CN107872483A - Method for pushing, the apparatus and system of media content - Google Patents
Method for pushing, the apparatus and system of media content Download PDFInfo
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- CN107872483A CN107872483A CN201610854810.2A CN201610854810A CN107872483A CN 107872483 A CN107872483 A CN 107872483A CN 201610854810 A CN201610854810 A CN 201610854810A CN 107872483 A CN107872483 A CN 107872483A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/2866—Architectures; Arrangements
- H04L67/30—Profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
- H04L67/63—Routing a service request depending on the request content or context
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Abstract
This application discloses this application provides a kind of method for pushing of media content, including：Receive each push request from each media server；For each push request, following processing is performed：Determine specified dimension corresponding to push request or the value of dimension combination；The supplying system according to corresponding to determining the value that the dimension or dimension combine；Push request is transmitted to the corresponding supplying system, does menu processing to be push request, and pushed corresponding media content by corresponding media server according to menu result.Also disclose corresponding device and system.Media content push effect can be improved using above-mentioned technical proposal.
Description
Technical field
The application is related to internet arena, more particularly to a kind of method for pushing of media content, apparatus and system.
Background technology
With the development of Internet technology, increasing media content (including：Text, picture, audio, video etc.) meeting
Various users are pushed to by internet.Such as：User can receive when browsing webpage using terminal devices such as mobile phone, PC
The various media contents of network side push, such as：The advertisement of picture or video format, public good advertisement information, news etc..So,
News, content interested etc. when user can be known in time.This kind of media content is referred to alternatively as pushed information or push content etc..
The content of the invention
This application provides a kind of method for pushing of media content, including：Receive each push from each media server
Request；For each push request, following processing is performed：Determine what specified dimension or dimension corresponding to push request combined
Value；The supplying system according to corresponding to determining the value that the dimension or dimension combine；Push request is transmitted to described corresponding
Supplying system, menu processing is done to be push request, and passed through corresponding media content correspondingly according to menu result
Media server pushed.
Present invention also provides a kind of push control device of media content, including：Receiving module, dimension determining module,
Distribution module；The receiving module, receive each push request from each media server；It is described for each push request
Dimension determining module, determine specified dimension corresponding to push request or the value of dimension combination；The distribution module, according to described
Supplying system corresponding to the value determination of dimension or dimension combination, and push request is transmitted to the corresponding supplying system,
Menu processing is done to be push request, and corresponding media content is passed through by corresponding media services according to menu result
Device is pushed.
The application also proposed a kind of regular configuration device of media content, including：Subscriber interface module, there is provided visualization
Interface, receive operation of the user to the visualization interface；Rule module, the institute received in response to the subscriber interface module
State operation, generation push rule；Sending module, the push rule that the rule module is generated are sent to control service
Device, so that the push of its value matching that determination is combined with specified dimension or dimension corresponding to push request from the push rule
Rule, and the regular supplying system described of the push for being transmitted to the matching is asked into the push.
The application also proposed a kind of supplying system of media content, including：Media server, control server, push
System；Wherein, the media server, push request is sent in response to the access of user to the control server；It is described
Server is controlled, receives each push request from the media server；For each push request, following processing is performed：
Specified dimension corresponding to push request or the value of dimension combination are determined, the value combined according to the dimension or dimension determines corresponding
Supplying system, by the push request be transmitted to it is described corresponding to supplying system；The supplying system, it is each for what is received
Push request, menu processing is done for push request, and taken corresponding media content by the media according to menu result
Corresponding media server is pushed in business device.
The such scheme provided using the application, each push request is according to dimension or dimension group corresponding to each push request
The value of conjunction selects supplying system, and then the supplier of flow can carry out dimension division to flow, based on the division of dimension come
By traffic distribution to each supplying system to complete the push of content, assignment of traffic can be given to the supplying system being more suitable for, improved
The effect of media content push so that the selection of supplying system is more flexible, improves systematic function and operating efficiency.
Brief description of the drawings
In order to it is clearer explanation the application in technical scheme, in being described below to embodiment it is required use it is attached
Figure is briefly described, it should be apparent that, drawings in the following description are only some examples of the application, general for this area
For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.Its
In,
Fig. 1 is the system architecture figure that present application example is related to；
Fig. 2 is the method flow diagram in present application example；
Fig. 3 A~3B are that rule mapping schematic diagram is pushed in present application example；
Fig. 4 A~4B are that rule setting surface chart is pushed in present application example；
Fig. 5 is that rule setting schematic diagram is pushed in present application example；
Fig. 6 is the control device schematic diagram in present application example；
Fig. 7 is the configuration device schematic diagram in present application example；
Fig. 8 is that the computing device in present application example forms structural representation.
