CN108256740A - A kind of control method for obtaining internet information spreading index - Google Patents

A kind of control method for obtaining internet information spreading index Download PDF

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CN108256740A
CN108256740A CN201711407532.7A CN201711407532A CN108256740A CN 108256740 A CN108256740 A CN 108256740A CN 201711407532 A CN201711407532 A CN 201711407532A CN 108256740 A CN108256740 A CN 108256740A
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CN108256740B (en
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李青龙
周世勇
彭璿韬
王雪峰
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Beijing Wisdom Star Information Technology Co Ltd
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Beijing Wisdom Star Information Technology Co Ltd
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Abstract

The invention discloses a kind of control methods for obtaining internet information spreading index, need the specified internet information monitored and data source including setting;Timing captures distribute new dispatchs information and all reprinting information, related commentary information and the basic information for thumbing up information to it that internet information is specified in pre-set data source;Distribute new dispatchs amount of the internet information in pre-set data source is calculated, reprints number, comment on number and thumbs up number;According to the obtained amount of distributing new dispatchs of the internet information, number is reprinted, comment on number and thumbs up number, it is set in different internet information spreading indexes after weight accounting, according to different weight accountings, by to the amount of distributing new dispatchs, reprint number, comment number and thumb up the standard figures that number calculated using natural logrithm mode, the internet information is calculated and each internet information spreading index and preserves accordingly.The present invention solves the problems, such as the effect of the propagation and the influence that measure news in all its bearings.

Description

A kind of control method for obtaining internet information spreading index
Technical field
This application involves computer information technology field, more particularly to a kind of control for obtaining internet information spreading index Method.
Background technology
During internet information spreading, the propagation index such as ability, influences that how metrical information is propagated is news master The topic of pipe unit, media side and media people institute common concern.Press chief's unit may be concerned about the influence degree of public opinion, wave And range, be negative passiveness, the factors such as still face up;And media side and media people then concern that how many people have paid close attention to certainly The propagation indication informations such as the news of oneself has been reprinted by the news of oneself publication, how many family, and whether the dissemination goal of oneself reaches.Matchmaker Body side and media people, which obtain the method for propagating indication information, substantially following several approach:1. understand to each World Jam, public platform Public comment situation;2. other media papers publisheds are obtained, so as to obtain the feedbacks such as influence power;3. look for the media evaluation and test machine of profession Structure is evaluated and tested.
Above-mentioned several approach have certain limitation:1. all forum's related commentaries can not possibly be checked, for comment Positive negative report without whole statistical result.2. for the reprinting sum of media, reprint path and hardly result in.It is 3. of high cost It is high, it is impossible to often to do, the approaches and methods of professional media statistics are also opaque.
It can be seen that a kind of technical solution for the control method that can obtain internet information spreading index is currently needed, Can the amount of distributing new dispatchs such as automatically retrieval online media sites, wechat public platform, reprint number and the just negative and each channel of comment reprints feelings The basic statisticals number such as condition, concern topic, and obtain four transmissibility, influence power, directed force and public credibility important internet informations Indication information is propagated, measures the effect of propagation and the influence of news in all its bearings.
Invention content
The embodiment of the present application provides a kind of control method for obtaining internet information spreading index, to solve currently to need energy The amounts of distributing new dispatchs such as enough automatically retrieval online media sites, wechat public platform reprint number and the just negative and each channel papers published of comment, The basic statisticals numbers such as topic are paid close attention to, and obtain four transmissibility, influence power, directed force and public credibility important internet information spreadings The technical issues of indication information, the effect of the propagation and the influence that measure news in all its bearings.
The present invention provides it is a kind of obtain internet information spreading index control method, including:
System pre-sets one that the specified internet information for needing to monitor and specified internet information are accordingly propagated A or multiple data sources;
System periodically captures the information of distributing new dispatchs that internet information is specified in pre-set data source according to predetermined period, And all reprinting information, relevant comment information and the basic information for thumbing up information to it;
The internet information is calculated in pre-set data source according to the basic information of crawl in system The amount of distributing new dispatchs, reprint number, comment on number and thumb up number;
System according to the obtained amount of distributing new dispatchs of the internet information, reprint number, comment on number and thumb up number, setting is distributed new dispatchs Amount, reprint number, comment number and thumb up number after weight accounting, accounted in different internet information spreading indexes according to different weights Than, by the amount of distributing new dispatchs, reprint number, comment number and thumb up the standard figures that number calculated using natural logrithm mode, be calculated The internet information each internet information spreading index and preserves accordingly.
The data source includes:Need to calculate the website of the internet information spreading index of specified internet information, forum, Microblogging, APP or wechat public platform.
Further, the above method may also include:The system periodically captures pre-set data according to predetermined period Distributing new dispatchs for internet information is specified information and all to its reprinting information, relevant comment information and to thumb up information in source Basic information the step of in, including:
By web crawlers mode in pre-set data source, after the content of acquisition is carried out HTML dissection process, If the display content of pages for judging the data source is the content of preset specified internet information, captures in the data source and specify Distributing new dispatchs for internet information and all to its reprinting information, relevant comment information and thumbs up information at information.
Further, the above method may also include:The system is calculated described according to the basic information of crawl Distribute new dispatchs amount of the internet information in pre-set data source reprints number, comments on number and thumbs up number, refers to:
System is the basic information according to crawl, and the internet information is obtained advance by accumulation calculating mode The amount of distributing new dispatchs in the data source of setting reprints number, comments on number and thumbs up number.
Further, the above method may also include:The internet information spreading index includes:Transmissibility index PSI, shadow Ring power index M II, directed force index BSI and/or public credibility index TSI;
Wherein, PSI is the finger of depth, range or the range of covering for measuring the internet information creation or propagating Mark;The first class index of PSI includes the index OPI that distributes new dispatchs of the internet information, reprints indices P RI and path index PPI, wherein The weight of OPI, the weight of PRI are 1 after being added with the weight of PPI;
MII is to measure the internet information during propagation, how many user pays close attention to or carried out feedback Index;The first class index of MII includes the read index RAI of the internet information, comment indices P CI, thumbs up indices P KI and road Diameter indices P PI, wherein RAI, PCI, PKI are 1 after being added with the respective weight of PPI;
BSI refers to during the internet information spreading, measure the row of the user to browsing the internet information The index of influence degree for caused by;The first class index of BSI includes the read index RAI of the internet information, comment index PCI, moos index PII and word cloud index KWI, wherein RAI, PCI, PII are 1 after being added with the respective weight of KWI;
TSI is to measure the internet information during propagation, and user is to the finger of the internet information degree of faith Mark;The first class index of TSI includes event index BEI, moos index PII and the path index PPI of the internet information, wherein BEI, PII are 1 after being added with the respective weight of PPI.
Further, the above method may also include:The system according to the obtained amount of distributing new dispatchs of the internet information, turn Number is carried, number is commented on and thumbs up number, the setting amount of distributing new dispatchs reprints number, comment number and thumbs up number in different internet information spreading indexes After middle weight accounting, according to different weight accountings, by the amount of distributing new dispatchs, reprint number, comment number and thumb up number using nature pair The standard figures that calculate of number modes, be calculated the internet information accordingly each internet information spreading index the step of, Including:
The calculation formula of the PSI is that each first class index carries out addition after being multiplied by corresponding respective weight in transmissibility index Operation, result after addition are multiplied by 10;
The calculation formula of the MII is that each first class index carries out addition after being multiplied by corresponding respective weight in influence index Operation, result after addition are multiplied by 10;
The calculation formula of the BSI is that each first class index carries out addition after being multiplied by corresponding respective weight in directed force index Operation, result after addition are multiplied by 10;
The calculation formula of the TSI is that each first class index carries out addition after being multiplied by corresponding respective weight in public credibility index Operation, result after addition are multiplied by 10.
