CN108121748A - The method and apparatus that media push is provided - Google Patents
The method and apparatus that media push is provided Download PDFInfo
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- CN108121748A CN108121748A CN201611088861.5A CN201611088861A CN108121748A CN 108121748 A CN108121748 A CN 108121748A CN 201611088861 A CN201611088861 A CN 201611088861A CN 108121748 A CN108121748 A CN 108121748A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
This application discloses a kind of method and apparatus for providing media push.This method includes：Obtain the information of current order to be pushed；According to the information of the order, the current material information of first media content to be pushed and the material information of the second media content are determined；Information on services is shown in first page, and first media content is shown in the first page using the material information of first media content；When showing first media content in the first page, according to the material of the second media content described in the material acquisition of information of second media content；In response to operation of the user for first media content shown in the first page, show second page, and second media content is shown in the second page according to the material of second media content.
Description
Technical field
This application involves Internet technology, more particularly to a kind of method and apparatus that media push is provided.
Background technology
With the popularization of intelligent and portable terminal, providing Internet service in mobile terminal becomes trend.At present, service provider
While information on services is usually provided in a mobile device also media content is pushed to user.When user is clicked in the media of push
Rong Shi, mobile equipment can access the corresponding link of the media content, the webpage that the real-time loading link is directed toward.So as to be referred to as user
More detailed media content is provided.In the case that the data volume of the webpage is larger, interaction logic is more complicated, the webpage is loaded
Often than relatively time-consuming, the effect of push is influenced.
The content of the invention
The embodiment of the present application provides a kind of method and apparatus for providing media push, can shorten media content displaying page
The load time in face.
A kind of method of offer media push of the embodiment of the present application can include：
Obtain the information of current order to be pushed；
According to the information of the order, in the material information and the second media for determining current first media content to be pushed
The material information of appearance；
Information on services is shown in first page, and utilizes the material information of first media content in the first page
First media content is shown in face；
When showing first media content in the first page, believed according to the material of second media content
Breath obtains the material of second media content；
In response to operation of the user for first media content shown in the first page, second page is shown
Face, and second media content is shown in the second page according to the material of second media content.
A kind of device of offer media push of the embodiment of the present application can include：
Order acquisition module, for obtaining the information of current order to be pushed；
Media determination module, for the information according to the order, the element of definite current first media content to be pushed
The material information of material information and the second media content；
First display module for showing information on services in first page, and utilizes the element of first media content
Material information shows first media content in the first page；
Material obtaining module is shown in first media for working as first display module in the first page
Rong Shi, according to the material of the second media content described in the material acquisition of information of second media content；
Second display module, in response to user for first media content shown in the first page
Operation shows second page, and second matchmaker is shown in the second page according to the material of second media content
Hold in vivo.
A kind of method of offer media push of the embodiment of the present application can include：
It is stored with the material of the first media content and the material of the second media content；Wherein, second media content
Material includes rich-media content；
Request is obtained in response to the order of user equipment, the information of the current order to be pushed of generation, and by the order
Information be supplied to the user equipment；Wherein, the material information of the information of the order including first media content and
The material information of second media content；
It is asked, will be stored using the material that the material information of first media content is initiated in response to the user equipment
The material of first media content be supplied to the user equipment；
Second media are utilized when first media content is shown in first page in response to the user equipment
The material request that the material information of content is initiated, is supplied to the user to set in the material of second media content of storage
It is standby, for the user device responsive in user for first media content shown in the first page operation according to
The material of second media content shows second media content in second page.
According to the embodiment of the present application, user equipment can be with the material of the second media content of buffered in advance, i.e., described first
When the first media content is shown in the page, the material of the second media content is just obtained, user can when clicking the first media content
To be immediately generated second page and show the second media content wherein, it is not necessary to after user clicks the first media content again
The material of the second media content is obtained, shortens and taking for the second media content is loaded in second page, wait, carry without user
The high push effect of media content.