Embodiment
It is succinct and directly perceived in order to what is described, hereafter by describing some representational embodiments come to the solution of the present invention
It is illustrated.But all embodiments are not showed that herein.Substantial amounts of details is only used for helping to understand the present invention's in embodiment
Scheme, these details can be not limited to when technical scheme is realized.In order to avoid unnecessarily having obscured the present invention
Scheme, some embodiments are meticulously described, but only give framework.Hereinafter, " comprising " refer to " including
But be not limited to ", " according to ... " refer to " according at least to ..., but be not limited to according only to ... ".Specification and claims
In " comprising " refer to comprise at least in a way, should be construed in addition to the feature including mentioning afterwards, further feature
There may also be.
This application provides a kind of method for pushing of media content, the system architecture that this method is applied, as shown in Figure 1.
The system architecture includes：User equipment 101, media server 102, control server 103 and multiple supplying systems 104.In Fig. 1
One user equipment 101 and a media server 102 are only shown, and there can be multiple Hes of user equipment 101 in actual scene
Multiple media servers 102, the handling process for accessing a media server 102 only for a user equipment 101 here add
With explanation.When user accesses media server 102 by user equipment 101, such as：Browsed web content or viewing video
Deng, media server 102 prepares suitable media content (such as advertisement, news) being pushed to user equipment 101, that is, prepare to
User exposes media content.Now, media server 102 will push request (can be described as exposure request) accordingly and be sent to control
Server 103, push request can carry user's mark, displaying position information, media outlets information, facility information etc..Control clothes
Business device 103 is connected to multiple supplying systems 104 (also referred to as jettison system, dispensing engine, push engine etc.), each supplying system
104 Demand-Oriented sides (referring to the side for providing media content to be pushed, such as advertiser Advertiser) have respective push away
Send flow (also referred to as exposing flow) to sell pattern, therefore, respective menu strategy is had for push request.Control server
103 can be the push request selecting supplying system 104 received, and menu processing is carried out by the supplying system 104, and according to menu
As a result the push (also referred to as exposing) of corresponding media content is completed by media server 102, i.e.,：Supplying system 104 is based on certainly
The menu strategy of body determines the order matched with push request, and chained address for the media content that the order is carried etc. provides
To media server 102 so that media server 102 can obtain corresponding media content and be pushed to user equipment 101, enter
And realize the exposure of media content.Wherein, the various of flow sell pattern, including：Cost Per Mille (CPM) bag is disconnected, supports value
CPM is measured, support value the not amount of guarantor CPM etc..Different supplying systems 104, which may correspond to, different sells pattern.
Here, in the information that push request carries, user's mark can be that Internet user notes on various APP, website
The various accounts that volume uses, such as：The instant messaging such as QQ number, e-mail address, wechat account, microblog account, Taobao's account etc.；
Displaying position information is used for describing that media side provides in the user interface is used for pushing the position of media content, for example describes the page
In can be used to show the position of advertisement；Media outlets information is used for describing user equipment 101 accesses matchmaker by which type of channel
Body server 102, such as：What what visited by the network television-set top-set-box of brand or the network provided by operator
Ask；Facility information is used for describing user equipment 101 attribute of itself, such as：The equipment such as mobile terminal, PC, intelligent television
Type, brand/model information etc..
Above-mentioned user equipment 101 can be the hand-held terminal devices such as mobile phone, flat board, palm PC, or
The PC such as desktop computer, notebook computer, or the various intelligence with the Internet access capability and displaying interface such as intelligent television
Can equipment.Above-mentioned media server 102 can be the service that various display advertising services can be provided a user in internet
Device, such as：Portal site server, Online Video server, social networking application server (such as microblogging, wechat, instant messaging service
Device etc.), e-mail server, social network-i i-platform server (such as blog, BBS servers), electric business Platform Server (capital
The server of the platforms such as east, Taobao, Amazon) etc..Above-mentioned media server 102 and push control server 103 belongs to
The entity of media side supplier platform (SSP), i.e., all it is media side (Publisher) server.What supplier here referred to
It is the supplier for pushing flow (also referred to as exposing flow), i.e., a side of chance for exposure, also referred to as media side can be provided, are negative
Blame the side that media content is shown to user.Above-mentioned media content can be advertisement, the public affairs of the forms such as picture, video, audio
Beneficial advertisement information, news etc..
System architecture based on more than, this application provides a kind of distribution method of pushed information, and it can be applied to control
Server 103.As shown in Fig. 2 this method comprises the following steps：
Step 201：Control server 103 receives each push request from each media server 102, and is pushed away for each
Request is sent, performs following processing：
Step 202：Determine specified dimension (dimension) corresponding to push request or the value of dimension combination.Wherein, tie up
Degree combination represents the set of multiple dimensions, abbreviation dimension combination (combination of dimensions).
