CN108228631A - The page matching process and device of a kind of keyword - Google Patents
The page matching process and device of a kind of keyword Download PDFInfo
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- CN108228631A CN108228631A CN201611162856.4A CN201611162856A CN108228631A CN 108228631 A CN108228631 A CN 108228631A CN 201611162856 A CN201611162856 A CN 201611162856A CN 108228631 A CN108228631 A CN 108228631A
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- address information
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- object address
- keyword
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses the page matching process and device of a kind of keyword, method includes：Detect trigger action of the user to search engine, and the target keyword data inputted in a search engine according to trigger action acquisition user；Judge whether to include the first object address information of preset quantity in target keyword data, if, then judge whether the first object address information of preset quantity is corresponding with target association parameter, if so, the first object address information of preset quantity is converted to the second target address information；Second target address information is embedded into inquiry URL, the page corresponding to the inquiry URL of embedded second target address information is determined as to the landing page of target keyword data.Method and device disclosed by the invention causes user to input a target keyword data with regard to that can directly obtain the landing pages of target keyword data, and for a user, operating process is simple, and the time for obtaining landing page shortens, better user experience.
Description
Technical field
The present invention relates to aviation class search engine technique field more particularly to the page matching process and dress of a kind of keyword
It puts.
Background technology
The purpose of search engine marketing is that user is allowed to find and clicks marketing advertisement, while marketing side's page is accessed,
Realize the search of information.
For current aviation class search engine marketing process, most keywords are all flight inquiring classes, for example, looking into
Ask the aircraft from Beijing to Shanghai.However most of aviation class search engine marketing scheme be all by all keywords
Land page binds marketing side's homepage, for example, user A inputs keyword " Beijing to Shanghai flight " and searches in a search engine,
What is made number one in search result is the search engine marketing advertisement of certain airline, when user clicks this advertisement, meeting
Jump to the airline homepage rather than Beijing to Shanghai flight inquiring ordering page, it can be seen that, by all keys
The landing page of word binds marketing side's homepage and is not inconsistent the page that user is caused to want inquiry with the page actually to land, at this point,
User also needs to re-enter urban information and inquire, and for a user, operating process is cumbersome and time-consuming.
Invention content
In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly
State the technical solution of problem：
A kind of page matching process of keyword, the method includes：
Trigger action of the user to search engine is detected, and user is obtained in described search engine according to the trigger action
The target keyword data of middle input；
Judge whether to include the first object address information of preset quantity in the target keyword data；
When the first object address information that the preset quantity is included in the target keyword data, judge described pre-
If whether the first object address information of quantity is corresponding with target association parameter；
When the first object address information of the preset quantity is corresponding with the target association parameter, by the present count
The first object address information of amount is converted to the second target address information；
Second target address information is embedded into inquiry URL, by looking into for insertion second target address information
Ask the landing page that the page corresponding to URL is determined as the target keyword data.
Wherein, the first object address information for judging whether to include preset quantity in the target keyword data,
Including：
Whether judge in the target keyword data comprising the first object address information；
When including the first object address information in the target keyword data, from the target keyword data
The middle extraction first object address information；
Whether the quantity for judging the first object address information of extraction is the preset quantity；
When the quantity of the first object address information of the extraction is the preset quantity, judge that the target is closed
The first object address information of the preset quantity is included in keyword data.
The page matching process of the keyword, further includes：
When not including the first object address information in the target keyword data, alternatively, the target keyword
Only there are one the first object address information in data, alternatively, including the preset quantity in the target keyword data
First object address information, but at least one first object address information in the first object address information of the preset quantity
There is no during corresponding target association parameter, the preset page is determined as to the landing page of the target keyword data.
When the first object address information that the preset quantity is included in the target keyword data, judge described pre-
If whether the first object address information of quantity is corresponding with target association parameter, including：
Based on the target address information pre-established and the correspondence of predetermined keyword, the of the preset quantity is judged
Whether one target address information is corresponding with predetermined keyword, wherein, the predetermined keyword in the correspondence is target association
Parameter is target property information corresponding with the target association parameter；
When the first object address information of the preset quantity is corresponding with predetermined keyword, the preset quantity is determined
First object address information is corresponding with target association parameter.
