CN107609913A - A kind of method and system of data analysis tracking - Google Patents
A kind of method and system of data analysis tracking Download PDFInfo
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- CN107609913A CN107609913A CN201710848025.0A CN201710848025A CN107609913A CN 107609913 A CN107609913 A CN 107609913A CN 201710848025 A CN201710848025 A CN 201710848025A CN 107609913 A CN107609913 A CN 107609913A
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Abstract
The purpose of the application is to provide a kind of method and system of data analysis tracking, and the application passes through based on the identification string described in the identification string generation spliced when tracing object through last layer level when tracing object is in current level；Identification string when tracing object is in level to be checked is parsed, obtains the related information between identification string information and each level；The distribution tree of tracing object is treated according to the related information structure between the identification string information and each level, wherein, each node of the distribution tree treats tracing object all routing iinformations from root node to present node including described；Based on the stream compression information that tracing object is treated described in distribution tree determination, complete to the tracking for treating tracing object.Automatically the distribution situation of each equipment will be counted in real time, while further count the economic value that each equipment belt comes, realize that multilevel device is traceable, can finally carry out treating that tracing object promotes circulation between plurality of devices.
Description
Technical field
The application is related to computer realm, more particularly to a kind of method and system of data analysis tracking.
Background technology
With the development of information technology, big data analysis contacted with the life of people it is increasingly closer, such as, some are answered
With software or the distribution of advertisement, developer or putting person need to consider efficiency problem, can be by being carried out to related data
Application software or the benefit of advertisement are obtained after analysis, for example, in terms of advertisement, advertising results assessment, advertisement psychology can be carried out
Recruitment evaluation, advertisement economy performance evaluation etc..Wherein, advertising results are assessed and refer to identify made advertisement with the method for science
Benefit；Advertisement psychological effects, which are assessed, is also referred to as advertisement recruitment evaluation itself, refers to and indirect is commented with the quality of sales situation
Sentence the foundation of advertising results, but promote the factor of production marketing indirectly with advertisement arrival, popularity, preference, purchase intention etc.
Judge the method for advertising results as foundation；Advertisement economy performance evaluation, certain advertising expense and advertisement periodical are put into assess
The changing condition of caused sales volume and profit after broadcasting, let it be to the greatest extent, and influence factor is a lot, such as when advertising promotion, sale
Between, area, economy, folkways and customs, price, quality etc., but the change of this economic benefit can be proved with data, because
This wants the apparatus volume data of objective science to reflect this change when assessing.
Conventional advertisement economy performance evaluation, statistics, the party is identified essentially to direct one-level distribution channel business
Method is fairly simple effectively.For the software with software classification function, then effective economic evaluation can not be completed, software can lead to
Cross one-level distribution and then carry out multistage distribution, and the statistics of follow-up multistage distribution is a difficult point.
The content of the invention
The purpose of the application is to provide a kind of method and system of data analysis tracking, solves in multistage distribution procedure
The problem of data tracing.
According to the one side of the application, there is provided a kind of method of data analysis tracking, methods described include：
Based on described in the identification string generation spliced when tracing object through last layer level when tracing object is in current level
Identification string；
Identification string when tracing object is in level to be checked is parsed, obtains identification string information and each level
Between related information；
The distribution tree of tracing object is treated according to the related information structure between the identification string information and each level, its
In, each node of the distribution tree treats tracing object all routing iinformations from root node to present node including described；
Based on the distribution tree determine described in treat the stream compression information of tracing object, complete to the tracing object for the treatment of
Tracking.
Further, it is described when tracing object includes advertisement in the above method, based on the distribution tree determine described in treat
The stream compression information of tracing object, including：
Stream compression information of the advertisement in the level to be checked is determined based on the distribution tree；
According to economic benefit of the advertisement in the level to be checked described in the stream compression information evaluation of the advertisement and
Marketing personal is instructed to optimize advertising input.
Further, methods described includes：
Whether the equipment that each level is determined according to default decision plan is risk subscribers, wherein, it is described default to sentence
Fixed strategy by the facility information including reporting, report number, report in interval, the network information reported and the user profile reported
It is any or appoint it is several combination determine.
Further, while parsing to identification string when tracing object is in level to be checked or before,
Including：
Based on default policy engine rule to identification string when tracing object is in level to be checked or parsing after
Data carry out abnormality detection, according to the result of abnormality detection carry out early warning.