Further, the above method may also include:Each first class index is multiplied by corresponding respective power in the transmissibility index Add operation is carried out after weight, is referred to:
In transmissibility index first class index OPI be multiplied by its weight the result is that the standard value for each two-level index for passing through OPI It is multiplied by after corresponding respective weight after carrying out add operation and obtains, wherein, the two-level index of OPI includes each number in transmissibility index According to distribute new dispatchs number and the sum of distributing new dispatchs of all data sources in source, each data source distribute new dispatchs several weights and distributing new dispatchs for all data sources it is total Several weights is 1 after being added;
Wherein, in transmissibility index first class index OPI be multiplied by its weight the result is that several standard of distributing new dispatchs of each data source Value carries out add operation, then be multiplied by sum of distributing new dispatchs with the standard value of the sum of distributing new dispatchs of all data sources after being multiplied by respective weight The result that weight obtains obtains after carrying out add operation;Wherein, the hair that several standard values is each data source of distributing new dispatchs of each data source Original text number adds the natural logrithm after 1, and the standard value for sum of distributing new dispatchs is the total natural logrithm added after 1 of distributing new dispatchs;
In transmissibility index first class index PRI be multiplied by its weight the result is that the standard value for each two-level index for passing through PRI It is multiplied by after corresponding respective weight after carrying out add operation and obtains;Wherein, in transmissibility index first class index PRI two-level index Number and the reprinting sum of all data sources, the weight and all data sources of the reprinting number of each data source are reprinted including each data source Reprinting sum weight be added after be 1;
Wherein, in transmissibility index first class index PRI be multiplied by its weight the result is that the standard of the reprinting number of each data source Value carries out add operation, then be multiplied by reprinting sum with the standard value of the reprinting sum of all data sources after being multiplied by respective weight The result that weight obtains obtains after carrying out add operation;Wherein, the standard value of the reprinting number of each data source turns for each data source It carries number and adds the natural logrithm after 1, the standard value for reprinting sum is the total natural logrithm added after 5 of distributing new dispatchs;
In transmissibility index first class index PPI be multiplied by its weight the result is that the standard value for each two-level index for passing through PPI It is multiplied by after corresponding respective weight after carrying out add operation and obtains;Wherein, in transmissibility index first class index PPI two-level index Including reprinting media sum and emphasis media number, reprint media sum weight be added with the weight of emphasis media number after be 1;
Wherein, in transmissibility index first class index PPI be multiplied by its weight the result is that reprint media sum standard value multiply With reprint the weight of media sum and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain;Wherein, The standard value for reprinting media sum adds the natural logrithm after 1, the standard of emphasis media number for the reprinting media sum of each data source It is worth and adds the natural logrithm after 1 for emphasis media number.
Further, the above method may also include:Each first class index is multiplied by corresponding respective power in the influence index Add operation is carried out after weight, is referred to:
In influence index first class index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI It is multiplied by after corresponding respective weight after carrying out add operation and obtains;Wherein, in influence index first class index RAI two-level index Including daily read number, single averagely read number, maximum single read number and read sum, daily read number, single averagely read Reading, maximum single reading number are 1 after being added with the respective weight for reading sum;
Wherein, in influence index first class index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single It is laggard that the standard value for averagely reading single reading number of standard value, maximum of number and the standard value for reading sum are multiplied by respective weight It is obtained after row add operation;Wherein, the standard value, the single standard value for averagely reading number, maximum single reading of number are daily read Several standard values and the standard value of reading sum add the natural logrithm after 1 for respective numerical value;
In influence index first class index PCI be multiplied by its weight the result is that each two-level index for passing through first class index PCI Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index PCI in influence index Two-level index includes average daily comment number, single average review number, maximum single comment number and comment sum, daily comments on number, list Piece average review number, maximum single comment number are 1 after being added with the respective weight of comment sum;
Wherein, in influence index first class index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single It is laggard that the standard value of the standard value of average review number, the standard value of maximum single comment number and comment sum is multiplied by respective weight It is obtained after row add operation;Wherein, daily the standard value of comment number, single of standard value, the maximum of single average review number are commented on Several standard values and the standard value of comment sum add the natural logrithm after 1 for respective numerical value;
In influence index first class index PKI be multiplied by its weight the result is that each two-level index for passing through first class index PKI Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index PKI in influence index Two-level index include it is average daily thumb up number, single averagely thumb up number, maximum single thumb up number and thumb up sum, daily thumb up number, single It is 1 that a piece, which averagely thumbs up number, single of maximum thumbs up and counts and thumb up after total respective weight is added;
Wherein, in influence index first class index PKI be multiplied by its weight the result is that it is average daily thumb up several standard values, single Averagely thumb up several standard values, maximum single thumb up several standard values and thumb up the standard value of sum to be multiplied by respective weight laggard It is obtained after row add operation;Wherein, daily thumb up several standard values, single averagely thumb up several standard values, maximum single thumb up Several standard values adds the natural logrithm after 1 with the standard value for thumbing up sum for respective numerical value;
In influence index first class index PPI be multiplied by its weight the result is that each two-level index for passing through first class index PPI Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index PPI in influence index Two-level index includes reprinting media sum and emphasis media number, and the weight for reprinting media sum is added with the weight of emphasis media number It is 1 afterwards;
Wherein, in influence index PPI be multiplied by its weight the result is that reprint media sum standard value be multiplied by reprinting matchmaker The weight of body sum and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain;Wherein, media are reprinted The standard value of sum adds the natural logrithm after 1 for the reprinting media sum of each data source, and the standard value of emphasis media number is attached most importance to Media number adds the natural logrithm after 1.
Further, the above method may also include:Each first class index is multiplied by corresponding respective power in the directed force index Add operation is carried out after weight, is referred to:
In directed force index first class index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI It is multiplied by after corresponding respective weight after carrying out add operation and obtains;Wherein, in directed force index first class index RAI two-level index Including daily read number, single averagely read number, maximum single read number and read sum, daily read number, single averagely read Reading, maximum single reading number are 1 after being added with the respective weight for reading sum;
Wherein, in directed force index first class index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single It is laggard that the standard value for averagely reading single reading number of standard value, maximum of number and the standard value for reading sum are multiplied by respective weight It is obtained after row add operation;Wherein, the standard value, the single standard value for averagely reading number, maximum single reading of number are daily read Several standard values and the standard value of reading sum add the natural logrithm after 1 for respective numerical value;
In directed force index first class index PCI be multiplied by its weight the result is that by first class index PCI in directed force index Each two-level index standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, in directed force index The two-level index of first class index PCI includes average daily comment number, single average review number, maximum single comment number and comment sum, Average daily comment number, single average review number, maximum single comment number are 1 after being added with the respective weight of comment sum;
Wherein, in directed force index first class index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single It is laggard that the standard value of the standard value of average review number, the standard value of maximum single comment number and comment sum is multiplied by respective weight It is obtained after row add operation;Wherein, daily the standard value of comment number, single of standard value, the maximum of single average review number are commented on Several standard values and the standard value of comment sum add the natural logrithm after 1 for respective numerical value;
In directed force index first class index PII be multiplied by its weight the result is that by first class index PII in directed force index Each two-level index standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, in directed force index The two-level index of first class index PII includes daily commenting on total, average daily front comment number and average daily reverse side comment number, average daily to comment on Total, average daily front comment number is 1 after being added with the respective weight of average daily reverse side comment number;
Wherein, in directed force index first class index PII be multiplied by its weight the result is that standard value, the day of average daily comment sum The standard value of front comment number and the standard value of average daily reverse side comment number, which are multiplied by after respective weight, carries out after add operation It arrives;Wherein, the standard value for commenting on the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number is each Natural logrithm from after numerical value plus 1;
In directed force index first class index KWI be multiplied by its weight the result is that by first class index KWI in directed force index Each two-level index standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, in directed force index The two-level index of first class index KWI includes average daily Keywords matching number, average daily word cloud innovation number and average daily keyword and propagates number, day The weight of equal Keywords matching number, average daily word cloud innovation number and average daily keyword propagation number is 1 after being added;
Wherein, in directed force index first class index KWI be multiplied by its weight the result is that the standard of average daily Keywords matching number The standard value that value, the standard value of average daily word cloud innovation number and average daily keyword propagate number is multiplied by progress addition fortune after respective weight It is obtained after calculation;Wherein, the standard value of average daily Keywords matching number, the standard value of average daily word cloud innovation number and average daily keyword pass It broadcasts several standard values and adds the natural logrithm after 1 for respective numerical value.
