CN108335116A - A kind of customer identification and cross-selling device - Google Patents

A kind of customer identification and cross-selling device Download PDF

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Publication number
CN108335116A
CN108335116A CN201710047962.6A CN201710047962A CN108335116A CN 108335116 A CN108335116 A CN 108335116A CN 201710047962 A CN201710047962 A CN 201710047962A CN 108335116 A CN108335116 A CN 108335116A
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customer
information
unit
image
connect
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CN201710047962.6A
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陈正邦
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K11 Group Ltd
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K11 Group Ltd
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Priority to CN201710047962.6A priority Critical patent/CN108335116A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/01Customer relationship services
    • G06Q30/015Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
    • G06Q30/016After-sales
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0203Market surveys; Market polls

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

The present invention provides a kind of customer identification and cross-selling devices, the device includes image information acquisition unit, the customer's recognition unit being connect with image information acquisition unit, consumption history information storage unit and consumption history information reading unit connected to it, behavior property information memory cell and behavior property Information reading unit connected to it, with customer's recognition unit, consumption history information reading unit, the analytic unit connected with behavior property Information reading unit, the Customer Information display unit being connect with customer's recognition unit, the product information display unit being connect with analytic unit.The image information of the customer obtained from image information acquisition unit includes the number-plate number image of customer and the face-image of customer.

