CN107909163A - The method and server of a kind of precision marketing - Google Patents

The method and server of a kind of precision marketing Download PDF

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Publication number
CN107909163A
CN107909163A CN201711245898.9A CN201711245898A CN107909163A CN 107909163 A CN107909163 A CN 107909163A CN 201711245898 A CN201711245898 A CN 201711245898A CN 107909163 A CN107909163 A CN 107909163A
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component
equipment
user terminal
server
marketing program
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刘均
刘新
兰飞
郭启生
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Shenzhen City Car Wheel Linked Data Technology Co Ltd
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Shenzhen City Car Wheel Linked Data Technology Co Ltd
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Priority to CN201711245898.9A priority Critical patent/CN107909163A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/20Administration of product repair or maintenance
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/01Customer relationship services
    • G06Q30/015Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
    • G06Q30/016After-sales
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0605Supply or demand aggregation

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
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  • Human Resources & Organizations (AREA)
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  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses the method and server of a kind of precision marketing.A kind of method of precision marketing includes:The repair message of the equipment of at least one user terminal uploads is received, the repair message includes equipment brand, maintenance of equipment position, equipment fault report;According to the component update demand of equipment described in the equipment fault report analysis;The component update demand is counted according to preset rules and is sent to parts suppliers;Receive the component marketing program that the parts suppliers are submitted;The component marketing program is sent at least one user terminal.The above method can realize precision marketing according to the demand of user.

Description

The method and server of a kind of precision marketing
Technical field
The present invention relates to big data field, the method and server of a kind of precision marketing are disclosed.
Background technology
In the after-sale service of commodity, due to the randomness of after-sale service demand cause relevant service provider without normal direction after sale Service provider provides accurately marketing service.For example, in automobile field after sale, the components of a car breakdowns is probably engine, b vapour The component of car damage is probably parking brake etc..Moreover, the vehicle to maintenance factory repair also has certain contingency, for example, a Automobile may be carried out maintenance in the A maintenance factories near anchorage, and the B maintenance factories that b automobiles may arrive acquaintanceship carry out maintenance etc.. So parts suppliers can not know which type of component when which specific maintenance factory needing.For another example, in mobile phone after sale Field, the possible screen of mobile phone of C client have been broken, it is necessary to replace screen;The battery of mobile phone of D client can not charge, it is necessary to replace Battery.And C and D clients wherein repair their mobile phone also has certain randomness, cause the supplier of parts and components true Which type of spare and accessory parts where and when know needs.In the prior art, supplier can only sit back and wait maintenance factory by making a phone call or Visit to ask and sell, then, component could be sold to maintenance factory by supplier.
The content of the invention
An embodiment of the present invention provides the method and server of a kind of precision marketing, can be realized according to the demand of user Precision marketing.
First aspect, there is provided a kind of Precision Marketing Method, the described method includes:Receive at least one user terminal uploads Equipment repair message, the repair message include equipment brand, maintenance of equipment position, equipment fault report;According to described The component update demand of equipment described in equipment fault report analysis;The component update demand is counted according to preset rules and is sent To parts suppliers;Receive the component marketing program that the parts suppliers are submitted;By the component marketing program be sent to A few user terminal.
Alternatively, the component update demand includes at least:Component names, component brand, number of components.
Alternatively, it is described to count the component update demand according to preset rules, specifically include:According to the maintenance of equipment Position, the equipment brand and time count the component update demand.
Alternatively, it is described that the component marketing program is sent at least one user terminal, specifically include:According at least The equipment fault report of one user terminal uploads counts the component update demand of the corresponding user of the user terminal;By described in Component marketing program is according to the component update Requirement Decomposition of the user into marketing program corresponding with least one user terminal; The marketing program corresponding with least one user terminal is sent to corresponding user terminal.
Alternatively, after the repair message of equipment of at least one user terminal uploads is received, further include:By the dimension Repair information and be registered in block chain simultaneously the whole network broadcast.
Second aspect, there is provided a kind of server, including:Receiving unit, for receiving at least one user terminal uploads Equipment repair message, the repair message include equipment brand, maintenance of equipment position, equipment fault report;Analytic unit, Component update demand for the equipment according to the equipment fault report analysis;Statistic unit, for according to preset rules Count the component update demand and be sent to parts suppliers;The receiving unit, is additionally operable to receive the parts suppliers The component marketing program of submission;Transmitting element, for the component marketing program to be sent at least one user terminal.
Alternatively, the component update demand includes at least:Component names, component brand, number of components.
Alternatively, the statistic unit is specifically used for:According to the maintenance of equipment position, the equipment brand and time Count the component update demand.
