CN107948263A - The information-pushing method and its relevant device of a kind of finance product - Google Patents
The information-pushing method and its relevant device of a kind of finance product Download PDFInfo
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- CN107948263A CN107948263A CN201711133576.5A CN201711133576A CN107948263A CN 107948263 A CN107948263 A CN 107948263A CN 201711133576 A CN201711133576 A CN 201711133576A CN 107948263 A CN107948263 A CN 107948263A
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- Prior art keywords
- finance product
- information
- product group
- finance
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/06—Asset management; Financial planning or analysis
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/12—Accounting
- G06Q40/125—Finance or payroll
Abstract
The embodiment of the present application discloses the information-pushing method and its relevant device of a kind of finance product, for pushing the information of finance product according to the evaluation information of finance product.The embodiment of the present application method includes：The information of finance product group is obtained, the information of the finance product group includes at least one in the text information, pictorial information, video information of the finance product group；Show the information of the finance product group；The first instruction is performed, first instruction is used for operation of the instruction user to the information of the finance product group；The evaluation information of the finance product group is determined according to the operation；The information of target finance product in the finance product group is pushed according to the evaluation information.
Description
Technical field
This application involves the information-pushing method and its relevant device of the communications field, more particularly to a kind of finance product.
Background technology
As the network technology is growing, the source that social people people can obtain information now is more and more extensive, internet
Using universal, by smart machines such as mobile portable phones, people can obtain the news of newest generation, search for the knowledge wanted to know about.
People's living standard increasingly improves at this stage, and Capital Flow is more and more looser, and the concept of financing gradually comes into people
Life.Existing people understand finance product and generally know that, by internet, user does not go out by web page news, friend's introduction etc.
Door can be bought or understand the finance product, while the financing that user can be issued by browsing system or administrator on webpage
Product information as whether buying the foundation of the finance product, webpage also can not timing push some finance product information, webpage
Generally with finance product price itself, place goodwill degree is foundation for push.
Webpage is when pushing finance product, due to only considered the information of finance product in itself, it is clear that these information conducts
Push the foundation that should also consider according to the information of not comprehensive enough, many other aspects as finance product push.
The content of the invention
The embodiment of the present application discloses the information-pushing method and its relevant device of a kind of finance product, for according to financing
The information of the evaluation information push finance product of product.
The first aspect of the embodiment of the present application provides a kind of information-pushing method, it is characterised in that including：
The information of finance product group is obtained, the information of the finance product group includes the word letter of the finance product group
It is at least one in breath, pictorial information, video information；
Show the information of the finance product group；
The first instruction is performed, first instruction is used for operation of the instruction user to the information of the finance product group；
The evaluation information of the finance product group is determined according to the operation；
The information of target finance product in the finance product group is pushed according to the evaluation information.
It is described according to institute based on the application's in a first aspect, in the first implementation of the first aspect of the application
State operation and determine that the evaluation information of the finance product group includes：
Operated according to comment and determine in the finance product group quantity of the general comment of each finance product and described each
The quantity of the first kind comment of finance product；
Determine that the quantity of the first kind comment accounts for the percentage of the corresponding general comment quantity.
The first implementation of first aspect based on the application, in second of realization side of the first aspect of the application
In formula, the information that target finance product in the finance product group is pushed according to the evaluation information includes：
Determine the maximum in the percentage；
Determine the target finance product in the corresponding finance product of the maximum；
Push the information of the target finance product.
It is described according to institute based on the application's in a first aspect, in the third implementation of the first aspect of the application
State operation and determine that the evaluation information of the finance product group includes：
At least one according to thumbing up operation, browse operation, forward at least one operation in operation, sharing operation to determine
The corresponding at least one quantity of a operation and corresponding at least one weight coefficient；
The finance product is determined by formula according to corresponding at least one quantity and at least one weight coefficient
The corresponding synthesis result value of each finance product in group.
The third implementation of first aspect based on the application, in the 4th kind of realization side of the first aspect of the application
In formula, the information that target finance product in the finance product group is pushed according to the evaluation information includes：
Determine the maximum in the synthesis result value；
Determine the target finance product in the corresponding finance product group of the maximum；
Push the information of the target finance product.
The 4th kind of realization side of the third implementation of the first aspect based on the application or the first aspect of the application
Formula, in the 5th kind of implementation of the first aspect of the application, the formula includes：
In the object run in weight coefficient+object run of the first generic operation described in first kind operation amount *
The weight coefficient of second generic operation described in second generic operation quantity *+... N generic operations quantity * institutes in object run described in
State weight coefficient=synthesis result value of N generic operations；
Wherein, the value range of the N is n >=N >=1, and the N is positive integer.