Description

A kind of customer identification and cross-selling device
Technical field
The present invention, which discloses, is related to a kind of customer identification and cross-selling device.
Background technology
When customer enters market, does not know how to select because the product category in market is various often, lower significantly Shopping enjoyment.In addition, if the customer is the VIP honored guest in market, it can higher to the service request in market.Therefore offer one is needed To facilitate related staff to customer, especially VIP honored guest, the targetedly sale effectively intersected takes kind device Business, to increase shopping enjoyment.
Invention content
A kind of customer's identification of present invention offer and cross-selling device, which includes image information acquisition unit, with figure As customer's recognition unit that information acquisition unit connects, consumption history information storage unit and consumption history information connected to it Reading unit, behavior property information memory cell and behavior property Information reading unit connected to it, with customer's recognition unit, The analytic unit that consumption history information reading unit is connected with behavior property Information reading unit is connect with customer's recognition unit Customer Information display unit, and the product information display unit that is connect with analytic unit.It is obtained from image information acquisition unit The image information of customer include the number-plate number image of customer and the face-image of customer.
In one embodiment, which further includes alerting signal transmission unit, for being somebody's turn to do when the identification of customer's recognition unit When customer is the customer in Customer Information library, alerting signal is sent to Customer Information display unit.And when Customer Information display is single When member receives the alerting signal, the Customer Information is shown.
Another aspect of the present invention provide it is a kind of using customer identification and cross-selling device method comprising:
A. the image information of image information acquisition unit acquisition customer, and the image information of customer is sent to customer's identification Unit;
B. the Customer Information of the image information of customer and Customer Information library is compared by customer's recognition unit, to judge to care for Whether the image information of visitor is Customer Information in the Customer Information library;
C. such as image information of customer is the Customer Information in Customer Information library, and analytic unit is according to Customer Information, customer Consumption history information and the behavior property information of customer analyze, to obtain relevant product information;
D. Customer Information display unit shows Customer Information;With
E. product information display unit shows product information.
The image information of the customer obtained from image information acquisition unit includes number-plate number image and the customer of customer Face-image.
Description of the drawings
In an illustrative manner and the present invention will be described with reference to the accompanying drawings now, wherein:
Fig. 1 is customer's identification and cross-selling device described in one embodiment of the present of invention.
Specific implementation mode
Embodiment is more fully described referring to following examples, the mode that example is only through explanation herein provides, and It is not intended to limit.
Fig. 1 shows a kind of customer identification and cross-selling device.A kind of customer identification and cross-selling device 100 include Image information acquisition unit 102, customer's recognition unit 104, analytic unit 106, Customer Information display unit 118 and product information Display unit 120.Image information acquisition unit 102 is used to obtain the image information of customer, and the image information of the customer is sent out It is sent to customer's recognition unit 104 connected to it.In one embodiment, the image information of customer is the number-plate number image of customer Or the face-image of customer.In another embodiment, image information acquisition unit 102 is closed-circuit television system, and closed-circuit television System may include that image analysis function carries out preliminary analysis with the image information of the customer to acquisition.
Customer's recognition unit 104 connects with image information acquisition unit 102, analytic unit 106 and Customer Information library 108 respectively It connects, for the image information of customer to be compared with the Customer Information in Customer Information library 108, to retrieve matched customer, from And identify the customer.In one embodiment, Customer Information include the name of customer, the age, gender, face-image, the number-plate number, Shou Machine numbers, wechat No. etc..
In one embodiment, customer's recognition unit 104 includes number-plate number identification module.When the image information of customer is to care for When the number-plate number image of visitor, number-plate number identification module is by the license plate number in the number-plate number image and Customer Information library 108 Code is made comparisons, to judge whether the number-plate number image is the number-plate number in Customer Information library 108, to identify the customer.
In another embodiment, customer's recognition unit 104 includes customer's face-image identification module.The image information of customer When being the face-image of customer, customer's face-image identification module is by the customer face in the face-image and Customer Information library 108 Portion's image is made comparisons, to judge whether the face-image is customer's face-image in Customer Information library 108, to identify the Gu Visitor.In another embodiment, customer's recognition unit 104 may include number-plate number identification module and customer's face-image identification mould Block.
Analytic unit 106 respectively with consumption history information reading unit 112, behavior property Information reading unit 116 and production Product display unit 120 connects, for Customer Information, the consumption history letter according to the customer identified from customer's recognition unit 104 Breath and behavior property information are analyzed, to obtain relevant product information.Product information display unit 120 and analytic unit 106 connections, for showing above-mentioned product information.In one embodiment, product information display unit 120 can be intelligent hand Table, mobile phone, portable computer, tablet computer etc..
Consumption history information reading unit 112 is connect with consumption history information storage unit 110, and consumption is stored in read The consumption history information of customer in history information storage unit 110.In one embodiment, consumption history information includes that shopping is gone through History information, dining historical information, amusement historical information and purchase service history information.
Behavior property Information reading unit 116 is connect with behavior property information memory cell 114, and a reading is stored in behavior The behavior property information of customer in attribute information storage unit 114.In one embodiment, behavior property information is included in shopping When color preference, brand preference, style of wearing the clothes, its hairstylist liked;Customer to food, wine (such as red wine, whiskey), The hobby of culinary art;And customer like workshop, exhibition, concert, Reiseziel, airline, social media, electricity Shadow advance notice, kinds of automobile, mobile phone formula.
In one embodiment, relevant product information is and is stored in Customer Information library 108, consumption history information storage unit 112 and the Customer Information in behavior property information memory cell 116, consumption history information and the information-related production of behavior property Product information.For example, as certain customer women likes buying the handbag of a certain brand.Analytic unit 106 is according to above-mentioned Customer Information (women), consumption history information and behavior property information (handbag for buying a certain brand) are analyzed, from different products It is obtained and above-mentioned relevant product information (a new handbag of such as brand) in information.The relevant product information is in product Information display unit 120 is shown.
Customer Information display unit 118 is connect with customer's recognition unit 104, when customer's recognition unit 104 successfully identifies one When customer is the customer in Customer Information library, Customer Information display unit 118 shows the Customer Information of the customer.In an embodiment In, customer's identification and cross-selling device 100 include alerting signal transmission unit 122.Alerting signal transmission unit 122 and customer Recognition unit 104 and Customer Information display unit 118 connect, when customer's recognition unit 104 successfully identifies that a customer believes for customer When ceasing the customer in library, prompting message transmission unit 122 sends alerting signal to Customer Information display unit 118.Receive prompting After signal, Customer Information display unit 118 shows the Customer Information of the customer.In one embodiment, Customer Information display unit 118 can be smartwatch, mobile phone, portable computer, tablet computer etc..
In one embodiment, customer's identification and cross-selling device 100 include customer location detection unit 124.Customer position It sets detection unit 124 to connect with Customer Information display unit 118, (such as customer is in certain shopping center for the position for detecting customer Specific location), and location information is sent to Customer Information display unit 118.The location information shows single in Customer Information Member 118 is shown.Applicable technology such as Wifi on the use of customer location detection unit 124 open market, bluetooth, The wireless communication techniques such as iBeacon, and/or transmission have the closed-circuit television of image analysis function to detect the position of customer.
Following embodiment illustrates a kind of identified using above-mentioned customer and the method for cross-selling device.
First, above-mentioned customer identification and cross-selling device are had been provided with when certain customer's walking enters or drives to enter one Market, image information acquisition unit (as with image analysis function closed-circuit television system) acquire the customer face-image or The number-plate number of the customer is the image information of customer, and the image information is sent to customer's recognition unit.Then, Gu Keshi The Customer Information of the image information and Customer Information library is compared by other unit, to judge whether the image information belongs to customer Customer Information in information bank, to identify whether the customer is customer in Customer Information library.If so, analytic unit can basis It Customer Information of the customer in Customer Information library, the consumption history information in consumption history information storage unit and is expert at It is analyzed for the behavior property information in attribute information storage unit, to obtain relevant product information.Customer's display unit is aobvious Show the Customer Information of the customer, and product information display unit shows the product information.
In one embodiment, above-mentioned customer's identification and cross-selling device can facilitate staff (such as customer service director) to caring for Visitor, especially specified customer such as VIP honored guest, carries out cross-selling service.For example, when a VIP honored guest enters market, Gu Keshi Other unit identifies that the customer is the VIP honored guest in Customer Information library, and staff sees the VIP honored guest by customer's display unit Customer Information after, to the VIP honored guest to be shown in product information display unit product carry out cross-selling.
In another embodiment, customer location detection unit utilize wireless communication technique such as Wifi, bluetooth, iBeacon etc., Or transmission has the closed-circuit television of image analysis function to detect the position of customer, and location information is sent to Customer Information and is shown Unit, to notify the staff near customer location to take corresponding action such as product cross-selling to the customer.
Although various embodiments have been described with reference to some examples, it will be understood by those skilled in the art that can Various changes are carried out, equivalent can be used for substituting its element, and these examples are not intended to limit disclosed specific embodiment.

