CN108073649B

CN108073649B - Information processing method and device for information processing

Info

Publication number: CN108073649B
Application number: CN201611029999.8A
Authority: CN
Inventors: 郑如意; 张小强; 丁思明; 王超; 李晴; 王俊豪; 郭静思; 陈威; 陈芝桦; 张浩溧
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2016-11-15
Filing date: 2016-11-15
Publication date: 2022-02-25
Anticipated expiration: 2036-11-15
Also published as: CN108073649A

Abstract

The embodiment of the invention provides an information processing method and device and an information processing device, wherein the method specifically comprises the following steps: acquiring current environment information of a terminal; acquiring target characteristics matched with the current environment information; and displaying the dynamic effect of the target characteristic on a search related page of the terminal. According to the embodiment of the invention, the interestingness of the information corresponding to the target characteristics can be enhanced through the dynamic effect, the use experience of the user is improved, and the viscosity and loyalty of the user to the search engine product are further enhanced.

Description

Information processing method and device for information processing

Technical Field

The present invention relates to the field of internet information processing technologies, and in particular, to an information processing method and apparatus, and an apparatus for information processing.

Background

At present, the amount of information brought by the development of the internet is increased, so that users increasingly rely on search engines when screening information. The search engine is a system that collects information from the internet by using a specific computer program according to a certain policy, provides a search service for a user after organizing and processing the information, and displays information related to user search to the user.

In the process of using the search engine, a user can input a keyword in a search box provided by the search engine, the search engine queries to obtain a webpage or a document matched with the keyword to be used as a search result item, and the ranked search result item is returned to the user through the search result page by utilizing a certain ranking strategy.

Currently, search result pages provided by search engines often present search result items in the foreground and page backgrounds in the background. However, the background pictures of the existing search engine are generally fixed and the background of the page seen by all users is the same, so the presentation style of the existing search result page is single and cannot meet the personalized requirements of the users.

Disclosure of Invention

In view of the foregoing, embodiments of the present invention are provided to provide an information processing method, an information processing apparatus, and an apparatus for information processing that overcome or at least partially solve the foregoing problems, and the embodiments of the present invention can enhance the interest of information corresponding to a target feature through a dynamic effect, improve the user experience, and further enhance the stickiness and loyalty of the user to a search engine product.

In order to solve the above problem, the present invention discloses an information processing method, comprising:

acquiring current environment information of a terminal;

acquiring target characteristics matched with the current environment information;

and displaying the dynamic effect of the target characteristic on a search related page of the terminal.

Optionally, the displaying the dynamic effect of the target feature on the search related page of the terminal includes:

sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page sequentially comprises a background layer, a dynamic effect layer and a page operation layer from top to bottom; the background layer is used for displaying background content of the search related page, the dynamic effect layer is used for displaying a dynamic effect of the target feature, and the page operation layer is used for displaying foreground content of the search related page;

alternatively, the first and second electrodes may be,

sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page comprises a background layer and a page operation layer, and a dynamic effect of the target feature is set in any one of the background layer and the page operation layer.

Optionally, the dynamic effect layer is a covering layer, and transparency of the covering layer is adjustable.

Optionally, the method further comprises:

setting a transparent area on a display layer of the search related page, wherein the display layer is positioned at the upper layer;

and setting the display position of the page content on the display layer positioned at the lower layer to correspond to the transparent area included by the display layer positioned at the upper layer.

displaying the dynamic effect of the target characteristic on a search home page when a user starts the search home page for the first time within a preset time period; alternatively, the first and second electrodes may be,

and in a preset time period, when a user enters a search result page for the first time, displaying the dynamic effect of the target characteristic on the search result page.

Optionally, the method further comprises:

establishing a mapping relation between the preset characteristics and the environmental information according to the characteristics and the environmental information preset by the user;

the step of obtaining the target feature matched with the current environment information includes:

and searching in the mapping relation between the preset features and the environmental information according to the current environmental information to obtain target features matched with the current environmental information.

Optionally, the method further comprises:

receiving a setting instruction of a user for the dynamic effect of the target feature; the setting instruction comprises at least one of the following instructions: switching instructions, setting instructions for searching related pages and parameter setting instructions for dynamic effects;

wherein the switch command is used for turning on or off the display function of the dynamic effect;

the setting instruction of the search related page is used for setting the search related page corresponding to the dynamic effect;

the parameters of the dynamic effect include: at least one of a transparency parameter, a density parameter, and a frequency parameter of the dynamic effect.

Optionally, the acquiring current environment information of the terminal includes: acquiring current position information of a terminal;

the step of obtaining the target feature matched with the current environment information includes: acquiring target weather information and/or target hot events matched with the current position information of the terminal;

or;

the acquiring of the current environment information of the terminal includes: acquiring current time information of a terminal;

and acquiring target time information or target festival information matched with the current time information of the terminal.

In another aspect, the present invention discloses an information processing apparatus comprising:

the environment information acquisition module is used for acquiring the current environment information of the terminal;

the target characteristic acquisition module is used for acquiring target characteristics matched with the current environment information; and

and the dynamic effect display module is used for displaying the dynamic effect of the target characteristic on a search related page of the terminal.