Further, the above method may also include:Each first class index is multiplied by corresponding respective power in the public credibility index Add operation is carried out after weight, is referred to:
In public credibility index first class index BEI be multiplied by its weight the result is that each two-level index for passing through first class index BEI Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index BEI in public credibility index Two-level index includes average daily original copy amount, daily by reprinting original text amount, daily by reprinting microblogging number, daily by reprinting wechat number and average daily Major event original text amount, average daily original copy amount, daily by reprinting original text amount, daily by reprinting microblogging number, daily by reprinting wechat number and day The respective weight of equal major event original text amount is 1 after being added;
Wherein, in public credibility index first class index BEI be multiplied by its weight the result is that the standard value of average daily original copy amount, average daily By the standard value of reprinting microblogging number, daily it is multiplied by respectively by the standard value of the standard value of reprinting wechat number and average daily major event original text amount From weight after carry out add operation after obtain;Wherein, the standard value of average daily original copy amount, daily by the standard of reprinting microblogging number Value, daily by the standard value of the standard value of reprinting wechat number and average daily major event original text amount for respective numerical value add it is naturally right after 1 Number;
In public credibility index first class index PII be multiplied by its weight the result is that each two-level index for passing through first class index PII Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index PII in public credibility index Two-level index includes daily commenting on total, average daily front comment number and average daily reverse side comment number, daily comments on total, average daily front Comment number is 1 after being added with the respective weight of average daily reverse side comment number;
Wherein, in public credibility index PII be multiplied by its weight the result is that the standard value of average daily comment sum, average daily front are commented It is multiplied by after carrying out add operation after respective weight and obtains by the standard value of the standard value of number and average daily reverse side comment number;Wherein, The standard value for commenting on the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number adds for respective numerical value Natural logrithm after 1;
In public credibility index first class index PPI be multiplied by its weight the result is that each two-level index for passing through first class index PPI Standard value be multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, first class index PPI in public credibility index Two-level index includes average daily reprinting media sum and average daily emphasis media number, the average daily weight for reprinting media sum and average daily emphasis The weight of media number is 1 after being added;
Wherein, in public credibility index first class index PPI be multiplied by its weight the result is that the average daily standard for reprinting media sum Value is multiplied by the weight of average daily reprinting media sum and the standard value of average daily emphasis media number is multiplied by the weight of average daily emphasis media number It is obtained after addition;Wherein, the standard value for daily reprinting media sum adds the natural logrithm after 1, day for average daily media sum of reprinting The standard value of equal emphasis media number adds the natural logrithm after 1 for average daily emphasis media number.
Compared with prior art, with the application of the invention, the basic information captured automatically by system, setting basic information is not After weight accounting in internet information spreading index, according to different weight accountings, by the amount of distributing new dispatchs, reprinting number, comment The standard figures that number is calculated using natural logrithm mode are counted and thumbed up, the internet information each internet accordingly is calculated Information spread index measures the effect of propagation and the influence of news in all its bearings;All forums of needs can be checked in this way Comment;Reduce cost simultaneously.
Description of the drawings
Attached drawing described herein forms the part of the application, this Shen for providing further understanding of the present application Illustrative embodiments and their description please do not form the improper restriction to the application for explaining the application.In the accompanying drawings:
Fig. 1 is that a kind of one kind of control method for obtaining internet information spreading index provided by the embodiments of the present application is specific The flow diagram of embodiment;
Fig. 2 is the control method that internet information spreading index is obtained in a kind of the application provided by the embodiments of the present application The structure diagram of specific embodiment.
Specific embodiment
Purpose, technical scheme and advantage to make the application are clearer, below in conjunction with the application specific embodiment and Technical scheme is clearly and completely described in corresponding attached drawing.Obviously, described embodiment is only the application one Section Example, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing Go out all other embodiments obtained under the premise of creative work, shall fall in the protection scope of this application.
The present invention provides a kind of control methods for obtaining internet information spreading index, being capable of automatically retrieval online media sites Or the amount of distributing new dispatchs such as wechat public platform, reprinting number and the basic statisticals such as the just negative and each channel papers published of comment, concern topic Number, and transmissibility, influence power, directed force and the important internet information spreading indication information of public credibility four are obtained, from each side The effect of propagation and the influence of planar survey news.
Relate generally to that (such as computer or intelligent terminal etc. are set by equipment with central processing function in this application It is standby) carry out internet information processing, need to explain the following contents.
The system grabs time:System updates the article of account the previous day publication and its reads number daily;
It is total to read number:The current all articles of certain account read number summation;
Averagely read number:It is total to read number divided by the current publication article number of certain account;
Always thumb up number:The current all articles of certain account thumb up several summations;
Averagely thumb up number:Always thumb up number divided by the current publication article number of certain account;
Maximum reads number:The current highest of certain account reads number.The quantity of data is more than 100,000, and system refers to 100001 Generation;
Maximum thumbs up number:The current highest of certain account thumbs up number;
Thumb up rate:It always thumbs up number divided by always reads number;
Send out microblogging number:The current issuing microblog sum of certain account (including forwarding microblogging);
Forwarding sum:The current issuing microblog of certain account (including forwarding microblogging) is forwarded sum;
Comment sum:The current issuing microblog of certain account (including forwarding microblogging) is by comment sum;
Original number:The original microblogging sum of the current publication of certain account;
Original forwarding number:Current the issued original microblogging of certain account is forwarded sum;
Original comment number:Current the issued original microblogging of certain account is by comment sum;
Original reading total amount:Current the issued original microblogging of certain account is read sum;
APP:APP is third party application, mainly the application software under the systems such as ios, mac or android.
For the convenience of description, in the embodiment of the present application, mainly by being introduced for computer system operation.
It please refers to Fig.1, as shown in Figure 1, a kind of control for obtaining internet information spreading index provided by the embodiments of the present application Method processed, includes the following steps:
Step 110 pre-sets the specified internet information that monitors and specified internet information is needed accordingly to be propagated One or more data sources;
Wherein, the data source can include:Need to calculate the internet information spreading index of specified internet information The data sources such as website, forum, microblogging, APP or wechat public platform.
Such as:The website for needing to calculate internet information spreading index is the portals such as Netease, Sina, Sohu or the www.xinhuanet.com Website.Here it is the propagation condition that setting needs the internet information data monitored in some data source, including the internet Information data in data source the amount of distributing new dispatchs, reprint number, comment number and thumb up number etc. basic informations propagation datas.
Wherein, internet information can be the information of certain news or the content information of certain article etc., as long as with passing The internet information content for broadcasting characteristic can be the internet information of the application meaning, and the application is not limited in any way this.
Step 120, system periodically capture the hair that internet information is specified in pre-set data source according to predetermined period Original text information and all to its reprinting information, relevant comment information and thumb up the basic informations such as information;
In this step, the content of acquisition is carried out by HTML by web crawlers mode in pre-set data source After dissection process, if the display content of pages for judging the data source is the content of preset specified internet information, crawl should Distributing new dispatchs for internet information is specified information and all to its reprinting information, relevant comment information and to thumb up in data source Information.
Wherein, predetermined period can be 5 days, 7 days, 10 days, 15 days or 30 according to different internet information spreading indexs It etc., the application is not limited in any way this.
The internet information is calculated pre-set according to the basic information of crawl in step 130, system The amount of distributing new dispatchs in data source reprints number, comments on number and thumbs up number;
System be by accumulation calculating mode obtain distribute new dispatchs amount of the internet information in pre-set data source, Number is reprinted, number is commented on and thumbs up number.
Step 140, system according to the obtained amount of distributing new dispatchs of the internet information, reprint number, comment on number and thumb up number, count Internet information spreading index of the internet information in transmissibility, influence power, directed force and/or public credibility is calculated, and is preserved Into database.
It specifically includes:System according to the obtained amount of distributing new dispatchs of the internet information, reprint number, comment on number and thumb up number, The setting amount of distributing new dispatchs reprints number, comment number and thumbs up number in different internet information spreading indexes after weight accounting, according to difference Weight accounting, by the amount of distributing new dispatchs, reprint number, comment number and thumb up the standard figures that number calculated using natural logrithm mode, Internet information spreading index of the internet information in transmissibility, influence power, directed force and/or public credibility is calculated, And it is saved in database.
