CN108132953A

CN108132953A - It is a kind of that the method and apparatus for scanning for sort result are clicked based on user

Info

Publication number: CN108132953A
Application number: CN201611091690.1A
Authority: CN
Inventors: 孙宇; 李冰冰; 侯文�
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2016-12-01
Filing date: 2016-12-01
Publication date: 2018-06-08

Abstract

The object of the present invention is to provide a kind of method and apparatus clicked based on user and scan for sort result.Compared with prior art, the present invention obtains user to having showed the clicking operation of the search result in the page, according to the search result corresponding to the clicking operation, analyze the interest pattern of the user, continue to check the trigger action of search result based on user, according to the interest pattern of the user, it reorders to the remaining search result in addition to the search result that the user crosses is presented in the page, show the page new, the remaining search result after reordering is supplied to the user, efficiently sort result is scanned for for user, so that ranking results more meet user demand, improve the search usage experience of user.

Description

It is a kind of that the method and apparatus for scanning for sort result are clicked based on user

Technical field

The present invention relates to field of computer technology more particularly to a kind of technologies of search results ranking.

Background technology

When we are scanned for using search engine, a certain or certain several types search are often targetedly paid close attention to As a result, in the case that search result is there are multipage, it would be desirable to be screened at every page, and click lower one page, repeat to screen Process.And in this screening process, we may be consistent or similar in the screening conditions of every page.

Therefore, how efficiently sort result is scanned for for user so that ranking results more meet user demand, become One of the most urgent problems to be solved by those skilled in the art.

Invention content

The object of the present invention is to provide a kind of method and apparatus clicked based on user and scan for sort result.

According to an aspect of the invention, there is provided a kind of click the method for scanning for sort result based on user, In, this method includes the following steps：

A obtains user to having showed the clicking operation of the search result in the page；

Search results of the b according to corresponding to the clicking operation analyzes the interest pattern of the user；

C continues to check the trigger action of search result based on user, according to the interest pattern of the user, to removing in page The remaining search result other than the search result that the user crosses is presented in face to reorder；

D shows the page new, and the remaining search result after reordering is supplied to the user.

Preferably, the step b includes：

According to the search result corresponding to the clicking operation, and combine the result correlation letter for the search result being clicked Breath, analyze the user interest pattern and each interest pattern corresponding to weight；

Wherein, the step c includes：

Continue to check the trigger action of search result based on user, according to the interest pattern of the user and each interest pattern Corresponding weight carries out weight to the remaining search result in addition to the search result that the user crosses is presented in the page Sequence.

It is highly preferred that the result relevant information of the search result being clicked includes following at least any one：

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

The search result being clicked of same type accounts for the percentage of all search results being clicked.

Preferably, the step b includes：

According to the search result corresponding to the clicking operation, the result correlation letter based on the search result being clicked Breath, and with reference to the user related information of the user, analyze the user interest pattern and each interest pattern corresponding to power Weight.

It is highly preferred that the user related information includes following at least any one：

The user property of the user；

The historical search record of the user；

The preference setting of the user；

The trade information of the user.

Preferably, this method further includes：

The user is obtained in the new search result newly clicked in the page of showing；

According to the search result of the new click, the interest pattern of the user is corrected；

Based on revised interest pattern, the step c and d is repeated.

According to another aspect of the present invention, a kind of result clicked based on user and scan for sort result is additionally provided Collator, wherein, which includes：

First acquisition device, for obtaining user to having showed the clicking operation of the search result in the page；

Analytical equipment for the search result according to corresponding to the clicking operation, analyzes the interest pattern of the user；

Reorder device, for continuing to check the trigger action of search result based on user, according to the interest of the user Type reorders to the remaining search result in addition to the search result that the user crosses is presented in the page；

Device is provided, for showing the page new, the remaining search result after reordering is supplied to described User.

Preferably, the analytical equipment is used for：

Wherein, the device that reorders is used for：

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

Preferably, the analytical equipment is used for：

The user property of the user；

The historical search record of the user；

The preference setting of the user；

The trade information of the user.

Preferably, which further includes：

Second acquisition device new shows the search result newly clicked in the page for obtaining the user described；

Correcting device for the search result according to the new click, corrects the interest pattern of the user；

Notify device, for being based on revised interest pattern, reorder device and the offer device weight described in notice Its operation is performed again.

According to a further aspect of the invention, a kind of computer equipment is additionally provided, the computer equipment includes：

One or more processors；

Memory, for storing one or more computer programs；

When one or more of computer programs are performed by one or more of processors so that it is one or Multiple processors realize as above any one of them method.

Compared with prior art, the present invention obtains user to having showed the clicking operation of the search result in the page, according to Search result corresponding to the clicking operation analyzes the interest pattern of the user, continues to check search result based on user Trigger action, according to the interest pattern of the user, to remove be presented in the page the search result that the user crosses with Outer remaining search result reorders, and shows the page new, the remaining search result after reordering provides To the user, efficiently sort result is scanned for for user so that ranking results more meet user demand, improve user Usage experience.Present invention can apply in corresponding search engine, dynamic analysis user search intention, is user's intelligence exhibition Now result.

In the case where search result is there are multipage, the present invention is based on users to the clicking operation of upper several pages of search results, The interested result type of user is analyzed, when user continues to check search result, such as clicks lower one page, remaining search is tied Fruit is resequenced, and the preferential result type for showing user's concern more provides search result to the user to intelligent accurate.

Further, after new results page shows, the present invention continues to record the clicking operation of user, and constantly repair The interest pattern analyzed before just and its corresponding weight, based on revised interest pattern and weight, continue to search residue Hitch fruit is reordered for user, and aforesaid operations move in circles so that reordering for remaining search result more meets user's Demand further improves the search experience of user.