Optionally, the dynamic effect presentation module includes:

the first loading submodule is used for sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page sequentially comprises a background layer, a dynamic effect layer and a page operation layer from top to bottom; the background layer is used for displaying background content of the search related page, the dynamic effect layer is used for displaying a dynamic effect of the target feature, and the page operation layer is used for displaying foreground content of the search related page;

alternatively, the first and second electrodes may be,

the second loading submodule is used for sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page comprises a background layer and a page operation layer, and a dynamic effect of the target feature is set in any one of the background layer and the page operation layer.

Optionally, the apparatus further comprises:

the first setting module is used for setting a transparent area on a display layer of the search related page, which is positioned on the upper layer;

and the second setting module is used for setting the display position of the page content on the display layer positioned on the lower layer to correspond to the transparent area included by the display layer positioned on the upper layer.

Optionally, the dynamic effect presentation module includes:

the first display sub-module is used for displaying the dynamic effect of the target feature on a search home page when a user starts the search home page for the first time within a preset time period; alternatively, the first and second electrodes may be,

and the second display sub-module is used for displaying the dynamic effect of the target characteristic on the search result page when the user firstly enters the search result page within a preset time period.

Optionally, the apparatus further comprises:

the mapping establishing module is used for establishing a mapping relation between the preset characteristics and the environmental information according to the characteristics and the environmental information preset by the user;

the target feature obtaining module includes:

and the searching submodule is used for searching in the mapping relation between the preset characteristics and the environment information according to the current environment information so as to obtain the target characteristics matched with the current environment information.

Optionally, the apparatus further comprises:

the instruction receiving module is used for receiving a setting instruction of the dynamic effect of the target characteristic by the user; the setting instruction comprises at least one of the following instructions: switching instructions, setting instructions for searching related pages and parameter setting instructions for dynamic effects;

the target feature obtaining module includes:

the first acquisition submodule is used for acquiring target weather information and/or target hot events matched with the current position information of the terminal;

or;

the target feature obtaining module includes:

and the second acquisition submodule is used for acquiring target time information or target festival information matched with the current time information of the terminal.

In yet another aspect, an apparatus for information processing is disclosed that includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by the one or more processors to include instructions for:

acquiring current environment information of a terminal;

The embodiment of the invention has the following advantages:

the embodiment of the invention can automatically acquire the current environment information of the terminal, display the dynamic effect matched with the environment where the terminal is located by searching the related page, and display the target characteristic related to the environment where the terminal is located to the user by combining the dynamic effect, namely, the embodiment of the invention provides a novel information providing mode, which not only can improve the information acquisition efficiency of the user, but also can enhance the interest of the information corresponding to the target characteristic through the dynamic effect, improve the use experience of the user, and further enhance the viscosity and loyalty of the user to the search engine product.

In addition, the above target characteristics of the embodiment of the present invention are matched with the current environment information of the terminal, so that the personalized information requirement of the user under the current environment information can be met, which not only can improve the intelligence of information provision, but also can avoid the interference of the displayed dynamic effect on the user to a certain extent.

Drawings

FIG. 1 is a flow chart of steps of a first embodiment of an information processing method of the present invention;

FIG. 2 is a flowchart illustrating steps of a second embodiment of an information processing method according to the present invention;

FIG. 3 is a flowchart of the third step of an embodiment of an information processing method of the present invention;

FIG. 4 is a flowchart illustrating the fourth step of an embodiment of an information processing method;

FIG. 5 is a flow chart of steps of a fifth embodiment of a method of processing information in accordance with the present invention;

FIG. 6 is a block diagram of an embodiment of an information processing apparatus according to the present invention;

FIG. 7 is a block diagram of an apparatus 900 for information processing of the present invention; and

fig. 8 is a schematic diagram of a server according to the present invention.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.

The embodiment of the invention provides an information processing scheme which can acquire target characteristics matched with current environment information of a terminal and display the dynamic effect of the target characteristics through a search related page of the terminal.

The embodiment of the invention can automatically acquire the current environment information of the terminal, display the dynamic effect matched with the representation and the environment where the terminal is located by searching the related page, and display the target characteristics related to the environment where the terminal is located to the user by combining the dynamic effect, namely, the embodiment of the invention provides a novel information providing mode, which not only can improve the information acquisition efficiency of the user, but also can enhance the interest of the information corresponding to the target characteristics by the dynamic effect, improve the use experience of the user, and further enhance the viscosity and loyalty of the user to the search engine product.

In addition, the above target characteristics of the embodiment of the present invention are matched with the current environment information of the terminal, so that the personalized information requirement of the user under the current environment information can be met, which not only can improve the intelligence of information provision, but also can avoid the interference of the displayed dynamic effect on the user to a certain extent. For example, users in different cities may obtain dynamic effects of different target features, and users may obtain dynamic effects of different target features at different times.

Method embodiment one

Referring to fig. 1, a flowchart illustrating steps of a first embodiment of an information processing method according to the present invention is shown, which may specifically include the following steps:

step 101, acquiring current environment information of a terminal;

102, acquiring target characteristics matched with the current environment information;

and 103, displaying the dynamic effect of the target characteristic on a search related page of the terminal.

The information processing method provided by the embodiment of the present invention may be applied to an application program product (hereinafter, referred to as a search product) having a search function, such as a browser, a search engine, a search APP, a non-search APP, and the like, and the information processing method provided by the embodiment of the present invention may be applied to an application environment corresponding to a client and a server, where the client and the server may be located in a wired or wireless network, and the client and the server perform data interaction through the wired or wireless network, that is, each step included in the information processing method according to the embodiment of the present invention may be executed by any one of the client and the server.