It is described based on the target address information pre-established and the correspondence of predetermined keyword, judge the preset quantity
First object address information whether be corresponding with predetermined keyword, including：
It is inquired in target address information in the target address information and the correspondence of predetermined keyword described pre-
If the first object address information of quantity；
If the first object address information of the preset quantity is present in the target address information and default key
In target address information in the correspondence of word, then judge the preset quantity first object address information be corresponding with it is default
Keyword.
A kind of page coalignment of keyword, described device include：Detection unit, acquiring unit, the first judging unit,
Second judgment unit, information conversion unit, information embedded unit and the first determination unit；
The detection unit, for detecting trigger action of the user to search engine；
The acquiring unit, the trigger action for being detected according to the detection unit obtain user in described search
The target keyword data inputted in engine；
First judging unit, for judging whether wrapped in the target keyword data of the acquiring unit acquisition
First object address information containing preset quantity；
The second judgment unit is judged to include in the target keyword data for working as first judging unit
During the first object address information of the preset quantity, judge whether the first object address information of the preset quantity is corresponding with
Target association parameter；
Described information converting unit, for working as the first object that the second judgment unit judges the preset quantity
When location information is corresponding with the target association parameter, the first object address information of the preset quantity is converted into the second target
Address information；
Described information embedded unit, for second target address information for being converted to described information converting unit
It is embedded into inquiry URL；
First determination unit, for described information embedded unit to be embedded in the inquiry of second target address information
The page corresponding to URL is determined as the landing page of the target keyword data.
Wherein, first judging unit includes：First judgment sub-unit, information extraction subelement and second judge that son is single
Member；
First judgment sub-unit, for whether comprising the first object to judge in the target keyword data
Location information；
Described information extracts subelement, judges in the target keyword data for working as first judgment sub-unit
During comprising the first object address information, from first object address information described in the target keyword extracting data；
Second judgment sub-unit, for judging the first object address letter of described information extraction subelement extraction
Whether the quantity of breath is the preset quantity, when the quantity of the first object address information is the preset quantity, judgement
The first object address information of the preset quantity is included in the target keyword data.
The page coalignment of the keyword further includes：Second determination unit；
Second determination unit does not include first object address letter for working as in the target keyword data
Breath, alternatively, only there are one the first object address information in the target keyword data, alternatively, the target keyword
The first object address information of the preset quantity is included in data, but in the first object address information of the preset quantity extremely
When corresponding target association parameter is not present in a few first object address information, the preset page is determined as the mesh
Mark the landing page of keyword data.
Wherein, the second judgment unit includes：Third judgment sub-unit and determination subelement；
The third judgment sub-unit, for based on the target address information pre-established pass corresponding with predetermined keyword
System, judges whether the first object address information of the preset quantity is corresponding with predetermined keyword, wherein, in the correspondence
Predetermined keyword be target association parameter or for target property information corresponding with the target association parameter；
The determination subelement, for working as the first object that the third judgment sub-unit judges the preset quantity
When location information is corresponding with predetermined keyword, determine that the first object address information of the preset quantity is corresponding with target association ginseng
Number.
Wherein, the third judgment sub-unit, specifically for corresponding with predetermined keyword in the target address information
The first object address information of the preset quantity is inquired in target address information in relationship, if the of the preset quantity
One target address information is present in the target address information in the target address information and the correspondence of predetermined keyword
In, then judge that the first object address information of the preset quantity is corresponding with predetermined keyword.
