CN107844509B - Website content level processing method and device - Google Patents
Website content level processing method and device Download PDFInfo
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- CN107844509B CN107844509B CN201610839924.XA CN201610839924A CN107844509B CN 107844509 B CN107844509 B CN 107844509B CN 201610839924 A CN201610839924 A CN 201610839924A CN 107844509 B CN107844509 B CN 107844509B
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Abstract
The application discloses a method and a device for processing website content levels. The method comprises the following steps: determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website; counting the user attention amount of each subordinate column entrance on the column page; calculating the user attention rate of each subordinate column entrance according to the user attention amount; and adjusting the column page where each lower column inlet is located according to the user attention rate. By the method and the device, the problem that the access efficiency of accessing the target subordinate column entry is low due to the design of the website content hierarchy in the related technology is solved.
Description
Technical Field
The application relates to the field of internet, in particular to a method and a device for processing website content levels.
Background
The web page design refers to that information in an electronic format is transmitted through the internet through a series of processes of design, modeling and execution by using a markup language, and is finally browsed by a user in a graphical user interface mode. Briefly, the goal of web page design is to generate a web site. Simple information such as text, pictures and forms in formats such as GIFs, JPEGs, PNGs, etc. can be placed on web pages by making markup languages such as hypertext markup language (HTML), extensible hypertext markup language (XML), etc. Multimedia files of more complex information such as vector graphics, animation, video, audio, etc. require plug-ins to run, as well as markup language porting within the web site. Generally, a website page is designed in multiple levels according to business logic, for example, different columns and different subordinate column entries are set in different levels, and when a user accesses a webpage, the user needs to click for multiple times to find the subordinate column entry that the user wishes to access, so that the access efficiency of the user accessing the target subordinate column entry is low.
Aiming at the problem that the access efficiency of accessing a target subordinate column entry is low due to the design of a website content hierarchy in the related art, an effective solution is not provided at present.
Disclosure of Invention
The present application mainly aims to provide a method and an apparatus for processing a website content hierarchy, so as to solve the problem of low access efficiency of accessing a target subordinate column entry due to the design of the website content hierarchy in the related art.
In order to achieve the above object, according to one aspect of the present application, a method for processing a website content hierarchy is provided. The method comprises the following steps: determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website; counting the user attention amount of each subordinate column entrance on the column page; calculating the user attention rate of each subordinate column entrance according to the user attention amount; and adjusting the column page where each lower column inlet is located according to the user attention rate.
Further, adjusting the column page where each lower column entry is located according to the user attention rate includes: respectively comparing the user attention rate with a first preset threshold; and if the user attention rate is not lower than the first preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the next-level previous column page of the column page where the subordinate column entry corresponding to the user attention rate is located.
Further, adjusting the column page where each lower column entry is located according to the user attention rate includes: respectively comparing the user attention rate with a first preset threshold and a second preset threshold; if the user attention rate is larger than a first preset threshold and smaller than a second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-level column page of the column page where the subordinate column entry is located, wherein the second preset threshold is larger than the first preset threshold; and if the user attention rate is greater than a second preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the first page column page.
Further, calculating the user attention rate of each subordinate column entry according to the user attention amount comprises: counting the total amount of the user attention amount of a plurality of subordinate column entries on each column page; and calculating according to the total amount of the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located and the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user attention rate of each subordinate column entry.
Further, the user attention amount comprises a user click rate, and counting the user attention amount of each subordinate column entry on the column page comprises: counting the user click rate of each subordinate column entry on the column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total amount of user click rate of a plurality of subordinate column entries on each column page; calculating according to the total amount of the user click rate of each subordinate column entry on the column page where the subordinate column entry is located and the user click rate of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user click ratio of each subordinate column entry; and taking the user click rate of each subordinate column entry as the user attention rate of each subordinate column entry.