Alternatively, the transmitting element is specifically used for:Reported and united according to the equipment fault of at least one user terminal uploads Count the component update demand of the corresponding user of the user terminal;By the component marketing program according to the user component more New demand resolves into marketing program corresponding with least one user terminal;Will the battalion corresponding with least one user terminal Pin scheme is sent to corresponding user terminal.
Alternatively, the server further includes:Registration unit, for the repair message to be registered in block chain and entirely Net broadcast.
By implementing the embodiment of the present invention, can be drawn according to the repair message of user terminal uploads detailed for faulty equipment The demand of details condition, and these demands are supplied to parts suppliers by finishing analysis, submitted further according to parts suppliers Marketing program is pushed to user terminal, it is achieved thereby that parts suppliers can be realized user according to the actual demand of user Precision marketing.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is attached drawing needed in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, without creative efforts, can be with Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of flow diagram of the method for precision marketing provided in an embodiment of the present invention.
Fig. 2 is the flow diagram of the method for another precision marketing provided in an embodiment of the present invention.
Fig. 3 is the flow diagram of the method for the precision marketing of another provided in an embodiment of the present invention.
Fig. 4 is a kind of structure diagram of server provided in an embodiment of the present invention;
Fig. 5 is a kind of structure diagram for server that another embodiment of the present invention provides.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, instead of all the embodiments.Based on this hair Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained without making creative work Example, belongs to the scope of protection of the invention.
It should be appreciated that ought use in this specification and in the appended claims, term " comprising " and "comprising" instruction Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment And be not intended to limit the present invention.As description of the invention and it is used in the attached claims, unless on Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and the appended claims is Refer to any combinations and all possible combinations of one or more of the associated item listed, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase " if it is determined that " or " if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
Referring to Fig. 1, Fig. 1 is a kind of flow diagram of Precision Marketing Method disclosed by the embodiments of the present invention, as schemed institute Show that method may include:
S101:Server receives the repair message of the equipment of at least one user terminal uploads, and the repair message includes Equipment brand, maintenance of equipment position, equipment fault report.
In the embodiment of the present invention, server can be centralized server or distributed server.Work as server When being centralized server, server include but not limited to large memory system, smart mobile phone, tablet computer, laptop, Desktop computer, portable digital player, Intelligent bracelet and intelligent watch etc..When server during distributed server, Server can be broadcast by large memory system, smart mobile phone, tablet computer, laptop, desktop computer, portable digital Put the distributed system of at least one of device, Intelligent bracelet and intelligent watch etc. composition.It should be noted that above-mentioned example Son is illustrated as one kind, is limited not as specific.
In the embodiment of the present invention, user terminal includes but not limited to the detection device with communication function, smart mobile phone, tablet Computer, laptop, desktop computer, portable digital player, Intelligent bracelet and intelligent watch etc..For example, use Family terminal can be the terminal that user logs in, when user is logged in same account in another station terminal, the terminal that newly logs in Become for user terminal.Alternatively, user logs in same account number at the same time with same account number on more station terminals, it is listed Terminal is just user terminal.It should be noted that above-mentioned example is illustrated as one kind, limited not as specific.
In the embodiment of the present invention, equipment can be mobile phone, computer, TV, air-conditioning, refrigerator, automobile and steamer etc..Ying Li Solution, equipment can also be in one or more complete device in addition to it can be one or more complete equipment Certain part, for example, compressor of the outer mechanical, electrical sound equipment regarded of the host of the engine of automobile, computer, air-conditioning, refrigerator etc..Need It is noted that above-mentioned example is illustrated as one kind, limited not as specific.
In the embodiment of the present invention, the repair message, which includes at least, equipment brand, the maintenance position of equipment, equipment fault Report.In addition, the repair message can also include telephone number, the corresponding use of user terminal of the corresponding user of user terminal Merchant information, repair message uplink time and the component update required time at family etc..Wherein, equipment brand can be equipment sheet The brand of the brand of body or the substitute of equipment.For example illustrate, the parking brake of automobile is A brands, can be used The parking brake of A brands, still, which can also compatibility B brands, i.e. the parking brake of B brands is the substitute of the parking brake of A brands.If Standby maintenance position can position to obtain by locating module.In the specific implementation, the locating module can be GPS module, Directly the position of equipment can be positioned by global position system, may be used primarily for outdoor free environments.In some realities Apply in example, which can also be radio frequency (Radio Frequency, RF) locating module, such as Wi-Fi locating modules or 3G locating modules etc., may be used primarily for positioning the equipment in environment indoors.Equipment fault report can be detailed Damage list of parts or failure code etc..When equipment fault is reported as damage list of parts, damage list of parts can By by obtaining in a manner of following:Maintenance personal has damaged by the inspection to faulty equipment, which component of discovering device Need replacing, and list damage list of parts and uploaded.When equipment fault is reported as failure code, failure code can lead to Following modes is crossed to be obtained, user or maintenance personal read the failure code of automobile using automobile fault diagnostic apparatus, and Failure code is uploaded onto the server.