The first of first aspect and its first aspect based on the application any realization into the 5th kind of implementation
The method of mode, in the 6th kind of implementation of the first aspect of the application, the information of the displaying finance product group
Before, the method further includes：
Classify to the finance product group；
Sorted finance product group is sent to server and is audited；
The second instruction is obtained, second instruction is used to indicate described audit successfully；
The step of information for showing the finance product group is performed according to the described second instruction.
Method in 6th kind of implementation of the first aspect based on the application, the 7th of the first aspect of the application the
In kind implementation, it is characterised in that carrying out classification to the finance product group includes：
Extract the crucial phrase of the first finance product in the finance product group；
When the crucial phrase of first finance product probability identical with preset crucial phrase is more than preset probability
When, it is X class finance product corresponding with the preset crucial phrase to determine first finance product.
The second aspect of the application provides a kind of terminal device, it is characterised in that including：
Acquiring unit, for obtaining the information of finance product group, the information of the finance product group includes the financing and produces
It is at least one in the text information of product group, pictorial information, video information；
Display unit, for showing the information of the finance product group；
Execution unit, for performing the first instruction, first instruction is used for instruction user to the finance product group
The operation of information；
Determination unit, for determining the evaluation information of the finance product group according to the operation；
Push unit, for pushing the information of target finance product in the finance product group according to the evaluation information.
Second aspect based on the application, in the first implementation of the first aspect of the application, it is characterised in that
The determination unit includes：
First determining module, the general comment of each finance product in the finance product group is determined for being operated according to comment
Quantity and each finance product first kind comment quantity；
Second determining module, the quantity for determining the first kind comment account for the percentage of the corresponding general comment quantity
Than.
In the first implementation of second aspect based on the application, in second of realization of the first aspect of the application
In mode, it is characterised in that the push unit includes：
3rd determining module, for determining the maximum in the percentage；
4th determining module, for determining the target finance product in the corresponding finance product of the maximum；
First pushing module, for pushing the information of the target finance product.
Second aspect based on the application, in the third implementation of the first aspect of the application, it is characterised in that
The determination unit includes：
5th determining module, according at least one operation thumbed up in operation, browse operation, forwarding operation, sharing operation
Determine the corresponding at least one quantity of at least one operation and corresponding at least one weight coefficient；
6th determining module, for passing through formula according to corresponding at least one quantity and at least one weight coefficient
Determine the corresponding synthesis result value of each finance product in the finance product group.
The third implementation of second aspect based on the application, in the 4th kind of realization side of the first aspect of the application
In formula, it is characterised in that the push unit includes：
7th determining module, for determining the maximum in the synthesis result value；
8th determining module, for determining the financing production of the target in the corresponding finance product group of the maximum
Product；
Second pushing module, pushes the information of the target finance product.
The application third aspect provides a kind of terminal device, it is characterised in that including：Memory, transceiver, processor
And bus system；
Wherein, the memory is used for storage program and instruction；
The transceiver is used to information is received or sent under the control of the processor；
The processor is used to perform the program in the memory；
The bus system is used to connect the memory, the transceiver and the processor, so that the storage
Device, the transceiver and the processor communicate；
Wherein, the processor is used to call the programmed instruction in the memory, performs such as first aspect and its first
The first of aspect to any one of the 7th kind of implementation implementation method.
The aspect of the embodiment of the present application four provides a kind of computer-readable recording medium, can include instruction, when instruction exists
When being run on computer so that computer execution such as the first of first aspect and first aspect to the 7th kind of implementation,
In the first of second aspect and its second aspect implementation to the implementation of the 4th kind of implementation and the third aspect
Any implementation method.
The aspect of the embodiment of the present application five provides a kind of computer program product for including instruction, when it is transported on computers
During row so that computer perform as first aspect and first aspect the first to the 7th kind of implementation, second aspect and
The first implementation of its second aspect is real to any of the implementation of the 4th kind of implementation and the third aspect
The method of existing mode.
The embodiment of the present application has the following advantages：The application shows that the information of finance product supplies after obtaining finance product information
User's operation, then receives the first instruction that user is operated and produced to the information of finance product, according to the operation of user
Determine the evaluation information of finance product, the information of finance product is then pushed according to the evaluation information.In the present embodiment, will use
Foundation of the evaluation information at family as push finance product so that it is more comprehensive to push the foundation of finance product, has using pushing
More suitably finance product.
Brief description of the drawings
Fig. 1 is one embodiment schematic diagram of the information-pushing method of the embodiment of the present application finance product；
Fig. 2 is another embodiment schematic diagram of the information-pushing method of the embodiment of the present application finance product；
Fig. 3 is another embodiment schematic diagram of the information-pushing method of the embodiment of the present application finance product；
Fig. 4 is one embodiment schematic diagram of the embodiment of the present application terminal device；
Fig. 5 is another embodiment schematic diagram of the embodiment of the present application terminal device；
Fig. 6 is another embodiment schematic diagram of the embodiment of the present application terminal device；
Fig. 7 is another embodiment schematic diagram of the embodiment of the present application terminal device；
Fig. 8 is another embodiment schematic diagram of the embodiment of the present application terminal device；
Fig. 9 is another embodiment schematic diagram of the embodiment of the present application terminal device.