In some instances, the attribute that specified dimension or dimension combination can be included with user in itself (is also referred to as user to determine
To) relevant dimension, such as：The personal informations such as the geographical position at place, sex, age, for another example：Data mining is accessed according to history
The user behavior feature gone out, such as：The Type of website that frequentation is asked, conventional media outlets, social circle's feature, Behavior preference etc..
The relevant dimensional information of this attribute with user in itself can be maintained in user feature database, tieed up in user feature database
The characteristic (i.e. dimension collection) of a large amount of Internet users is protected, each user's mark can correspond to a dimension collection, to
Characterize the attributive character of corresponding user.Control server 103 can determine that user's mark that push request carries, then be used by inquiring about
Family property data base come determine the user mark corresponding to specified dimension or dimension combination value.
Some Internet service providers (ISP) can establish data management platform (DMP) to itself and/or third party user
Behavior on the internet carries out data mining to safeguard the user characteristic data of own user and/or third party user, also referred to as
The ISP for possessing a large amount of Internet users of user role (Persona), especially some main flows is also known as user's representation data
(such as Tengxun, Alibaba), its user characteristic data safeguarded more can be accurately depicted for various products/service
Target audience group feature.This user characteristic data can be maintained in user feature database (also referred to as user's representation data
Storehouse, user role database) in.
In some instances, specified dimension or dimension combination can also include the dimension relevant with the attribute that active user accesses
Degree, such as：Show position information, media outlets information, facility information etc..This dimension relevant with the attribute of active user's access
Value can obtain according to the parameter carried in the push request being currently received.Control server 103 can be from push request
Parameter corresponding to being combined with specified dimension or dimension is extracted, determines that this specified dimension or dimension combine further according to the parameter extracted
Value.Such as：Ginseng corresponding to being combined with the dimension including displaying position, media outlets, terminal specified is extracted in being asked from push
Number：Position information, media outlets information, facility information are shown, the value of dimension combination is determined further according to the parameter extracted.
In some instances, specified dimension or dimension combination can include：The dimension relevant with the attribute of user in itself and
The dimension relevant with the attribute that active user accesses.Now, above two mode is respectively adopted to obtain respective dimensions or dimension
The value of combination.
Step 203：Supplying system corresponding to the value determination that the dimension or dimension determined according to step 202 combines.
Step 204：Push request is transmitted to the supplying system that step 203 determines, done with being push request
Menu processing, and pushed corresponding media content by corresponding media server 102 according to menu result.
In examples detailed above, each push request is first forwarded to control server 103, by control server 103 according to each
Dimension corresponding to push request or the value of dimension combination select supplying system 104, and then the supply of flow (such as ad traffic)
Side can carry out dimension division to flow, and traffic distribution is completed into content to each supplying system 104 based on the division of dimension
Push (such as advertisement exposure), can by assignment of traffic give be more suitable for supplying system (such as：It can will specify certain region male's
Flow preferentially distributes to supplying system B, and other flows are preferentially distributed into supplying system A), improve the effect that media content pushes
Fruit so that the selection of supplying system is more flexible, improves systematic function and operating efficiency.
Meanwhile this traffic distribution mode based on dimension so that supplier can be according to the characteristics of each supplying system come clever
Customization distribution approach living, so can also be further ensured that more excellent receipts in the case where ensureing the exposure flow of party in request's purchase
The extension and popularization sold with itself product of benefit, more conducively flow, there is higher commercial value.
In some instances, above-mentioned steps 203 may include：It is determined that the value that the dimension or dimension that are determined with step 202 combine
The push rule to match, wherein, control and multiple push rules are configured with server 103, each push rule is corresponding one
Dimension or the value of dimension combination simultaneously describe corresponding supplying system, therefore the dimension or dimension that can be determined based on step 202
The value of combination matches to obtain push rule.Afterwards, using the supplying system of identified push rule description as above-mentioned corresponding
Supplying system.
Such as：One push rule can correspond to the value of following dimension combination：
1st, ad spot information：Www.qq.com, banner position；
2nd, media outlets：Millet TV box；
3rd, place city：Beijing, Shanghai.
So, it is consistent if the value of dimension combination corresponding to push request combines with dimension corresponding to this push rule,
Illustrate that push request matches with the push rule, then push request is transmitted to the push system of push rule description
System.