Specifically, the client may run on a terminal, and the terminal may specifically include but is not limited to: smart phones, tablet computers, electronic book readers, MP3 (Moving Picture Experts Group Audio Layer III) players, MP4 (Moving Picture Experts Group Audio Layer IV) players, laptop portable computers, car-mounted computers, desktop computers, set-top boxes, smart televisions, wearable devices, and the like.

In the embodiment of the application, the environment information of the terminal can reflect the environment of the terminal. The current environment information may refer to an environment where a user is located when the user loads a search related page, and in practical applications, when a load instruction of the user for the search related page is received, step 101 may be executed to obtain the current environment information, or step 101 may be periodically executed, and when a load instruction of the user for the search related page is received, the environment information collected in the latest period in step 101 is obtained as the current environment information. Optionally, the environment information may include: time information, location information, application environment information, etc.

Even if the same terminal is in the environment information, it is likely to be changed, and the time information is a typical example. Therefore, the environment information acquired by the embodiment of the invention preferably has real-time performance; therefore, the method and the device preferably acquire the environmental information of the terminal in real time.

Wherein the time information is used to characterize a parameter of the process of substance movement or event occurrence. In practical application, the time information can be acquired through a first preset query interface provided by a time-related APP of the terminal, and the current time information of the terminal can also be acquired through a network; it is understood that the embodiment of the present invention does not limit the specific time information and the obtaining manner thereof.

The location information may be used to characterize a geographic location. In practical applications, the location information may specifically include: latitude and longitude information, IP (Protocol for interconnection between networks, Internet Protocol) information, and the like. Wherein, the latitude and longitude information can be collected through a GPS (Global Positioning System) function of the terminal; the IP information may also be obtained through a network connection device of the terminal or a corresponding second preset query interface, and current location information of the terminal, such as a country, a city, or a city area where the terminal is located, is obtained according to the IP information of the terminal; it is understood that the embodiment of the present invention does not limit the specific location information and the obtaining manner thereof.

The application environment information may be used for information indicating an APP used or installed by an end user on the terminal. Optionally, the current application environment information may be represented by a foreground process and/or a background process, where the foreground process specifically represents a process being displayed on a screen of the terminal, that is, a process interacting with the user; the background process is also a process invisible to the user; for example, if a user uses a search APP through a mobile phone, the process of searching the APP on the mobile phone is a foreground process, and when the user hides an interface of the search APP, the corresponding process is converted into a background process; it is understood that the embodiment of the present invention does not limit the specific application environment information and the obtaining manner thereof.

Of course, in addition to the time information, the location information and the application environment information, the environment information of the embodiment of the present invention may further include other environment information, for example, physical environment information such as air pressure, altitude, temperature, humidity, and the like.

In the embodiment of the invention, the target feature can be used for representing information which is matched with the current environment information of the terminal and is to be provided for the user. Those skilled in the art can determine the type of information to be provided to the user according to the actual application requirements, for example, in the embodiment of the present invention, the type of the target feature may include but is not limited to: weather type, hot event type, season type, holiday type, commemorative day type, and the like. Taking the current environment information as the location information, the area (for example, a country or a city, etc.) to which the terminal belongs may be determined according to the location information, and the target weather information corresponding to the area may be acquired. Optionally, the target weather information may include: any one of weather information such as snow, rain, sunny days, cloudy days, haze and fog, etc.

In an alternative embodiment of the present invention, step 102 may search a corresponding feature database for a target feature matching the current environment information according to the type of the target feature.

In another optional embodiment of the present invention, the method of the embodiment of the present invention may further include: and establishing a mapping relation between the preset characteristics and the environmental information according to the characteristics and the environmental information preset by the user, and storing the mapping relation in a mapping relation library.

The step 102 of obtaining the target feature matching with the current environment information may include: and searching in the mapping relation between the preset characteristics and the environmental information included in the mapping relation library according to the current environmental information to obtain the target characteristics matched with the current environmental information.

The mapping relation between the preset characteristics and the environment information can be preset by a user, so that the personalized requirements of the user can be met. Alternatively, the user may preset a mapping relationship between the feature of the type of the anniversary and the environmental information. Wherein, above-mentioned memorial day can include: for example, in the process of presetting the mapping relationship, a user can input the memorial day and the corresponding time information thereof, and when the time corresponding to the memorial day arrives, the embodiment of the invention can automatically display the corresponding dynamic effect by searching the related page.

In an alternative embodiment of the invention, the form of the dynamic effect of the target feature may include: the animation, that is, the dynamic effect of the target feature can be presented through the animation, of course, the animation is only an optional embodiment of the dynamic effect, actually, the video with the video length smaller than the length threshold value can also be used as a form of the dynamic effect, and any form of the dynamic effect is within the protection scope of the embodiment of the present invention.

In practical applications, the dynamic effect of the target feature can be generated by a server or a client.

When the dynamic effect of the target feature is generated by the server, the server may produce a corresponding dynamic effect according to the feature material related to each feature in the material library, store the produced dynamic effect in the feature effect library, and issue the feature effect library to the client, so that the client may obtain the dynamic effect of the target feature from the feature effect library after obtaining the target feature matched with the current environment information through step 102.