By above-mentioned technical proposal, the page matching process and device of keyword provided by the invention, in detection user couple
The trigger action of search engine obtains the target keyword data that user inputs in a search engine, then judges target first
Whether the first object address information of preset quantity is included in keyword data, if it is, judging the first mesh of preset quantity
Whether mark address information is corresponding with target association parameter, if the first object address information of preset quantity is corresponding with target association
The first object address information of preset quantity is then converted to the second target address information by parameter, finally by the second destination address
Information is embedded into inquiry URL, and the page corresponding to the inquiry URL of embedded second target address information is determined as target and is closed
The landing page of keyword data.It can be seen that the page matching process and device of keyword provided by the invention so that user is defeated
Landing page corresponding with target keyword data can be directly obtained later by entering target keyword data and triggering search operation, without
With first obtain marketing side homepage, then by input target keyword data acquisition landing page, it can be seen that, for a user,
Operating process is simple, and the time for obtaining landing page corresponding with target keyword data shortens, better user experience.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows the flow diagram of the page matching process of keyword provided in an embodiment of the present invention；
Fig. 2 shows in the page matching process of keyword provided in an embodiment of the present invention, target keyword data are judged
In whether comprising preset quantity first object address information specific implementation process flow diagram；
Fig. 3 shows a flow diagram of the page matching process of aviation class keywords provided in an embodiment of the present invention；
Fig. 4 shows another flow signal of the page matching process of aviation class keywords provided in an embodiment of the present invention
Figure；
Fig. 5 shows the structure diagram of the page coalignment of keyword provided in an embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
An embodiment of the present invention provides a kind of page matching process of keyword, referring to Fig. 1, showing the keyword
One flow diagram of page matching process, this method can include：
Step S101：Trigger action of the user to search engine is detected, and user is obtained according to trigger action and is drawn in search
Hold up the target keyword data of middle input；
After user inputs target keyword data and triggers search operation in a search engine, obtain user and draw in search
Hold up the target keyword data of middle input.
Step S102：Judge whether to include the first object address information of preset quantity in target keyword data.
Step S103：When the first object address information that preset quantity is included in target keyword data, judge default
Whether the first object address information of quantity is corresponding with target association parameter.
Step S104：When the first object address information of preset quantity is corresponding with target association parameter, by preset quantity
First object address information be converted to the second target address information.
The first object address information of preset quantity is converted to there are many realization methods of the second target address information,
In a kind of possible realization method, first object address information by preset coding rule can be encoded, coding is obtained
Information as the second target address information, in alternatively possible realization method, first object address information can be converted
For corresponding target association parameter, using target association parameter as the second target address information.
Step S105：Second target address information is embedded into inquiry URL, by looking into for embedded second target address information
Ask the landing page that the page corresponding to URL is determined as target keyword data.
The page matching process of keyword provided by the invention so that user searches in input target keyword data and triggering
After rope operation, landing page corresponding with target keyword data can be directly obtained, and without first obtaining marketing side's homepage, then lead to
It crosses input target keyword data and obtains landing page, it can be seen that, for a user, it need to only carry out once inputting operation, i.e.,
Operating process is simple, meanwhile, the time for obtaining landing page corresponding with target keyword data shortens, better user experience.
Referring to Fig. 2, showing in the page matching process for the keyword that above-described embodiment provides, target keyword is judged
The flow diagram of the specific implementation process of the first object address information of preset quantity whether is included in data, can be included：
Step S201：Whether judge in target keyword data comprising first object address information.
Step S202：When including first object address information in target keyword data, from target keyword data
Extract first object address information.
Step S203：Whether the quantity for judging the first object address information of extraction is preset quantity.
Step S204：When the quantity of the first object address information of extraction is preset quantity, target keyword number is judged
The first object address information of preset quantity is included in.
It should be noted that target keyword data are there may be not comprising first object address information, alternatively, only including
One first object address information, alternatively, the first object address information comprising preset quantity, but the first object of preset quantity
The situation of corresponding target association parameter is not present at least one first object address information in address information, at this point, can incite somebody to action pre-
The page first set is determined as the landing page of target keyword data.
Above-described embodiment provide keyword page matching process, when in target keyword data include preset quantity
First object address information when, judge whether the first object address information of preset quantity is corresponding with the mistake of target association parameter
Journey can include：Based on the target address information pre-established and the correspondence of predetermined keyword, the of preset quantity is judged
Whether one target address information is corresponding with predetermined keyword；When the first object address information of preset quantity is corresponding with default key
During word, determine that the first object address information of the preset quantity is corresponding with target association parameter.Wherein, it is pre- in correspondence
If keyword can be target association parameter, or target property information corresponding with target association parameter.
