutual exclusion priority interaction design platform |
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