CN107871211A - Generation method, medium, device and the computing device of user's growth curve - Google Patents
Generation method, medium, device and the computing device of user's growth curve Download PDFInfo
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Abstract
Embodiments of the present invention provide a kind of generation method, medium, device and the computing device of user's growth curve.The generation method of user's growth curve includes：Obtain behavioral data of the user within each scoring cycle；According to behavioral data of the user within each scoring cycle, score of the user within each scoring cycle is calculated；According to score of the user within each scoring cycle, the growth curve of the user is generated.The technical scheme of the embodiment of the present invention can be integrated index of the user within each scoring cycle, and then the growth curve of each user is generated in a uniform manner, to help operation personnel quickly to understand user, and the stage residing for user, user type and user's value etc. are determined, improve the efficiency of user behavior analysis.
Description
Technical field
Embodiments of the present invention are related to communication and field of computer technology, more specifically, embodiments of the present invention relate to
And generation method, medium, device and the computing device of user's growth curve.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein
Description recognizes it is prior art not because not being included in this part.
Internet product possesses larger amount of user group, and they are in the different stages in the different time, main point
For following four-stage：Starting phase, growth stage, stationary phase and decline phase, these stages together constitute the life cycle of user.
Above-mentioned four-stage is not that each user can undergo, and may be without obvious boundary between each stage
Limit, user may quickly reach stationary phase in a short period of time, or be lost at once after entering the starting phase, but user's Life Cycle
Analysis of the value fluctuation of phase to user behavior data has very important effect.
The content of the invention
In order to determine the life cycle of user, it is necessary to be monitored to user's growth, the monitoring on user's growth at present
Scheme is typically to use conversion ratio form and various user's identifications, such as high-value user's identification, is lost in user's identification.But
This mode needs to carry out substantial amounts of data processing, is very white elephant for user.
Therefore, a kind of generation scheme of improved user's growth curve is highly desirable to, can be by user in each scoring week
Index in phase is integrated to generate the growth curve of each user, and then operation personnel can be aided in divide user
Analysis, improve the efficiency of user behavior analysis.
In the present context, embodiments of the present invention it is expected to provide a kind of generation method of user's growth curve, medium,
Device and computing device.
In the first aspect of embodiment of the present invention, there is provided a kind of generation method of user's growth curve, including：Obtain
Take behavioral data of the family within each scoring cycle；According to behavioral data of the user within each scoring cycle, calculate
Score of the user within each scoring cycle；It is raw according to score of the user within each scoring cycle
Into the growth curve of the user.
In some embodiments of the invention, based on aforementioned schemes, according to row of the user within each scoring cycle
For data, score of the user within each scoring cycle is calculated, including：According to the user in each scoring cycle
Interior behavioral data, calculate the score of multiple scoring types of the user within each scoring cycle；According to the use
The score of multiple scoring types of the family within each scoring cycle, the user is calculated within each scoring cycle
Score.
In some embodiments of the invention, type of foundation is included based on aforementioned schemes, the multiple scoring type；Calculate
The score of type of foundation of the user within any scoring cycle, including：The user is counted in any scoring cycle
The triggering situation and triggering effect of each assigned operation are directed to before and within any scoring cycle；According to the triggering feelings
Condition, the triggering effect and score value corresponding to each assigned operation, the user is calculated within any scoring cycle
Type of foundation score.
In some embodiments of the invention, based on aforementioned schemes, according to the triggering situation, the triggering effect and institute
Score value corresponding to stating each assigned operation, calculate the score of type of foundation of the user within any scoring cycle, bag
Include：According to score value corresponding to the triggering situation, the triggering effect and each assigned operation, the user is calculated in institute
State the score value that each assigned operation is directed in any scoring cycle；The user is directed within any scoring cycle
The score value of each assigned operation is added up, and obtains obtaining for type of foundation of the user within any scoring cycle
Point.
In some embodiments of the invention, based on aforementioned schemes, each assigned operation is included with lower part or complete
Portion：Registration operation, activation manipulation, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, tie up
Determine cell-phone number operation, binding Email Accounts operates, real-name authentication operates, gets starting fund operation.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
The core type of value；The score of core type of the user within any scoring cycle is calculated, including：Determine the user
Each core index it is described it is any scoring the cycle in corresponding desired value；According to each core index of the user in institute
Corresponding desired value in any scoring cycle is stated, calculates obtaining for core type of the user within any scoring cycle
Point.
