CN108243249A - Anti- screen method, content distributing network and the client of a kind of web advertisement - Google Patents

Anti- screen method, content distributing network and the client of a kind of web advertisement Download PDF

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Publication number
CN108243249A
CN108243249A CN201810007922.3A CN201810007922A CN108243249A CN 108243249 A CN108243249 A CN 108243249A CN 201810007922 A CN201810007922 A CN 201810007922A CN 108243249 A CN108243249 A CN 108243249A
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CN
China
Prior art keywords
request
client
advertisement
load information
overwrite
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201810007922.3A
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Chinese (zh)
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CN108243249B (en
Inventor
赵志文
林土木
周建
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Wangsu Science and Technology Co Ltd
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Wangsu Science and Technology Co Ltd
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Application filed by Wangsu Science and Technology Co Ltd filed Critical Wangsu Science and Technology Co Ltd
Priority to CN201810007922.3A priority Critical patent/CN108243249B/en
Priority to PCT/CN2018/076410 priority patent/WO2019134219A1/en
Priority to US16/079,784 priority patent/US20210192563A1/en
Priority to EP18865332.3A priority patent/EP3528474B1/en
Publication of CN108243249A publication Critical patent/CN108243249A/en
Application granted granted Critical
Publication of CN108243249B publication Critical patent/CN108243249B/en
Active legal-status Critical Current
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566URL specific, e.g. using aliases, detecting broken or misspelled links
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/957Browsing optimisation, e.g. caching or content distillation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/61Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/65Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/53Network services using third party service providers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/60Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/16Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
    • H04L69/161Implementation details of TCP/IP or UDP/IP stack architecture; Specification of modified or new header fields
    • H04L69/162Implementation details of TCP/IP or UDP/IP stack architecture; Specification of modified or new header fields involving adaptations of sockets based mechanisms
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087Inventory or stock management, e.g. order filling, procurement or balancing against orders

Abstract

The invention discloses anti-screen method, content distributing network and the client of a kind of web advertisement, wherein, the method includes:The access request of direction target pages that client is sent is received, and in response to the access request, the response of detection script is included to the client feedback;Wherein, when the detection script is run in the client, it detects in the client and whether supports specified transport protocol with the presence or absence of advertisement shield assembly and the detection client, and determine whether to reach the load information in the target pages in ad-request rewriting module according to the testing result of the client;So that the ad-request included in the load information is rewritten as the overwrite request for meeting the specified transport protocol by the ad-request rewriting module.The technical solution that the application provides, can avoid ad-request from being shielded.

Description

Anti- screen method, content distributing network and the client of a kind of web advertisement
Technical field
The present invention relates to Internet technical field, anti-screen method, the content delivery network of more particularly to a kind of web advertisement Network and client.
Background technology
Advertisement on webpage is generally existing, the important revenue source of person that it is management of webpage.Online advertisement can be Banner, pop-up box, the embedded page etc. form, it can be regarding for audio content, text, image or other multimedia content Feel content.It is not intended to check advertisement on the page mostly however, as user, therefore advertisement shielding tool is developed for use in Shield the advertisement in the page.
In general, advertisement shielding tool has diversified forms.For example, advertisement shielding tool can be software application, Can be browser component, extension, can also be add-on assemble, script or with web page browsing application program (such as Chrome, Internet Explorer and Firefox) service etc. that is used in combination.Advertisement shielding tool is typically applied in client, it Used method is typically that the mailing address of the Advertisement Server accessed required for the page pipes off, and makes client pair The access of these Advertisement Servers is all intercepted, and ad content can not be obtained so as to cause webpage.Advertisement shielding tool can influence The advertising income of management of webpage person also prevents the product of associated merchant, the marketing of service, promotion and information to propagate.Therefore, when Before be necessary to ensure that ad content can be presented in the equipment of user in the intended manner.
Currently, the method for the anti-shielding of advertisement is usually using encryption or plus distracter to the mailing address of Advertisement Server Mode, the blacklist of advertisement shielding tool to be allowed not work or to carry out transfer wide using the mode of intermediate proxy server Accuse request.However, the update of the blacklist with advertisement shielding tool, encrypts or adds the mailing address of distracter even intermediate The mailing address of proxy server can be also injected towards in blacklist, so that the anti-screen method failure of existing advertisement.By This is as it can be seen that currently need a kind of anti-screen method of significantly more efficient advertisement.
Invention content
A kind of anti-screen method, content distributing network and the client that are designed to provide web advertisement of the application, energy Ad-request is enough avoided to be shielded.
To achieve the above object, on the one hand the application provides the anti-screen method of a kind of web advertisement, the method application In content distributing network, the method includes:The access request of direction target pages that reception client is sent, and in response to The access request includes the response of detection script to the client feedback;Wherein, when the detection script is in the client When being run in end, detect in the client and whether support to specify with the presence or absence of advertisement shield assembly and the detection client Transport protocol, and determined whether according to the testing result of the client load information in the target pages reaching advertisement It asks in rewriting module;So that the ad-request included in the load information is rewritten as by the ad-request rewriting module Meet the overwrite request of the specified transport protocol.