Description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other Feature, objects and advantages will become more apparent upon：

Fig. 1 shows the sort result device that sort result is scanned for based on user's click according to one aspect of the invention Structure diagram；

Fig. 2 shows the flows that the method for scanning for sort result is clicked based on user according to a further aspect of the present invention Schematic diagram.

The same or similar reference numeral represents the same or similar component in attached drawing.

Specific embodiment

It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail The processing described as flow chart or method.Although operations are described as the processing of sequence by flow chart, therein to be permitted Multioperation can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be rearranged.When it The processing can be terminated when operation is completed, it is also possible to have the additional step being not included in attached drawing.The processing It can correspond to method, function, regulation, subroutine, subprogram etc..

Alleged within a context " computer equipment ", also referred to as " computer ", referring to can be by running preset program or referring to Enable performing the intelligent electronic device of the predetermined process process such as numerical computations and/or logical calculated, can include processor with Memory, instructed by the survival that prestores in memory of processor execution perform predetermined process process or by ASIC, The hardware such as FPGA, DSP perform predetermined process process or are realized by said two devices combination.Computer equipment includes but unlimited In server, PC, laptop, tablet computer etc..

The computer equipment includes user equipment and the network equipment.Wherein, the user equipment includes but not limited to a People's computer, laptop, tablet computer etc.；The network equipment includes but not limited to single network server, multiple networks Server composition server group or based on cloud computing (Cloud Computing) by a large amount of computers or network server structure Into cloud, wherein, cloud computing is one kind of Distributed Calculation, a super void being made of the computer collection of a group loose couplings Intend computer.Wherein, the computer equipment can isolated operation realize the present invention, also can access network and by in network The interactive operations of other computer equipments realize the present invention.Wherein, the network residing for the computer equipment is included but not It is limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network etc..

It should be noted that the user equipment, the network equipment and network etc. are only for example, other are existing or from now on may be used The computer equipment or network that can occur such as are applicable to the present invention, should also be included within the scope of the present invention, and to draw It is incorporated herein with mode.

Method (some of them are illustrated by flow) discussed hereafter can be by hardware, software, firmware, centre Part, microcode, hardware description language or its arbitrary combination are implemented.Implement when with software, firmware, middleware or microcode When, to implement the program code of necessary task or code segment can be stored in machine or computer-readable medium and (for example deposit Storage media) in.(one or more) processor can implement necessary task.

Specific structure and function details disclosed herein are only representative, and are for describing showing for the present invention The purpose of example property embodiment.But the present invention can be implemented, and be not interpreted as by many alternative forms It is limited only by the embodiments set forth herein.

Although it should be understood that may have been used term " first ", " second " etc. herein to describe each unit, But these units should not be limited by these terms.The use of these items is only for by a unit and another unit It distinguishes.For example, in the case of the range without departing substantially from exemplary embodiment, it is single that first unit can be referred to as second Member, and similarly second unit can be referred to as first unit.Term "and/or" used herein above include one of them or The arbitrary and all combination of more listed associated items.

It should be understood that when a unit is referred to as " connecting " or during " coupled " to another unit, can directly connect It connects or is coupled to another unit or there may be temporary location.In contrast, when a unit is referred to as " directly connecting Connect " or " direct-coupling " to another unit when, then there is no temporary locations.It should explain in a comparable manner and be used to retouch State the relationship between unit other words (such as " between being in ... " compared to " between being directly in ... ", " and with ... it is adjacent Closely " compared to " with ... be directly adjacent to " etc.).

Term used herein above is not intended to limit exemplary embodiment just for the sake of description specific embodiment.Unless Context clearly refers else, otherwise singulative used herein above "one", " one " also attempt to include plural number.Should also When understanding, term " comprising " and/or "comprising" used herein above provide stated feature, integer, step, operation, The presence of unit and/or component, and do not preclude the presence or addition of other one or more features, integer, step, operation, unit, Component and/or a combination thereof.

It should further be mentioned that in some replaces realization modes, the function/action being previously mentioned can be according to different from attached The sequence indicated in figure occurs.For example, depending on involved function/action, the two width figures shown in succession actually may be used Substantially simultaneously to perform or can perform in a reverse order sometimes.

The present invention is described in further detail below in conjunction with the accompanying drawings.

Fig. 1 shows the sort result device that sort result is scanned for based on user's click according to one aspect of the invention Structure diagram.

For example in computer equipment, the computer equipment such as network equipment, the network is set sort result device 1 For including but not limited to single network server, the server group of multiple network servers composition or based on cloud computing (Cloud Computing the cloud being made of a large amount of computers or network server).

Sort result device 1 includes the first acquisition device 101, analytical equipment 102, reorder device 103 and offer device 104。

Wherein, the first acquisition device 101 obtains user to having showed the clicking operation of the search result in the page.

Specifically, user is by the interaction with user equipment, for example, search engine input frame by being manually entered or The modes such as phonetic entry have input query word, and based on the query word, search engine obtains multiple search knots by matching inquiry Fruit according to certain rule and sequence, is presented to the user in multiple result of page searching.In general, result of page searching is not Only one, multiple search results are also included in each result of page searching, each result of page searching is for example with number 1,2,3 ... Etc. being numbered, for example, the first page result of page searching for being presented to user, in the certain bits of the result of page searching It puts, for example, in the top margin or page footing of the result of page searching, indicates other result of page searching with 2,3,4 ..., user clicks The number clicks specific button, such as " lower one page ", to check other result of page searching.Each has been presented to The result of page searching of user, it includes multiple search results, user may click open certain several search result therein into Row browsing checks that the first acquisition device 101 is by the interaction with the user equipment, such as passes through one or many calling users The application programming interfaces (API) or the communication mode by other agreements that equipment is provided obtain user to having showed in the page Search result clicking operation.

Those skilled in the art will be understood that above-mentioned acquisition user to having showed the clicking operation of the search result in the page Mode be only for example, other existing or acquisition users for being likely to occur from now on are to having showed the click of the search result in the page The mode of operation, is such as applicable to the present invention, should also be included within the scope of the present invention, and wraps by reference herein Contained in this.