Embodiment
Existing finance product information push generally according to the contrast of finance product cost performance, system judge finance product into
The ratio of this price and income, is pushed after carrying out risk assessment, however, the experience evaluation of user is for preparing to buy the reason
It is most important for the other users of property product, when carrying out the push of finance product information, if can consider that having bought user comments
The factor of valency information, which will have, utilizes push more suitably finance product.
Term " first ", " second ", " the 3rd " in the description and claims of this application and above-mentioned attached drawing, "
The (if present)s such as four " are for distinguishing similar object, without for describing specific order or precedence.It should manage
The data that solution so uses can exchange in the appropriate case, so that the embodiments described herein can be with except illustrating herein
Or the order beyond the content of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that
Cover it is non-exclusive include, for example, containing the process of series of steps or unit, method, system, product or equipment need not limit
In those steps or unit for clearly listing, but may include not list clearly or for these processes, method, production
The intrinsic other steps of product or equipment or unit.
In the embodiment of the present application, the information of the finance product can be located on specific financing APP, such as wealth regards APP.
The embodiment of the present application provides a kind of information-pushing method of finance product, refer to Fig. 1, will be made below
It is bright.
101st, the information of finance product group is obtained；
In the present embodiment, the information of finance product group includes text information, pictorial information, the video letter of finance product group
It is at least one in breath；
In the present embodiment, terminal device obtains the information of finance product group first, and the information of the finance product group can be with
It is by user or administrator's issue, can also be obtained from other equipment by internet by terminal device, do not limited herein specifically
It is fixed.
102nd, the information of finance product group is shown；
Terminal device is shown after obtaining finance product group information on screen interface, so that user can be to the finance product group
Information evaluated.
Before the terminal display finance product information, it can also classify to the finance product, specific mode classification
Can be first extract finance product group in the first finance product crucial phrase, when first finance product crucial phrase with
When the identical probability of preset crucial phrase is more than preset probability, determine that the first finance product is and preset crucial phrase pair
The X class finance product answered.Other mode classifications can also be used, this is not limited here.
Terminal device sends to server after classifying to finance product and audits, and then obtains instruction examination ＆ verification successful the
Two instructions and the information that finance product group is shown according to the instruction.
103rd, the first instruction is performed；
In the present embodiment, the first instruction is used for operation of the instruction user to the information of finance product group；
Terminal device performs after receiving the first instruction, which is used for instruction user to the information of finance product group
Operation.
104th, the evaluation information of finance product group is determined according to operation；
According to operation of the user to finance product group, terminal determines evaluation information of the user to finance product group, the evaluation
Information can be comment information, can also be the information such as to browse, thumb up, this is not limited here.
In the present embodiment, the evaluation information of finance product group is the evaluation letter of each finance product in finance product group
The set of breath.
105th, the information of target finance product in finance product group is pushed according to evaluation information.
Terminal device pushes the evaluation information of the finance product group according to user the information of the target finance product.
In the present embodiment, user's evaluation letter is determined according to the first of operation of the user to the information of finance product group the instruction
Breath, then pushes target finance product according to the evaluation information, is considered in the present embodiment during the information of push finance product
The factor of user's evaluation information.
In the present embodiment, user's operation can be that user comment operates, or user thumbs up operation, browses behaviour
It is at least one in work, forwarding operation, sharing operation, it is described below.
First, user's operation operates for comment, refer to Fig. 2, is illustrated below.
201st, the information of finance product group is obtained；
202nd, the information of finance product group is shown；
203rd, the first instruction is performed；
In the present embodiment, step 201 is to step 203 and embodiment illustrated in fig. 1 step 101 to 103 similar, specifically herein
Repeat no more.
204th, operated according to comment and determine the quantity of the general comment of each finance product and each financing in finance product group
The quantity of the first kind comment of product；
In the present embodiment, comment operation can be that user make choice finance product group the operation of comment, with
Family to finance product group information carry out favorable comment, in comment, difference is chosen as example, in this application scene only have three classes comment for user select
Select, the first kind comment quantity be favorable comment amount, in comment with difference comment respectively the second class comment and three classes comment, general comment
Amount be favorable comment, in comment, the quantity commented of difference and.
In the present embodiment, comment operation can also carry out finance product group for user the operation of text reviews, example
As user does finance product group progress text reviews, the keyword of terminal device acquisition text reviews and preset comment keyword
Compare, identical rate, which reaches, more than percent 50 is considered that the first kind is commented on, otherwise it is assumed that being the comment of the second class.
In the present embodiment, the user's comment information can be pushed together when user pushes the information of finance product group.