Target address information and the correspondence of predetermined keyword are as shown in table 1 below：
Table 1
Based on the target address information pre-established and the correspondence of predetermined keyword, the first mesh of preset quantity is judged
The process whether mark address information is corresponding with predetermined keyword can include：It is corresponding with predetermined keyword in target address information
The first object address information of preset quantity is inquired in target address information in relationship；If the first object of preset quantity
Location information is present in the target address information in target address information and the correspondence of predetermined keyword, then judgement is default
The first object address information of quantity is corresponding with predetermined keyword.
Aviation class keywords data are inputted for obtaining flight inquiring ordering page by user in a search engine below,
The page matching process of keyword that the embodiments of the present invention provide is illustrated.
Referring to Fig. 3, showing the flow diagram of the page matching process of aviation class keywords, can include：
Step S301：Trigger action of the user to search engine is detected, and user is obtained according to trigger action and is drawn in search
Hold up the target keyword data of middle input.
Step S302：Judge in target keyword data whether to include the information in two cities.
Step S303：When the information that two cities are included in target keyword data, judge whether two cities deposit
In airport code.
Step S304：When two cities are there are during airport code, respectively by the information in two cities with being converted to target
Location information.
Step S305：The target address information being converted to is embedded into flight inquiring URL, and will embedded destination address
The page corresponding to the flight inquiring URL of information is determined as the landing page of target keyword data.
Illustratively, the target keyword data that user inputs in a search engine are " Beijing to Shanghai flight ", are being obtained
After getting target keyword data, whether judge in target keyword data " Beijing to Shanghai flight " comprising two cities
Information, due to including information " Beijing " and " Shanghai " in two cities in " Beijing to Shanghai flight ", further judgement
" Beijing " and " Shanghai " whether there are airport code, if " Beijing " and " Shanghai " there are airport code, by " Beijing "
" Shanghai " is converted to target address information, and target address information then is embedded into flight inquiring URL, by embedded destination address
The flight inquiring URL of information is determined as the landing page in target keyword data " Beijing to Shanghai flight ".
The page matching process of keyword provided in an embodiment of the present invention, can obtain what user inputted in a search engine
Then target keyword data judge the information in two cities whether is included in target keyword data, when target keyword number
During information comprising two cities, if there are airport codes in two cities, the information in two cities is converted to
Target address information, and target address information is embedded into flight inquiring URL, so as to which the URL of target address information will be embedded in
The corresponding page is determined as the landing page of target keyword data.It can be seen that keyword provided in an embodiment of the present invention
Page matching process so that user can directly obtain flight predetermined page corresponding with target keyword data, and without first
Airline's homepage is obtained, then urban information is inputted by user and obtains specific flight predetermined page, for a user, only
It need to carry out once inputting operation, operating process is simple, and the time for obtaining flight predetermined page shortens, better user experience.
Referring to Fig. 4, show another stream of the page matching process of aviation class keywords provided in an embodiment of the present invention
Journey schematic diagram, this method can include：
Step S401：Trigger action of the user to search engine is detected, and user is obtained according to trigger action and is drawn in search
Hold up the target keyword data of middle input.
Step S402：Judge whether comprising urban information in target keyword data, if it is, performance objective step
S403a and subsequent step, if it is not, then performing step S403b:Using the preset page as target keyword data
Land page.
Step S403a：From target keyword extracting data urban information.
Step S404：Judge in the urban information of extraction whether the information comprising two cities, if it is, performing step
S405, if it is not, then performing step S403b.
Step S405：Whether two cities are judged there are airport code, if it is, step S406 is performed, if not,
Then perform step S403b.
In a kind of possible realization method, city-airport code table can be built in the database in advance, then judge two
Whether there are airport codes in city to include：Judge whether there are airport codes in two cities based on city-airport code table.
Specifically, each city in city-airport code table is the city for setting organic field, it is each in city-airport code table
Airport code is airport code corresponding with setting each city of organic field, then, judges two based on city-airport code table
City whether there are airport code, including：Urban information in city-airport code table inquires two cities respectively；Such as
Two cities of fruit are present in city-airport code table, then judge that there are airport codes in two cities.
