CN107886408A

CN107886408A - B2H business models

Info

Publication number: CN107886408A
Application number: CN201711222251.4A
Authority: CN
Inventors: 金欣
Original assignee: Individual
Current assignee: Individual
Priority date: 2017-11-29
Filing date: 2017-11-29
Publication date: 2018-04-06

Abstract

The present invention is to provide B2H business models, B2H polymerize electric business platform and day cat class seemingly, but function, scope, principle and complexity, much surmount a day cat, B2H is polymerize by narrow application, social activity polymerization, just needs polymerization, resource polymerization, and pass through big data split, consumer's lifecycle management is analyzed, and supply and demand is reached balance, meet demand by the systems such as HIM, ECO, JIT, C2B2F and business.

Description

B2H business models

Technical field

The present invention relates to B2H technical fields, and in particular to B2H business models.

Background technology

B2H refers to enterprise (Business) centered on house (House), family (Home), so that " 100% uses central server Each family " is theory, and with " turning into the leading happy family life ecology structure person of China " for vision, essence is provided for consumer Accurate, satisfied service and the business model of commodity, referred to as B2H.

B2H is based on technologies such as internet, DT big datas, AI artificial intelligence, HIM family information management；For consumer master The dynamic commodity kimonos precisely provided after comprehensive house ornamentation (House), house ornamentation in terms of market (House+), family life (Home) Business.

B2H be based on conventional internet house ornamentation or house ornamentation internet on once brand-new upgrading, traditional house ornamentation internet The object of solution is the finishing problem in house, and such a pattern has a larger limitation, such as house decoration frequency is relatively low, about ten Fit up once within 5 years, and only for finishing business, and B2H not only includes house ornamentation, also comprising the market after house ornamentation and family The service of life, it is exactly using kinsfolk as object, there is provided continue commodity and the daily necessities repeated, specifically, B2H and tradition The difference of Internet of Things house ornamentation is as shown in table 1：

Table 1

B2H is by external the Internet, electric business, big data, and internal information, artificial intelligence are technological means, are passed through Consumer's Life cycle data are managed, analyzed, with reference to and polymerize electric business, strange environment is built again for consumer Vertical connection, is one of B2H feature so as to reopen more preferable service for consumer.

The content of the invention

To solve the above problems, the invention provides B2H business models, by B2H by external the Internet, electric business, big Data, and internal information, artificial intelligence are technological means, via consumer's Life cycle data are managed, point Analysis, with reference to and polymerize electric business, connection is re-established to strange environment for consumer, so as to be that consumer reopens preferably Service.

In order to overcome deficiency of the prior art, the invention provides B2H business models, particularly relate to one kind and are based on B2H The solution of the method for business model, it is specific as follows：

B2H business models, the particular content that it is got a profit are as follows:

1：Before finishing, by big data Behavior-based control and psychology, intercepting consumer just needs, and in aggregation platform It is provided just to need to service, earn profit；

2：In finishing, by information system, for the decoration construction transparence of consumer, the implementation of consumer and company is reduced Cost, consumer demand is realized, and then cultivate seed client, disseminated public praise for enterprise, expand customer quantity；

3：Market after finishing, by behavioral data, physiological data before finishing of the early stage based on consumer, in fitment process Mass data analysis consumer spending custom, digital home services can be provided for consumer and pass through electricity as transaction data Business's platform provides commodity and service for consumer, earns profit；

4：Household consumption reconnects, and consumer is typically based on limited information and network of personal connections to maintain existing life to need Ask, change after strange place, network of personal connections is ineffective, and life is inconvenient, by data analysis, can be provided therewith for consumer The commodity of matching and service, Double Spending effect is produced, profit chance can be obtained again；

5：Consume outside home scenarios, by household member age, occupation, economic condition, family relationship, education background this The mass data of sample is analyzed, and the potential service in the such periphery of housekeeping can be provided for consumer, the consumption consciousness is excited, and is risen Level consumption standard, earns more profits.

