CN107705148A - A kind of marketing platform based on mobile terminal APP - Google Patents
A kind of marketing platform based on mobile terminal APP Download PDFInfo
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- CN107705148A CN107705148A CN201710834818.7A CN201710834818A CN107705148A CN 107705148 A CN107705148 A CN 107705148A CN 201710834818 A CN201710834818 A CN 201710834818A CN 107705148 A CN107705148 A CN 107705148A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
The present invention disclose a kind of marketing platform based on mobile terminal APP, including between each other can free switching base page unit, expansion unit, telephony unit, interactive unit and customer center unit;Base page unit is the homepage of marketing platform, is that user logs in the page that platform enters at first;Telephony unit is can to provide the page of preferential call, and user can enjoy certain preferential telephone relation in the page;Interactive unit seeks certain welfare to increase using entertaining and the unit for providing the user welfare, for user.This marketing platform is that a have the mobile terminal marketing platform of call function and online store function, also can be that consumer show a clothing, food, lodging and transportion -- basic necessities of life and play the practicality mobile terminal marketing platform all possessed while providing certain toll-free calling services for user and businessman;This marketing platform is simple for structure, simplifies, very clear, makes consumer, businessman and marketing platform win-win progress.
Description
Technical field
The present invention relates to a kind of marketing platform, specifically a kind of marketing platform based on mobile terminal APP.
Background technology
Diversified mobile terminal APP marketing platforms are currently there are, species is also multifarious, works as in the market
This kind of marketing platform saturation when, the marketing platform newly risen will be faced with huge survival pressure.On the other hand, existing market
Although marketing platform species on is various, structure be substantially all it is similar, it is various wide in all these marketing platforms
Announcement means are also multifarious, and such as pop-up, the page forces advertisement etc., and these all seriously affect the purchase experiences of consumer.
The content of the invention
It is an object of the invention to provide a kind of marketing platform based on mobile terminal APP, this marketing platform structural reduction, disappear
The person of expense is very clear, while adds preferential telephony unit, while consumer's daily call is met, also improves consumption
Person adds exposure and attention rate to the frequency of use of this marketing platform.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of marketing platform based on mobile terminal APP, it is characterised in that including base page unit, expand unit, call list
Member, interactive unit and customer center unit, the base page unit, expand unit, telephony unit, interactive unit and customer center list
Can be with free switching between member;
The base page unit is the homepage of marketing platform, is that user logs in the page that platform enters at first;Telephony unit is
The page of preferential call can be provided, user can enjoy certain preferential telephone relation in the page;Interactive unit makes for increase
With entertaining and the unit for providing the user welfare, certain welfare is sought for user;Customer center unit is that user carries out account
The unit of management, improve convenience of the user in platform purchase and consumption.
The base page unit includes businessman's handover module, advertisement module, search module, commodity classification module, movable prefecture
Module, online customer service module and businessman's recommending module;Businessman's handover module can switch different according to the needs of user oneself
Businessman, both facilitated user can businessman needed for unrestricted choice, ensure again and the businessman of marketing platform cooperation have it is fair competing
The environment striven;The advertisement module is the Main Means that marketing platform carries out advertisement marketing, while is also the business with platform cooperation
Family provides the place of advertising;The search module is mainly used in the search of businessman and commodity, is the quick search of user
Effective means are provided, improve the service efficiency of user;The commodity classification module is divided the commodity of all cooperation businessmans
Class, it is easy to commodity of the user according to needed for the classification of commodity is quickly found out oneself, while can also improves the sale of businessman;The work
Dynamic prefecture module is the column that businessman carries out sales promotion, can increase substantially the competitiveness of businessman;The online customer service module
Mainly for businessman and user, there is provided Instant-Counseling;Businessman's recommending module is the prize carried out for the businessman having higher rating
Column is encouraged, providing good service for businessman provides certain power, while is also one provided some potential businessmans
The kind medium of advertisement.
