CN107766223B - Processing method and device for user operation behavior track information - Google Patents
Processing method and device for user operation behavior track information Download PDFInfo
- Publication number
- CN107766223B CN107766223B CN201711077626.2A CN201711077626A CN107766223B CN 107766223 B CN107766223 B CN 107766223B CN 201711077626 A CN201711077626 A CN 201711077626A CN 107766223 B CN107766223 B CN 107766223B
- Authority
- CN
- China
- Prior art keywords
- user
- operation behavior
- track information
- behavior track
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The embodiment of the invention provides a method and a device for processing user operation behavior track information. The method comprises the following steps: when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, acquiring a user ID of the user and a first device fingerprint of the PC; establishing a first corresponding relation between a user ID and a first device fingerprint; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device completely record the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art cannot combine the historical operation behaviors of the user so as not to form complete effective data.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a method and a device for processing user operation behavior track information.
Background
With the continuous development of science and technology, it has become a habit of people to know various information through networks. The user usually browses the web page through the PC end of the personal computer, so that the user can conveniently access the browsed web page again, the browsing record of the user can be locally stored by the cookie configured on the server end, but if the user only browses the web page but does not log in, when the user browses the same web page again, the cookie configured on the server end is different from the previous cookie, so that the server cannot identify the browsing records of the same user for multiple times, and the historical browsing record of the user cannot be summarized and archived.
In addition, with the development of mobile terminals and APP, many applications can be accessed on the PC side or the mobile terminal, but the access information of the two applications is independent from each other and cannot be unified and summarized.
Therefore, how to effectively process the operation behavior records of the user accessing the web page and enable the operation behaviors of the same user to be combined, so that complete effective data can be formed becomes a technical problem which needs to be solved urgently.
Disclosure of Invention
The embodiment of the invention provides a method and a device for processing track information of user operation behaviors, and aims to solve the problem that in the prior art, the historical operation behaviors of users cannot be combined, so that complete effective data cannot be formed.
One aspect of the embodiments of the present invention is to provide a method for processing user operation behavior trajectory information, including:
when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, acquiring a user ID of the user and a first device fingerprint of the PC;
establishing a first correspondence of the user ID and the first device fingerprint;
and merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID according to the first corresponding relation.
Another aspect of the present invention provides a device for processing user operation behavior trace information, including:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring a user ID of a user and a first equipment fingerprint of a PC (personal computer) when the user scans a two-dimensional code in a target website displayed by the PC browser through an application program corresponding to the target website on a mobile terminal;
an establishing module for establishing a first correspondence between the user ID and the first device fingerprint;
and the processing module is used for merging and storing the first historical operation behavior track information corresponding to the first equipment fingerprint and the second historical operation behavior track information corresponding to the user ID according to the first corresponding relation.
Yet another aspect of the present invention provides an electronic device including:
a processor and a memory for storing executable instructions of the processor;
wherein the processor is configured to execute the processing method of the user operation behavior track information as described above.
Yet another aspect of the present invention provides a computer readable medium, on which a computer program is stored, which when executed by a processor, implements the processing method of the user operation behavior trajectory information as described above.
According to the processing method and device for the user operation behavior track information, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, a user ID of the user and a first device fingerprint of the PC are obtained, and a first corresponding relation between the user ID and the first device fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data.
Drawings
Fig. 1 is a schematic flowchart of a processing method of user operation behavior trajectory information according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a device for processing user operation behavior trajectory information according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
The embodiment provides a processing method of user operation behavior track information, which is used for processing the operation behavior track information of a webpage browsed by a user, so that the operation behavior track information of the user can be completely recorded, and a foundation is laid for analyzing the operation behavior of the user in the future. The execution main body of the processing method for the user operation behavior track information is a processing device for the user operation behavior track information, and the device can be arranged in electronic equipment, such as a server, a tablet computer, a PC and the like.
Fig. 1 is a schematic flow chart of a processing method of user operation behavior trajectory information according to an embodiment of the present invention. The method comprises the following steps:
step 101, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, acquiring a user ID of the user and a first device fingerprint of the PC.