Further, it is described to be based on B2H business models, include B2H polymerization electric business platforms, its content is as follows：

Commodity coverage：B2H is directed to family life product；

Service range：And B2H not only provides physical goods, while provide value-added service；

Set-off：B2H is polymerize by narrow application, mode as social polymerization carries out set-off；

Consumer's Life cycle：B2H is managed to consumer's Life cycle, and repeating query consumer each stage is accurate Commodity and service are provided；

Digital home：Family information is digitized by various digitlizations, information-based means, is information-based, being easy to B2H by B2H Preferably service each family；

Technical field：B2H increase on conventional internet DT big datas, AI artificial intelligence, VR+ enhancing virtual reality, The mode of Internet of Things；

Supply type：B2H uses supply chain, stands in demand angle, passive to provide commodity and service, and more fitting disappears The person's of expense external need and potential demand.

Further, the commodity coverage of the B2H includes：

What B2H business models were covered is that commodity add business, B2H be existing industry is carried out once brand-new resource consolidation and Upgrading；B2H provides home decoration, family life sex aids, big small household appliances and 3C digital, home repair and smart home, service And advertisement access, family's class life requirement are a kind of more people, long-term, lasting, repetition demand, include 140 group commodity, 2500 It is supplier, 10,000 brands, very big more than 100,000 single product, 1,000,000 SKU, the market space.

Further, the B2H digital homes include following content：

Wherein core the most is HIM, and it mainly includes four bulk contents, respectively merchandise news, houseclearing, 3D effects Fruit information, kinsfolk and customer relationship information, and the perfect of merchandise news needs IG intelligent shopping guide systems and BI business intelligences The auxiliary of system；Architecture information needs BIM system supplymentaries, and kinsfolk and customer relationship information (HCRM) need SCRM and AI auxiliary Help, 3D effect information needs U3D and VR system supplymentaries.

Further, the B2H business models are as follows the step of its B2H business model business procedure：

Step 1：Just need to intercept：I.e. by various polymerization ends and narrow application, the individual of user is captured from magnanimity electric business client People's information, behavioural information, progress just need to intercept, electric business platform corresponding to guiding user's entrance；

Step 2：Intelligent shopping guide：I.e. by DT big datas, AI modes, guide user and provide the user with recommendation commodity and Service, trust is established with user, forms viscosity；

Step 3：Platform polymerization：After establishing trust by intelligent shopping guide and user, each platform polymerization, synthesis carries for user For solution, including commodity and service；

Step 4：Demand tool is existing：I.e. when user receives platform polymerization, then formal entrance helps user to realize the first of demand Step, user formally turn into corresponding client；

Step 5：Transparent construction：I.e. by information systems such as flows after order, by construction process transparence, strengthen client Degree of belief, eliminate the worry of client；

Step 6：Seed user：Pass through transparent construction, successfully deliver, really realize that tool is existing for customer demand, capture visitor The family heart of a young woman, allow this client to turn into seed user, help company's publicity public praise, strengthen brand image and reputation；

Step 7：Digital home：I.e. by finishing, numeral is carried out to whole fitment process, the human, financial, and material resources information being related to Change, using family as target unit, information-based, digitlization is carried out to each family, forms home database；

Step 8：Consumption habit：Powerful i.e. by digital home is data-driven, analyzes and grasps each family and member Consumption habit, laid the foundation for follow-up service；

Step 9：Electric business supply chain：I.e. by digital home, HIM systems output consumption habit, consumption demand is analyzed, is used Electric business supply chain meets client's consumption demand, and demand and supply form closed loop；

Step 10：Foreign environment：I.e. each household person network of personal connections is of limited application, and leaves and is familiar with place personal relationship Net or memory are ineffective, and big data and AI than oneself by digitized family to knowing more about oneself, and consumer is just by B2H's Help；