It is described expansion unit include user's locating module, merchant search module, businessman's bulletin module, cooperation merchant module and
Trade classification module;User's locating module is mainly used in the real-time positioning of user, and marketing platform is according to the fixed in real time of user
The Business Information nearby cooperated is shown by position, so that user is selected;The merchant search module is mainly near
Businessman carry out precise search, so that user can be quickly found out required businessman;Businessman's bulletin module is to be directed to and market
The businessman of platform cooperation and the word column provided, popularization introduction is mainly carried out to cooperation businessman, allows user to have one to businessman
Fixed understanding, while also provide efficient publicity for businessman and promote, reach the mutually beneficial purpose of doulbe-sides' victory, this is other marketing platforms
The unexistent publicity way of promotion, and this marketing platform attract one of bright spot of businessman;The cooperation merchant module is mainly
For having the businessman of further cooperative relationship, i.e. VI P businessmans with marketing platform, this kind of businessman has certain privilege, such as advertisement
Privilege, while the credit rating of businessman is also improved, user can find the businessman with platform cooperation by cooperation merchant module, improve
The competitive strength of businessman, it is most directly also a kind of maximally effective way of promotion that this, which is,;The trade classification module is by all trades and professions
Classified, and the businessman of cooperation is concluded into corresponding classification, be easy to user to be inquired about according to businessman's classification.
The telephony unit include query the balance module, supplement module, nearest call module, address list module and dial key with money
Disk module;Described query the balance and supplements module with money and is respectively used to the inquiry into balance of telephony unit and supplements with money at module, the amount of money supplemented with money
Higher, the preferential dynamics being subject to is also bigger;That made a call can be inquired about by nearest call module, can inquire about the duration of call,
The general informations such as air time;The address list in mobile phone can be read in the address list module, improves the convenience of dialing;Described group
Number key disk module is single dialing keyboard, and non-sum mobile phone dial shares.
It is flat in marketing that interactive unit includes prize drawing module, gold coin earning module, member's module and common tool module, user
Platform can obtain corresponding integration when consuming, and can be drawn a lottery according in prize drawing module;User can earn module in gold coin and complete phase
Answering for task, complete that during task certain virtual gold coin can be earned, user's available virtual gold coin carries out commodity or reward voucher
Exchange;Member's module is member's business for user, and user can open member's business in member's module, so as to enjoy one
Fixed privilege;The common tool module is supplementary module, in addition to setting some conventional instruments, such as train ticket purchase, is gone back
It can additionally increase according to user itself demand or remove corresponding instrument, there is the characteristics of flexible and changeable.
The customer center unit includes shopping cart module, gold coin module, order module, collection module, harvest address mould
Block, system setup module, user log-in block and member's center module;The customer center unit is that user enters to purchase commodity
The module of row management, including need to buy the management of commodity, the management of collecting commodities, harvest the management of address and purchased commodity
Management, gold coin module is user's module that the gold coin of earning is inquired about and used;The system setup module is user
The module of personalized setting is carried out to marketing platform, user can be set according to oneself hobby and use habit, such as be prompted
Sound is set, push setting etc.;The customer center unit also includes user log-in block and member's center module, only user from
After log-in module logs in, member's center module can be just used, member's center module is to provide preferential welfare to member user
Module.
Beneficial effects of the present invention:
This marketing platform be it is a there is the mobile terminal marketing platform of call function and online store function, for
Also can be that consumer show a clothing, food, lodging and transportion -- basic necessities of life and play and all possesses while family and businessman provide certain toll-free calling services
Practicality mobile terminal marketing platform;
This marketing platform is simple for structure, simplifies, very clear, and consumer can be quickly found out the commodity required for oneself, together
When businessman while with platform cooperation, in platform have many places be businessman carry out free advertising publicity unit, make consumer,
Businessman and marketing platform win-win progress.
Brief description of the drawings
The present invention is further illustrated below in conjunction with the accompanying drawings.