Description of the drawings
Fig. 1 is a kind of method flow diagram for providing media push of the embodiment of the present application；
Fig. 2 is a kind of schematic diagram of system for providing media push of the embodiment of the present application；
Fig. 3 is a kind of schematic diagram of device for providing media push of the embodiment of the present invention；
Fig. 4 a, several displayings that 4b, 4c are the embodiment of the present application have the schematic diagram of the page of the first media content；
Fig. 5 a, 5b, 5c, 5d be the embodiment of the present application the second media content of displaying the page schematic diagram；
Fig. 6 is a kind of method flow diagram for providing media push of the embodiment of the present application；
Fig. 7 is a kind of method flow diagram for providing media push of the embodiment of the present application；
Fig. 8 is a kind of schematic diagram of device for providing media push of the embodiment of the present application；
Fig. 9 is a kind of method flow diagram for providing media push of the embodiment of the present application；
Figure 10 is a kind of method flow diagram for providing media push of the embodiment of the present application.
Specific embodiment
It is succinct and directly perceived in order to what is described, hereafter by describing several representative embodiments come to the solution of the present invention
It is illustrated.Substantial amounts of details is only used for helping to understand the solution of the present invention in embodiment, when technical scheme is realized
It can be not limited to these details.In order to avoid unnecessarily having obscured the solution of the present invention, some embodiments do not carry out
It meticulously describes, but only gives frame.Hereinafter, " comprising " refers to " include but not limited to ", " according to ... " refer to " extremely
Few basis ..., but be not limited to according only to ... ", should be construed in addition to the feature mentioned afterwards, other feature can also
In the presence of.
The embodiment of the present application provides a kind of method for providing media push, by pre-loaded media to be pushed
Hold, the load time of the media push page can be shortened.Fig. 1 is a kind of method stream for providing media push of the embodiment of the present application
Cheng Tu.As shown in Figure 1, this method 10 may comprise steps of.
Step S11 obtains the information of current order to be pushed.
Step S12 according to the information of the order, determines the material information and the of current first media content to be pushed
The material information of two media contents.
Step S13 shows information on services in first page, and utilizes the material information of first media content in institute
It states and first media content is shown in first page.
Step S14, when showing first media content in the first page, according to second media content
Material acquisition of information described in the second media content material.
Step S15, in response to operation of the user for first media content shown in the first page, displaying
Second page, and second media content is shown in the second page according to the material of second media content.
This method can be applied to portable equipment, such as mobile phone, tablet computer, electronic reader, handheld device, wearable
Equipment etc..This method can be by the computer-readable instruction in portable equipment, such as application software, etc. realization.
Information on services refers to that user wishes the information obtained by portable equipment from certain Internet service platform.User can
Different applications to be used to obtain information on services using corresponding service platform from this.Different applications can be in portable equipment
Provide different types of information on services to the user.For example, as user using news category in application, information on services can be new
It hears；When user uses social networking application, information on services can be the message of social networks；When user uses exchange of knowledge application
When (such as forum's application, question and answer application), information on services can be the topic in the exchange of knowledge platform, etc..
Current order to be pushed refers to that Internet service platform is pushed away according to the needs that the demand that current media pushes determines
Give the set of one or more push theme of user.Wherein, each push theme corresponds to a kind of object being pushed.Quilt
The object of push can be a piece of news, a user, a commodity, it is a kind of service, an activity, etc..
In the information of order, corresponding each push theme can provide the material information and the second media of the first media content
The material information of content.
First media content is the information related with the push theme provided in the first page of displaying information on services.
Second media content be used for when user operates the first media content, provided in newly-generated second page and this
Push the related information of theme.
Material refers to provide the required data of media content in the page, for example, text, picture, animation, video, sound
Frequently code that, Streaming Media, computer language are write, interactive data, etc..The material information that the information of order includes can wrap
Include text and link.Link can be directed toward code, the interaction that picture, animation, video, audio, Streaming Media, computer language are write
The network site (such as URL, etc.) of property data.
According to the embodiment of the present application, user equipment can be with the material of the second media content of buffered in advance, i.e., described first
When the first media content is shown in the page, the material of the second media content is just obtained, user can when clicking the first media content
To be immediately generated second page and show the second media content wherein, it is not necessary to after user clicks the first media content again
The material of the second media content is obtained, shortens and taking for the second media content is loaded in second page, wait, carry without user
The high push effect of media content.
Fig. 2 is a kind of schematic diagram of system for providing media push of the embodiment of the present application.As shown in Fig. 2, the system 20
It can include user equipment 21, information server 22, push server 23 and network 24.In fact, there may be in system
Substantial amounts of user equipment.It is succinct and clear for description, here only by taking a user equipment as an example.
Information server 22 is used to provide information on services to user equipment.
Push server 23 is used to provide the information of order to user equipment.
