CN108022128A - Promotion approach and system - Google Patents
Promotion approach and system Download PDFInfo
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- CN108022128A CN108022128A CN201711260387.4A CN201711260387A CN108022128A CN 108022128 A CN108022128 A CN 108022128A CN 201711260387 A CN201711260387 A CN 201711260387A CN 108022128 A CN108022128 A CN 108022128A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
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- Development Economics (AREA)
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Abstract
The invention discloses a kind of promotion approach, comprise the following steps：S100, sets basic code in commodity packaging；S300, obtains the basic code；S500, obtains and the corresponding active code of the commodity；S700, judges the enterable advertising campaign of the commodity according to the basic code and active code.Marketing effectiveness of the present invention is good.
Description
Technical field
The present invention relates to business, and in particular to a kind of promotion approach and system.
Background technology
At present, businessman can pass through the product bag in the product that disappear soon (such as cigarette, wine) to carry out advertising campaign for consumer
Stickup two-dimension code label is loaded onto, prize, such as cash, reward voucher, material object can be obtained after consumer's barcode scanning.But Quick Response Code
After label is pasted, a portion commodity can not be directed to single awards are set, such as certain wine for the scope sale that orients towards the whole country
Product, since what is printed on the wine product is same type of two-dimension code label, businessman can not judge the pin of sold wine product
Ground is sold, different markets also can not be just directed to and single awards is set.Also by taking wine product as an example, in advertising campaign, Shang Jiatong
Many sales promotion persons can be often employed, the ability of different sales promotion persons is different, effect caused by promotion (commodity amount sold away)
Difference, but since several sales promotion persons promote same wine product at the same time, and what the wine product were printed is same type of Quick Response Code
Label, what businessman can not judge sold wine product is that who sales promotion person sells away ground, also can not just count sales promotion person's
Achievement.
The content of the invention
The defects of for the prior art, the present invention provides a kind of promotion approach and system.
A kind of promotion approach, comprises the following steps：S100, sets basic code in commodity packaging；S300, obtains the base
Plinth code；S500, obtains and the corresponding active code of the commodity；S700, judges the business according to the basic code and active code
The enterable advertising campaign of product.
Optionally, S400, docks received basic code and is verified.S401, is pre-stored with all commodity in server
Basic code；S402, when the basic code for judging to receive is pre-stored basic code, is verified；S403, prompts user's input
The active code.The step S300 includes：The basic code is read by reading equipment, and the basic code read is sent
To the server of distal end.The step S500 includes：The active code is sent to server by mobile terminal.The step
S700 includes：The advertising campaign representated by different active codes is pre-stored, is searched and the corresponding rush of the active code according to active code
Pin activity.An exclusive active code is distributed for each sales promotion person.The basis code is Quick Response Code or bar code.Further include according to institute
Active code is stated to send sales promotion information to consumer or give in clearing corresponding preferential.
A kind of inventive system, including：Basic code, is arranged in commodity packaging；First acquisition unit, for obtaining the base
Plinth code；Second acquisition unit, for obtaining and the corresponding active code of the commodity；Judging unit, for according to the basis
Code and active code judge the enterable advertising campaign of the commodity.
Beneficial effects of the present invention：When businessman wants to carry out promotion not of the same race, it is only necessary to change active code, business
Family can set different active codes according to different regions, time or type of merchandize, to reach optimal marketing effectiveness,
It is convenient to change promotion plan；And businessman by statistical activity code, can count the sales volume of different sales promotion persons, so as to carry
The enthusiasm of high sales promotion person's work.
Brief description of the drawings
Fig. 1 is the flow chart of promotion approach of the present invention；
Fig. 2 is the structure diagram of inventive system of the present invention.
Embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, below in conjunction with the accompanying drawings to the present invention
Embodiment be described in detail, make the above and other purpose of the present invention, feature and advantage will become apparent from.Complete
Identical reference numeral indicates identical part in portion's attached drawing.Not deliberately attached drawing drawn to scale, it is preferred that emphasis is show this hair
Bright purport.
Embodiment 1
The embodiment is first described in detail the promotion approach of the present invention.Generally, the present invention is different promotion
Activity/promotion personnel/commodity sales promotion sets single active code, basic code is set on commodity, by basic code and active code knot
It is combined and carries out marketing activity and statistics, as shown in Figure 1.
S100：Basic code is set in product packaging.
In the present invention, information uniquely basic code is pasted with each product packaging of the product that disappear soon, basic code can be two
Tie up code, bar code etc..Consumer reads the basis code after commodity are bought, such as basic code can be printed in packing box,
Or basic code is printed on outside packing box and is covered by coating, such consumer only after commodity are bought, dismantles packaging
Box scrapes coating off and can just see the basis code.By taking wine product as an example, the Quick Response Code for representing the commodity can be printed on by businessman
On the inside of wine product bottle cap, consumer opens bottle cap, can just see the Quick Response Code only after wine product are bought.
S300：Obtain basic code.
