CN108337294B - Application program downloading method and device - Google Patents
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- CN108337294B CN108337294B CN201810008470.0A CN201810008470A CN108337294B CN 108337294 B CN108337294 B CN 108337294B CN 201810008470 A CN201810008470 A CN 201810008470A CN 108337294 B CN108337294 B CN 108337294B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters
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Abstract
The present disclosure relates to an application program downloading method and apparatus, including acquiring a current user behavior resulting from accessing a target website in a client browser, in a case where a download request for an application program of the target website is received. And acquiring a behavior name corresponding to the current behavior of the user. And setting the name of the installation package of the application program as the behavior name. And returning the installation package comprising the behavior name to the client browser. The method and the device can name the installation package of the target website according to the current user behavior generated by the user browsing the target website, so that the installation package name of the target website can flexibly fit with the downloading expectation of the user, and the user can select and install the installation package provided by the target website more easily. And need not artifical and set a name for the program installation package, with low costs, efficient.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method and an apparatus for downloading an application program.
Background
In online transactions, the conversion rate of the buyer (i.e. the transaction rate between the seller and the buyer) in the e-commerce APP (Application) is higher than that in the e-commerce web page. The e-commerce will translate the user from the web page into APP. For example, the user is guided to download the e-commerce APP at an e-commerce web page. When a user clicks a download link of a webpage to trigger downloading, the user can firstly see a confirmation page, and the user can see the name of an installation package of an application program. However, in general, the name documentation affects the user's expectations for downloads, and thus conversion rates. In the related art, the installation packages of different channels are named manually, so that the cost is high and the installation packages are not flexible.
Disclosure of Invention
In view of this, the present disclosure provides an application downloading method and apparatus.
According to an aspect of the present disclosure, there is provided an application downloading method including:
under the condition of receiving a downloading request of an application program of a target website, acquiring the current user behavior generated by accessing the target website in a client browser;
acquiring a behavior name corresponding to the current behavior of the user;
setting the name of the installation package of the application program as the behavior name;
and returning the installation package comprising the behavior name to the client browser.
For the above method, in a possible implementation manner, obtaining the current user behavior generated by accessing the target website in the client browser includes:
receiving Cookie information of a target website from a client browser;
and obtaining the current behavior of the user from the Cookie information.
For the above method, in a possible implementation manner, the method further includes:
and establishing a mapping relation between the current behavior of each user and the corresponding behavior name.
For the above method, in a possible implementation manner, obtaining a behavior name corresponding to the current behavior of the user includes:
and searching a behavior name corresponding to the current behavior of the user in the mapping relation.
According to another aspect of the present disclosure, there is provided an application downloading apparatus including:
the first acquisition module is used for acquiring the current user behavior generated by accessing the target website in the client browser under the condition of receiving a downloading request of an application program of the target website;
the second obtaining module is used for obtaining a behavior name corresponding to the current behavior of the user;
the setting module is used for setting the name of the installation package of the application program as the behavior name;
and the return module is used for returning the installation package comprising the behavior name to the client browser.
For the apparatus, in a possible implementation manner, the first obtaining module includes:
the receiving submodule is used for receiving Cookie information of a target website from a client browser;
and the analysis submodule is used for obtaining the current behavior of the user from the Cookie information.
For the above apparatus, in a possible implementation manner, the method further includes:
and the establishing module is used for establishing the mapping relation between the current behavior of each user and the corresponding behavior name.
For the apparatus, in a possible implementation manner, the second obtaining module includes:
and the searching submodule is used for searching the action name corresponding to the current action of the user in the mapping relation.
According to another aspect of the present disclosure, there is provided an application downloading apparatus including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.
According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the above-described method.
The method and the device can name the installation package of the target website according to the current user behavior generated by the user browsing the target website, so that the installation package name of the target website can flexibly fit with the downloading expectation of the user, and the user can select and install the installation package provided by the target website more easily. And need not artifical and set a name for the program installation package, with low costs, efficient.
Other features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a flow chart illustrating a method of downloading an application according to an exemplary embodiment.
Fig. 2 is a flowchart illustrating an application downloading method according to another exemplary embodiment.
Fig. 3 is a flowchart illustrating an application downloading method according to another exemplary embodiment.
Fig. 4 is a block diagram illustrating an application download apparatus according to an example embodiment.
Fig. 5 is a block diagram illustrating an application downloading apparatus according to another exemplary embodiment.
Fig. 6 is a block diagram illustrating an application downloading apparatus according to another exemplary embodiment.
Detailed Description
Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. In the drawings, like reference numbers can indicate functionally identical or similar elements. While the various aspects of the embodiments are presented in drawings, the drawings are not necessarily drawn to scale unless specifically indicated.
The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.
Furthermore, in the following detailed description, numerous specific details are set forth in order to provide a better understanding of the present disclosure. It will be understood by those skilled in the art that the present disclosure may be practiced without some of these specific details. In some instances, methods, means, elements and circuits that are well known to those skilled in the art have not been described in detail so as not to obscure the present disclosure.