User equipment 21 can obtain information on services by network 24 from information server 22, and be illustrated in first page
On.User equipment 21 can also obtain the information of order from push server, and according to sequence information, by the first matchmaker to be pushed
Hold in vivo and be illustrated in above-mentioned first page.
User equipment 21 can include the device that the embodiment of the present application provides media push.If Fig. 3 is the embodiment of the present invention
A kind of offer media push device schematic diagram.As shown in figure 3, the device 30 can include processor 31, communication interface
34th, user interface 35, storage device 36 and interlocking frame 39.Storage device 36 includes operating system 37, communication module 38, matchmaker
Body memory module 32 and media push module 33.
Processor 31 can there are one or it is multiple, can be single core processor or polycaryon processor.
Device 30 can be communicated using communication interface 34 by certain network with the miscellaneous equipment in network.Communication interface 34
It can support to communicate with various cordless communication networks, such as cellular mobile communication networks (such as 2G, 3G, 4G, 5G), wireless local
Net (WiFi), etc..
Device 30 can provide a user information using user interface 35 and receive the input of user.User interface 35 can be with
Including touch-screen, button, microphone, etc..
Sequence information 321, the material 322 of media content are stored in media storage module 32, etc..
It can include in media push module 33：Order acquisition module 331, media determination module 332, the first display module
333rd, material obtaining module 334, the second display module 335.
Order acquisition module 331 can obtain the information of current order to be pushed.Order acquisition module 331 can will obtain
The information of the order obtained is stored in media storage module 32.
Media determination module 332 can determine current first media content to be pushed according to the information of the order
The material information of material information and the second media content.
In some examples, the information of order can include the media content information of multiple push themes.Each push theme
Media content information can include the first media content material information and the second media content material information.Some examples
In, the display location information of each push theme can also be included in the information of order, for example, respectively pushing theme in first page
Sequence in information list.For example, in certain sequence information, the display location of the first push theme is the 3rd, the second push master
The display location of topic is the 9th, then in the information list of displaying, first 2 are information on services, and the 3rd is the first push theme
Information, 4-8 be information on services, the 9th for second push theme information.Media determination module 332 can according to work as
The serial number range of information shown in preceding first page determines push theme currently to be pushed.For example, according to the example above,
As the serial number 1-6 of information shown in current first page, it is determined that the first push theme is the push for currently needing to push
Theme；As the serial number 5-9 of information shown in current first page, it is determined that the second push theme currently needs to push
Push theme.According to definite push theme to be pushed, media determination module 332 can obtain this from the information of order and push away
Send the material information of corresponding first media content of theme and the material information of the second media content.
In some examples, what order acquisition module 331 can be in device 30 or device 30 carries media push module
The information of order is obtained when 33 application starts.In some examples, order acquisition module 331 can be with user's refresh page
When obtain order information.In other examples, order acquisition module 331 can obtain order when preset condition meets
Information.Preset condition can include the push theme not yet pushed in time interval, user's page turning number, existing sequence information
Number, etc..
First display module 333 can show information on services in first page, and utilize first media content
Material information shows first media content in the first page.First display module 333 can be in first page
The first media content to be pushed is inserted among a plurality of information on services of displaying.In some examples, the first display module 333 can be with
Insertion position of first media content in information list is determined according to the display location of the first media content in the information of order.
First media content can include at least one of the following：Text, picture, animation, video.It can include in the information of order
The text of first media content, can also include link, which is directed toward picture, animation, the network site (such as URL) of video.
First media content can be illustrated in the form of native content in first page.The form of native content refers to designed for carrying
For the form of the application displaying information on services of information on services.For example, form, that is, news content of the native content of news application
Display form, the display form of the i.e. social message of form of the native content of social networking application, the native content of exchange of knowledge application
The display form of form, that is, discussion topic or problem, the display form of native content form, that is, mail of mail applications, etc..Figure
4a, 4b, 4c are the schematic diagram that several displayings of the embodiment of the present application have the page of the first media content.Fig. 4 a are a news visitor
The page of family end displaying, wherein, the first media content is illustrated in the 4th article of position, including text 41 and picture 42.Fig. 4 b are one
The page of a social client displaying, wherein, the first media content is illustrated in the 2nd article of position, (can be including picture 43
The dynamic picture of the forms such as GIF).Fig. 4 c are the page of an exchange of knowledge client displaying, wherein, the displaying of the first media content
The 5th article of position, including text 44.It is above some examples, in other examples, the first media content may include multistage
Text, including title, synopsis, etc.；It may also include multiple pictures, etc..
