CN108009852A - The marketing method and marketing system of fresh product - Google Patents
The marketing method and marketing system of fresh product Download PDFInfo
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- CN108009852A CN108009852A CN201711251002.8A CN201711251002A CN108009852A CN 108009852 A CN108009852 A CN 108009852A CN 201711251002 A CN201711251002 A CN 201711251002A CN 108009852 A CN108009852 A CN 108009852A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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Abstract
The marketing method and marketing system of the fresh product of the present invention, wherein, marketing method includes：Step 1: obtain the numerical value of rate of gross profit today；Step 2: the single product of assessment influence rate of gross profit today, draw each single product on numerical value that today, rate of gross profit influenced；Step 3: according to each single product on the numerical value that today, rate of gross profit influenced, the price of the single product of adjustment.The marketing system of the fresh product of the present invention includes：Holder, for store each single product today gross profit margin, each single product yesterday gross profit margin, each single product today flowing water, each single product yesterday flowing water, entirety rate of gross profit yesterday, total flowing water today for having single product；Calculator, for calculating influence numerical value of a certain single product to rate of gross profit today.Technical scheme can directly determine influence coefficient of the specific single product for national overall gross profit, it may further determine that the influence of single product sales volume, price, purchasing price for national overall rate of gross profit at the same time, targetedly adjustable strategies can be carried out to single product sales volume, price, purchasing price, reached and be expected with guarantee company's entirety rate of gross profit, so as to improve company management.
Description
Technical field
The present invention relates to production management field, and in particular to a kind of marketing method and marketing system of fresh product.
Background technology
Business intelligence (Business Intelligence, referred to as：BI), business wisdom or business intelligence are also known as, is referred to existing
Codes or data REPOSITORY TECHNOLOGY, on-line analysis treatment technology, data mining and data exhibiting technology carry out data analysis to realize business
Value.Business intelligence describes a series of concept and method, by application based on the fact that support system determine come auxiliary commerce
The formulation of plan.Business intelligence, which provides, makes enterprise analyze the technology and method of data rapidly, including collects, manages and analyze number
According to these data to be converted into useful information, are then distributed to enterprise everywhere.Business intelligence as an instrument, be for
Available data in enterprise is handled, and converts thereof into knowledge, analysis and conclusion, auxiliary activities or policymaker make correct and bright
The decision of intelligence.It is to aid in enterprise and better profits from the technology that data improve Decision Quality, contains from data warehouse to analytic type
System etc..By understanding the unique analytical demand of various audients and relevant benefit side, commercial intelligence resolution can be played
Whole potential.Analytic function needed for enterprise should be able to access nearly all enterprise data source, and from therefrom；Together
When can provide the Detail View readily appreciated for all users, without being influenced by user role or position.This
A little solutions should have the instrument of innovation, easily pass desktop computer with the service-user group for helping these different or movement is set
Back-up analyses information, and enterprise needs extensive analytic function, but different analysis tools, information barrier, kinds of platform, and excessively
Dependent on electrical form, enterprise is allowed to be difficult to analyze information exactly.The analysis solution that enterprise uses allows for meeting institute
There is the demand of service-user, from worker at the production line to department manager, until advanced analysis person.These users want to oneself and divide
Data are analysed, without waiting department to provide requested information, so as to make the outstanding, operational decision making of more wisdom, it is necessary to say
Bright, business diagnosis is not universally applicable.User demand may be very different.By understanding different type
Analysis demand, and it is associated with the specific role in tissue, enterprise can benefit from it.
In fresh industry, since data fluctuations are frequent, it is difficult to the reason for directly positioning overall data fluctuation, it is assumed that daily
Single product (SKU) up to ten thousand are sold in the whole nation, and the flowing water on the day of each SKU has certain fluctuation compared with the flowing water of the previous day, due to fresh
The daily price fluctuation of product, sales volume can also fluctuate, and the gross profit margin on the day of the SKU also has a standing wave compared with the gross profit margin of the previous day
It is dynamic and disproportionate with flowing water fluctuation, it has not been convenient to understand influence size of the up to ten thousand single product for overall rate of gross profit, there is
Deficiency, it is impossible to meet the needs of development.
The content of the invention
The technical problem to be solved in the present invention is to provide a kind of marketing method and marketing system of fresh product.
The marketing method of the fresh product of the present invention, including：
Step 1: obtain the numerical value of rate of gross profit today；
Step 2: the single product of assessment influence rate of gross profit today, draw each single product on numerical value that today, rate of gross profit influenced；
Step 3: according to each single product on the numerical value that today, rate of gross profit influenced, the price of the single product of adjustment.
