CN108228586A - A kind of cross-platform network leader of opinion ranks method - Google Patents
A kind of cross-platform network leader of opinion ranks method Download PDFInfo
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Abstract
The invention discloses a kind of cross-platform network leaders of opinion to rank method, includes the following steps：S1：To be dispersed in Sina weibo, wechat public platform, more than 30 a network platform of comprehensive video website, short Video Applications and live streaming platform 5 major class net it is red summarize, formed and net red sample database；S2：With regard to netting the comprehensive score of red ranking list, after being handled by every raw propagation data normalization, it is come out with reference to the weight calculation derivation of equation, the comprehensive score for netting red ranking list includes netting red own propagation, network public opinion volume, propagates bonus point Xiang San great dimensions, and full marks 1500 divide.The present invention has complied with propagation and commercial trends instantly to netting the cross-platform assessment of red progress, i.e. " people " is increasingly becoming the node of business and flow, so as to which the comprehensive assessment to network opinion leader be allowed to seem especially significant, and the red sample database of net and the red ranking list of net can be updated, and then reflect the red ranking of current net much sooner and comprehensively in every month.
Description
Technical field
The present invention relates to cross-platform network leaders of opinion to rank method and technology field more particularly to a kind of cross-platform network meaning
See that leader ranks method.
Background technology
Current many network platforms can carry out ranking according to the propagation data of respective platform to the account being active on platform,
But can seldom accomplish cross-platform assessment, so that the platform of statistics is imperfect.With current network science and technology and social matchmaker
The development of body, many network opinion leaders can be propagated simultaneously in multiple platform operation accounts, so if only flat from one
The propagation condition of platform does ranking, is biased rather.In this context, we are proposed the cross-platform red ranking list of net, comprehensive
Everybody nets the red propagation data on disparate networks platform, so as to red the propagation condition of more all-sidedly and accurately reaction net.
The authority for netting this red group is defined in addition, the existing red ranking list of net lacks, often only just nets red one party
The characteristics of face and take a part for the whole, than if any list only include that awl face net is red, eliminate it is many be active in network world its
He is classification leader of opinion.List range also is too wide, and the raw traditional leader of opinion of many non-nets is also included, this is apparent
It is nonstandard.
Invention content
Technical problems based on background technology, the present invention propose a kind of cross-platform network leader of opinion seniority among brothers and sisters side
Method.
A kind of cross-platform network leader of opinion proposed by the present invention ranks method, includes the following steps：
S1：It is big to being dispersed in Sina weibo, wechat public platform, comprehensive video website, short Video Applications and live streaming platform 5
The net of more than 30 a network platform of class is red to be summarized, and is formed and is netted red sample database；
S2：With regard to netting the comprehensive score of red ranking list, after being handled by every raw propagation data normalization, with reference to weight meter
It calculates the derivation of equation to come out, the comprehensive score for netting red ranking list includes netting red own propagation, network public opinion volume, propagates bonus point item etc.
Three big dimensions, full marks 1500 divide, and scoring rule is as follows：
(1) the red own propagation of net includes microblogging transmissibility and wechat transmissibility, and microblogging transmissibility and wechat transmissibility institute
Corresponding full marks score value is respectively 400 and 300；
(2) it propagates bonus point item and includes video on demand transmissibility and net cast transmissibility, and video on demand transmissibility and regard
Full marks score value corresponding to frequency live streaming transmissibility is 150；
(3) network public opinion volume includes microblogging degree of referring to, wechat degree of referring to and Baidu's index, and microblogging degree of referring to, wechat
Full marks score value corresponding to degree of referring to and Baidu's index is respectively 150,250 and 100；
S3：For the Sina weibo described in S1, we are red in Sina weibo to netting each net in red sample database respectively
On publication number, turn that the data such as number, bean vermicelli number is commented to be counted, and by the red forwarding of each net, comment on and thumb up several through standard
Change processing after added up respectively with 62.5%, 25%, 12.5% weight, later again with 400 points for full marks calculate it is each
Net the microblogging score value in red this month；
S4：For the wechat public platform described in S1, read using total number, highest reading number, averagely reading number, top news of reading
Reading always thumbs up five indexs of number to assess the red account of each net, then each net is calculated for full marks with 300 points
The wechat score value in red this month；
S5：For the comprehensive video website described in S1 and short Video Applications, using two fingers of playback volume and bean vermicelli number
It marks to assess each net is red, and carry out operation for maximum score value by 150 points and obtain each video on demand for netting red this month
Transmissibility score value；
S6：For the live streaming platform described in S1, net cast platform uses bean vermicelli number as measurement index, to each net
The red bean vermicelli number in each live streaming platform is added up, and the net cast in each net red this month is calculated for full marks with 150 points
Transmissibility score value；
S7：Network public opinion volume is also a kind of important indicator in terms of the red assessment of net, we respectively it is red to each net
Degree of referring to, the degree of referring in wechat public platform this month and Baidu's index in Sina weibo this month, this three classes data are acquired, and
Score value operation, which is carried out, according to 150,250,100 weight obtains each network public opinion volume score value for netting red this month；
S8：It is passed for the microblogging score value in the red corresponding S3 of each net, the wechat score value in S4, the video on demand in S5
The network public opinion volume score value broadcast in net cast transmissibility score value and S7 in power score value, S6 is added up, and then is obtained every
A red corresponding total score of net；
S9：The net red root in the red sample database of net described in S1 each nets red corresponding total score from up to according in S8
It is low to carry out ranking successively, and then " netting red ranking list " the last 100 list can be made.