Material obtaining module 334 can show described first when first display module 333 in the first page
During media content, according to the material of the second media content described in the material acquisition of information of second media content.
In some examples, the second media content can be rich-media content, such as can include at least one of following：
Code that text, picture, animation, sound, video, stream medium data, computer language are write, interactive data, etc..Second matchmaker
The material information held in vivo can be the link for being directed toward these rich-media contents.In some examples, the material of the second media content
Information can be directed to the link of media data packet.Material obtaining module 334 can obtain media data packet according to the link.Separately
In some examples, the material of the second media content can include：First material and the second material, the material letter of the second media content
Breath can include the first chained address and the second chained address.For example, the first material can be picture, animation, video, Streaming Media
Deng the second material can be the data packet of other rich-media contents.Material obtaining module 334 can be obtained according to default condition
First material and/or the second material.
Second display module 335 can be in response to user for first media content shown in the first page
Operation, show second page, and described second shown in the second page according to the material of second media content
Media content.
Due to beginning to obtain the material of the second media content when showing the first media content in first page, the
Two display modules 335 can directly utilize the second media content obtained after user operates the first media content
Material generation second page, to show the second media content.When the second media content includes the first material and as the second element
During the rich-media content of material, since the data volume of rich-media content is generally bigger, the load time is longer, the second display module
335 first can show the second media content according to the first material in second page, when the second material obtaining is completed, further according to
First material and the second material show the second media content in second page.For example, the second display module 335 can be first
The first material (such as picture, animation) got in advance is shown in two pages, after the second material loaded, is being opened up
Be shown in the second page of the first material and provide the second material corresponding media content, for example, play audio, displaying animation effect,
Show interaction effect, etc..Fig. 5 a, 5b, 5c, 5d be the embodiment of the present application the second media content of displaying the page schematic diagram.
Second media content can be illustrated in the form of primary full screen content in second page, such as is shown in the form of Canvas.Figure
5a shows the first page for illustrating the first media content, wherein the first media content is the related text 51 of certain vehicle and figure
Piece 52.Fig. 5 b are operation of the response user to the first media content, and according to the second page that the first material is shown, the first material is
The second picture 53 of the vehicle.Fig. 5 c show the second page according to the first material and the displaying of the second material, including work
For the second picture 53 of the first material, the second material is further included, such as background music (is provided using the audio output apparatus of equipment
To user), for prompting animation 54 that user operated and for interactive icon 55.Fig. 5 d are shown in response to user
Icon 56 is shared in operation to icon 55, pop-up.
According to the embodiment of the present application, when user equipment can show the first media content in the first page, with regard to root
According to the material of the second media content of material acquisition of information of the second media content, it is not necessary to when user clicks the first media content
It obtains the material of the second media content again afterwards, shortens and taking for the second media content is loaded in second page, improve media
The push effect of content.
In general, wrapped for pushing the second media content of theme details introduction (such as content of the landing page of advertisement)
Rich media information is included, data volume is bigger, and loading takes more.In some embodiments of the present application, by the second media content
Material is divided into the first material and the second material, (such as only includes wherein the first material includes less data amount as second page
The picture of face background, also referred to as front cover picture), for other rich media datas as the second material, data volume is larger, is respectively supplied to
User equipment.
Fig. 6 is a kind of method flow diagram for providing media push of the embodiment of the present application.As shown in fig. 6, this method 60 can
To comprise the following steps.
Step S61 determines the material information and the second media of the first media content currently to be pushed according to sequence information
First chained address of the first material of content and the second chained address of the second material.
Step S62 obtains first material and described according to first chained address and second chained address
Second material.
Step S63, the first material obtaining finishes and the second material is not yet obtained when finishing, in response to the user for institute
The operation of first media content shown in first page is stated, according to first material in the second page
Show second media content.
Step S64, when second material obtaining finishes, according to first material and second material described
Second media content is shown in second page.
In some examples, in step S63, when the second media content is shown in second page according to the first material, also
Progress component can be provided in second page, for showing the acquisition progress of the second material.