The marketing method of the fresh product of the present invention, wherein, the single product of assessment influence rate of gross profit today, draw each
Single product include the numerical value that today, rate of gross profit influenced：
Influence numerical value I of a certain single product to rate of gross profit today is calculated using following formula,
IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profits yesterday
Volume, A2For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all lists
Total flowing water today of product.
The marketing method of the fresh product of the present invention, wherein, it is described according to each single product on number that today, rate of gross profit influenced
Value, adjusting the price of single product includes：The price of the single product of up-regulation, makes the gross profit margin increase of single product.
The marketing method of the fresh product of the present invention, wherein, it is described according to each single product on number that today, rate of gross profit influenced
Value, adjusting the price of single product includes：The price of single product is lowered, makes the gross profit margin increase of single product.
The marketing system of the fresh product of the present invention, including：
Holder, for store each single product today gross profit margin, each single product yesterday gross profit margin, each single product the present
Day flowing water, each single product yesterday flowing water, entirety rate of gross profit yesterday, total flowing water today for having single product；
Calculator, for calculating influence numerical value I of a certain single product to rate of gross profit today using following formula,
IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profits yesterday
Volume, A2For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all lists
Total flowing water today of product.
Technical scheme can directly determine influence coefficient of the specific single product for national overall gross profit, while can
To further determine that the influence of single product sales volume, price, purchasing price for national overall rate of gross profit, can to single product sales volume, price,
Purchasing price carries out targetedly adjustable strategies, is reached and is expected with guarantee company's entirety rate of gross profit, so as to improve company management.
Brief description of the drawings
Fig. 1 is the structure diagram of the embodiment of the marketing method of the fresh product of the present invention.
Embodiment
The marketing method of the fresh product of the present invention, including：
Step 1: obtain the numerical value of rate of gross profit today；
Step 2: the single product of assessment influence rate of gross profit today, draw each single product on numerical value that today, rate of gross profit influenced；
Step 3: according to each single product on the numerical value that today, rate of gross profit influenced, the price of the single product of adjustment.
The marketing method of the fresh product of the present invention, wherein, the single product of assessment influence rate of gross profit today, draw each
Single product include the numerical value that today, rate of gross profit influenced：
Influence numerical value I of a certain single product to rate of gross profit today is calculated using following formula,
IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profits yesterday
Volume, A2For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all lists
Total flowing water today of product.
The marketing method of the fresh product of the present invention, wherein, it is described according to each single product on number that today, rate of gross profit influenced
Value, adjusting the price of single product includes：The price of the single product of up-regulation, makes the gross profit margin increase of single product.
The marketing method of the fresh product of the present invention, wherein, it is described according to each single product on number that today, rate of gross profit influenced
Value, adjusting the price of single product includes：The price of single product is lowered, makes the gross profit margin increase of single product.
The marketing system of the fresh product of the present invention, including：
Holder 10, for store each single product today gross profit margin, each single product yesterday gross profit margin, each single product
Today flowing water, each single product yesterday flowing water, entirety rate of gross profit yesterday, total flowing water today for having single product；
Calculator 20, for calculating influence numerical value I of a certain single product to rate of gross profit today using following formula,
IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profits yesterday
Volume, A2For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all lists
Total flowing water today of product.
Sku A are single product A, are directed to some that to be analyzed sku A, then to contrast A this yesterday to entirety
The influence of rate of gross profit, because skuA in itself had an impact overall rate of gross profit yesterday, i.e. A is possible to the overall rate of gross profit to yesterday
Influence is drawn high or drags down, so need to offset influenced yesterday accordingly.Seen by the way that the flowing water of skuA today is divided into two parts,
That is A1With (A2-A1), skuA is a on the gross profit margin that yesterday, gross profit influenced1, therefore pass through a2-a1To obtain skuA relative to yesterday
Gross profit margin actual difference, its corresponding flowing water difference should be A2-A1If making the flowing water of variation part on overall rate of gross profit without influence,
The gross profit margin that then this part flowing water should produce is p0×(A2-A1), but skuA is relative to the actual gross profit margin difference of yesterday
a2-a1, it is (a to the gross profit margin that today, entirety rate of gross profit had an impact compared with skuA yesterday2-a1)-p0×(A2-A1)。
Second day rate of gross profit is produced under the combined influence of each sku associated changes, therefore each sku is to cause hair
The latency of change of interest rate, so be intended to come out impact analysis of each sku to overall rate of gross profit, just must be a certain in analysis
During the influence of a sku, the change of other sku is masked, measure is that the rate of gross profit of all sku is set as the overall hair of yesterday
Interest rate p0, i.e. rate of gross profit is in the case of indeclinable, and today, total gross profit margin should be p0×(A2+B2+C2+…)。
Each sku has the influence factor of rate of gross profit today：
The rate of gross profit of the sku changes；
The flowing water of the sku changes；
General influences of each sku to rate of gross profit today include second factor, and if only if the sku rate of gross profit and
When yesterday, total rate of gross profit was equal, its influence factor just only has first.