After dismantling packaging and seeing basic code, consumer can read the basis code by reading equipment.Reading equipment can
To be the mobile terminals such as mobile phone, PAD, or hand-held barcode scanning equipment, read equipment and lead to the basis code after basis code has been read
Cross network to send to the server of distal end, so that server can get the basis code.
Such as consumer can scan the two-dimension code label on the inside of bottle cap, this two after opening wine bottle bottle cap by mobile phone
Code based on dimension code, mobile phone is sent the Quick Response Code to server using wireless network after scanning.
Further, server can also dock received Quick Response Code and be verified (S400), specifically, S401：Clothes
The basic code of all commodity is pre-stored with business device；S402：When the basic code for judging to receive is pre-stored basic code, test
Card passes through；S403：User is prompted to input active code described hereinafter.The purpose of verification is consumer can be prevented using personation
The commodity of trade company participate in advertising campaign.
S500：Obtain and the corresponding active code of commodity sales promotion.
The present invention is further provided with active code on the basis of basic code, and active code is one kind different from basic code
Label, it can be set of number, letter and number combinatorics on words or another Quick Response Code or bar different with basic code
Shape code.Active code is specific to certain commodity sales promotion, advertising campaign or certain sales promotion person, consumer after the commodity are bought,
Only corresponding advertising campaign could be participated in after correct active code is inputted.Active code can be printed on commodity packaging surface,
Or as the active code corresponding to sales promotion person informs consumer's commodity sales promotion.Consumer can pass through shifting after active code is known
Dynamic terminal, active code is sent to server, such server has just known active code.
For example, businessman wants to carry out the advertising campaign of " Buy two get one free " for wine product for sale, then businessman can be by active code
" 122355 " are printed on wine product packing box, or the active code are informed sales promotion person.Consumer buys the wine product, and passes through hand
Machine sends the basic code of wine product to server (S300), and server can prompt consumer entering active code, at this time consumer
" 122355 " can be sent to server, server and just obtain the active code of the commodity sales promotion.
Can also be that different sales promotion persons set exclusive active code, such as sales promotion person Zhang San, its is exclusive
Active code is：ZS003, under the promotion of sales promotion person Zhang San, consumer have purchased the wine product, and by mobile phone by the basis of wine product
Code, which is sent to (S300) after server, server, can prompt consumer entering active code, and consumer can will be at Zhang San at this time
" ZS003 " known sends to server, server and just obtains the active code of the commodity sales promotion.
S700：The enterable advertising campaign of consumer is judged according to the basic code and active code.
The advertising campaign representated by different active codes is pre-stored with server, as shown in table 1.Server is obtaining basis
After code and active code, according to active code lookup and the corresponding advertising campaign of the active code, and sales promotion information is sent to consumption
Person directly gives corresponding preferential when consumer is settled accounts.It should be noted that sales promotion person one is contained in table 1
Row, this row is not essential, you can active code is separately provided to be not necessarily sales promotion person, such as the rush of first three columns in form
Pin activity does not just include sales promotion person.
Table 1
| Sales promotion person | Active code | Advertising campaign |
| ------- | 122355 | Buy two get one free |
| ------- | 122666 | 5 foldings |
| ------- | 122777 | 8 foldings |
| Zhang San | ZS003 | Give shopping bag |
| Li Si | LS001 | Give cup |
| …… | …… | …… |
| …… | …… | …… |
Such as consumer sends " 122355 " to server, server knows that user can participate in by inquiry table 1
This advertising campaign that Buy two get one free, then server can be to consumer's mobile phone transmission information：" commodity that you buy are being bought
Two give an activity, please participate in as early as possible！", or server can also network with settlement terminal, and phase is directly given when consumer settles accounts
That answers is preferential.
Such as consumer sends " ZS003 " to server, by promoting when server would know that the commodity by inquiry table 1
Pin person Zhang San is sold, which, which can participate in, gives shopping bag this advertising campaign, then server can be to consumer's mobile phone
Send information：" commodity that you buy are being promoted, and please be arrived at Zhang San and be got present shopping bag！", or server also may be used
Terminal networking is counted with employee work amount, when counting sales promotion person (employee) workload, according to receiving active code " ZS003 "
Cumulative number, can determine the sales volume of sales promotion person Zhang San, work accordingly deduction so as to give Zhang San.Another kind side
Formula is that basic code and sales promotion person are held mobile terminal by sales promotion person by the mobile scanning terminal such as mobile phone basis code, mobile terminal
Number be sent to server jointly, the cumulative number for the basic code that server statistics receive, can determine sales promotion person
Three sales volume, works deduction accordingly so as to give Zhang San.