Search result of the analytical equipment 102 according to corresponding to the clicking operation analyzes the interest pattern of the user.

Specifically, the search knot corresponding to clicking operation of the analytical equipment 102 according to acquired in the first acquisition device 101 Fruit, by each page analysis for being clicked the corresponding page of open search result, determining the interest pattern of the user. For example, the page analysis by clicking the page opened to user, find user's click opening is movies page, then it is assumed that should User is interested in film, and later, the device 103 that reorders can improve the priority of the page in relation to film.For another example, Yong Hudian It hits and opens multiple result of page searching, by the page analysis to these pages, find in multiple result of page searching The quantity of the page in relation to film or shared ratio have been more than predetermined threshold, then it is assumed that the interest pattern of the user is film.

Those skilled in the art will be understood that the mode of the interest pattern of the above-mentioned analysis user is only for example, other The mode of the interest pattern of the analysis user that is existing or being likely to occur from now on, is such as applicable to the present invention, should also be included in Within the scope of the present invention, and it is incorporated herein by reference herein.

The device 103 that reorders continues to check the trigger action of search result based on user, according to the interest class of the user Type reorders to the remaining search result in addition to the search result that the user crosses is presented in the page.

Specifically, user to showed the search result in the page carried out clicking operation browsing after, may Turn off the search engine, it is also possible to want to continue to check other search results, for example, user clicks mark result of page searching Number clicks specific button " lower one page " etc., it is desirable to continue to check search result, the above-mentioned clicking operation of user can consider It is that the user continues to check the trigger action of search result, the device 103 that reorders continues to check touching for search result based on user Hair operation, according to the interest pattern for the user that analytical equipment 102 is analyzed, the use is presented to removing in the page Remaining search result other than the search result that family is crossed reorders, for example, improving corresponding with the interest pattern of user The priority of remaining search result.

For example, user is had input query word in the input frame of search engine, is looked into based on this by the interaction with user equipment Word is ask, search engine obtains 100 search results, according to certain rule and sequence, in 10 search knots by matching inquiry The user is presented in the fruit page, wherein, 10 search results are included in each result of page searching.Typically for this 10 Result of page searching, first page, which is always given tacit consent to, is presented to user, and thereafter several pages, then it is opened up according to the selection of user It is existing, for example, user clicks digital " 2 " or clicks specific button " lower one page " to check second result of page searching, Yong Huye Digital " 4 " can be clicked directly on to check the 4th result of page searching.

Assuming that user opens in first result of page searching midpoint impact has checked several search results, analytical equipment 102 Based on the page analysis to this search result, the interest pattern for determining user is film, then when the user continue to check it is other During search result, for example, when user clicks " lower one page ", the device 103 that reorders continues to check touching for search result based on user Hair operation, to the residue 90 in addition to 10 search results that the user crosses are presented in first result of page searching Search result reorders, and improves the priority of the search result in relation to film, in this way, subsequent offer device 104 is the 10 search results that two result of page searching are presented to user are the interest according to user by remaining 90 search results Type " film " is resequenced search result of the heel row at first 10.

For another example, in upper example, it is assumed that user opens in first result of page searching midpoint impact and checked several search results Later, digital " 4 " are clicked directly on to check the 4th result of page searching, then the device 103 that reorders continues to check based on user The trigger action of search result, to remove be presented in first result of page searching 10 search results that the user crosses with Outer 90 search results of residue reorder, and improve the priority of the search result in relation to film, however, due to user's point It is the 4th result of page searching to hit check, then subsequent offer device 104 is presented to use in the 4th result of page searching 10 search results at family are that remaining 90 search results are resequenced heel row according to the interest pattern " film " of user In the search result of the 20th to 30.

For another example, it is assumed that user does not simultaneously click on any search result opened in first result of page searching, and direct point It hits and checks second result of page searching, at this time since analytical equipment 102 fails to analyze it according to the clicking operation of user Interest pattern, therefore, the device 103 that reorders will not reorder to remaining search result, and assume user to this second Several search results in a result of page searching click and have been checked, then the first acquisition device 101 obtains the user to searching The clicking operation of hitch fruit, analytical equipment 102 analyze the interest pattern of user, it is assumed that are " film ", then when the user clicks again When checking third result of page searching, the device 103 that reorders shows in first and second result of page searching to removing 80 search results of residue other than 20 search results crossed to the user reorder, and improve the search knot in relation to film The priority of fruit, in this way, subsequent 10 search results for providing device 104 and user being presented in third result of page searching It is that remaining 80 search results are resequenced search knot of the heel row at first 10 according to the interest pattern " film " of user Fruit.

Those skilled in the art will be understood that the above-mentioned mode to reorder to remaining search result is only for example, His mode to reorder to remaining search result that is existing or being likely to occur from now on, is such as applicable to the present invention, should also wrap It is contained within the scope of the present invention, and is incorporated herein by reference herein.

Device 104 is provided and shows the page new, the remaining search result after reordering is supplied to the use Family.

Specifically, continue to check the trigger action of search result based on user, for example, user clicks mark search results pages The number in face clicks specific button " lower one page " etc., it is desirable to continue to check search result, then provide device 104 in the number or New corresponding to specific button shows in the page, passes through and one or many calls the dynamic pages skills such as ASP, JSP or PHP Art or the ways of presentation by other agreements, such as in the form of speech play, the remaining search result after reordering carries Supply the user.

Those skilled in the art will be understood that above-mentioned remaining search result after reordering is supplied to the side of the user Formula is only for example, and the remaining search result after other are existing or what is be likely to occur from now on will reorder is supplied to the side of the user Formula is such as applicable to the present invention, should also be included within the scope of the present invention, and is incorporated herein by reference herein.