In some instances, in step 203, when the push for determining a matching is regular and which depict multiple push
During system, the exposure request is transmitted to the processing of the corresponding supplying system in step 204 may include：It is by multiple push
The priority orders of system, the exposure request is transmitted to these supplying systems successively, until a wherein supplying system menu into
Work(.Such as：The push rule describes three supplying system A~C and its priority, and the priority orders of this three are：Push
System A, supplying system B and supplying system C.Control server 103 to be first sent to push request by this priority orders
Supplying system A, supplying system A can be that menu processing is done in push request based on the menu strategy of itself, if menu success,
Menu result is sent to corresponding media server 102 to complete the push of media content by supplying system A, if menu
Failure, then feed back to control server 103, control server 103 again according to priority order will push request be transmitted to it is next
Supplying system (i.e. supplying system B), so circulation, until there is the success of supplying system menu.Wherein, if all supplying systems all
Menu fails, then explanation can not be directed to push request push media content, there will not be the exposure of media content.
In some instances, be to the push of media side (i.e. supplier) access in order to ensure media side benefit
System carries out priority division, and flow is sold with classification, generally, the supplying system highest priority of the corresponding disconnected pattern of CPM bags, its
Secondary is the supplying system that the corresponding guarantor that supports value measures CPM patterns, is the supplying system of the corresponding not amount of the guarantor CPM patterns of supporting value again, bids
The priority of jettison system is minimum.
In some instances, in step 203, when determining the push rule of a plurality of matching, this is pushed away in step 204
Sending request to be transmitted to the processing of the corresponding supplying system may include：By the priority orders of a plurality of push rule, this is pushed away
Request is sent to be transmitted to the supplying system of these push rule descriptions successively, until the success of a wherein supplying system menu.Such as：Really
The regular A and B of two matchings are made, regular A priority is high, then will push the supplying system for asking to be transmitted to regular A descriptions
A, supplying system A can be that menu processing is done in push request based on the menu strategy of itself, if menu success, by the push
Menu result is sent to corresponding media server 102 to complete the push of media content by system A, if menu fails,
Control server 103 is fed back to, control server 103 will push the supplying system B for asking to be transmitted to regular B descriptions again.
In some instances, as previously described, the supplying system of rule description may have multiple, be asked when by push
When being transmitted to the supplying system that wherein one push rule describes, if this pushes rule and describes multiple supplying systems,
By the priority orders of these supplying systems, push request is transmitted to these supplying systems successively, until wherein one push
System menu success.Specific processing has been described above, repeats no more here.
In examples detailed above, dimension corresponding to push request or dimension combination and its corresponding supplying system are based on push rule
Then determine, media side can flexibly configure push rule to meet needs that flow is sold as needed.It is a plurality of when occurring
During the regular and multiple supplying system of matching, according to priority it can distribute flow, so as to improve the push of media content effect
Fruit, improve systematic function and operating efficiency.
In some instances, control server 103 can further receive configuration server shown in Fig. 1 from media side
105 push rule, afterwards, corresponding with current push request dimension or dimension can be determined from these push rules received
The push rule that the value of degree combination matches, and then above-mentioned steps 203 and 204 are performed to turn using the push rule of this matching
Supplying system 104 is arrived in hair push request.Wherein, configuration server 105 may be in response to user's operation and generate various push rules,
It can also further edit, delete various push rules.
Substantial amounts of push rule is configured with server 103 is controlled, each push rule can be with its corresponding dimension
Or the value of dimension combination is index, so, the value that dimension or dimension corresponding to push request combine and these indexes are carried out
With with regard to corresponding one or more push rule can be found.
In some instances, control server 103 can further receive the value of each dimension from configuration server 105 with
Mapping relations between each push rule.In above-mentioned steps 203, control server 103 can be according to the mapping relations received, really
The push rule of the fixed value matching combined with the dimension or dimension currently determined.In other examples, server 103 is controlled
Such a mapping relations oneself can be established according to each push rule received from configuration server 105.
In the online traffic distribution stage, the quick push for judging and finding matching is needed to advise for current push request
Then, if matching a plurality of push rule, with regard to carrying out traffic distribution by the order of these regular priority.Due to whole online
Menu needs to return in Millisecond, therefore must be completed in the rule match stage within the extremely short time.To improve matching speed,
In some instances, the index of each push rule can be realized in a manner of Bitmap.Included specifically, establishing one
The field of certain amount bit, the quantity of bit is identical with the quantity of existing push rule, and each bit is corresponding one
Push rule, the mapping from each bit to corresponding push rule ID can be established, can be read by pushing rule ID and push away
Send the content of rule (such as：Described supplying system and its priority orders).Meanwhile establish each value of each dimension
(the also referred to as KEY values of flow attribution) arrives the mapping of each bit, wherein, a value of a dimension may be mapped to one
Individual or multiple bits.Configuration server 105 can establish above-mentioned mapping relations after generation push rule, including：Each dimension
Value to the mapping of above-mentioned field bit position, the mapping of each bit to push rule ID.Configuration server 105 takes to control
Business device 103 is sent can together be sent to these mapping relations control server 103 in a manner of configuration file when pushing regular.