Wherein, particular content is as follows:
Transmissibility index (PSI, Propagation strength index):For measuring an internet information (example Such as:Certain news) creation or depth, the index of range or the range of covering propagated.
After the calculation formula of transmissibility index (PSI) is multiplied by corresponding respective weight for each first class index in transmissibility index Add operation is carried out, result after addition is multiplied by 10.
Wherein, the first class index of transmissibility index (PSI) can include internet information (such as:Certain news) hair Original text index (OPI) reprints index (PRI) and path index (PPI), respective weight can according to the situation of reality (such as Influence situation or significance level etc.) it is adjusted, the application is not limited in any way this.But the weight of index of distributing new dispatchs (OPI), The weight of reprinting index (PRI) should be 1 after being added with the weight of path index (PPI).
In practice, in transmissibility index OPI be multiplied by its weight the result is that the standard value for each two-level index for passing through OPI It is multiplied by after corresponding respective weight after carrying out add operation and obtains.
Wherein, the two-level index of OPI can include each data source distribute new dispatchs number (such as:News website, forum, microblogging, The number of distributing new dispatchs of APP or wechat public platform) and all data sources sum of distributing new dispatchs, respective weight can be according to practical feelings Condition (such as influencing situation or significance level etc.) is adjusted, and the application is not limited in any way this.But the hair of each data source The weight of original text number should be 1 after being added with the weight of the sum of distributing new dispatchs of all data sources.
Specifically, in transmissibility index OPI be multiplied by its weight the result is that the standard value (example for distributing new dispatchs several of each data source Such as:News website, forum, microblogging, APP or wechat public platform number of distributing new dispatchs) be multiplied by respective weight after carry out add operation, It is multiplied by after the result that total weight of distributing new dispatchs obtains carries out add operation and obtains with the standard value of the sum of distributing new dispatchs of all data sources again It arrives.
Wherein, several standard value of distributing new dispatchs of each data source is distributed new dispatchs total for the natural logrithm behind distribute new dispatchs number plus 1 of each data source Several standard values is the total natural logrithm added after 1 of distributing new dispatchs.It is actually detected, it can be made by the calculation formula of wherein natural logrithm Obtained result is more effective to evaluation and test transmissibility index and improves accuracy.
Wherein, in transmissibility index PRI be multiplied by its weight the result is that the standard value for each two-level index for passing through PRI is multiplied by It is obtained after carrying out add operation after corresponding respective weight.
Wherein, in transmissibility index PRI two-level index can include each data source reprinting number (such as:News website, The reprinting number of forum, microblogging or wechat public platform, it should be noted that APP does not note down reprinting number, so in each data source Reprint number in there is no the reprinting number of APP) and all data sources reprinting sum, respective weight can according to reality situation (such as influencing situation or significance level etc.) is adjusted, and the application is not limited in any way this.But the reprinting of each data source Several weights should be 1 after being added with the weight of the reprinting sum of all data sources.
Specifically, in transmissibility index PRI be multiplied by its weight the result is that the standard value (example of the reprinting number of each data source Such as:News website, forum, microblogging or wechat public platform reprinting number standard value) be multiplied by respective weight after carry out addition Operation, then it is multiplied by the result progress add operation reprinted the weight of sum and obtained with the standard value of the reprinting sum of all data sources After obtain.
Wherein, the standard value of the reprinting number of each data source adds the natural logrithm after 1 for the reprinting number of each data source, reprints total Several standard values is the total natural logrithm added after 5 of distributing new dispatchs.It is actually detected, it can be made by the calculation formula of wherein natural logrithm Obtained result is more effective to evaluation and test transmissibility index and improves accuracy.
Wherein, in transmissibility index PPI be multiplied by its weight the result is that the standard value for each two-level index for passing through PPI is multiplied by It is obtained after carrying out add operation after corresponding respective weight.
Wherein, the two-level index of PPI can include reprinting media sum (such as 3 media turn altogether in transmissibility index Carry, then reprint media sum for 3) and emphasis media number (such as 3 media are reprinted altogether, wherein 2 media are that influence power is big Media, then 2) emphasis media number is, and respective weight (such as can influence situation or significance level according to practical situation Deng) be adjusted, the application is not limited in any way this.But reprint the weight of media sum and the weight phase of emphasis media number It should be 1 after adding.
Specifically, in transmissibility index PPI be multiplied by its weight the result is that reprint media sum standard value be multiplied by reprinting The weight of media sum and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain.
Wherein, the standard value for reprinting media sum adds the natural logrithm after 1, emphasis for the reprinting media sum of each data source The standard value of media number adds the natural logrithm after 1 for emphasis media number.It is actually detected, pass through the calculation formula of wherein natural logrithm The result that can cause is more effective to evaluation and test transmissibility index and improves accuracy.
The specific embodiment that one transmissibility index (PSI) calculates is as follows:
PSI=10* (40%*OPI+50%*PRI+10%*PPI)
Or
PSI=10*
(
40%* (10%*ln (PostWEB)+10%*ln (PostBBS)+10%*ln (PostWechat)+10%*ln (PostWeibo)+10%*ln (PostApps)+50%*ln (PostMount))+
50%* (20%*ln (ReprintWEB)+10%*ln (ReprintBBS)+20%*ln (TReprintWeibo)+ 10%*ln (ReprintWechat)+40%*ln (ReprintMount))+
10%* (60*ln (MeidaMount)+40*ln (MeidaImportant))
)
Influence index (MII, Meida Influence Index):For measure internet information (such as:Certain News) during propagation, how many people's concern or the index fed back.Influence index by read index, comment By index, thumb up the compositions such as index, path index.
After the calculation formula of influence index (MII) is multiplied by corresponding respective weight for each first class index in influence index Add operation is carried out, result after addition is multiplied by 10.
Wherein, the first class index of influence index (MII) can include internet information (such as:Certain news) read It reads index (RAI), comment index (PCI), thumb up index (PKI) and path index (PPI), respective weight can be according to reality The situation (such as influencing situation or significance level etc.) on border is adjusted, and the application is not limited in any way this.But it reads and refers to Number (RAI), thumbs up after index (PKI) is added with the respective weight of path index (PPI) and should be 1 comment index (PCI).
In practice, in influence index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI It is multiplied by after corresponding respective weight after carrying out add operation and obtains.
Wherein, the two-level index of RAI can include it is average daily read number, single averagely read number, it is maximum single read number and Sum is read, respective weight can be adjusted according to practical situation (such as influencing situation or significance level etc.), this Application is not limited in any way this.But daily read number, single averagely read number, maximum single read number and read sum Respective weight should be 1 after being added.
Specifically, in influence index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single averagely read The standard value of the standard value of reading, the standard value of maximum single reading number and reading sum carries out addition after being multiplied by respective weight It is obtained after operation.
Wherein, the standard value, the single standard value for averagely reading number, the standard value of maximum single reading number of number are daily read Add the natural logrithm after 1 for respective numerical value with the standard value for reading sum.It is actually detected, it is public by the calculating of wherein natural logrithm The result that formula can cause is more effective to evaluation and test influence index and improves accuracy.
In influence index PCI be multiplied by its weight the result is that the standard value for each two-level index for passing through PCI is multiplied by accordingly It is obtained after carrying out add operation after respective weight.
Wherein, the two-level index of PCI can include average daily comment number, single average review number, maximum in influence index Single comment number and comment sum, respective weight can be according to practical situations (such as influencing situation or significance level etc.) It is adjusted, the application is not limited in any way this.But daily comment on number, single average review number, maximum single comment number 1 is should be after being added with the respective weight of comment sum.
Specifically, in influence index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single averagely comment Addition is carried out after being multiplied by respective weight by the standard value of the standard value of number, the standard value of maximum single comment number and comment sum It is obtained after operation.
Wherein, the daily standard value of comment number, the standard value of single average review number, the standard value of maximum single comment number Add the natural logrithm after 1 for respective numerical value with the standard value of comment sum.It is actually detected, it is public by the calculating of wherein natural logrithm The result that formula can cause is more effective to evaluation and test influence index and improves accuracy.
In influence index PKI be multiplied by its weight the result is that the standard value for each two-level index for passing through PKI is multiplied by accordingly It is obtained after carrying out add operation after respective weight.