In some embodiments of the invention, based on aforementioned schemes, according to each core index of the user described
Corresponding desired value in any scoring cycle, the score of core type of the user within any scoring cycle is calculated,
Including：According to each core index of the user it is described it is any scoring the cycle in corresponding desired value, determine the user
Each core index it is described it is any scoring the cycle in score value；According to each core index of the user at described
The weight of score value and each core index in one scoring cycle, the user is calculated by way of weighted sum and is existed
The score of core type in any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, according to desired value and the mapping relations of score value, it is determined that
Score value of each core index of the user within any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, each core index is included with lower part or complete
Portion：Accumulated recharge amount in predetermined amount of time, add up to supplement with money number in predetermined amount of time, add up to supplement day with money in predetermined amount of time
Time interval of number, last supplementing with money currently scores the duration in cycle.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
Enliven the general type of situation；The score of general type of the user within any scoring cycle is calculated, including：According to described
Behavioral data of the user within any scoring cycle, determine each conventional index of the user in any scoring week
Corresponding desired value in phase；According to each conventional index of the user it is described it is any scoring the cycle in corresponding desired value,
Calculate the score of general type of the user within any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, according to each conventional index of the user described
Corresponding desired value in any scoring cycle, the score of general type of the user within any scoring cycle is calculated,
Including：According to each conventional index of the user it is described it is any scoring the cycle in corresponding desired value, determine the user
Each conventional index it is described it is any scoring the cycle in score value；According to each conventional index of the user at described
The weight of score value and each conventional index in one scoring cycle, the user is calculated by way of weighted sum and is existed
The score of general type in any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, each conventional index is included with lower part or complete
Portion：It is accumulative log in number of days, log duration, within a cycle of scoring participation activity number.
In some embodiments of the invention, based on aforementioned schemes, according to the user within each scoring cycle
Multiple scoring types score, calculate the user it is described it is each scoring the cycle in score, including：The user is existed
The score of multiple scoring types in each scoring cycle is added up, to obtain the user in each scoring week
Score in phase.
In some embodiments of the invention, based on aforementioned schemes, according to the user within each scoring cycle
Score, generate the growth curve of the user, including：Generate coordinate system；Identify the user successively in the coordinate system
Score within each scoring cycle；According to it is described it is each scoring the cycle sequencing, in the coordinate system successively
Coordinate points corresponding to score of the user within each scoring cycle are connected, obtain the growth curve of the user.
In the second aspect of embodiment of the present invention, there is provided a kind of medium, be stored thereon with program, the program is located
Manage the method realized when device performs as described in first aspect in above-mentioned embodiment.
In the third aspect of embodiment of the present invention, there is provided a kind of generating means of user's growth curve, including：Obtain
Unit is taken, for obtaining behavioral data of the user within each scoring cycle；Processing unit, for according to the user each
The behavioral data to score in the cycle, calculate score of the user within each scoring cycle；Generation unit, for basis
Score of the user within each scoring cycle, generate the growth curve of the user.
In some embodiments of the invention, included based on aforementioned schemes, the processing unit：First computing unit, use
In the behavioral data according to the user within each scoring cycle, it is more within each scoring cycle to calculate the user
The score of individual scoring type；Second computing unit, for multiple scorings according to the user within each scoring cycle
The score of type, calculate score of the user within each scoring cycle.
In some embodiments of the invention, type of foundation is included based on aforementioned schemes, the multiple scoring type；It is described
First computing unit is configured to：Count user pin before any scoring cycle and within any scoring cycle
Triggering situation and triggering effect to each assigned operation；According to the triggering situation, the triggering effect and each finger
Score value corresponding to fixed operation, calculate the score of type of foundation of the user within any scoring cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit：Touched according to described
Heat condition, the triggering effect and score value corresponding to each assigned operation, the user is calculated in any scoring week
The score value of each assigned operation is directed in phase；By the user it is described it is any scoring the cycle in for it is described it is each specify
The score value of operation is added up, and obtains the score of type of foundation of the user within any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, each assigned operation is included with lower part or complete
Portion：Registration operation, activation manipulation, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, tie up
Determine cell-phone number operation, binding Email Accounts operates, real-name authentication operates, gets starting fund operation.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
The core type of value；First computing unit is configured to：Determine that each core index of the user any is commented described
Divide corresponding desired value in the cycle；According to each core index of the user it is described it is any scoring the cycle in corresponding index
Value, calculate the score of core type of the user within any scoring cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit：According to the use
Each core index at family corresponding desired value within any scoring cycle, determines that each core index of the user exists
Score value in any scoring cycle；According to each core index of the user commenting within any scoring cycle
The weight of score value and each core index, the user is calculated by way of weighted sum in any scoring cycle
The score of interior core type.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit：According to desired value
With the mapping relations of score value, score value of each core index of the user within any scoring cycle is determined.
In some embodiments of the invention, based on aforementioned schemes, each core index is included with lower part or complete
Portion：Accumulated recharge amount in predetermined amount of time, add up to supplement with money number in predetermined amount of time, add up to supplement day with money in predetermined amount of time
Time interval of number, last supplementing with money currently scores the duration in cycle.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
Enliven the general type of situation；First computing unit is configured to：According to the user within any scoring cycle
Behavioral data, determine each conventional index of the user corresponding desired value within any scoring cycle；According to described
Each conventional index of user corresponding desired value within any scoring cycle, calculates the user in any scoring
The score of general type in cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit：According to the use
Each conventional index at family corresponding desired value within any scoring cycle, determines that each conventional index of the user exists
Score value in any scoring cycle；According to each conventional index of the user commenting within any scoring cycle
The weight of score value and each conventional index, the user is calculated by way of weighted sum in any scoring cycle
The score of interior general type.
In some embodiments of the invention, based on aforementioned schemes, each conventional index is included with lower part or complete
Portion：It is accumulative log in number of days, log duration, within a cycle of scoring participation activity number.