205th, determine that the quantity of first kind comment accounts for the percentage of corresponding general comment quantity；
According to the first kind number of reviews of each finance product and corresponding general comment quantity in finance product group, hundred are calculated
Divide ratio.
Such as first kind comment amount is 600, general comment stoichiometric is 1200, and positive rating is 50%.
206th, the maximum in percentage is determined；
The different percent values calculated are compared, are maximized.
207th, the target finance product in the corresponding finance product group of maximum in percentage is determined；
The corresponding finance product of the maximum is found after determining maximum, is target finance product.
208th, the information of target finance product is pushed.
In the present embodiment, operated as comment by limiting the operation to finance product, accounted for by comparing first kind comment
The ratio of general comment quantity simultaneously is maximized to obtain the corresponding target finance product of the maximum, so as to reach according to user comment
The purpose of operation push target finance product information.
2nd, user's operation is to thumb up operation, browse operation, forwarding operation, at least one in sharing operation, refer to figure
3, it is illustrated below.
301st, the information of finance product group is obtained；
302nd, the information of finance product group is shown；
303rd, the first instruction is performed；
In the present embodiment, step 301 is to step 303 and embodiment illustrated in fig. 1 step 101 to 103 similar, specifically herein
Repeat no more.
304th, at least one is determined according at least one operation thumbed up in operation, browse operation, forwarding operation, sharing operation
The corresponding at least one quantity of a operation and corresponding at least one weight coefficient；
In the present embodiment, user such as can thumb up finance product information, browse, forward, sharing at a series of behaviour
Make, terminal device is preset in advance each to operate corresponding weight coefficient, each corresponding unique weight coefficient of operation.
305th, determined according to corresponding at least one quantity and at least one weight coefficient by formula in finance product group
The corresponding synthesis result value of each finance product.
In the present embodiment, in synthesis result value=object run first kind operation amount the first generic operations of * weight system
The weight coefficient of second generic operation quantity the second generic operations of * in number+object run+... N generic operation numbers in object runs
The weight coefficient of the * the N generic operations is measured, the value range of N is n >=N >=1 and N is positive integer；
306th, the maximum in synthesis result value is determined；
In the present embodiment, determine in finance product group after the synthesis result value of each finance product, to determine synthesis result
Maximum in value.
307th, the target finance product in the corresponding finance product group of maximum in synthesis result value is determined；
308th, the information of target finance product is pushed.
Illustrated below in conjunction with specific application scenarios.
There are five finance product information in the information of one group of finance product, serial number 1,2,3,4,5, system intialization thumbs up behaviour
Work, browse operation, forwarding operation, the weight coefficient of sharing operation are respectively 0.2,0.2,0.2,0.4.
User browses 1,2, No. 3 in this group of finance product information, is thumbed up, forwards operation, browsed after user's operation,
Thumb up, forward total amount to be respectively 100,100,100；
Therefore 1,2, No. 3 finance product synthesis result value is 100*0.2+100*0.2+100*0.2=60.
User browses No. 4, is thumbed up, is forwarded, sharing operation, browses, thumbs up after user's operation, forwarding, sharing always
Amount is respectively 100,100,100,100；
Therefore No. 4 finance product synthesis result values are 100*0.2+100*0.2+100*0.2+100*0.4=100.
User browses No. 5, is thumbed up, is forwarded, sharing operation, browses, thumbs up after user's operation, forwarding, sharing always
Amount is respectively 100,100,100,200.
Therefore No. 5 finance product synthesis result values are 100*0.2+100*0.2+100*0.2+200*0.4=140.
It can be seen that highest in the synthesis result of No. 5 finance products in this group of finance product, therefore terminal device pushes No. 5 financings
The information of product.
In the present embodiment, by limit the operation to finance product as thumb up operation, browse operation, forwarding operation, point
At least one operation in operation is enjoyed, is obtained by the weight coefficient corresponding with the operation of the operating quantity according to every kind of finance product
Synthesis result value, so as to achieve the purpose that to push target finance product information according to user's evaluation information.
The embodiment of the present application is illustrated in the angle of above figure 1 to Fig. 3 from the information-pushing method of finance product, please
With reference to Fig. 4, the embodiment of the present application will be illustrated from the angle of terminal device below.
Acquiring unit 401, for obtaining the information of finance product group, the information of the finance product group includes the financing
It is at least one in the text information of product group, pictorial information, video information；
Display unit 402, for showing the information of the finance product group；
Execution unit 403, for performing the first instruction, first instruction is used for instruction user to the finance product group
Information operation；
Determination unit 404, for determining the evaluation information of the finance product group according to the operation；
Push unit 405, for pushing the letter of target finance product in the finance product group according to the evaluation information
Breath.