And 103, merging and storing first historical operation behavior track information corresponding to the first device fingerprint and second historical operation behavior track information corresponding to the user ID according to the first corresponding relation.
Specifically, a user usually browses web page information of a certain target website through a PC browser, often the user does not log in the target website when entering the target website for browsing, first operation behavior trace information for operating a web page in the target website can be stored in a server (taking the server as an example, or other electronic devices), the server can also obtain a first device fingerprint of the PC, establish a corresponding relationship between the first operation behavior trace information and the first device fingerprint of the PC, store the corresponding relationship and the first operation behavior trace information together, after storage, refer to as first historical operation behavior trace information, the server can obtain the corresponding relationship, when the user scans a two-dimensional code in the target website displayed by the PC browser through an application program corresponding to the target website on a mobile terminal, the server can acquire a user ID of a user and a first device fingerprint of the PC, establish a first corresponding relation between the user ID and the first device fingerprint, and further merge and store first historical operation behavior track information corresponding to the first device fingerprint and second historical operation behavior track information corresponding to the user ID according to the first corresponding relation.
The user ID is obtained by registering the user in the website in advance, and is identification information of the user. The first device fingerprint is a device ID with unique identification generated when the PC accesses the network, and a specific generation manner of the device fingerprint may be any implementable manner in the prior art, which is not limited herein. The first operation behavior trace information may include identification information of each webpage browsed by the user, a time for a click operation to enter each webpage, a dwell time of each webpage, classification information of each webpage browsed (such as a product webpage or a purchase webpage), and the like. The method can be specifically set according to the needs of merchants. Therefore, merchants can analyze user requirements or interest points according to the operation behavior tracks of users, and conduct product popularization with pertinence.
According to the processing method of the user operation behavior track information provided by the embodiment, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, a user ID of the user and a first device fingerprint of the PC are obtained, and a first corresponding relation between the user ID and the first device fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data.
Example two
The present embodiment further supplements and explains the processing method of the user operation behavior trajectory information provided by the above embodiment.
As a practical way, optionally, the method comprises:
step 201, when a user browses a webpage in a target website through a PC browser, acquiring a first device fingerprint of the PC and first operation behavior trace information of the user. Go to step 202.
Step 202, establishing a corresponding relationship between the first device fingerprint and the first operation behavior track information, and storing to obtain first historical operation behavior track information and a corresponding relationship between the first historical operation behavior track information and the first device fingerprint. Go to step 206.
The specific operations of steps 201-202 have been described in detail in the above embodiments, and are not described herein again.
Step 203, when the user logs in the target website through the mobile terminal, obtaining login information sent by the mobile terminal and a second device fingerprint of the mobile terminal, wherein the login information comprises a user ID of the user. Go to step 204.
And step 204, establishing a second corresponding relation between the second device fingerprint and the user ID according to the login information. Go to step 205.
Step 205, according to the second corresponding relationship, merging and storing the third historical operation behavior trace information corresponding to the second device fingerprint and the fourth historical operation behavior trace information corresponding to the user ID when the mobile terminal is in the login state, so as to obtain the second historical operation behavior trace information and the corresponding relationship between the second historical operation behavior trace information and the user ID. Go to step 206.
And the third history operation behavior track information is the operation behavior track information generated and stored by the user accessing the target website through the mobile terminal when the mobile terminal is not in the login state.
Specifically, when a user downloads an application program, such as APP, corresponding to the target website from a mobile terminal of the user and registers an account, the user may log in through the registered account, and when the user logs in the target website through the mobile terminal of the user, the server may obtain login information sent by the mobile terminal and a second device fingerprint of the mobile terminal, where the login information includes a user ID of the user; according to the login information, a second corresponding relation between the second equipment fingerprint and the user ID can be established; and further according to the second corresponding relationship, combining and storing third historical operation behavior track information corresponding to the second device fingerprint and fourth historical operation behavior track information corresponding to the user ID when the mobile terminal is in the login state, so as to obtain the second historical operation behavior track information and the corresponding relationship between the second historical operation behavior track information and the user ID.