The embodiment of the marketing method of the fresh product of the present invention：
Purpose：Which sku the larger gross profit fluctuations of continuous two days is as caused by：
By Beijing for 26 days with 27 days exemplified by, it is assumed that Beijing situation on the 26th is：
Overall flowing water 1,000,000 on the 26th, gross profit 100,000, overall rate of gross profit 10%
Overall flowing water 2,000,000 on the 27th, gross profit 150,000, overall rate of gross profit 7.5%
Rate of gross profit declined on 27th, analyzed the gross profit contribution degree of each sku；
If in the case of keeping two days overall rates of gross profit constant, overall gross profit margin should be：
(the total flowing water of former total gross profit/original) × new total flowing water=200,000, actual gross profit 150,000.
The change for analyzing which sku result in overall rate of gross profit and be reduced to 7.5% by 10%；
Sell (i.e. a within (1) two day1≠ 0 and a2≠0)：
Formula according to the present invention substitutes into
The present invention is substituted into by citing of sku3：
4-1.5-0.1×(40-20)/0.1×200
That is 4-1.5-2/20=0.5/20 influences to be described as drawing high
Similarly formula according to the present invention can draw the influence ratio of other Sku：
(2) yesterday sells, and today is without selling (i.e. a1≠ 0 and a2=0)：
Influence scale effect description
Sku1 1/20 is drawn high
Sku2-2/20 is dragged down
(3) yesterday, today sold (i.e. a without selling1=0 and a2≠0)：
Influence scale effect description
Sku6-3/20 is dragged down
Sku7 1/20 is drawn high
Combined influence：0.5/20+-2.5/20+0+1/20+-2/20+-3/20+1/20=-5/20=-0.25；
It is final to influence result：(1-0.25) × 10%=7.5%.
Thereby determine that Sku2, Sku4, Sku6 have dragged down rate of gross profit, do not change this situation, it is necessary to Sku2, Sku4,
Sku6 is adjusted, such as：The price of three single product is lowered, increases sales volume, makes the gross profit margin increase of these three single product, so that
Sku2, Sku4, Sku6 draw high rate of gross profit or rate of gross profit are not had an impact；
Or：
The price of the single product of up-regulation three, makes the gross profit margin increase of these three single product, so that Sku2, Sku4, Sku6 draw high hair
Interest rate does not have an impact rate of gross profit.
The beneficial effects of the invention are as follows：Formula of the present invention can directly position specific single product for national overall hair
The influence coefficient of profit, while can further position the influence of single product sales volume, price, purchasing price for national overall rate of gross profit.
Recognize after influencing coefficient, targetedly adjustable strategies can be carried out to single product sales volume, price, purchasing price, with
Guarantee company's entirety rate of gross profit, which reaches, is expected, so as to improve company management.
SKU=Stock Keeping Unit (keeper unit), i.e. stock disengaging metering elementary cell, can be with
Part, box, pallet etc. are unit.SKU this be a necessary side for big chain store DC (home-delivery center) logistics management
Method.The abbreviation of product Unified number has been extended to now, and every kind of product is corresponding with unique No. SKU.Dan Pin：To one kind
For commodity, when its brand, model, configuration, grade, pattern, bale capacity, unit, date of manufacture, shelf-life, purposes, valency
Lattice, the place of production when attribute and other commodity there are it is different when, can be described as a single product.
It the above is only the preferred embodiment of the present invention, it is noted that come for those skilled in the art
Say, without departing from the principle of the present invention, some improvements and modifications can also be made, these improvements and modifications also should be regarded as
Protection scope of the present invention.
Claims (5)
- A kind of 1. marketing method of fresh product, it is characterised in that including：Step 1: obtain the numerical value of rate of gross profit today；Step 2: the single product of assessment influence rate of gross profit today, draw each single product on numerical value that today, rate of gross profit influenced；Step 3: according to each single product on the numerical value that today, rate of gross profit influenced, the price of the single product of adjustment.