Optionally, above-mentioned mapping relations oneself can also be established by control server 103 according to each push rule received.When control takes
, can be with based on the above-mentioned mapping relations received when business device 103 determines dimension corresponding to push request or the value of dimension combination
An above-mentioned field is obtained for the value of identified each dimension, wherein, each bit that the value of the dimension is mapped to is set to
For default value (for example being set to 1), afterwards, bit arithmetic (such as position and computing) is done to field corresponding to the value of each dimension
It is determined that the push rule for the matching to be used.For example position is done to above-mentioned each field and can obtain a new field with computing, should
Each bit for being set to default value (such as 1) just corresponds to the push rule of a matching in field.If in the field
The bit of default value is not set to, then explanation there is no the push rule of matching, then can use the push of acquiescence
Rule is asked to distribute the push.
Using above-mentioned mapping mode, field is stored in internal memory, and control server 103 is directly by between field
Bit arithmetic can match to obtain push rule, and storage quantity space all very littles that amount of calculation and push rule take can be quick
Matching primitives are completed, disclosure satisfy that the requirement of real-time of online menu.
In an example, one three push rules 1~3 are shared, then above-mentioned field has three bits.Such as Fig. 3 A institutes
Show, these three bits are respectively mapped to rule 1, rule 2 and rule 3.Meanwhile the value " male " of sex dimension maps to
One and second bit, the value " Shanghai " of city dimension map to second bit.When corresponding to a push request
The value of dimension combination is { " male ", " during Shanghai " }, as shown in Figure 3 B, based on the available field of sex dimension values " male "
" 110 ", and a field " 010 " is can obtain based on city dimension values " Shanghai ", the two fields are done with position and computing, can be obtained
The field " 010 " new to one, and then rule 2 can be mapped to by the bit that value is 1, i.e. with push request
The push rule matched somebody with somebody is rule 2, will do menu processing using the supplying system described by rule 2 for push request.
In some instances, user can be generated in configuration server 105, be compiled by the operation of visualization interface
Collect, delete push rule.Accordingly, configuration server 105 can generate in response to the operation of user, edits, delete push
Rule.Fig. 4 A and 4B show a kind of user interface for generating push rule.Fig. 4 A are related to dimension corresponding to setting push rule
Or dimension combination, wherein, user can set the advertisement position of push rule to tie up by operating the control under advertisement position association 301
Degree, the control by operating media outlets 302 can set the media outlets dimension of push rule, by operating 303 grams of city
The city dimension of push rule is set.Fig. 4 B are related to the supplying system for setting push rule, wherein, regular resource 304 is represented and pushed away
Send system (just referring to advertisement delivery system here), it can be seen that multiple priority can be divided to set supplying system, priority
Also two layers can be divided to divide, first layer is divided into priority 1~4, and two layers can be further divided under each one layer of priority preferentially
Level, such as：Under priority 1, supplying system priority corresponding to " conventional brand " is higher than " brand sequencing ", priority
Under 2, supplying system priority corresponding to " brand surplus " is higher than " sequencing of brand surplus ".Three kinds are shown in Fig. 3 B
Supplying system：IMPRO 305, intelligence win pin 306 and intelligence Correspondent 307, and user can therefrom select the push to advise by choosing operation
The supplying system then described.
During in view of online distribution flow, a push request may match a plurality of push rule, therefore be pushed away in setting
Multiple priority offering questions pushed between rule will be considered by sending during rule.In some instances, when generating a push
After rule, there can be the field of predetermined number bit based on dimension corresponding to the push rule or dimension combination producing one,
One or several bits (such as 1 or 2 bit) are corresponded to per dimension, according to the numerical value of bit corresponding to certain dimension
The push rule can be determined whether to should dimension.Configuration server 105 can be according to each in each push rule created
The value of dimension determines which push rule has overlapping, it is necessary to which which pushes rule progress priority setting to, and can be according to default
Logic be these rule setting priority orders.Such as：System can give tacit consent to the priority of the push rule of corresponding more various dimensions
It is higher.Further, several bits can be reserved in this field to set numerical priority value.When some push rules of discovery
When having overlapping, the numerical priority value in this field can be automatically set, further this field can be illustrated in user interface
In, user is if it is considered to the improper numerical priority value that can be adjusted in this field of priority that system is set automatically.This field
It can be used to characterize the priority of push rule, it is also possible to generate the ID of push rule.Because this field can characterize priority, institute
Can be ranked up based on this field to each push rule, control server 103 is available to, so, controls server 103
These push rules Jing Guo priority ranking can be directly preserved, need not just be read when pushing regular according to priority orders selection
Take any priority parameters, their selection successively that puts in order of direct basis.