Further, early warning is carried out according to the result of abnormality detection, including：
It will be matched in this statistical information of the level to be checked with default policy engine rule, if matching knot
Fruit meets early warning, then carries out early warning, wherein, the statistical information includes at least any one of following：Active information, mount message,
Installation number information etc. in activation ratio and default time limit is installed.
Further, tracing object is treated according to the related information structure between the identification string information and each level
After distribution tree, including：
The node is searched in the distribution tree based on inquiry request, and the relevant information of the node found is anti-
User is fed to, wherein, the readjustment that the inquiry request is included the inquiry request of third party's active inquiry or reserved based on third party
The inquiry request of information.
Further, based on treating to treat tracing object current described in the generation of identification string that tracing object is spliced through last layer level
Identification string during level, including：
Obtain the identification string for treating that tracing object is spliced through last layer level or multiple levels；
The identification string of the splicing of the acquisition and the unique mark of the equipment of current level are spliced, treated described in generation
Identification string of the tracing object in current level.
According to the application on the other hand, a kind of system of data analysis tracking is additionally provided, including：Tracking mark management
Module, device software module, data acquisition module and data association module, wherein,
The tracking mark management module is used for treat that tracing object provides original unique mark, and waits to chase after described in determination
The stream compression information of track object, complete to the tracking for treating tracing object；
The device software module is used to write identification string corresponding to previous level equipment and completes current level equipment pair
The splicing for the identification string answered；
The data acquisition module is used for the identification information of the equipment for the identification string and each level for gathering each level；
The data association module is used to be parsed the identification string of the level to be checked received, determines that identification string is believed
Related information between breath and each level.
Further, in said system, the system includes：
Anomaly analysis module, for determining whether the equipment of each level is risk subscribers according to default decision plan,
Wherein, the default decision plan by the facility information including reporting, report number, the network information for reporting interval, reporting
And any or several combination in the user profile reported determine；
And/or
For based on default policy engine rule to the identification string or solution when tracing object is in level to be checked
Data after analysis carry out abnormality detection, and early warning is carried out according to the result of abnormality detection.
Further, in said system, described to treat that tracing object includes advertisement, the system includes：
Interface service module, economy of the advertisement in level to be checked is searched for the inquiry request based on Ad Track
Benefit and/or advertisement operation information.
Further, in said system, the tracking mark management module is used for：
Application request based on advertising page and equipment distributes unique advertisement identifier for the advertising page and equipment.
Further, in said system, the device software module is used for：
Identification string corresponding to the installation equipment is write to the specified location of target device when installing equipment；
When the target device starts software, by reading identification string described in the file acquisition of the specified location.
Further, in said system, the interface service module is used for：
Unique mark by treating tracing object inquires about ad data circulation information corresponding to the unique mark, wherein,
The ad data circulation information includes following at least any one：Distribute information, active information, mount message and advertisement putting effect
Benefit.
According to the application another aspect, a kind of computer-readable medium is additionally provided, is stored thereon with computer-readable
Instruction, the computer-readable instruction can be executed by processor to realize method as the aforementioned.
According to the application another aspect, a kind of equipment for data analysis tracking is additionally provided, wherein, the equipment
Including：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction makes the processor when executed
Perform the operation such as preceding method.
Compared with prior art, the method and system of data tracing analysis described herein, will be counted in real time automatically
The distribution situation of each equipment, while further count the economic value that each equipment belt comes and such as consume the behaviors such as purchase；
Realize that multilevel device is traceable, can finally carry out the popularization for the treating tracing object circulation between plurality of devices.The application passes through mark
Know the complete popularization track of the nested record of string realization mark, identification string is all to be remembered the node of all processes of data flow
Record, and then the popularization track for the software for calculation completed, further help is provided to optimization is promoted.Another further aspect, it is embedded
Device software module, reducing third party, additionally exploitation is directly integrated, and device software is needed only in integrated said system
Module can has the ability of corresponding identification string tracking.Meanwhile using the equipment, can identify have the user of fraud or
Person's malicious act carries out timely early warning, finally provides an abundant interface, user and operation system and is obtained currently by interface
Dispensing economic benefit for treating tracing object of level etc..
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows the method flow schematic diagram that a kind of data analysis provided according to the one side of the application is followed the trail of；
Fig. 2 shows the schematic diagram of the identification string generation in the embodiment of the application one；
Fig. 3 shows the system schematic that a kind of data analysis provided on the other hand according to the application is followed the trail of.