The third historical operation track information is operation track information generated and stored when a user accesses a target website through the mobile terminal when the mobile terminal is in a non-login state, and the fourth historical operation track information is operation track information generated and stored when the user accesses the target website through the mobile terminal when the mobile terminal is in a login state. The second historical operational behavior trace information includes all the historical operational behavior trace information (logged-in state and logged-out state) of the user accessing the target website through the mobile terminal.
And step 206, when the user scans the two-dimensional code in the target website displayed by the PC browser through the application program corresponding to the target website on the mobile terminal, acquiring the user ID of the user and the first equipment fingerprint of the PC. Go to step 207.
The specific operation of this step is the same as that of step 101, and is not described herein again.
Step 207, a first correspondence between the user ID and the first device fingerprint is established. Go to step 208.
The specific operation of this step is the same as that of step 102, and is not described herein again.
And step 208, merging and storing the first historical operation behavior track information corresponding to the first device fingerprint and the second historical operation behavior track information corresponding to the user ID according to the first corresponding relation.
The specific operation of this step is the same as that of step 102, and is not described herein again.
It should be noted that the two parts of step 201-.
Specifically, when the user downloads an application program, such as an APP, corresponding to the target website from the mobile terminal of the user and logs in the APP by using the registered information, the user may scan the two-dimensional code displayed on the webpage of the target website in the PC browser by using a scanning function in the APP and a camera of the mobile terminal.
Optionally, the two-dimensional code may be a two-dimensional code for a user to log in, a two-dimensional code for a merchant belonging to the website to promote a product, a two-dimensional code for a merchant of the website to do activity promotion, or the like, as long as the user can participate through the two-dimensional code.
When the user scans the two-dimensional code through the APP by using the camera of the mobile terminal, the server can acquire the user ID of the user and the first device fingerprint of the PC. And may further establish a first correspondence of the user ID to the first device fingerprint. When the user browses the web page in the target website through the PC browser again later, even if the target website is not logged in, the operation behavior information can be recorded in the storage area corresponding to the user ID corresponding to the first device fingerprint according to the first corresponding relation between the first device fingerprint and the user ID of the PC. Before the first corresponding relationship between the user ID and the first device fingerprint is not established, first historical operation behavior track information of the webpage operated by the PC browser is also recorded into a storage area corresponding to the user ID. And second historical operation behavior track information of the user accessing the target website webpage for operation through the mobile terminal is stored in the storage area corresponding to the user ID. Therefore, the merging of all historical operation behavior track information of the target website accessed by the user through the mobile terminal and the PC is realized, and the effectiveness of the historical operation behavior information of the user is improved.
Optionally, the obtaining process of the operation behavior trajectory information of the third history is as follows: when a user browses a webpage in a target website through a mobile terminal, acquiring third operation behavior track information of the user and a second device fingerprint of the mobile terminal; and establishing a corresponding relation between the second equipment fingerprint and the third operation behavior track information, storing the corresponding relation, and obtaining third history operation behavior track information and a corresponding relation between the third history operation behavior track information and the second equipment fingerprint.
Specifically, when the user accesses the target website through the mobile terminal, the user can also access the target website in an unregistered state, and when the user browses a webpage in the target website through the mobile terminal in the unregistered state, the server can acquire third operation behavior track information operated by the user and a second device fingerprint of the mobile terminal; and establishing a corresponding relation between the second equipment fingerprint and the third operation behavior track information, storing the corresponding relation, and obtaining third history operation behavior track information and a corresponding relation between the third history operation behavior track information and the second equipment fingerprint.
As another implementable manner, on the basis of the foregoing embodiment, optionally after merging and storing the first historical operation behavior trace information corresponding to the first device fingerprint and the second historical operation behavior trace information corresponding to the user ID according to the first correspondence, the method may further include:
acquiring a user ID of a target user; acquiring historical operation behavior track information corresponding to the user ID of the target user according to the user ID of the target user, wherein the historical operation behavior track information comprises first historical operation behavior track information and second historical operation behavior track information; carrying out statistical analysis on the historical operation behavior track information to determine the interest points of the target user; and pushing corresponding content information to the target user according to the interest points.