To achieve the above object, on the other hand the application also provides a kind of content distributing network, the content distributing network Include fringe node and ad-request rewriting module, wherein:The fringe node, for receiving the direction mesh that client is sent The access request of the page is marked, and in response to the access request, the response of detection script is included to the client feedback;Its In, when it is described detection script run in the client when, detect in the client with the presence or absence of advertisement shield assembly with And whether the detection client supports specified transport protocol, and determined whether according to the testing result of the client will be described Load information in target pages is reached in ad-request rewriting module;The ad-request rewriting module, for described will add The ad-request included in information carrying breath is rewritten as the overwrite request for meeting the specified transport protocol, and carry to the fringe node For being written with the load information of the overwrite request.
To achieve the above object, on the other hand the application also provides the anti-screen method of a kind of web advertisement, the method Including:Fringe node into content distributing network sends the access request for being directed toward target pages, and receive the fringe node The response for including detection script of feedback;Run the detection script, with detect currently with the presence or absence of advertisement shield assembly and It detects whether to support specified transport protocol;And according to testing result, it is determined whether pass the load information in the target pages Into ad-request rewriting module, so that the ad-request that the ad-request rewriting module will include in the load information It is rewritten as the overwrite request for meeting the specified transport protocol;When running the load information, to the content distributing network In request change server send the overwrite request so that the request change server restores the overwrite request For ad-request, and the ad-request obtained based on reduction, corresponding advertising resource is obtained from Advertisement Server;It receives The advertising resource of the request change server feedback.
To achieve the above object, on the other hand the application also provides a kind of client, the client include memory and Processor stores computer program in the memory, when the computer program is performed by the processor, realizes following walk Suddenly:Fringe node into content distributing network sends the access request for being directed toward target pages, and it is anti-to receive the fringe node The response for including detection script of feedback;The detection script is run, currently whether there is advertisement shield assembly and inspection to detect Whether survey supports specified transport protocol;And according to testing result, it is determined whether reach the load information in the target pages In ad-request rewriting module, so that the ad-request weight that the ad-request rewriting module will include in the load information It is written as the overwrite request for meeting the specified transport protocol;When running the load information, into the content distributing network Request change server send the overwrite request so that the overwrite request is reduced to by the request change server Ad-request, and the ad-request obtained based on reduction, obtain corresponding advertising resource from Advertisement Server;Receive institute State the advertising resource of request change server feedback.
Therefore the technical solution that the application provides, it is interior when client sends the access request for being directed toward target pages Fringe node in content distributing network may determine that whether the operator of the target pages has applied for anti-shielding service, if application , script can be detected to client feedback.The detection script can automatic running in the client, and detect in client and be It is no there are advertisement shield assembly, if it is present can be by the way that the ad-request in the page be rewritten as to meet other communication protocols The request of view.In this way, the request after rewriteeing just can not be corresponding wide so as to successfully load by advertisement screen interception component Accuse resource.Specifically, after the corresponding testing result of client is detected, client can generate again is directed toward the target The access request of the page can only add testing result in the access request.It is added to the access request of testing result It is sent at fringe node again, fringe node can make corresponding processing according to the testing result wherein carried.Specifically Ground, if there are advertisement shield assemblies in client, then fringe node can be according to access request, first from source station server The middle load information for obtaining the page.Then the load information is sent to the ad-request rewriting module of the content distributing network In.The specified transport protocol that ad-request rewriting module can be supported according to client, by the ad-request in load information The overwrite request for meeting the specified transport protocol is rewritten as, and the overwrite request is written in load information.In this way, work as client When end runs the load information after being written with overwrite request, it can be sent to the request change server in content distributing network Overwrite request is not on due to the overwrite request in the blacklist of advertisement shield assembly, can normally be sent out by client Go out.After request change server receives the overwrite request, the ad-request before can overwrite request be reverted to, and from Corresponding advertising resource is obtained in Advertisement Server.Finally, the advertising resource got can be fed back to client, so as to The advertisement in the page can be normally shown in the client.In the above-mentioned technical solutions, the specified communication protocol please with advertisement Seek followed agreement difference.For example, what ad-request followed is http protocol, then the specified communication protocol can be WebRTC agreements or WebSocket agreements.Since the blacklist of advertisement shield assembly usually only can update HTTP request, The overwrite request after rewriteeing can not be intercepted.In addition, the request change server in content distributing network will not usually show communication Address, therefore can not also shield the mailing address of request change server.In this way, the technical solution that the application provides, Neng Gougeng Add and be effectively prevented from ad-request and shielded, the interests of the person that thereby may be ensured that management of webpage and advertisement putting person.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present invention, for For those of ordinary skill in the art, without creative efforts, other are can also be obtained according to these attached drawings Attached drawing.
Fig. 1 is the method flow diagram of the anti-shielding of web advertisement in the embodiment of the present invention;
Fig. 2 is the operation schematic diagram that script is detected in the embodiment of the present invention;
Fig. 3 is the flow chart that ad-request is rewritten in the embodiment of the present invention;
Fig. 4 is the work flow diagram that change server is asked in the embodiment of the present invention;
Fig. 5 is the interaction schematic diagram of each component part in content distributing network in the embodiment of the present invention;
Fig. 6 is the structure diagram of client in the embodiment of the present invention;
Fig. 7 is the structure diagram of Computer terminal of the embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention Formula is described in further detail.