In the present embodiment, display unit 402 is shown after obtaining finance product information by acquiring unit 401, performs list
Member 403 executes instruction the first instruction of user's operation, and determination unit 404 determines that the evaluation of finance product group is believed according to the operation
Breath, subsequent push unit 405 push target finance product according to the information, realize the mesh that finance product is pushed according to user's operation
's.
In the present embodiment, the operation of user can be a variety of to be described below.
First, user's operation operates for comment, refer to Fig. 5, is illustrated below.
Acquiring unit 501, for obtaining the information of finance product group, the information of the finance product group includes the financing
It is at least one in the text information of product group, pictorial information, video information；
Display unit 502, for showing the information of the finance product group；
Execution unit 503, for performing the first instruction, first instruction is used for instruction user to the finance product group
Information operation；
Determination unit 504, for determining the evaluation information of the finance product group according to the operation；
Push unit 505, for pushing the letter of target finance product in the finance product group according to the evaluation information
Breath.
Wherein it is determined that unit includes：
First determining module 5041, the total of each finance product in the finance product group is determined for being operated according to comment
The quantity of the first kind comment of the quantity of comment and each finance product；
Second determining module 5042, the quantity for determining the first kind comment account for the corresponding general comment quantity
Percentage.
In the present embodiment, when user's operation operates for comment, each finance product first kind comment can be calculated
Quantity account for the percentage of general comment quantity, add the diversity of scheme implementation.
In the present embodiment, the purpose for calculating the comment percentage of each finance product be need to find out percentage it is highest
Target finance product, i.e. the first comment amount account for the highest finance product of general comment stoichiometric ratio, it is believed that it is most suitable financing production
Product simultaneously push, and refer to Fig. 6, are described below.
Acquiring unit 601, for obtaining the information of finance product group, the information of the finance product group includes the financing
It is at least one in the text information of product group, pictorial information, video information；
Display unit 602, for showing the information of the finance product group；
Execution unit 603, for performing the first instruction, first instruction is used for instruction user to the finance product group
Information operation；
Determination unit 604, for determining the evaluation information of the finance product group according to the operation；
Push unit 605, for pushing the letter of target finance product in the finance product group according to the evaluation information
Breath.
Wherein it is determined that unit includes：
First determining module 6041, the total of each finance product in the finance product group is determined for being operated according to comment
The quantity of the first kind comment of the quantity of comment and each finance product；
Second determining module 6042, the quantity for determining the first kind comment account for the corresponding general comment quantity
Percentage.
Push unit includes：
3rd determining module 6051, for determining the maximum in the percentage；
4th determining module 6052, for determining the financing production of the target in the corresponding finance product of the maximum
Product；
First pushing module 6053, for pushing the information of the target finance product.
In the present embodiment, by determining the corresponding target finance product of percent maximum value and pushing, scheme is added
The feasibility of implementation.
2nd, user's operation is to thumb up operation, browse operation, forwarding operation, at least one in sharing operation, refer to figure
7, it is illustrated below.
Acquiring unit 701, for obtaining the information of finance product group, the information of the finance product group includes the financing
It is at least one in the text information of product group, pictorial information, video information；
Display unit 702, for showing the information of the finance product group；
Execution unit 703, for performing the first instruction, first instruction is used for instruction user to the finance product group
Information operation；
Determination unit 704, for determining the evaluation information of the finance product group according to the operation；
Push unit 705, for pushing the letter of target finance product in the finance product group according to the evaluation information
Breath.
Wherein it is determined that unit includes：
5th determining module 7041, it is at least one in operation, browse operation, forwarding operation, sharing operation according to thumbing up
Operation determines the corresponding at least one quantity of at least one operation and corresponding at least one weight coefficient；
6th determining module 7042, for being passed through according to corresponding at least one quantity and at least one weight coefficient
Formula determines the corresponding synthesis result value of each finance product in the finance product group.
After the 5th determining module 7041 determines quantity and the weight coefficient of at least one operation in the present embodiment, the 6th
Determining module 7042 calculates the synthesis result value of each finance product according to the weight coefficient sum number gauge, by increasing financing production
Product push the details of foundation, improve the feasibility of scheme implementation.
In the present embodiment, when user's operation is to thumb up in operation, browse operation, forwarding operation, sharing operation at least
At one, the foundation of push unit push is the synthesis result value, refer to Fig. 8, is described below.
Acquiring unit 801, for obtaining the information of finance product group, the information of the finance product group includes the financing
It is at least one in the text information of product group, pictorial information, video information；
Display unit 802, for showing the information of the finance product group；
Execution unit 803, for performing the first instruction, first instruction is used for instruction user to the finance product group
Information operation；
Determination unit 804, for determining the evaluation information of the finance product group according to the operation；
Push unit 805, for pushing the letter of target finance product in the finance product group according to the evaluation information
Breath.