Optionally, the two-dimensional code may be a login two-dimensional code, a product promotion two-dimensional code, or a campaign promotion two-dimensional code. After scanning the two-dimensional code in the target website displayed by the PC browser through the application program corresponding to the target website on the mobile terminal:
when the two-dimensional code is a login two-dimensional code, the server returns the page information of the target website after login to the PC, so that the PC displays the page of the target website after login;
when the two-dimensional code is the product promotion two-dimensional code, the server returns corresponding product promotion page information to the PC so that the PC displays the corresponding product promotion page;
and when the two-dimension code is the activity promotion two-dimension code, the server returns the corresponding activity promotion page information to the PC so that the PC displays the corresponding activity promotion page.
Optionally, before the user logs in the target website, the method further includes:
receiving registration request information sent by a user through a mobile terminal or a PC (personal computer), wherein the registration request information comprises a user name and a password set by the user; generating a user ID of the user according to the registration request information; and storing the corresponding relation between the user ID and the user name and the password. Then, when the user logs in through the user name and the password, the server may obtain the user ID of the user according to the corresponding relationship.
The PC and the mobile terminal are regarded as dedicated devices for the user, and the server regards an operation behavior as an owner of the PC or the mobile terminal, that is, an operation behavior of the user as long as the operation behavior for operating a web page in a target web site is performed by the PC or the mobile terminal.
It should be noted that the modes that can be implemented in the present embodiment may be implemented individually or in combination in any combination, and are not limited herein.
According to the processing method of the user operation behavior track information provided by the embodiment, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, a user ID of the user and a first device fingerprint of the PC are obtained, and a first corresponding relation between the user ID and the first device fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data. The method and the device can record the operation behavior information of the user completely and improve the user experience.
EXAMPLE III
The embodiment provides a processing device for user operation behavior track information, which is used for executing the processing method for user operation behavior track information provided in the first embodiment. The apparatus may be provided in an electronic device.
As shown in fig. 2, a schematic structural diagram of a processing apparatus for processing user operation behavior trace information provided in this embodiment is shown. The processing device 30 for the user operation behavior track information comprises an acquisition module 31, a building module 32 and a processing module 33.
The acquiring module 31 is configured to acquire a user ID of a user and a first device fingerprint of a PC when the user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal; the establishing module 32 is configured to establish a first correspondence between the user ID and the first device fingerprint; the processing module 33 is configured to merge and store first historical operation behavior trace information corresponding to the first device fingerprint and second historical operation behavior trace information corresponding to the user ID according to the first corresponding relationship.
Optionally, the processing device 30 for the user operation behavior trace information may further include corresponding other modules, configured to execute the processing method for the user operation behavior trace information provided in the second embodiment. The specific modules may be divided according to the corresponding method functions, which are not limited herein.
The specific manner in which the respective modules perform operations has been described in detail in relation to the apparatus in this embodiment, and will not be elaborated upon here.
According to the processing device for the user operation behavior track information, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, a user ID of the user and a first device fingerprint of the PC are obtained, and a first corresponding relation between the user ID and the first device fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data.
Example four
The embodiment provides an electronic device. The processing method for executing the user operation behavior track information provided by any one of the above embodiments.
The electronic device includes a processor and a memory for storing executable instructions of the processor.
The processor is configured to execute the processing method of the user operation behavior track information provided by any one of the above embodiments.
According to the electronic equipment of the embodiment, when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, a user ID of the user and a first equipment fingerprint of the PC are acquired, and a first corresponding relation between the user ID and the first equipment fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data.
EXAMPLE five
The present embodiment provides a computer-readable medium for storing a computer program. When being executed by a processor, the computer program realizes the processing method of the user operation behavior track information provided by any one of the above embodiments.
