CN108230003A - The dispensing effect analysis method and device of keyword - Google Patents
The dispensing effect analysis method and device of keyword Download PDFInfo
- Publication number
- CN108230003A CN108230003A CN201611199598.7A CN201611199598A CN108230003A CN 108230003 A CN108230003 A CN 108230003A CN 201611199598 A CN201611199598 A CN 201611199598A CN 108230003 A CN108230003 A CN 108230003A
- Authority
- CN
- China
- Prior art keywords
- dispensing
- data
- achievement data
- keyword
- achievement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The invention discloses the dispensing effect analysis methods and device of a kind of keyword, are related to information technology field, solve the problems, such as that the less efficient and accuracy rate of the dispensing effect analysis of keyword in the prior art is relatively low.The present invention main technical schemes be：The dispensing effect analysis instruction of keyword is received, the analysis instruction includes the identification information and object event of user；The keyword of user's dispensing is obtained according to identification information, and it obtains corresponding the first dispensing achievement data and second for launching index of keyword and launches achievement data, first launches achievement data as dispensing achievement data corresponding with keyword in the first preset time period before object event, and second launches achievement data as the second preset time period dispensing achievement data corresponding with keyword after object event；First dispensing achievement data and the second dispensing achievement data are compared and analyzed, obtain launching the delta data of index, the influence of effect is launched to obtain object event to keyword.
Description
Technical field
The present invention relates to information technology field more particularly to the dispensing effect analysis methods and device of a kind of keyword.
Background technology
With the continuous development of information technology, search engine marketing has become a kind of important means of internet marketing.
Wherein, search engine marketing refers to the network marketing based on search engine platform, and search engine advertisement is also referred to as AdWords,
Refer to that advertiser according to the determining keyword such as the product of oneself or content, the feature of service, writes ad content and independently fixes a price
Launch advertisement on a search engine.When user searches the keyword of advertiser's dispensing, corresponding advertisement, which will be shown, (closes
When keyword has the multiple users to buy, shown according to bid ranking principle), and after user clicks according to advertiser to the keyword
Bid charge, no click is free of charge.When being launched to search engine advertisement, it usually needs the dispensing effect of keyword is carried out
Assessment, the keyword particularly such as launched to advertiser in object event or intention progress large-scale operation event or certain
When extraneous factor or major event occur, it usually needs each dispensing index variation of keyword before and after analysis object event, with
Further influence of the analysis object event to the dispensing effect of keyword.
At present, mainly the dispensing effect of keyword is analyzed using manual type.However, user launches keyword
Quantity is larger, and the dispensing effect of keyword is analyzed according to manual type, need to expend a large amount of human cost and when
Between cost, cause keyword dispensing effect analysis it is less efficient.In addition, a large amount of manual analysis operation, can increase analysis
Error, the accuracy rate for causing the dispensing effect analysis of keyword are relatively low.
Invention content
In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly
The dispensing effect analysis method and device of the keyword of the above problem.
In order to achieve the above objectives, present invention generally provides following technical solutions：
On the one hand, the present invention provides a kind of dispensing effect analysis method of keyword, the method includes：
The dispensing effect analysis instruction of keyword is received, the analysis instruction includes the identification information of user and target thing
Part；
The keyword of user's dispensing is obtained according to the identification information, and obtains first according to the object event and throws
It puts achievement data and second and launches achievement data, wherein, described first launches achievement data as before the object event first
Dispensing achievement data corresponding with the keyword in preset time period, described second launches achievement data as the object event
Dispensing achievement data corresponding with the keyword in the second preset time period, the time of first preset time period are long later
Degree is identical with the time span of second preset time period；
Described first dispensing achievement data and the second dispensing achievement data are compared and analyzed, obtain launching index
Delta data, the delta data for launching index is used to embody the object event to the dispensing effect of the keyword
It influences.
On the other hand, the present invention provides a kind of dispensing effect analysis device of keyword, described device includes：
Receiving unit, for receiving the dispensing effect analysis of keyword instruction, the analysis instruction includes the mark of user
Information and object event；
Acquiring unit, the identification information for being received according to the receiving unit obtain the key that the user launches
Word, and obtain first according to the object event and launch achievement data and the second dispensing achievement data, described first launches index
Dispensing achievement data corresponding with the keyword in first preset time period before data are the object event, described second
Achievement data is launched as dispensing achievement data corresponding with the keyword in the second preset time period after the object event,
The time span of first preset time period is identical with the time span of second preset time period；
Comparison unit, the first dispensing achievement data and described second for the acquiring unit to be obtained, which are launched, to be referred to
Mark data compare and analyze, and obtain launching the delta data of index, and the delta data for launching index is described for embodying
Influence of the object event to the dispensing effect of the keyword.
By above-mentioned technical proposal, the dispensing effect analysis method and device of a kind of keyword provided by the invention, with mesh
The preceding dispensing effect analysis that keyword is carried out by manual type is compared, and the present invention passes through according to the dispensing for receiving keyword
The identification information of user in effect analysis instruction can be realized and obtain keyword that the user launches automatically and according to mesh
Mark event can realize that obtaining described first automatically launches achievement data and the second dispensing achievement data, wherein, described first throws
Achievement data is put as dispensing achievement data corresponding with the keyword in the first preset time period before the object event, institute
The second dispensing achievement data is stated for dispensing corresponding with the keyword in the second preset time period after the object event to refer to
Data are marked, the time span of first preset time period is identical with the time span of second preset time period, and leads to
It crosses and compares and analyzes the described first dispensing achievement data and the second dispensing achievement data, obtain launching the variation of index
Data can realize the dispensing effect for automatically analyzing keyword, save a large amount of human cost and time cost, improve pass
The efficiency of the dispensing effect analysis of keyword.In addition, the dispensing effect by automatically analyzing keyword, reduces the dispensing of keyword
The error of effect analysis improves the accuracy rate of the dispensing effect analysis of keyword.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 is a kind of dispensing effect analysis method flow chart of keyword provided in an embodiment of the present invention；
Fig. 2 is the dispensing effect analysis method flow chart of another keyword provided in an embodiment of the present invention；
Fig. 3 is a kind of dispensing effect analysis apparatus structure schematic diagram of keyword provided in an embodiment of the present invention；
Fig. 4 is the dispensing effect analysis apparatus structure schematic diagram of another keyword provided in an embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
The advantages of to make technical solution of the present invention, is clearer, and the present invention is made specifically with reference to the accompanying drawings and examples
It is bright.
An embodiment of the present invention provides a kind of dispensing effect analysis method of keyword, as shown in Figure 1, including：
101st, the dispensing effect analysis instruction of keyword is received.
Wherein, the analysis instruction includes the identification information and object event of user.The user can be to launch key
The advertiser of word, the identification information of the user can be advertiser 1, advertiser 2 etc., and object event can be that user is launched
Keyword or intention carry out large-scale operation event or certain extraneous factors or major event etc..If for example, search engine
Platform scans for engine rectification, major event can be the rectification event of search engine because of the complaint of user.The keyword
It can be the keyword launched on search engine platform.
102nd, the keyword of user's dispensing is obtained according to the identification information of user, and obtains first according to object event and launches
Achievement data and second launches achievement data.
Wherein, the dispensing effect launched index and be used to evaluate the keyword.The dispensing index can be based on
Index is launched, such as the click volume of keyword, the amount of showing, keyword bid, keyword ranking, order volume, strikes a bargain always at the order amount of money
The amount of money, practical cost amount of money etc., the dispensing index can also be that ratio launches index, the book clicked such as clicking rate, every time
The amount of money, conversion ratio, actual value for clicking every time etc., the embodiment of the present invention does not limit.Described first, which launches achievement data, is
Dispensing achievement data corresponding with the keyword in first preset time period before the object event, second dispensing refer to
Data are marked as dispensing achievement data corresponding with the keyword in the second preset time period after the object event, described the
The time span of one preset time period is identical with the time span of second preset time period.
It should be noted that the first preset time period can be configured according to user demand, can also be write from memory according to system
Recognize pattern to be configured, the embodiment of the present invention does not limit.For example, the first preset time period can be one before object event
A month, before one week etc..
For the embodiment of the present invention, the described the step of keyword that user launches is obtained according to the identification information of user, can be with
Including：According to the keyword that the identification information and initialized data base of user, inquiry user are launched, wherein, the initialized data base
In preserve the keyword that different user is launched respectively.Same user can launch multiple keywords, and same keyword can be by
Multiple users launch.
For example, receiving the identification information of advertiser 1 and the rectification event of search engine, then advertiser 1 is obtained by searching
Each keyword that rope engine platform is launched, and the first dispensing achievement data and the second dispensing achievement data are obtained, described first
Achievement data is launched as dispensing achievement data corresponding with each keyword in the previous moon of the rectification event, described second
Achievement data is launched as dispensing achievement data corresponding with each keyword in the latter moon of the rectification event.If dispensing refers to
Click volume is designated as, then obtains click volume of each keyword within the previous moon of rectification event and after rectification event
Click volume in one month.If dispensing index is conversion ratio, each keyword is obtained within the previous moon of rectification event
Conversion ratio and the conversion ratio within the latter moon of rectification event.If likewise, launch the amount of showing, pass that index is keyword
Keyword bid, reality spend the amount of money, the practical cost amount of money clicked every time etc., then obtain each keyword before rectification event
The amount of showing in one month, keyword bid, reality spend the amount of money, the practical cost amount of money clicked every time etc. and obtain each
The amount of showing, keyword bid, the practical cost amount of money of a keyword within the latter moon of rectification event etc..
For the embodiment of the present invention, by obtaining the keyword of user's dispensing according to the identification information of user, and according to mesh
Mark event obtains first and launches achievement data and the second dispensing achievement data, and it is corresponding each to realize automation arrangement keyword
Achievement data is launched, avoids and human cost and the time cost that the achievement data is consumed is arranged by manual type, from
And improve the efficiency that the achievement data arranges.
103rd, the first dispensing achievement data and the second dispensing achievement data are compared and analyzed, obtains launching the change of index
Change data.
Wherein, the delta data is used to embody influence of the object event to the dispensing effect of the keyword.Institute
It states delta data and is specifically as follows the variation numerical value for launching index, or the variation percentage for launching index,
The embodiment of the present invention does not limit herein.It is described to be launched first when the delta data is to launch the variation numerical value of index
The second of achievement data launches the process that achievement data compares and analyzes：It calculates second and launches achievement data and first
The difference of achievement data is launched, and the difference is determined as launching to the delta data of index.When the delta data is launches
During the variation percentage of index, the process that the second dispensing achievement data of the first dispensing achievement data is compared and analyzed
Can be：The ratio that the delta data launches achievement data with described first is calculated, and determines to launch according to the ratio and refer to
Target changes percentage.
The dispensing effect analysis method of a kind of keyword provided in an embodiment of the present invention, with being carried out at present by manual type
The dispensing effect analysis of keyword is compared, and the present invention passes through according to user in the dispensing effect analysis instruction for receiving keyword
Identification information, can realize the keyword and can be realized automatically according to object event for obtaining that the user launches automatically
It obtains described first and launches achievement data and the second dispensing achievement data, wherein, described first launches achievement data as the mesh
Dispensing achievement data corresponding with the keyword in first preset time period before mark event, described second launches achievement data
It is default for dispensing achievement data corresponding with the keyword in the second preset time period after the object event, described first
The time span of period is identical with the time span of second preset time period, and by launching index by described first
Data and the second dispensing achievement data compare and analyze, and obtain launching the delta data of index, can realize automatic point
The dispensing effect of keyword is analysed, a large amount of human cost and time cost is saved, improves the dispensing effect analysis of keyword
Efficiency.In addition, the dispensing effect by automatically analyzing keyword, reduces the error of the dispensing effect analysis of keyword, carries
The accurate of the dispensing effect analysis of keyword is risen.
An embodiment of the present invention provides the dispensing effect analysis method of another keyword, as shown in Fig. 2, including：
201st, the dispensing effect analysis instruction of keyword is received.
Wherein, the analysis instruction includes the identification information and object event of user, the object event and the key
The relevant explanation of word has been illustrated in step 101, is no longer repeated herein.
202nd, the keyword of user's dispensing is obtained according to the identification information of user, and obtains first according to object event and launches
Achievement data and second launches achievement data.
Wherein, the dispensing effect launched index and be used to evaluate the keyword.Described first, which launches achievement data, is
Dispensing achievement data corresponding with the keyword in first preset time period before the object event, second dispensing refer to
Data are marked as dispensing achievement data corresponding with the keyword in the second preset time period after the object event, described the
The time span of one preset time period is identical with the time span of second preset time period.
For the embodiment of the present invention, the dispensing index includes basis and launches index and ratio dispensing index, when the throwing
Put when index is launched based on index, it is described according to object event obtain first and launch achievement data and second launch achievement data
The step of can specifically include：It obtains first foundation and launches achievement data and the second basis dispensing achievement data.Wherein, it is described pre-
Put the basis dispensing achievement data that different keywords are preserved in database respectively in different time sections.The first foundation is thrown
It puts achievement data and launches index number for basis corresponding with the keyword in the first preset time period before the object event
According to it is corresponding with the keyword in the second preset time period after the object event that achievement data is launched on second basis
Basis launch achievement data.
For example, if object event adjusts event on a large scale for keyword bid, the first preset time period is one week, basis
Click volume, the amount of showing, keyword bid, the keyword ranking that index is keyword are launched, order volume, strikes a bargain always at the order amount of money
The amount of money, practical cost amount of money etc., then can obtain the click in the last week of adjustment event respectively directly from initialized data base
It measures, the amount of showing, keyword bid, keyword ranking, order volume, the order amount of money, transaction value, the practical cost amount of money.Equally
Ground can obtain click volume data, the amount of showing data, keyword bid, keyword ranking in the latter week of adjustment event, order
Dan Liang, the order amount of money, transaction value, the practical cost amount of money.
It should be noted that when the dispensing index launches index for ratio, it is described to obtain first according to object event
Launching achievement data and the second dispensing achievement data step can also specifically include：Achievement data is launched according to the first foundation
Achievement data is launched with the described second basis, and the first ratio dispensing achievement data and the second ratio dispensing index are calculated respectively
Data.First ratio launch achievement data in the first preset time period before the object event with the keyword pair
The ratio answered launches achievement data, and second ratio launches achievement data as the second preset time period after the object event
Interior ratio corresponding with the keyword launches achievement data.
Wherein, the ratio launches index and can be clicking rate, the carrying amount clicked every time, conversion ratio, click every time
Actual value etc..The clicking rate can be the ratio of click volume and the amount of showing, and the carrying amount clicked every time can be with
For carrying amount and the ratio of click volume, the conversion ratio can be the ratio of order volume and click volume, described to click every time
Actual value can be the time to spend the amount of money and the ratio of click volume.
For example, if click volume of the keyword within the last week of the adjustment event is 300 times, keyword is in the adjustment
The amount of showing in the last week of event is 1000 times, then keyword can be calculated within the last week of the adjustment event
Clicking rate is 30%.If click volume of the keyword within the latter week of the adjustment event is 400 times, keyword is in the adjustment
The amount of showing in the latter week of event is 1000 times, then keyword can be calculated within the latter week of the adjustment event
Clicking rate is 40%.
Achievement data and the second dispensing index number are launched likewise it is possible to which other ratios are calculated and launch the first of index
According to the embodiment of the present invention is without repeating.
203rd, the first dispensing achievement data and the second dispensing achievement data are compared and analyzed, obtains launching the change of index
Change data.
Wherein, the delta data is used to embody influence of the object event to the dispensing effect of the keyword.
For example, if show amount of the keyword within the last week of the adjustment event is 4000 times, after adjustment event
The amount of showing in one week is 5000 times, then by comparative analysis it is found that the corresponding amount of showing of keyword increases 1000 times, increases
Percentage be 20%.If show amount of the keyword within the last week of the adjustment event be 4000 times, adjustment event it
The amount of showing in latter week then by comparative analysis it is found that the corresponding amount of showing of keyword increases 1000 times, increases for 5000 times
The percentage added is 20%.
For the embodiment of the present invention, indicator difference is launched by launching indicator difference data and described second by described first
Data compare and analyze, and obtain launching the change of divergence data of index, can realize the dispensing effect for automatically analyzing keyword,
A large amount of human cost and time cost are saved, improves the efficiency of the dispensing effect analysis of keyword.In addition, by automatic
The dispensing effect of analysis of key word reduces the error of the dispensing effect analysis of keyword, improves the dispensing effect of keyword
The accuracy rate of analysis.
204th, the delta data that achievement data, the second dispensing achievement data and dispensing index are launched first visualizes
Displaying.
For the embodiment of the present invention, step 204 can specifically include：Achievement data, the second dispensing index are launched by first
The delta data of data and dispensing index is shown by visual means such as bar chart, pie chart, line charts.By by first
The delta data for launching achievement data, the second dispensing achievement data and dispensing index is visualized, and is realized by certainly
The process that the mode of dynamicization is visualized avoids and carries out visualizing a large amount of troublesome operation by manual type
The a large amount of human cost and time cost consumed, so as to improve the efficiency of visual presentation.In addition, it is thus also avoided that pass through
Manual type realizes the error for visualizing and bringing, so as to ensure that the accuracy rate of visual presentation.
205th, the industry for obtaining user's the industry averagely launches achievement data.
It should be noted that it can be that the industry that provide of third party is averagely launched and referred to that the industry, which averagely launches achievement data,
Data are marked, the third party can be each media, and it can also be each use in industry that the industry, which averagely launches achievement data,
Industry in the various big datas report at family averagely launches achievement data.
206th, the first dispensing achievement data and industry are averagely launched achievement data and compared and analyzed, obtain the first dispensing
Indicator difference data, and the second dispensing achievement data and industry are averagely launched achievement data and compared and analyzed, obtain second
Launch indicator difference data.
For example, it is 400 times that user, which launches click volume of the keyword in the last week of the rectification event of search engine, Yong Husuo
The Zhou Hangye of place's industry be averaged click volume as 420 times, then the first click volume variance data is 20 times, the above-mentioned key of user's dispensing
Click volume of the word after the rectification event of search engine is 450 times, then the second click volume variance data is 30 times.
Wherein, the first dispensing indicator difference data are averagely launched for the described first dispensing achievement data with the industry
The variance data of achievement data, the second dispensing indicator difference data refer to for the described second dispensing achievement data and industry dispensing
Target variance data.
207th, the first dispensing indicator difference data and the second dispensing indicator difference data are compared and analyzed, is launched
The change of divergence data of index.
Wherein, the change of divergence data are used to be modified the dispensing strategy of the keyword.
For example, if the first click volume variance data of keyword is 20 times, the second click volume variance data is 30 times, then may be used
To calculate the change of divergence value of the corresponding click volume of keyword as 10 times, the change of divergence percentage of the corresponding click volume of keyword
It is 50%.
208th, achievement data, the second dispensing achievement data, the delta data for launching index, the first dispensing are launched according to first
Indicator difference data, the second dispensing indicator difference data and the change of divergence data generation comparison report are simultaneously shown.
Wherein, the comparison report can be used in analyzing shadow of the object event to the dispensing effect of the keyword
It rings.
For the embodiment of the present invention, by generating comparison report, facilitate technical staff and intuitively analyze object event pair
Keyword launches the influence of effect.Specifically, the comparison report can be generated by written form and is shown.
It is provided in an embodiment of the present invention another kind keyword dispensing effect analysis method, at present by manual type into
The dispensing effect analysis of row keyword is compared, and the present invention according in the dispensing effect analysis instruction for receiving keyword by using
The identification information at family can realize the keyword for obtaining user's dispensing automatically and can be realized certainly according to object event
The dynamic first dispensing achievement data and second that obtains launches achievement data, wherein, the first dispensing achievement data is described
Dispensing achievement data corresponding with the keyword in first preset time period before object event, described second launches index number
According to pre- for dispensing achievement data corresponding with the keyword in the second preset time period after the object event, described first
If the time span of period is identical with the time span of second preset time period, and is referred to by the way that described first is launched
Mark data and the second dispensing achievement data compare and analyze, and obtain launching the delta data of index, can realize automatic
The dispensing effect of analysis of key word, saves a large amount of human cost and time cost, improves the dispensing effect point of keyword
The efficiency of analysis.In addition, the dispensing effect by automatically analyzing keyword, reduce the error of the dispensing effect analysis of keyword,
Improve the accurate of the dispensing effect analysis of keyword.Further, the embodiment of the present invention by described first by launching index
Data, the second dispensing achievement data and the delta data for launching index are visualized, and enable to technology
Personnel intuitively know variation of the dispensing effect of keyword before and after object event, improve user experience.
Further, as the specific implementation of Fig. 1, the embodiment of the present invention additionally provides a kind of dispensing effect of keyword
Analytical equipment, as shown in figure 3, described device includes：Receiving unit 31, acquiring unit 32, comparison unit 33.
The receiving unit 31, can be used for receiving the dispensing effect analysis instruction of keyword, and the analysis instruction includes
The identification information and object event of user.
The acquiring unit 32 can be used for obtaining the use according to the identification information that the receiving unit 31 receives
The keyword that family is launched, and obtain first according to the object event and launch achievement data and the second dispensing achievement data, it is described
First launches achievement data as dispensing index corresponding with the keyword in the first preset time period before the object event
Data, the second dispensing achievement data are corresponding with the keyword in the second preset time period after the object event
Achievement data is launched, the time span of first preset time period is identical with the time span of second preset time period.
Comparison unit 33, for the first dispensing achievement data and described second that the acquiring unit 32 obtains to be thrown
It puts achievement data to compare and analyze, obtains launching the delta data of index, the delta data for launching index is used to embody
Influence of the object event to the dispensing effect of the keyword.
It should be noted that each work(involved by a kind of dispensing effect analysis device of keyword provided in an embodiment of the present invention
Other corresponding descriptions of energy unit, can be described with the corresponding of method shown in reference chart 1, and details are not described herein, it should be understood that originally
Device in embodiment can correspond to the full content realized in preceding method embodiment.
A kind of dispensing effect analysis device of keyword provided in an embodiment of the present invention.It is single that reception can be configured in described device
Member, acquiring unit, comparison unit, compared with carrying out the dispensing effect analysis of keyword by manual type at present, the present invention is logical
It crosses according to the identification information for launching user in effect analysis instruction for receiving keyword, can realize and obtain the use automatically
The keyword and can realize that obtaining described first automatically launches achievement data and the second dispensing according to object event that family is launched
Achievement data, wherein, described first launches achievement data as in the first preset time period before the object event and pass
The corresponding dispensing achievement data of keyword, described second launches achievement data as in the second preset time period after the object event
Dispensing achievement data corresponding with the keyword, the time span of first preset time period and second preset time
The time span of section is identical, and by the way that the described first dispensing achievement data and the second dispensing achievement data are compared
Analysis obtains launching the delta data of index, can realize the dispensing effect for automatically analyzing keyword, save a large amount of manpower
Cost and time cost improve the efficiency of the dispensing effect analysis of keyword.In addition, the dispensing by automatically analyzing keyword
Effect reduces the error of the dispensing effect analysis of keyword, improves the accuracy rate of the dispensing effect analysis of keyword.
Further, as the specific implementation of Fig. 2, the embodiment of the present invention additionally provides the dispensing effect of another keyword
Fruit analytical equipment, as shown in figure 4, described device includes：Trigger element 41, acquiring unit 42, comparison unit 43.
The receiving unit 41, can be used for receiving the dispensing effect analysis instruction of keyword, and the analysis instruction includes
The identification information and object event of user.
The acquiring unit 42 can be used for obtaining the use according to the identification information that the receiving unit 31 receives
The keyword that family is launched, and obtain first according to the object event and launch achievement data and the second dispensing achievement data, it is described
First launches achievement data as dispensing index corresponding with the keyword in the first preset time period before the object event
Data, the second dispensing achievement data are corresponding with the keyword in the second preset time period after the object event
Achievement data is launched, the time span of first preset time period is identical with the time span of second preset time period.
Comparison unit 43, for the first dispensing achievement data and described second that the acquiring unit 42 obtains to be thrown
It puts achievement data to compare and analyze, obtains launching the delta data of index, the delta data for launching index is used to embody
Influence of the object event to the dispensing effect of the keyword.
For the embodiment of the present invention, the dispensing index includes basis and launches index and ratio dispensing index, the acquisition
Unit 42 can include：Acquisition module 421 and computing module 422.
The acquisition module 421, can be used for from initialized data base obtain first foundation launch index launch data and
Second basis launches index and launches data, wherein, different keywords are preserved in the initialized data base respectively in different time
Achievement data is launched on basis in section, and the first foundation launches achievement data as the first preset time before the object event
Achievement data is launched on basis corresponding with the keyword in section, and it is the object event that achievement data is launched on second basis
Achievement data is launched on basis corresponding with the keyword in the second preset time period later.
The computing module 422 can be used for launching index according to the first foundation that the acquisition module 421 obtains
Data and second basis launch achievement data and the first ratio dispensing achievement data and the dispensing of the second ratio are calculated respectively
Achievement data, first ratio launch achievement data in the first preset time period before the object event with the key
The corresponding ratio of word launches achievement data, second ratio launch achievement data for after the object event second it is default when
Between ratio dispensing achievement data corresponding with the keyword in section.
The acquiring unit 42, the industry that can be also used for obtaining user's the industry averagely launch achievement data.
The comparison unit 43 can be also used for the described first dispensing achievement data and the industry averagely launching index
Data compare and analyze, and obtain the first dispensing indicator difference data, and described first launches indicator difference data launches for first
Index averagely launches the variance data of achievement data with the industry.
The comparison unit 42 can be also used for the described second dispensing achievement data and the industry averagely launching index
It compares and analyzes, obtains the second dispensing indicator difference data, described second launches indicator difference data launches for described second
Achievement data averagely launches the variance data of achievement data with the industry.
The comparison unit 41 can be also used for launching indicator difference data and the second dispensing index by described first
Variance data compares and analyzes, and obtains the change of divergence data for launching index, the change of divergence number for launching index
It is modified according to for the dispensing strategy to the keyword.
Further, intuitively see the dispensing effect of keyword before and after object event in order to facilitate technical staff
Variation, described device can also include：Display unit 44.
The display unit 44, can be used for by described first launch achievement data, it is described second launch achievement data and
The delta data for launching index is visualized.
Further, the influence that object event launches keyword effect, institute are intuitively analyzed in order to facilitate technical staff
Device is stated to further include：Generation unit 45.
The generation unit 45, can be used for according to described first launch achievement data, it is described second launch achievement data,
The delta data for launching index, described first launch indicator difference data, the second dispensing indicator difference data and institute
The change of divergence data generation comparison report for launching index is stated, the comparison report can be used in analyzing the object event to institute
State the influence of the dispensing effect of keyword.
The display unit 44 can be also used for showing the comparison report.
It is it should be noted that each involved by the dispensing effect analysis device of another kind keyword provided in an embodiment of the present invention
Other corresponding descriptions of functional unit, can be described with the corresponding of method shown in reference chart 1, and details are not described herein, it should be understood that
Device in the present embodiment can correspond to the full content realized in preceding method embodiment.
The dispensing effect analysis device of another kind keyword provided in an embodiment of the present invention.Reception can be configured in described device
Unit, acquiring unit, comparison unit.Compared with the dispensing effect analysis of keyword is carried out by manual type at present, the present invention
By that according to the identification information for launching user in effect analysis instruction for receiving keyword, can realize described in automatic obtain
The keyword and can realize that obtaining described first automatically launches achievement data and the second throwing according to object event that user launches
Put achievement data, wherein, described first launch achievement data in the first preset time period before the object event with it is described
The corresponding dispensing achievement data of keyword, described second launches achievement data as the second preset time period after the object event
Interior dispensing achievement data corresponding with the keyword, the time span of first preset time period with described second it is default when
Between section time span it is identical, and by the way that the described first dispensing achievement data and the second dispensing achievement data are carried out pair
Than analysis, obtain launching the delta data of index, can realize the dispensing effect for automatically analyzing keyword, save a large amount of people
Power cost and time cost improve the efficiency of the dispensing effect analysis of keyword.In addition, the throwing by automatically analyzing keyword
Effect is put, reduces the error of the dispensing effect analysis of keyword, improve keyword launches the accurate of effect analysis.Into one
Step ground, the embodiment of the present invention are referred to by launching achievement data, the second dispensing achievement data and the dispensing by described first
Target delta data is visualized, and technical staff is enabled to intuitively to know the dispensing effect of keyword in target thing
Variation before and after part, improves user experience.
The dispensing effect analysis device of the keyword include processor and memory, above-mentioned receiving unit, acquiring unit,
Comparison unit, generation unit and display unit etc. in memory, are stored in as program unit storage by processor execution
Above procedure unit in memory realizes corresponding function.
Comprising kernel in processor, gone in memory to transfer corresponding program unit by kernel.Kernel can set one
Or more, by adjusting kernel parameter come improve keyword dispensing effect analysis efficiency and accuracy rate.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one deposit
Store up chip.
Present invention also provides a kind of computer program products, first when being performed on data processing equipment, being adapted for carrying out
The program code of beginningization there are as below methods step：The dispensing effect analysis instruction of keyword is received, the analysis instruction includes using
The identification information and object event at family；The keyword of user's dispensing is obtained according to the identification information, and according to the mesh
Mark event obtains first and launches achievement data and the second dispensing achievement data, wherein, the first dispensing achievement data is described
Dispensing achievement data corresponding with the keyword in first preset time period before object event, described second launches index number
According to pre- for dispensing achievement data corresponding with the keyword in the second preset time period after the object event, described first
If the time span of period is identical with the time span of second preset time period；By described first launch achievement data and
The second dispensing achievement data compares and analyzes, and obtains the delta data for launching index, and the delta data is used for
Embody influence of the object event to the dispensing effect of the keyword.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, available for storing the information that can be accessed by a computing device.It defines, calculates according to herein
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It these are only embodiments herein, be not limited to the application.To those skilled in the art,
The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent replacement,
Improve etc., it should be included within the scope of claims hereof.
Claims (10)
1. a kind of dispensing effect analysis method of keyword, which is characterized in that including：
The dispensing effect analysis instruction of keyword is received, the analysis instruction includes the identification information and object event of user；
The keyword of user's dispensing is obtained according to the identification information, and obtains first according to the object event and launches and refer to
It marks data and second and launches achievement data, wherein, described first launches achievement data presets for before the object event first
Dispensing achievement data corresponding with the keyword in period, described second launches achievement data as after the object event
Dispensing achievement data corresponding with the keyword in second preset time period, the time span of first preset time period and
The time span of second preset time period is identical；
Described first dispensing achievement data and the second dispensing achievement data are compared and analyzed, obtain the dispensing index
Delta data, the delta data is for embodying influence of the object event to the dispensing effect of the keyword.
2. the according to the method described in claim 1, it is characterized in that, dispensing launched index and be used to evaluate the keyword
Effect, the dispensing index includes basis and launches index and ratio dispensing index, described to obtain first according to the object event
It launches achievement data and the second dispensing achievement data includes：
First foundation is obtained from initialized data base and launches achievement data and the second basis dispensing achievement data, wherein, it is described pre-
The basis dispensing achievement data that different keywords are preserved in database respectively in different time sections is put, the first foundation is thrown
It puts achievement data and launches index number for basis corresponding with the keyword in the first preset time period before the object event
According to it is corresponding with the keyword in the second preset time period after the object event that achievement data is launched on second basis
Basis launch achievement data；
Achievement data is launched according to the first foundation and second basis launches achievement data and the first ratio is calculated respectively
Value launches achievement data and the second ratio and launches achievement data, first ratio launch achievement data for the object event it
Ratio corresponding with the keyword launches achievement data in preceding first preset time period, and second ratio launches achievement data
Achievement data is launched for ratio corresponding with the keyword in the second preset time period after the object event.
3. according to the method described in claim 1, it is characterized in that, the method further includes：
The industry for obtaining user's the industry averagely launches achievement data；
Described first dispensing achievement data and the industry are averagely launched achievement data and compared and analyzed, obtains the first dispensing
Indicator difference data, the first dispensing indicator difference data are averagely launched for the described first dispensing achievement data with the industry
The variance data of achievement data；
Described second dispensing achievement data and the industry are averagely launched achievement data and compared and analyzed, obtains the second dispensing
Indicator difference data, the second dispensing indicator difference data are averagely launched for the described second dispensing achievement data with the industry
The variance data of achievement data；
Described first dispensing indicator difference data and the second dispensing indicator difference data are compared and analyzed, are obtained described
The change of divergence data of index are launched, the change of divergence data are used to be modified the dispensing strategy of the keyword.
4. according to claim 1-3 any one of them methods, which is characterized in that it is described by described first launch achievement data and
The second dispensing achievement data compares and analyzes, and after obtaining the delta data for launching index, the method is also wrapped
It includes：
Achievement data, the second dispensing achievement data and the delta data are launched by described first to visualize.
It is 5. according to the method described in claim 3, it is characterized in that, described by the described first dispensing indicator difference data and described
Second dispensing indicator difference data compare and analyze, after obtaining the change of divergence data for launching index, the method
It further includes：
It is launched and referred to according to the described first dispensing achievement data, the second dispensing achievement data, the delta data, described first
Mark variance data, the second dispensing indicator difference data and the change of divergence data generation comparison report are simultaneously shown,
The comparison report can be used in analyzing influence of the object event to the dispensing effect of the keyword.
6. a kind of dispensing effect analysis device of keyword, which is characterized in that including：
Receiving unit, for receiving the dispensing effect analysis of keyword instruction, the analysis instruction includes the identification information of user
And object event；
Acquiring unit, the identification information for being received according to the receiving unit obtain the keyword that the user launches,
And obtain first according to the object event and launch achievement data and the second dispensing achievement data, described first launches achievement data
It is launched for dispensing achievement data corresponding with the keyword in the first preset time period before the object event, described second
Achievement data is the interior dispensing achievement data corresponding with the keyword of the second preset time period after the object event, described
The time span of first preset time period is identical with the time span of second preset time period；
Comparison unit, for the first dispensing achievement data and described second that the acquiring unit obtains to be launched index number
According to comparing and analyzing, obtain launching the delta data of index, the delta data is used to embody the object event to described
The influence of the dispensing effect of keyword.
7. device according to claim 6, which is characterized in that the dispensing launched index and be used to evaluate the keyword
Effect, the dispensing index include basis and launch index and ratio dispensing index, and the acquiring unit includes：
Acquisition module, for being obtained from initialized data base, first foundation launches index dispensing data and index is launched on the second basis
Data are launched, wherein, basis dispensing of the different keywords respectively in different time sections is preserved in the initialized data base and is referred to
Mark data, the first foundation launch achievement data in the first preset time period before the object event with the keyword
Achievement data is launched on corresponding basis, and achievement data is launched as the second preset time after the object event in second basis
Achievement data is launched on basis corresponding with the keyword in section；
Computing module, the first foundation for being obtained according to the acquisition module launch achievement data and second basis
It launches achievement data and the first ratio dispensing achievement data and the second ratio dispensing achievement data, first ratio is calculated respectively
Value is launched achievement data and is referred to for ratio dispensing corresponding with the keyword in the first preset time period before the object event
Mark data, second ratio launch achievement data in the second preset time period after the object event with the keyword
Corresponding ratio launches achievement data.
8. device according to claim 6, which is characterized in that
The acquiring unit, the industry for being additionally operable to obtain user's the industry averagely launch achievement data；
The comparison unit, is additionally operable to the described first dispensing achievement data and the industry averagely launching achievement data and carries out pair
Than analysis, the first dispensing indicator difference data are obtained, described first launches indicator difference data launches index number for described first
According to the variance data that achievement data is averagely launched with the industry；
The comparison unit is additionally operable to that the described second dispensing achievement data and the industry are averagely launched index and carried out to score
Analysis, obtains the second dispensing indicator difference data, described second launch indicator difference data for described second launch achievement data with
The industry averagely launches the variance data of achievement data；
The comparison unit, be additionally operable to by described first launch indicator difference data and it is described second launch indicator difference data into
Row comparative analysis, obtains the change of divergence data for launching index, and the change of divergence data are used for the keyword
Strategy is launched to be modified.
9. according to claim 6-8 any one of them devices, which is characterized in that described device further includes：
Display unit, for launching achievement data, the second dispensing achievement data and the variation for launching index by described first
Data are visualized.
10. device according to claim 9, which is characterized in that described device further includes：
Generation unit, for launching achievement data according to described first, described second launching achievement data, described launch index
Delta data, described first launch indicator difference data, the second dispensing indicator difference data and the change of divergence data
Comparison report is generated, the comparison report can be used in analyzing shadow of the object event to the dispensing effect of the keyword
It rings；
Display unit, for showing the comparison report.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611199598.7A CN108230003A (en) | 2016-12-22 | 2016-12-22 | The dispensing effect analysis method and device of keyword |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611199598.7A CN108230003A (en) | 2016-12-22 | 2016-12-22 | The dispensing effect analysis method and device of keyword |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108230003A true CN108230003A (en) | 2018-06-29 |
Family
ID=62657043
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611199598.7A Pending CN108230003A (en) | 2016-12-22 | 2016-12-22 | The dispensing effect analysis method and device of keyword |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108230003A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108920662A (en) * | 2018-07-04 | 2018-11-30 | 上海小蚁科技有限公司 | A kind of data comparison method and device, storage medium, terminal |
| CN109582838A (en) * | 2018-12-07 | 2019-04-05 | 中国银行股份有限公司 | Information displaying method, device and storage medium based on business transaction value change rate |
| CN110544152A (en) * | 2019-08-30 | 2019-12-06 | 苏州熙烁数字科技有限公司 | cloud distribution type digital service community for merchant propaganda |
| CN112749863A (en) * | 2019-10-31 | 2021-05-04 | 北京国双科技有限公司 | Keyword price adjusting method and device and electronic equipment |
| CN113793160A (en) * | 2020-07-01 | 2021-12-14 | 北京沃东天骏信息技术有限公司 | Put-in data processing method, device, equipment and storage medium |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102541893A (en) * | 2010-12-16 | 2012-07-04 | 腾讯科技（深圳）有限公司 | Keyword analysis method and keyword analysis device |
| CN103605737A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Website analyzing method and website analyzing device |
| CN103631939A (en) * | 2013-12-06 | 2014-03-12 | 无锡艾德思奇软件有限公司 | Data processing method and data processing device for search engine |
| WO2015048987A1 (en) * | 2013-10-01 | 2015-04-09 | Zapitano Gmbh | Computer-implemented method, computer-readable medium and computing device for event-related keyword advertising |
| CN105046533A (en) * | 2015-08-07 | 2015-11-11 | 北京品友互动信息技术有限公司 | Method and apparatus for analyzing information delivery influence factor |
-
2016
- 2016-12-22 CN CN201611199598.7A patent/CN108230003A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102541893A (en) * | 2010-12-16 | 2012-07-04 | 腾讯科技（深圳）有限公司 | Keyword analysis method and keyword analysis device |
| WO2015048987A1 (en) * | 2013-10-01 | 2015-04-09 | Zapitano Gmbh | Computer-implemented method, computer-readable medium and computing device for event-related keyword advertising |
| CN103605737A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Website analyzing method and website analyzing device |
| CN103631939A (en) * | 2013-12-06 | 2014-03-12 | 无锡艾德思奇软件有限公司 | Data processing method and data processing device for search engine |
| CN105046533A (en) * | 2015-08-07 | 2015-11-11 | 北京品友互动信息技术有限公司 | Method and apparatus for analyzing information delivery influence factor |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108920662A (en) * | 2018-07-04 | 2018-11-30 | 上海小蚁科技有限公司 | A kind of data comparison method and device, storage medium, terminal |
| CN109582838A (en) * | 2018-12-07 | 2019-04-05 | 中国银行股份有限公司 | Information displaying method, device and storage medium based on business transaction value change rate |
| CN110544152A (en) * | 2019-08-30 | 2019-12-06 | 苏州熙烁数字科技有限公司 | cloud distribution type digital service community for merchant propaganda |
| CN112749863A (en) * | 2019-10-31 | 2021-05-04 | 北京国双科技有限公司 | Keyword price adjusting method and device and electronic equipment |
| CN113793160A (en) * | 2020-07-01 | 2021-12-14 | 北京沃东天骏信息技术有限公司 | Put-in data processing method, device, equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN108230003A (en) | The dispensing effect analysis method and device of keyword | |
| Anderson et al. | PIMS: a reexamination | |
| BRPI0620830A2 (en) | estimated ad quality system and method of use for computer filtering, classification and promotion and computer readable medium | |
| CN106407210B (en) | A kind of methods of exhibiting and device of business object | |
| US7660786B2 (en) | Data independent relevance evaluation utilizing cognitive concept relationship | |
| CN106251174A (en) | Information recommendation method and device | |
| US20090292677A1 (en) | Integrated web analytics and actionable workbench tools for search engine optimization and marketing | |
| US20120253927A1 (en) | Machine learning approach for determining quality scores | |
| CN106156809A (en) | For updating the method and device of disaggregated model | |
| CN111143738B (en) | Resource display method and device, electronic equipment and storage medium | |
| CN108256893A (en) | The analysis method and device of advertisement delivery effect | |
| Wang et al. | Predicting ENR construction cost index using machine-learning algorithms | |
| CN103797474A (en) | Multi-channel conversion path position reporting | |
| US20120158488A1 (en) | Offline counterfactual analysis | |
| US20200234218A1 (en) | Systems and methods for entity performance and risk scoring | |
| CN110753920A (en) | System and method for optimizing and simulating web page ranking and traffic | |
| CN110020173B (en) | Method and device for optimizing search ranking and electronic equipment | |
| Weiss et al. | Maximizing classifier utility when there are data acquisition and modeling costs | |
| Abou Nabout | A novel approach for bidding on keywords in newly set-up search advertising campaigns | |
| CN110096652A (en) | Public sentiment wind vane index calculation method and device, readable storage medium storing program for executing | |
| CN108255881A (en) | It is a kind of to generate the method and device for launching keyword | |
| AU2021274466A1 (en) | Machine learning for improving mined data quality using integrated data sources | |
| JP7041299B1 (en) | Information processing equipment, information processing methods and information processing programs | |
| US20140039983A1 (en) | Location evaluation | |
| CN108241643A (en) | The achievement data analysis method and device of keyword |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information | ||
| CB02 | Change of applicant information |
Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Applicant after: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. Address before: 100086 Cuigong Hotel, 76 Zhichun Road, Shuangyushu District, Haidian District, Beijing Applicant before: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. |
|
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180629 |