Wherein, in influence index the two-level index of PKI can include it is average daily thumb up number, single averagely thumb up number, maximum Single thumbs up number and thumbs up sum, and respective weight can be according to practical situation (such as influencing situation or significance level etc.) It is adjusted, the application is not limited in any way this.But daily thumb up number, single averagely thumb up number, maximum single thumb up number 1 is should be after being added with the respective weight for thumbing up sum.
Specifically, in influence index PKI be multiplied by its weight the result is that average daily thumb up several standard values, single equalization point Praise several standard values, it is maximum single thumb up several standard values and thumb up sum standard value be multiplied by respective weight after carry out addition It is obtained after operation.
Wherein, daily thumb up several standard values, single averagely thumb up several standard values, maximum single thumb up several standard values Add the natural logrithm after 1 for respective numerical value with the standard value for thumbing up sum.It is actually detected, it is public by the calculating of wherein natural logrithm The result that formula can cause is more effective to evaluation and test influence index and improves accuracy.
In influence index PPI be multiplied by its weight the result is that the standard value for each two-level index for passing through PPI is multiplied by accordingly It is obtained after carrying out add operation after respective weight.
Wherein, the two-level index of PPI can include reprinting media sum (such as 3 media turn altogether in influence index Carry, then reprint media sum for 3) and emphasis media number (such as 3 media are reprinted altogether, wherein 2 media are that influence power is big Media, then 2) emphasis media number is, and respective weight (such as can influence situation or significance level according to practical situation Deng) be adjusted, the application is not limited in any way this.But reprint the weight of media sum and the weight phase of emphasis media number It should be 1 after adding.
Specifically, in influence index PPI be multiplied by its weight the result is that reprint media sum standard value be multiplied by reprinting The weight of media sum and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain.
Wherein, the standard value for reprinting media sum adds the natural logrithm after 1, emphasis for the reprinting media sum of each data source The standard value of media number adds the natural logrithm after 1 for emphasis media number.It is actually detected, pass through the calculation formula of wherein natural logrithm The result that can cause is more effective to evaluation and test influence index and improves accuracy.
The specific embodiment that one influence index (MII) calculates is as follows:
MII=10* (60%*RAI+20%*PCI+10%*PKI+10%*PPI)
MII=10*
(
60%* (40%*ln (Rpd)+40%*ln (Rav)+10%*ln (Rmax)+10%*ln (Rmount))+
20%* (40%*ln (Ppd)+40%*ln (Pav)+10%*ln (Pmax)+10%*ln (Pmount))+
10%* (40%*ln (Zpd)+40%*ln (Zav)+10%*ln (Zmax)+10%*ln (Zmount))+
10%* (60*ln (MM)+40*ln (MI))
)
Directed force index (BSI, Bootstrap strength index):Refer to an internet information (such as:Certain is new Hear) propagate during, the index of influence degree caused by measuring the behavior of user browsing the internet information.Directed force The measurement period of index can be that periods, the application such as 7,10 or 15 days are not construed as limiting this.
After the calculation formula of directed force index (BSI) is multiplied by corresponding respective weight for each first class index in directed force index Add operation is carried out, result after addition is multiplied by 10.
Wherein, the first class index of directed force index (BSI) can include internet information (such as:Certain news) read Reading index (RAI), comment index (PCI), moos index (PII) and word cloud index (KWI), respective weight can be according to realities The situation (such as influencing situation or significance level etc.) on border is adjusted, and the application is not limited in any way this.But it reads and refers to Number (RAI), comment index (PCI), moos index (PII) should be 1 after being added with the respective weight of word cloud index (KWI).
In practice, in directed force index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI It is multiplied by after corresponding respective weight after carrying out add operation and obtains.
Wherein, the two-level index of RAI can include it is average daily read number, single averagely read number, it is maximum single read number and Sum is read, respective weight can be adjusted according to practical situation (such as influencing situation or significance level etc.), this Application is not limited in any way this.But daily read number, single averagely read number, maximum single read number and read sum Respective weight should be 1 after being added.
Specifically, in directed force index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single averagely read The standard value of the standard value of reading, the standard value of maximum single reading number and reading sum carries out addition after being multiplied by respective weight It is obtained after operation.
Wherein, the standard value, the single standard value for averagely reading number, the standard value of maximum single reading number of number are daily read Add the natural logrithm after 1 for respective numerical value with the standard value for reading sum.It is actually detected, it is public by the calculating of wherein natural logrithm The result that formula can cause is more effective to evaluation and test directed force index and improves accuracy.
In directed force index PCI be multiplied by its weight the result is that the standard value for each two-level index for passing through PCI is multiplied by accordingly It is obtained after carrying out add operation after respective weight.
Wherein, the two-level index of PCI can include average daily comment number, single average review number, maximum in directed force index Single comment number and comment sum, respective weight can be according to practical situations (such as influencing situation or significance level etc.) It is adjusted, the application is not limited in any way this.But daily comment on number, single average review number, maximum single comment number 1 is should be after being added with the respective weight of comment sum.
Specifically, in directed force index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single averagely comment Addition is carried out after being multiplied by respective weight by the standard value of the standard value of number, the standard value of maximum single comment number and comment sum It is obtained after operation.
Wherein, the daily standard value of comment number, the standard value of single average review number, the standard value of maximum single comment number Add the natural logrithm after 1 for respective numerical value with the standard value of comment sum.It is actually detected, it is public by the calculating of wherein natural logrithm The result that formula can cause is more effective to evaluation and test directed force index and improves accuracy.
In directed force index moos index (PII) be multiplied by its weight the result is that the standard for each two-level index for passing through PII Value is multiplied by after corresponding respective weight carry out add operation after obtain.
Wherein, the two-level index of PII can include daily commenting on total, average daily front comment number and day in directed force index Equal reverse side comment number, respective weight can be adjusted according to practical situation (such as influencing situation or significance level etc.) Whole, the application is not limited in any way this.But daily comment on it is total, it is average daily front comment number and average daily reverse side comment number it is each 1 is should be from after weight addition.
Specifically, in directed force index PII be multiplied by its weight the result is that standard value, the average daily front of average daily comment sum It comments on the standard value of number and the standard value of average daily reverse side comment number is multiplied by after carrying out add operation after respective weight and obtains.
Wherein, the standard of the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number is commented on It is worth and adds the natural logrithm after 1 for respective numerical value.Knot that is actually detected, being arrived by the calculation formula of wherein natural logrithm Fruit is more effective to evaluation and test directed force index and improves accuracy.
In directed force index word cloud index (KWI) be multiplied by its weight the result is that the standard for each two-level index for passing through KWI Value is multiplied by after corresponding respective weight carry out add operation after obtain.
Wherein, the two-level index of KWI can include average daily Keywords matching number, average daily word cloud innovation number in directed force index Propagate number with average daily keyword, respective weight can according to practical situation (such as influencing situation or significance level etc.) into Row adjustment, the application are not limited in any way this.But average daily Keywords matching number, average daily word cloud innovation number and average daily keyword 1 is should be after propagating the weight addition of number.
Specifically, in directed force index KWI be multiplied by its weight the result is that the standard value of average daily Keywords matching number, average daily The standard value that the standard value of word cloud innovation number and average daily keyword propagate number is multiplied by after respective weight and carries out after add operation It arrives.
Wherein, the standard value of average daily Keywords matching number, the standard value of average daily word cloud innovation number and average daily keyword pass It broadcasts several standard values and adds the natural logrithm after 1 for respective numerical value.It is actually detected, it can be with by the calculation formula of wherein natural logrithm The result made is more effective to evaluation and test directed force index and improves accuracy.
The specific embodiment that one directed force index (BSI) calculates is as follows:
BSI=10* (10%*RAI+10%*PCI+40%*PII+40%*KWI)
BSI=10*
(
10%* (40%*ln (Rpd)+40%*ln (Rav)+10%*ln (Rmax)+10%*ln (Rmount))+
40%* (40%*ln (Pmount)+60%*ln (PosMount) -40%*ln (NagMount))+
10%* (40%*ln (Ppd)+40%*ln (Pav)+10%*ln (Pmax)+10%*ln (Pmount))+
40%* (20%*ln (Keymatch)+60%*ln (keyInnovation)+20%*ln (KeyPropagation))
)
Public credibility index (TSI, Trust strength index):For measure internet information (such as:Certain is new Hear) during propagation, user is to the index of the internet information degree of faith.The measuring and calculating period of public credibility can be 30 Periods, the application such as day, 40 days or 60 days are not construed as limiting this.
After the calculation formula of public credibility index (TSI) is multiplied by corresponding respective weight for each first class index in public credibility index Add operation is carried out, result after addition is multiplied by 10.
Wherein, the first class index of public credibility index (TSI) can include internet information (such as:Certain news) thing Part index (BEI), moos index (PII) and path index (PPI), respective weight can according to practical situation (such as Influence situation or significance level etc.) it is adjusted, the application is not limited in any way this.But event index (BEI), mood refer to Number (PII) should be 1 after being added with the respective weight of path index (PPI).
In practice, in public credibility index event index (BEI) be multiplied by its weight the result is that each two level by BEI refers to Target standard value is multiplied by after corresponding respective weight carry out add operation after obtain.
Wherein, the two-level index of BEI can include average daily original copy amount, daily by reprinting original text amount, daily by reprinting microblogging number, Daily by reprinting wechat number and average daily major event original text amount, respective weight (such as can influence feelings according to practical situation Condition or significance level etc.) it is adjusted, the application is not limited in any way this.But average daily original copy amount, daily by reprinting original text amount, Daily by reprinting microblogging number, be daily added by reprinting wechat number with the respective weight of average daily major event original text amount after should be 1.
Specifically, in public credibility index BEI be multiplied by its weight the result is that the standard value of average daily original copy amount, daily being reprinted The standard value of microblogging number is daily multiplied by respective power by the standard value of the standard value of reprinting wechat number and average daily major event original text amount It is obtained after carrying out add operation after weight.
Wherein, the standard value of average daily original copy amount, daily by the standard value of reprinting microblogging number, daily by the mark of reprinting wechat number The standard value of quasi- value and average daily major event original text amount adds the natural logrithm after 1 for respective numerical value.It is actually detected, by wherein natural The result that the calculation formula of logarithm can cause is more effective to evaluation and test public credibility index and improves accuracy.
In public credibility index moos index (PII) be multiplied by its weight the result is that the standard for each two-level index for passing through PII Value is multiplied by after corresponding respective weight carry out add operation after obtain.
Wherein, the two-level index of PII can include daily commenting on total, average daily front comment number and day in public credibility index Equal reverse side comment number, respective weight can be adjusted according to practical situation (such as influencing situation or significance level etc.) Whole, the application is not limited in any way this.But daily comment on it is total, it is average daily front comment number and average daily reverse side comment number it is each 1 is should be from after weight addition.
Specifically, in public credibility index PII be multiplied by its weight the result is that standard value, the average daily front of average daily comment sum It comments on the standard value of number and the standard value of average daily reverse side comment number is multiplied by after carrying out add operation after respective weight and obtains.
Wherein, the standard of the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number is commented on It is worth and adds the natural logrithm after 1 for respective numerical value.Knot that is actually detected, being arrived by the calculation formula of wherein natural logrithm Fruit is more effective to evaluation and test public credibility index and improves accuracy.
Wherein, in public credibility index PPI be multiplied by its weight the result is that the standard value for each two-level index for passing through PPI is multiplied by It is obtained after carrying out add operation after corresponding respective weight.
Wherein, the two-level index of PPI can include average daily media sum of reprinting (such as averagely in one day in public credibility index 3) and average daily emphasis media number is (such as 3 altogether averagely in one day 3 media are reprinted altogether, then daily reprint media sum as Media are reprinted, wherein 2 media are the big media of influence power, then average daily emphasis media number is 2), respective weight can root Factually the situation (such as influencing situation or significance level etc.) on border is adjusted, and the application is not limited in any way this.But day The weight of reprinting media sum should be 1 after being added with the weight of average daily emphasis media number.
Specifically, in public credibility index PPI be multiplied by its weight the result is that the average daily standard value for reprinting media sum is multiplied by The average daily weight for reprinting media sum and the standard value of average daily emphasis media number be multiplied by average daily emphasis media number weight be added after It obtains.
Wherein, daily reprint the standard value of media sum and add the natural logrithm after 1 for average daily reprinting media sum, day counterpoise The standard value of point media number adds the natural logrithm after 1 for average daily emphasis media number.It is actually detected, pass through the meter of wherein natural logrithm The result that calculation formula can cause is more effective to evaluation and test public credibility index and improves accuracy.
The specific embodiment that one public credibility index (TSI) calculates is as follows:
TSI=10* (30%*BEI+20%*PII+50%*PPI)
TSI=10* (
30%* (10%*ln (Cmount)+20%*ln (Tmount)+5%*ln (Smount)+5%*ln (Wmount)+ 60%*ln (Imount))+
20%* (40%*ln (Pmount)+60%*ln (PosMount) -40%*ln (NagMount))+
50%* (20*ln (MM)+80*ln (MI))
)
Fig. 2 shows the structure diagrams for being a kind of electronic equipment provided by the embodiments of the present application.It please refers to Fig.2, hard Part level, the electronic equipment include processor, optionally further include internal bus, network interface, memory.Wherein, memory Memory, such as high-speed random access memory (Random-Access Memory, RAM) may be included, it is also possible to further include non- Volatile memory (non-volatile memory), for example, at least 1 magnetic disk storage etc..Certainly, which may be used also It can include the required hardware of other business.
Processor, network interface and memory can be connected with each other by internal bus, which can be ISA (Industry Standard Architecture, industry standard architecture) bus, PCI (Peripheral Component Interconnect, Peripheral Component Interconnect standard) bus or EISA (Extended Industry Standard Architecture, expanding the industrial standard structure) bus etc..The bus can be divided into address bus, data/address bus, control always Line etc..For ease of representing, only represented in Fig. 2 with a four-headed arrow, it is not intended that an only bus or a type of Bus.
Memory, for storing program.Specifically, program can include program code, and said program code includes calculating Machine operational order.Memory can include memory and nonvolatile memory, and provide instruction and data to processor.
Processor reads in corresponding computer program to memory and then is run from nonvolatile memory, in logical layer Network covering property characterization apparatus is formed on face.Processor performs the program that memory is stored, and specifically for performing control Operation.
A kind of electronic equipment as shown in Figure 2, above-mentioned such as the application method shown in FIG. 1 can be applied in processor, Or it is realized by processor.Processor may be a kind of IC chip, have the processing capacity of signal.In the process of realization In, each step of the above method can be complete by the integrated logic circuit of the hardware in processor or the instruction of software form Into.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), Network processing unit (Network Processor, NP) etc.;It can also be digital signal processor (Digital Signal Processor, DSP), it is application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), existing Field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic device are divided Vertical door or transistor logic, discrete hardware components.It can realize or perform and is in the embodiment of the present application disclosed each Method, step and logic diagram.General processor can be microprocessor or the processor can also be any conventional place Manage device etc..The step of method with reference to disclosed in the embodiment of the present application, can be embodied directly in hardware decoding processor and perform Completion is performed into or with hardware in decoding processor and software module combination.Software module can be located at random access memory, This fields such as flash memory, read-only memory, programmable read only memory or electrically erasable programmable memory, register maturation In storage medium.The storage medium is located at memory, and processor reads the information in memory, and above-mentioned side is completed with reference to its hardware The step of method.
The embodiment of the present application also proposed a kind of computer readable storage medium, the computer-readable recording medium storage one A or multiple programs, the one or more program include instruction, which works as is held by the electronic equipment including multiple application programs During row, the electronic equipment can be made to perform the control method in embodiment illustrated in fig. 1, and specifically for performing.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in a box or multiple boxes.
It should be noted that each embodiment in the application is described using relevant mode, between each embodiment Just to refer each other for identical similar part, and the highlights of each of the examples are difference from other examples.Especially Its, for device embodiment, since it is substantially similar to embodiment of the method, so description is fairly simple, related part Illustrate referring to the part of embodiment of the method.
It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or equipment including a series of elements are not only including those elements, but also wrap Include other elements that are not explicitly listed or further include for this process, method, commodity or equipment it is intrinsic will Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element Also there are other identical elements in process, method, commodity or equipment.