According to the computer-readable medium of the embodiment, when the computer program stored thereon is executed by the processor, when the user scans the two-dimensional code in the target website displayed by the PC browser through the application program corresponding to the target website on the mobile terminal, the user ID of the user and the first device fingerprint of the PC are acquired, and the first corresponding relationship between the user ID and the first device fingerprint is established; and according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID. The method and the device realize the complete recording of the operation behavior track information of the user operating the website webpage, and solve the problem that the prior art can not combine the historical operation behaviors of the user, thereby forming complete effective data.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
It is obvious to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to perform all or part of the above described functions. For the specific working process of the device described above, reference may be made to the corresponding process in the foregoing method embodiment, which is not described herein again.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (8)
1. A processing method for user operation behavior track information is characterized by comprising the following steps:
when the user browses a webpage in a target website through a PC browser, acquiring a first device fingerprint of the PC and first operation behavior track information of the user;
establishing a corresponding relation between the first device fingerprint and the first operation behavior track information, and storing the corresponding relation so as to obtain first historical operation behavior track information and a corresponding relation between the first historical operation behavior track information and the first device fingerprint;
when a user scans a two-dimensional code in a target website displayed by a PC browser through an application program corresponding to the target website on a mobile terminal, acquiring a user ID of the user and a first device fingerprint of the PC, wherein the two-dimensional code in the target website is a login two-dimensional code, a product promotion two-dimensional code or a activity promotion two-dimensional code;
establishing a first correspondence of the user ID and the first device fingerprint;
according to the first corresponding relation, merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID;
before the user scans the two-dimensional code in the target website displayed by the PC browser through the application program corresponding to the target website on the mobile terminal, the method further comprises the following steps:
when the user logs in the target website through the mobile terminal, obtaining login information sent by the mobile terminal and a second device fingerprint of the mobile terminal, wherein the login information comprises a user ID of the user;
establishing a second corresponding relation between the second equipment fingerprint and the user ID according to the login information;
according to the second corresponding relation, merging and storing third historical operation behavior track information corresponding to the second equipment fingerprint and fourth historical operation behavior track information corresponding to the user ID when the mobile terminal is in a login state, so that the second historical operation behavior track information and the corresponding relation between the second historical operation behavior track information and the user ID are obtained; the third history operation behavior track information is operation behavior track information generated and stored when the mobile terminal is not in a login state and the user accesses the target website through the mobile terminal; the second historical operation behavior track information comprises all historical operation behavior track information of the target website accessed by the user through the mobile terminal.
2. The method of claim 1, wherein before the user logs into the target website through the mobile terminal, the method further comprises:
when the user browses a webpage in the target website through the mobile terminal, acquiring third operation behavior track information of the user and the second equipment fingerprint of the mobile terminal;
and establishing a corresponding relation between the second equipment fingerprint and the third operation behavior track information, storing the corresponding relation, and obtaining the third history operation behavior track information and the corresponding relation between the third history operation behavior track information and the second equipment fingerprint.
3. The method according to claim 1, wherein after merging and storing first historical operation behavior trace information corresponding to the first device fingerprint and second historical operation behavior trace information corresponding to the user ID according to the first correspondence, the method further comprises:
acquiring a user ID of a target user;
acquiring historical operation behavior track information corresponding to the user ID of the target user according to the user ID of the target user, wherein the historical operation behavior track information comprises the first historical operation behavior track information and the second historical operation behavior track information;
performing statistical analysis on the historical operation behavior track information to determine the interest point of the target user;
and pushing corresponding content information to the target user according to the interest points.
4. The method of claim 1, wherein after the user scans the two-dimensional code in the target website displayed by the PC browser through an application program corresponding to the target website on the mobile terminal, the method further comprises:
when the two-dimensional code is a login two-dimensional code, returning the target website page information after login to the PC so that the PC displays the target website page after login;
when the two-dimensional code is a product promotion two-dimensional code, returning corresponding product promotion page information to the PC so that the PC displays a corresponding product promotion page;
and when the two-dimension code is the activity promotion two-dimension code, returning corresponding activity promotion page information to the PC so that the PC displays the corresponding activity promotion page.