Further, the user attention amount comprises a web page browsing amount, wherein the step of counting the user attention amount of each subordinate column entry on the column page comprises the following steps: counting the webpage browsing amount of each subordinate column entrance corresponding to the adjacent subordinate column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total webpage browsing amount of all subordinate column entries on each column page; calculating according to the web page browsing amount of the adjacent subordinate column page corresponding to each subordinate column entry and the web page browsing total amount of the column page where each subordinate column entry is located, so as to obtain the user browsing ratio of each subordinate column entry; and taking the user browsing rate of each subordinate column entry as the user attention rate of each subordinate column entry.
Further, the user attention amount comprises a web page browsing amount and a user click amount, wherein the step of counting the user attention amount of each subordinate column entry on the column page comprises the following steps: counting the user click quantity of each subordinate column entry on the column page where the subordinate column entry is located and the user browsing quantity of each subordinate column entry corresponding to the adjacent subordinate column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total user click amount of all subordinate column entries on each column page and the total user browsing amount of all subordinate column entries corresponding to adjacent subordinate column pages to obtain the total webpage browsing amount and the total user click amount of each subordinate column entry on the column page; and calculating the total webpage browsing amount and the total user clicking amount on the column page where each subordinate column entry is located according to the user clicking amount of each subordinate column entry on the column page where each subordinate column entry is located and the user browsing amount of each subordinate column page adjacent to each subordinate column entry, so as to obtain the user attention rate of each subordinate column entry.
In order to achieve the above object, according to another aspect of the present application, there is provided a processing apparatus for a website content hierarchy. The device includes: the system comprises a determining unit, a processing unit and a processing unit, wherein the determining unit is used for determining a target website to be processed, the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website; the statistical unit is used for counting the user attention amount of each subordinate column entrance on the column page; the calculation unit is used for calculating the user attention rate of each subordinate column entrance according to the user attention amount; and the adjusting unit is used for adjusting the column page where each lower column inlet is positioned according to the user attention rate.
Further, the adjusting unit includes: the first comparison module is used for comparing the user attention rate with a first preset threshold value respectively; the first adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the next-level column page adjacent to the previous-level column page of the column page where the subordinate column entry corresponding to the user attention rate is located under the condition that the user attention rate is not lower than the first preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first-level column page.
Further, the adjusting unit includes: the second comparison module is used for comparing the user attention rate with a first preset threshold and a second preset threshold respectively; the second adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-stage column page of the subordinate column page where the subordinate column entry corresponding to the user attention rate is located under the condition that the user attention rate is larger than the first preset threshold and smaller than the second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first-stage column page, wherein the second preset threshold is larger than the first preset threshold; and the third adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the first page column page under the condition that the user attention rate is greater than a second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page.
Through the application, the following steps are adopted: determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website; counting the user attention amount of each subordinate column entrance on the column page; calculating the user attention rate of each subordinate column entrance according to the user attention amount; and adjusting the column page where each subordinate column entry is located according to the user attention rate, so that the problem of low access efficiency of accessing the target subordinate column entry due to the design of the website content level in the related technology is solved, the effects of adjusting the column page where the subordinate column entry is located so as to simplify the website page and improving the access efficiency of the user accessing the target subordinate column entry are achieved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, illustrate embodiments of the application and, together with the description, serve to explain the application and are not intended to limit the application. In the drawings:
FIG. 1 is a flow chart of a method of processing a website content hierarchy according to an embodiment of the present application; and
fig. 2 is a schematic diagram of a processing device for website content hierarchy according to an embodiment of the present application.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of description, some terms or expressions referred to in the embodiments of the present application are explained below:
click rate: refers to the number of times the page of the target web site is clicked.
Page browsing amount: refers to the number of times a page of the target web site is browsed.
According to the embodiment of the application, a method for processing the content hierarchy of the website is provided.
Fig. 1 is a flowchart of a processing method of a website content hierarchy according to an embodiment of the present application. As shown in fig. 1, the method comprises the steps of:
step S101, determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website.