Wherein it is determined that unit includes：
5th determining module 8041, it is at least one in operation, browse operation, forwarding operation, sharing operation according to thumbing up
Operation determines the corresponding at least one quantity of at least one operation and corresponding at least one weight coefficient；
6th determining module 8042, for being passed through according to corresponding at least one quantity and at least one weight coefficient
Formula determines the corresponding synthesis result value of each finance product in the finance product group.
Push unit includes：
7th determining module 8051, for determining the maximum in the synthesis result value；
8th determining module 8052, for determining that the target in the corresponding finance product group of the maximum is managed
Property product；
Second pushing module 8053, pushes the information of the target finance product.
In the present embodiment, produced by determining the maximum in synthesis result value and pushing the corresponding financing of the maximum
Product, achieve the purpose that the information that finance product is pushed according to user's evaluation information, add the feasibility of scheme implementation.
The embodiment of the present application additionally provides another terminal device, as shown in figure 9, for convenience of description, illustrate only with
The relevant part of the embodiment of the present application, particular technique details do not disclose, refer to the embodiment of the present application method part.The terminal
Can be to include mobile phone, tablet computer, personal digital assistant (personal digital assistant, PDA), point-of-sale terminal
Any terminal device such as (point of sales, POS), vehicle-mounted computer, by taking terminal is mobile phone as an example：
Fig. 9 is illustrated that the block diagram with the part-structure of the relevant mobile phone of terminal provided by the embodiments of the present application.Reference chart
9, mobile phone includes：Radio frequency (radio frequency, RF) circuit 910, memory 920, input unit 930, display unit 940,
Sensor 950, voicefrequency circuit 960, Wireless Fidelity (wireless fidelity, WiFi) module 970, processor 980 and
The grade component of power supply 990.It will be understood by those skilled in the art that the handset structure shown in Fig. 9 does not form the restriction to mobile phone,
It can include than illustrating more or fewer components, either combine some components or different components arrangement.
Each component parts of mobile phone is specifically introduced with reference to Fig. 9：
RF circuits 910 can be used for receive and send messages or communication process in, the reception and transmission of signal, especially, by base station
After downlink information receives, handled to processor 980；In addition, the data sending of uplink will be designed to base station.In general, RF circuits 910
Including but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier (low noise
Amplifier, LNA), duplexer etc..In addition, RF circuits 910 can also be communicated by wireless communication with network and other equipment.
Above-mentioned wireless communication can use any communication standard or agreement, include but not limited to global system for mobile communications (global
System of mobile communication, GSM), general packet radio service (general packet radio
Service, GPRS), CDMA (code division multiple access, CDMA), wideband code division multiple access
(wideband code division multiple access, WCDMA), Long Term Evolution (long term evolution,
LTE), Email, Short Message Service (short messaging service, SMS) etc..
Memory 920 can be used for storage software program and module, and processor 980 is stored in memory 920 by operation
Software program and module, so as to perform various function application and the data processing of mobile phone.Memory 920 can mainly include
Storing program area and storage data field, wherein, storing program area can storage program area, the application journey needed at least one function
Sequence (such as sound-playing function, image player function etc.) etc.；Storage data field can be stored uses what is created according to mobile phone
Data (such as voice data, phone directory etc.) etc.., can be with addition, memory 920 can include high-speed random access memory
Including nonvolatile memory, for example, at least a disk memory, flush memory device or other volatile solid-states
Part.
Input unit 930 can be used for the numeral or character information for receiving input, and produce with the user setting of mobile phone with
And the key signals input that function control is related.Specifically, input unit 930 may include that contact panel 931 and other inputs are set
Standby 932.Contact panel 931, also referred to as touch-screen, collect user on it or neighbouring touch operation (such as user use
The operation of any suitable object such as finger, stylus or annex on contact panel 931 or near contact panel 931), and root
Corresponding attachment device is driven according to formula set in advance.Optionally, contact panel 931 may include touch detecting apparatus and touch
Two parts of controller.Wherein, the touch orientation of touch detecting apparatus detection user, and the signal that touch operation is brought is detected,
Transmit a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into touching
Point coordinates, then processor 980 is given, and the order that processor 980 is sent can be received and performed.Furthermore, it is possible to using electricity
The polytypes such as resistive, condenser type, infrared ray and surface acoustic wave realize contact panel 931.Except contact panel 931, input
Unit 930 can also include other input equipments 932.Specifically, other input equipments 932 can include but is not limited to secondary or physical bond
One or more in disk, function key (such as volume control button, switch key etc.), trace ball, mouse, operation lever etc..