Fig. 1 is marketing platform structural representation of the present invention;
Fig. 2 is base page cellular construction schematic diagram;
Fig. 3 is to expand cellular construction schematic diagram;
Fig. 4 is telephony unit structural representation;
Fig. 5 is interactive unit structural representation;
Fig. 6 is customer center cellular construction schematic diagram.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained all other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
A kind of marketing platform based on mobile terminal APP, including base page unit, expand unit, telephony unit, interactive unit and
Customer center unit, wherein base page unit are the homepage of marketing platform, are that user logs in the page that platform enters at first;Call is single
Member is can to provide the page of preferential call, and user can enjoy certain preferential telephone relation in the page;Interactive unit is increasing
Add using entertaining and the unit for providing the user welfare, such as the activity such as prize drawing and earning gold coin, can be that user seeks one
Fixed welfare;Customer center unit is the unit that user carries out account management, improves convenience of the user in platform purchase and consumption.
Base page unit include businessman's handover module, advertisement module, search module, commodity classification module, movable prefecture module,
Online customer service module and businessman's recommending module, businessman's handover module can need to switch different businessmans according to user oneself, both
Facilitate user can businessman needed for unrestricted choice, ensure again and the businessman of marketing platform cooperation have the environment of fair competition;
Advertisement module is the Main Means that marketing platform carries out advertisement marketing, while also provides advertisement a surname for the businessman with platform cooperation
The place of biography;Search module is mainly used in the search of businessman and commodity, and effective means are provided for the quick search of user, improves
The service efficiency of user;Commodity classification module is classified to the commodity of all cooperation businessmans, is easy to class of the user according to commodity
The commodity needed for oneself are not quickly found out, while can also improve the sale of businessman;Movable prefecture module is businessman's carry out activity rush
The column of pin, the competitiveness of businessman can be increased substantially;Online customer service module is mainly for businessman and user, there is provided consults in real time
Ask;Businessman's recommending module is the reward column carried out for the businessman having higher rating, and providing good service for businessman provides one
Fixed power, meanwhile, and a kind of medium of advertisement to some potential businessmans' offers.
Expanding unit includes user's locating module, merchant search module, businessman's bulletin module, cooperation merchant module and industry
Sort module, user's locating module are mainly used in the real-time positioning of user, and marketing platform is according to the real-time positioning of user by near
The Business Information of cooperation is shown, so that user is selected;Merchant search module carries out essence mainly for neighbouring businessman
Really search, so that user can be quickly found out required businessman;Businessman's bulletin module be directed to and marketing platform cooperation businessman and
The word column of offer, mainly carries out popularization introduction to cooperation businessman, allows user to have certain understanding to businessman, while be also
Businessman provides efficient publicity and promoted, and reaches the mutually beneficial purpose of doulbe-sides' victory, and this is that the unexistent publicity of other marketing platforms is promoted
Mode, and this marketing platform attract one of bright spot of businessman;Cooperation merchant module has into one primarily directed to marketing platform
The businessman of cooperative relationship is walked, i.e. VI P businessmans, this kind of businessman have certain privilege, such as advertisement privilege, while also improves business
The credit rating of family, user can be found the businessman with platform cooperation by cooperation merchant module, improve the competitive strength of businessman, this is
Most directly it is also a kind of maximally effective way of promotion;Trade classification module is classified all trades and professions, and by the businessman of cooperation
Conclude in corresponding classification, be easy to user to be inquired about according to businessman's classification.
Telephony unit include query the balance module, supplement module, nearest call module, address list module and dialing keyboard mould with money
Block, telephony unit can be used for real time phone call, conversed by the telephony unit of this marketing platform, can enjoy exempting from for certain time
Take call or cheaper cost of the phone call.The module that queries the balance and supplement with money module be respectively used to telephony unit inquiry into balance and
Supplement with money, the amount of money supplemented with money is higher, and the preferential dynamics being subject to is also bigger;That made a call can be inquired about by nearest call module,
The general informations such as the duration of call, air time can be inquired about;The address list in mobile phone can be read in address list module, improves dialing just
Victory;Dialing keyboard module is single dialing keyboard, and non-sum mobile phone dial shares.