The target websites to be processed are determined from the websites, one or more target websites can be selected according to the actual requirements of the user, and the target websites are taken as one website to perform the following technical scheme description in the application. A target website comprises a plurality of column pages, the plurality of column pages comprise a first page of the target website and secondary column pages subordinate to the first page of the target website, and some adjacent secondary column pages have an affiliation relationship.
It should be noted that the lowest level of the secondary column page includes the content module, i.e., does not include any secondary column page subordinate thereto.
And step S102, counting the user attention amount of each subordinate column entry on the column page.
On each column page, there are a plurality of subordinate column entries (excluding the lowest-level subordinate column page), and the user attention amount of each subordinate column entry on the column page where it is located is counted. The user attention amount in the present application refers to the number of certain operations performed by the user on the target website. For example, the user attention amount may be a click amount of a user clicking a target website, which is referred to as a user click amount for short, or a browsing amount of a user browsing a target website webpage, which is referred to as a webpage browsing amount for short.
It should be noted that the lower-level column entry mentioned in the present application refers to an entry that can jump from the current column page to the next-level column page by clicking. Such as web page links, content modules, and the like.
And step S103, calculating the user attention rate of each subordinate column entrance according to the user attention amount.
Optionally, in the method for processing a website content hierarchy provided in the embodiment of the present application, calculating a user interest rate of each subordinate column entry according to the user interest amount includes: counting the total amount of the user attention amount of a plurality of subordinate column entries on each column page; and calculating according to the total amount of the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located and the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user attention rate of each subordinate column entry.
It should be noted that, the total amount of the user attention amount of the plurality of subordinate column entries on each column page is counted, that is, the total amount of the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located is counted. Where similar in this application, are the same and will not be described further.
And obtaining the user attention rate of each subordinate column entry according to the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located divided by the total amount of the user attention amounts of the plurality of subordinate column entries on the column page where the subordinate column entries are located. For example, the user-related amount on the column page where the subordinate column entry E is located is 180, and the total amount of the user-related amount on the column page where the subordinate column entry E is located is 200. The user attention rate of the subordinate column entry E obtained by calculation was 90%.
Optionally, in the processing method for a website content hierarchy provided in the embodiment of the present application, the user attention amount includes a user click amount, and counting the user attention amount of each subordinate column entry on the column page includes: counting the user click rate of each subordinate column entry on the column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total amount of user click rate of a plurality of subordinate column entries on each column page; calculating according to the total amount of the user click rate of each subordinate column entry on the column page where the subordinate column entry is located and the user click rate of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user click ratio of each subordinate column entry; and taking the user click rate of each subordinate column entry as the user attention rate of each subordinate column entry.
Specifically, the user attention amount is the click amount of the user for clicking the target website, that is, the user click amount is counted first, the user click amount of each subordinate column entry on the column page where the subordinate column entry is located is counted, for example, the user click amount 130 of the subordinate column entry M on the column page where the subordinate column entry is located is counted, the total amount of the user click amounts of the subordinate column entry M on the column page where the subordinate column entry is located is counted as 320, the user click ratio of the subordinate column entry M is calculated according to the user click amount of the subordinate column entry M on the column page where the subordinate column entry M is located and the total amount of the user click amounts of the subordinate column entry M on the column page where the subordinate column entry M is located, and the user click ratio of the subordinate column entry M is taken as the user attention rate of the subordinate column entry M on the column page where the subordinate column entry M is located.
Optionally, in the processing method of the website content hierarchy provided in the embodiment of the present application, the user attention amount includes a web page browsing amount, where counting the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located includes: counting the webpage browsing amount of each subordinate column entrance corresponding to the adjacent subordinate column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total webpage browsing amount of all subordinate column entries on each column page; calculating according to the web page browsing amount of the adjacent subordinate column page corresponding to each subordinate column entry and the web page browsing total amount of the column page where each subordinate column entry is located, so as to obtain the user browsing ratio of each subordinate column entry; and taking the user browsing rate of each subordinate column entry as the user attention rate of each subordinate column entry.