Claims (4)

1. a kind of customer's identification and cross-selling device, including:
Image information acquisition unit, the image information for obtaining customer;
Customer's recognition unit is connect with described image information acquisition unit, for believing the image information of the customer and customer The Customer Information in breath library is compared, to retrieve matched customer, to identify the customer;
Consumption history information storage unit, the consumption history information for storing customer;
Consumption history information reading unit is connect with the consumption history information storage unit, for believing from the consumption history The consumption history information of the customer is read in breath storage unit;
Behavior property information memory cell, the behavior property information for storing customer;
Behavior property Information reading unit is connect with the behavior property information memory cell, for believing from the behavior property The behavior property information of the customer is read in breath storage unit;
Analytic unit is read with customer's recognition unit, the consumption history information reading unit and the behavior property information Unit is taken to connect, for the Customer Information according to the customer, consumption history information and behavior property information are analyzed, to obtain Obtain relevant product information;
Customer Information display unit is connect, the Customer Information for showing the customer with customer's recognition unit;With
Product information display unit is connect with the analytic unit, for showing the product information;
Wherein, the image information of the customer includes the number-plate number image of customer and the face-image of customer.
2. customer's identification as described in claim 1 and cross-selling device, wherein customer's recognition unit includes license plate number Code identification module and/or customer's face-image identification module, the Gu for judging to obtain from described image information acquisition unit Whether the number-plate number image of visitor is the number-plate number in the Customer Information library, and/or for judging from described image information Whether customer's face-image of the customer obtained in acquiring unit is customer's face-image in the Customer Information library, to know The not described customer.
3. customer's identification as described in claim 1 and cross-selling device, further comprise:
Customer location detection unit is connect, the position for detecting the customer and display with the Customer Information display unit In on Customer Information display unit.
4. customer's identification as described in claim 1 and cross-selling device, further comprise:
Alerting signal transmission unit is connect with customer's recognition unit and the Customer Information display unit, for when described When customer's recognition unit identifies that the customer is the customer in the Customer Information library, carried to Customer Information display unit transmission Awake signal,
Wherein, when the Customer Information display unit receives the alerting signal, the alerting signal and the customer's are shown Customer Information.
CN201710047962.6A 2017-01-20 2017-01-20 A kind of customer identification and cross-selling device Pending CN108335116A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111582983A (en) * 2020-05-07 2020-08-25 悠尼客(上海)企业管理有限公司 Personalized control method based on face recognition and customer behaviors

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US20080249867A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Method and apparatus for using biometric data for a customer to improve upsale and cross-sale of items
US20080249865A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Recipe and project based marketing and guided selling in a retail store environment
CN102156942A (en) * 2011-04-08 2011-08-17 东华大学 RFID based method for recommending commodities
WO2015009706A2 (en) * 2013-07-18 2015-01-22 Ebay Inc. Reverse showrooming and merchant-customer engagement system
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Publication number Priority date Publication date Assignee Title
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