Fig. 5 shows above-mentioned field corresponding to a push rule.The field includes 18 bits, corresponding 7 dimensions and
Priority, corresponding two bits per dimension, corresponding four bits of priority.As shown in figure 4, corresponding to the push rule
Dimension combination includes：Channel, position, location type and advertisement position.When push rule has overlapping with Else Rule, configuration clothes
Business device 105 can show dimension corresponding to this field and each bit shown in Fig. 5 in the user interface, and user can be manual
Adjustment wherein corresponds to the bit numerical value of priority.
Based on above method example, the application also proposed a kind of push control device of media content, and this device can answer
For controlling in server 103.As shown in fig. 6, this push control device 600 includes：Receiving module 601, dimension determining module
602 and distribution module 603.
Receiving module 601, receive each push request from each media server 102.
It is as follows for each push request, the processing of dimension determining module 602 and distribution module 603：
Dimension determining module 602, determine specified dimension corresponding to push request or the value of dimension combination.Distribution module
603, the value combined according to this dimension or dimension determine corresponding to supplying system 104, and push request is transmitted to it is described right
The supplying system 104 answered, menu processing is done to be push request, and led to corresponding media content according to menu result
Corresponding media server 102 is crossed to be pushed.
In some instances, dimension determining module 602, user's mark that push request carries, inquiry user spy are determined
Database is levied to determine specified dimension corresponding to user mark or the value of dimension combination.
In some instances, dimension determining module 602, from the push request extraction combine with specified dimension or dimension pair
The parameter answered, the value that specified dimension or dimension combine is determined according to the parameter extracted.
In some instances, distribution module 603, it is determined that the push rule for the value matching combined with above-mentioned dimension or dimension,
Push request is transmitted to the supplying system 104 of this push rule description.
In some instances, push control device 600 can further comprise：Configuration module 604, reception come from configuration service
The push rule of device 105, wherein, configuration server 105 operates in response to user and generates the push rule.Distribution module
603, from configuration module 604 receive push rule in determine the matching push rule.
Based on above method example, the application also proposed a kind of regular configuration device of media content, and this device can answer
For in configuration server 105.As shown in fig. 7, this regular configuration device 700 includes：Subscriber interface module 701, rule module
702 and sending module 703.
Subscriber interface module 701, there is provided visualization interface, receive operation of the user to this visualization interface.
Rule module 702, the operation received in response to subscriber interface module 701, generation push rule.
Sending module 703, by the push rule that rule module 702 generates be sent to control server 103 so that its from this
The push rule for the value matching that determination is combined with specified dimension or dimension corresponding to push request in a little push rules, and this is pushed away
The supplying system 104 that the push rule for sending request to be transmitted to the matching describes.
In some instances, regular configuration device 700 can further comprise：Mapping block 704, according to rule module 702
Each push rule of generation, the mapping relations established between the value of each dimension and each push rule.Wherein, sending module 703, enter
The mapping relations that mapping block 704 is established are sent to control server 103 by one step so that its according to this mapping relations from respectively pushing away
Send the push rule of the value matching that determination is combined with specified dimension or dimension corresponding to push request in rule.
The application also proposed a kind of supplying system of media content, as shown in figure 1, the system includes：Media server
102nd, server 103 and supplying system 104 are controlled.Wherein, media server 102 and supplying system 104 may have multiple.
Media server 102, push request is sent in response to the access of user to control server 103.
Server 103 is controlled, receives each push request from media server 102；For each push request, perform
Following processing：Specified dimension corresponding to push request or the value of dimension combination are determined, is combined according to the dimension or dimension
Supplying system corresponding to value determination, push request is transmitted to the corresponding supplying system 104.
Supplying system 104, asked for each push received, menu processing is done for push request, and according to choosing
Unijunction fruit is pushed corresponding media content by corresponding media server 102.
In some instances, said system can further comprise：Configuration server 105, operate and generate in response to user
Push rule, and push rule is provided and gives control server 103.Wherein, control server 103 further to receive and carry out self-configuring clothes
The push rule of business device 105, it is determined that the push rule for the value matching combined with the dimension or dimension currently determined, please by the push
Seek the supplying system 104 for being transmitted to this push rule description.Here, the personnel of media side can pass through network using user equipment
Configuration server 105 is accessed to send user's operation, to generate push rule, or further editor, deletion push rule.
In said apparatus and system, each module and entity realize that the concrete principle of respective function and method are retouched above
State, repeat no more here.
In addition, the device and each module in each example of the application can be integrated in a processing unit, also may be used
To be that modules are individually physically present, can also two or more devices or module it is integrated in a unit.It is above-mentioned
Integrated unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
In certain embodiments, above-mentioned various devices may operate in various computing devices, and is carried in the calculating and sets
In standby memory.
