CN107870943A - A kind of system and method for electric business platform user information evaluation - Google Patents
A kind of system and method for electric business platform user information evaluation Download PDFInfo
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- CN107870943A CN107870943A CN201610858158.1A CN201610858158A CN107870943A CN 107870943 A CN107870943 A CN 107870943A CN 201610858158 A CN201610858158 A CN 201610858158A CN 107870943 A CN107870943 A CN 107870943A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
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Abstract
This application discloses a kind of system and method for electric business platform user information evaluation, wherein, methods described includes：（1）When showing user's evaluation information of current commodity object to active user, the customer attribute information of active user and user's evaluation information of current commodity object are obtained；（2）Obtain the customer attribute information of publisher user corresponding to each bar user evaluation information；（3）Based on the customer attribute information, the attribute information matching degree between active user and publisher user is determined；（4）The user's evaluation information delivered according to the matching degree return publisher user.
Description
Technical field
The application is related to internet data processing technology field, and more particularly to a kind of electric business platform user information evaluation is
System and method.
Background technology
With the constantly improve of E-commerce transaction platform, and the quick hair of the technology such as traditional communication, mobile communication
Exhibition, increasing people obtain the commodity needed for oneself by way of shopping online, and the species of commodity can be related to
The every aspect of people's daily life, provided a great convenience for people's life.
The advantage of E-commerce transaction platform, being mainly reflected in user can stay indoors the commodity chosen needed for oneself,
But on the other hand, this also turns into a shortcoming of E-commerce transaction platform, that is, process of the user in the free choice of goods
In, material object is not seen, can not try on, try out.Generally, user can only carry out subjectivity according to the description of businessman
Judge and select, but see that anticipation of the material object afterwards often with oneself has gap, in order to allow user is as much as possible to obtain
Obtain information, the E-commerce transaction platforms such as the quality of commodity and typically additionally provide user evaluation.
Therefore, how to cause user comment content more fully to play its due effect, improve the efficiency that user checks,
User is reduced because checking that efficiency is low, causes user repeatedly to access evaluation information so as to provide the associated server of evaluation information
The problem of burden increases is accessed, is that there is an urgent need to the technical problem that those skilled in the art solve.
The content of the invention
The invention provides a kind of system schema of electric business platform user information evaluation：
1st, when showing user's evaluation information of current commodity object to active user, the user property letter of active user is obtained
User's evaluation information of breath and current commodity object；Obtain user's category of publisher user corresponding to each bar user evaluation information
Property information；Based on the customer attribute information, the attribute information matching degree between active user and publisher user is determined；According to
The matching degree returns to user's evaluation information that the publisher user delivers；
2nd, when showing user's evaluation information of current commodity object to active user, the user for obtaining current commodity object comments
Valency information；Obtain the credit grade of publisher user corresponding to each bar user evaluation information；According to the letter of each publisher user
With grade, user's evaluation information is returned；
3rd, evaluation information acquiring unit, for when showing user's evaluation information of current commodity object to active user, obtaining
The customer attribute information of active user and user's evaluation information of current commodity object；Customer attribute information acquiring unit, use
In the customer attribute information for obtaining publisher user corresponding to each bar user evaluation information；Matching degree determining unit, for based on
The customer attribute information, determine the attribute information matching degree between active user and publisher user；
Evaluation information returning unit, for the user's evaluation information delivered according to the matching degree return publisher user；
4th, evaluation information acquiring unit, for when showing user's evaluation information of current commodity object to active user, obtaining
User's evaluation information of current commodity object；Credit grade acquiring unit, for obtaining hair corresponding to each bar user evaluation information
The credit grade of cloth person user；Evaluation information returning unit, for the credit grade according to each publisher user, return to user
Evaluation information.