Preferably, it in the S1, nets and red to new net can all be filled, and every month repeats red sample database every month
S1-S9。
Preferably, in the S9, " netting red ranking list " the last 100 list is each monthly to be updated, and " net red seniority among brothers and sisters
List " can be divided into according to different classifications " U.S. face is dressed up " divide list, " intelligence and art are made laughs " divide list, " game electricity competing " divide list,
" culture is happy to live " divides list.
Preferably, in the S1, live streaming platform is panda, bucket fish, Chinese prickly ash, youku.com come crazy, iqiyi.com is wonderful and elegant, YY, protruding canine teeth,
War flag, the whole people, Netease BOBO, six rooms, fire cat, KK, reflects visitor, easily man of salted egg, live streaming or a live streaming at Long Zhu.
Preferably, in the S1, comprehensive video website for iqiyi.com, youku.com, Tencent, Sohu, serge mile serge mile, second beats or
Person U.S. claps.
Beneficial effects of the present invention：
1st, it is red to the net being dispersed on disparate networks platform to be collected, and try to locate by following up a clue, them are found out in other platforms
On account, can much sooner and comprehensively so as to accomplish to carry out " people " in ranking rather than traditional sense to the ranking of account
Reflect the red ranking of current net；
2nd, the situation of not just everybody the red own propagation of net of ranking foundation, further comprises their networks on each platform
Public opinion volume, so as to fulfill comprehensive comprehensive assessment；
3rd, in face of the just prosperous net red circle of public attention at present, we release this cross-platform, various dimensions list, so as to be investment
The audients such as people, corporate boss and marketing personnel provide reference and use for reference, so as to which them be allowed to understand the red industry of net and their business valency
Value；
The present invention has complied with propagation and commercial trends instantly to netting the cross-platform assessment of red progress so that " people " is increasingly becoming quotient
The node of industry and flow so as to which the comprehensive assessment to network opinion leader be allowed to seem especially significant, and nets red sample database and net
Red ranking list can be updated in every month, and then reflect the red ranking of current net much sooner and comprehensively.
Specific embodiment
The present invention is made with reference to specific embodiment further to explain.
Embodiment
A kind of cross-platform network leader of opinion is proposed in the present embodiment and ranks method, is included the following steps：
S1：It is big to being dispersed in Sina weibo, wechat public platform, comprehensive video website, short Video Applications and live streaming platform 5
The net of more than 30 a network platform of class is red to be summarized, and is formed and is netted red sample database；
S2：With regard to netting the comprehensive score of red ranking list, after being handled by every raw propagation data normalization, with reference to weight meter
It calculates the derivation of equation to come out, the comprehensive score for netting red ranking list includes netting red own propagation, network public opinion volume, propagates bonus point item etc.
Three big dimensions, full marks 1500 divide, and scoring rule is as follows：
S3：For the Sina weibo described in S1, we are red in Sina weibo to netting each net in red sample database respectively
On publication number, turn that the data such as number, bean vermicelli number is commented to be counted, and by the red forwarding of each net, comment on and thumb up several through standard
Change processing after added up respectively with 62.5%, 25%, 12.5% weight, later again with 400 points for full marks calculate it is each
Net the microblogging score value in red this month；
S4：For the wechat public platform described in S1, read using total number, highest reading number, averagely reading number, top news of reading
Reading always thumbs up five indexs of number to assess the red account of each net, then each net is calculated for full marks with 300 points
The wechat score value in red this month；
S5：For the comprehensive video website described in S1 and short Video Applications, using two fingers of playback volume and bean vermicelli number
It marks to assess each net is red, and carry out operation for maximum score value by 150 points and obtain each video on demand for netting red this month
Transmissibility score value；
S6：For the live streaming platform described in S1, net cast platform uses bean vermicelli number as measurement index, to each net
The red bean vermicelli number in each live streaming platform is added up, and the net cast in each net red this month is calculated for full marks with 150 points
Transmissibility score value；
S7：Network public opinion volume is also a kind of important indicator in terms of the red assessment of net, we respectively it is red to each net
Degree of referring to, the degree of referring in wechat public platform this month and Baidu's index in Sina weibo this month, this three classes data are acquired, and
Score value operation, which is carried out, according to 150,250,100 weight obtains each network public opinion volume score value for netting red this month；
S8：It is passed for the microblogging score value in the red corresponding S3 of each net, the wechat score value in S4, the video on demand in S5
The network public opinion volume score value broadcast in net cast transmissibility score value and S7 in power score value, S6 is added up, and then is obtained every
A red corresponding total score of net；
S9：The net red root in the red sample database of net described in S1 each nets red corresponding total score from up to according in S8
It is low to carry out ranking successively, and then " netting red ranking list " the last 100 list can be made.
The present embodiment in S1, is netted and red to new net can be all filled, and every month repeats red sample database every month
In S1-S9, S9, " netting red ranking list " the last 100 list is each monthly to be updated, and " netting red ranking list " can be according to difference
Classifying and dividing divides list, " intelligence and art are made laughs " to divide list, " game electricity is competing " that list, " culture is happy to live " is divided to divide list for " U.S. face is dressed up "
It is single, in S1, live streaming platform is panda, bucket fish, Chinese prickly ash, youku.com is crazy, iqiyi.com is wonderful and elegant, YY, protruding canine teeth, war flag, Long Zhu, the whole people,
Netease BOBO, six rooms, fire cat, KK, visitor, easily man of salted egg, live streaming or a live streaming are reflected, in S1, comprehensive video website is love
Very skill, youku.com, Tencent, Sohu, serge mile serge mile, second beats or U.S. bat, the present invention cross-platform assessment of progress red to net has been complied with ought
Lower propagation and commercial trends so that " people " is increasingly becoming the node of business and flow, so as to allow the synthesis to network opinion leader
Assessment seems especially significant, and the red sample database of net and the red ranking list of net can be updated, and then much sooner in every month
Comprehensively reflect the red ranking of current net.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art in the technical scope disclosed by the present invention, according to the technique and scheme of the present invention and its
Inventive concept is subject to equivalent substitution or change, should be covered by the protection scope of the present invention.
Claims (5)
1. a kind of cross-platform network leader of opinion ranks method, which is characterized in that includes the following steps：
S1：To being dispersed in Sina weibo, wechat public platform, comprehensive video website, short Video Applications and live streaming 5 major class 30 of platform
The net of multiple network platforms is red to be summarized, and is formed and is netted red sample database；
S2：It is public with reference to weight calculation after being handled by every raw propagation data normalization with regard to netting the comprehensive score of red ranking list
Formula derives that the comprehensive score for netting red ranking list includes netting red own propagation, network public opinion volume, propagates bonus point item etc. three greatly
Dimension, full marks 1500 divide, and scoring rule is as follows：
(1) the red own propagation of net includes microblogging transmissibility and wechat transmissibility, and corresponding to microblogging transmissibility and wechat transmissibility
Full marks score value be respectively 400 and 300；
(2) it propagates bonus point item and includes video on demand transmissibility and net cast transmissibility, and video on demand transmissibility and video are straight
The full marks score value broadcast corresponding to transmissibility is 150；
(3) network public opinion volume includes microblogging degree of referring to, wechat degree of referring to and Baidu's index, and microblogging degree of referring to, wechat refer to
Full marks score value corresponding to degree and Baidu's index is respectively 150,250 and 100；
S3：For the Sina weibo described in S1, we respectively to net in red sample database each net it is red in Sina weibo
Publication number turns that the data such as number, bean vermicelli number is commented to be counted, and nets red forwarding by each, comments on and thumb up several normalized places
Added up respectively with 62.5%, 25%, 12.5% weight after reason, later again with 400 points for full marks calculate it is each net it is red
Of that month microblogging score value；
S4：For the wechat public platform described in S1, read using total number, highest reading number, averagely reading number, top news of reading
Number always thumbs up five indexs of number to assess the red account of each net, then with 300 points for full marks be calculated it is each net it is red
Of that month wechat score value；
S5：For the comprehensive video website described in S1 and short Video Applications, using playback volume and bean vermicelli number two indices come
It is red to each net to assess, and carry out operation for maximum score value by 150 points and show that the video on demand in each net red this month is propagated
Power score value；
S6：For the live streaming platform described in S1, net cast platform using bean vermicelli number as measurement index, to it is each net it is red
The bean vermicelli number of each live streaming platform is added up, and the net cast in each net red this month is calculated for full marks with 150 points and propagates
Power score value；
S7：Network public opinion volume is also a kind of important indicator in terms of the red assessment of net, we are red micro- in Sina to each net respectively
Of that month degree of referring to, the degree of referring in wechat public platform this month and of that month Baidu index, this three classes data are won to be acquired, and press
Weight progress score value operation according to 150,250,100 obtains the network public opinion volume score value in each net red this month；
S8：For the microblogging score value in the red corresponding S3 of each net, the wechat score value in S4, the video on demand transmissibility in S5
Network public opinion volume score value in net cast transmissibility score value and S7 in score value, S6 is added up, and then obtain each net
Red corresponding total score；
S9：The net red root in the red sample database of net described in S1 according in S8 each net red corresponding total score from it is high to low according to
Secondary carry out ranking, and then " netting red ranking list " the last 100 list can be made.
2. a kind of cross-platform network leader of opinion according to claim 1 ranks method, which is characterized in that in the S1,
It nets and red to new net can all be filled red sample database every month, and every month repeats S1-S9.
3. a kind of cross-platform network leader of opinion according to claim 1 ranks method, which is characterized in that in the S9,
" netting red ranking list " the last 100 list is each monthly to be updated, and " netting red ranking list " can be divided into according to different classifications
" U.S. face is dressed up " divides list, " intelligence and art are made laughs " to divide list, " game electricity is competing " that list, " culture is happy to live " is divided to divide list.
4. a kind of cross-platform network leader of opinion according to claim 1 ranks method, which is characterized in that in the S1,
Live streaming platform is panda, bucket fish, Chinese prickly ash or a live streaming.
5. a kind of cross-platform network leader of opinion according to claim 1 ranks method, which is characterized in that in the S1,
Comprehensive video website is iqiyi.com, Sohu, Baidu or potato.
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110264284A (en) * | 2019-06-27 | 2019-09-20 | 有米科技股份有限公司 | New media marketing attributive analysis prediction technique, apparatus and system |
| CN110298592A (en) * | 2019-07-02 | 2019-10-01 | 北京星和汇科技有限公司 | A kind of virtual personal value evaluating method and system |
| CN110598125A (en) * | 2019-08-26 | 2019-12-20 | 精硕科技（北京）股份有限公司 | Method and device for evaluating key opinion leader investment and storage medium |
| CN110689382A (en) * | 2019-10-11 | 2020-01-14 | 精硕科技（北京）股份有限公司 | Information processing method and device, computer storage medium and terminal |
| CN112116198A (en) * | 2020-08-04 | 2020-12-22 | 西安交通大学 | Data-driven process industrial state perception network key node screening method |
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2016
- 2016-12-12 CN CN201611142450.XA patent/CN108228586A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110264284A (en) * | 2019-06-27 | 2019-09-20 | 有米科技股份有限公司 | New media marketing attributive analysis prediction technique, apparatus and system |
| CN110298592A (en) * | 2019-07-02 | 2019-10-01 | 北京星和汇科技有限公司 | A kind of virtual personal value evaluating method and system |
| CN110598125A (en) * | 2019-08-26 | 2019-12-20 | 精硕科技（北京）股份有限公司 | Method and device for evaluating key opinion leader investment and storage medium |
| CN110689382A (en) * | 2019-10-11 | 2020-01-14 | 精硕科技（北京）股份有限公司 | Information processing method and device, computer storage medium and terminal |
| CN112116198A (en) * | 2020-08-04 | 2020-12-22 | 西安交通大学 | Data-driven process industrial state perception network key node screening method |
| CN112116198B (en) * | 2020-08-04 | 2023-06-20 | 西安交通大学 | Data-driven process industrial state perception network key node screening method |
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