Fig. 1 is a flow chart illustrating a method of downloading an application according to an exemplary embodiment. The method may be applied to a server. As shown in fig. 1, the method includes:
And 102, setting the name of the installation package of the application program as the behavior name.
And 103, returning an installation package comprising the behavior name to the client browser.
In one example, the client browser may display a page of a target website selected by the user. If the user selects a download address of an application program in a webpage of the target website, a download request for downloading the application program can be triggered. In this case, the client browser may send a download request of the application program of the target website to the server. And the server acquires the current user behavior generated by accessing the target website in the client browser by the user under the condition of receiving the downloading request. For example, if the web page of the target website is a web page displayed by a car source, the current behavior of the user may include, but is not limited to, the type of car source browsed by the user over a period of time, the price range of the car source, the type of the car source collected, the number of times of cutting prices, the number of times of inquiring prices, the number of times of purchasing, and the like.
For each user's current behavior, a corresponding behavior name may be preset. These action names may be natural language related to the current actions of the user. For example, the current behavior of the user of "browse vehicle source type" may correspond to the behavior name of "vehicle show". The current behavior of the user of 'cut price' can correspond to the behavior name of 'precise estimation'.
The server may then set the name of the installation package for the application to the action name corresponding to the user's current action. The server may then return an installation package including the action name to the client browser. The client browser may display the installation package of the application and its name through a page or window.
In a possible implementation manner, the server may obtain and store the current user behavior from the client browser in advance, and call the stored current user behavior in the case of receiving a download request for the application program of the target website.
As an example of this embodiment, as shown in fig. 2, step 100 includes:
Cookie information may include data stored on the user's local terminal by the web site for user identity recognition, session control tracking, etc.
In the present disclosure, the server may obtain and store corresponding Cookie information each time a session is made with the client browser. When receiving a download request for an application program of a target website, the server may acquire Cookie information (e.g., a Cookie variable) corresponding to the target website in the server. And then, analyzing the Cookie information to obtain the current behavior of the user. For example, if the target website is a car-purchasing website, the server analyzes Cookie information of the client browser accessing the car-purchasing website to obtain path information a, and the path information a is path information of a webpage "a car spot" in the target website, then the current behavior of the user is "the user browses a car". Further, if the action name corresponding to the user action "user browses the car" is "car show", the server may obtain the action name corresponding to the user action and use the action name "car show" as the name of the application installation package, in a case where a download request for the application of the target website is received.
The method and the device can name the installation package of the target website according to the current user behavior generated by the user browsing the target website, so that the name of the installation package of the target website can flexibly fit the downloading expectation of the user, and the user can more easily select to download the installation package provided by the target website. And need not artifical and set a name for the program installation package, with low costs, efficient.
Fig. 3 is a flowchart illustrating an application downloading method according to another exemplary embodiment. As shown in fig. 3, the difference between fig. 3 and fig. 1 is that fig. 3 further includes: step 300, establishing a mapping relation between the current behavior of each user and the corresponding behavior name.
In this example, the mapping relationship between the current behavior of each user and the corresponding behavior name thereof may be established in advance in the server. For example, the user's current behavior is "click on virtual control for purchasing a vehicle", and the behavior name set therefor is "i want to buy a vehicle". For another example, if the current behavior of the user is "click on a virtual control for a detailed description of a vehicle", the behavior name set for the user is "i want to see the vehicle".
In one possible implementation, the current behaviors of a plurality of users, which are generated by accessing the target website in the client browser within a period of time, are acquired under the condition that a downloading request of an application program of the target website is received. And if the repeated current user behaviors exist, taking the behavior names corresponding to the repeated current user behaviors as the names of the application program installation packages.
As an example of this embodiment, step 101 includes: and searching a behavior name corresponding to the current behavior of the user in the mapping relation. In the above example, if the obtained current behavior of the user generated by accessing the target website in the client browser is "click on the virtual control of the shopping cart", the behavior name "i want to buy goods" may be found in the mapping relationship stored in the server.
In an application example, a target website is taken as a vehicle purchasing website for specific description:
the mapping relationship between the current behavior of the user and the corresponding behavior name can be established in the server. Specifically, key actions of a user accessing a vehicle-purchasing network station can be enumerated, and each vehicle-purchasing behavior corresponds to a behavior name vehicle. For example: the key action is used as ' clicking the virtual control of the car to be sold ', and ' clicking the virtual control of the car to be sold ' corresponds to the action name ' and is evaluated accurately.
Key actions (examples of current behaviors of the user) generated by the user in the webpage are obtained through the Cookie technology, and the behaviors are recorded in Cookie information.
And if the client detects that the user clicks and downloads the car purchasing application software on the car purchasing webpage, the client uploads Cookie information comprising key actions.
The server analyzes the Cookie information to obtain a key action of clicking a virtual control of the vehicle to be sold, obtains a behavior name corresponding to the key action of accurately evaluating according to the mapping relation, and generates an installation package name. Such as: "accurate assessment. exe"
Fig. 4 is a block diagram illustrating an application download apparatus according to an example embodiment. Referring to fig. 4, the apparatus includes:
a first obtaining module 41, configured to, in a case where a download request for an application program of a target website is received, obtain a current behavior of a user resulting from accessing the target website in a client browser.