Display unit 940 is various available for the information and mobile phone for showing by information input by user or being supplied to user
Menu.Display unit 940 may include display panel 941, optionally, can use liquid crystal display (liquid crystal
Display, LCD), the form such as Organic Light Emitting Diode (organic light-emitting diode, OLED) it is aobvious to configure
Show panel 941.Further, contact panel 931 can cover display panel 941, when contact panel 931 detect it is on it or attached
After near touch operation, processor 980 is sent to determine the type of touch event, is followed by subsequent processing device 980 according to touch event
Type corresponding visual output is provided on display panel 941.Although in fig.9, contact panel 931 and display panel 941
It is the component independent as two to realize the input of mobile phone and input function, but in some embodiments it is possible to by touch-control
Panel 931 and display panel 941 are integrated and that realizes mobile phone output and input function.
Mobile phone may also include at least one sensor 950, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein, ambient light sensor can be according to ambient light
Light and shade adjust the brightness of display panel 941, proximity sensor can close display panel 941 when mobile phone is moved in one's ear
And/or backlight.As one kind of motion sensor, accelerometer sensor can detect in all directions (generally three axis) acceleration
Size, size and the direction of gravity are can detect that when static, (for example horizontal/vertical screen is cut available for the application of identification mobile phone posture
Change, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；May be used also as mobile phone
The other sensors such as the gyroscope of configuration, barometer, hygrometer, thermometer, infrared ray sensor, details are not described herein.
Voicefrequency circuit 960, loudspeaker 961, microphone 962 can provide the audio interface between user and mobile phone.Audio-frequency electric
The transformed electric signal of the voice data received can be transferred to loudspeaker 961, sound is converted to by loudspeaker 961 by road 960
Signal output；On the other hand, the voice signal of collection is converted to electric signal by microphone 962, is turned after being received by voicefrequency circuit 960
Voice data is changed to, then after voice data output processor 980 is handled, through RF circuits 910 to be sent to such as another mobile phone,
Or voice data is exported to memory 920 further to handle.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronics postal by WiFi module 970
Part, browse webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Fig. 9 is shown
WiFi module 970, but it is understood that, it is simultaneously not belonging to must be configured into for mobile phone, can not change as needed completely
Become in the essential scope of application and omit.
Processor 980 is the control centre of mobile phone, using various interfaces and the various pieces of connection whole mobile phone, is led to
Cross operation or perform the software program and/or module being stored in memory 920, and call and be stored in memory 920
Data, perform the various functions and processing data of mobile phone, so as to carry out integral monitoring to mobile phone.Optionally, processor 980 can wrap
Include one or more processing units；Preferably, processor 980 can integrate application processor and modem processor, wherein, should
Operating system, user interface and application program etc. are mainly handled with processor, modem processor mainly handles wireless communication.
It is understood that above-mentioned modem processor can not also be integrated into processor 980.
Mobile phone further includes the power supply 990 (such as battery) to all parts power supply, it is preferred that power supply can pass through power supply pipe
Reason system and processor 980 are logically contiguous, so as to realize management charging, electric discharge and power managed by power-supply management system
Etc. function.
Although being not shown, mobile phone can also include camera, bluetooth module etc., and details are not described herein.
In the embodiment of the present application, the processor 980 included by the terminal also has following functions：
The information of finance product group is obtained, the information of the finance product group includes the word letter of the finance product group
It is at least one in breath, pictorial information, video information；
Show the information of the finance product group；
The first instruction is performed, first instruction is used for operation of the instruction user to the information of the finance product group；
The evaluation information of the finance product group is determined according to the operation；
The information of target finance product in the finance product group is pushed according to the evaluation information.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, may be referred to the corresponding process in preceding method embodiment, details are not described herein.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the division of unit,
Only a kind of division of logic function, can there is an other dividing mode when actually realizing, such as multiple units or component can be with
With reference to or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or discussed
Mutual coupling, direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING of device or unit or
Communication connection, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit
Component may or may not be physical location, you can with positioned at a place, or can also be distributed to multiple networks
On unit.Some or all of unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or in use, can
To be stored in a computer read/write memory medium.Based on such understanding, the technical solution of the application substantially or
Saying all or part of the part to contribute to the prior art or the technical solution can be embodied in the form of software product
Out, which is stored in a storage medium, can include some instructions and use so that a computer
Equipment (can be personal computer, server, or network equipment etc.) performs each embodiment Fig. 1 of the application to Fig. 3 methods
All or part of step.And foregoing storage medium can include：USB flash disk, mobile hard disk, read-only storage (read-only
Memory, ROM), random access memory (random access memory, RAM), magnetic disc or CD etc. are various to deposit
Store up the medium of program code.
More than, above example is only to illustrate the technical solution of the application, rather than its limitations；Although with reference to foregoing reality
Example is applied the application is described in detail, it will be understood by those of ordinary skill in the art that：It still can be to foregoing each
Technical solution described in embodiment is modified, or carries out equivalent substitution to which part technical characteristic；And these are changed
Or replace, the essence of appropriate technical solution is departed from the spirit and scope of each embodiment technical solution of the application.