- 2. the marketing method of fresh product according to claim 1, it is characterised in that the single product of assessment are to gross profit today Rate influences, and show that each single product include the numerical value that today, rate of gross profit influenced：Influence numerical value I of a certain single product to rate of gross profit today is calculated using following formula,<mrow> <msub> <mi>I</mi> <mi>A</mi> </msub> <mo>=</mo> <mfrac> <mrow> <msub> <mi>a</mi> <mn>2</mn> </msub> <mo>-</mo> <msub> <mi>a</mi> <mn>1</mn> </msub> <mo>-</mo> <msub> <mi>p</mi> <mn>0</mn> </msub> <mo>&times;</mo> <mrow> <mo>(</mo> <msub> <mi>A</mi> <mn>2</mn> </msub> <mo>-</mo> <msub> <mi>A</mi> <mn>1</mn> </msub> <mo>)</mo> </mrow> </mrow> <mrow> <msub> <mi>p</mi> <mn>0</mn> </msub> <mo>&times;</mo> <mrow> <mo>(</mo> <msub> <mi>A</mi> <mn>2</mn> </msub> <mo>+</mo> <msub> <mi>B</mi> <mn>2</mn> </msub> <mo>+</mo> <msub> <mi>C</mi> <mn>2</mn> </msub> <mo>+</mo> <mo>...</mo> <mo>)</mo> </mrow> </mrow> </mfrac> </mrow>IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profit margins yesterday, A2 For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all single product Today total flowing water.
- 3. the marketing method of fresh product according to claim 2, it is characterised in that it is described according to each single product to today The numerical value that rate of gross profit influences, adjusting the price of single product includes：The price of the single product of up-regulation, makes the gross profit margin increase of single product.
- 4. the marketing method of fresh product according to claim 2, it is characterised in that it is described according to each single product to today The numerical value that rate of gross profit influences, adjusting the price of single product includes：The price of single product is lowered, makes the gross profit margin increase of single product.
- A kind of 5. marketing system of fresh product, it is characterised in that including：Holder, for store each single product today gross profit margin, each single product yesterday gross profit margin, each single product stream today Water, each single product yesterday flowing water, entirety rate of gross profit yesterday, total flowing water today for having single product；Calculator, for calculating influence numerical value I of a certain single product to rate of gross profit today using following formula,<mrow> <msub> <mi>I</mi> <mi>A</mi> </msub> <mo>=</mo> <mfrac> <mrow> <msub> <mi>a</mi> <mn>2</mn> </msub> <mo>-</mo> <msub> <mi>a</mi> <mn>1</mn> </msub> <mo>-</mo> <msub> <mi>p</mi> <mn>0</mn> </msub> <mo>&times;</mo> <mrow> <mo>(</mo> <msub> <mi>A</mi> <mn>2</mn> </msub> <mo>-</mo> <msub> <mi>A</mi> <mn>1</mn> </msub> <mo>)</mo> </mrow> </mrow> <mrow> <msub> <mi>p</mi> <mn>0</mn> </msub> <mo>&times;</mo> <mrow> <mo>(</mo> <msub> <mi>A</mi> <mn>2</mn> </msub> <mo>+</mo> <msub> <mi>B</mi> <mn>2</mn> </msub> <mo>+</mo> <msub> <mi>C</mi> <mn>2</mn> </msub> <mo>+</mo> <mo>...</mo> <mo>)</mo> </mrow> </mrow> </mfrac> </mrow>IAFor influence numerical value of single product A to rate of gross profit today, a2For single product A gross profit margins today, a1For single product A gross profit margins yesterday, A2 For single product A flowing water today, A1For single product A flowing water yesterday, p0For entirety rate of gross profit yesterday, (A2+B2+C2+ ...) it is all single product Today total flowing water.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201711251002.8A CN108009852A (en) | 2017-12-01 | 2017-12-01 | The marketing method and marketing system of fresh product |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711251002.8A CN108009852A (en) | 2017-12-01 | 2017-12-01 | The marketing method and marketing system of fresh product |
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| CN108009852A true CN108009852A (en) | 2018-05-08 |
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ID=62056219
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110991873A (en) * | 2019-11-29 | 2020-04-10 | 北京云杉信息技术有限公司 | Marketing resource adjustment method and device based on fluctuation influence factor |
| CN110991867A (en) * | 2019-11-29 | 2020-04-10 | 北京云杉信息技术有限公司 | Marketing resource adjustment method and device based on gross benefit rate influence factor |
| CN111738759A (en) * | 2020-06-18 | 2020-10-02 | 杭州慕玛餐饮管理有限公司 | System and method for reasonably setting full-subtracting activity |
-
2017
- 2017-12-01 CN CN201711251002.8A patent/CN108009852A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110991873A (en) * | 2019-11-29 | 2020-04-10 | 北京云杉信息技术有限公司 | Marketing resource adjustment method and device based on fluctuation influence factor |
| CN110991867A (en) * | 2019-11-29 | 2020-04-10 | 北京云杉信息技术有限公司 | Marketing resource adjustment method and device based on gross benefit rate influence factor |
| CN111738759A (en) * | 2020-06-18 | 2020-10-02 | 杭州慕玛餐饮管理有限公司 | System and method for reasonably setting full-subtracting activity |
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