Specifically, the user attention amount is a browsing amount of a target website webpage browsed by the user, that is, a webpage browsing amount. The web page browsing amount for each of the subordinate column entries means a web page browsing amount generated by entering the corresponding adjacent subordinate column page through the subordinate column entry. First, the web browsing amount of the adjacent subordinate column page corresponding to each subordinate column entry is counted, for example, the web browsing amount 230 of the adjacent subordinate column page corresponding to the subordinate column entry Q is counted, the total web browsing amount of the column page where the subordinate column entry Q is located is counted to be 350, the user click ratio of the subordinate column entry Q is 65.7%, and the user browsing ratio of the subordinate column entry Q is taken as the user attention rate of the subordinate column entry Q on the column page where the subordinate column entry Q is located, which is calculated according to the web browsing amount of the adjacent subordinate column page corresponding to the subordinate column entry Q and the total web browsing amount of the column page where the subordinate column entry Q is located.
Optionally, in the processing method of the website content hierarchy provided in the embodiment of the present application, the user attention amount includes a web page browsing amount and a user click amount, where the counting of the user attention amount of each subordinate column entry on the column page includes: counting the user click quantity of each subordinate column entry on the column page where the subordinate column entry is located and the user browsing quantity of each subordinate column entry corresponding to the adjacent subordinate column page; calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total user click amount of all subordinate column entries on each column page and the total user browsing amount of all subordinate column entries corresponding to adjacent subordinate column pages to obtain the total webpage browsing amount and the total user click amount of each subordinate column entry on the column page; and calculating the total webpage browsing amount and the total user clicking amount on the column page where each subordinate column entry is located according to the user clicking amount of each subordinate column entry on the column page where each subordinate column entry is located and the user browsing amount of each subordinate column page adjacent to each subordinate column entry, so as to obtain the user attention rate of each subordinate column entry.
Specifically, the user attention amount is a web page browsing amount and a user click amount. The method includes the steps of firstly, counting the webpage browsing amount of each subordinate column entry on a column page where the subordinate column entry is located, for example, counting the user click rate of each subordinate column entry on the column page where the subordinate column entry is located and the user browsing amount of each subordinate column page where the subordinate column entry corresponds to an adjacent subordinate column page, wherein the total amount is 360. The total user click amount of all subordinate column entries on the column page where the subordinate column entries are located on each column page and the total user browsing amount of all the subordinate column pages adjacent to the subordinate column entries are calculated to be 570, the total webpage browsing amount and the total user click amount of the column page where the subordinate column entries are located are calculated according to the user click amount of each subordinate column entry on the column page where the subordinate column entry is located and the user browsing amount of the adjacent subordinate column page corresponding to each subordinate column entry, and the user attention rate of the subordinate column entry D is 63.1%.
And step S104, adjusting the column page where each lower column entrance is located according to the user attention rate.
And adjusting the column page of each subordinate column entry according to the user attention rate of each subordinate column entry calculated in the step S103.
Optionally, in the method for processing a website content hierarchy provided in the embodiment of the present application, adjusting a column page where each lower column entry is located according to a user attention rate includes: respectively comparing the user attention rate with a first preset threshold; and if the user attention rate is not lower than the first preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the next-level previous column page of the column page where the subordinate column entry corresponding to the user attention rate is located.
For example, the user-related amount on the column page C where the lower column entry F is located is 150, and the total amount of the user-related amount on the column page is 200. The user attention rate of the subordinate column entry F obtained by calculation was 75%. The first preset threshold is 70%, that is, the user attention rate of the subordinate column entry F is higher than the first preset threshold by 70%, and the column page C where the subordinate column entry F is located is not the first page column page. And the next upper-level column page of the column page C is a column page B, and the entry F of the next-level column is adjusted to the column page B.
Optionally, in the method for processing a website content hierarchy provided in the embodiment of the present application, adjusting a column page where each lower column entry is located according to a user attention rate includes: respectively comparing the user attention rate with a first preset threshold and a second preset threshold; if the user attention rate is larger than a first preset threshold and smaller than a second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-level column page of the column page where the subordinate column entry is located, wherein the second preset threshold is larger than the first preset threshold; and if the user attention rate is greater than a second preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the first page column page.
For example, the user-related amount on the column page C where the lower column entry F is located is 150, and the total amount of the user-related amount on the column page is 200. The user attention rate of the subordinate column entry F obtained by calculation was 75%. The first preset threshold is 70%, the second preset threshold is 80%, namely, the user attention rate of the subordinate column entry F is greater than the first preset threshold 70% and smaller than the second preset threshold 80%, the column page C where the subordinate column entry F is located is not the first page column page, the adjacent previous-stage column page of the column page C is the column page B, and the subordinate column entry F is adjusted to the column page B. The user attention amount on the column page where the lower column entry E is located is 180, and the total amount of the user attention amount on the column page is 200. The user attention rate of the subordinate column entry E obtained by calculation was 90%. And the user attention rate of the subordinate column entry E is greater than 80% of a second preset threshold, the column page C where the subordinate column entry E is located is not the first page column page, and the subordinate column entry E is adjusted to the first page column page.
By the method, the display level of the secondary column page is adjusted according to the user attention rate (namely, the user access behavior data), the process that the user accesses the website page is simplified to a certain extent, and the access efficiency of the user accessing the target lower column entry is improved.
According to the method for processing the website content hierarchy, a target website to be processed is determined, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of hierarchy secondary column pages, and the first page column page is the first page of the target website; counting the user attention amount of each subordinate column entrance on the column page; calculating the user attention rate of each subordinate column entrance according to the user attention amount; and adjusting the column page where each subordinate column entry is located according to the user attention rate, thereby solving the problem of low access efficiency of accessing the target subordinate column entry caused by the design of the website content hierarchy in the related technology. And then the effect of adjusting the column page where the subordinate column entry is located so as to simplify the website page and improve the access efficiency of the user for accessing the target subordinate column entry is achieved.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
The embodiment of the present application further provides a processing device for a website content hierarchy, and it should be noted that the processing device for a website content hierarchy of the embodiment of the present application may be used to execute the processing method for a website content hierarchy provided in the embodiment of the present application. The following describes a processing apparatus for a website content hierarchy according to an embodiment of the present application.
Fig. 2 is a schematic diagram of a processing device for website content hierarchy according to an embodiment of the present application. As shown in fig. 2, the apparatus includes: a determination unit 10, a statistics unit 20, a calculation unit 30 and an adjustment unit 40.
Specifically, the determining unit 10 is configured to determine a target website to be processed, where the target website includes a plurality of column pages, the plurality of column pages includes a first page column page and a plurality of hierarchical secondary column pages, and the first page column page is a first page of the target website.
And the counting unit 20 is used for counting the user attention amount of each subordinate column entry on the column page.
A calculating unit 30, configured to calculate a user attention rate of each subordinate column entry according to the user attention amount.
And the adjusting unit 40 is used for adjusting the column page where each lower column inlet is located according to the user attention rate.
According to the processing device of the website content hierarchy provided by the embodiment of the application, a target website to be processed is determined through a determining unit 10, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of hierarchy secondary column pages, and the first page column page is the first page of the target website; the statistical unit 20 counts the user attention amount of each subordinate column entry on the column page; the calculating unit 30 calculates the user attention rate of each subordinate column entry according to the user attention amount; the adjusting unit 40 adjusts the column page where each subordinate column entry is located according to the user attention rate, so that the problem of low access efficiency of accessing the target subordinate column entry due to the design of the website content hierarchy in the related art is solved, the column page where the subordinate column entry is located is adjusted, the website page is simplified, and the effect of improving the access efficiency of the user accessing the target subordinate column entry is achieved.