Alternatively, a mapping relationship between the preset features and the dynamic effects may be established in advance, for example, a certain number of feature items are mined according to the network behavior of the user and/or historical network resources to serve as the preset features, the dynamic effects of each preset feature are obtained, the mapping relationship between the preset features and the dynamic effects is established and stored in the feature effect library, and the client may obtain the preset features matched with the target features from the feature effect library according to the mapping relationship and obtain the dynamic effects of the preset features as the target dynamic effects.

Or, the preset features in the feature effect library may be classified, and the dynamic effects of the preset features of different categories may be stored in sub-libraries of corresponding categories, for example, a weather sub-library, a hot event sub-library, a time-of-day sub-library, a holiday sub-library, and the like, so that the client may obtain the category to which the target feature matched with the current environmental information of the terminal belongs, and obtain the dynamic effect of the target feature from the sub-library corresponding to the category to which the target feature belongs. For example, if the obtained current environment information of the terminal is beijing and the corresponding target feature is a clear day, it may be determined that the category to which the target feature belongs is weather, and the dynamic effect corresponding to the clear day may be obtained from the weather sub-libraries of the dynamic effect library.

When the dynamic effect is generated by the client, the server may send a material library to the client, where the material library may be used to store feature materials corresponding to various types of features, and after the client obtains the target feature matched with the current environment information through step 102, the client may obtain the feature material corresponding to the target feature from the material library, and make a corresponding target dynamic effect according to the feature material.

In the embodiment of the present invention, the feature material may refer to any material for forming a dynamic effect, that is, an element constituting a dynamic effect display. Those skilled in the art may obtain corresponding feature materials according to the type of the target features to be provided to the user, and optionally, the feature materials may include but are not limited to: weather materials, hot event materials, season materials, holiday materials, anniversary materials, and the like. The weather material, the hot event material, the hour material, the festival material and the commemorative day material can be respectively used for providing weather information, hot events, hour information, festival information and commemorative day information for the user. The characteristic materials can be collected from network resources by search products, can be made by the search products according to the types of the characteristics, and can be preset by users. It is understood that the embodiment of the present invention does not limit the specific manner of obtaining the feature materials.

Optionally, the elements corresponding to the weather material in the embodiment of the present invention may include: the weather elements can also comprise the related elements of the weather elements, namely, the interactive effect and the interestingness of the dynamic effect can be enhanced through abundant weather materials. Taking snowing weather as an example, the elements corresponding to snowing materials can include: snowflakes, but also can include: things and people affected by snowflakes. For example, in one application example of the present invention, a weather dynamic effect may reveal a scene of snowfall to give the user a feeling of being personally on the scene. In another application example of the invention, the weather dynamic effect can show various activity scenes of people in a snow environment, such as a scene of walking in snow, playing in snow, a scene of snowman, and the like. In another application example of the invention, the weather dynamic effect can show various scenes of plants and animals in the snow environment, such as a scene that a tree is full of snowballs, an animal activity scene in the snow and the like.

In an optional embodiment of the present invention, a mapping relationship between the preset features and the dynamic effect may be further established according to the features and the dynamic effect preset by the user, so that the dynamic effect of the target feature may be obtained from the mapping relationship between the preset features and the dynamic effect, thereby implementing personalized customization of the user on the dynamic effect. For example, the user may upload at least one favorite frame of picture as a feature material, and the search product may produce a corresponding animation according to the at least one frame of picture. For another example, the user may upload a video shot by the user, and use the video as a feature material. Or, the user can use his favorite noun as the feature material, etc.

After obtaining the dynamic effect of the target feature, step 103 may display the dynamic effect through a search related page of the terminal. Specifically, a dynamic effect of the target feature may be set in the search related page (for example, a code corresponding to the dynamic effect is inserted into a code of the search related page), and the dynamic effect set in the search related page is displayed by loading the search related page, which may not only deliver the corresponding target feature to the user through the dynamic effect of the target feature, but also enhance the interest of the user in using the search related page through the dynamic effect.

In the embodiment of the present invention, searching for a related page may include: any page related to the search, such as any page of a search engine, any page of a search product such as a search APP, etc. Optionally, the searching for the related page may specifically include: the search method includes the steps of searching a first page and/or a first search result page, wherein the first page can be the first page of a search product within a preset time period, and the first search result page can be the first search result page within the preset time period.

Correspondingly, the displaying the dynamic effect of the target feature on the search related page of the terminal may specifically include:

displaying the dynamic effect of the target characteristic on a search home page when a user starts the search home page for the first time within a preset time period; when a user starts a search home page for the first time, a keyword is not input, namely, the search is not started, and in this case, the dynamic effect of the target feature can be displayed to the user. Alternatively, the first and second electrodes may be,

Optionally, the length of the preset time period may be a time value of, for example, 24 hours, so as to ensure timeliness of the target feature. The starting time of the preset time period can be determined by those skilled in the art according to the actual application requirements, for example, the starting time of the preset time period can be 0 point of each day, etc. In addition, the embodiment of the invention can show the dynamic effect only by searching the first page and/or the first search result page, and can avoid the interference brought to the user by the frequent showing of the dynamic effect. Alternatively, the dynamic effects presented by the search home page and the home search result page may be the same or different, for example, if a city is coming to a first snow scene, a first snowing animation may be presented by the search home page, and a second snowing animation may be presented by the home search result page, so as to deliver different contextual information to the user.