Further, after server receives the repair message of the equipment uploaded, the repair message can be registered in In block chain and the whole network is broadcasted.It is to be understood that block chain is a kind of technology of secure storage, there is the features such as can not distorting, will tie up Repair information and be registered in block chain and effectively can prevent other people from distorting.
S102:According to the component update demand of equipment described in the equipment fault report analysis.
In embodiments of the present invention, component update demand includes at least:Component names, component brand, number of components.Component Upgrading demand can be described by the way of word, can also be recorded by the way of list.Component update demand It can be drawn according to equipment fault report analysis.For example illustrate, it is assumed that equipment fault report is as shown in table 1, then can divide Component update demand is separated out to need headlight two, parking brake one.It is to be understood that the example above is only used for illustrating, structure is not answered Limited into specific.
1 equipment fault of table is reported
Failure code Implication
00052 Parking brake loosens
00012 The left front lamp of car does not work
00011 The right headlight of car does not work
S103:The component update demand is counted according to preset rules and is sent to parts suppliers.
In the embodiment of the present invention, the component is counted according to the maintenance of equipment position, the equipment brand and time Upgrade demand.Below will respectively by maintenance of equipment position, equipment brand and exemplified by the time, illustrate server be how by The component update demand is counted according to preset rules and is sent to parts suppliers.
Assuming that being sent to the mantenance data of server according at least one user terminal and component update demand arranges To component update reguisition form as shown in Table 2:
2 component update reguisition form of table
Maintenance of equipment position Equipment brand Time Component update demand
A maintenance factories X brands July 6 2 car lights
B maintenance factories X brands July 7 1 parking brake
A maintenance factories Y brands July 7 1 car light
C maintenance factories Y brands July 6 1 parking brake
B maintenance factories Z brands July 7 1 loudspeaker
C maintenance factories Z brands July 6 2 loudspeaker
By taking maintenance of equipment position as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is united Meter, can obtain following as a result, A maintenance factories need 3 car lights, B maintenance factories need 1 parking brake and 1 loudspeaker, C maintenance factories Need 1 parking brake, two loudspeaker.Here, maintenance of equipment position is counted in units of maintenance factory, still, in reality In, maintenance of equipment position can also be counted with larger or smaller unit, for example, maintenance of equipment position can be with Area, township, city etc. are counted for unit, are not especially limited herein.
By taking equipment brand as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is counted, can It is following as a result, it is desirable to which 2 car lights of X brands, 1 parking brake is, it is necessary to 1 car light of Y brands, and a parking brake is, it is necessary to Z product to obtain 3 loudspeaker of board.Here, equipment brand is counted in units of brand, still, in practical applications, equipment brand It can also be counted with larger or smaller unit, can also be with company, collection if a company has multiple brands The unit of the biggers such as group is counted, and is not especially limited herein.
By taking the time as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is counted, can be obtained To following as a result, needed 2 car lights, 1 parking brake and two loudspeaker on July 6, needed July 71 parking brake, 1 car light with And 1 loudspeaker.Here, the time is counted in units of day, and still, in practical applications, the time can also be with bigger Or the unit of smaller is counted, for example, the time can be counted in units of hour, the moon, year etc., do not make to have herein Body limits.
It should be noted that it is to illustrate respectively by maintenance of equipment position, equipment brand and exemplified by the time in above-mentioned example How component update demand is counted, in practical applications, can also be with more dimensions to component update demand Counted, for example, being counted at the same time with two dimensions in maintenance of equipment position and equipment brand to component update demand.And And, it will be understood that statistics component is upgraded demand in addition to the dimension including maintenance of equipment position, equipment brand and time, It can also include other dimensions, be not especially limited herein.
S104:Receive the component marketing program that the parts suppliers are submitted.
In embodiments of the present invention, parts suppliers can be the supplier of single brand or multiple brands Supplier.For example, parts suppliers only provide the component of X brands, X brands, Y brands and Z brands can also be provided at the same time Component.Parts suppliers can be using the supplier of direct selling or the supplier of agency, i.e. what parts suppliers used The mode of selling can be direct selling or agency, be not especially limited herein.
In embodiments of the present invention, component marketing program is that the parts suppliers response statistics component update needs The statistical result asked and the marketing program produced.The component marketing program can include at least the quotation of component, optional Ground, the component marketing program can also include discount, electronic offers Securities, buying pattern, the means of payment and the contact of component Mode etc..
S105:The component marketing program is sent at least one user terminal.