In alternatively possible realization method, city-airport title table, city-machine can be built in the database in advance
Each airport title in the title table of field is corresponding with an airport code.Then judge whether there are airport code packets in two cities
It includes：Judge whether there are airport codes in two cities based on city-airport code table.Specifically, in city-airport title table
In urban information inquire two cities respectively, if two cities are present in city-airport code table, show two
City corresponds to organic field title, correspondingly, being corresponding with airport code.
Illustratively, the target keyword data that user inputs in a search engine are " Beijing to Shanghai flight ", are being obtained
After getting target keyword data, from the target keyword data " Beijing to Shanghai flight " extraction urban information " Beijing " and
" Shanghai ", then judge extraction urban information " Beijing " and " Shanghai " in whether include the information in two cities, due to comprising
The information " Beijing " in two cities and " Shanghai " therefore, further judge " Beijing " and " Shanghai " whether there are airports, it is assumed that
City-airport code the table for having and being illustrated below is safeguarded in advance：
Table 2
| Urban information | Airport code table |
| Beijing | aaa |
| Shanghai | bbb |
| Tianjin | ccc |
| Shijiazhuang | ddd |
| Sanya | eee |
| …… | …… |
" Beijing " is inquired in urban information in city-airport code table, if there are cities in city-airport code table
City " Beijing " then shows " Beijing " there are corresponding airport code, i.e. Beijing is there are airport, likewise, in city-airport code
" Shanghai " is inquired in urban information in table, if there are city " Shanghai " in city-airport code table, shows that " Shanghai " is deposited
In corresponding airport code, i.e., there are airports in Shanghai.
It should be noted that the city in city-airport code table or city-airport title table that the present embodiment is safeguarded is equal
It is the city with airport code, i.e., is provided with the city on airport, it therefore, only need to be in city-airport code in inquiry
City to be checked is inquired in urban information in table.
Step S406：The information in two cities is converted into target address information respectively.
In the present embodiment, determining that there are the information by two cities during airport, is needed to be converted in two cities
Target address information in a kind of possible realization method, can be carried out the information in city at coding by preset coding rule
Reason,, can be by the information in city in alternatively possible realization method using the information obtained after coding as target address information
The airport code in the city is converted to, using airport code as target address information.
Step S407：Target address information is embedded into flight inquiring URL, and the flight that target address information will be embedded in
The page corresponding to inquiry URL is determined as the landing page of target keyword data.
Illustratively, the information in two cities is respectively " Beijing " and " Shanghai ", and " Beijing " and " Shanghai " there are machines
, then two city parameters that " Beijing " and " Shanghai " is processed into city parameter and obtains processing are embedded into flight inquiring
Process in URL is：
Assuming that " Beijing " is carried out coded treatment, target address information " xxxx " is obtained, " Shanghai " is subjected to coded treatment,
Target address information " yyyy " is obtained, flight inquiring URL is http://www.dkjfkd.com/dkjf, then by two targets
It is http that address information " xxxx " and " yyyy ", which are embedded into flight inquiring URL,://www.dkjfkd.com/dkjfC1=
Xxxx＆c2=yyyy, wherein, c1 is " Beijing " corresponding target address information, and c2 is " Shanghai " corresponding destination address letter
Breath, http://www.dkjfkd.com/dkjfThe corresponding pages of c1=xxxx＆c2=yyyy are target keyword data
Landing page.
In addition, in the page matching process of keyword provided in an embodiment of the present invention, when not wrapped in target keyword data
Containing urban information, alternatively, the only information comprising city in urban information, alternatively, comprising two cities in urban information
When airport is not present in information but at least one city, using the preset page as the landing page of target keyword data.Tool
Body, the preset page can be the homepage of certain airline, that is, in these cases, user inputs target keyword
What is obtained after data-triggered search is the homepage of airline.