5. The method of claim 1, wherein before the user logs in to the target website through the mobile terminal, the method further comprises:
receiving registration request information sent by the user through the mobile terminal or the PC, wherein the registration request information comprises a user name and a password set by the user;
generating a user ID of the user according to the registration request information;
and storing the corresponding relation between the user ID and the user name and the password.
6. A processing device for user operation behavior track information is characterized by comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring a user ID of a user and a first equipment fingerprint of a PC (personal computer) when the user scans a two-dimensional code in a target website displayed by the PC browser through an application program corresponding to the target website on a mobile terminal, and the two-dimensional code in the target website is a login two-dimensional code, a product promotion two-dimensional code or a activity promotion two-dimensional code;
an establishing module for establishing a first correspondence between the user ID and the first device fingerprint;
the processing module is used for merging and storing first historical operation behavior track information corresponding to the first equipment fingerprint and second historical operation behavior track information corresponding to the user ID according to the first corresponding relation;
the acquisition module is further configured to acquire login information sent by the mobile terminal and a second device fingerprint of the mobile terminal when the user logs in the target website through the mobile terminal, where the login information includes a user ID of the user;
the establishing module is further configured to establish a second corresponding relationship between the second device fingerprint and the user ID according to the login information;
the processing module is further configured to merge and store third historical operation behavior trace information corresponding to the second device fingerprint and fourth historical operation behavior trace information corresponding to the user ID when the mobile terminal is in a login state according to the second correspondence, so as to obtain the second historical operation behavior trace information and a correspondence between the second historical operation behavior trace information and the user ID; the third history operation behavior track information is operation behavior track information generated and stored when the mobile terminal is not in a login state and the user accesses the target website through the mobile terminal; the second historical operation behavior track information comprises all historical operation behavior track information of the target website accessed by the user through the mobile terminal;
the acquisition module is further configured to acquire the first device fingerprint of the PC and first operation behavior trajectory information of the user when the user browses a webpage in the target website through the PC browser;
the establishing module is further configured to establish a corresponding relationship between the first device fingerprint and the first operation behavior trace information, and store the corresponding relationship to obtain the first historical operation behavior trace information and the corresponding relationship between the first historical operation behavior trace information and the first device fingerprint.
7. An electronic device, comprising: a processor and a memory for storing executable instructions of the processor;
wherein the processor is configured to execute the processing method of the user operation behavior trace information according to any one of claims 1 to 5.
8. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, implements a method of processing user operation behavior trace information according to any one of claims 1 to 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711077626.2A CN107766223B (en) | 2017-11-06 | 2017-11-06 | Processing method and device for user operation behavior track information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711077626.2A CN107766223B (en) | 2017-11-06 | 2017-11-06 | Processing method and device for user operation behavior track information |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107766223A CN107766223A (en) | 2018-03-06 |
| CN107766223B true CN107766223B (en) | 2021-06-01 |
Family
ID=61273688
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711077626.2A Active CN107766223B (en) | 2017-11-06 | 2017-11-06 | Processing method and device for user operation behavior track information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107766223B (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109309659B (en) * | 2018-07-19 | 2021-11-23 | 奇酷互联网络科技（深圳）有限公司 | Mobile terminal and method and device for logging in application of mobile terminal |