In the embodiment of the present invention, server counts the use according to the equipment fault of at least one user terminal uploads report The component update demand of the corresponding user of family terminal, then, the component update by the component marketing program according to the user Requirement Decomposition is into marketing program corresponding with least one user terminal;Finally, will be described corresponding with least one user terminal Marketing program send to corresponding user terminal.For example illustrate, it is assumed that component marketing program is:If X components are adopted When purchase quantity is less than 5, the quotation of X components is 1000 yuan, if the purchase quantity of X components is 5 to 10, X components Offer as 800 yuan.The component update demand of server statistics user terminal A is 4 X components, and the component update of user terminal B needs Ask for 8 X components when, the component marketing program is resolved into option A and option b by server, wherein, option A is X component Offer as 1000 yuan, option b is that the quotation of X components is 800 yuan.Then, option A is pushed to user terminal A, general side by server Case B is pushed to user terminal B.
In above-mentioned example, server is that component marketing program is decomposed by foundation of purchase quantity, in practical application In, server can also with economic zone, cooperative relationship, marketing method and distance etc. be according to component marketing program into Row decomposes, and is not especially limited herein.
Further, the embodiment of the present invention can carry out storage information using block chain technology, can not be distorted with reaching Feature.Such as, the repair message of user terminal uploads is registered in block chain and the whole network is broadcasted.It should be noted that block chain A distributed account book, it is a kind of decentralization, go to trust by way of collective safeguard the technical side in an authentic data storehouse Case.From the perspective of data, block chain is a kind of hardly possible distributed data base being modified.Here " distribution " Not only it is presented as the distributed storage of data, is also embodied in the distributed recording (being safeguarded jointly by system participant) of data. From the perspective of technology, block chain is not a kind of single technology, but the result that multiple technologies are integrated.These technologies with New structure is combined, and forms a kind of new data record, storage and the mode of expression.Block chain have open, common recognition, Go center, go to trust, transparent, both sides are anonymous, can not distort and the feature such as can trace., can by the memory technology of block chain Effectively safely to be stored relevant information in the embodiment of the present invention, to prevent malicious user from being distorted to it.
Referring to Fig. 2, Fig. 2 is the flow diagram of the method for another precision marketing disclosed by the embodiments of the present invention, such as Method may include shown in figure:
S201:Pass through the error code of detection device read failure automobile.
S202:The terminal of maintenance factory uploads onto the server the repair message with error code.
S203:Repair message is recorded in block chain server and the whole network is broadcasted.
S204:Server analysis repair message, draws component update demand.
S205:Server by using parts suppliers be the maintenance factory in the preset range of place-centric as a unit, And the component update demand that the repair message for uploading this unit is drawn is pushed to the parts suppliers.
It is carried out with facilitating it is understood that the analytic process of server can be only the analysis to positional information Push, and the information such as error code of the accessory therein needed replacing is not dealt with, it is directly delivered to parts suppliers;Accessory After business receives the original device Trouble Report in analysis result, then oneself carry out analysis draw maintenance factory need number of components, Model and required time etc..
S206:The component marketing program that server receiving department part supplier submits.
S207:Server splits component marketing program according to the repair message of maintenance factory.
S208:The specific marketing program for being adapted to maintenance factory after being split to component marketing program is pushed to this by server Maintenance factory.
It is understood that the parts suppliers of successful match may have very much, it can be pressed preset rules by server Priority is given, such as priority division can be carried out by with the distance of maintenance factory, and for example can carry out priority by sales volume draws Point, it can be evaluated by masses carry out priority division for another example.Component it is possible to further a variety of aspects of synthesis to successful match Supplier carries out priority division, then by priority from high to low in a manner of parts suppliers are pushed to the maintenance factory, with side Just maintenance factory finds optimal parts suppliers.
It should be noted that the specific implementation process of the which part step of method shown in Fig. 2 can be found in a method Specific implementation process described in embodiment, details are not described herein.
Referring to Fig. 3, Fig. 3 is the flow diagram of the method for another precision marketing disclosed by the embodiments of the present invention, such as Method may include shown in figure:
S301:Server receives the repair message for the failure mobile phone that Cellphone Repairs point uploads.
S302:Repair message is recorded in block chain server and the whole network is broadcasted.
S303:Server analysis repair message, draws component update demand.
S304:Component update demand is sent to the parts suppliers of corresponding mobile phone brand by server according to mobile phone brand.
S305:Server receives the component marketing program that each parts suppliers upload.
S306:Server is split the component marketing program according to the component update demand of each Cellphone Repairs point.
It is understood that the possible brand of mobile phone component that different maintenace points needs is different, the marketing side resulted in the need for Case is different.For example, X maintenace points need the component of a, b brand, and Y maintenace points need the component of a, c brand, and the portion uploaded Part marketing program is the marketing program of each brand, so needing to be split, so that the component update of corresponding each maintenace point Demand.