The invention provides a kind of beneficial effect of the system schema of electric business platform user information evaluation：
1 can be based on customer attribute information, and the attribute information calculated between active user and each publisher user matches
Spend, then the evaluation information according to this matching degree to active user's return on current commodity object, so, due to returning
Evaluation information be according to the matching degree between publisher's attribute information and active user carried out screen or sort, therefore,
More effectively reference can be provided for the shopping decision-making of user, mitigate the access burden for the associated server that evaluation information is provided；
2nd, the evaluation information of the higher publisher's issue of credit grade can be caused preferentially to be supplied to active user, so
Active user can be caused to obtain more effective reference information, to help it to carry out shopping decision-making, reduce oneself subjectivity to commodity
The judgement of object and selectivity；
Certainly, any product for implementing the application it is not absolutely required to reach all the above advantage simultaneously, and the present invention carries
A kind of electric business platform user information evaluation systems approach is supplied：
1st, during user browses certain merchandise items, need to show other users on this in the webpage checked if desired
The evaluation information of merchandise items, then the evaluation information of numerous users can be screened or resequenced first, Cong Zhongxuan
Go out to have more active user the evaluation information of reference value, so that active user more easily can be derived from from evaluation information
Oneself required information, and then more effectively judge whether the merchandise items meet oneself and be expected.Below to concrete implementation mode
Introduced in detail；
2nd, the matching degree between the attribute information of each publisher and active user can be calculated, then according to the matching degree pair
Evaluation information is screened or sorted, so, the can that active user preferentially sees be have with it is same or similar
The evaluation information of user's issue of attribute, active user can obtain more effective reference information；
3rd, need show user's evaluation information situation may have it is a variety of.For example, it may be pass through search or homepage in user
When entering the details page of certain merchandise items Deng entrance, in the page, typically behind the content that commodity are discussed in detail,
Also need to show evaluation information of the other users to the merchandise items, therefore, user checks the details of certain merchandise items in initiation
During the request of the page, it is equivalent to need the user's evaluation information for showing current commodity object to active user；Or typically
In the details page of merchandise items, it is also possible to be provided with for the subpage frame dedicated for display user's evaluation information, example
Such as, " evaluation details " button may be shown in details page, user clicks on can show pass in subpage frame
In user's evaluation information of current commodity object；
4th, no matter it is specifically which kind of situation, as long as needing to show user's evaluation information of current commodity object to user, in this Shen
In embodiment one, the customer attribute information of active user can please be first got, and the user of current commodity object comments
Valency information, wherein, the user's evaluation information got here can be all users evaluation letter on current commodity object
Breath, it is follow-up to need to be screened according to the attribute information of active user；
5th, due to user when being traded using E-commerce transaction platform, it is necessary to login account, typically can in registration
It is required that user fills in some personal informations, therefore, these attribute informations can obtain from personal information.Or can also be from
Extracted in the other information that user is filled in by transaction platform, for example, user do not filled in personal information its height,
Body weight information.The user also could fill out the information such as oneself height, body weight in the evaluation information filled in for certain merchandise items.It is aobvious
So, attribute information of user etc. can also be extracted from the evaluation information that active user once filled in；
6th, for a user, the attribute information in its each dimension is probably to be got respectively by different approach
, and some attributes（For example, hobby of user etc.）It may also need to get by modes such as some models calculating.For
The response speed to user's request is improved, can the attribute information of each user be counted in advance, and establishes user's category
Property information database, in the database, each user can be represented with its account id, account id it is corresponding one or
Attribute information in multiple dimensions, so, when needing to show that the user of current commodity object evaluates to active user, it is possible to
By inquiring about the database, specific customer attribute information is got；
7th, in specific implementation, before the attribute information for obtaining user, it may determine that whether active user is already logged into first
Transaction platform, if had logged on, the account, it is corresponding can be read from database according to the account id being currently logged into
Customer attribute information.In the case of being not logged in user, this screening to evaluation information can be also realized,
Server can also write customer attribute information in the cookie of client, so, if it find that active user not yet steps on
Record, then can obtain the customer attribute information of active user by inquiring about cookie；
8th, can specifically distinguish first when calculating the attribute information matching degree between active user and some publisher user
The similarity between both attribute informations in each dimension is calculated, then carries out the similarity drawn in each dimension
Weighted calculation, matching degree between the two is drawn, wherein, it is specifically similar between the attribute information on some dimension is calculated
When spending, because the information in each dimension can be carried out quantization means substantially, it is consequently possible to calculate difference between the two,
According to the size of absolute difference, to determine similarity between the two.It can certainly be calculated using other modes；
9th, currently may be with greater need for some more professional users couple of concern by user for the commodity of electronic product
The evaluation of the commodity, judge whether the commodity meet the demand of oneself with this.Therefore, if belonging to current commodity object
Merchandise classification is electronic product, then the weight of the dimension such as the specialty of user, educational background, occupation and/or sex can be higher.