In an optional embodiment of the present invention, the displaying, on the search related page of the terminal, the dynamic effect of the target feature may specifically include: sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; wherein the display layer of the search related page may include: a background layer and a page operation layer, the dynamic effect of the target feature can be set in either of the background layer and the page operation layer. The multi-level loading of the page content of the same search related page can improve the user experience; and when the dynamic effect is set in the background layer, the displayed dynamic effect can not only transmit the corresponding characteristic information, but also does not influence the operation of the user on the page operation layer. In addition, the dynamic effect can be combined with the background picture of the background layer, and the interestingness of the corresponding animation scene is increased.

In another optional embodiment of the present invention, the displaying, on the search related page of the terminal, the dynamic effect of the target feature may specifically include: sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page may include, from bottom to top: the system comprises a background layer, a dynamic effect layer and a page operation layer; the background layer is used for displaying background content of the search related page, the dynamic effect layer is used for displaying dynamic effect of the target feature, and the page operation layer is used for displaying foreground content of the search related page. The multi-level loading of the page content of the same search related page can improve the user experience; and the dynamic effect layer is positioned below the page operation layer, so that the page operation of the user can be prevented from being influenced, namely the normal operation of the user on the current page is not influenced while the dynamic effect is displayed.

In an optional embodiment of the present invention, in order to avoid the display layer located on the upper layer from blocking the display layer located on the lower layer, a transparent area may be provided on the display layer located on the upper layer, and a display position of the main page content on the display layer located on the lower layer is set to correspond to the transparent area included in the display layer located on the upper layer, so that normal display of the main page content on the display layer located on the lower layer may be achieved. For example, the sizes of the background layer, the dynamic effect layer, and the page operation layer are the same, and are equal to the size of the display area for searching the relevant page, transparent areas are provided on both the dynamic effect layer and the page operation layer for displaying the page content of the next display layer, for example, the transparent area provided on the page operation layer is used for transparently displaying the page content of the dynamic effect layer and the background layer, and the transparent area provided on the dynamic effect layer is used for transparently displaying the page content of the background layer, and so on. It is understood that the size, shape and number of the transparent regions can be determined by those skilled in the art according to the requirements of practical application. For example, the page operation layer may be provided with a plurality of transparent regions, such as a first transparent region and a second transparent region, wherein 1 first transparent region may be included for transparently displaying the page content of the background layer; n second transparent regions may be included for transparently displaying N animation elements of the dynamic effect layer, etc., where N is a positive integer.

In yet another alternative embodiment of the present invention, the dynamic effect layer may be a mask layer, and the transparency of the mask layer may be adjustable, so that the animation display of the dynamic effect layer may be controlled by adjusting the transparency, for example, when the transparency is 0%, the dynamic effect layer will completely block the background layer, and when the transparency is 100%, the background layer will be completely visible. The mask layer refers to a layer with a certain transparency value, and the parameters of the mask layer may include size, display position, transparency parameters and the like, and the parameters of the mask layer may be set by a search product or a user.

In still another optional embodiment of the present invention, the information processing method of the present invention may further include: receiving a setting instruction of a user for the dynamic effect through a preset interface; the setting instruction may include at least one of the following instructions: the method comprises a switching instruction, a setting instruction of searching related pages and a parameter setting instruction of dynamic effect. In practical application, the preset interface may be located in a menu of a search product of a browser, or may be called up by an operation mode such as a shortcut key.

The switch command may be used to turn on or off the presentation function of the dynamic effect in the embodiment of the present invention, that is, when the presentation function is turned on, steps 101 to 103 in the embodiment of the present invention may be executed, otherwise, when the presentation function is turned off, steps 101 to 103 in the embodiment of the present invention may not be executed.

The setting instruction of the search related page may be used to set the search related page corresponding to the dynamic effect, for example, a search top page, a search result page of all keywords, or all pages may be provided for the user to select. After receiving a load instruction of a user for a search related page, it may be determined whether the search related page is set with a presentation function, if so, steps 101 to 103 of the embodiment of the present invention may be performed, otherwise, steps 101 to 103 of the embodiment of the present invention may not be performed.

The parameter setting instruction of the dynamic effect can be used for setting the parameter of the dynamic effect, and the parameter of the dynamic effect can influence the display effect of the dynamic effect. Optionally, the parameters of the dynamic effect may include: at least one of a transparency parameter, a density parameter, and a frequency parameter of the dynamic effect. The density parameter can be used for controlling the density of animation elements included in the dynamic effect so as to control the sparseness of the animation elements, for example, when the animation elements are snowflakes, the sparseness of the snowflakes can be controlled; the frequency parameter can be used to control the playing frequency of the dynamic effect. The user may trigger the parameter setting instruction of the dynamic effect in advance, or may trigger the parameter setting instruction of the dynamic effect after step 103 is executed, that is, when the user is unsatisfied with the display effect of the dynamic effect, the dynamic adjustment of the display effect may be performed through the parameter setting instruction of the dynamic effect until the adjusted display effect meets the user's intention.

To sum up, the information processing method of the embodiment of the present invention can automatically acquire the current environment information of the terminal, display a dynamic effect matching the representation and the environment where the terminal is located through searching the relevant page, and display a target feature relevant to the environment where the terminal is located to the user in combination with the dynamic effect, that is, the embodiment of the present invention provides a novel information providing method, which can not only improve the information acquisition efficiency of the user, but also enhance the interest of the target feature corresponding to the information through the dynamic effect, improve the user experience, and further enhance the stickiness and loyalty of the user to the search engine product.