S307:Specific marketing program after fractionation is sent to corresponding Cellphone Repairs point by server.
It should be noted that the specific implementation process of the which part step of method shown in Fig. 3 can be found in preceding method Specific implementation process described in embodiment, details are not described herein.
The embodiment of the present invention also provides a kind of server, which is used for the list for performing foregoing any one of them method Member.Specifically, it is a kind of schematic block diagram of server provided in an embodiment of the present invention referring to Fig. 4.The server bag of the present embodiment Include:Receiving unit 401, analytic unit 402, statistic unit 403, transmitting element 404.
Receiving unit 401, the repair message of the equipment for receiving at least one user terminal uploads, the repair message Including equipment brand, maintenance of equipment position, equipment fault report.
In the embodiment of the present invention, server can be centralized server or distributed server.Work as server When being centralized server, server include but not limited to large memory system, smart mobile phone, tablet computer, laptop, Desktop computer, portable digital player, Intelligent bracelet and intelligent watch etc..When server during distributed server, Server can be broadcast by large memory system, smart mobile phone, tablet computer, laptop, desktop computer, portable digital Put the distributed system of at least one of device, Intelligent bracelet and intelligent watch etc. composition.It should be noted that above-mentioned example Son is illustrated as one kind, is limited not as specific.
In the embodiment of the present invention, user terminal includes but not limited to the detection device with communication function, smart mobile phone, tablet Computer, laptop, desktop computer, portable digital player, Intelligent bracelet and intelligent watch etc..For example, use Family terminal can be the terminal that user logs in, when user is logged in same account in another station terminal, the terminal that newly logs in Become for user terminal.Alternatively, user logs in same account number at the same time with same account number on more station terminals, it is listed Terminal is just user terminal.It should be noted that above-mentioned example is illustrated as one kind, limited not as specific.
In the embodiment of the present invention, equipment can be mobile phone, computer, TV, air-conditioning, refrigerator, automobile and steamer etc..Ying Li Solution, equipment can also be in one or more complete device in addition to it can be one or more complete equipment Certain part, for example, compressor of the outer mechanical, electrical sound equipment regarded of the host of the engine of automobile, computer, air-conditioning, refrigerator etc..Need It is noted that above-mentioned example is illustrated as one kind, limited not as specific.
In the embodiment of the present invention, the repair message, which includes at least, equipment brand, the maintenance position of equipment, equipment fault Report.In addition, the repair message can also include telephone number, the corresponding use of user terminal of the corresponding user of user terminal Merchant information, repair message uplink time and the component update required time at family etc..Wherein, equipment brand can be equipment sheet The brand of the brand of body or the substitute of equipment.For example illustrate, the parking brake of automobile is A brands, can be used The parking brake of A brands, still, which can also compatibility B brands, i.e. the parking brake of B brands is the substitute of the parking brake of A brands.If Standby maintenance position can position to obtain by locating module.In the specific implementation, the locating module can be GPS module, Directly the position of equipment can be positioned by global position system, may be used primarily for outdoor free environments.In some realities Apply in example, which can also be radio frequency (Radio Frequency, RF) locating module, such as Wi-Fi locating modules or 3G locating modules etc., may be used primarily for positioning the equipment in environment indoors.Equipment fault report can be detailed Damage list of parts or failure code etc..When equipment fault is reported as damage list of parts, damage list of parts can By by obtaining in a manner of following:Maintenance personal has damaged by the inspection to faulty equipment, which component of discovering device Need replacing, and list damage list of parts and uploaded.When equipment fault is reported as failure code, failure code can lead to Following modes is crossed to be obtained, user or maintenance personal read the failure code of automobile using automobile fault diagnostic apparatus, and Failure code is uploaded onto the server.
Further, the server can also include registration unit, for the repair message to be registered in block chain In and the whole network broadcast.It is to be understood that block chain is a kind of technology of secure storage, there is the features such as can not distorting, by repair message Being registered in block chain effectively can prevent other people from distorting.
Analytic unit 402, the component update demand for the equipment according to the equipment fault report analysis.
In embodiments of the present invention, component update demand includes at least:Component names, component brand, number of components.Component Upgrading demand can be described by the way of word, can also be recorded by the way of list.Component update demand It can be drawn according to equipment fault report analysis.For example illustrate, it is assumed that equipment fault report is as shown in table 1, then can divide Component update demand is separated out to need headlight two, parking brake one.It is to be understood that the example above is only used for illustrating, structure is not answered Limited into specific.