Same or analogous reference represents same or analogous part in accompanying drawing.
Embodiment
The application is described in further detail below in conjunction with the accompanying drawings.
In one typical configuration of the application, terminal, the equipment of service network and trusted party include one or more
Processor (CPU), input/output interface, network interface and internal memory.
Internal memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flashRAM).Internal memory is showing for computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved
State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, magnetic disk storage or other magnetic storage apparatus or
Any other non-transmission medium, the information that can be accessed by a computing device available for storage.Defined according to herein, computer
Computer-readable recording medium does not include non-temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
Fig. 1 shows the method flow schematic diagram that a kind of data analysis provided according to the one side of the application is followed the trail of, institute
The method of stating includes：Step S11~step S14,
In step s 11, based on treating to treat that tracing object exists described in the generation of identification string that tracing object is spliced through last layer level
Identification string during current level；Can be the distribution data of advertisement, application software etc. here, treating that tracing object is data flow,
In the embodiment of the application one, for example, 3 equipment are passed through in advertisement m distributions, current device C is current level, and device A and equipment B are
Upper two levels of current level, then distributing advertisement m is a through the spliced identification string of device A, then when being distributed to equipment B, equipment
B is spliced based on the spliced identification string a of device A, is identification string b, is contained identification string a in identification string b, then in current level
During equipment C, the identification string of generation is to carry out spliced identification string based on identification string b, so as to be appointed by identification string identification
Relation between meaning distribution level.
In step s 12, identification string when tracing object is in level to be checked is parsed, obtains identification string
Related information between information and each level；Here, after tracing object is distributed by multistage, having for any one level can be followed the trail of
The information for treating tracing object is closed, for example, treat that tetra- device A, equipment B, equipment C and equipment D levels are passed through in tracing object a distributions,
When level where level to be checked is equipment C, the equipment C identification strings spliced can be parsed, reduce identification string, obtain
Related information between such as equipment C and device A and equipment B, wherein, related information can be wherefrom with description object a
Installation, the facility information of installation, software information of installation etc..
In step s 13, tracking pair is treated according to the related information structure between the identification string information and each level
The distribution tree of elephant, wherein, each node of the distribution tree treats that tracing object owns from root node to present node including described
Routing iinformation；Here, identification string is all recorded the level of all processes of data flow, the mark of any level can be included
Know, according to the context of mark, i.e., the related information between each level, the distribution tree of structure data flow tracking.So as in step
In rapid S14, based on the distribution tree determine described in treat the stream compression information of tracing object, complete to the tracing object for the treatment of
Tracking.For example, during Ad Track, the source of each ad click or installation can be identified according to distribution tree.
Further, in step s 11, the identification string for treating that tracing object is spliced through last layer level or multiple levels is obtained；
The identification string of the splicing of the acquisition and the unique mark of the equipment of current level are spliced, tracing object is treated described in generation
Identification string in current level.The schematic diagram of identification string generation in the embodiment of the application one as shown in Figure 2, original mark
Based on identify, be the unique mark being allocated after each distributor application, uniquely represent the channel of oneself, what distributor provided
Data distribution such as can be pc equipment, identification string is generated in female equipment, be to be followed the trail of based on original mark with female equipment to female equipment
Mark is spliced, wherein, female equipment tracking is identified as the equipment unique mark of female equipment；Data flow through female equipment and set again to son
When standby, sub- equipment can be mobile device, and identification string is generated in sub- equipment, be based on original mark and female equipment tracking mark and
The unique mark of sub- equipment is spliced；Similarly, when data flow through sub- equipment and arrive grandson's equipment again, grandson's equipment can be that movement be set
It is standby, identification string is generated in grandson's equipment, is based on original mark, female equipment tracking mark, the unique mark of sub- equipment and grandson's equipment
Unique mark be spliced.Here, identification string can use compression algorithm, while reducing length, the data of plaintext are avoided
Transmission.Relation between any advertisement level can be identified by identification string, description user is wherefrom to install, and is mounted with that again
A little equipment and the activation tracking for being mounted with more advertisement levels such as which software, precisely carry out advertisement clearing.Identification string, being will be each
The device identification of circulation is connected, and is stored in local, and data are compressed encryption in itself, prevents that information is compromised.Example
Such as, pc equipment by a software installation on the mobile apparatus after, while the identification string of pc equipment also can be together written to shifting
In dynamic equipment.Software will generate the brand-new identification string of pc identification strings+itself channel mark string after mobile device startup, and
The brand-new identification string of generation can be reported.