Optionally, in the processing apparatus of the website content hierarchy provided in the embodiment of the present application, the adjusting unit 40 includes: the first comparison module is used for comparing the user attention rate with a first preset threshold value respectively; the first adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the next-level column page adjacent to the previous-level column page of the column page where the subordinate column entry corresponding to the user attention rate is located under the condition that the user attention rate is not lower than the first preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first-level column page.
Optionally, in the processing apparatus of the website content hierarchy provided in the embodiment of the present application, the adjusting unit 40 includes: the second comparison module is used for comparing the user attention rate with a first preset threshold and a second preset threshold respectively; the second adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-stage column page of the subordinate column page where the subordinate column entry corresponding to the user attention rate is located under the condition that the user attention rate is larger than the first preset threshold and smaller than the second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first-stage column page, wherein the second preset threshold is larger than the first preset threshold; and the third adjusting module is used for adjusting the subordinate column entry corresponding to the user attention rate to the first page column page under the condition that the user attention rate is greater than a second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page.
The processing device of the website content hierarchy comprises a processor and a memory, wherein the determining unit 10, the counting unit 20, the calculating unit 30, the adjusting unit 40 and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions. The first preset threshold and the second preset threshold may be stored in a memory.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to one or more than one, and the content level of the website is processed by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides an embodiment of a computer program product, which, when being executed on a data processing device, is adapted to carry out program code for initializing the following method steps: determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website; counting the user attention amount of each subordinate column entrance on the column page; calculating the user attention rate of each subordinate column entrance according to the user attention amount; and adjusting the column page where each lower column inlet is located according to the user attention rate.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
It will be apparent to those skilled in the art that the modules or steps of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present application is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A method for processing a website content hierarchy, comprising:
determining a target website to be processed, wherein the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website;
counting the user attention amount of each subordinate column entry on the column page, wherein the user attention amount is the number of operations executed by a user on the target website;
calculating the user attention rate of each subordinate column entrance according to the user attention amount; and
and adjusting the column page where each lower column inlet is located according to the user attention rate.
2. The method according to claim 1, wherein adjusting the column page where each of the subordinate column entries is located according to the user attention rate comprises:
respectively comparing the user attention rates with a first preset threshold;
if the user attention rate is not lower than the first preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-level column page of the column page where the subordinate column entry corresponding to the user attention rate is located.
3. The method according to claim 1, wherein adjusting the column page where each of the subordinate column entries is located according to the user attention rate comprises:
respectively comparing the user attention rate with a first preset threshold and a second preset threshold;
if the user attention rate is greater than the first preset threshold and less than the second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the adjacent previous-stage column page of the column page where the subordinate column entry corresponding to the user attention rate is located, wherein the second preset threshold is greater than the first preset threshold;
and if the user attention rate is greater than the second preset threshold value and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjusting the subordinate column entry corresponding to the user attention rate to the first page column page.
4. The method of claim 1, wherein calculating a user attention rate for each of said plurality of subordinate column entries based on said user attention amount comprises:
counting the total amount of the user attention amount of a plurality of subordinate column entries on each column page; and
and respectively calculating according to the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located and the total amount of the user attention amount of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user attention rate of each subordinate column entry.
5. The method of claim 4, wherein the amount of user attention comprises an amount of user clicks,
the step of counting the attention amount of the user of each subordinate column entry on the column page comprises the following steps: counting the user click rate of each subordinate column entry on the column page;
calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total amount of user click rate of the plurality of subordinate column entries on each column page; calculating according to the total amount of the user click rate of each subordinate column entry on the column page where the subordinate column entry is located and the user click rate of each subordinate column entry on the column page where the subordinate column entry is located, so as to obtain the user click ratio of each subordinate column entry; and taking the user click ratio of each subordinate column entry as the user attention rate of each subordinate column entry.