Present applicant proposes a kind of computing device, can run any of said apparatus or any combination.Such as Fig. 8 institutes
Show, the equipment includes：The computing device include one or more processor (CPU) 802, communication module 804, memory 806,
User interface 810, and for interconnecting the communication bus 808 of these components.
Processor 802 can be received and be sent data by communication module 904 to realize network service and/or local communication.
User interface 810 includes one or more output equipments 812, and it includes one or more loudspeakers and/or one
Or multiple visual displays.User interface 810 also includes one or more input equipments 814, and it is included such as, keyboard, mouse
Mark, voice command input block or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 806 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment, or other non-volatile solid-state memory devices.
Memory 806 stores the executable instruction set of processor 802, comprises at least：
Operating system 8816, including for handling various basic system services and journey for performing hardware dependent tasks
Sequence.
Using 818, include the application program of the handling process for realizing any one in above-mentioned each example or any combination.
In some instances, it may include dress shown in Fig. 6 shown devices 600 and/or the Fig. 8 of Fig. 7 shown devices 700 using 818
Put 800, each module in device 600 and/or 700 can be stored with machine-executable instruction.Processor 802 is by performing storage
Machine-executable instruction in device 806 in each module, and then the function of each module can be realized.
It should be noted that step and module not all in above-mentioned each flow and each structure chart is all necessary, can
To ignore some steps or module according to the actual needs.The execution sequence of each step is not fixed, can be entered as needed
Row adjustment.The division of each module is intended merely to facilitate the division functionally that description uses, and when actually realizing, a module can
Realized with point by multiple modules, the function of multiple modules can also be realized by same module, and these modules can be located at same
In individual equipment, it can also be located in different equipment.
Hardware module in each embodiment can in hardware or hardware platform adds the mode of software to realize.Above-mentioned software
Including machine readable instructions, it is stored in non-volatile memory medium.Therefore, each embodiment can also be presented as software product.
In each example, hardware can be realized by the hardware of special hardware or execution machine readable instructions.For example, hardware can be with
Permanent circuit or logical device (such as application specific processor, such as FPGA or ASIC) specially to design are used to complete specifically to grasp
Make.Hardware can also include PLD or circuit by software provisional configuration (as included general processor or other
Programmable processor) it is used to perform specific operation.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution
To realize.Obviously, data processor constitutes the application.In addition, it is generally stored inside the data processing in a storage medium
Program by program by directly reading out storage medium or by installing or copying to the storage of data processing equipment by program
Performed in equipment (such as hard disk and/or internal memory).Therefore, such storage medium also constitutes the application, and present invention also provides one
Kind non-volatile memory medium, wherein being stored with data processor, this data processor can be used for performing in the application
State any one of method example example.
Operating system that machine readable instructions corresponding to module in Fig. 6 and 7 can make to operate on computer etc. is completed
Some or all of operation described herein.Non-volatile computer readable storage medium storing program for executing can be the extension inserted in computer
In set memory or the memory set in the expanding element being connected with computer is write in plate.Installed in extension
CPU on plate or expanding element etc. can be according to instruction execution part and whole practical operations.
Non-volatile computer readable storage medium storing program for executing includes floppy disk, hard disk, magneto-optic disk, CD (such as CD-ROM, CD-R, CD-
RW, DVD-ROM, DVD-RAM, DVD-RW, DVD+RW), tape, Nonvolatile memory card and ROM.Selectively, can be by leading to
Communication network download program code from server computer.
In summary, the embodiment that the scope of claim should not be limited in example described above, and should incite somebody to action
Specification is as an entirety and gives broadest explanation.
Claims (18)
1. a kind of method for pushing of media content, it is characterised in that methods described includes：
Receive each push request from each media server；
For each push request, following processing is performed：
Determine specified dimension corresponding to push request or the value of dimension combination；
The supplying system according to corresponding to determining the value that the dimension or dimension combine；
By push request be transmitted to it is described corresponding to supplying system, do menu processing to be push request, and according to
Menu result is pushed corresponding media content by corresponding media server.
2. according to the method for claim 1, wherein, specified dimension or dimension combine corresponding to determination push request
Value, including：
Determine user's mark that push request carries；
User feature database is inquired about to determine the value of specified dimension or the dimension combination corresponding to user mark.
3. according to the method for claim 1, wherein, specified dimension or dimension combine corresponding to determination push request
Value, including：
Parameter corresponding to being combined with the specified dimension or dimension is extracted from push request；
Parameter according to being extracted determines the value of specified dimension or the dimension combination.