From the foregoing it can be seen that the promotion approach of the present invention, progress is combined together by basic code and active code
Marketing activity and statistics.User first has to read basic code by mobile terminal, by wireless real-time transmission to server, taking
It is engaged in after device verification active code, prompts user's participating success marketing activity.At this time, user is prompted to input active code, input is correct
Active code can just participate in corresponding marketing activity.Server gets off the corresponding user record of participating in of active code, is used as this
The achievement statistics of sales promotion person, and achievement can be corresponded into fund direct payment in real time (such as wechat red packet, transfer accounts to sales promotion person
Mode).So when businessman wants to carry out promotion not of the same race, it is only necessary to change active code, businessman can be according to difference
Region, time or type of merchandize and different active codes is set, to reach optimal marketing effectiveness；And businessman can pass through
Statistical activity code, counts the sales volume of different sales promotion persons, so as to improve the enthusiasm of sales promotion person's work.
Embodiment 2
Correspondingly, as shown in Fig. 2, present invention also offers a kind of inventive system, including：Basic code, is arranged at commodity bundle
Load onto；First acquisition unit, for obtaining the basic code；Second acquisition unit, it is corresponding with the commodity for obtaining
Active code；Judging unit, for judging the enterable advertising campaign of the commodity according to the basic code and active code.
Many details are elaborated in the above description in order to fully understand the present invention.But above description is only
Presently preferred embodiments of the present invention, the invention can be embodied in many other ways as described herein, therefore this
Invention from specific implementation disclosed above limitation.Any those skilled in the art are not departing from the technology of the present invention at the same time
In the case of aspects, all technical solution of the present invention is made using the methods and technical content of the disclosure above many possible
Changes and modifications, or it is revised as the equivalent embodiment of equivalent variations.Every content without departing from technical solution of the present invention, according to this
The technical spirit of invention still falls within skill of the present invention to any simple modifications, equivalents, and modifications made for any of the above embodiments
In the range of the protection of art scheme.
Claims (10)
1. a kind of promotion approach, it is characterised in that comprise the following steps：
S100, sets basic code in commodity packaging；
S300, obtains the basic code；
S500, obtains and the corresponding active code of the commodity；
S700, judges the enterable advertising campaign of the commodity according to the basic code and active code.
2. promotion approach according to claim 1, it is characterised in that further comprising the steps of：S400, docks received base
Plinth code is verified.
3. promotion approach according to claim 2, it is characterised in that further comprising the steps of：S401, prestores in server
Contain the basic code of all commodity；S402, when the basic code for judging to receive is pre-stored basic code, is verified；
S403, prompts user to input the active code.
4. promotion approach according to claim 1, it is characterised in that the step S300 includes：Read by reading equipment
The basic code is taken, and the basic code read is sent to the server of distal end.
5. promotion approach according to claim 1, it is characterised in that the step S500 includes：Will by mobile terminal
The active code is sent to server.
6. promotion approach according to claim 1, it is characterised in that the step S700 includes：It is pre-stored different activities
Advertising campaign representated by code, is searched and the corresponding advertising campaign of the active code according to active code.
7. promotion approach according to claim 1, it is characterised in that distribute an exclusive active code for each sales promotion person.
8. promotion approach according to claim 1, it is characterised in that the basis code is Quick Response Code or bar code.
9. promotion approach according to claim 1, it is characterised in that further include and sent according to the active code to consumer
Sales promotion information is given corresponding preferential in clearing.
A kind of 10. inventive system, it is characterised in that including：
Basic code, is arranged in commodity packaging；
First acquisition unit, for obtaining the basic code；
Second acquisition unit, for obtaining and the corresponding active code of the commodity；
Judging unit, for judging the enterable advertising campaign of the commodity according to the basic code and active code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711260387.4A CN108022128A (en) | 2017-12-04 | 2017-12-04 | Promotion approach and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711260387.4A CN108022128A (en) | 2017-12-04 | 2017-12-04 | Promotion approach and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108022128A true CN108022128A (en) | 2018-05-11 |
Family
ID=62078198
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711260387.4A Pending CN108022128A (en) | 2017-12-04 | 2017-12-04 | Promotion approach and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108022128A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106022818A (en) * | 2016-05-11 | 2016-10-12 | 王利东 | Built-in-two-dimensional-code-based sales promotion system and method |
| CN107358474A (en) * | 2017-07-20 | 2017-11-17 | 万帮充电设备有限公司 | Charging pile application method, apparatus and system |
| CN107370658A (en) * | 2017-05-20 | 2017-11-21 | 深圳市前海安测信息技术有限公司 | Health service promotion analysis system and method based on wechat |
-
2017
- 2017-12-04 CN CN201711260387.4A patent/CN108022128A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106022818A (en) * | 2016-05-11 | 2016-10-12 | 王利东 | Built-in-two-dimensional-code-based sales promotion system and method |
| CN107370658A (en) * | 2017-05-20 | 2017-11-21 | 深圳市前海安测信息技术有限公司 | Health service promotion analysis system and method based on wechat |
| CN107358474A (en) * | 2017-07-20 | 2017-11-17 | 万帮充电设备有限公司 | Charging pile application method, apparatus and system |
Non-Patent Citations (1)
| Title |
|---|
| 海猫跨境编委会: "《大卖家 第2版》", 30 September 2017, 华中科技大学出版社 * |
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Application publication date: 20180511 |
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