Method embodiment two

Referring to fig. 2, a flowchart illustrating steps of a second embodiment of the information processing method according to the present invention is shown, where in the second embodiment, the current environment information may be location information, and the target feature may be weather information, and specifically, the method may include the following steps:

step 201, acquiring current position information of a terminal;

step 202, obtaining target weather information matched with the current position information;

and 203, displaying the dynamic effect of the target weather through a search related page of the terminal.

The embodiment of the present invention may determine the area to which the terminal belongs according to the current location information of the terminal, where the fine granularity of the area may be a country, a city, or a specific area of a city, and may automatically obtain the target weather information of the current area through a network or a weather query interface, where the target weather information may include: any one of weather information such as snowing, raining, sunny days, cloudy days, haze and fog, and acquiring the dynamic effect of the target weather information; therefore, after a loading instruction of a user for searching the related page is received, the dynamic effect of the target weather can be displayed through the searching related page corresponding to the loading instruction.

For example, most users habitually browse information on a terminal such as a mobile phone every morning, assuming that a certain city a meets a first snow at night, and assuming that a certain user in the city a does not know the message of the first snow when getting up in the morning, after the user opens a search front page, the message of the first snow can be provided to the user through a snow animation displayed on the search front page, and the snow animation can bring timely information and surprise to the user. Or, assuming that the user already knows the message of the first snow, the snowing animation displayed by the search home page can still bring the user with the experience of being personally on the scene. For example, a snowing animation shows a scene that people play in snow, and can make a user on duty personally on the scene. It should be noted that, at the same time, it is possible that the city B is rainy, and when the user located in the city B opens the search home page, the rain animation effect may be presented to the user located in the city B through the search home page. Therefore, the same search engine can provide different dynamic effects for users in different areas according to the weather information of different regions, and the experience degree of the search users is improved.

In practical application, the display layer of the search related page may include multiple layers, and the dynamic effect of the target weather may be displayed through the display layer located below the page operation layer, where the page operation layer is used to display the foreground content of the search related page, so the dynamic effect of the target weather may not affect the normal operation of the page operation layer by the user.

In summary, the embodiment of the present invention automatically obtains the target weather information matched with the current position information; therefore, after a loading instruction of a user for searching the related page is received, the dynamic effect of the target weather can be displayed through the searching related page corresponding to the loading instruction, and the weather information can be transmitted to the user in time, so that the personalized information requirement of the user can be met, and the user can be personally experienced.

Method embodiment three

Referring to fig. 3, a flowchart illustrating steps of a third embodiment of an information processing method according to the present invention is shown, where in the third embodiment, the current environment information may be location information, and the target feature may be a hot event, and specifically, the method may include the following steps:

301, acquiring current position information of a terminal;

step 302, acquiring a target hot event matched with the current position information;

and 303, displaying the dynamic effect of the target hot event through a search related page of the terminal.

The embodiment of the invention can determine the area to which the terminal belongs according to the current position information, wherein the fine granularity of the area can be a country, a city or a specific area of the city, and the target hot event of the current area can be automatically acquired through a network or an event query interface; in this way, after a load instruction of a user for a search related page is received, the dynamic effect of the target hit event can be displayed through the search related page corresponding to the load instruction.

In the embodiment of the invention, the hot events can be used for representing events concerned by most users, and in practical application, the hot events can be collected according to the user attention characteristics of news, microblogs and other information. Alternatively, the trending events may relate to categories of current events, sports, entertainment, etc., and the target trending events of the embodiments of the present invention may be used to indicate trending events in a certain area, such as a city recently holding an international meeting, a city recently holding a celebrity concert or concert, a city recently holding a sports event public contest, etc. According to the embodiment of the invention, the dynamic effect of the target hot event is automatically displayed by searching the related page, the information of the target hot event can be transmitted to the user in the area, and the acquisition efficiency of the user on the hot event is improved.

In an application example of the invention, an international conference recently held in a certain city causes a certain enterprise to be on holiday or a certain road to be restricted, and after a user in the city opens a search home page, the information of the international conference can be provided for the user through a dynamic effect of a target trending event displayed by the search home page, so that the user can arrange work and life in advance through the influence of the international conference on work or traffic, and the convenience of the work and life of the user can be influenced.

Method example four

Referring to fig. 4, a flowchart illustrating steps of a fourth embodiment of an information processing method according to the present invention is shown, in the fourth embodiment, the current environment information may be time information, the target feature may be time information or holiday information, and the method specifically includes the following steps:

step 401, collecting current time information of a terminal;

step 402, acquiring target time information or target festival information matched with the current time information;

and 403, displaying the dynamic effect of the target season information or the target festival information through a search related page of the terminal.

The embodiment of the invention can automatically acquire the calendar information corresponding to the current time, combine the current time (such as twenty-four solar terms in China) or the festival (Halloween, Christmas, new year and the like) and display the corresponding animation effect by searching the related pages. According to the method, the seasonal information or festival information does not need to be acquired through keyword search or other query modes, the dynamic effect of the target information can be automatically acquired and displayed, and the information acquisition efficiency of the user can be improved. Moreover, even for users with known current information or festival information, the displayed dynamic effect can still bring resonance feeling to the users through the dynamic effect, so that the use experience of the users for searching products can be improved.