1 equipment fault of table is reported
Failure code Implication
00052 Parking brake loosens
00012 The left front lamp of car does not work
00011 The right headlight of car does not work
Statistic unit 403, for counting the component update demand according to preset rules and being sent to parts suppliers.
In the embodiment of the present invention, the statistic unit 403, specifically for according to the maintenance of equipment position, the equipment Brand and time count the component update demand.Below will respectively using maintenance of equipment position, equipment brand and time as Example, illustrates server is how to count the component update demand according to preset rules and be sent to parts suppliers.
Assuming that being sent to the mantenance data of server according at least one user terminal and component update demand arranges To component update reguisition form as shown in Table 2:
2 component update reguisition form of table
By taking maintenance of equipment position as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is united Meter, can obtain following as a result, A maintenance factories need 3 car lights, B maintenance factories need 1 parking brake and 1 loudspeaker, C maintenance factories Need 1 parking brake, two loudspeaker.Here, maintenance of equipment position is counted in units of maintenance factory, still, in reality In, maintenance of equipment position can also be counted with larger or smaller unit, for example, maintenance of equipment position can be with Area, township, city etc. are counted for unit, are not especially limited herein.
By taking equipment brand as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is counted, can It is following as a result, it is desirable to which 2 car lights of X brands, 1 parking brake is, it is necessary to 1 car light of Y brands, and a parking brake is, it is necessary to Z product to obtain 3 loudspeaker of board.Here, equipment brand is counted in units of brand, still, in practical applications, equipment brand It can also be counted with larger or smaller unit, can also be with company, collection if a company has multiple brands The unit of the biggers such as group is counted, and is not especially limited herein.
By taking the time as an example, component update demand is carried out to the component update reguisition form shown in table 2 and is counted, can be obtained To following as a result, needed 2 car lights, 1 parking brake and two loudspeaker on July 6, needed July 71 parking brake, 1 car light with And 1 loudspeaker.Here, the time is counted in units of day, and still, in practical applications, the time can also be with bigger Or the unit of smaller is counted, for example, the time can be counted in units of hour, the moon, year etc., do not make to have herein Body limits.
It should be noted that it is to illustrate respectively by maintenance of equipment position, equipment brand and exemplified by the time in above-mentioned example How component update demand is counted, in practical applications, can also be with more dimensions to component update demand Counted, for example, being counted at the same time with two dimensions in maintenance of equipment position and equipment brand to component update demand.And And, it will be understood that statistics component is upgraded demand in addition to the dimension including maintenance of equipment position, equipment brand and time, It can also include other dimensions, be not especially limited herein.
The receiving unit 401, is additionally operable to receive the component marketing program that the parts suppliers are submitted.
In embodiments of the present invention, parts suppliers can be the supplier of single brand or multiple brands Supplier.For example, parts suppliers only provide the component of X brands, X brands, Y brands and Z brands can also be provided at the same time Component.Parts suppliers can be using the supplier of direct selling or the supplier of agency, i.e. what parts suppliers used The mode of selling can be direct selling or agency, be not especially limited herein.
In embodiments of the present invention, component marketing program is that the parts suppliers response statistics component update needs The statistical result asked and the marketing program produced.The component marketing program can include at least the quotation of component, optional Ground, the component marketing program can also include discount, electronic offers Securities, buying pattern, the means of payment and the contact of component Mode etc..
Transmitting element 404, for the component marketing program to be sent at least one user terminal.
In the embodiment of the present invention, the transmitting element 404, specifically for the equipment according at least one user terminal uploads Trouble Report counts the component update demand of the corresponding user of the user terminal, then, by the component marketing program according to The component update Requirement Decomposition of the user is into marketing program corresponding with least one user terminal;Finally, by described in and extremely Few corresponding marketing program of a user terminal is sent to corresponding user terminal.For example illustrate, it is assumed that component marketing side Case is:If the purchase quantity of X components is less than 5, the quotation of X components is 1000 yuan, if the purchase quantity of X components is At 5 to 10, the quotation of X components is 800 yuan.The component update demand of server statistics user terminal A is 4 X components, user When the component update demand of terminal B is 8 X components, the component marketing program is resolved into option A and option b by server, its In, option A is that the quotation of X components is 1000 yuan, and option b is that the quotation of X components is 800 yuan.Then, server pushes away option A User terminal A is given, option b is pushed to user terminal B.
In above-mentioned example, server is that component marketing program is decomposed by foundation of purchase quantity, in practical application In, server can also with economic zone, cooperative relationship, marketing method and distance etc. be according to component marketing program into Row decomposes, and is not especially limited herein.