4. according to the method for claim 1, wherein, pushed away corresponding to the value determination combined according to the dimension or dimension
System is sent, including：
It is determined that the push rule for the value matching combined with the dimension or dimension；
Using the supplying system of the push rule description as the corresponding supplying system.
5. according to the method for claim 4, wherein, when determining one, push is regular and which depict multiple supplying systems
When, it is described that push request is transmitted to the corresponding supplying system, including：
By the priority orders of the multiple supplying system, the push request is transmitted to the multiple supplying system successively,
Until the success of a wherein supplying system menu.
6. the method according to claim 11, wherein, it is described to turn push request when determining that a plurality of push is regular
The corresponding supplying system is issued, including：
By the priority orders of a plurality of push rule, the push request is transmitted to a plurality of push rule successively and retouched
The supplying system stated, until the success of a wherein supplying system menu.
7. according to the method for claim 6, wherein, described when the push request is transmitted into wherein one push rule
Supplying system when, if this push rule describe multiple supplying systems, by the priority of the multiple supplying system
Sequentially, the push request is transmitted to the multiple supplying system successively, until the success of a wherein supplying system menu.
8. according to the method for claim 4, further comprise：The push rule from configuration server is received, wherein, institute
Configuration server is stated to operate in response to user and generate the push rule；
Wherein, the push rule of the matching is determined from the push rule received.
9. according to the method for claim 8, further comprise：Receive each dimension from the configuration server value with
Mapping relations between each push rule；
Wherein, the push rule of the value matching for determining to combine with the dimension or dimension, including：
According to the mapping relations, it is determined that the push rule for the value matching combined with the dimension or dimension currently determined.
A kind of 10. push control device of media content, it is characterised in that including：Receiving module, dimension determining module, distribution
Module；
The receiving module, receive each push request from each media server；
Asked for each push,
The dimension determining module, determine specified dimension corresponding to push request or the value of dimension combination；
The distribution module, the supplying system according to corresponding to determining the value that the dimension or dimension combine, and the push is asked
The corresponding supplying system is transmitted to, menu processing is done to be push request, and according to menu result by corresponding to
Media content is pushed by corresponding media server.
11. device according to claim 10, wherein, the dimension determining module, determine the use that push request carries
Family identifies, and inquires about user feature database to determine the value of specified dimension or the dimension combination corresponding to user mark.
12. device according to claim 10, wherein, the dimension determining module, extraction and institute from push request
Parameter corresponding to specified dimension or dimension combination is stated, determines what the specified dimension or dimension combined according to the parameter extracted
Value.
13. device according to claim 10, wherein, the distribution module, it is determined that combined with the dimension or dimension
It is worth the push rule of matching, push request is transmitted to the supplying system of the push rule description.
14. device according to claim 13, further comprises：Configuration module, receive the push from configuration server
Rule, wherein, the configuration server operates in response to user and generates the push rule；
Wherein, the distribution module, the push of the matching is determined in the push rule received from the configuration module
Rule.
A kind of 15. regular configuration device of media content, it is characterised in that including：
Subscriber interface module, there is provided visualization interface, receive operation of the user to the visualization interface；
Rule module, the operation received in response to the subscriber interface module, generation push rule；
Sending module, the push rule that the rule module is generated is sent to control server, so that it is pushed away from described
The push rule of the value matching that determination is combined with specified dimension or dimension corresponding to push request in rule is sent, and the push is asked
Seek the supplying system for the push rule description for being transmitted to the matching.
16. device according to claim 15, further comprises：
Mapping block, each push rule generated according to the rule module, establish between the value of each dimension and each push rule
Mapping relations；
Wherein, the sending module, the mapping relations for further establishing the mapping block are sent to the control clothes
Business device, so that it determines corresponding with push request specified dimension or dimension according to the mapping relations from the push rule
The push rule of the value matching of combination.
A kind of 17. supplying system of media content, it is characterised in that including：Media server, control server, supplying system；
Wherein,
The media server, push request is sent in response to the access of user to the control server；
The control server, receive each push request from the media server；For each push request, perform such as
Lower processing：Determine specified dimension corresponding to push request or the value of dimension combination, the value combined according to the dimension or dimension
It is determined that corresponding supplying system, the corresponding supplying system is transmitted to by push request；
The supplying system, asked for each push received, menu processing is done for push request, and according to menu knot
Fruit is pushed corresponding media content by corresponding media server in the media server.
18. system according to claim 17, further comprises：Configuration server, operated in response to user and generate and push away
Rule is sent, and provides the push rule to the control server；
Wherein, the control server, further receive from the configuration server the push rule, it is determined that with it is described
The push rule of the value matching of dimension or dimension combination；Push request is transmitted to the push system of the push rule description
System.
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| CN107872483B (en) | 2020-12-04 |
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