The page matching process of keyword provided in an embodiment of the present invention, touches search engine marketing advertisement when detecting
During hair operation, the target keyword data that user inputs in a search engine can be obtained, and wrapped in target keyword data
Whether when containing urban information, goes out urban information from target keyword extracting data, then judge in urban information comprising two
The information in city, when the information that two cities are included in urban information, if two cities there are airport, by two cities
Two city parameters that the information processing in city is obtained into city parameter and by processing are embedded into flight inquiring URL, thus will be embedding
Enter the landing page that the page corresponding to the URL of two city parameters is determined as target keyword data.It can be seen that the present invention is real
Apply example offer keyword page matching process so that user click marketing side marketing advertisement when can directly obtain and
The corresponding flight predetermined page of target keyword data, and without first obtaining airline's homepage, then city is inputted by user
Information acquisition flight predetermined page, for a user, operating process is simple, and the time for obtaining flight predetermined page shortens, and uses
Family experience is preferable.
Corresponding with the above method, the embodiment of the present invention additionally provides a kind of page coalignment of keyword, please refers to
Fig. 5 shows the structure diagram of the device, which can include：Detection unit 501, acquiring unit 502, first judge
Unit 503, second judgment unit 504, information conversion unit 505,506 and first determination unit 507 of information embedded unit.Its
In：
Detection unit 501, for detecting trigger action of the user to search engine.
Acquiring unit 502, the trigger action for being detected according to detection unit 501 obtain user and input in a search engine
Target keyword data.
First judging unit 503, for whether judging in the target keyword data of the acquisition of acquiring unit 502 comprising default
The first object address information of quantity.
Second judgment unit 504, for judging to include present count in target keyword data when the first judging unit 503
During the first object address information of amount, judge whether the first object address information of preset quantity is corresponding with target association parameter.
Information conversion unit 505, for working as the first object address information that second judgment unit 504 judges preset quantity
When being corresponding with target association parameter, the first object address information of preset quantity is converted into the second target address information.
Information embedded unit 506, for the second target address information that information conversion unit 505 is converted to be embedded into
It inquires in URL.
First determination unit 507, for information embedded unit 506 to be embedded in the inquiry URL institutes of the second target address information
The corresponding page is determined as the landing page of target keyword data.
The page coalignment of keyword provided by the invention so that user searches in input target keyword data and triggering
After rope operation, landing page corresponding with target keyword data can be directly obtained, and without first obtaining marketing side's homepage, then lead to
It crosses input target keyword data and obtains landing page, it can be seen that, for a user, it need to only carry out once inputting operation, i.e.,
Operating process is simple, meanwhile, the time for obtaining landing page corresponding with target keyword data shortens, better user experience.
In the page coalignment for the keyword that above-described embodiment provides, the first judging unit can include：First judges
Subelement, information extraction subelement and the second judgment sub-unit.
First judgment sub-unit, for whether judging in target keyword data comprising first object address information.
Information extraction subelement, for judging to include first object in target keyword data when the first judgment sub-unit
During address information, from target keyword extracting data first object address information.
Second judgment sub-unit, for whether judging the quantity of the first object address information of information extraction subelement extraction
For preset quantity, when the quantity of first object address information is preset quantity, judge in target keyword data comprising default
The first object address information of quantity.
The page coalignment for the keyword that above-described embodiment provides can also include：Second determination unit.
Second determination unit does not include first object address information for working as in target keyword data, alternatively, target is closed
Only there are one first object address information in keyword data, alternatively, including the first mesh of preset quantity in target keyword data
Address information is marked, but there is no corresponding at least one first object address information in the first object address information of preset quantity
During target association parameter, the preset page is determined as to the landing page of target keyword data.
In the page coalignment for the keyword that above-described embodiment provides, second judgment unit includes：Third judges that son is single
Member and determination subelement.
Third judgment sub-unit, for based on the target address information pre-established and the correspondence of predetermined keyword,
Judge whether the first object address information of preset quantity is corresponding with predetermined keyword, wherein, the default key in correspondence
Word is target association parameter or is target property information corresponding with target association parameter.
Determination subelement judges that the first object address information of preset quantity is corresponding with for working as third judgment sub-unit
During predetermined keyword, determine that the first object address information of preset quantity is corresponding with target association parameter.