Method 60 can be as shown in Figure 3 device 30 realize.Wherein, material obtaining module 333 can be according to described first
Chained address and second chained address obtain first material and second material.When the material obtaining module is complete
Into first material acquisition and when not yet completing the acquisition of second material, the second display module 334 can be in response to
The operation of the user for first media content shown in the first page, exists according to first material
Second media content is shown in the second page；When the material obtaining module completes the acquisition of second material
When, the second display module 334 can be according to first material and second material be shown in the second page
Second media content.
This example can allow user equipment first to get a part of second media content in the short period of time
Material, and can be illustrated in immediately in second page when user operates the first media content in first page,
Avoid bad impression caused by showing blank page to user.
Fig. 7 is a kind of method flow diagram for providing media push of the embodiment of the present application.As shown in fig. 6, this method 70 can
To comprise the following steps.
Step S71 determines the material information and the second media of the first media content currently to be pushed according to sequence information
First chained address of the first material of content and the second chained address of the second material.
Step S72 obtains the network state of user equipment.
Step S73, judges whether the network state of user equipment belongs to default type.
Step S74, when the network state indicates that the network that the user equipment uses is not belonging to default type, then
First material is obtained according to first chained address, shown according to first material in the second page described in
Second media content.
Step S75, when the network state indicates that the network that the user equipment uses belongs to the default type,
First material and second material are then obtained according to first chained address and second chained address, according to institute
It states the first material and second material shows second media content in the second page.
Wherein, network state refers to the network type or network speed that user equipment is used from network transceiving data.For example, it obtains
The network state taken can be cellular mobile communication networks (such as 2G networks, 3G network, 4G networks, 5G networks, etc.), Huo Zhewu
Line LAN (such as WiFi etc.).Default network type can be depending on specific demand.It, can basis in some examples
Whether generate network traffics expense and default network type is arranged to WiFi network.In this way, it can only be used in user equipment
The second larger material of data volume is obtained during WiFi network (generally free), campus network has been saved for user.Some examples
In, can default network type be arranged to by 3G network, 4G networks and WiFi network or default network class according to network speed
Type is express network, and sets a threshold value, and network of the network speed higher than the threshold value is determined as express network.In this way, can only with
The network speed of family equipment obtains the second larger material of data volume when being higher than a certain threshold value, when shortening the acquisition of the second media content
Between.
Fig. 8 is a kind of schematic diagram of device for providing media push of the embodiment of the present application.Device 80 can be realized above-mentioned
Method 70.As shown in figure 8, device 80 can include processor 81, communication interface 84, user interface 85, storage device 86 and mutually
Online structure 89.Storage device 86 includes operating system 87, communication module 88, media storage module 82 and media push module
83。
It can include in media push module 83：Order acquisition module 831, media determination module 832, the first display module
833rd, material obtaining module 834, the second display module 835 and network status module 836.Wherein, order acquisition module 831,
Media determination module 832, the function of the first display module 833 are similar with the function of corresponding module in Fig. 3 respectively, no longer superfluous here
It states.
Network status module 836 can obtain the network state of user equipment.
When the network state indicates that the network that the user equipment uses is not belonging to default type, material obtaining mould
Block 834 can obtain first material according to first chained address, and the second display module 835 is used for according to described first
Material shows second media content in the second page；
When the network state indicates that the network that the user equipment uses belongs to the default type, material obtaining
Module 834 can obtain first material and second element according to first chained address and second chained address
Material, the second display module 835 can be according to first material and second material be shown in the second page
Second media content.
This example can select to obtain the material of different data amount according to the network state of user equipment for showing the
Two media contents can be that user saves campus network (whether being free state according to network) or shortens acquisition second
Media content time (according to network speed whether be high speed state).
Fig. 9 is a kind of method flow diagram for providing media push of the embodiment of the present application.As shown in figure 9, this method 90 can
To comprise the following steps.
Step S91 determines the material information and the second media of the first media content currently to be pushed according to sequence information
First chained address of the first material of content and the second chained address of the second material.
Step S92 obtains the network state of user equipment.
Step S93, when the network state indicates that the network that the user equipment uses is not belonging to default type, root
First material is obtained according to first chained address.
Step S94, in response to operation of the user for first media content shown in the first page,
Second media content is shown in the second page according to first material, is obtained according to second chained address
Second material.
Step S95 shows second matchmaker according to first material and second material in the second page
Hold in vivo.
This example can first obtain data volume smaller the when the network state of user equipment is not belonging to preset kind
One material ensures after the first material is obtained, and can utilize the first element to the operation of the first media content according to user at any time
Material shows the second media content in second page, makes user that need not face blank page etc. to be loaded.And data volume it is larger
Two materials then only just obtain when necessary, i.e., user is to just it is necessary to obtain the second element after the operation of the first media content
Material if user does not operate the first media content, does not obtain the second material, so as to save flow for user
Expense.
Figure 10 is a kind of method flow diagram for providing media push of the embodiment of the present application.This method 100 can be applied to
Server.As shown in Figure 10, method 100 may comprise steps of.
Step S101 stores the material of the first media content and the material of the second media content；Wherein, second media
The material of content includes rich-media content.
Step S102 obtains request in response to the order of user equipment, generates the information of current order to be pushed, and will
The information of the order is supplied to the user equipment.Wherein, the information of the order includes the element of first media content
The material information of material information and second media content.
Step S103, please using the material that the material information of first media content is initiated in response to the user equipment
It asks, the material of first media content of storage is supplied to the user equipment.
Step S104 is utilized when showing first media content in the first page in response to the user equipment
The material request that the material information of second media content is initiated, the material of second media content of storage is supplied to
The user equipment, for the user device responsive in user for first media content shown in the first page
Operation second media content is shown in second page according to the material of second media content.
The network site that the second media content is only stored compared to existing push server (is generally directed towards and is pushed object
Provider, such as advertiser, server), the server of the embodiment of the present application is by the material of the second media content (including rich matchmaker
Hold in vivo) local is stored in, it is pulled for user equipment when show the first media content, so as to fulfill user equipment preloading the
Two media contents shorten user equipment and taking for the second media content are loaded in second page, improve media content
Push effect.
It should be noted that step and module not all in above-mentioned each flow and each structure chart is all necessary, it can
To ignore some steps or module according to the actual needs.The execution sequence of each step be not it is fixed, can as needed into
Row adjustment.The division of each module is intended merely to facilitate the division functionally that description uses, and in actual implementation, a module can
It is realized with point by multiple modules, the function of multiple modules can also be realized by same module, these modules can be located at same
In a equipment, it can also be located in different equipment.In addition, middle use " first ", " second " is described above just to convenient
Two objects with same meaning are distinguished, are not offered as its tangible difference.
In each example, each module can be by special hardware or the hardware realization of execution machine readable instructions.For example, hardware can
The permanent circuit specially designed or logical device (such as application specific processor, such as FPGA or ASIC) are thought for completing specifically to grasp
Make.Hardware can also include programmable logic device or circuit by software provisional configuration (as included general processor or other
Programmable processor) it is used to perform specific operation.
The corresponding machine readable instructions of each module can be stored in non-volatile computer readable storage medium storing program for executing, make calculating
Operating system of hands- operation etc. completes some or all of operation described herein.Non-volatile computer readable storage medium
Matter includes floppy disk, hard disk, magneto-optic disk, CD (such as CD-ROM, CD-R, CD-RW, DVD-ROM, DVD-RAM, DVD-RW, DVD+
RW), tape, Nonvolatile memory card and ROM.Selectively, program can be downloaded from server computer by communication network
Code.
In conclusion the scope of claim should not be limited to the embodiment in example described above, and should incite somebody to action
Specification is as an entirety and gives broadest explanation.
Claims (11)
- A kind of 1. method that media push is provided, which is characterized in that including：Obtain the information of current order to be pushed；According to the information of the order, the material information and the second media content of current first media content to be pushed are determined Material information；Information on services is shown in first page, and utilizes the material information of first media content in the first page Show first media content；When showing first media content in the first page, obtained according to the material information of second media content Take the material of second media content；In response to operation of the user for first media content shown in the first page, second page is shown, and Second media content is shown in the second page according to the material of second media content.
- 2. according to the method described in claim 1, it is characterized in that, the material information of second media content includes：First Chained address and the second chained address；The material of second media content includes：First material and the second material；The method Further comprise：Obtain the network state of user equipment；Wherein, according to the material acquisition of information of second media content material of the second media content, according to described The material of two media contents shows that second media content includes in the second page：When the network state indicates that the network that the user equipment uses is not belonging to default type, then according to described first Chained address obtains first material, is shown according to first material in the second page in second media Hold；When the network state indicates that the network that the user equipment uses belongs to the default type, then according to described the One chained address and second chained address obtain first material and second material, according to first material and Second material shows second media content in the second page.