Method example five

Referring to fig. 5, a flowchart illustrating steps of a fifth embodiment of the information processing method according to the present invention is shown, in the fifth embodiment, the current environment information may be time information, the target feature may be anniversary information, and specifically, the method may include the following steps:

step 501, collecting current time information of a terminal;

step 502, searching in a mapping relation between preset characteristics and environment information to obtain target commemorative day information matched with the current time information;

step 503, displaying the dynamic effect of the target anniversary information through a search related page of the terminal.

In practical application, a user may preset a mapping relationship between a preset feature and environment information through an interface provided for searching a product, and specifically, the user may input the preset feature and the environment information through the interface, and then the embodiment of the present invention may establish the mapping relationship between the preset feature and the environment information. For example, if the feature preset by the user is "birthday", the corresponding time information is X year, X month and X day; for another example, if the feature preset by the user is "wedding anniversary", the corresponding time information is X year, X month and X day. According to the mapping relation between the preset characteristics and the environment information, when the current time information is matched with the time information in the mapping relation, the embodiment of the invention can determine that the current time information is the memorial day preset by the user, so that the dynamic effect of the target memorial day information can be shown to the search related page passing through the terminal.

According to the mapping relation between the preset characteristics and the environment information, the user can realize personalized customization of the target characteristics, so that the personalized information requirement can be met.

In an optional embodiment of the present invention, a mapping relationship between the preset features and the dynamic effect may be further established according to the features and the dynamic effect preset by the user, so that personalized customization of the dynamic effect by the user may be realized. For example, a user may upload a video shot by the user as a corresponding dynamic effect for a "birthday" feature, or may upload a photo of the user in one year as a corresponding feature material, and then the embodiment of the present invention may produce a corresponding animation according to the photo uploaded by the user, and the animation may record the user's point and drop in one year, thereby better improving the user experience.

It should be noted that, for simplicity of description, the method embodiments are described as a series of motion combinations, but those skilled in the art should understand that the present invention is not limited by the described motion sequences, because some steps may be performed in other sequences or simultaneously according to the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no moving act is required as an embodiment of the invention.

Device embodiment

Referring to fig. 6, a block diagram of an embodiment of an information processing apparatus according to the present invention is shown, which may specifically include: an environment information obtaining module 601, a target feature obtaining module 602, and a dynamic effect presenting module 603.

The environment information acquiring module 601 is configured to acquire current environment information of the terminal;

a target feature obtaining module 602, configured to obtain a target feature matched with the current environment information;

a dynamic effect displaying module 603, configured to display a dynamic effect of the target feature on a search related page of the terminal.

Optionally, the dynamic effect presenting module 603 may include:

alternatively, the first and second electrodes may be,

the second loading submodule is used for sequentially loading each display layer of the search related page and the content of the display layer according to a preset sequence; the display layer of the search related page may include a background layer and a page operation layer, and a dynamic effect of the target feature is set in any one of the background layer and the page operation layer.

Optionally, the dynamic effect layer may be a mask layer, and the transparency of the mask layer is adjustable.

Optionally, the apparatus may further include:

and the second setting module is used for setting the display position of the page content on the display layer positioned at the lower layer to correspond to the transparent area which can be included by the display layer positioned at the upper layer.

Optionally, the dynamic effect presenting module 603 may include:

Optionally, the apparatus may further include:

the target feature acquisition module 602 may include:

Optionally, the apparatus may further include:

the instruction receiving module is used for receiving a setting instruction of the dynamic effect of the target characteristic by the user; the setting instruction may include at least one of the following instructions: switching instructions, setting instructions for searching related pages and parameter setting instructions for dynamic effects;

the parameters of the dynamic effect may include: at least one of a transparency parameter, a density parameter, and a frequency parameter of the dynamic effect.

Optionally, the acquiring the current environment information of the terminal may include: acquiring current position information of a terminal;

the target feature acquisition module 602 may include:

or;

the acquiring the current environment information of the terminal may include: acquiring current time information of a terminal;

the target feature acquisition module 602 may include:

For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.

The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 7 is a block diagram illustrating an apparatus 900 for information processing according to an example embodiment. For example, the apparatus 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 7, apparatus 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.

The processing component 902 generally controls overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing element 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operation at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 906 provides power to the various components of the device 900. The power components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 900.

The multimedia component 908 comprises a screen providing an output interface between the device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide motion action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) configured to receive external audio signals when apparatus 900 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.

I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 914 includes one or more sensors for providing status assessment of various aspects of the apparatus 900. For example, the sensor assembly 914 may detect an open/closed state of the device 900, the relative positioning of the components, such as a display and keypad of the apparatus 900, the sensor assembly 914 may also detect a change in the position of the apparatus 900 or a component of the apparatus 900, the presence or absence of user contact with the apparatus 900, orientation or acceleration/deceleration of the apparatus 900, and a change in the temperature of the apparatus 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 916 is configured to facilitate communications between the apparatus 900 and other devices in a wired or wireless manner. The apparatus 900 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 904 comprising instructions, executable by the processor 920 of the apparatus 900 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

A non-transitory computer-readable storage medium in which instructions, when executed by a processor of a terminal, enable the terminal to perform an information processing method, the method comprising: acquiring current environment information of a terminal; acquiring target characteristics matched with the current environment information; and displaying the dynamic effect of the target characteristic on a search related page of the terminal.