Here, sort result device 1 obtains user to having showed the clicking operation of the search result in the page, according to described Search result corresponding to clicking operation analyzes the interest pattern of the user, continues to check touching for search result based on user Hair operation, according to the interest pattern of the user, in addition to the search result that the user crosses is presented in the page Remaining search result reorders, and shows the page new, the remaining search result after reordering is supplied to institute User is stated, efficiently scans for sort result for user so that ranking results more meet user demand, improve making for user With experience.Sort result device 1 for example can be applied in corresponding search engine, dynamic analysis user search for intention, for Family intelligently shows result.

Preferably, search result of the analytical equipment 102 according to corresponding to the clicking operation, and combine what is be clicked The result relevant information of search result, analyze the user interest pattern and each interest pattern corresponding to weight；Wherein, institute It states the device 103 that reorders to continue to check the trigger action of search result based on user, according to the interest pattern of the user and respectively Weight corresponding to interest pattern, to the remaining search knot in addition to the search result that the user crosses is presented in the page Fruit is reordered.

Specifically, by the user acquired in the first acquisition device 101 to the clicking operation of search result, analytical equipment 102, by the analysis to these search results, can not only know the interest pattern of user, if the interest pattern of user more than one It is a, the weight corresponding to each interest pattern can also be known, for example, the first acquisition device 101 combines the search knot being clicked The result relevant information of fruit, the search result being clicked check duration, same type as described in the search that is clicked As a result quantity, the search result being clicked of same type account for the results such as the percentage of all search results being clicked Relevant information, determine user interest pattern and each interest pattern corresponding to weight.

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

Specifically, each search result opened is clicked for user, user checks that duration may be different to its , for example, user is to its interested search result, then the browsing time is more long, uninterested search result then the browsing time compared with It is short, in some instances it may even be possible to it has just clicked opening and has been shut off, therefore, the search result that analytical equipment 102 can be with reference to user to being clicked Check duration, come the weight for analyzing the interest pattern of user and corresponding to each interest pattern.For example, in first search 10 search results showed in results page, user opens wherein 2 search results, wherein 1 is film types Search result, 1 be TV play type search result, the application of the device such as by calling browser of analytical equipment 102 Routine interface (API) obtains user and to this 2 search results checks duration, it is found that the search result of the film types is looked into See that duration is more long, the search result of the TV play type checks that duration is shorter, then analytical equipment 102 determines the interest of the user Type is film and TV play, and based on pre-defined rule, the conversion certain by the carry out such as duration are checked, finally determine respectively this two Weight corresponding to kind interest pattern, for example, the weight of film is 0.7, the weight of TV play is 0.3.

Analogously, each search result opened is clicked for user, various types of search may be included Rope is as a result, each type of search result may also be incessantly comprising one, and therefore, analytical equipment 102 can combine same type The quantity of search result being clicked, come the weight for analyzing the interest pattern of user and corresponding to each interest pattern.Example Such as, for 10 search results showed in first result of page searching, user opens wherein 4 search results, Wherein 2 be film types search result, 2 be TV play type search result, analytical equipment 102 is by searching these The analysis of the page corresponding to hitch fruit, the interest pattern for determining the user are film and TV play, and based on pre-defined rule, will The quantity of search result carries out certain conversion, the weight corresponding to two kinds of interest patterns is finally determined respectively, for example, film Weight for 0.5, the weight of TV play is also 0.5.

Analogously, the search result that analytical equipment 102 can be clicked with reference to described in same type accounts for all by point The percentage of the search result hit, come the weight for analyzing the interest pattern of user and corresponding to each interest pattern.For example, it is directed to 10 search results showed in first result of page searching, user opens wherein 5 search results, wherein 4 are The search result of film types, 1 be TV play type search result, analytical equipment 102 passes through to these search result institutes The analysis of the corresponding page, the interest pattern for determining the user is film and TV play, and pass through analysis and find, film types The percentage that search result accounts for all search results being clicked of the user is 0.8, and the search result of TV play type accounts for the use The percentage of all search results being clicked in family is 0.2, then analytical equipment 102 is based on pre-defined rule, which is carried out Certain conversion finally determines the weight corresponding to two kinds of interest patterns respectively, for example, the weight of film is 0.8, TV play Weight be 0.2.

Preferably, search result of the analytical equipment 102 according to corresponding to the clicking operation of user, and searched with reference to what is be clicked Hitch fruit it is above-mentioned any one, arbitrary two or all three kinds result relevant information, analyze the user interest pattern and Weight corresponding to each interest pattern.

Those skilled in the art will be understood that the result relevant information of the above-mentioned search result being clicked is only for example, His result relevant information for the search result being clicked that is existing or being likely to occur from now on, is such as applicable to the present invention, should also wrap It is contained within the scope of the present invention, and is incorporated herein by reference herein.Those skilled in the art should also be understood that, on It states institute's column of figure to be only for example, does not have any restrictions to the present invention.

Then, the device 103 that reorders continues to check the trigger action of search result based on user, according to the emerging of the user Weight corresponding to interesting type and each interest pattern, in addition to the search result that the user crosses is presented in the page Remaining search result reorders.

For example, the device 103 that reorders is to each in addition to the search result that the user crosses is presented in the page Remaining search result according to the interest pattern of user and its corresponding weight, respectively gives a mark to these residue search results, According still further to marking value, these residue search results are reordered, then, device 104 is provided and shows the page new again, The remaining search result after reordering is supplied to the user.

Here, search result of the sort result device 1 according to corresponding to user's clicking operation, and combine the search being clicked As a result result relevant information, analyze user interest pattern and each interest pattern corresponding to weight, subsequently, based on user after The continuous trigger action for checking search result, according to the weight corresponding to the interest pattern of the user and each interest pattern, to removing The remaining search result other than the search result that the user crosses is presented in the page to reorder so that residue search As a result sequence more meets the demand of user, further improves the usage experience of user.

Preferably, search result of the analytical equipment 102 according to corresponding to the clicking operation, is clicked based on described Search result result relevant information, and with reference to the user related information of the user, analyze the interest pattern of the user And the weight corresponding to each interest pattern.

Specifically, for know user interest pattern and each interest pattern corresponding to weight, analytical equipment 102 not only may be used With by the page analysis of the search result corresponding to the clicking operation to user, with reference to the result for the search result being respectively clicked Relevant information, can also be further combined with the user related information of the user, such as combines the age of the user, gender user category Property, historical search record, preference setting, trade information with reference to the user etc., then, the device 103 that reorders be based on user after The continuous trigger action for checking search result, according to the weight corresponding to the interest pattern of the user and each interest pattern, to removing The remaining search result other than the search result that the user crosses is presented in the page to reorder.

The user property of the user, includes but not limited to, the personal background information that user pre-enters, as gender, Age, religion, nationality, education degree etc.；

The historical search record of the user is gone through by system to record the search previous with counting user and click browsing History, so as to can determine whether or predict the interest pattern of user.Wherein, when user is login user, analytical equipment 102 can be by this It is inquired in the user characteristics library that the ID of user preserves the user related information in network-side；When user is A non logged-on user When, it can be by detecting the user using the action during the search service of search engine or by being inquired simultaneously to user equipment The COOKIE information of the user is obtained to obtain, it is preferable that the interim ID of the user one can be assigned and establish a user for it The historical record of user in this search process is stored in casual user's feature database by feature database；

The preference setting of the user, includes but not limited to, pre-set some preferences selection of user, such as favorite Type of sports, film types, shopping way, red wine kind, music type etc.；

The trade information of the user, includes but not limited to, the pre-set trade classification of user, industry location The information such as area, industry size.

Preferably, search result of the analytical equipment 102 according to corresponding to the clicking operation, based on it is described be clicked search The result relevant information of hitch fruit, and with reference to above-mentioned arbitrary a variety of user related informations of the user, analyze the user's Weight corresponding to interest pattern and each interest pattern.

Those skilled in the art will be understood that above-mentioned user related information is only for example, other are existing or may go out from now on Existing user related information, is such as applicable to the present invention, should also be included within the scope of the present invention, and herein with reference Mode is incorporated herein.

Here, search result of the sort result device 1 according to corresponding to the clicking operation of user, based on the search being clicked As a result result relevant information, and the user related information of user is combined, analyze the interest pattern of user and each interest pattern institute Corresponding weight continues to check the trigger action of search result subsequently, based on user, according to the interest pattern of the user and respectively Weight corresponding to interest pattern, to the remaining search knot in addition to the search result that the user crosses is presented in the page Fruit is reordered so that the sequence of remaining search result more meets the demand of user, and further improve user uses body It tests.

Preferably, which further includes the second acquisition device (not shown), correcting device (not shown) and leads to Know device (not shown).Second acquisition device obtains the user in the new search knot newly clicked in the page of showing Fruit；Correcting device corrects the interest pattern of the user according to the search result of the new click；Device is notified to be based on after correcting Interest pattern, the device that reorders described in notice repeats its operation with the offer device.

Specifically, for it is new show the search result of user is presented in the page, user also can newly show these Search result click and check operation, second acquisition device is by the interaction of the user equipment with the user, such as leads to Application programming interfaces (API) or the communication mode by other agreements that one or many calling user equipmenies are provided are crossed, The user is obtained in the new search result newly clicked in the page of showing.Here, second acquisition device and aforementioned First acquisition device 101 can also be for example same device, be used to obtain clicking operation of the user to search result.

Then, the search result that the user of correcting device according to acquired in second acquisition device newly clicks, by right Each page analysis that the corresponding page of open search result is newly clicked by the user is corrected Such analysis device 102 and is divided Analyse the interest pattern of the user obtained.Check that search result is a real-time dynamic process since user clicks, only According to user to the clicking operation of several search results in a page, the interest of the user can not be sufficiently accurately analyzed Therefore type, a result of page searching is newly opened, and the search result to being presented in the page carries out in user each time After click is checked, the interest pattern for based on the analysis to these search results, going to correct the user is required for, so as to more accurate It reorders to remaining search result on ground so that the remaining search result for being presented to user after reordering more meets user's Demand further promotes the usage experience of user.

Then, notice device is based on the revised interest pattern of the correcting device, and reorder device 103 and institute described in notice Offer device 104 is provided and repeats its operation, that is, the device 103 that reorders continues to check the triggering behaviour of search result based on user Make, according to the revised interest pattern of the user, in addition to the search result that the user crosses is presented in the page Remaining search result reorder, device 104 is provided and shows the page new again, the residue after reordering Search result is supplied to the user.

Here, second acquisition device, correcting device and notice device for example can circularly perform its operation, That is, constantly obtain user in the new search result for showing and newly being clicked in the page, according to the search result of the new click, The interest pattern of the user is corrected, continues to check the trigger action of search result based on user, after being corrected according to the user Interest pattern, to the remaining search result in addition to the search result that the user crosses is presented in the page into rearrangement Sequence shows the page new again, and the remaining search result after reordering is supplied to the user, until user is closed Close browser.

In the case where search result is there are multipage, sort result device 1 is based on user to the point of upper several pages of search results Operation is hit, analyzes the interested result type of user, when user continues to check search result, such as clicks lower one page, to residue Search result resequence, the preferential result type for showing user's concern is more provided to the user to intelligent accurate and is searched Hitch fruit.

Further, after new results page shows, sort result device 1 continues to record the clicking operation of user, And the interest pattern analyzed before and its corresponding weight are constantly corrected, based on revised interest pattern and weight, continue Remaining search result is reordered for user, aforesaid operations move in circles so that reordering for remaining search result more accords with The demand at family is shared, further improves the search experience of user.

In step s 201, sort result device 1 obtains user to having showed the clicking operation of the search result in the page.

Specifically, user is by the interaction with user equipment, for example, search engine input frame by being manually entered or The modes such as phonetic entry have input query word, and based on the query word, search engine obtains multiple search knots by matching inquiry Fruit according to certain rule and sequence, is presented to the user in multiple result of page searching.In general, result of page searching is not Only one, multiple search results are also included in each result of page searching, each result of page searching is for example with number 1,2,3 ... Etc. being numbered, for example, the first page result of page searching for being presented to user, in the certain bits of the result of page searching It puts, for example, in the top margin or page footing of the result of page searching, indicates other result of page searching with 2,3,4 ..., user clicks The number clicks specific button, such as " lower one page ", to check other result of page searching.Each has been presented to The result of page searching of user, it includes multiple search results, user may click open certain several search result therein into Row browsing checks that in step s 201, sort result device 1 is by the interaction with the user equipment, such as by primary or more The secondary application programming interfaces (API) that the user equipment is called to be provided or the communication mode by other agreements obtain user couple The clicking operation of the search result in the page is showed.

In step S202, search result of the sort result device 1 according to corresponding to the clicking operation analyzes the use The interest pattern at family.

Specifically, in step S202, sort result device 1 is right according to clicking operation institute acquired in step s 201 The search result answered, by each page analysis for being clicked the corresponding page of open search result, determining the user Interest pattern.For example, the page analysis by clicking the page opened to user, find user's click opening is film page Face, then it is assumed that the user is interested in film, and later, sort result device 1 can improve the priority of the page in relation to film. For another example, user clicks and opens multiple result of page searching, by the page analysis to these pages, finds in multiple search The quantity of the page in relation to film or shared ratio have been more than predetermined threshold in results page, then it is assumed that the interest class of the user Type is film.

In step S203, sort result device 1 continues to check the trigger action of search result based on user, according to described The interest pattern of user carries out the remaining search result in addition to the search result that the user crosses is presented in the page It reorders.

Specifically, user to showed the search result in the page carried out clicking operation browsing after, may Turn off the search engine, it is also possible to want to continue to check other search results, for example, user clicks mark result of page searching Number clicks specific button " lower one page " etc., it is desirable to continue to check search result, the above-mentioned clicking operation of user can consider It is that the user continues to check the trigger action of search result, in step S203, sort result device 1 continues to check based on user The trigger action of search result, according to the interest pattern of the user analyzed in step S202, to removing in the page In the remaining search result that is presented to other than the search result that the user crosses reorder, for example, improving emerging with user The priority of the corresponding remaining search result of interesting type.

Assuming that user opens in first result of page searching midpoint impact has checked several search results, in step S202 In, sort result device 1 is based on the page analysis to this search result, and the interest pattern for determining user is film, then when this When user continues to check other search results, for example, when user clicks " lower one page ", in step S203, sort result device 1 Continue to check the trigger action of search result based on user, user's mistake is presented in first result of page searching to removing 10 search results other than 90 search results of residue reorder, improve the preferential of the search result in relation to film Grade, in this way, sort result device 1 can be presented to 10 search of user in subsequent step in second result of page searching The result is that remaining 90 search results are searched according to the interest pattern " film " of user heel row of resequencing at first 10 Hitch fruit.

For another example, in upper example, it is assumed that user opens in first result of page searching midpoint impact and checked several search results Later, digital " 4 " are clicked directly on to check the 4th result of page searching, then in step S203, sort result device 1 is based on User continues to check the trigger action of search result, to removing be presented to that the user crosses in first result of page searching 10 90 search results of residue other than a search result reorder, and improve the priority of the search result in relation to film, so And since user clicks, check is the 4th result of page searching, then sort result device 1 can be in subsequent step the 10 search results that four result of page searching are presented to user are the interest according to user by remaining 90 search results Type " film " is resequenced search result of the heel row at the 20th to 30.

For another example, it is assumed that user does not simultaneously click on any search result opened in first result of page searching, and direct point It hits and checks second result of page searching, at this time since in step S202, sort result device 1 fails to the point according to user Operation is hit to analyze its interest pattern, therefore, in step S203, sort result device 1 will not to remaining search result into Rearrangement sequence, and assume that user to several search results in second result of page searching click and check, then exist In step S201, sort result device 1 obtains clicking operation of the user to search result, in step S202, sort result Device 1 analyzes the interest pattern of user, it is assumed that for " film ", then checks third result of page searching when the user clicks again When, in step S203, sort result device 1 is presented to user's mistake in first and second result of page searching to removing 20 search results other than 80 search results of residue reorder, improve the preferential of the search result in relation to film Grade, in this way, can be presented to user in third result of page searching in subsequent steps 10 of sort result device 1 search Rope according to the interest pattern " film " of user by remaining 80 search results the result is that resequence heel row at first 10 Search result.

In step S204, sort result device 1 shows the page new, the remaining search knot after reordering Fruit is supplied to the user.

Specifically, continue to check the trigger action of search result based on user, for example, user clicks mark search results pages The number in face clicks specific button " lower one page " etc., it is desirable to continues to check search result, then in step S204, and sort result Device 1 in new corresponding to the number or specific button shows the page, by one or many calling such as ASP, JSP or The dynamic pages such as PHP technology or the ways of presentation by other agreements, such as in the form of speech play, the institute after reordering It states remaining search result and is supplied to the user.

Preferably, in step S202, search result of the sort result device 1 according to corresponding to the clicking operation, and With reference to the result relevant information for the search result being clicked, analyze corresponding to interest pattern and each interest pattern of the user Weight；Wherein, in step S203, sort result device 1 continues to check the trigger action of search result based on user, according to institute State user interest pattern and each interest pattern corresponding to weight, to removing the search for being presented to the user in the page and crossing As a result the remaining search result other than reorders.

Specifically, by the way that in step s 201, the user acquired in sort result device 1 grasps the click of search result Make, in step S202, sort result device 1 can not only know the interest of user by the analysis to these search results Type, if the interest pattern more than one of user, can also know the weight corresponding to each interest pattern, for example, in step In S201, sort result device 1 combines the result relevant information of search result being clicked, such as described search result being clicked Check duration, the quantity of search result being clicked of same type, same type the search knot being clicked Fruit accounts for the results relevant informations such as the percentage of all search results being clicked, and determines the interest pattern of user and each interest pattern Corresponding weight.

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

Specifically, each search result opened is clicked for user, user checks that duration may be different to its , for example, user is to its interested search result, then the browsing time is more long, uninterested search result then the browsing time compared with It is short, in some instances it may even be possible to just to have clicked opening and be shut off, therefore, in step S202, sort result device 1 can combine user to quilt The search result of click checks duration, come the weight for analyzing the interest pattern of user and corresponding to each interest pattern.For example, needle To 10 search results showed in first result of page searching, user opens wherein 2 search results, wherein 1 A is the search result of film types, 1 be TV play type search result, in step S202,1, sort result device Such as by calling the application programming interfaces (API) of browser device, acquisition user checks duration to this 2 search results, It was found that the search result of the film types checks that duration is more long, the search result of the TV play type checks that duration is shorter, Then in step S202, sort result device 1 determines that the interest pattern of the user is film and TV play, and based on pre- set pattern Then, the conversion certain by the carry out such as duration are checked finally determines the weight corresponding to two kinds of interest patterns, for example, electric respectively The weight of shadow is 0.7, and the weight of TV play is 0.3.

Analogously, each search result opened is clicked for user, various types of search may be included Rope is as a result, each type of search result may also be incessantly comprising one, and therefore, in step S202, sort result device 1 can Quantity with the search result being clicked with reference to described in same type, to analyze the interest pattern of user and each interest pattern institute Corresponding weight.For example, for 10 search results showed in first result of page searching, user opens wherein 4 search results, wherein 2 be film types search result, 2 be TV play type search result, in step S202 In, for sort result device 1 by the analysis to the page corresponding to these search results, the interest pattern for determining the user is electricity Shadow and TV play, and based on pre-defined rule, the quantity of search result is carried out to certain conversion, finally determine respectively this two kinds it is emerging Weight corresponding to interesting type, for example, the weight of film is 0.5, the weight of TV play is also 0.5.

Analogously, in step S202, search that sort result device 1 can be clicked with reference to described in same type As a result the percentage of all search results being clicked is accounted for, come the power for analyzing the interest pattern of user and corresponding to each interest pattern Weight.For example, for 10 search results showed in first result of page searching, user opens wherein 5 search As a result, wherein 4 be film types search result, 1 be TV play type search result, in step S202, as a result For collator 1 by the analysis to the page corresponding to these search results, the interest pattern for determining the user is film and electricity Depending on play, and pass through analysis and find, the percentage that the search result of film types accounts for all search results being clicked of the user is 0.8, the percentage that the search result of TV play type accounts for all search results being clicked of the user is 0.2, then in step In S202, sort result device 1 is based on pre-defined rule, which is carried out to certain conversion, finally determines this two kinds respectively Weight corresponding to interest pattern, for example, the weight of film is 0.8, the weight of TV play is 0.2.

Preferably, in step S202, search result of the sort result device 1 according to corresponding to the clicking operation of user, And combine the search result being clicked it is above-mentioned any one, arbitrary two or all three kinds result relevant information, described in analysis Weight corresponding to the interest pattern of user and each interest pattern.

Then, in step S203, sort result device 1 continues to check the trigger action of search result, root based on user According to the weight corresponding to the interest pattern of the user and each interest pattern, it is presented to what the user crossed in the page to removing Remaining search result other than search result reorders.

For example, in step S203, sort result device 1 is to removing the search knot for being presented to the user in the page and crossing Each remaining search result other than fruit, according to the interest pattern of user and its corresponding weight, respectively searches for these residues As a result it gives a mark, according still further to marking value, these residue search results is reordered, then, sort result device 1 exists again New shows in the page, and the remaining search result after reordering is supplied to the user.

Preferably, in step S202, search result of the sort result device 1 according to corresponding to the clicking operation, base In the result relevant information of the search result being clicked, and with reference to the user related information of the user, analyze the use Weight corresponding to the interest pattern at family and each interest pattern.

Specifically, for know user interest pattern and each interest pattern corresponding to weight, in step S202, as a result Collator 1 not only can be by the page analysis of the search result corresponding to the clicking operation to user, with reference to being respectively clicked Search result result relevant information, can also be further combined with the user related information of the user, as with reference to the user The user properties such as age, gender, historical search record, preference setting, trade information with reference to the user etc., then, in step In S203, sort result device 1 continues to check the trigger action of search result based on user, according to the interest pattern of the user And the weight corresponding to each interest pattern, the residue in addition to the search result that the user crosses is presented in the page is searched Hitch fruit is reordered.

The historical search record of the user is gone through by system to record the search previous with counting user and click browsing History, so as to can determine whether or predict the interest pattern of user.Wherein, it when user is login user, in step S202, as a result arranges It is inquired in the user characteristics library that sequence device 1 can preserve the user related information by the ID of the user in network-side；When It, can be by detecting the user using the action during the search service of search engine or passing through when user is A non logged-on user It is inquired to user equipment and obtains the COOKIE information of the user to obtain, it is preferable that the interim ID of the user one can be assigned simultaneously A user characteristics library is established for it, the historical record of user in this search process is stored in casual user's feature database In；

Preferably, in step S202, search result of the sort result device 1 according to corresponding to the clicking operation, base In the result relevant information of the search result being clicked, and with reference to above-mentioned arbitrary a variety of user's correlation letters of the user Breath, analyze the user interest pattern and each interest pattern corresponding to weight.