| CN109509021B (en) * | 2018-10-22 | 2021-05-28 | 武汉极意网络科技有限公司 | Behavior track-based anomaly identification method and device, server and storage medium |
| CN110084010A (en) * | 2019-04-28 | 2019-08-02 | 宁波深擎信息科技有限公司 | A kind of user behavior normalizing method, system, equipment and the medium of stock trader's industry |
| CN111882400B (en) * | 2020-07-31 | 2024-10-15 | 塔比星信息技术(深圳)有限公司 | Behavior recognition analysis method, behavior recognition analysis device, computer equipment and readable storage medium |
| CN112954043B (en) * | 2021-02-05 | 2022-11-18 | 深圳市世强元件网络有限公司 | Method for identifying user based on website access log and computer equipment |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106294794A (en) * | 2016-08-15 | 2017-01-04 | 乐视控股（北京）有限公司 | A kind of content recommendation method and device |
| CN106547800A (en) * | 2015-09-23 | 2017-03-29 | 北京国双科技有限公司 | The method and device of striding equipment synchronization user behavior |
| CN107239389A (en) * | 2017-06-07 | 2017-10-10 | 网易（杭州）网络有限公司 | A kind of method and device that user operation records are determined in mixing APP |
| CN107239491A (en) * | 2017-04-25 | 2017-10-10 | 广州阿里巴巴文学信息技术有限公司 | For realizing method, equipment, browser and electronic equipment that user behavior is followed the trail of |
| CN107295067A (en) * | 2017-05-26 | 2017-10-24 | 北京京东尚科信息技术有限公司 | Across the method and apparatus of screen identification user |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106155297B (en) * | 2015-04-20 | 2019-06-21 | 阿里巴巴集团控股有限公司 | A kind of unlocking method and equipment of mobile terminal |
-
2017
- 2017-11-06 CN CN201711077626.2A patent/CN107766223B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106547800A (en) * | 2015-09-23 | 2017-03-29 | 北京国双科技有限公司 | The method and device of striding equipment synchronization user behavior |
| CN106294794A (en) * | 2016-08-15 | 2017-01-04 | 乐视控股（北京）有限公司 | A kind of content recommendation method and device |
| CN107239491A (en) * | 2017-04-25 | 2017-10-10 | 广州阿里巴巴文学信息技术有限公司 | For realizing method, equipment, browser and electronic equipment that user behavior is followed the trail of |
| CN107295067A (en) * | 2017-05-26 | 2017-10-24 | 北京京东尚科信息技术有限公司 | Across the method and apparatus of screen identification user |
| CN107239389A (en) * | 2017-06-07 | 2017-10-10 | 网易（杭州）网络有限公司 | A kind of method and device that user operation records are determined in mixing APP |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107766223A (en) | 2018-03-06 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107766223B (en) | Processing method and device for user operation behavior track information | |
| CN112182473B (en) | Page operation behavior playback method and device, computer equipment and storage medium | |
| CN111522922B (en) | Log information query method and device, storage medium and computer equipment | |
| CN108255847B (en) | Page generation method and device | |
| US8949330B2 (en) | Systems and methods for automated recommendations for social media | |
| US9792365B2 (en) | Method and system for tracking and gathering multivariate testing data | |
| CN107357903B (en) | User behavior data integration method and device and electronic equipment | |
| US9203905B1 (en) | Sessionization of visitor activity | |
| CN103631957B (en) | Visitor's behavioral data statistical method and device | |
| CN108959430B (en) | Advertisement promotion data acquisition method, device and equipment | |
| CN111459624B (en) | Resource data distribution method, device and equipment | |
| CN107784504B (en) | Method for generating return visit event of client and terminal equipment | |
| CN110569222B (en) | Link tracking method and device, computer equipment and readable storage medium | |
| CN104732182B (en) | Communication method based on two-dimensional code on webpage | |
| CN108156141B (en) | Real-time data identification method and device and electronic equipment | |
| CN103617267A (en) | Socialized extension search method, device and system | |
| CN111177623A (en) | Information processing method and device | |
| Youn et al. | Forensic analysis for AI speaker with display Echo Show 2nd generation as a case study | |
| CN110659435A (en) | Page data acquisition processing method and device, computer equipment and storage medium | |
| CN104063112A (en) | Interaction method, device and system among browsers, and browser | |
| US20150149928A1 (en) | Method, system and device for implementing an instant messaging application | |
| CN112347457A (en) | Abnormal account detection method and device, computer equipment and storage medium | |
| CN110347943A (en) | Channel information processing method, device, storage medium and computer equipment | |
| CN111371643B (en) | Authentication method, device and storage medium | |
| Park et al. | Indoor positioning-based mobile resource movement data management system for smart factory operations management |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |