CN108090698A - A kind of film test and appraisal service system and method - Google Patents
A kind of film test and appraisal service system and method Download PDFInfo
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- CN108090698A CN108090698A CN201810014211.9A CN201810014211A CN108090698A CN 108090698 A CN108090698 A CN 108090698A CN 201810014211 A CN201810014211 A CN 201810014211A CN 108090698 A CN108090698 A CN 108090698A
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Abstract
The present invention provides a kind of film test and appraisal service system and method, the service system includes surveying shadow EM equipment module, adjusts poor questionnaire module, spectators' interview module, viewing logging modle and test and appraisal module, the survey shadow EM equipment module connects the poor questionnaire module of tune and connects the viewing logging modle with spectators' interview module respectively, the viewing logging modle connection test and appraisal module, according to tested audience information, the viewing database of spectators is established；By precisely being drawn a portrait to tested spectators, conclude the viewing preference of different tested group of viewers, distinguish different viewing crowds, so as to avoid film test and appraisal evaluating result deviation caused by the homogeneity of spectators, the present invention is firstly introduced the relatively more objective Job evaluation mode of " qualitative+quantitative ", original film test and appraisal are broken and have only ignored the Test framework of physical signs only in accordance with subjective opinion, the Job evaluation mode of creative introducing brain wave belongs to Job evaluation mode important breakthrough.
Description
Technical field
The invention belongs to cultural medium technical fields, and in particular to a kind of film test and appraisal service system and method.
Background technology
China is world's second largest film market, while is also one of fastest-rising market.Since 2010, I
State's cinematic industry is even more to show eruptive growth situation, and publishing General Bureau of Radio, Film and Television's film office data according to national news shows, I
State's box office receipts soar to from 93.21 hundred million yuan of 2010 2015 440.60 hundred million yuan, increase by more than 49% on a year-on-year basis, short
In 5 years, 3.71 times are increased.With stepping up for compatriots' consuming capacity, Chinese film market enters preceding institute not
Some prosperity and development periods.
Country pays much attention to the development of cinematic industry.To carry out the 18 of party big and 18 Third Plenary Session spirit,
Abundant people's culture life, promotes Chinese film prosperity and development, improves the overall strength and competitiveness of Chinese film, promotes
Chinese film upgrades to a new height in the critical period, realizes the leap made the country prosperous from film big country to film, the Ministry of Finance, country
State Development and Reform Commission, Ministry of Land and Resources, house town and country construction portion, People's Bank of China, the State Tax Administration, journalism broadcasting and TV are total
Seven ministries and commissions such as office, which combine, to formulate《On the notice for supporting several economic policies of film development》2014 ﹞ of (Cai Jiao ﹝ 56), from more
Aspect supports to cinematic industry development.Wherein, clearly " promote application of the new and high technology in film making " and " fit
Motion picture technique innovation, the development trend of industrial upgrading are answered, strengthens and improve public service and the supervisory system of film distributor projection
It builds, operation, service and the management of film distributor projection is promoted to change to modernization, intelligence.”
It is within 2015 the watershed of Chinese film industry, as box office receipts step upper 40,000,000,000 yuan of New steps, Chinese film production
Industry scale is amplified year by year, and the subdivision between each link of industrial chain is imperative.And effect of the film test and appraisal business in industrial chain
It more shows, one film of scientific evaluation plays the role of its success or not more and more important.Viewing is experienced virtually
Film box office and on-line off-line public praise are moulded, the viewing wish and viewing consumer behavior to spectators' future have subtle
It influences；At the same time, viewing experience research has vital reference value to the research and development, creation and amendment of film.Deeply
The viewing experience of viewing person is analyzed, there is extraordinary value and significance to the development of entire cinematic industry.
But at present at home or even in world wide, the test and appraisal based on filmgoer, the systematic science of film market are commented
Estimate setting up not yet for system.In the country that foreign films industry is more flourishing, such as the U.S., the film of science is commented
Estimate architectonical, permeate and set up the project in film from early period, it is each until projection to drama, investment, film-making, distribution, promotion
Link.According to incompletely statistics, Hollywood enters market there are about 400 multi-section films by film evaluation system every year in recent years.But
It is that nonetheless, the foreign films company using the test and appraisal equipment progress film test and appraisal of advanced science is also actually rare.
One film from the beginning of project verification to reaching the standard grade, how the evaluation links therein of science, be the throwing for perplexing film
Capital, film-maker, publisher, an important problem of promotion side and projection side.China enters mainstream city movie theatre every year
Film more than 300, but rarely have film by spectators' test and appraisal into market, investment risk remains high, with internal film
The film of suitable internal film industry needs is made in appealing of the fast development and industry of industry to film Risk Control System
Measurement system is extremely urgent.
The content of the invention
To solve the above-mentioned problems, the present invention provides a kind of film test and appraisal service system, and the service system includes surveying shadow
EM equipment module adjusts poor questionnaire module, spectators' interview module, viewing logging modle and test and appraisal module, the survey shadow EM equipment module point
Poor questionnaire module Lian Jie not adjusted to connect the viewing logging modle, the viewing logging modle connection test and appraisal with spectators' interview module
Module infrared face capture unit,
Electroencephalograph unit, the electroencephalograph unit selection portable brain electric instrument is as equipment, using the dry electrode skill of passive type
Art collects the brain wave of the multiple frequency ranges of tested brain；
Infrared face capture unit, the infrared face capture unit are used under the dark surrounds of no visible ray or low-light
Capture identification is carried out to viewer expression；
Further, the test and appraisal module includes test crowd's global analysis unit, film piecewise analysis unit, tester
Group's ontoanalysis unit, characteristic plot point analysis unit, spectators' gender analysis unit and the professional taxon of spectators；
Test crowd's global analysis unit, the test crowd global analysis unit include viewing focus, mental relaxation
Degree, music status and abnormal coefficient；
Test crowd's ontoanalysis unit, the test crowd ontoanalysis unit include viewing focus and mental relaxation
Degree；
The professional category analysis of spectators, the professional category analysis of spectators include common audient and skilled addressee；
Further, a kind of film test and appraisal method of servicing, the method determine the test film received, then select first
Spectators are tested, by surveying shadow EM equipment module, poor questionnaire module and spectators' interview module being adjusted to carry out live test and appraisal, subsequent data point
Analysis forms report, and report is fed back, wherein, data analysis includes：Test crowd global analysis, film piecewise analysis, test crowd
Ontoanalysis, characteristic plot point analysis, the analysis of spectators' Gender Classification and the professional category analysis of spectators；
Further, the described method includes：
S1：Select film and spectators to be measured；
S2：By surveying electroencephalograph unit in shadow EM equipment module, the multiple brain electricity of δ, θ, α, β, γ frequency range of subject brain are collected
Wave parameter, and " focus " and " allowance " parameter is exported according to eSense algorithms, pass through infrared face capture unit collection surface
Portion's mood；
S3:By the way that poor questionnaire module and spectators' interview module is adjusted to carry out live test and appraisal；
S4:The evaluating result of S3 is subjected to global analysis, piecewise analysis and characteristic plot point analysis；
Further, the S2 is specially：The multiple brain wave parameters of δ, θ, α, β, γ frequency range of subject brain are collected, by brain
The time shaft of electrical wave parameters and facial expression is integrated, and exports " focus " and " allowance " according to eSense algorithms
Parameter, wherein the eSense algorithms are the algorithms measured with parametric form to the real-time state of mind of human brain, with 1 to 100
Between concrete numerical value show that user is horizontal and allowance is horizontal in the focus at each moment, eSense Parameters variations exist
± 10 and it is above mean brain be absorbed in or relaxation state has more significant change, the eSense algorithms are defeated each second
Go out a focus and allowance numerical value；
Further, it is interview surveys pattern under line that poor questionnaire module and spectators' interview module are adjusted described in the S3；
Further, global analysis and piecewise analysis include focus and allowance in the S4, wherein：
Focus：It steeply rises and is more than 20 even more highs for Parameters variation；
Significantly rise to Parameters variation between 10 and 20；
It can be seen that Parameters variation is risen between 0-10；
It is that Parameters variation is negative value to deviate group；
Allowance：Parameters variation is drastically fallen to more than 20 even more highs；
It is remarkably decreased as Parameters variation between 10 and 20；
It can be seen that Parameters variation is fallen between 0-10；
Deviate group and deviate group trend for Parameters variation situation；
Further, the sight that characteristic plot point analysis passes through different sexes audient and specialty/amateur audient in the S4
Film review valency to film as a result, carry out systematic analysis technique；
Beneficial effects of the present invention are as follows：
1)：The present invention is firstly introduced the relatively more objective Job evaluation mode of " qualitative+quantitative ", has broken original film and has surveyed
It comments and only ignores the Test framework of physical signs only in accordance with subjective opinion, the Job evaluation mode of creative introducing brain wave belongs to
Job evaluation mode important breakthrough；
2)：The present invention embodies both filmgoer's theory and electroencephalology section and the possibility merged occurs in crossing domain
Property, the interdisciplinary Te st grogram for the true psychoreaction of filmgoer of being tested and assessed by the sampling analysis of brain wave belongs to subject and melts
Close the typical project for creating new value；
3)：The present invention according to the gender of tested spectators, the age, occupation, educational background, location, theater location, consumption level,
The different characteristics such as the viewing frequency, hobby establish the viewing database of spectators；By precisely being drawn a portrait to tested spectators,
The viewing preference of different tested group of viewers is concluded, distinguishes different viewing crowds, so as to avoid film test and appraisal because of the homogeneity of spectators
Caused by evaluating result deviation；
4)：The present invention, by experiment of largely testing and assessing, attempts to be absorbed in different type film using quantitative analysis advantage
The viewer preference degree that degree and allowance and different parameters show is tested, and finally sets up the special of different type film
Note degree and allowance index and between preference correlation model, for industry with reference to sharing；
5)：The economic benefit source that the present invention generates is mainly the service income for providing film specialty test and appraisal, by service
Appearance is different, can substantially be divided into editing test and appraisal service, issue the service of test and appraisal, comprehensive test service three categories, to the clothes of the coming five years
Business income, profit and tax revenue are predicted.
Description of the drawings
Fig. 1 is music/viewing state focus/allowance curve described in the embodiment of the present invention；
Fig. 2 is music/viewing state focus/allowance block diagram described in the embodiment of the present invention；
Fig. 3 is audient's viewing focus situation of change described in the embodiment of the present invention；
Fig. 4 is audient's viewing allowance situation of change described in the embodiment of the present invention；
Fig. 5 is segmentation viewing E.E.G index value described in the embodiment of the present invention；
Fig. 6 is audient's viewing focus/one figure of allowance broken line in the embodiment of the present invention；
Fig. 7 is audient's viewing focus/two figure of allowance broken line in the embodiment of the present invention；
Fig. 8 is male/female audient focus/allowance block diagram described in the embodiment of the present invention；
Fig. 9 forms the analysis of viewing focus for audience gender described in the embodiment of the present invention；
Figure 10 forms viewing allowance for audience gender described in the embodiment of the present invention and analyzes block diagram；
Figure 11 is one figure of viewing focus broken line described in the embodiment of the present invention；
Figure 12 is one figure of audient's viewing allowance broken line described in the embodiment of the present invention；
Figure 13 is two figure of audient's viewing focus broken line described in the embodiment of the present invention；
Figure 14 is two figure of audient's viewing allowance broken line described in the embodiment of the present invention；
Figure 15 is specialty described in the embodiment of the present invention/general audient focus/allowance block diagram；
Figure 16 is the specialty composition viewing focus block diagram of audience described in the embodiment of the present invention；
Figure 17 is the specialty composition viewing allowance block diagram of audience described in the embodiment of the present invention；
Figure 18 is one figure of audient's viewing focus broken line described in the embodiment of the present invention；
Figure 19 is one figure of audient's viewing allowance broken line described in the embodiment of the present invention；
Figure 20 is two figure of audient's viewing focus broken line described in the embodiment of the present invention；
Figure 21 is two figure of audient's viewing allowance broken line described in the embodiment of the present invention.
Specific embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, it is right
The present invention is explained in further detail.It should be appreciated that specific embodiment described herein is used only for explaining the present invention, and
It is not used in the restriction present invention.On the contrary, the present invention cover it is any be defined by the claims the present invention spirit and scope on do
Replacement, modification, equivalent method and scheme.Further, in order to which the public is made to have a better understanding the present invention, below to this
It is detailed to describe some specific detail sections in the datail description of invention.It is thin without these for a person skilled in the art
The description of section part can also understand the present invention completely.
The invention will be further described in the following with reference to the drawings and specific embodiments, but not as a limitation of the invention.
Below most preferred embodiment is enumerated for the present invention：
As shown in 1 figures of Fig. 1-2, the present invention, which provides a kind of film test and appraisal service system and method, the service system, to be included
It surveys shadow EM equipment module, adjust poor questionnaire module, spectators' interview module, viewing logging modle and test and appraisal module, the survey shadow equipment mould
Block connects the poor questionnaire module of tune and the viewing logging modle, the viewing logging modle connection is connected with spectators' interview module respectively
Test and appraisal module, the survey shadow EM equipment module include electroencephalograph unit and infrared face capture unit, the electroencephalograph unit selection
Portable brain electric instrument is as equipment, and using the dry electrode technology of passive type, the brain wave of the multiple frequency ranges of the tested brain of collection is described
Infrared face capture unit is used to carry out viewer expression under the dark surrounds of no visible ray or low-light capture identification, the survey
Block of discussing and select model workers includes test crowd's global analysis unit, film piecewise analysis unit, test crowd's ontoanalysis unit, characteristic plot
Point analysis unit, spectators' gender analysis unit and the professional taxon of spectators, the test crowd global analysis unit include
Viewing focus, mental relaxation degree, music status and abnormal coefficient, the test crowd ontoanalysis unit are absorbed in including viewing
Degree and mental relaxation degree, the professional category analysis of spectators include common audient and skilled addressee.
The method determines the test film received first, then selection test spectators, poor by surveying shadow EM equipment module, tune
Questionnaire module and spectators' interview module carry out live test and appraisal, and subsequent data analysis forms report, reports feedback, wherein, data point
Analysis includes：Test crowd global analysis, film piecewise analysis, test crowd ontoanalysis, characteristic plot point analysis, spectators' gender
Classification analysis and the professional category analysis of spectators.
The described method includes：
S1：Select film and spectators to be measured；
S2：By surveying electroencephalograph unit in shadow EM equipment module, the multiple brain electricity of δ, θ, α, β, γ frequency range of subject brain are collected
Wave parameter, and " focus " and " allowance " parameter is exported according to eSense algorithms, pass through infrared face capture unit collection surface
Portion's mood；
S3:By the way that poor questionnaire module and spectators' interview module is adjusted to carry out live test and appraisal；
S4:The evaluating result of S3 is subjected to global analysis, piecewise analysis and characteristic plot point analysis.
The S2 is specially：The multiple brain wave parameters of δ, θ, α, β, γ frequency range of subject brain are collected, by brain wave parameter
It integrates with the time shaft of facial expression, and " focus " and " allowance " parameter is exported according to eSense algorithms,
Described in eSense algorithms be the algorithm measured with parametric form to the real-time state of mind of human brain, with the tool between 1 to 100
Body numerical value shows that user is horizontal and allowance is horizontal in the focus at each moment, eSense Parameters variations ± 10 and with
On mean brain be absorbed in or relaxation state has a more significant change, output eSense algorithms each second is once special
Note degree and allowance numerical value.
It is interview surveys pattern under line that poor questionnaire module and spectators' interview module are adjusted described in the S3.
Global analysis and piecewise analysis include focus and allowance in the S4, wherein：
Focus：It steeply rises and is more than 20 even more highs for Parameters variation；
Significantly rise to Parameters variation between 10 and 20；
It can be seen that Parameters variation is risen between 0-10；
It is that Parameters variation is negative value to deviate group；
Allowance：Parameters variation is drastically fallen to more than 20 even more highs；
It is remarkably decreased as Parameters variation between 10 and 20；
It can be seen that Parameters variation is fallen between 0-10；
Deviate group and deviate group trend for Parameters variation situation.
Characteristic plot point analysis evaluates knot by the viewing of different sexes audient and specialty/amateur audient in the S4
Fruit carries out systematic analysis technique to film.
System of the present invention forms " test and appraisal equipment+questionnaire+spectators' interview+viewing record " assessment method framework,
Not only filmgoer, physiology and psychologic frontier theory had been used for reference, but also has introduced the newest fruits of cranial nerve research：It is portable
Formula electroencephalograph using the dry electrode technology of passive type, is collected multiple frequency range brain wave parameters of tested brain, is calculated according to eSense
Method exports the parameters such as focus and allowance, and test and appraisal experiment chooses portable brain electric instrument as equipment, using the dry electrode of passive type
Technology collects the brain wave of the tested multiple frequency ranges of brain, and exports " viewing focus " according to eSense algorithms and " spirit is put
Looseness " parameter, thus by contents such as the viewing experience of behavior big data analysis film, characteristic plot points, and provide marketing hair
Capable Proposals.Meanwhile experiment be also equipped with viewing record part, by infrared expression capture instrument record viewing during just
Normal and abnormal behaviour including facial expression, limb action, immerses degree etc., carries out useful supplement.Infrared ray face captures expression
Instrument is used under the dark surrounds of no visible ray or low-light, and infrared light actively is projected spectators using infrared launcher
On, infrared light is imaged after object reflects into camera lens.It can overcome the disadvantages that illumination is to table when the film test and appraisal Room is shown
The dramatic impact that feelings capture, greatly improves Expression Recognition degree, and makes accurate matching to Expression Recognition and psychologic status, makes up often
The poor deficiency of rule technology recognition result.And with reference to Abnormality Analysis technology, it is exactly that instrument is captured by infrared expression, is aided with
Field observer, record viewing during abnormal viewing behavior, such as laugh, shriek, hiss or leave the theatre, see the mobile phone,
The behaviors such as eye closing, sleep, pass through the big data union operation of viewing crowd entirety, it is indicated that more dull and more excellent in film
Plot paragraph, film side is instructed to carry out montage or for marketing.
The technical program is as follows：
1st, the planning of the professional celluloid test and appraisal Room and mating sight chamber, construction and the installation and debugging of relevant device；
2nd, instrument is captured to brain electricity assessment instrument, infrared ray expression to realize remote signal transmission, receive and analyze；
3rd, the signal provided with reference to more than scientific instrument makes quantitative point for test and appraisal individual and test and appraisal are whole respectively
Analysis forms analysis report.
The technology path of the system is：Determine the test film received, the spectators of selection test, scene are surveyed as needed
It comments, data analysis, forms report, report feedback.Wherein, data analysis includes：Test crowd global analysis (viewing focus,
Mental relaxation degree, music status, abnormal coefficient)；Film piecewise analysis；(viewing focus, spirit are put for test crowd ontoanalysis
Looseness)；Characteristic plot point analysis；Spectators' Gender Classification is analyzed；The professional category analysis of spectators (common audient and skilled addressee point
Class).
The present invention uses film《Memory of Old Town》Film distributor test and appraisal exemplified by：
(1) film is evaluated and tested
(2) tested spectators
(3) data collection
(4) evaluation tool
The selected equipment of this experiment is portable brain electric instrument CUBand, it uses the dry electrode technology of passive type, is collected
The multiple brain wave parameters of δ, θ, α, β, γ frequency range of brain are tested, and " focus " and " allowance " is exported according to eSense algorithms
Parameter.ESense algorithms are the professional algorithms measured with parametric form to the real-time state of mind of human brain.Original brain wave letter
Number be amplified and filtered environmental noise and interference that musculature movement generates after, to treated, signal is carried out with the algorithm
It calculates, you can the eSense parameter values that are quantified reflect the state at brain each moment.ESense algorithms have good
Dynamic self-learning capability is become using adaptive algorithm at a slow speed for fluctuation of the different subject's eeg signals in normal range (NR)
Gesture and individual difference are compensated into Mobile state, have accuracy and reliability.ESense algorithm systems are with specific between 1 to 100
Numerical value shows that user is horizontal and allowance is horizontal in the focus at each moment.Wherein, focus describes user and works as
Preceding attention intensity:High level means user's spirit high concentration, and human brain is absorbed in Mr. Yu's part things, such as with breathless interest
Ground is stared；Low value then mean user it is absent-minded, it is in a trance, upset, in the bad state of mind more laxed.Allowance
Describe the current quietism of user and the degree loosened:High level means tranquil, pleasure, and brain activity is less, is in
Among satisfied state of releiving, regain consciousness as Yoga and comfortable state；Low value then mean user's anxiety, excitement and
The uneasy state of mind.ESense Parameters variations have more aobvious in ± 10 and the above absorbed or relaxation state for meaning brain
The change of work.
In our current research, eSense algorithms export a focus and allowance numerical value each second.
4th, data analysis
(1) global analysis
Global analysis watches the overall brain electricity condition of full sheet as research object using all audients, and comprehensive assessment film is to audient
Impact force.30 seconds before film starts, live play music of releiving, it is intended that adjust the physical and mental statuse for the audient that participates in evaluation and electing, make
Temporarily spin off from occupational role, at weekend and festivals or holidays select to see a film as amusement and recreation mode as thousands upon thousands and
The masses of booking admission are the same, possess a carefree and leisurely casual mood.This link is convenient for our more preferable simulation concept of reality shadows
The state of mind of group, the check analysis and result for contributing to conceptual data are understood.
As Figure 1-Figure 2, data are shown, when film not yet starts, the focus level of audient it is relatively low (M=42.5,
SD=2.8), allowance level is higher (M=62.6, SD=2.3).
During ornamental film, the focus of audient is horizontal to rise (M=47.4, SD=4.9), and is significantly higher than non-viewing
Focus (t (5303)=- 8.755, p under state<0.001)；At the same time, the allowance of audient it is horizontal decline (M=53.4,
SD=3.5), and be substantially less than non-viewing state under allowance (t (5303)=90.6, p<0.001).
《Memory of Old Town》It is that a suspense burns brain piece, hero makes a painstaking investigation, it is desirable to thing truth is reduced, it is complicated
Clue runs through the whole story, and such plot is also apparent to the impact that audient brings：It can be seen that compared with when non-viewing,
The focus of audient is obviously improved, and allowance is remarkably decreased, and is reflected audient and is attracted by plot, is follow merit development, is chased after
By clue in rapid succession, mystery, anxiety, it is obscure in attempt to crack the buck fever of corpse mystery.
Further baseline state is compared with viewing state for the group trend reflected according to global analysis, investigate by
The situation of everybody's group's psychological condition variation, differential responses intensity and all types of audient of the further investigated difference audient to film
The proportion in all viewing groups.
The accounting analysis of focus：
It steeply rises：Parameters variation is more than 20 even more highs；
Significantly rise：Parameters variation is between 10 and 20；
It can be seen that rising：Parameters variation is between 0-10；
Deviate group：Parameters variation is negative value.
As shown in figure 3, as integrate suspense, burn brain, reasoning, decrypt, make laughs it is premier with comedy element
Works,《Memory of Old Town》Influence to different audients is also different.It can be found that nearly seventy percent audient focus has from data
It and is evident that growth, wherein 45.46% audient's focus increasing degree is more than 10 points.
Allowance accounting is analyzed：
Drastically decline：Parameters variation is more than 20 even more highs；
It is remarkably decreased：Parameters variation is between 10 and 20；
It can be seen that decline：Parameters variation is between 0-10；
Deviate group：Parameters variation situation deviates group trend；
As shown in figure 4, it can be found that ninety percent audient's allowance is evident that decline from data, wherein
36.36% audient's allowance fall is more than 10 points.
(2) piecewise analysis
The analysis of front is on the whole treated positive as one；And piecewise analysis is then that full sheet is suitable according to the time
Sequence is divided into multiple independent time sections, concrete analysis audient viewing early period, mid-term, later stage focus and allowance fluctuating with
Variation.
The criteria for classifying：Baseline state is separately as one section；Positive part is single with 883 seconds (14 points 43 seconds, about 15 minutes)
Film, is averagely divided into 6 periods by position.
By Fig. 5 it can be found that the first segment (first 15 minutes) that focus is played in positive is highest, and it is significantly higher than and appoints
What period (p ＜ 0.001).This part is the beginning of whole event.The beginning of film, young mans sword pull out crossbow
, quite have life-and-death posture, it is big it is bright, have what kind of entanglement between Gao Yan, Yang Yi actuallyIt is bright greatly to wake up from being still drank after a night,
One seems ordinary opening wardrobe in morning and starts to dress.The corpse that one tool unexpectedly occurs has broken everything.It is why high
Rock can be extremely in oneself wardrobeWhy oneself can not think anything has occurred in last nightIt can be said that this starts such as a head-on blow,
It is being that audient has planted a huge mystery at the very start, is making audient highest portion of focus in full sheet watches
Point.
Focus is minimum in the 3rd section (30-45 minutes) that positive plays, and substantially less than any other a period of time
Between section (p ＜ 0.001), the main action of this period is from meter around big bright, Yang Yi, Wang Song, sister-in-law and Yang Fu a group traveling together
Draw bury corpse, to drive on the way to travel, to being in wilderness field, dig pit Gao Yan burying the process that corpse destroys the evidence.During this, by
The content that crowd's needs are thought deeply is few, and mainly and then the step of hero moves ahead all the way, chases and disagrees and interts therebetween, and pushes away
Reason, the element of thinking significantly reduce compared with other parts, burn mental degree deficiency, considering the decline of this case and focus has
Inner link.
In addition, it is also seen that, the allowance of audient is able to lifting, and it is high to be always held at comparison from first segment backward
Level, this will undoubtedly be attributed to the fact that the addition of 18 minutes comedy elements backward.First 15 minutes are mainly the appearance of mystery, thing
Beginning, nervous and suspense atmosphere are denseer.And just incorporated and laughed at a little since second segment, in the story of this suspense, some are laughed at
Point even quite has intension, allow audient feel mystery with it is humorous and deposit.Certainly, put although comedy element improves to a certain extent
Looseness, allowance during viewing still than baseline when allowance it is slightly lower, this is that suspense caused by film is nervous and humour is put
Both loose result to balance each other.
(3) characteristic plot point analysis
This part is concerned with characteristic plot point, i.e. audient compares the performance of extramalization during film is watched.
As shown in fig. 6,《Memory of Old Town》In, most significant characteristic plot point is 3 minutes of beginning, in this period
In, audient's allowance sustainedly and stably drops, and focus sustainedly and stably raises.This 3 minutes corresponding be film at the beginning
Leading man it is big it is bright run panicly and vast and hazy in the street, traffic accident occurs, fall into deep-well, it is helpless require assistance, until coming order finally
The ruined building that people trembles with fear --- before seven-star apartment.
For film, drama, novel, can the narration of beginning be to trigger the most critical node of entire story, be that catch
The fatal outpost of the tax office of the popular feeling.Outstanding beginning can " short, adaptable and fast " win the heart of audient, audient is allowed actively to substitute into the life of hero
Among fortune；And bad beginning can then allow entire story to become a farce unrelated with oneself, audient there is no sympathetic response, also just talk
Not upper success.
《Memory of Old Town》Compact prologue, it is difficult to not allow people is too impatient to want to know：It is bright greatly that has occurred actually
Why he can bolt busyly, in the eyes also with terrifiedUnder cover what kind of is secret on earth in creepy seven-star apartment
It can be said that this 180 seconds are《Memory of Old Town》First piece of fragment of " holding " audient, having attracted the attention of audient, (focus is held
Continuous stablize rises), while audient is allowed unconsciously to bear the sense of urgency (allowance continually and steadily declines), the prelude in seven-star apartment is just
This is slowly pulled open.
As shown in fig. 7,《Memory of Old Town》In, 00:36:23-00:38:23 this period of time are similary relatively with characteristic.
This section is the minimum part of full sheet focus, and allowance is still high.According to the real-time of live viewing recorder
Record, this period of time corresponding plot are that poplar father ties up big bright and Wang Song, are closed in basement, coerce and plan how
Handle the scene of high rock corpse.Consider that this episode is excellent not as good as the plot of front, and attraction is slightly worse in audient.
(4) male audience-Female Audience check analysis
It data show, the population proportion of Chinese movie theatre men and women audient is equal to each other, however the electricity of different type and subject matter
The experience and influence that shadow brings men and women audient are different.Gender audient check analysis can investigate same portion's film in male
With what kind of difference can be triggered in Female Audience.
As shown in figure 8, on the whole, on this dimension is absorbed in, male audience (M=47.8, SD=5.9) than women by
Crowd (M=46.8, SD=6.3) slightly higher (t (5303)=8.3, p<0.001)；And on this dimension is loosened, male audience (M=
54.2, SD=4.5) also than Female Audience (M=52.4, SD=5.5) higher (t (5303)=18.7, p ＜ 0.001).
As shown in figure 9, film is divided into 6 sections for one section with 883 seconds (14 points 43 seconds, about 15 minutes), it can not only
Focus, allowance to male audience and Female Audience are compared, and also the similarities and differences of variation tendency can be compared.
As shown in Figure 10, on the whole, male audience is more slightly higher than Female Audience focus.It is specific to can see, in film
Preceding half an hour, male audience are highest to the focus of film；And women focus is mainly higher in film beginning and end.
This result reflects male audience and Female Audience and pays close attention to very much for all initial to film 15 minutes, however Female Audience is to final result
Absorbed degree has been more than male audience.In 3rd period (about positive 30-45 minutes), male audience and Female Audience it is special
Note degree all falls to the lowest point (Female Audience is slightly higher), illustrates that men and women audient to this episode is not very absorbed.
Allowance block diagram is taken it as a whole, and in most of time section, the allowance of male audience is all higher than Female Audience,
Show male audience it is nervous it is relatively less, state is more loose, and what the atmosphere of suspense dark built Female Audience
Anxiety experience becomes apparent from.Female Audience allowance is very low in initial 15 minutes, this is because film beginning is nervous
, stimulate：Quarrel hides corpse, loses memory ... that and the appearance of comedian Li Jing is happened at 18 minutes or so, from this time point
Start, the element showed increased of humour and comedy, the lifting of Female Audience allowance and the increasing of comedy element after considering 15 minutes
There is inner link more.In this period of time of film 60-75 minutes, the allowance of Female Audience uniquely once surpass in reverse male by
Crowd, at the same time, it is minimum that the allowance of male audience reaches full sheet.Plot corresponding to this period is big bright Tibetan corpse a line
Two leather trunks of people and Qiang Qian a group traveling together of Ji Ge subordinates start the process obscured back and forth and fought for for it.This section of plot black is imprisoned
Silent meaning is denseer：Think that oneself find oneself to carry in the people for burying corpse is one case huge sum of money, with oneself to keep the human hair of a huge sum of money
Existing oneself keep is a corpse, and one comes, and forms humorous episode, and Female Audience may be more quick to this
Sense.
As shown in Figure 11-Figure 12, as can be seen that starting three minutes (previously described spies in film from two width line charts
One of color time point), the focus of male audience, allowance compared with Female Audience higher, illustrate that male audience is attracted by plot
It is rapider, and Female Audience tensity is higher than male.
As shown in Figure 13-Figure 14, from above two width line chart as can be seen that 00:36:23-00:38:At 23 this section
Between (the two of previously described characteristic time point), men and women audient focus all reaches each other without too apparent difference
The lowest point, and the allowance of male audience is apparently higher than Female Audience.
(5) skilled addressee and general audient's check analysis
The audient for participating in this test and appraisal not only has common audient, further includes film industry each side professional person, the two is to electricity
The experience of shadow is different, the cognition depth is different, the data of this two parts audient are compared, can study this film to different viewings
Whether the influence of experience crowd is variant.
| Skilled addressee | General audient | |
| Participate in evaluation and electing number | 13 people | 9 people |
| Accounting | 59.09% | 40.91% |
Such as Figure 15, on the whole, on this dimension is absorbed in, skilled addressee (M=47.5, SD=5.7) is than general audient
(M=47.3, SD=6.7) slightly higher (t (5303)=2.3, p=0.02)；But on this dimension is loosened, skilled addressee (M=
53.1, SD=4.4) (t (5303)=- 7.8, p more lower slightly than general audient (M=53.9, SD=5.4)<0.001).
With 883 seconds (14 points 43 seconds, about 15 minutes) for one section, film is divided into 6 sections, it can not only be to skilled addressee
Focus, allowance with general audient are compared, and also variation tendency can be compared.
If Figure 16-Figure 17 is in focus block diagram, it can be seen that in first 45 minutes, the focus ratio of general audient
Skilled addressee higher illustrates that general audient is doubled than skilled addressee by plot attraction,《Memory of Old Town》Beginning to common
For audient, a urgent heart for cracking mystery can be more built, is involved in by the plot of the mystery of high rock death.Skilled addressee exists
Focus is not very high at first 45 minutes, and focus pursuit in then 45 minutes has even surpassed in reverse general audient.This result with
The result of skilled addressee oral report fits like a glove in Focus after viewing, and a more than skilled addressee is mentioned in interview,
The film second half section is more excellent than front half section.Allowance block diagram shows that general audient 30 minutes allowance levels before film are bright
It is aobvious lower than skilled addressee, show that general audient is more nervous.And after film in 60 minutes, the allowance of general audient is instead
Higher.This phenomenon explanation,《Memory of Old Town》Manufactured at the beginning tension, suspense sense impact bigger to general audient；And
In the film second half section, general audient is but more lighter than skilled addressee.This is considered because professional celluloid personage diagosis is more, laughs at
Point higher, and in face of same burden, general audient is easier to feel humorous and interesting, therefore shows as the lifting of allowance.
Such as Figure 18-Figure 19, it can be seen that from line chart and start three minutes (previously described characteristic time points in film
One of), general audient's focus rises slightly soon than skilled addressee focus, this explanation, compared with skilled addressee, general audient is more
It can be rapid " catching " by plot.In allowance dimension, the allowance of general audient is most starting slightly above skilled addressee, then
Two groups tend to be essentially identical.
Such as Figure 20-21, can be seen that from above two width line chart 00:36:23-00:38:23 this periods, generally
The focus and allowance of audient is all more slightly higher than skilled addressee.This section of plot is the failure to successfully attract the plot of audient, whole special
Note degree is generally reduced, however the focus of skilled addressee is fallen than general audient and must be become apparent.
The economic benefit source that the present invention generates is mainly the service income for providing film specialty test and appraisal.By service content not
Together, it can substantially be divided into editing test and appraisal service, distribution test and appraisal service, comprehensive test service three categories, the service of the coming five years is received
Enter, profit and revenue forecasts refer to following table.
Project Economy Benefit prediction table unit：Wan Yuan
| Sequence number | Index | 2018 | 2019 | The year two thousand twenty | 2021 | 2022 |
| 1 | Operating income | 700 | 1000 | 1400 | 1600 | 1800 |
| 1.1 | Editing test and appraisal service | 200 | 300 | 400 | 500 | 600 |
| 1.2 | Distribution test and appraisal service | 350 | 500 | 600 | 700 | 700 |
| 1.3 | Comprehensive test service | 150 | 200 | 400 | 400 | 500 |
| 2 | Total profit | 250 | 350 | 500 | 560 | 630 |
| 3 | Tax revenue turned over to the state | 110 | 155 | 210 | 250 | 280 |
Note：1st, enterprise income tax is based on 25%；
2nd, service trade value-added tax is based on 6%；
3rd, city planning tax is based on 7%；
4th, educational duty is added based on 5%.
Upper table is that the present invention is the direct economic benefit that company brings.In addition, present system can be service object
As Film Releasing Co., studio, film investment company provide precision marketing distribution, superior clip creation, reduction height
The important decision guidance of risk ineffective investment etc., considerable indirect economic effect is brought for it.
The present invention segments field deep ploughing and intensive cultivation in the vertical of cinematic industry, for improving films and television programs quality, precisely finds
The audience of film can play extremely strong progradation, help to provide the cinematographic work of high-quality for broad masses of the people,
Contribute to for film worker provide superior editing, precision marketing powerful, help to lower high wind for film investor
The ineffective investment of danger reduces the waste of social resources, and promotion China's film industry is more preferable, development faster, healthier.
One kind of embodiment described above, simply more preferably specific embodiment of the invention, those skilled in the art
The usual variations and alternatives that member carries out in the range of technical solution of the present invention should all include within the scope of the present invention.
Claims (9)
- The service system 1. a kind of film is tested and assessed, which is characterized in that the service system includes surveying shadow EM equipment module, adjusts poor questionnaire mould Block, spectators' interview module, viewing logging modle and test and appraisal module, the survey shadow EM equipment module connect respectively the poor questionnaire module of tune and Spectators' interview module connects the viewing logging modle, the viewing logging modle connection test and appraisal module.
- 2. system according to claim 1, which is characterized in that the survey shadow EM equipment module includes electroencephalograph unit and infrared Facial capture unit,Electroencephalograph unit, the electroencephalograph unit selection portable brain electric instrument, using the dry electrode technology of passive type, are received as equipment The brain wave of the multiple frequency ranges of the tested brain of collection；Infrared face capture unit, the infrared face capture unit are used under the dark surrounds of no visible ray or low-light to seeing Many expressions carry out capture identification.
- 3. system according to claim 1, which is characterized in that the test and appraisal module includes test crowd's global analysis list Member, film piecewise analysis unit, test crowd's ontoanalysis unit, characteristic plot point analysis unit, spectators' gender analysis unit With the professional taxon of spectators,Test crowd's global analysis unit, the test crowd global analysis unit include viewing focus, mental relaxation degree, sound Happy state and abnormal coefficient；Test crowd's ontoanalysis unit, the test crowd ontoanalysis unit include viewing focus and mental relaxation degree；The professional category analysis of spectators, the professional category analysis of spectators include common audient and skilled addressee.
- The method of servicing 4. a kind of film is tested and assessed, based on the system described in one of the claims 1-3, which is characterized in that described Method determines the test film received first, then selection test spectators, by surveying shadow EM equipment module, adjusting poor questionnaire module and sight Many interview modules carry out live test and appraisal, and subsequent data analysis forms report, reports feedback, wherein, data analysis includes：Test Crowd's global analysis, film piecewise analysis, test crowd ontoanalysis, characteristic plot point analysis, the analysis of spectators' Gender Classification and The professional category analysis of spectators.
- 5. according to the method described in claim 4, it is characterized in that, the described method includes：S1：Select film and spectators to be measured；S2：By surveying electroencephalograph unit in shadow EM equipment module, the multiple brain wave ginsengs of δ, θ, α, β, γ frequency range of subject brain are collected Number, and " focus " and " allowance " parameter is exported according to eSense algorithms, facial feelings are collected by infrared face capture unit Thread；S3:By the way that poor questionnaire module and spectators' interview module is adjusted to carry out live test and appraisal；S4:The evaluating result of S3 is subjected to global analysis, piecewise analysis and characteristic plot point analysis.
- 6. according to the method described in claim 5, it is characterized in that, the S2 is specially：Collect subject δ, θ of brain, α, β, The multiple brain wave parameters of γ frequency ranges, the time shaft of brain wave parameter and facial expression is integrated, and according to eSense Algorithm export " focus " and " allowance " parameter, wherein the eSense algorithms be with parametric form to human brain in real time spirit shape The algorithm that state is measured shows that user is horizontal and put in the focus at each moment with the concrete numerical value between 1 to 100 Looseness is horizontal, and eSense Parameters variations have in ± 10 and the above absorbed or relaxation state for meaning brain more significantly to be changed Become, the eSense algorithms each second exports a focus and allowance numerical value.
- 7. according to the method described in claim 5, it is characterized in that, poor questionnaire module and spectators' interview mould are adjusted described in the S3 Block is interview surveys pattern under line.
- 8. according to the method described in claim 5, it is characterized in that, global analysis and piecewise analysis include being absorbed in the S4 Degree and allowance, wherein：Focus：It steeply rises and is more than 20 even more highs for Parameters variation；Significantly rise to Parameters variation between 10 and 20；It can be seen that Parameters variation is risen between 0-10；It is that Parameters variation is negative value to deviate group；Allowance：Parameters variation is drastically fallen to more than 20 even more highs；It is remarkably decreased as Parameters variation between 10 and 20；It can be seen that Parameters variation is fallen between 0-10；Deviate group and deviate group trend for Parameters variation situation.
- 9. according to the method described in claim 5, it is characterized in that, in the S4 characteristic plot point analysis by different sexes by The viewing evaluation result of many and specialty/amateur audient carries out systematic analysis technique to film.
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