Step 11：Electric business operation：I.e. by electric business operation, suggest in terms of actively providing commodity and service for B2H demanders, Strengthen client's viscosity；

Step 12：Double Spending：Recommend by continuing electric business operation for a long time, help consumer's decision, promote consumer Thoroughly receive electric business platform and Double Spending；

Step 13：Consumption excites：Pass through Double Spending, while establish deeper customer trust, control user completely Direct demand, excite user's potential demand；

Step 14：Consumption upgrading：I.e. based on long-term psychology, behavioural analysis and persistence maintenance customer relationship, with reference to client Consuming capacity, existing consumption demand is upgraded, improve client's quality and profit margin maximizes.

Beneficial effects of the present invention are：

B2H polymerize electric business platform and day cat class seemingly, but function, scope, principle and complexity, much surmounts a day cat, B2H It is polymerize by narrow application, social activity polymerization, just needs polymerization, resource polymerization, and pass through big data split, consumer's Life cycle Administrative analysis, and supply and demand is reached balance, meet demand by the systems such as HIM, ECO, JIT, C2B2F and business.

Brief description of the drawings

Fig. 1 is B2H core concept schematic diagram.

Fig. 2 is the schematic diagram that B2H contrasts with conventional internet Decoration Industry or house ornamentation internet industry.

Fig. 3 is the schematic diagram of B2H aggregation platforms.

Fig. 4 is the schematic diagram of B2H consumer's Life cycle and profit.

Fig. 5 is the schematic diagram of B2H commodity coverages.

Fig. 6 is the schematic diagram of B2H HIM family information management systems.

Embodiment

B2H business models are substantially B2B2C, are all to provide commodity and service for terminal consumer with Taobao, day cat class seemingly, But also have any different, as shown in table 2：

Table 2

The present invention is described further below in conjunction with drawings and examples.

As shown in figs 1 to 6, B2H business models, the particular content that it is got a profit are as follows:

B2H profit model has larger difference, conventional internet house ornamentation with conventional internet house ornamentation or house ornamentation internet Profitable offering only produced in entity fits up this business activity, and B2H covering consumer's Life cycle, to consumer fill Before repairing, in finishing, after finishing such three megastages can all produce different profitable offering, and the subdivision profitable offering after fitting up is more It is a piece very act.

It is described to be based on B2H business models, include B2H polymerization electric business platforms, its content is as follows：

Commodity coverage：It is different from Taobao day cat and is directed to full category, and B2H is directed to family life product；

Service range：It is different from a day cat and provides physical goods, and B2H not only provides physical goods, while increasing is provided Value service；

Set-off：It is very small without set-off behavior or set-off scope to be different from day cat, B2H is polymerize by narrow application, social polymerization Such mode carries out set-off；

Consumer's Life cycle：It is different from the pure passive acquisition client of day cat and concludes the transaction, B2H is to the full life of consumer Cycle is managed, and repeating query consumer precisely provides commodity and service in each stage；

Digital home：Be different from day cat nil home business and a function, B2H by various digitlizations, information-based means, Family information is digitized, be information-based, is easy to B2H preferably to service each family；

Technical field：It is different from day cat and uses conventional internet technology, such as PC webpage developments, mobile terminal APP exploitation, and B2H increases DT big datas, AI artificial intelligence, VR+ enhancings virtual reality, the mode of Internet of Things on conventional internet；

Supply type：It is different from a day cat and uses supply chain, commodity is actively provided from commodity supplier's angle, and B2H Supply chain is used, is stood in demand angle, it is passive that commodity and service are provided, more it is bonded consumer's external need and potential need Ask.