Wherein, third judgment sub-unit, specifically in the correspondence of target address information and predetermined keyword
The first object address information of preset quantity is inquired in target address information, if the first object address information of preset quantity is equal
It is present in the target address information in target address information and the correspondence of predetermined keyword, then judges the of preset quantity
One target address information is corresponding with predetermined keyword.
The page coalignment of the keyword includes processor and memory, above-mentioned detection unit, acquiring unit, first
Judging unit, second judgment unit, information conversion unit, information embedded unit and first determination unit etc. are used as program unit
Storage in memory, performs above procedure unit stored in memory to realize corresponding function by processor.
Comprising kernel in processor, gone in memory to transfer corresponding program unit by kernel.Kernel can set one
Or more, it can be directly obtained and target pass by adjusting kernel parameter user to be made to pass through target keyword data of input
The corresponding landing page of keyword data.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flashRAM), memory includes at least one storage
Chip.
The page coalignment of keyword provided by the invention so that user searches in input target keyword data and triggering
After rope operation, landing page corresponding with target keyword data can be directly obtained, and without first obtaining marketing side's homepage, then lead to
It crosses input target keyword data and obtains landing page, it can be seen that, for a user, it need to only carry out once inputting operation, i.e.,
Operating process is simple, meanwhile, the time for obtaining landing page corresponding with target keyword data shortens, better user experience.
Present invention also provides a kind of computer program product, detection user to the trigger action of search engine, and according to
The trigger action obtains the target keyword data that user inputs in described search engine；
Judge whether to include the first object address information of preset quantity in the target keyword data；
When the first object address information that the preset quantity is included in the target keyword data, judge described pre-
If whether the first object address information of quantity is corresponding with target association parameter；
When the first object address information of the preset quantity is corresponding with the target association parameter, by the present count
The first object address information of amount is converted to the second target address information；
Second target address information is embedded into inquiry URL, by looking into for insertion second target address information
Ask the landing page that the page corresponding to URL is determined as the target keyword data.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flashRAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, available for storing the information that can be accessed by a computing device.It defines, calculates according to herein
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It these are only embodiments herein, be not limited to the application.To those skilled in the art,
The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent replacement,
Improve etc., it should be included within the scope of claims hereof.
Claims (10)
1. a kind of page matching process of keyword, which is characterized in that the method includes：
Trigger action of the user to search engine is detected, and defeated in described search engine according to trigger action acquisition user
The target keyword data entered；
Judge whether to include the first object address information of preset quantity in the target keyword data；
When the first object address information that the preset quantity is included in the target keyword data, the present count is judged
Whether the first object address information of amount is corresponding with target association parameter；
When the first object address information of the preset quantity is corresponding with the target association parameter, by the preset quantity
First object address information is converted to the second target address information；
Second target address information is embedded into inquiry URL, by the inquiry URL of insertion second target address information
The corresponding page is determined as the landing page of the target keyword data.
2. the page matching process of keyword according to claim 1, which is characterized in that described to judge the target critical
Whether the first object address information of preset quantity is included in word data, including：
Whether judge in the target keyword data comprising the first object address information；
When including the first object address information in the target keyword data, carried from the target keyword data
Take the first object address information；
Whether the quantity for judging the first object address information of extraction is the preset quantity；
When the quantity of the first object address information of the extraction is the preset quantity, the target keyword is judged
The first object address information of the preset quantity is included in data.
3. the page matching process of keyword according to claim 2, which is characterized in that the method further includes：
When not including the first object address information in the target keyword data, alternatively, the target keyword data
In only there are one the first object address information, alternatively, in the target keyword data comprising the preset quantity the
One target address information, but at least one first object address information is not deposited in the first object address information of the preset quantity
In corresponding target association parameter, the preset page is determined as to the landing page of the target keyword data.
4. the page matching process of the keyword according to any one in right 1-3, which is characterized in that when the target is closed
When the first object address information of the preset quantity is included in keyword data, the first object address of the preset quantity is judged
Whether information is corresponding with target association parameter, including：
Based on the target address information pre-established and the correspondence of predetermined keyword, the first mesh of the preset quantity is judged
Whether mark address information is corresponding with predetermined keyword, wherein, the predetermined keyword in the correspondence is target association parameter,
Or it is target property information corresponding with the target association parameter；
When the first object address information of the preset quantity is corresponding with predetermined keyword, the first of the preset quantity is determined
Target address information is corresponding with target association parameter.