6. The method of claim 4, wherein the amount of user attention includes an amount of web browsing,
the step of counting the user attention amount of each subordinate column entry on the column page comprises the following steps: counting the webpage browsing amount of each subordinate column entrance corresponding to the adjacent subordinate column page;
calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total webpage browsing amount of all subordinate column entries on each column page; calculating according to the web page browsing amount of the adjacent subordinate column page corresponding to each subordinate column entry and the total web page browsing amount of the column page where each subordinate column entry is located, so as to obtain the user browsing ratio of each subordinate column entry; and taking the user browsing ratio of each subordinate column entry as the user attention rate of each subordinate column entry.
7. The method of claim 4, wherein the amount of user attention includes an amount of web browsing and an amount of user clicks,
the step of counting the user attention amount of each subordinate column entry on the column page comprises the following steps: counting the user click rate of each subordinate column entry on the column page where the subordinate column entry is located and the user browsing rate of each subordinate column page adjacent to the subordinate column entry;
calculating the user attention rate of each subordinate column entry according to the user attention amount comprises the following steps: counting the total user click amount of all subordinate column entries on each column page and the total user browsing amount of all subordinate column entries corresponding to adjacent subordinate column pages to obtain the total webpage browsing amount and the total user click amount of each subordinate column entry on the column page; and calculating the total webpage browsing amount and the total user clicking amount on the column page where each subordinate column entry is located according to the user clicking amount of each subordinate column entry on the column page where each subordinate column entry is located and the user browsing amount of each subordinate column page adjacent to each subordinate column entry, so as to obtain the user attention rate of each subordinate column entry.
8. A device for processing a website content hierarchy, comprising:
the system comprises a determining unit, a processing unit and a processing unit, wherein the determining unit is used for determining a target website to be processed, the target website comprises a plurality of column pages, the plurality of column pages comprise a first page column page and a plurality of levels of secondary column pages, and the first page column page is the first page of the target website;
the statistical unit is used for counting the user attention amount of each subordinate column entry on the column page, wherein the user attention amount is the number of operations executed by the user on the target website;
the calculation unit is used for calculating the user attention rate of each subordinate column entrance according to the user attention amount; and
and the adjusting unit is used for adjusting the column page where each lower column inlet is located according to the user attention rate.
9. The apparatus of claim 8, wherein the adjusting unit comprises:
the first comparison module is used for comparing the user attention rate with a first preset threshold value respectively;
and a first adjusting module, configured to, when the user attention rate is not lower than the first preset threshold, and a column page where a subordinate column entry corresponding to the user attention rate is located is not the first page column page, adjust the subordinate column entry corresponding to the user attention rate to an adjacent previous-stage column page of the column page where the subordinate column entry corresponding to the user attention rate is located.
10. The apparatus of claim 8, wherein the adjusting unit comprises:
the second comparison module is used for comparing the user attention rate with a first preset threshold and a second preset threshold respectively;
a second adjusting module, configured to adjust the subordinate column entry corresponding to the user attention rate to an adjacent previous-stage column page of the subordinate column page where the subordinate column entry corresponding to the user attention rate is located when the user attention rate is greater than the first preset threshold and smaller than the second preset threshold, and the column page where the subordinate column entry corresponding to the user attention rate is located is not the first-stage column page, where the second preset threshold is greater than the first preset threshold;
and a third adjusting module, configured to adjust the subordinate column entry corresponding to the user attention rate to the top page column page when the user attention rate is greater than the second preset threshold and the column page where the subordinate column entry corresponding to the user attention rate is located is not the top page column page.
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| CN102937986A (en) * | 2012-10-25 | 2013-02-20 | 上海电机学院 | Method and system for dynamically adjusting website information structure |
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| CN105069087A (en) * | 2015-08-03 | 2015-11-18 | 成都康赛信息技术有限公司 | Web log data mining based website optimization method |
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| US20010047362A1 (en) * | 1999-12-30 | 2001-11-29 | Matthew Comroe | Automated web site publishing and design system |
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| CN1714334A (en) * | 2001-05-10 | 2005-12-28 | 改造世界有限公司 | Intelligent internet website with hierarchical menu |
| CN103778125A (en) * | 2012-10-17 | 2014-05-07 | 阿里巴巴集团控股有限公司 | Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content |
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