Embodiment one
The application provides a kind of anti-screen method of web advertisement, and the method is applied to content distributing network (Content Delivery Network, CDN) in, the method may include:
The access request of direction target pages that client is sent is received, and in response to the access request, to the visitor Family end feedback includes the response of detection script;Wherein, when the detection script is run in the client, the visitor is detected Specified transport protocol whether is supported with the presence or absence of advertisement shield assembly and the detection client, and in the end of family according to the visitor The testing result at family end determines whether to reach the load information in the target pages in ad-request rewriting module;So that The ad-request included in the load information is rewritten as meeting the specified transport protocol by the ad-request rewriting module Overwrite request.
In the present embodiment, client can initiate the access for the target pages in the access target page Request, the access request can be received by the fringe node in CDN nearby.Fringe node is receiving the direction target pages Access request after, may determine that first the target pages operator whether applied advertisement it is anti-shielding service.Specifically, exist It can be with the target pages of the anti-shielding service of pre-recorded present application advertisement in fringe node.For example, fringe node can incite somebody to action Apply for that the corresponding IP address of target pages of the anti-shielding service of advertisement is recorded in the list of the anti-shielding of advertisement.In this way, connecing When receiving the access request, fringe node can extract the IP address of request direction from the access request, then Judge the IP address extracted whether in above-mentioned list.If be in, show operator's application of the target pages The anti-shielding service of advertisement.
In the present embodiment, when determining that the target pages are in the list of the anti-shielding of the advertisement, edge section Point can just start the measure of the anti-shielding of advertisement, otherwise handle the access request according to normal processing mode.Specifically, true After the fixed target pages are in the list of the anti-shielding of the advertisement, the fringe node can be to the client feedback packet The response of the script containing detection.Wherein, the detection script can be pre-stored one section of journey being performed in fringe node Sequence code.After the detection script is received by client, client can be with the automatic running detection script.When the detection script At runtime, it can detect and whether there is advertisement shield assembly in the client.Specifically detection mode can be:First may be used To obtain the destination address in the masked list in advertisement shield assembly.The destination address can be appointing in masked list One address, different advertisement shield assemblies is in order to share the address in masked list, it will usually the address shielded will be needed to add in In one shared library.So in this application, any one destination address can be obtained from the shared library, then can be loaded The page resource that the destination address is directed toward.If the page resource can load success, show in client not Component for intercepting ad-request is set, at this point, the detection script of operation can set to represent in the client not There are the marks of advertisement shield assembly.If the page resource loading failure shows exist to intercept advertisement in client The component of request, at this point, the detection script of operation can set to represent that there are advertisement shield assemblies in the client Mark.
In the present embodiment, it, there are during advertisement shield assembly, can further detected in detecting the client Whether the client supports specified communication protocol.The specified communication protocol can be with communication protocol used by ad-request It is different.For example, current ad-request generally use is http protocol, then in the present embodiment, the specified communication Agreement can be WebRTC (Web Real-TimeCommunication, webpage real-time Communication for Power) agreements or WebSocket Agreement.Certainly, in practical application scene, other agreements different from the http protocol can also be used, the application is to this It does not limit.It, in the present embodiment can be preferential since WebRTC agreements have a wide range of application than WebSocket agreement Whether detection client supports WebRTC agreements.If client does not support WebRTC agreements, then can further detect described Whether client supports WebSocket agreements.In this way, having detected client with the presence or absence of advertisement shield assembly and whether having propped up After holding specified transport protocol, corresponding testing result can be generated.
In the present embodiment, after the testing result is obtained, if there are advertisement shield assembly in client, therefore The load information of target pages directly cannot be supplied to client by fringe node, and otherwise the advertising resource in target pages will Shield components are shielded by advertisement.In consideration of it, the load information in target pages can be transferred in ad-request rewriting module.It needs It is noted that the ad-request rewriting module can be located at the server-side in content distributing network, visitor can also be located at Family end side.Specifically, it can be embedded in target pages comprising advertisement URL (UniformResource Locator, unification Resource Locator) the anti-shielding script of advertisement that rewrites, the anti-shielding script of the advertisement first detected in the client with the presence or absence of wide It accuses shield assembly and whether the detection client supports specified transport protocol, and according to testing result, collect target pages Load information, and by the load information of collection be transmitted to advertisement URL rewrite script, into URL rewrite logics.Advertisement URL weights Writing script can be as the ad-request rewriting module execution script in client.The ad-request rewriting module can incite somebody to action The ad-request included in the load information is rewritten as the overwrite request for meeting the specified transport protocol.Specifically, it is described Ad-request rewriting module can be with load information described in prerun, when the load information is run, if necessary in the page Middle carrying advertisement resource, then the ad-request for being directed toward advertising resource can be sent out.At this point, ad-request rewriting module can be with Obtain the ad-request sent out during load information prerun.These ad-requests are generally configured with http protocol form, if These ad-requests are in the masked list of advertisement shield assembly, then can shield interception component by advertisement.Therefore, advertisement please Ask rewriting module that can generate that the ad-request is corresponding to meet institute when determining that the ad-request is in by masked state The overwrite request of specified transport protocol is stated, and the overwrite request is written in the load information.
In the present embodiment, ad-request rewriting module is written in load information after overwrite request, can will be write The load information for having entered overwrite request is supplied to fringe node, so that fringe node is written with institute to the client feedback State the load information of overwrite request.