In some embodiments of the invention, it is configured to based on aforementioned schemes, second computing unit：By the user
The score of multiple scoring types within each scoring cycle is added up, to obtain the user in each scoring
Score in cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, the generation unit：Generate coordinate system；
Score of the user within each scoring cycle is identified in the coordinate system successively；According to each scoring cycle
Sequencing, successively by the user in coordinate points phase corresponding to each score to score in the cycle in the coordinate system
Even, the growth curve of the user is obtained.
In the fourth aspect of embodiment of the present invention, there is provided a kind of computing device, including：Processor and memory,
The memory storage has executable instruction, and the processor is used to call the executable instruction of the memory storage to perform such as
Method in above-mentioned embodiment described in first aspect.
According to generation method, medium, device and the computing device of user's growth curve of embodiment of the present invention, pass through root
According to user it is each scoring the cycle in behavioral data calculate user it is each scoring the cycle in score, with according to user each
The growth curve of score generation user in the individual scoring cycle, enabling carry out index of the user within each scoring cycle
Integrate, and then generate the growth curve of each user in a uniform manner, to help operation personnel quickly to understand user, and determine
Stage, user type and user's value residing for user etc., improve the efficiency of user behavior analysis.
Brief description of the drawings
Detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention are read by reference to accompanying drawing
, feature and advantage will become prone to understand.In the accompanying drawings, if showing the present invention's by way of example, and not by way of limitation
Dry embodiment, wherein：
Fig. 1 diagrammatically illustrates the flow chart of the generation method of user's growth curve according to the embodiment of the present invention；
Fig. 2 diagrammatically illustrates a kind of flow chart of implementation process of the step S12 shown in Fig. 1；
Fig. 3 diagrammatically illustrates type of foundation of the calculating user according to an embodiment of the invention within any scoring cycle
Score flow chart；
Fig. 4 shows score value schematic diagram corresponding to each operation according to an embodiment of the invention；
Fig. 5 diagrammatically illustrates core type of the calculating user according to an embodiment of the invention within any scoring cycle
Score flow chart；
Fig. 6 diagrammatically illustrates general type of the calculating user according to an embodiment of the invention within any scoring cycle
Score flow chart；
Fig. 7 shows the growth curve signal of the generation method generation of user's growth curve according to an embodiment of the invention
Figure；
Fig. 8 diagrammatically illustrates the block diagram of the generating means of user's growth curve according to an embodiment of the invention.
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Embodiment
The principle and spirit of the present invention is described below with reference to some illustrative embodiments.It should be appreciated that provide this
A little embodiments are not with any just for the sake of better understood when those skilled in the art and then realize the present invention
Mode limits the scope of the present invention.On the contrary, these embodiments are provided so that the present invention is more thorough and complete, and energy
It enough will fully convey the scope of the invention to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program product.Therefore, the present invention can be implemented as following form, i.e.,：Complete hardware, complete software
(including firmware, resident software, microcode etc.), or the form that hardware and software combines.
According to the embodiment of the present invention, it is proposed that a kind of generation method, medium, device and the calculating of user's growth curve
Equipment.
Herein, it is to be understood that involved term " user's growth curve " represents user being directed to a certain production
Product (such as internet product, APP) are shown from the process for touching loss by way of curve.
In addition, any number of elements in accompanying drawing is used to example and unrestricted, and any name is only used for distinguishing,
Without any restrictions implication.
Summary of the invention
The inventors discovered that the monitoring scheme on user's growth is typically to use conversion ratio form and various users at present
Identification, such as high-value user identification, it is lost in user's identification.But this mode needs to carry out substantial amounts of data processing, for
It is very white elephant for user.
Therefore, embodiments of the present invention provide a kind of generation method, medium, device and the calculating of user's growth curve
Equipment, index of the user within each scoring cycle can be integrated to generate the growth curve of each user, Jin Erke
To aid in operation personnel to analyze user, the efficiency of user behavior analysis is improved.
After the general principle of the present invention is described, lower mask body introduces the various non-limiting embodiment party of the present invention
Formula.
Application scenarios overview
Understand spirit and principles of the present invention it should be noted that following application scenarios are for only for ease of and show, this
The embodiment of invention is unrestricted in this regard.On the contrary, embodiments of the present invention can apply to it is applicable any
Scene.
The behavioral data of user can be input to real using the present invention by operation personnel when needing to analyze user
In the equipment for applying the generation method of user's growth curve of mode, so the equipment can according to the behavioral data of each user,
Score of each user within each scoring cycle is calculated, and the growth song of each user is generated according to the score being calculated
Line, because each user corresponds to a growth curve, therefore the growth curve generated can aid in operation personnel to each use
Stage, user type and user's value residing for family are analyzed, and improve efficiency of the operation personnel to user behavior analysis.
Illustrative methods
With reference to above-mentioned application scenarios, the use according to exemplary embodiment of the invention is described referring to figs. 1 to Fig. 7
The generation method of family growth curve.
Fig. 1 diagrammatically illustrates the flow chart of the generation method of user's growth curve according to the embodiment of the present invention.
Shown in reference picture 1, the generation method of user's growth curve according to the embodiment of the present invention, including following step
Suddenly：
Step S10, obtain behavioral data of the user within each scoring cycle；
Step S12, according to behavioral data of the user within each scoring cycle, the user is calculated described each
The score to score in the cycle；
Step S14, according to score of the user within each scoring cycle, the growth for generating the user is bent
Line.
Method shown in Fig. 1 makes it possible to be integrated index of the user within each scoring cycle, and then with unified
Mode generate the growth curve of each user, to help operation personnel quickly to understand user, and determine the stage residing for user,
User type and user's value etc., improve the efficiency of user behavior analysis.
Realize that details is described in detail below for above-mentioned each step：
In step slo, the effect in cycle of scoring is to be used to calculate user's score in certain period of time, multiple scoring weeks
Phase has run through the life cycle of user.Alternatively, a scoring cycle can be one day, two days or one week etc., specifically can root
Set according to products characteristics and demand.
In step s 12, it can calculate the score of multiple scoring types of user to calculate user's score.Alternatively, exist
In the exemplary embodiment of the present invention, shown in reference picture 2, step S12 can include：
Step S121, according to behavioral data of the user within each scoring cycle, the user is calculated described each
The score of multiple scoring types in the individual scoring cycle.
In an embodiment of the present invention, multiple scoring types can include：Type of foundation, the core for identifying user's value
Heart type and the general type that situation is enlivened for identifying user.Below for each scoring type, elaborate on how to calculate
Score within a certain scoring cycle：
Type of foundation：
Alternatively, obtaining for type of foundation of the user within any scoring cycle is calculated shown in reference picture 3, in step S121
Point, including：
Step S301, count the user and be directed to before any scoring cycle and within any scoring cycle
The triggering situation and triggering effect of each assigned operation.
In embodiments of the invention, the score of type of foundation can be the lifelong effective score value once imparting, and may
Occur in the whole life cycle of user, it is therefore desirable to which counting user is before any scoring cycle and in any scoring week
For the triggering situation and triggering effect of each assigned operation in phase, for calculating base of the user within any scoring cycle
The score of plinth type.
In an embodiment of the present invention, each assigned operation includes following part or all of：Registration operation, activation behaviour
Work, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, the operation of binding cell-phone number, binding
Email Accounts operation, real-name authentication operation, get starting fund operation.
Step S302, according to score value, meter corresponding to the triggering situation, the triggering effect and each assigned operation
Calculate the score of type of foundation of the user within any scoring cycle.
In an exemplary embodiment of the present invention, step S302 includes：According to the triggering situation, it is described triggering effect and
Score value corresponding to each assigned operation, calculate the user and be directed to each specified behaviour within any scoring cycle
The score value of work；Score value of the user for each assigned operation within any scoring cycle is added up, obtained
To the score of type of foundation of the user within any scoring cycle.
It should be noted that triggering situation indicates whether to trigger corresponding operation, than such as whether triggering binding bank
The operation of card；Trigger effect and represent the performance after trigger action, such as bind bank card success, the card crash of binding bank；
Score value corresponding to operation refers to being directed to the score value of each operating and setting in advance, such as binding the operation of bank card, if tying up
Fixed success, then give 5 points.
In one particular embodiment of the present invention, for a certain APP products, score value corresponding to each operation can be such as figure
Shown in 4.Specifically, after user opens APP, if unregistered, 0 point is obtained；It is if registered, it is determined whether to succeed in registration.If not
Succeed in registration, then obtain 1 point；If succeed in registration, it is determined whether get activation fund.If succeeding in registration, and activation money is got
Gold, then obtain 5 points；If succeeding in registration, and activation fund is not got, then obtain 2 points.If binding cell-phone number, 5 points are obtained, if unbound
Cell-phone number, then obtain 0 point.And then the score of the type of foundation of user is calculated according to each score value.
In an embodiment of the present invention, the accounting of basic score value can be adjusted correspondingly according to different products, greatly
Cause scope can be between the 5%-20% of total score, for example can be set as 10%.
Core type：
Alternatively, obtaining for core type of the user within any scoring cycle is calculated shown in reference picture 5, in step S121
Point, including：
Step S501, determine each core index of user corresponding desired value within any scoring cycle.
In an exemplary embodiment of the present invention, each core index includes following part or all of：The scheduled time
Accumulated recharge amount in section, add up to supplement with money number in predetermined amount of time, add up in predetermined amount of time to supplement number of days with money, when last is supplemented with money
Spacing currently scores the duration in cycle.
Step S502, according to each core index of the user it is described it is any scoring the cycle in corresponding desired value,
Calculate the score of core type of the user within any scoring cycle.
In an exemplary embodiment of the present invention, step S502 includes：According to each core index of the user in institute
Corresponding desired value in any scoring cycle is stated, determines each core index of the user within any scoring cycle
Score value；Referred to according to each core index of the user in any score value to score in the cycle and each core
Target weight, the score of core type of the user within any scoring cycle is calculated by way of weighted sum.
Alternatively, in an embodiment of the present invention, the use can be determined according to desired value and the mapping relations of score value
Score value of each core index at family within any scoring cycle.
It should be noted that：The score of core type represents the variation of user's essential core index, essential core index
Selection depend on understanding of the user for product.For different products, can quickly sum up user in the product turns into
The reason for high-value user, the reason are core index.For example product is swum for hand, user turns into the mark of high-value user
It is the accumulative payment amount of user, this index is the most crucial index of user's growth.In addition appropriate expansion can be also carried out, for example is added
Add user it is accumulative supplement with money number, it is accumulative supplement number of days with money, last supplements the present of time interval etc. with money as time core index time difference.Wherein,
The selection of core index (including most crucial index and time core index) can be selected according to actual conditions, optimal to form
Scheme.
In an embodiment of the present invention, when the accumulative payment amount of selection, accumulative supplement number with money and accumulative supplement number of days conduct with money
During core index, the weight of each core index, threshold value and Threshold are as shown in table 1：
| Index name | Weight | Threshold value | Threshold |
| Accumulative payment amount | 30% | [0,1000] | Empirical value method, it is rich and influential family to fill the above that is worth 1000 yuan |
| It is accumulative to supplement number with money | 15% | [0,135] | 99.9% user supplements number with money less than 135 times |
| It is accumulative to supplement number of days with money | 15% | [0,13] | 99.9% user supplemented number of days with money less than 13 days |
Table 1
It is determined that during score value corresponding to core index, can be determined according to desired value and the mapping relations of score value.
Such as if adding up payment amount more than 1000 yuan, then it is assumed that score value corresponding to the desired value of accumulative payment amount is full marks；
If accumulative payment amount is less than 1000 yuan, according to the value of the threshold interval of accumulative payment amount and actual payment amount come really
Score value corresponding to fixed.
General type：
Alternatively, obtaining for general type of the user within any scoring cycle is calculated shown in reference picture 6, in step S121
Point, including：
Step S601, according to behavioral data of the user within any scoring cycle, determine that the user's is each
Individual conventional index corresponding desired value within any scoring cycle.
In an embodiment of the present invention, each conventional index includes following part or all of：It is accumulative to log in number of days, step on
Record duration, one score the cycle in participation activity number.
Step S602, according to each conventional index of the user it is described it is any scoring the cycle in corresponding desired value,
Calculate the score of general type of the user within any scoring cycle.
In an exemplary embodiment of the present invention, step S602 includes：According to each conventional index of the user in institute
Corresponding desired value in any scoring cycle is stated, determines each conventional index of the user within any scoring cycle
Score value；Referred to according to each conventional index of the user in any score value to score in the cycle and each routine
Target weight, the score of general type of the user within any scoring cycle is calculated by way of weighted sum.
It should be noted that：The score of general type mainly examines user's to enliven situation, and the index can constantly up and down
Fluctuate to represent that user's enlivens wastage.Such as using the accumulative game number of days that participates in of user as a conventional index, then the
+ 1 point of game is participated within one day, participates in+3 points within continuous two days, participates in+5 points for three days on end, the continuous+2n-1 of participation in the n days points of (upper limits 200
Point, it is merely illustrative), certain day does not attend a game -1 point.
With continued reference to shown in Fig. 2, in addition to：
Step S122, according to the score of multiple scoring types of the user within each scoring cycle, calculate institute
State score of the user within each scoring cycle.
In an exemplary embodiment of the present invention, step S122 can include：By the user in each scoring week
The score of multiple scoring types in phase is added up, to obtain score of the user within each scoring cycle.
In the step S14 shown in Fig. 1, generating the growth curve of user can specifically include：Generate coordinate system；Described
Score of the user within each scoring cycle is identified in coordinate system successively；According to the priority in each scoring cycle
Sequentially, the user is connected in coordinate points corresponding to each score to score in the cycle successively in the coordinate system,
Obtain the growth curve of the user.
By the technical scheme of the embodiment of the present invention, the growth curve of each user can be obtained, and then can be in order to helping
Auxiliary operation personnel quickly understand user, and determine the stage residing for user, user type and user's value etc., while can also be just
Understand user in operation personnel and be in time point in each stage, such as when register, when start to be lost in, be when active, when
Maximum Value etc., to aid in operation personnel to carry out user quality analysis.
Specifically, in one embodiment of the invention, if the scoring cycle is one day, according to user A1, A2 and A3
The growth curve that behavioral data is drawn is as shown in Figure 7.Growth curve according to Fig. 7, it can clearly judge user A2
Value highest, but A2 has only enlivened the very short time and has been lost in, and user's sorting out value of these three users is：A2>A1>
A3, life cycle are ordered as：A1>A2>A3.
Exemplary media
After the method for exemplary embodiment of the invention is described, next, to exemplary embodiment of the invention
Medium illustrate.
In some possible embodiments, various aspects of the invention are also implemented as a kind of medium, store thereon
There is program code, be used to realize that this specification is above-mentioned " illustrative methods " when computing device of the described program code by equipment
Step in the generation method of user's growth curve according to the various illustrative embodiments of the present invention described in part.
Specifically, it is used to realize following steps during the computing device described program code of the equipment：User is obtained to exist
Behavioral data in each scoring cycle；According to behavioral data of the user within each scoring cycle, the user is calculated
Score within each scoring cycle；According to score of the user within each scoring cycle, the use is generated
The growth curve at family.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：According to behavioral data of the user within each scoring cycle, the user is calculated within each scoring cycle
Multiple scoring types score；According to the score of multiple scoring types of the user within each scoring cycle, meter
Calculate score of the user within each scoring cycle.
In some embodiments of the invention, the multiple scoring type includes type of foundation；The processor of the equipment
It is used to realize following steps when performing described program code：The user is counted before any scoring cycle and described
For the triggering situation and triggering effect of each assigned operation in any scoring cycle；According to the triggering situation, the triggering
Score value corresponding to effect and each assigned operation, calculate type of foundation of the user within any scoring cycle
Score.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：According to score value corresponding to the triggering situation, the triggering effect and each assigned operation, calculate the user and exist
The score value of each assigned operation is directed in any scoring cycle；By the user it is described it is any scoring the cycle in pin
The score value of each assigned operation is added up, obtains type of foundation of the user within any scoring cycle
Score.
In some embodiments of the invention, based on aforementioned schemes, each assigned operation is included with lower part or complete
Portion：Registration operation, activation manipulation, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, tie up
Determine cell-phone number operation, binding Email Accounts operates, real-name authentication operates, gets starting fund operation.
In some embodiments of the invention, the multiple scoring type includes being used for the core classes for identifying user's value
Type；It is used to realize following steps during the computing device described program code of the equipment：Determine each core of the user
Index corresponding desired value within any scoring cycle；According to each core index of the user in any scoring
Corresponding desired value in cycle, calculate the score of core type of the user within any scoring cycle.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：According to each core index of the user it is described it is any scoring the cycle in corresponding desired value, determine the user
Each core index it is described it is any scoring the cycle in score value；According to each core index of the user at described
The weight of score value and each core index in one scoring cycle, the user is calculated by way of weighted sum and is existed
The score of core type in any scoring cycle.
In some embodiments of the invention, it is additionally operable to realize such as during the computing device described program code of the equipment
Lower step：According to desired value and the mapping relations of score value, determine each core index of the user in any scoring
Score value in cycle.
In some embodiments of the invention, based on aforementioned schemes, each core index is included with lower part or complete
Portion：Accumulated recharge amount in predetermined amount of time, add up to supplement with money number in predetermined amount of time, add up to supplement day with money in predetermined amount of time
Time interval of number, last supplementing with money currently scores the duration in cycle.
In some embodiments of the invention, the multiple scoring type includes being used to identify the routine that user enlivens situation
Type；It is used to realize following steps during the computing device described program code of the equipment：According to the user at described
Behavioral data in one scoring cycle, determine each conventional index of the user corresponding finger within any scoring cycle
Scale value；According to each conventional index of the user it is described it is any scoring the cycle in corresponding desired value, calculate the user
The score of general type within any scoring cycle.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：According to each conventional index of the user it is described it is any scoring the cycle in corresponding desired value, determine the user
Each conventional index it is described it is any scoring the cycle in score value；According to each conventional index of the user at described
The weight of score value and each conventional index in one scoring cycle, the user is calculated by way of weighted sum and is existed
The score of general type in any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, each conventional index is included with lower part or complete
Portion：It is accumulative log in number of days, log duration, within a cycle of scoring participation activity number.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：The score of multiple scoring types of the user within each scoring cycle is added up, to obtain the use
Score of the family within each scoring cycle.
In some embodiments of the invention, it is as follows for realizing during the computing device described program code of the equipment
Step：Generate coordinate system；Identify score of the user within each scoring cycle successively in the coordinate system；According to
The sequencing in each scoring cycle, successively by the user within each scoring cycle in the coordinate system
Coordinate points are connected corresponding to score, obtain the growth curve of the user.
It should be noted that：Above-mentioned medium can be readable signal medium or readable storage medium storing program for executing.Readable storage medium
Matter can be for example but not limited to：Electricity, magnetic, optical, electromagnetic, system, device or the device of infrared ray or semiconductor, or arbitrarily
Combination above.The more specifically example (non exhaustive list) of readable storage medium storing program for executing includes：With one or more wires
Electrical connection, portable disc, hard disk, random access memory (RAM), read-only storage (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.
Readable signal medium can be included in a base band or as a part of data-signal propagated of carrier wave, wherein carrying
Readable program code.The data-signal of this propagation can take various forms, and include but is not limited to：Electromagnetic signal, light letter
Number or above-mentioned any appropriate combination.Readable signal medium can also be any computer-readable recording medium beyond readable storage medium storing program for executing,
The computer-readable recording medium can send, propagate and either transmit for being used by instruction execution system, device or device or being tied with it
Close the program used.
The program code included on computer-readable recording medium can be transmitted with any appropriate medium, be included but is not limited to：Wirelessly, have
Line, optical cable, RF etc., or above-mentioned any appropriate combination.
Can being combined to write the program operated for performing the present invention with one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., include routine
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
Performed on computing device, part performs or remotely counted completely on a remote computing on the user computing device for part
Calculate and performed on equipment or server.In the situation of remote computing device is related to, remote computing device can pass through any kind
Network --- including LAN (LAN) or wide area network (WAN)-be connected to user calculating equipment, or, it may be connected to it is outer
Portion's computing device (such as passing through Internet connection using ISP).
Exemplary means
After the medium of exemplary embodiment of the invention is described, next, with reference to figure 8 to the exemplary reality of the present invention
The generating means for applying user's growth curve of mode illustrate.
Fig. 8 diagrammatically illustrates the block diagram of the generating means of user's growth curve according to an embodiment of the invention.
Shown in reference picture 8, the generating means 800 of user's growth curve according to an embodiment of the invention, including：Obtain single
Member 802, processing unit 804 and generation unit 806.
Specifically, acquiring unit 802 is used to obtain behavioral data of the user within each scoring cycle；Processing unit 804
For the behavioral data according to the user within each scoring cycle, the user is calculated within each scoring cycle
Score；Generation unit 806 is used for the score within each scoring cycle according to the user, generates the growth of the user
Curve.
In some embodiments of the invention, included based on aforementioned schemes, the processing unit 804：First computing unit
8042, for the behavioral data according to the user within each scoring cycle, the user is calculated in each scoring week
The score of multiple scoring types in phase；Second computing unit 8044, for according to the user in each scoring cycle
The score of interior multiple scoring types, calculate score of the user within each scoring cycle.
In some embodiments of the invention, type of foundation is included based on aforementioned schemes, the multiple scoring type；It is described
First computing unit 8042 is configured to：The user is counted before any scoring cycle and in any scoring cycle
Interior triggering situation and triggering effect for each assigned operation；According to the triggering situation, the triggering effect and described each
Score value corresponding to individual assigned operation, calculate the score of type of foundation of the user within any scoring cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit 8042：According to institute
Triggering situation, the triggering effect and score value corresponding to each assigned operation are stated, the user is calculated and any is commented described
Divide in the cycle and be directed to the score value of each assigned operation；By the user within any scoring cycle for described each
The score value of assigned operation is added up, and obtains the score of type of foundation of the user within any scoring cycle.
In some embodiments of the invention, based on aforementioned schemes, each assigned operation is included with lower part or complete
Portion：Registration operation, activation manipulation, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, tie up
Determine cell-phone number operation, binding Email Accounts operates, real-name authentication operates, gets starting fund operation.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
The core type of value；First computing unit 8042 is configured to：Determine each core index of the user at described
Corresponding desired value in one scoring cycle；According to corresponding to each core index of the user within any scoring cycle
Desired value, calculate the score of core type of the user within any scoring cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit 8042：According to institute
Each core index of user corresponding desired value within any scoring cycle is stated, determines that each core of the user refers to
The score value being marked in any scoring cycle；According to each core index of the user within any scoring cycle
Score value and each core index weight, the user is calculated by way of weighted sum in any scoring
The score of core type in cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit 8042：According to finger
The mapping relations of scale value and score value, determine scoring of each core index of the user within any scoring cycle
Value.
In some embodiments of the invention, based on aforementioned schemes, each core index is included with lower part or complete
Portion：Accumulated recharge amount in predetermined amount of time, add up to supplement with money number in predetermined amount of time, add up to supplement day with money in predetermined amount of time
Time interval of number, last supplementing with money currently scores the duration in cycle.
In some embodiments of the invention, include being used to identify user based on aforementioned schemes, the multiple scoring type
Enliven the general type of situation；First computing unit 8042 is configured to：According to the user in any scoring cycle
Interior behavioral data, determine each conventional index of the user corresponding desired value within any scoring cycle；According to
Each conventional index of the user corresponding desired value within any scoring cycle, calculates the user described any
The score of the general type to score in the cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, first computing unit 8042：According to institute
Each conventional index of user corresponding desired value within any scoring cycle is stated, determines that each routine of the user refers to
The score value being marked in any scoring cycle；According to each conventional index of the user within any scoring cycle
Score value and each conventional index weight, the user is calculated by way of weighted sum in any scoring
The score of general type in cycle.
In some embodiments of the invention, based on aforementioned schemes, each conventional index is included with lower part or complete
Portion：It is accumulative log in number of days, log duration, within a cycle of scoring participation activity number.
In some embodiments of the invention, it is configured to based on aforementioned schemes, second computing unit 8044：By described in
The score of multiple scoring types of the user within each scoring cycle is added up, to obtain the user described each
The score to score in the cycle.
In some embodiments of the invention, it is configured to based on aforementioned schemes, the generation unit 806：Generate coordinate system；
Identify score of the user within each scoring cycle successively in the coordinate system；According to each scoring cycle
Sequencing, in the coordinate system successively by the user it is described it is each scoring the cycle in score corresponding to coordinate points
It is connected, obtains the growth curve of the user.
Exemplary computer device
After method, medium and the device of exemplary embodiment of the invention is described, next, introducing according to this hair
The computing device of bright another exemplary embodiment.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be implemented as following form, i.e.,：It is complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.), or hardware and software, can unite here
Referred to as " circuit ", " module " or " system ".
In some possible embodiments, at least one can be comprised at least according to the computing device of embodiment of the present invention
Individual processor and at least one memory.Wherein, the memory storage has program code, when described program code is by institute
When stating computing device so that described in above-mentioned " illustrative methods " part of computing device this specification according to this hair
Step in the generation method of user's growth curve of bright various illustrative embodiments.For example, the processor can perform
Step S10 as shown in fig. 1, obtain behavioral data of the user within each scoring cycle；Step S12, according to the user
Behavioral data within each scoring cycle, calculate score of the user within each scoring cycle；Step S14, root
According to score of the user within each scoring cycle, the growth curve of the user is generated.And for example, the processor
The step of can performing as shown in Fig. 2, Fig. 3, Fig. 5 and Fig. 6.
It should be noted that although be referred in above-detailed the generating means of user's growth curve some units or
Subelement, but what this division was merely exemplary, it is not enforceable.In fact, according to the embodiment of the present invention,
Two or more above-described modules or the feature and function of unit can embody in a module or unit.Conversely,
An above-described module or the feature and function of unit can be further divided into being embodied by multiple modules or unit.
In addition, although the operation of the inventive method is described with particular order in the accompanying drawings, still, this do not require that or
Hint must perform these operations according to the particular order, or the operation having to carry out shown in whole could realize it is desired
As a result.Additionally or alternatively, it is convenient to omit some steps, multiple steps are merged into a step and performed, and/or by one
Step is decomposed into execution of multiple steps.
Although describe spirit and principles of the present invention by reference to some embodiments, it should be appreciated that, this
Invention is not limited to invented embodiment, and the division to each side does not mean that the feature in these aspects can not yet
Combination is to be benefited, and this division is merely to the convenience of statement.It is contemplated that cover appended claims spirit and
In the range of included various modifications and equivalent arrangements.
Claims (10)
1. a kind of generation method of user's growth curve, including：
Obtain behavioral data of the user within each scoring cycle；
According to behavioral data of the user within each scoring cycle, the user is calculated within each scoring cycle
Score；
According to score of the user within each scoring cycle, the growth curve of the user is generated.
2. according to the method for claim 1, wherein, according to behavioral data of the user within each scoring cycle, count
Score of the user within each scoring cycle is calculated, including：
According to behavioral data of the user within each scoring cycle, the user is calculated within each scoring cycle
The score of multiple scoring types；
According to the score of multiple scoring types of the user within each scoring cycle, the user is calculated described each
Score in the individual scoring cycle.
3. according to the method for claim 2, wherein, the multiple scoring type includes type of foundation；
The score of type of foundation of the user within any scoring cycle is calculated, including：
Count the user and be directed to each assigned operation before any scoring cycle and within any scoring cycle
Triggering situation and triggering effect；
According to score value corresponding to the triggering situation, the triggering effect and each assigned operation, calculate the user and exist
The score of type of foundation in any scoring cycle.
4. the method according to claim 11, wherein, according to the triggering situation, the triggering effect and each finger
Score value corresponding to fixed operation, the score of type of foundation of the user within any scoring cycle is calculated, including：
According to score value corresponding to the triggering situation, the triggering effect and each assigned operation, calculate the user and exist
The score value of each assigned operation is directed in any scoring cycle；
Score value of the user for each assigned operation within any scoring cycle is added up, obtained described
The score of type of foundation of the user within any scoring cycle.
5. according to the method for claim 3, wherein, each assigned operation includes following part or all of：Registration behaviour
Work, activation manipulation, register, personal information improve operation, the operation of binding bank card, upload head portrait operation, binding cell-phone number
Operation, the operation of binding Email Accounts, real-name authentication operate, get starting fund operation.
6. according to the method for claim 2, wherein, the multiple scoring type includes being used for the core for identifying user's value
Type；
The score of core type of the user within any scoring cycle is calculated, including：
Determine each core index of the user corresponding desired value within any scoring cycle；
According to each core index of the user it is described it is any scoring the cycle in corresponding desired value, calculate the user and exist
The score of core type in any scoring cycle.
7. the method according to claim 11, wherein, according to each core index of the user in any scoring week
Corresponding desired value in phase, the score of core type of the user within any scoring cycle is calculated, including：
According to each core index of the user it is described it is any scoring the cycle in corresponding desired value, determine the user's
Score value of each core index within any scoring cycle；
According to each core index of the user in any score value to score in the cycle and each core index
Weight, calculated by way of weighted sum the user it is described it is any scoring the cycle in core type score.
8. a kind of medium, is stored thereon with program, realized when the program is executed by processor such as any one of claim 1 to 7
Described method.
9. a kind of generating means of user's growth curve, including：
Acquiring unit, for obtaining behavioral data of the user within each scoring cycle；
Processing unit, for the behavioral data according to the user within each scoring cycle, the user is calculated described each
Score in the individual scoring cycle；
Generation unit, for the score according to the user within each scoring cycle, the growth for generating the user is bent
Line.
10. a kind of computing device, including：Processor and memory, the memory storage have executable instruction, the processor
Executable instruction for calling the memory storage performs the method as any one of claim 1 to 7.
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