It these are only embodiments herein, be not limited to the application.To those skilled in the art, The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent replacement, Improve etc., it should be included within the scope of claims hereof.

Claims (10)

1. a kind of control method for obtaining internet information spreading index, which is characterized in that including:
System pre-set one that the specified internet information that monitors and specified internet information is needed accordingly to be propagated or Multiple data sources;
System according to predetermined period, periodically capture specified in pre-set data source internet information distribute new dispatchs information and All reprinting information, relevant comment information and the basic information for thumbing up information to it;
Hair of the internet information in pre-set data source is calculated according to the basic information of crawl in system Original text amount reprints number, comments on number and thumbs up number;
System according to the obtained amount of distributing new dispatchs of the internet information, reprint number, comment on number and thumb up number, setting the amount of distributing new dispatchs, turn It carries number, comment number and thumbs up number in different internet information spreading indexes after weight accounting, according to different weight accountings, lead to It crosses to the amount of distributing new dispatchs, reprint number, comment on number and thumb up the standard figures for counting and being calculated using natural logrithm mode, be calculated described mutual Networked information each internet information spreading index and preserves accordingly.
2. according to the method described in claim 1, it is characterized in that,
The data source includes:Need to calculate the website of the internet information spreading index of specified internet information, forum, micro- Rich, APP or wechat public platform.
3. according to the method described in claim 2, it is characterized in that,
The system periodically captures the information of distributing new dispatchs that internet information is specified in pre-set data source according to predetermined period, And it is all to its reprinting information, relevant comment information and the step of thumb up the basic information of information in, including:
By web crawlers mode in pre-set data source, after the content of acquisition is carried out HTML dissection process, judge If the display content of pages of the data source is the content of preset specified internet information, captures and interconnection is specified in the data source Distributing new dispatchs for net information and all to its reprinting information, relevant comment information and thumbs up information at information.
4. according to the method described in claim 2, it is characterized in that,
The internet information is calculated in pre-set data source according to the basic information of crawl in the system The amount of distributing new dispatchs, reprint number, comment on number and thumb up number, refer to:
System is the basic information according to crawl, and obtaining the internet information by accumulation calculating mode is pre-setting Data source in the amount of distributing new dispatchs, reprint number, comment on number and thumb up number.
5. according to the method described in claim 2, it is characterized in that,
The internet information spreading index includes:Transmissibility index PSI, influence index MII, directed force index BSI and/or Public credibility index TSI;
Wherein, PSI is the index of depth, range or the range of covering for measuring the internet information creation or propagating;PSI First class index including the internet information the index OPI that distributes new dispatchs, reprint indices P RI and path index PPI, wherein OPI's Weight, the weight of PRI are 1 after being added with the weight of PPI;
MII is to measure the internet information during propagation, how many user's concern or the index fed back; The read index RAI of the first class index of MII including the internet information, comment indices P CI, indices P KI is thumbed up and path refers to Number PPI, wherein RAI, PCI, PKI are 1 after being added with the respective weight of PPI;
The behavior that BSI refers to during the internet information spreading, measure the user to browsing the internet information is made Into influence degree index;The read index RAI of the first class index of BSI including the internet information, comment indices P CI, Moos index PII and word cloud index KWI, wherein RAI, PCI, PII are 1 after being added with the respective weight of KWI;
TSI is to measure the internet information during propagation, and user is to the index of the internet information degree of faith; The first class index of TSI includes event index BEI, moos index PII and the path index PPI of the internet information, wherein BEI, PII are 1 after being added with the respective weight of PPI.
6. according to the method described in claim 5, it is characterised in that it includes:
The system according to the obtained amount of distributing new dispatchs of the internet information, reprint number, comment on number and thumb up number, setting is distributed new dispatchs Amount, reprint number, comment number and thumb up number after weight accounting, accounted in different internet information spreading indexes according to different weights Than, by the amount of distributing new dispatchs, reprint number, comment number and thumb up the standard figures that number calculated using natural logrithm mode, be calculated The internet information accordingly each internet information spreading index the step of, including:
The calculation formula of the PSI is that each first class index carries out addition fortune after being multiplied by corresponding respective weight in transmissibility index It calculates, result after addition is multiplied by 10;
The calculation formula of the MII is that each first class index carries out addition fortune after being multiplied by corresponding respective weight in influence index It calculates, result after addition is multiplied by 10;
The calculation formula of the BSI is that each first class index carries out addition fortune after being multiplied by corresponding respective weight in directed force index It calculates, result after addition is multiplied by 10;
The calculation formula of the TSI is that each first class index carries out addition fortune after being multiplied by corresponding respective weight in public credibility index It calculates, result after addition is multiplied by 10.
7. according to the method described in claim 6, it is characterized in that,
Each first class index carries out add operation after being multiplied by corresponding respective weight in the transmissibility index, refers to:
In transmissibility index first class index OPI be multiplied by its weight the result is that the standard value for each two-level index for passing through OPI is multiplied by It is obtained after carrying out add operation after corresponding respective weight, wherein, the two-level index of OPI includes each data source in transmissibility index Distribute new dispatchs number and the sum of distributing new dispatchs of all data sources, distribute new dispatchs several weights and the sum of distributing new dispatchs of all data sources of each data source Weight is 1 after being added;
Wherein, in transmissibility index first class index OPI be multiplied by its weight the result is that several standard value of distributing new dispatchs of each data source multiplies To carry out add operation after respective weight, then it is multiplied by with the standard value of the sum of distributing new dispatchs of all data sources the weight for sum of distributing new dispatchs Obtained result obtains after carrying out add operation;Wherein, the number of distributing new dispatchs that several standard values is each data source of distributing new dispatchs of each data source Add the natural logrithm after 1, the standard value for sum of distributing new dispatchs is the total natural logrithm added after 1 of distributing new dispatchs;
In transmissibility index first class index PRI be multiplied by its weight the result is that the standard value for each two-level index for passing through PRI is multiplied by It is obtained after carrying out add operation after corresponding respective weight;Wherein, the two-level index of first class index PRI includes in transmissibility index Each data source reprints number and the reprinting sum of all data sources, the weight of reprinting number and the turning for all data sources of each data source Carry after total weight is added is 1;
Wherein, in transmissibility index first class index PRI be multiplied by its weight the result is that the standard value of the reprinting number of each data source multiplies To carry out add operation after respective weight, then the standard value total with the reprinting of all data sources is multiplied by the weight for reprinting sum Obtained result obtains after carrying out add operation;Wherein, the standard value of the reprinting number of each data source is the reprinting number of each data source Add the natural logrithm after 1, the standard value for reprinting sum is the total natural logrithm added after 5 of distributing new dispatchs;
In transmissibility index first class index PPI be multiplied by its weight the result is that the standard value for each two-level index for passing through PPI is multiplied by It is obtained after carrying out add operation after corresponding respective weight;Wherein, the two-level index of first class index PPI includes in transmissibility index Reprint media sum and emphasis media number, reprint media sum weight be added with the weight of emphasis media number after be 1;
Wherein, in transmissibility index first class index PPI be multiplied by its weight the result is that the standard value for reprinting media sum is multiplied by turn Carry media sum weight and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain;Wherein, it reprints The standard value of media sum adds the natural logrithm after 1 for the reprinting media sum of each data source, and the standard value of emphasis media number is Emphasis media number adds the natural logrithm after 1.