And a second obtaining module 42, configured to obtain a behavior name corresponding to the current behavior of the user.
A setting module 43, configured to set the name of the installation package of the application program as the behavior name.
A returning module 44, configured to return the installation package including the behavior name to the client browser.
The method and the device can name the installation package of the target website according to the current user behavior generated by the user browsing the target website, so that the installation package name of the target website can flexibly fit with the downloading expectation of the user, and the user can select and install the installation package provided by the target website more easily. And need not artifical and set a name for the program installation package, with low costs, efficient.
Fig. 5 is a block diagram illustrating an application downloading apparatus according to another exemplary embodiment. For convenience of explanation, only the portions related to the present embodiment are shown in fig. 5. Components in fig. 5 that are numbered the same as those in fig. 4 have the same functions, and detailed descriptions of these components are omitted for the sake of brevity. As shown in fig. 5:
in a possible implementation manner, the first obtaining module 41 includes:
the receiving sub-module 411 is configured to receive Cookie information of a target website from a client browser.
And the analysis submodule 412 is configured to obtain the current behavior of the user from the Cookie information.
In one possible implementation, the apparatus further includes:
and the establishing module 45 is configured to establish a mapping relationship between the current behavior of each user and the corresponding behavior name.
In one possible implementation manner, the second obtaining module 42 includes:
the searching submodule 421 is configured to search, in the mapping relationship, a behavior name corresponding to the current behavior of the user.
The method and the device can name the installation package of the target website according to the current user behavior generated by the user browsing the target website, so that the installation package name of the target website can flexibly fit with the downloading expectation of the user, and the user can select and install the installation package provided by the target website more easily. And need not artifical and set a name for the program installation package, with low costs, efficient.
Fig. 6 is a block diagram illustrating an application downloading apparatus according to another exemplary embodiment. For example, the apparatus 1900 may be provided as a server. Referring to FIG. 6, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method.
The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
In an exemplary embodiment, a non-transitory computer readable storage medium, such as the memory 1932, is also provided that includes computer program instructions executable by the processing component 1922 of the apparatus 1900 to perform the above-described methods.
The present disclosure may be systems, methods, and/or computer program products. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
The computer program instructions for carrying out operations of the present disclosure may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, the electronic circuitry that can execute the computer-readable program instructions implements aspects of the present disclosure by utilizing the state information of the computer-readable program instructions to personalize the electronic circuitry, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA).
Various aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
Having described embodiments of the present disclosure, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terms used herein were chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the techniques in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.
Claims (10)
1. An application program downloading method, comprising:
under the condition of receiving a downloading request of an application program of a target website, acquiring the current user behavior generated by accessing the target website in a client browser;
acquiring a behavior name corresponding to the current behavior of the user;
setting the name of the installation package of the application program as the behavior name;
and returning the installation package comprising the behavior name to the client browser.
2. The method of claim 1, wherein obtaining the current behavior of the user resulting from accessing the target website in the client browser comprises:
receiving Cookie information of a target website from a client browser;
and obtaining the current behavior of the user from the Cookie information.
3. The method of claim 1, further comprising:
before a downloading request of an application program of a target website is received, a mapping relation between the current behavior of each user and the corresponding behavior name is established.
4. The method of claim 3, wherein obtaining a behavior name corresponding to the current behavior of the user comprises:
and searching a behavior name corresponding to the current behavior of the user in the mapping relation.
5. An application downloading apparatus, comprising:
the first acquisition module is used for acquiring the current user behavior generated by accessing the target website in the client browser under the condition of receiving a downloading request of an application program of the target website;
the second obtaining module is used for obtaining a behavior name corresponding to the current behavior of the user;
the setting module is used for setting the name of the installation package of the application program as the behavior name;
and the return module is used for returning the installation package comprising the behavior name to the client browser.
6. The apparatus of claim 5, wherein the first obtaining module comprises:
the receiving submodule is used for receiving Cookie information of a target website from a client browser;
and the analysis submodule is used for obtaining the current behavior of the user from the Cookie information.
7. The apparatus of claim 5, further comprising:
and the establishing module is used for establishing the mapping relation between the current behavior of each user and the corresponding behavior name before receiving the downloading request of the application program of the target website.
8. The apparatus of claim 7, wherein the second obtaining module comprises:
and the searching submodule is used for searching the action name corresponding to the current action of the user in the mapping relation.
9. An application downloading apparatus, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
implementing the method of any one of claims 1 to 4.
10. A non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of any of claims 1 to 4.
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| CN109829103A (en) * | 2019-01-08 | 2019-05-31 | 上海上湖信息技术有限公司 | A kind of method for down loading and device of application program |
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| CN105893008A (en) * | 2015-11-16 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Method and device for customizing multi-channel installation package |
| CN105955775A (en) * | 2016-04-29 | 2016-09-21 | 乐视控股（北京）有限公司 | Application program installation package push method and device |
| CN106357817A (en) * | 2016-11-02 | 2017-01-25 | 广东浪潮大数据研究有限公司 | Application installation method and server and client |
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