Preferably, this method further includes step S205 (not shown), S206 (not shown) and S207 (not shown).In step In S205, sort result device 1 obtains the user in the new search result newly clicked in the page of showing；In step In S206, sort result device 1 corrects the interest pattern of the user according to the search result of the new click；In step In S207, sort result device 1 is based on revised interest pattern, repeats the operation of abovementioned steps S203 and S204.

Specifically, for it is new show the search result of user is presented in the page, user also can newly show these Search result carry out click check operation, in step S205, sort result device 1 passes through the user equipment with the user Interaction, such as by one or many application programming interfaces (API) that the user equipmenies is called to be provided or pass through other agreements Communication mode, obtain the user in the new search result newly clicked in the page of showing.

Then, in step S206, sort result device 1 is searched according to what the user acquired in step S205 newly clicked Rope corrects aforementioned step as a result, by each page analysis that the corresponding page of open search result is newly clicked by the user The interest pattern of the user obtained is analyzed in rapid S202.Check that search result is one dynamic in real time since user clicks Therefore process, according only to user to the clicking operation of several search results in a page, can not be analyzed sufficiently accurately Therefore the interest pattern of the user, a result of page searching is newly opened, and to being presented in the page in user each time Search result carry out click check after, be required for based on the analysis to these search results, going the interest class for correcting the user Type, so as to more accurately reorder to remaining search result so that the remaining search knot for being presented to user after reordering Fruit more meets the demand of user, further promotes the usage experience of user.

Then, in step S207, sort result device 1 is based on revised interest pattern, repeats abovementioned steps The operation of S203 and S204, that is, in step S203, sort result device 1 continues to check the triggering of search result based on user Operation, according to the revised interest pattern of the user, to remove be presented in the page the search result that the user crosses with Outer remaining search result reorders, and in step S204, sort result device 1 shows the page new again, will The remaining search result after reordering is supplied to the user.

Here, sort result device 1 for example can circularly perform the behaviour of described step S205, S206 and S207 Make, that is, user is constantly obtained in the new search result for showing and newly being clicked in the page, according to the search knot of the new click Fruit corrects the interest pattern of the user, continues to check the trigger action of search result based on user, is corrected according to the user Interest pattern afterwards carries out weight to the remaining search result in addition to the search result that the user crosses is presented in the page Sequence shows the page new again, and the remaining search result after reordering is supplied to the user, until user Close browser.

Preferably, the present invention also provides a kind of computer equipment, which includes one or more processors And memory, the memory are used to store one or more computer programs；When one or more of computer programs are by institute When stating one or more processors execution so that one or more of processors are realized such as any one of step S201 to S207 The operation.

It should be noted that the present invention can be carried out in the assembly of software and/or software and hardware, for example, this hair Application-specific integrated circuit (ASIC) can be used in bright each device or any other is realized similar to hardware device.In one embodiment In, software program of the invention can perform to realize steps described above or function by processor.Similarly, it is of the invention Software program can be stored in computer readable recording medium storing program for performing (including relevant data structure), for example, RAM memory, Magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the present invention, example Such as, as coordinating with processor so as to perform the circuit of each step or function.

It is obvious to a person skilled in the art that the present invention is not limited to the details of above-mentioned exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Profit requirement rather than above description limit, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims Variation includes within the present invention.Any reference numeral in claim should not be considered as to the involved claim of limitation.This Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade words are used for table Show title, and do not represent any particular order.

Claims

1. a kind of click the method for scanning for sort result based on user, wherein, this method includes the following steps：

C continues to check the trigger action of search result based on user, according to the interest pattern of the user, to removing in the page The remaining search result other than the search result that the user crosses is presented to reorder；

2. according to the method described in claim 1, wherein, the step b includes：

According to the search result corresponding to the clicking operation, and the result relevant information of search result being clicked is combined, point Analyse the user interest pattern and each interest pattern corresponding to weight；

Wherein, the step c includes：

Continue to check the trigger action of search result based on user, it is right according to the interest pattern of the user and each interest pattern institute The weight answered, to the remaining search result in addition to the search result that the user crosses is presented in the page into rearrangement Sequence.

3. according to the method described in claim 2, wherein, the result relevant information of the search result being clicked is including following Any one of at least：

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

4. according to the method in claim 2 or 3, wherein, the step b includes：

According to the search result corresponding to the clicking operation, based on the result relevant information of the search result being clicked, And with reference to the user related information of the user, analyze the user interest pattern and each interest pattern corresponding to weight.

5. according to the method described in claim 4, wherein, the user related information includes following at least any one：

The user property of the user；

The historical search record of the user；

The preference setting of the user；

The trade information of the user.

6. the method according to any one of claims 1 to 5, wherein, this method further includes：

Based on revised interest pattern, the step c and d is repeated.

7. a kind of click the sort result device for scanning for sort result based on user, wherein, which includes：

Reorder device, for continuing to check the trigger action of search result based on user, according to the interest pattern of the user, It reorders to the remaining search result in addition to the search result that the user crosses is presented in the page；

Device is provided, for showing the page new, the remaining search result after reordering is supplied to the user.

8. sort result device according to claim 7, wherein, the analytical equipment is used for：

Wherein, the device that reorders is used for：

9. sort result device according to claim 8, wherein, the result relevant information of the search result being clicked Including following at least any one：

The search result being clicked checks duration；

The quantity of search result being clicked of same type；

10. sort result device according to claim 8 or claim 9, wherein, the analytical equipment is used for：

11. sort result device according to claim 10, wherein, the user related information includes following at least any ：

The user property of the user；

The historical search record of the user；

The preference setting of the user；

The trade information of the user.

12. the sort result device according to any one of claim 7 to 11, wherein, which further includes：

Notify device, for being based on revised interest pattern, the device that reorders described in notice repeats to hold with the offer device Its operation of row.

13. a kind of computer equipment, the computer equipment includes：

One or more processors；

Memory, for storing one or more computer programs；

When one or more of computer programs are performed by one or more of processors so that one or more of Processor realizes such as method according to any one of claims 1 to 6.