It is flat in marketing that interactive unit includes prize drawing module, gold coin earning module, member's module and common tool module, user
Platform can obtain corresponding integration when consuming, and can be drawn a lottery according in prize drawing module;User can earn module in gold coin and complete phase
Answering for task, complete that during task certain virtual gold coin can be earned, user's available virtual gold coin carries out commodity or reward voucher
Exchange;Member's module is member's business for user, and user can open member's business in member's module, certain so as to enjoy
Privilege;Common tool module is supplementary module, in addition to some conventional instruments are set, as train ticket buy, can also according to
The demand at family itself, additionally increase or remove corresponding instrument, there is the characteristics of flexible and changeable.
Customer center unit include shopping cart module, gold coin module, order module, collection module, harvest address module, be
System setup module, user log-in block and member's center module, customer center unit are that user is managed to purchase commodity
Module, including need to buy the management of commodity, the management of collecting commodities, harvest the management of address and purchased the management of commodity,
Gold coin module is the module that user is inquired about and used to the gold coin of earning;System setup module is that user enters to marketing platform
The module of the personalized setting of row, user can be set according to oneself hobby and use habit, and such as prompt tone setting, push is set
It is fixed etc.;Customer center unit also includes user log-in block and member's center module, and only user is after log-in module login,
Member's center module can be used, member's center module is that the module of preferential welfare is provided to member user.
This marketing platform be it is a there is the mobile terminal marketing platform of call function and online store function, for
Also can be that consumer show a clothing, food, lodging and transportion -- basic necessities of life and play and all possesses while family and businessman provide certain toll-free calling services
Practicality mobile terminal marketing platform;This marketing platform is freely moved in, provided for businessman most save move in and publicize popularization, help
Businessman realizes precision marketing.
General principle, principal character and the advantages of the present invention of the present invention has been shown and described above.The technology of the industry
Personnel are it should be appreciated that the present invention is not limited to the above embodiments, and the simply explanation described in above-described embodiment and specification is originally
The principle of invention, without departing from the spirit and scope of the present invention, various changes and modifications of the present invention are possible, these changes
Change and improvement all fall within the protetion scope of the claimed invention.
Claims (6)
- A kind of 1. marketing platform based on mobile terminal APP, it is characterised in that including base page unit, expand unit, telephony unit, Interactive unit and customer center unit, the base page unit, expand unit, telephony unit, interactive unit and customer center unit Between can be with free switching;The base page unit is the homepage of marketing platform, is that user logs in the page that platform enters at first;Telephony unit is can be with The page of preferential call is provided, user can enjoy certain preferential telephone relation in the page;Interactive unit uses interest for increase Taste and the unit for providing the user welfare, certain welfare is sought for user;Customer center unit is that user carries out account management Unit, improve user platform purchase and consumption convenience.
- A kind of 2. marketing platform based on mobile terminal APP according to claim 1, it is characterised in that the base page unit Including businessman's handover module, advertisement module, search module, commodity classification module, movable prefecture module, online customer service module and business Family's recommending module;Businessman's handover module can need to switch different businessmans according to user oneself, both facilitate user's energy Businessman needed for enough unrestricted choices, ensure the environment that there is fair competition with the businessman of marketing platform cooperation again;The advertisement module It is the Main Means that marketing platform carries out advertisement marketing, while the field of advertising is also provided for the businessman with platform cooperation Institute;The search module is mainly used in the search of businessman and commodity, provides effective means for the quick search of user, improves and use The service efficiency at family;The commodity classification module is classified to the commodity of all cooperation businessmans, is easy to user according to commodity Classification is quickly found out the commodity needed for oneself, while can also improve the sale of businessman;The movable prefecture module is businessman's progress The column of sales promotion, the competitiveness of businessman can be increased substantially;The online customer service module carries mainly for businessman and user For Instant-Counseling;Businessman's recommending module is the reward column carried out for the businessman having higher rating, is provided well for businessman Service certain power is provided, while be also a kind of medium of advertisement that some potential businessmans are provided.