5. the page matching process of keyword according to claim 4, which is characterized in that described based on the mesh pre-established
The correspondence of address information and predetermined keyword is marked, judges whether the first object address information of the preset quantity is corresponding with
Predetermined keyword, including：
The present count is inquired in target address information in the target address information and the correspondence of predetermined keyword
The first object address information of amount；
If the first object address information of the preset quantity is present in the target address information and predetermined keyword
In target address information in correspondence, then judge that the first object address information of the preset quantity is corresponding with default key
Word.
6. the page coalignment of a kind of keyword, which is characterized in that described device includes：Detection unit, acquiring unit, first
Judging unit, second judgment unit, information conversion unit, information embedded unit and the first determination unit；
The detection unit, for detecting trigger action of the user to search engine；
The acquiring unit, the trigger action for being detected according to the detection unit obtain user in described search engine
The target keyword data of middle input；
First judging unit, for whether judging in the target keyword data of the acquiring unit acquisition comprising pre-
If the first object address information of quantity；
The second judgment unit is judged in the target keyword data for working as first judging unit comprising described
During the first object address information of preset quantity, judge whether the first object address information of the preset quantity is corresponding with target
Relevant parameter；
Described information converting unit, for working as the first object address letter that the second judgment unit judges the preset quantity
When breath is corresponding with the target association parameter, the first object address information of the preset quantity is converted into the second destination address
Information；
Described information embedded unit, for second target address information insertion for being converted to described information converting unit
Into inquiry URL；
First determination unit, for described information embedded unit to be embedded in the inquiry URL of second target address information
The corresponding page is determined as the landing page of the target keyword data.
7. the page coalignment of keyword according to claim 6, which is characterized in that the first judging unit packet
It includes：First judgment sub-unit, information extraction subelement and the second judgment sub-unit；
First judgment sub-unit, for judging whether believe in the target keyword data comprising the first object address
Breath；
Described information extracts subelement, judges to include in the target keyword data for working as first judgment sub-unit
During the first object address information, from first object address information described in the target keyword extracting data；
Second judgment sub-unit, for judging the first object address information of described information extraction subelement extraction
Whether quantity is the preset quantity, when the quantity of the first object address information is the preset quantity, described in judgement
The first object address information of the preset quantity is included in target keyword data.
8. the page coalignment of keyword according to claim 7, which is characterized in that described device further includes：Second
Determination unit；
Second determination unit, for work as in the target keyword data do not include the first object address information or
Person, only there are one the first object address information in the target keyword data, alternatively, in the target keyword data
First object address information comprising the preset quantity, but it is at least one in the first object address information of the preset quantity
When corresponding target association parameter is not present in first object address information, the preset page is determined as the target critical
The landing page of word data.
9. the page coalignment of the keyword according to any one in claim 6-8, which is characterized in that described second
Judging unit includes：Third judgment sub-unit and determination subelement；
The third judgment sub-unit, for based on the target address information pre-established and the correspondence of predetermined keyword,
Judge whether the first object address information of the preset quantity is corresponding with predetermined keyword, wherein, in the correspondence
Predetermined keyword is target association parameter or is target property information corresponding with the target association parameter；
The determination subelement, for working as the first object address letter that the third judgment sub-unit judges the preset quantity
When breath is corresponding with predetermined keyword, determine that the first object address information of the preset quantity is corresponding with target association parameter.
10. the page coalignment of keyword according to claim 9, which is characterized in that the third judgment sub-unit,
It is described pre- specifically for being inquired in the target address information in the correspondence of the target address information and predetermined keyword
If the first object address information of quantity, if the first object address information of the preset quantity is with being present in the target
In target address information in the correspondence of location information and predetermined keyword, then with judging the first object of the preset quantity
Location information is corresponding with predetermined keyword.
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| CN201611162856.4A CN108228631B (en) | 2016-12-15 | 2016-12-15 | Keyword page matching method and device |
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