Above to a kind of system and method for electric business platform user information evaluation provided herein, detailed Jie has been carried out
Continue, meanwhile, for those of ordinary skill in the art, according to the thought of the application, in specific embodiments and applications
There will be changes.In summary, this specification content should not be construed as the limitation to the application.
Claims (6)
- A kind of 1. system and method for electric business platform user information evaluation, it is characterised in that including：1）Shown to active user During user's evaluation information of current commodity object, the customer attribute information of active user and the user of current commodity object are obtained Evaluation information；（2）Obtain the customer attribute information of publisher user corresponding to each bar user evaluation information；（3）Based on the use Family attribute information, determine the attribute information matching degree between active user and publisher user；（4）Returned according to the matching degree User's evaluation information that the publisher user delivers.
- 2. the system and method for a kind of electric business platform user information evaluation according to claim 1, it is characterised in that institute Stating customer attribute information includes the attribute information in multiple dimensions, and each dimension has respective weight respectively, described to be based on institute Customer attribute information is stated, determines the attribute information matching degree between active user and publisher user, including：Based on each dimension The weight of customer attribute information and each dimension on degree, is calculated between each publisher user and active user respectively Attribute information matching degree.
- 3. the system and method for a kind of electric business platform user information evaluation according to claim 1, it is characterised in that institute Stating customer attribute information includes the attribute information in multiple dimensions, described to be based on the customer attribute information, determines active user Attribute information matching degree between publisher user, including：Determine the merchandise classification belonging to current commodity object；According to The merchandise classification determines target dimension；Based on the customer attribute information in the target dimension, active user and issue are determined Attribute information matching degree between person user.
- 4. the system and method for a kind of electric business platform user information evaluation according to claim 1, it is characterised in that： If the merchandise classification belonging to the current commodity object is clothes or footwear with seasonal characteristics, the target dimension Spend for the region where user.
- 5. the system and method for a kind of electric business platform user information evaluation according to claim 1, it is characterised in that institute Stating customer attribute information includes the attribute information in multiple dimensions, described to be based on the customer attribute information, determines active user Attribute information matching degree between publisher user, including：The customer attribute information in each dimension is calculated respectively with working as Preceding user corresponds to the similarity between the customer attribute information in dimension；Used the similarity in each dimension as publisher Attribute information matching degree of the family in corresponding dimension between active user；It is described that the issue is returned to according to the matching degree User's evaluation information that person user delivers, including：Receive the dimensional information of active user's selection；According in the dimension and current The attribute information matching degree of user, return to user's evaluation information that the publisher user delivers.
- 6. the system and method for a kind of electric business platform user information evaluation according to claim 1, it is characterised in that institute The user's evaluation information for returning to the publisher user according to the matching degree and delivering is stated, including：Matching degree is met preset User's evaluation information that the target publisher user of condition delivers returns to active user；Methods described also includes：If no The target publisher user that the matching degree meets prerequisite be present, then according to the credit grade of each publisher user, return Reuse family evaluation information.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610858158.1A CN107870943A (en) | 2016-09-28 | 2016-09-28 | A kind of system and method for electric business platform user information evaluation |
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| CN201610858158.1A CN107870943A (en) | 2016-09-28 | 2016-09-28 | A kind of system and method for electric business platform user information evaluation |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112927034A (en) * | 2021-01-28 | 2021-06-08 | 长沙市到家悠享网络科技有限公司 | Information processing method and device |
| CN113763016A (en) * | 2021-01-18 | 2021-12-07 | 北京京东乾石科技有限公司 | Evaluation information pushing method and device |
-
2016
- 2016-09-28 CN CN201610858158.1A patent/CN107870943A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113763016A (en) * | 2021-01-18 | 2021-12-07 | 北京京东乾石科技有限公司 | Evaluation information pushing method and device |
| CN112927034A (en) * | 2021-01-28 | 2021-06-08 | 长沙市到家悠享网络科技有限公司 | Information processing method and device |
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