- A kind of 3. marketing platform based on mobile terminal APP according to claim 1, it is characterised in that the expansion unit Including user's locating module, merchant search module, businessman's bulletin module, cooperation merchant module and trade classification module;The use Family locating module is mainly used in the real-time positioning of user, and marketing platform believes the businessman nearby cooperated according to the real-time positioning of user Breath is shown, so that user is selected;The merchant search module carries out precise search mainly for neighbouring businessman, with Just user can be quickly found out required businessman;Businessman's bulletin module is provided for the businessman with marketing platform cooperation Word column, popularization introduction mainly is carried out to cooperation businessman, allow user to have certain understanding to businessman, while also carried for businessman Supplying efficient publicity to promote, reached the mutually beneficial purpose of doulbe-sides' victory, this is the unexistent publicity way of promotion of other marketing platforms, It is one of bright spot that this marketing platform attracts businessman;The cooperation merchant module has further conjunction primarily directed to marketing platform Make the businessman of relation, i.e. VIP businessmans, this kind of businessman has certain privilege, such as advertisement privilege, while also improves the letter of businessman Expenditure, user can find the businessman with platform cooperation by cooperation merchant module, improve the competitive strength of businessman, and this is most direct A kind of and maximally effective way of promotion;The trade classification module is classified all trades and professions, and the businessman of cooperation is returned Receive into corresponding classification, be easy to user to be inquired about according to businessman's classification.
- A kind of 4. marketing platform based on mobile terminal APP according to claim 1, it is characterised in that the telephony unit Including the module that queries the balance, supplement module, nearest call module, address list module and dialing keyboard module with money;It is described to query the balance Module and supplement module with money and be respectively used to the inquiry into balance of telephony unit and supplement with money, the amount of money supplemented with money is higher, the preferential dynamics being subject to Also it is bigger;That made a call can be inquired about by nearest call module, can inquire about the general informations such as the duration of call, air time; The address list in mobile phone can be read in the address list module, improves the convenience of dialing;The dialing keyboard module is single Dialing keyboard, and non-sum mobile phone dial shares.
- 5. a kind of marketing platform based on mobile terminal APP according to claim 1, it is characterised in that interactive unit includes Prize drawing module, gold coin earning module, member's module and common tool module, user can obtain accordingly when marketing platform is consumed Integration, it can be drawn a lottery according in prize drawing module;User can earn module in gold coin and complete corresponding task, complete meeting during task The certain virtual gold coin of earning, user's available virtual gold coin carry out the exchange of commodity or reward voucher;Member's module is pin To member's business of user, user can open member's business in member's module, so as to enjoy certain privilege;The common tool Module is supplementary module, in addition to some conventional instruments are set, as train ticket buy, can also according to the demand of user itself, Additionally increase or remove corresponding instrument, there is the characteristics of flexible and changeable.
- A kind of 6. marketing platform based on mobile terminal APP according to claim 1, it is characterised in that the customer center Unit includes shopping cart module, gold coin module, order module, collection module, harvest address module, system setup module, user Login module and member's center module;The customer center unit is the module that user is managed to purchase commodity, including is needed The management of commodity, the management of collecting commodities, the management of harvest address and the management for having purchased commodity are bought, gold coin module is use The module that family is inquired about and used to the gold coin of earning;The system setup module is that user carries out personalization to marketing platform The module of setting, user can be set according to oneself hobby and use habit, such as prompt tone setting, push setting etc.;Institute Stating customer center unit also includes user log-in block and member's center module, and only user just may be used after log-in module login To use member's center module, member's center module is that the module of preferential welfare is provided to member user.
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CN112258226A (en) * | 2020-10-20 | 2021-01-22 | 中科讯安(深圳)科技有限公司 | Automatic new media pushing precise marketing method based on big data analysis information |
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Application publication date: 20180216 |