In the present embodiment, when client operation is written with the load information of overwrite request, it can be sent out In the overwrite request that includes.In CDN, it can pre-set to handle the overwrite request for meeting the specified communication protocol Server.Specifically, the server can be request change server.The overwrite request that client is sent out can be asked by described Change server is asked to receive.The overwrite request can be reduced to ad-request, and based on also by the request change server The ad-request that original obtains, obtains corresponding advertising resource from Advertisement Server, and by the advertising resource of acquisition It is supplied to the client.In this way, client can be obtained normally and show the advertising resource.
Specifically, it also referring to Fig. 1 to Fig. 4, in one embodiment, the described method comprises the following steps.
S11:The first access request of direction target pages that client is sent is received, and accesses and asks in response to described first It asks, script is detected to the client feedback;Wherein, when the detection script is run in the client, described in detection Specified transport protocol whether is supported with the presence or absence of advertisement shield assembly and the detection client, and generate direction in client Second access request of the target pages carries the testing result of the client in second access request.
Referring to Fig. 1, in the present embodiment, client can be initiated to be directed to the target in the access target page First access request of the page, first access request can be received by the fringe node in CDN nearby.Fringe node is receiving To after being directed toward the first access request of the target pages, it may determine that whether the operator of the target pages has applied extensively first Accuse anti-shielding service.It specifically, can be with the page object of the anti-shielding service of pre-recorded present application advertisement in fringe node Face.Prevent for example, the corresponding IP address of target pages for having applied for the anti-shielding service of advertisement can be recorded in advertisement by fringe node In the list of shielding.In this way, when receiving first access request, fringe node can be from first access request The IP address of request direction is extracted, then judges the IP address extracted whether in above-mentioned list.If be in, Then show that the operator of the target pages has applied for the anti-shielding service of advertisement.
In the present embodiment, when determining that the target pages are in the list of the anti-shielding of the advertisement, edge section Point can just start the measure of the anti-shielding of advertisement, otherwise handle first access request according to normal processing mode.Specifically, After determining that the target pages are in the list of the anti-shielding of the advertisement, the fringe node can be anti-to the client Feedback detection script.The detection script can be pre-stored one section of program code being performed in fringe node.The inspection After survey script is received by client, client can be with the automatic running detection script.Script is detected when described at runtime, it can It whether there is advertisement shield assembly in the client to detect.Specifically detection mode can be:It can obtain and be in first Destination address in the masked list of advertisement shield assembly.The destination address can be any address in masked list, no With advertisement shield assembly in order to share the address in masked list, it will usually the address shielded will be needed to add in a shared library In.So in this application, any one destination address can be obtained from the shared library, with then can loading the target The page resource that location is directed toward.If the page resource can load success, show that there is no settings for blocking in client The component of ad-request is cut, at this point, the detection script of operation can set to represent that advertisement screen is not present in the client Cover the mark of component.For example, can by the use of " false " as represent client in be not present advertisement shield assembly mark.If institute Page resource loading failure is stated, then shows the component for having for intercepting ad-request in client, at this point, the detection foot of operation Originally it can set to represent that there are the marks of advertisement shield assembly in the client.It for example, can be by the use of " true " as table Show that there are the marks of advertisement shield assembly in client.Certainly, in practical application scene, the flow in Fig. 2 can also be referred to, in advance It first sets for representing that there are the marks " true " of advertisement shield assembly in the client, it is practical in subsequently judgement client When there is no advertisement shield assembly, then " true " is changed to " false ".
In the present embodiment, it, there are during advertisement shield assembly, can further detected in detecting the client Whether the client supports specified communication protocol.The specified communication protocol can be with communication protocol used by ad-request It is different.For example, current ad-request generally use is http protocol, then in the present embodiment, the specified communication Agreement can be WebRTC (Web Real-TimeCommunication, webpage real-time Communication for Power) agreements or WebSocket Agreement.Certainly, in practical application scene, other agreements different from the http protocol can also be used, the application is to this It does not limit.It, in the present embodiment can be preferential since WebRTC agreements have a wide range of application than WebSocket agreement Whether detection client supports WebRTC agreements, if supporting, the detection script of operation can set to represent the WebRTC The numerical value of agreement.For example, " 0 " can be used to represent that client supports WebRTC agreements.If client does not support WebRTC agreements, that It can further detect whether the client supports WebSocket agreements, if supporting the WebSocket agreements, operation Script numerical value for representing the WebSocket agreements can be set.For example, " 1 " can be used to represent that client is supported WebSocket agreements.If two kinds of agreements are not supported, then can be not provided with corresponding numerical value.In this way, having detected visitor After family end is with the presence or absence of advertisement shield assembly and whether support specified transport protocol, corresponding detection knot can be generated Fruit.In the testing result, the mark and numerical value of above-mentioned setting can be included.In practical applications, client is being detected There is no after advertisement shield assembly in end, since ad-request will not be intercepted, without further detecting client Whether transport protocol is specified in support.In this way, final testing result for example can be " false ", represent to be not present in client Advertisement shield assembly;Testing result can also be that " true, 1 ", represent in client there are advertisement shield assembly, and client Support WebSocket agreements.In practical applications, which can be represented by the form of cookie.In the inspection It surveys in result, the field for showing mark and numerical value meaning can also be added.For example, " shield=true " table can be utilized Show that there are advertisement shield assemblies.
In the present embodiment, after the testing result is obtained, the detection script of operation, which can generate, is directed toward the mesh The second access request of the page is marked, difference lies in described second with first access request for second access request In access request, the access address in addition to including the target pages also added the testing result.In this way, client is just The second access request for carrying the testing result can be sent at fringe node again.
In one embodiment, it is contemplated that in the access request that fringe node receives, testing result (example may be carried Such as the second access request), it is also possible to testing result (such as first access request) is not carried, for no carrying testing result Access request, fringe node just need feedback detection script.Therefore, determining that the target pages are in the anti-screen of the advertisement When in the list covered, fringe node can further judge whether carry testing result in first access request, if institute It states without carrying testing result in the first access request, fringe node just detects script to the client feedback, to obtain visitor The testing result at family end.
S13:Second access request that the client is sent is received, and is based on second access request from source station Server obtains the load information of the target pages.
S15:The load information is sent in the ad-request rewriting module of the content distributing network, so that institute Ad-request rewriting module is stated to be rewritten as the ad-request included in the load information to meet the specified transport protocol Overwrite request, and receive the load information for being written with the overwrite request that the ad-request rewriting module provides.
In the present embodiment, after fringe node receives the second access request that client is sent, institute can be extracted The testing result carried in the second access request is stated, and is taken appropriate measures according to the testing result.Specifically, if the inspection It surveys the result shows that in client and there is no advertisement screens to cover component, then fringe node can handle institute using normal mode State the second access request.And if the testing result shows that there are advertisement shield assemblies in client, then fringe node is first The load information of the target pages can be first obtained from the corresponding source station server of the target pages.The load information can To be that can be performed by the page code of client executing in the load information, client can obtain the target Each displaying element in the page, and the information most at last in target pages is shown.
In the present embodiment, due to cannot be directly by institute there are advertisement shield assembly, fringe node in client It states load information and is supplied to client, otherwise the advertising resource in target pages will shield shield components by advertisement.In consideration of it, If ad-request rewriting module is located in the server of content distributing network, then fringe node can send out the load information It send into the ad-request rewriting module of content distributing network.The ad-request rewriting module can will wrap in the load information The ad-request contained is rewritten as the overwrite request for meeting the specified transport protocol.Specifically, referring to Fig. 3, the advertisement please Ask rewriting module can be with load information described in prerun, when the load information is run, if necessary to be loaded in the page Advertising resource, then the ad-request for being directed toward advertising resource can be sent out.At this point, ad-request rewriting module can obtain The ad-request sent out during load information prerun.These ad-requests are generally configured with http protocol form, if these are wide It accuses in masked list of the request in advertisement shield assembly, then can interception component be shielded by advertisement.Therefore, ad-request is rewritten Module can when determining that the ad-request is in by masked state, generate the ad-request it is corresponding meet it is described specified The overwrite request of transport protocol, and the overwrite request is written in the load information.Wherein, the ad-request is in quilt Masked state can refer to the ad-request and be in the masked list of advertisement shield assembly.Ad-request rewriting module is generating During overwrite request, the ad-request can be rewritten, according to the call format of the specified transport protocol so as to generate Meet the overwrite request of the specified transport protocol.The overwrite request can be written into the load information of the target pages, In this way, when load information is by client executing, ad-request therein may be shielded interception component by advertisement, but rewrite Request but can normally be sent out.
S17:The load information of the overwrite request is written with to the client feedback.
In the present embodiment, ad-request rewriting module is written in load information after overwrite request, can will be write The load information for having entered overwrite request is supplied to fringe node, so that fringe node is written with institute to the client feedback State the load information of overwrite request.
In the present embodiment, when client operation is written with the load information of overwrite request, it can be sent out In the overwrite request that includes.In CDN, it can pre-set to handle the overwrite request for meeting the specified communication protocol Server.Specifically, referring to Fig. 4, the server can be request change server.The overwrite request that client is sent out It can be received by the request change server.The overwrite request can be reduced to advertisement by the request change server please It asks, and based on the obtained ad-request of reduction, obtains corresponding advertising resource from Advertisement Server, and by the institute of acquisition It states advertising resource and is supplied to the client.In this way, client can be obtained normally and show the advertising resource.
In the present embodiment, the request change server can will obtain after corresponding advertising resource is got The advertising resource taken is cached.In this way, it is directed toward the advertising resource when the request change server receives again During overwrite request, the advertising resource of local cache can be directly supplied to the initiator of request, so as to save from wide The process that advertising resource is obtained in server is accused, reduces the response time of client cost.It can be seen that request Transformation Service Part advertising resource may be cached in device in advance, then described to ask when receiving the overwrite request that the client is sent Change server is asked to may determine that local corresponding data cached with the presence or absence of the overwrite request, if in the presence of can be to institute It is described data cached to state client offer;If being not present, corresponding advertising resource is just obtained from Advertisement Server.
Embodiment two
The application also provides a kind of content distributing network, referring to Fig. 5, the content distributing network includes fringe node With ad-request rewriting module.
Wherein, the fringe node, for receiving the access request of direction target pages that client sends, and in response to The access request includes the response of detection script to the client feedback;Wherein, when the detection script is in the client When being run in end, detect in the client and whether support to specify with the presence or absence of advertisement shield assembly and the detection client Transport protocol, and determined whether according to the testing result of the client load information in the target pages reaching advertisement It asks in rewriting module;
The ad-request rewriting module, it is described for the ad-request included in the load information to be rewritten as meeting The overwrite request of specified transport protocol, and the load information for being written with the overwrite request is provided to the fringe node.
In the present embodiment, request change server, the request conversion clothes are further included in the content distributing network Business device is used to receive the overwrite request that the client is sent, and the overwrite request is reduced to ad-request;Based on reduction The obtained ad-request obtains corresponding advertising resource from Advertisement Server, and the advertising resource of acquisition is carried Supply the client.
Embodiment three
The application also provides a kind of anti-screen method of web advertisement, and the method can be applied in client, described Method includes the following steps.
S21:Fringe node into content distributing network sends the access request for being directed toward target pages, and receive the side The response for including detection script of edge node feeding back.
S23:The detection script is run, currently with the presence or absence of advertisement shield assembly and detects whether to support to refer to detection Determine transport protocol;And determine whether that the load information in the target pages is reached ad-request rewrites mould according to testing result In block, so that the ad-request included in the load information is rewritten as meeting the finger by the ad-request rewriting module Determine the overwrite request of transport protocol.
S25:When running the load information, described in the request change server transmission into the content distributing network Overwrite request, so that the overwrite request is reduced to ad-request by the request change server, and is obtained based on reduction The ad-request, corresponding advertising resource is obtained from Advertisement Server.
S27:Receive the advertising resource of the request change server feedback.
In the present embodiment, the detection script is run to include:
The destination address in the masked list in advertisement shield assembly is obtained in advance, and is loaded the destination address and be directed toward Page resource;
If the page resource loads successfully, for expression, there is no the marks of advertisement shield assembly for setting.
In the present embodiment, the method further includes:
If the page resource loading failure, for expression, there are the marks of advertisement shield assembly for setting;
It detects whether to support WebRTC agreements, if supporting, the numerical value for representing the WebRTC agreements is set;If it does not prop up It holds, detects whether to support WebSocket agreements, if supporting the WebSocket agreements, set to represent described The numerical value of WebSocket agreements;
Correspondingly, the testing result includes the mark of setting and the numerical value of setting.
The anti-screen method of the web advertisement provided in present embodiment, wherein the specific implementation process of each step can be with Referring to the description in embodiment one, just repeat no more here.
Example IV
The application also provides a kind of client, referring to Fig. 6, the client includes memory and processor, it is described to deposit Computer program is stored in reservoir, when the computer program is performed by the processor, realizes following steps.
S21:Fringe node into content distributing network sends the access request for being directed toward target pages, and receive the side The response for including detection script of edge node feeding back.
S23:The detection script is run, currently with the presence or absence of advertisement shield assembly and detects whether to support to refer to detection Determine transport protocol;And determine whether that the load information in the target pages is reached ad-request rewrites mould according to testing result In block, so that the ad-request included in the load information is rewritten as meeting the finger by the ad-request rewriting module Determine the overwrite request of transport protocol.
S25:When running the load information, described in the request change server transmission into the content distributing network Overwrite request, so that the overwrite request is reduced to ad-request by the request change server, and is obtained based on reduction The ad-request, corresponding advertising resource is obtained from Advertisement Server.
S27:Receive the advertising resource of the request change server feedback.
Referring to Fig. 7, in this application, the technical solution in above-described embodiment can be applied to calculating as shown in Figure 7 In machine terminal 10.Terminal 10 can include one or more (one is only shown in figure) (processors 102 of processor 102 Can include but is not limited to the processing unit of Micro-processor MCV or programmable logic device FPGA etc.), for storing depositing for data Reservoir 104 and the transmission module 106 for communication function.It will appreciated by the skilled person that knot shown in Fig. 7 Structure is only to illustrate, and the structure of above-mentioned electronic device is not caused to limit.For example, terminal 10, which may also include, compares Fig. 7 Shown in more either less components or with the configuration different from shown in Fig. 7.
Memory 104 can be used for the software program and module of storage application software, and processor 102 is stored in by operation Software program and module in memory 104, so as to perform various functions application and data processing.Memory 104 can wrap Include high speed random access memory, may also include nonvolatile memory, as one or more magnetic storage device, flash memory or Other non-volatile solid state memories.In some instances, memory 104 can further comprise long-range relative to processor 102 The memory of setting, these remote memories can pass through network connection to terminal 10.The example of above-mentioned network includes But it is not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Transmitting device 106 is used to receive via a network or transmission data.Above-mentioned network specific example may include The wireless network that the communication providers of terminal 10 provide.In an example, transmitting device 106 is fitted including a network Orchestration (Network Interface Controller, NIC), can be connected by base station with other network equipments so as to Internet is communicated.In an example, transmitting device 106 can be radio frequency (Radio Frequency, RF) module, For wirelessly being communicated with internet.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Each embodiment in this specification is described by the way of progressive, identical similar between each embodiment Just to refer each other for part, what each embodiment stressed is the difference with other embodiment.In particular, needle For the embodiment of content distributing network and client, it is referred to the introduction control solution of the embodiment of preceding method It releases.
Therefore the technical solution that the application provides, it is interior when client sends the access request for being directed toward target pages Fringe node in content distributing network may determine that whether the operator of the target pages has applied for anti-shielding service, if application , script can be detected to client feedback.The detection script can automatic running in the client, and detect in client and be It is no there are advertisement shield assembly, if it is present can be by the way that the ad-request in the page be rewritten as to meet other communication protocols The request of view.In this way, the request after rewriteeing just can not be corresponding wide so as to successfully load by advertisement screen interception component Accuse resource.Specifically, after the corresponding testing result of client is detected, client can generate again is directed toward the target The access request of the page can only add testing result in the access request.It is added to the access request of testing result It is sent at fringe node again, fringe node can make corresponding processing according to the testing result wherein carried.Specifically Ground, if there are advertisement shield assemblies in client, then fringe node can be according to access request, first from source station server The middle load information for obtaining the page.Then the load information is sent to the ad-request rewriting module of the content distributing network In.The specified transport protocol that ad-request rewriting module can be supported according to client, by the ad-request in load information The overwrite request for meeting the specified transport protocol is rewritten as, and the overwrite request is written in load information.In this way, work as client When end runs the load information after being written with overwrite request, it can be sent to the request change server in content distributing network Overwrite request is not on due to the overwrite request in the blacklist of advertisement shield assembly, can normally be sent out by client Go out.After request change server receives the overwrite request, the ad-request before can overwrite request be reverted to, and from Corresponding advertising resource is obtained in Advertisement Server.Finally, the advertising resource got can be fed back to client, so as to The advertisement in the page can be normally shown in the client.In the above-mentioned technical solutions, the specified communication protocol please with advertisement Seek followed agreement difference.For example, what ad-request followed is http protocol, then the specified communication protocol can be WebRTC agreements or WebSocket agreements.Since the blacklist of advertisement shield assembly usually only can update HTTP request, The overwrite request after rewriteeing can not be intercepted.In addition, the request change server in content distributing network will not usually show communication Address, therefore can not also shield the mailing address of request change server.In this way, the technical solution that the application provides, Neng Gougeng Add and be effectively prevented from ad-request and shielded, the interests of the person that thereby may be ensured that management of webpage and advertisement putting person.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can It is realized by the mode of software plus required general hardware platform, naturally it is also possible to pass through hardware.Based on such understanding, on Technical solution is stated substantially in other words to embody the part that the prior art contributes in the form of software product, it should Computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including several fingers It enables and (can be personal computer, server or the network equipment etc.) so that computer equipment is used to perform each implementation Method described in certain parts of example or embodiment.
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all the present invention spirit and Within principle, any modification, equivalent replacement, improvement and so on should all be included in the protection scope of the present invention.

Claims (17)

1. a kind of anti-screen method of web advertisement, the method is applied in content distributing network, which is characterized in that the side Method includes:
The access request of direction target pages that client is sent is received, and in response to the access request, to the client Feedback includes the response of detection script;Wherein, when the detection script is run in the client, the client is detected In with the presence or absence of advertisement shield assembly and the detection client whether support specified transport protocol, and according to the client Testing result determine whether to reach the load information in the target pages in ad-request rewriting module;It is so that described The ad-request included in the load information is rewritten as the weight for meeting the specified transport protocol by ad-request rewriting module Write request.
2. according to the method described in claim 1, it is characterized in that, the load information in the target pages in the following way It obtains:
The first access request of the direction target pages that the client is sent is received, and accesses and asks in response to described first It asks, script is detected to the client feedback;Wherein, when the detection script is run in the client, described in detection Specified transport protocol whether is supported with the presence or absence of advertisement shield assembly and the detection client, and generate direction in client Second access request of the target pages carries the testing result of the client in second access request;
Second access request that the client is sent is received, and is obtained based on second access request from source station server Take the load information of the target pages.
3. method according to claim 1 or 2, which is characterized in that the ad-request rewrites template-setup in described interior In content distributing network;Correspondingly, the method further includes:
The load information is sent in the ad-request rewriting module of the content distributing network, so that the advertisement please Ask rewriting module that the ad-request included in the load information is rewritten as to the overwrite request for meeting the specified transport protocol, And receive the load information for being written with the overwrite request that the ad-request rewriting module provides;
The load information of the overwrite request is written with to the client feedback.
4. according to the method described in claim 3, it is characterized in that, being written with the overwrite request to the client feedback Load information after, the method further includes:
When the client runs the load information, described in the request change server transmission into the content distributing network Overwrite request;
The overwrite request is reduced to ad-request by the request change server, and please based on the advertisement that reduction obtains It asks, corresponding advertising resource is obtained from Advertisement Server, and the advertising resource of acquisition is supplied to the client.
5. according to the method described in claim 4, it is characterized in that, receive the client in the request change server During the overwrite request sent, the method further includes:
The request change server judges whether that the overwrite request is corresponding data cached, if in the presence of to the visitor Family end provides described data cached;If being not present, corresponding advertising resource is just obtained from the Advertisement Server.
6. according to the method described in claim 5, it is characterized in that, obtained from Advertisement Server corresponding advertising resource it Afterwards, the method further includes:
The request change server caches the advertising resource of acquisition, so that it is described wide to receive direction again When accusing the overwrite request of resource, the advertising resource of caching is fed back to the initiator of request.
7. it according to the method described in claim 2, it is characterized in that, is obtained based on second access request from source station server The load information of the target pages includes:
The testing result in second access request is extracted, is existed extensively when the testing result is characterized in the client When accusing shield assembly, the load information of the target pages is just obtained from source station server.
8. according to the method described in claim 2, it is characterized in that, to the client feedback detect script before, it is described Method further includes:
Judge whether the target pages are in the list of the anti-shielding of advertisement;
When determining that the target pages are in the list of the anti-shielding of the advertisement, judge in first access request whether Carry testing result;
Correspondingly, it when in determining first access request without carrying testing result, is just detected to the client feedback Script.
9. according to the method described in claim 1, it is characterized in that, when it is described detection script run in the client when, The method includes:
The destination address in the masked list in advertisement shield assembly is obtained, and loads the page money that the destination address is directed toward Source;
If the page resource loads the mark successfully, set for representing to be not present advertisement shield assembly in the client.
10. according to the method described in claim 9, it is characterized in that, the method further includes:
If the page resource loading failure, sets to represent that there are the marks of advertisement shield assembly in the client;
It detects whether the client supports WebRTC agreements, if supporting, the numerical value for representing the WebRTC agreements is set; If not supporting, detect whether the client supports WebSocket agreements, if supporting the WebSocket agreements, setting is used for Represent the numerical value of the WebSocket agreements;
Correspondingly, the testing result includes the mark of setting and the numerical value of setting.
11. according to the method described in claim 1, it is characterized in that, the ad-request rewriting module is by the load information In the ad-request that includes be rewritten as meeting the overwrite request of the specified transport protocol and include:
Load information described in the ad-request rewriting module prerun, and obtain what is sent out during load information prerun Ad-request;
When determining that the ad-request is in by masked state, the ad-request rewriting module generates the ad-request pair That answers meets the overwrite request of the specified transport protocol, and the overwrite request is written in the load information.
12. a kind of content distributing network, which is characterized in that the content distributing network includes fringe node and ad-request weight Writing module, wherein:
The fringe node, for receiving the access request of direction target pages that client is sent, and in response to the access Request includes the response of detection script to the client feedback;Wherein, when the detection script is run in the client When, detect in the client whether support specified transmission association with the presence or absence of advertisement shield assembly and the detection client View, and determined whether according to the testing result of the client load information in the target pages reaching ad-request weight In writing module;
The ad-request rewriting module, it is described specified for the ad-request included in the load information to be rewritten as meeting The overwrite request of transport protocol, and the load information for being written with the overwrite request is provided to the fringe node.
13. content distributing network according to claim 12, which is characterized in that being further included in the content distributing network please Seek change server, the request change server is for receiving the overwrite request that the client is sent, and by the rewriting Request is reduced to ad-request;Based on the ad-request that reduction obtains, corresponding advertisement money is obtained from Advertisement Server Source, and the advertising resource of acquisition is supplied to the client.
14. a kind of anti-screen method of web advertisement, which is characterized in that the method includes:
Fringe node into content distributing network sends the access request for being directed toward target pages, and it is anti-to receive the fringe node The response for including detection script of feedback;
The detection script is run, currently with the presence or absence of advertisement shield assembly and detects whether that specified transmission is supported to assist with detection View;And determine whether to reach the load information in the target pages in ad-request rewriting module according to testing result, with So that the ad-request included in the load information is rewritten as meeting the specified transmission by the ad-request rewriting module The overwrite request of agreement;
When running the load information, the request change server into the content distributing network sends the rewriting please It asks, so that the overwrite request is reduced to ad-request by the request change server, and described in being obtained based on reduction Ad-request obtains corresponding advertising resource from Advertisement Server;
Receive the advertising resource of the request change server feedback.
15. according to the method for claim 14, which is characterized in that the operation detection script includes:
The destination address in the masked list in advertisement shield assembly is obtained in advance, and loads the page that the destination address is directed toward Face resource;
If the page resource loads successfully, for expression, there is no the marks of advertisement shield assembly for setting.
16. according to the method for claim 15, which is characterized in that the method further includes:
If the page resource loading failure, for expression, there are the marks of advertisement shield assembly for setting;
It detects whether to support WebRTC agreements, if supporting, the numerical value for representing the WebRTC agreements is set;If not supporting, It detects whether to support WebSocket agreements, if supporting the WebSocket agreements, sets to represent the WebSocket associations The numerical value of view;
Correspondingly, the testing result includes the mark of setting and the numerical value of setting.
17. a kind of client, which is characterized in that the client includes memory and processor, and meter is stored in the memory Calculation machine program when the computer program is performed by the processor, realizes following steps:
Fringe node into content distributing network sends the access request for being directed toward target pages, and it is anti-to receive the fringe node The response for including detection script of feedback;
The detection script is run, currently with the presence or absence of advertisement shield assembly and detects whether that specified transmission is supported to assist with detection View;And determine whether to reach the load information in the target pages in ad-request rewriting module according to testing result, with So that the ad-request included in the load information is rewritten as meeting the specified transmission by the ad-request rewriting module The overwrite request of agreement;
When running the load information, the request change server into the content distributing network sends the rewriting please It asks, so that the overwrite request is reduced to ad-request by the request change server, and described in being obtained based on reduction Ad-request obtains corresponding advertising resource from Advertisement Server;
Receive the advertising resource of the request change server feedback.
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US16/079,784 US20210192563A1 (en) 2018-01-04 2018-02-12 Webpage advertisement anti-blocking method, content delivery network, and client terminal
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