- 3. according to the method described in claim 2, it is characterized in that, when the network state indicates what the user equipment used When network is not belonging to default type, further comprise：In response to the operation of the user for first media content shown in the first page, according to described Second chained address obtains second material；Wherein, second media content is shown in the second page according to first material and second material.
- 4. according to the method described in claim 1, it is characterized in that, the material information of second media content includes：First Chained address and the second chained address；The material of second media content includes：First material and the second material；Wherein, according to the material acquisition of information of second media content material of the second media content, according to described The material of two media contents shows that second media content includes in the second page：First material and second material are obtained according to first chained address and second chained address；When first material obtaining finishes, second material is not yet obtained when finishing, in response to the user for described The operation of first media content shown in first page, is opened up according to first material in the second page Show second media content；When second material obtaining finishes, opened up according to first material and second material in the second page Show second media content.
- 5. the method according to claim 2 or 4, which is characterized in that first material is picture, and second material is Rich media data bag；Wherein, the rich media data bag includes at least one of the following：Text data, image data move Draw code, interactive data that data, voice data, video data, stream medium data, computer language are write.
- 6. according to the method described in claim 1, it is characterized in that, described in the first page, the information on services and First media content is shown in the form of information list；First media content includes at least one of the following：Text Sheet, picture, animation, video.
- 7. a kind of device that media push is provided, which is characterized in that including：Order acquisition module, for obtaining the information of current order to be pushed；Media determination module for the information according to the order, determines that the material of current first media content to be pushed is believed The material information of breath and the second media content；First display module for showing information on services in first page, and is believed using the material of first media content Breath shows first media content in the first page；Material obtaining module shows first media content for working as first display module in the first page When, according to the material of the second media content described in the material acquisition of information of second media content；Second display module, for the behaviour in response to user for first media content shown in the first page Make, show second page, and second media are shown in the second page according to the material of second media content Content.
- 8. device according to claim 7, which is characterized in that the material information of second media content includes：First Chained address and the second chained address；The material of second media content includes：First material and the second material；Described device Further comprise：Network status module, for obtaining the network state of user equipment；When the network state indicates that the network that the user equipment uses is not belonging to default type, the material obtaining mould Block is used to obtain first material according to first chained address, and second display module is used for according to the described first element Material shows second media content in the second page；When the network state indicates that the network that the user equipment uses belongs to the default type, the material obtaining Module is used to obtain first material and second material according to first chained address and second chained address, Second display module is used to show described the in the second page according to first material and second material Two media contents.
- 9. device according to claim 8, which is characterized in that when the network state indicates what the user equipment used When network is not belonging to default type, the content displaying module is further used for：In response to the operation of the user for first media content shown in the first page, according to described Second chained address obtains second material；Second display module is used to show institute in the second page according to first material and second material State the second media content.
- 10. device according to claim 7, which is characterized in that the material information of second media content includes：First Chained address and the second chained address；The material of second media content includes：First material and the second material；The material obtaining module is used to obtain first element according to first chained address and second chained address Material and second material；Second display module is used for：When the material obtaining module completes the acquisition of first material and not yet completes institute When stating the acquisition of the second material, in response to the user for the institute of first media content shown in the first page Operation is stated, second media content is shown in the second page according to first material；When the material obtaining mould When block completes the acquisition of second material, shown according to first material and second material in the second page Second media content.
- A kind of 11. method that media push is provided, which is characterized in that including：It is stored with the material of the first media content and the material of the second media content；Wherein, the material of second media content Including rich-media content；Request is obtained in response to the order of user equipment, the information of the current order to be pushed of generation, and by the letter of the order Breath is supplied to the user equipment；Wherein, the material information of the information of the order including first media content and described The material information of second media content；It is asked in response to the user equipment using the material that the material information of first media content is initiated, by the institute of storage The material for stating the first media content is supplied to the user equipment；Second media content is utilized when first media content is shown in first page in response to the user equipment Material information initiate material request, the material of second media content of storage is supplied to the user equipment, supply The user device responsive in user for first media content shown in the first page operation according to The material of second media content shows second media content in second page.
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| CN201611088861.5A CN108121748B (en) | 2016-11-30 | 2016-11-30 | Method and device for providing media push |
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