Fig. 8 is a schematic diagram of a server in some embodiments of the invention. The server 1900 may vary widely by configuration or performance and may include one or more Central Processing Units (CPUs) 1922 (e.g., one or more processors) and memory 1932, one or more storage media 1930 (e.g., one or more mass storage devices) storing applications 1942 or data 1944. Memory 1932 and storage medium 1930 can be, among other things, transient or persistent storage. The program stored in the storage medium 1930 may include one or more modules (not shown), each of which may include a series of instructions operating on a server. Still further, a central processor 1922 may be provided in communication with the storage medium 1930 to execute a series of instruction operations in the storage medium 1930 on the server 1900.

The server 1900 may also include one or more power supplies 1926, one or more wired or wireless network interfaces 1950, one or more input-output interfaces 1958, one or more keyboards 1956, and/or one or more operating systems 1941, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This invention is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.

It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is only limited by the appended claims

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

The above detailed description is provided for an information processing method, an information processing apparatus and an information processing apparatus according to the present invention, and the principle and the implementation of the present invention are explained by applying specific examples, and the descriptions of the above examples are only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims

1. An information processing method characterized by comprising:

acquiring current environment information of a terminal;

displaying the dynamic effect of the target characteristic on a search related page of the terminal; the dynamic effect is made according to the characteristic materials specified by the user;

the displaying the dynamic effect of the target feature on the search related page of the terminal comprises:

displaying the dynamic effect of the target characteristic on a search home page when a user starts the search home page for the first time within a preset time period;

the method further comprises the following steps:

establishing a characteristic effect library, wherein a mapping relation between preset characteristics and dynamic effects is stored in the characteristic effect library;

classifying the preset features in the feature effect library;

storing the dynamic effects of the preset features of different categories into sub-libraries of corresponding categories;

the acquiring of the target feature matched with the current environment information includes:

acquiring the category to which the target feature matched with the current environment information belongs;

and acquiring the dynamic effect of the target feature from the sub-library corresponding to the category to which the target feature belongs.

2. The method according to claim 1, wherein the displaying the dynamic effect of the target feature on the search related page of the terminal comprises:

alternatively, the first and second electrodes may be,

3. The method of claim 2, wherein the dynamic effect layer is a mask layer, and wherein the transparency of the mask layer is adjustable.

4. The method of claim 2, further comprising:

5. The method of claim 1, wherein the searching for relevant pages at the terminal reveals dynamic effects of the target feature, further comprising:

6. The method of claim 1, further comprising:

7. The method according to any one of claims 1 to 6, further comprising:

8. The method according to any one of claims 1 to 6, wherein the obtaining the current environment information of the terminal comprises: acquiring current position information of a terminal;

or;

9. An information processing apparatus characterized by comprising:

the dynamic effect display module is used for displaying the dynamic effect of the target characteristic on a search related page of the terminal; the dynamic effect is made according to the characteristic materials specified by the user;

the dynamic effect presentation module comprises:

the first display sub-module is used for displaying the dynamic effect of the target feature on a search home page when a user starts the search home page for the first time within a preset time period;

the target feature obtaining module is further configured to:

classifying the preset features in the feature effect library;

10. The apparatus of claim 9, wherein the dynamic effect presentation module comprises:

alternatively, the first and second electrodes may be,

11. The apparatus of claim 10, wherein the dynamic effect layer is a mask layer, and wherein a transparency of the mask layer is adjustable.

12. The apparatus of claim 10, further comprising:

13. The apparatus of claim 9, wherein the dynamic effect presentation module further comprises:

14. The apparatus of claim 9, further comprising:

the target feature obtaining module includes:

15. The apparatus of any of claims 9 to 14, further comprising:

16. The apparatus according to any one of claims 9 to 14, wherein the obtaining of the current environment information of the terminal comprises: acquiring current position information of a terminal;

the target feature obtaining module includes:

or;

the target feature obtaining module includes:

17. An apparatus for information processing, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory, and wherein execution of the one or more programs by one or more processors comprises instructions for:

acquiring current environment information of a terminal;

the device is also configured to execute, by one or more processors, the one or more programs including instructions for:

classifying the preset features in the feature effect library;

18. The apparatus of claim 17, wherein the search related page at the terminal presents the dynamic effect of the target feature comprises:

alternatively, the first and second electrodes may be,

19. The apparatus of claim 18, wherein the dynamic effect layer is a mask layer, and wherein a transparency of the mask layer is adjustable.

20. The apparatus of claim 18, wherein the apparatus is also configured to execute the one or more programs by one or more processors includes instructions for:

21. The apparatus of claim 17, wherein the search related page at the terminal exhibits a dynamic effect of the target feature, further comprising:

22. The apparatus of claim 17, wherein the apparatus is also configured to execute the one or more programs by one or more processors includes instructions for:

23. The apparatus of any of claims 17-22, wherein the apparatus is further configured to execute the one or more programs by one or more processors includes instructions for:

24. The apparatus according to any one of claims 17 to 22, wherein the obtaining of the current environment information of the terminal comprises: acquiring current position information of a terminal;

or;

25. One or more machine readable media having instructions stored thereon that, when executed by one or more processors, cause an apparatus to perform the method of one or more of claims 1-8.