The commodity coverage of the B2H includes：

What B2H business models were covered is that commodity add business, and part is overlapped with some existing enterprises in the industry, but B2H More competitive, B2H is to carry out once brand-new resource consolidation and upgrading to existing industry；It is (larger in the industry that B2H provides home decoration Such as Red Star Micron, IKEA), family life sex aids (Liang Fan supermarkets and life department store), big small household appliances and 3C numbers Code (enterprise such as existing Guomei's household electrical appliances, Suning), home repair and smart home, service and advertisement access, the covering of B2H business models Goods and services face can more extensively, and family's class life requirement is a kind of more people, long-term, lasting, repetition demand, includes 140 It is group commodity, 2500 suppliers, about 10,000 brands, very big more than 100,000 single product, about 1,000,000 SKU, the market space.

The B2H digital homes (HIM family information management systems) include following content：

B2H business models need a series of support of IT products, wherein core the most is HIM (Home Information Management), this is also that it mainly includes four bulk contents not available for B2C, respectively merchandise news, houseclearing, 3D effect information, kinsfolk and customer relationship information, and the perfect of merchandise news needs IG intelligent shopping guide systems and BI commercial affairs The auxiliary of intelligence system；Architecture information needs BIM system supplymentaries, kinsfolk and customer relationship information (HCRM) need SCRM and AI is aided in, and 3D effect information needs U3D and VR system supplymentaries；Integrally combination could realize HIM house to numerous IT product systems above Front yard information management, it is each customer service so as to land B2H business models.

B2H business models are as follows the step of its B2H business model business procedure：

B2H business models business procedure (or operation process) include finishing before, in finishing, 3 stages and family after finishing Reconnection, home scenarios 2 extensions of consumption outside are consumed, altogether 5 bulk, 14 steps.Pass through consumer's Life cycle 14 The mode that individual step guides before and after carrying out, cultivates, excites, upgrading, service is provided for consumer, help user to dream of that tool is existing, shape Into closed loop

Step 4：Demand tool is existing：I.e. when user receives platform polymerization (supply of material source of service or commodity), then formal entrance is helped User is helped to realize the first step of demand, user formally turns into corresponding client；

The present invention is described in a manner of brief description of the drawings above, it will be understood by those of skill in the art that the disclosure Embodiments described above is not limited to, in the case of without departing from the scope of the present invention, can make a variety of changes, change and replace Change.

Claims

1.B2H business models, it is characterised in that the particular content that it is got a profit is as follows:

1：Before finishing, by big data Behavior-based control and psychology, intercepting consumer just needs, and in aggregation platform for it Offer just needs to service, and earns profit；

2：Be the decoration construction transparence of consumer by information system in finishing, reduce the implementation of consumer and company into This, realizes consumer demand, and then cultivates seed client, disseminates public praise for enterprise, expands customer quantity；

3：Market after finishing, by behavioral data, physiological data before finishing of the early stage based on consumer, the transaction in fitment process Mass data analysis consumer spending custom, digital home services can be provided for consumer and be put down by electric business as data Platform provides commodity and service for consumer, earns profit；

4：Household consumption reconnects, and consumer is typically based on limited information and network of personal connections to maintain existing life requirement, changed After strange place, network of personal connections is ineffective, and life is inconvenient, by data analysis, can be provided for consumer matching Commodity and service, produce Double Spending effect, profit chance can be obtained again；

5：Consumed outside home scenarios, by as household member age, occupation, economic condition, family relationship, education background Mass data is analyzed, and the potential service in the such periphery of housekeeping can be provided for consumer, the consumption consciousness is excited, upgrading disappears Take standard, earn more profits.

2. B2H business models according to claim 1, it is characterised in that wrapped in the method based on B2H business models B2H polymerization electric business platforms are included, its content is as follows：

Commodity coverage：B2H is directed to family life product；

Consumer's Life cycle：B2H is managed to consumer's Life cycle, and repeating query consumer precisely provides in each stage Commodity and service；

Digital home：Family information is digitized by various digitlizations, information-based means, is information-based, being easy to B2H more preferable by B2H The each family of service；

Technical field：B2H increases DT big datas, AI artificial intelligence, VR+ enhancings virtual reality, Internet of Things on conventional internet The mode of net；

Supply type：B2H uses supply chain, stands in demand angle, passive to provide commodity and service, is more bonded consumer External need and potential demand.