Claims (14)
- A kind of 1. information-pushing method of finance product, it is characterised in that including：The information of finance product group is obtained, the information of the finance product group includes the text information of the finance product group, figure It is at least one in piece information, video information；Show the information of the finance product group；The first instruction is performed, first instruction is used for operation of the instruction user to the information of the finance product group；The evaluation information of the finance product group is determined according to the operation；The information of target finance product in the finance product group is pushed according to the evaluation information.
- 2. according to the method described in claim 1, it is characterized in that, described determine the finance product group according to the operation Evaluation information includes：Operated according to comment and determine the quantity of the general comment of each finance product and each financing in the finance product group The quantity of the first kind comment of product；Determine that the quantity of the first kind comment accounts for the percentage of the corresponding general comment quantity.
- 3. according to the method described in claim 2, it is characterized in that, described push the finance product according to the evaluation information The information of target finance product includes in group：Determine the maximum in the percentage；Determine the target finance product in the corresponding finance product of the maximum；Push the information of the target finance product.
- 4. according to the method described in claim 1, it is characterized in that, described determine the finance product group according to the operation Evaluation information includes：At least one operation according to thumbing up in operation, browse operation, forwarding operation, sharing operation determines at least one behaviour Make corresponding at least one quantity and corresponding at least one weight coefficient；Determined according to corresponding at least one quantity and at least one weight coefficient by formula in the finance product group The corresponding synthesis result value of each finance product.
- 5. according to the method described in claim 4, it is characterized in that, described push the finance product according to the evaluation information The information of target finance product includes in group：Determine the maximum in the synthesis result value；Determine the target finance product in the corresponding finance product group of the maximum；Push the information of the target finance product.
- 6. method according to claim 4 or 5, it is characterised in that the formula includes：In the object run second in weight coefficient+object run of the first generic operation described in first kind operation amount * The weight coefficient of second generic operation described in generic operation quantity *+... in object run described in described in N generic operations quantity * The weight coefficient of N generic operations=synthesis result value；Wherein, the value range of the N is n >=N >=1, and the N is positive integer.
- 7. the method any one of as requested 1 to 6, it is characterised in that after the information for obtaining finance product group, Before the information of the displaying finance product group, the method further includes：Classify to the finance product group；Sorted finance product group is sent to server and is audited；The second instruction is obtained, second instruction is used to indicate described audit successfully；The step of information for showing the finance product group is performed according to the described second instruction.
- 8. the method according to the description of claim 7 is characterized in that carrying out classification to the finance product group includes：Extract the crucial phrase of the first finance product in the finance product group；When the probability identical with preset crucial phrase when the crucial phrase of first finance product is more than preset probability, really Fixed first finance product is X class finance product corresponding with the preset crucial phrase.
- A kind of 9. terminal device, it is characterised in that including：Acquiring unit, for obtaining the information of finance product group, the information of the finance product group includes the finance product group Text information, pictorial information, at least one in video information；Display unit, for showing the information of the finance product group；Execution unit, for performing the first instruction, first instruction is used for information of the instruction user to the finance product group Operation；Determination unit, for determining the evaluation information of the finance product group according to the operation；Push unit, for pushing the information of target finance product in the finance product group according to the evaluation information.
- 10. terminal device according to claim 9, it is characterised in that the determination unit includes：First determining module, the number of the general comment of each finance product in the finance product group is determined for being operated according to comment The quantity of the first kind comment of amount and each finance product；Second determining module, the quantity for determining the first kind comment account for the percentage of the corresponding general comment quantity.
- 11. terminal device according to claim 10, it is characterised in that the push unit includes：3rd determining module, for determining the maximum in the percentage；4th determining module, for determining the target finance product in the corresponding finance product of the maximum；First pushing module, for pushing the information of the target finance product.
- 12. terminal device according to claim 9, it is characterised in that the determination unit includes：5th determining module, determines according at least one operation thumbed up in operation, browse operation, forwarding operation, sharing operation The corresponding at least one quantity of at least one operation and corresponding at least one weight coefficient；6th determining module, for being determined according to corresponding at least one quantity and at least one weight coefficient by formula The corresponding synthesis result value of each finance product in the finance product group.
- 13. terminal device according to claim 12, it is characterised in that the push unit includes：7th determining module, for determining the maximum in the synthesis result value；8th determining module, for determining the target finance product in the corresponding finance product group of the maximum；Second pushing module, pushes the information of the target finance product.
- A kind of 14. terminal device, it is characterised in that including：Memory, transceiver, processor and bus system；Wherein, the memory is used for storage program and instruction；The transceiver is used to information is received or sent under the control of the processor；The processor is used to perform the program in the memory；The bus system is used to connect the memory, the transceiver and the processor, so that the memory, institute State transceiver and the processor communicates；Wherein, the processor is used to call described program and the instruction in the memory, performs as in claim 1 to 8 Any one of them method.
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Application publication date: 20180420 |