8. according to the method described in claim 6, it is characterized in that,
Each first class index carries out add operation after being multiplied by corresponding respective weight in the influence index, refers to:
In influence index first class index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI is multiplied by It is obtained after carrying out add operation after corresponding respective weight;Wherein, the two-level index of first class index RAI includes in influence index It is average daily read number, single averagely read number, maximum single read number and read sum, daily read number, single averagely read number, It is 1 that maximum single, which is read after number is added with the respective weight of reading sum,;
Wherein, in influence index first class index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single it is average It reads the standard value of number, the standard value of maximum single reading number and reads after total standard value is multiplied by respective weight and added It is obtained after method operation;Wherein, the standard value of number is daily read, the single averagely standard value of reading number, single of maximum reads number Standard value and the standard value for reading sum are that respective numerical value adds the natural logrithm after 1;
In influence index first class index PCI be multiplied by its weight the result is that the mark for each two-level index for passing through first class index PCI Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in influence index first class index PCI two level Index includes average daily comment number, single average review number, maximum single comment number and comment sum, daily comment on number, single it is flat It is 1 that comment number, single of maximum, which are commented on after number is added with the respective weight of comment sum,;
Wherein, in influence index first class index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single it is average It comments on the standard value of number, the standard value of maximum single comment number and comments on after total standard value is multiplied by respective weight and added It is obtained after method operation;Wherein, daily the standard value of comment number, single of standard value, the maximum of single average review number comment on number Standard value and the standard value of comment sum add the natural logrithm after 1 for respective numerical value;
In influence index first class index PKI be multiplied by its weight the result is that the mark for each two-level index for passing through first class index PKI Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in influence index first class index PKI two level Index include it is average daily thumb up number, single averagely thumb up number, maximum single thumb up number and thumb up sum, daily thumb up number, single it is flat Thumb up number, it is maximum single thumb up number and thumb up sum respective weight is added after be 1;
Wherein, in influence index first class index PKI be multiplied by its weight the result is that it is average daily thumb up several standard values, single it is average Thumb up several standard values, it is maximum single thumb up several standard values and thumb up sum standard value be multiplied by respective weight after added It is obtained after method operation;Wherein, daily thumb up several standard values, single averagely thumb up several standard values, it is maximum single thumb up it is several Standard value and the standard value for thumbing up sum are that respective numerical value adds the natural logrithm after 1;
In influence index first class index PPI be multiplied by its weight the result is that the mark for each two-level index for passing through first class index PPI Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in influence index first class index PPI two level Index includes reprinting media sum and emphasis media number, reprint media sum weight be added with the weight of emphasis media number after be 1;
Wherein, in influence index PPI be multiplied by its weight the result is that reprint media sum standard value be multiplied by reprinting media it is total Several weights and the standard value of emphasis media number be multiplied by emphasis media number weight be added after obtain;Wherein, media sum is reprinted Standard value add the natural logrithm after 1 for the reprintings media sum of each data source, the standard value of emphasis media number is emphasis media Natural logrithm after number plus 1.
9. according to the method described in claim 6, it is characterized in that,
Each first class index carries out add operation after being multiplied by corresponding respective weight in the directed force index, refers to:
In directed force index first class index RAI be multiplied by its weight the result is that the standard value for each two-level index for passing through RAI is multiplied by It is obtained after carrying out add operation after corresponding respective weight;Wherein, the two-level index of first class index RAI includes in directed force index It is average daily read number, single averagely read number, maximum single read number and read sum, daily read number, single averagely read number, It is 1 that maximum single, which is read after number is added with the respective weight of reading sum,;
Wherein, in directed force index first class index RAI be multiplied by its weight the result is that the average daily standard value for reading number, single it is average It reads the standard value of number, the standard value of maximum single reading number and reads after total standard value is multiplied by respective weight and added It is obtained after method operation;Wherein, the standard value of number is daily read, the single averagely standard value of reading number, single of maximum reads number Standard value and the standard value for reading sum are that respective numerical value adds the natural logrithm after 1;
In directed force index first class index PCI be multiplied by its weight the result is that by directed force index first class index PCI it is each The standard value of two-level index is multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, level-one in directed force index The two-level index of index PCI includes average daily comment number, single average review number, maximum single comment number and comment sum, daily Comment number, single average review number, maximum single comment number are 1 after being added with the respective weight of comment sum;
Wherein, in directed force index first class index PCI be multiplied by its weight the result is that the standard value of average daily comment number, single it is average It comments on the standard value of number, the standard value of maximum single comment number and comments on after total standard value is multiplied by respective weight and added It is obtained after method operation;Wherein, daily the standard value of comment number, single of standard value, the maximum of single average review number comment on number Standard value and the standard value of comment sum add the natural logrithm after 1 for respective numerical value;
In directed force index first class index PII be multiplied by its weight the result is that by directed force index first class index PII it is each The standard value of two-level index is multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, level-one in directed force index The two-level index of index PII includes daily commenting on total, average daily front comment number and average daily reverse side comment number, and average daily comment is total Number, average daily front comment number are 1 after being added with the respective weight of average daily reverse side comment number;
Wherein, in directed force index first class index PII be multiplied by its weight the result is that the standard value of average daily comment sum, it is average daily just The standard value of face comment number and the standard value of average daily reverse side comment number, which are multiplied by after carrying out add operation after respective weight, to be obtained;Its In, the standard value for commenting on the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number is respectively number Natural logrithm after value plus 1;
In directed force index first class index KWI be multiplied by its weight the result is that by directed force index first class index KWI it is each The standard value of two-level index is multiplied by after corresponding respective weight carry out add operation after obtain;Wherein, level-one in directed force index The two-level index of index KWI includes average daily Keywords matching number, average daily word cloud innovation number and average daily keyword and propagates number, average daily to close The weight of keyword coupling number, average daily word cloud innovation number and average daily keyword propagation number is 1 after being added;
Wherein, in directed force index first class index KWI be multiplied by its weight the result is that standard value, the day of average daily Keywords matching number The standard value of equal word cloud innovation number and average daily keyword propagate number standard value be multiplied by after respective weight and carry out add operation after It obtains;Wherein, the standard value of average daily Keywords matching number, the standard value of average daily word cloud innovation number and average daily keyword propagate number Standard value add the natural logrithm after 1 for respective numerical value.
10. according to the method described in claim 6, it is characterized in that,
Each first class index carries out add operation after being multiplied by corresponding respective weight in the public credibility index, refers to:
In public credibility index first class index BEI be multiplied by its weight the result is that the mark for each two-level index for passing through first class index BEI Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in public credibility index first class index BEI two level Index includes average daily original copy amount, daily by reprinting original text amount, daily by reprinting microblogging number, daily by reprinting wechat number and average daily great Event original text amount, average daily original copy amount, daily by reprinting original text amount, daily by reprinting microblogging number, daily by reprinting wechat number and day counterpoise The respective weight of major issue original text amount is 1 after being added;
Wherein, in public credibility index first class index BEI be multiplied by its weight the result is that the standard value of average daily original copy amount, daily being turned Carry microblogging number standard value, be daily multiplied by by the standard value of the standard value of reprinting wechat number and average daily major event original text amount it is respective It is obtained after carrying out add operation after weight;Wherein, the standard value of average daily original copy amount, daily by the standard value of reprinting microblogging number, day The natural logrithm after 1 is added for respective numerical value by the standard value of the standard value of reprinting wechat number and average daily major event original text amount;
In public credibility index first class index PII be multiplied by its weight the result is that the mark for each two-level index for passing through first class index PII Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in public credibility index first class index PII two level Index includes daily commenting on total, average daily front comment number and average daily reverse side comment number, daily comments on total, average daily front comment Number is 1 after being added with the respective weight of average daily reverse side comment number;
Wherein, in public credibility index PII be multiplied by its weight the result is that the standard value of average daily comment sum, average daily front comment number Standard value and average daily reverse side comment number standard value be multiplied by carry out add operation after respective weight after obtain;Wherein, it comments After adding 1 for respective numerical value by the standard value of the standard value of sum, the standard value of average daily front comment number and average daily reverse side comment number Natural logrithm;
In public credibility index first class index PPI be multiplied by its weight the result is that the mark for each two-level index for passing through first class index PPI Accurate value is multiplied by after corresponding respective weight and is obtained after progress add operation;Wherein, in public credibility index first class index PPI two level Index includes average daily reprinting media sum and average daily emphasis media number, the average daily weight for reprinting media sum and average daily emphasis media Several weights is 1 after being added;
Wherein, in public credibility index first class index PPI be multiplied by its weight the result is that the average daily standard value for reprinting media sum multiplies The weight that average daily emphasis media number is multiplied by daily to reprint the weight of media sum with the standard value of average daily emphasis media number is added After obtain;Wherein, daily reprint the standard value of media sum and add the natural logrithm after 1 for average daily reprinting media sum, day counterpoise The standard value of point media number adds the natural logrithm after 1 for average daily emphasis media number.
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