3. B2H business models according to claim 2, spy is characterized in that, the commodity coverage of the B2H includes：

What B2H business models were covered is that commodity add business, and B2H is to carry out once brand-new resource consolidation and liter to existing industry Level；B2H provide home decoration, family life sex aids, big small household appliances and 3C digital, home repair and smart home, service and Advertisement accesses, and family's class life requirement is a kind of more people, long-term, lasting, repetition demand, includes 140 group commodity, 2500 confessions Answer business, 10,000 brands, very big more than 100,000 single product, 1,000,000 SKU, the market space.

4. B2H business models according to claim 3, it is characterised in that the B2H digital homes include following content：

Wherein core the most is HIM, and it mainly includes four bulk contents, respectively merchandise news, houseclearing, 3D effect letter Breath, kinsfolk and customer relationship information, and the perfect of merchandise news needs IG intelligent shopping guide systems and BI Business Intelligence system Auxiliary；Architecture information needs BIM system supplymentaries, and kinsfolk and customer relationship information (HCRM) need SCRM and AI to aid in, 3D effect information needs U3D and VR system supplymentaries.

5. B2H business models according to claim 4, it is characterised in that the method based on B2H business models, its The step of B2H business model business procedures, is as follows：

Step 1：Just need to intercept：I.e. by various polymerization ends and narrow application, the personal of user is captured from magnanimity electric business client and is believed Breath, behavioural information, progress just need to intercept, electric business platform corresponding to guiding user's entrance；

Step 2：Intelligent shopping guide：I.e. by DT big datas, AI modes, guide user and provide the user with the commodity kimonos of recommendation Business, trust is established with user, forms viscosity；

Step 3：Platform polymerization：After establishing trust by intelligent shopping guide and user, each platform polymerization, synthesis provides the user solution Certainly scheme, including commodity and service；

Step 4：Demand tool is existing：I.e. when user receives platform polymerization, then the formal first step that demand is realized into help user, is used Family formally turns into corresponding client；

Step 5：Transparent construction：I.e. by information systems such as flows after order, by construction process transparence, strengthen customer trust Degree, eliminate the worry of client；

Step 6：Seed user：Pass through transparent construction, successfully deliver, really realize that tool is existing for customer demand, capture client's virtue The heart, allow this client to turn into seed user, help company's publicity public praise, strengthen brand image and reputation；

Step 7：Digital home：I.e. by finishing, whole fitment process, the human, financial, and material resources information being related to are digitized, Using family as target unit, information-based, digitlization is carried out to each family, forms home database；

Step 8：Consumption habit：Powerful i.e. by digital home is data-driven, analyzes and grasps each family and the consumption of member Custom, lays the foundation for follow-up service；

Step 9：Electric business supply chain：I.e. by digital home, HIM systems output consumption habit, consumption demand is analyzed, uses electric business Supply chain meets client's consumption demand, and demand and supply form closed loop；

Step 10：Foreign environment：I.e. each household person network of personal connections is of limited application, leave be familiar with place personal relationship's net or Remember ineffective, big data and AI than oneself by digitized family to knowing more about oneself, and consumer is just by B2H side Help；

Step 11：Electric business operation：I.e. by electric business operation, suggest in terms of actively providing commodity and service for B2H demanders, enhancing Client's viscosity；

Step 12：Double Spending：Recommend by continuing electric business operation for a long time, help consumer's decision, promote consumer thorough Receive electric business platform and Double Spending；

Step 13：Consumption excites：Pass through Double Spending, while establish deeper customer trust, control the straight of user completely Demand is connect, excites user's potential demand；

Step 14：Consumption upgrading：I.e. based on long-term psychology, behavioural analysis and persistence maintenance customer relationship, consumed with reference to client Ability, existing consumption demand is upgraded, improve client's quality and profit margin maximizes.