Further, the embodiment of the present invention can carry out storage information using block chain technology, can not be distorted with reaching Feature.Such as, the repair message of user terminal uploads is registered in block chain and the whole network is broadcasted.It should be noted that block chain A distributed account book, it is a kind of decentralization, go to trust by way of collective safeguard the technical side in an authentic data storehouse Case.From the perspective of data, block chain is a kind of hardly possible distributed data base being modified.Here " distribution " Not only it is presented as the distributed storage of data, is also embodied in the distributed recording (being safeguarded jointly by system participant) of data. From the perspective of technology, block chain is not a kind of single technology, but the result that multiple technologies are integrated.These technologies with New structure is combined, and forms a kind of new data record, storage and the mode of expression.Block chain have open, common recognition, Go center, go to trust, transparent, both sides are anonymous, can not distort and the feature such as can trace., can by the memory technology of block chain Effectively safely to be stored relevant information in the embodiment of the present invention, to prevent malicious user from being distorted to it.
It is a kind of schematic block diagram for server that another embodiment of the present invention provides referring to Fig. 5.This implementation as depicted Server in example can include:One or more processors 501;One or more input equipments 502, one or more output Equipment 503 and memory 504.Above-mentioned processor 501, input equipment 502, output equipment 503 and memory 504 pass through bus 505 connections.Memory 502 is used to store computer program, and the computer program includes programmed instruction, and processor 501 is used for Perform the programmed instruction that memory 502 stores.Wherein, processor 501 is arranged to call described program instruction to perform:
The repair message of the equipment of at least one user terminal uploads is received, the repair message includes equipment brand, sets Standby maintenance position, equipment fault are reported;
According to the component update demand of equipment described in the equipment fault report analysis;
The component update demand is counted according to preset rules and is sent to parts suppliers;
Receive the component marketing program that the parts suppliers are submitted;
The component marketing program is sent at least one user terminal.
Alternatively, in some possible embodiments of the invention, the component update demand includes at least:Name of parts Title, component brand, number of components.
In some embodiments, it is described to count the component update demand according to preset rules, specifically include:According to institute State maintenance of equipment position, the equipment brand and the time statistics component update demand.
In some embodiments, it is described that the component marketing program is sent at least one user terminal, specific bag Include:The component update of the corresponding user of the user terminal is counted according to the equipment fault of at least one user terminal uploads report Demand;By the component marketing program according to the component update Requirement Decomposition of the user into corresponding with least one user terminal Marketing program;The marketing program corresponding with least one user terminal is sent to corresponding user terminal.
In some embodiments, after the repair message of equipment of at least one user terminal uploads is received, also wrap Include:The repair message is registered in block chain and the whole network is broadcasted.
It should be appreciated that in embodiments of the present invention, alleged processor 501 can be central processing unit (Central Processing Unit, CPU), which can also be other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic Device, discrete gate or transistor logic, discrete hardware components etc..General processor can be microprocessor or this at It can also be any conventional processor etc. to manage device.
Input equipment 502 can include Trackpad, fingerprint adopt sensor (finger print information that is used to gathering user and fingerprint Directional information), microphone etc., output equipment 503 can include display (LCD etc.), loudspeaker etc..
The memory 504 can include read-only storage and random access memory, and to processor 501 provide instruction and Data.The a part of of memory 504 can also include nonvolatile RAM.For example, memory 504 can also be deposited Store up the information of device type.
In the specific implementation, processor 501, input equipment 502, the output equipment 503 described in the embodiment of the present invention can Perform the realization side described in the first embodiment and second embodiment of the method for information exchange provided in an embodiment of the present invention Formula, also can perform the implementation of the described distributed node of the embodiment of the present invention, details are not described herein.
A kind of computer-readable recording medium, the computer-readable storage medium are provided in another embodiment of the invention Matter is stored with computer program, and the computer program includes programmed instruction, and described program instruction includes when being executed by processor The part or all of step of any type information interacting method described in above method embodiment.
The computer-readable recording medium can be the internal storage unit of the terminal described in foregoing any embodiment, example Such as the hard disk or memory of terminal.The computer-readable recording medium can also be the External memory equipment of the terminal, such as The plug-in type hard disk being equipped with the terminal, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) etc..Further, the computer-readable recording medium can also be wrapped both Including the internal storage unit of the terminal also includes External memory equipment.The computer-readable recording medium is used to store described Other programs and data needed for computer program and the terminal.The computer-readable recording medium can be also used for temporarily When store the data that has exported or will export.
Those of ordinary skill in the art may realize that each exemplary list described with reference to the embodiments described herein Member and algorithm steps, can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware With the interchangeability of software, each exemplary composition and step are generally described according to function in the above description.This A little functions are performed with hardware or software mode actually, application-specific and design constraint depending on technical solution.Specially Industry technical staff can realize described function to each specific application using distinct methods, but this realization is not It is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that for convenience of description and succinctly, foregoing description is The specific work process of system, terminal and unit, may be referred to the corresponding process in preceding method embodiment, details are not described herein.
In several embodiments provided herein, it should be understood that disclosed system, terminal and method, can be with Realize by another way.For example, device embodiment described above is only schematical, for example, the unit Division, is only a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or beg for The mutual coupling, direct-coupling or communication connection of opinion can be the INDIRECT COUPLING by some interfaces, device or unit Or communication connection or electricity, the connection of mechanical or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit The component shown may or may not be physical location, you can with positioned at a place, or can also be distributed to multiple In network unit.Some or all of unit therein can be selected to realize the embodiment of the present invention according to the actual needs Purpose.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also It is that unit is individually physically present or two or more units integrate in a unit.It is above-mentioned integrated Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially The part to contribute in other words to the prior art, or all or part of the technical solution can be in the form of software product Embody, which is stored in a storage medium, including some instructions are used so that a computer Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment the method for the present invention Portion or part steps.And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.
The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any Those familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replaced Change, these modifications or substitutions should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with right It is required that protection domain subject to.

Claims (10)

  1. A kind of 1. Precision Marketing Method, it is characterised in that the described method includes:
    The repair message of the equipment of at least one user terminal uploads is received, the repair message includes equipment brand, equipment is tieed up Repair position, equipment fault report;
    According to the component update demand of equipment described in the equipment fault report analysis;
    The component update demand is counted according to preset rules and is sent to parts suppliers;
    Receive the component marketing program that the parts suppliers are submitted;
    The component marketing program is sent at least one user terminal.
  2. 2. according to the method described in claim 1, it is characterized in that, the component update demand includes at least:Component names, portion Part brand, number of components.
  3. 3. according to the method described in claim 1, it is characterized in that, described need according to the preset rules statistics component update Ask, specifically include:
    The component update demand is counted according to the maintenance of equipment position, the equipment brand and time.
  4. 4. according to the method described in claim 1, it is characterized in that, it is described the component marketing program is sent to it is at least one User terminal, specifically includes:
    The component of the corresponding user of the user terminal is counted more according to the equipment fault of at least one user terminal uploads report New demand;
    By the component marketing program according to the component update Requirement Decomposition of the user into corresponding with least one user terminal Marketing program;
    The marketing program corresponding with least one user terminal is sent to corresponding user terminal.
  5. 5. according to any methods of claim 1-4, it is characterised in that receiving setting at least one user terminal uploads After standby repair message, further include:
    The repair message is registered in block chain and the whole network is broadcasted.
  6. A kind of 6. server, it is characterised in that including:
    Receiving unit, the repair message of the equipment for receiving at least one user terminal uploads, the repair message include setting Spare unit board, maintenance of equipment position, equipment fault report;
    Analytic unit, the component update demand for the equipment according to the equipment fault report analysis;
    Statistic unit, for counting the component update demand according to preset rules and being sent to parts suppliers;
    The receiving unit, is additionally operable to receive the component marketing program that the parts suppliers are submitted;
    Transmitting element, for the component marketing program to be sent at least one user terminal.
  7. 7. server according to claim 6, it is characterised in that the component update demand includes at least:Component names, Component brand, number of components.
  8. 8. server according to claim 6, it is characterised in that the statistic unit is specifically used for:
    The component update demand is counted according to the maintenance of equipment position, the equipment brand and time.
  9. 9. server according to claim 6, it is characterised in that the transmitting element is specifically used for:
    The component of the corresponding user of the user terminal is counted more according to the equipment fault of at least one user terminal uploads report New demand;
    By the component marketing program according to the component update Requirement Decomposition of the user into corresponding with least one user terminal Marketing program;
    The marketing program corresponding with least one user terminal is sent to corresponding user terminal.
  10. 10. according to the server described in claim 6-9 any claims, it is characterised in that the server further includes:
    Registration unit, is broadcasted for the repair message to be registered in block chain simultaneously the whole network.
CN201711245898.9A 2017-11-30 2017-11-30 The method and server of a kind of precision marketing Pending CN107909163A (en)

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CN105579822A (en) * 2013-07-31 2016-05-11 博世汽车服务解决方案公司 Diagnostic tool with parts ordering system
CN105683923A (en) * 2013-08-29 2016-06-15 莫达测有限公司 Detecting system
CN106023345A (en) * 2016-06-29 2016-10-12 北京奇虎科技有限公司 Car repair prompting method and system
CN106327302A (en) * 2016-08-24 2017-01-11 张军 Automobile part network transaction method and system

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CN105579822A (en) * 2013-07-31 2016-05-11 博世汽车服务解决方案公司 Diagnostic tool with parts ordering system
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