Further, it is described when tracing object includes advertisement, in step S14, based on described in distribution tree determination
Stream compression information of the advertisement in the level to be checked；Existed according to advertisement described in the stream compression information evaluation of the advertisement
Economic benefit and/or optimization advertising input during the level to be checked.In the embodiment of the application one, such as advertisement
Distribution, the multistage tracking of data can be utilized, data are analyzed, assess advertisement economy benefit etc.；For promote situation and
Classification situation, data assessment is carried out, and then instruct marketing personal to optimize advertising input according to assessment result；Can also be to tracking
Distribution tree is supervised in real time, and the activation situation to application software carries out real time inspection.
Further, methods described includes：Step S15, the equipment for determining each level according to default decision plan are
No is risk subscribers, wherein, the default decision plan by the facility information including reporting, report number, report interval, on
Any or several combination in the network information of report and the user profile reported determine., can be with the embodiment of the application one
For report facility information, report number, the network information for reporting interval, reporting, the user profile reported, judge user's
Risk class, decision procedure are judged by way of presetting strategy, can be to judge same equipment in week time
Report number whether to exceed amount threshold or be weighted value based on the above-mentioned information reported in phase to judge etc., such as together
One equipment reports 5 times for 1 minute then to be thought for risk subscribers, it is to be understood that the design parameter of judgement can be carried out flexibly
Set.
In the embodiment of the application one, it is also based on default policy engine rule and treats tracing object to be checked to described
The data after identification string or parsing when asking level carry out abnormality detection, and early warning is carried out according to the result of abnormality detection.It is here, right
The data received, the identification of abnormal data can be carried out when the association for being identified string parses, by way of policy engine
Abnormality detection is carried out, and early warning is carried out according to testing result.Further, can when carrying out early warning according to the result of abnormality detection
To be accomplished by the following way：By in this statistical information of the level to be checked and the rule progress of default policy engine
Match somebody with somebody, if matching result meets early warning, carry out early warning, wherein, the statistical information includes at least any one of following：Activation letter
Breath, mount message, installation activation ratio and installation number information in the default time limit.In the embodiment of the application one, default plan
Slightly engine rule includes but is not limited in the following manner：A) maximum installation number in nearest one hour；B) it is maximum in nearest one hour
Activate number；C) in nearest one hour, whether installation activation ratio is more than 50%；D) same channel equipment, at nearest one hour
Application software is installed and is more than 20.In the embodiment of the application one, used mode carries out per minute to specific strategy
Regular check, once triggering default strategy, carry out message informing, including the office network communication information, e-mail messages, IMU
News information is transmitted the user to specified groups of users simultaneously.Those skilled in the art will be understood that the default strategy of the above
Engine rule is only the citing of the application, and other default policy engine rules that are existing or being likely to occur from now on are such as applicable
In the application, should also be included within application protection domain, and be incorporated herein by reference herein.
Further, tracing object is treated according to the related information structure between the identification string information and each level
After distribution tree, it is also based on inquiry request and searches the node in the distribution tree, and by the node found
Relevant information feeds back to user, wherein, the inquiry request includes the inquiry request of third party's active inquiry or based on third party
The inquiry request of reserved callback information.Here, identification string is into identifier is in server application, server by group identifier
The implication of each identifier and corresponding content are recorded, by transmitting identifier, the node for needing to inquire about is identified in distribution tree
Information, and upper and lower nodal information is returned, user can carry out popularization optimization according to the nodal information of return to data.
Fig. 3 shows the system schematic that a kind of data analysis provided on the other hand according to the application is followed the trail of, the system
System includes：Tracking mark management module 11, device software module 12, data acquisition module 13 and data association module 14.With
In lower embodiment, to be illustrated when tracing object is advertisement：
The tracking mark management module 11 is used for treat that tracing object provides original unique mark, and is treated described in determination
The stream compression information of tracing object, complete to the tracking for treating tracing object；Here, each distributor (ad distribution person)
Possessing oneself unique channel mark, these marks are registered in management module, and uniquely.Its feature is, is applying
His father's channel mark need not be specified during mark, subsequently automatic identification can be carried out by identification string in parsing.Each channel mark
Also saving related relevant information in addition to the mark comprising a core, for example, including user profile, channel type, point
Send out the information such as type, clearing form, settlement amounts.
The device software module 12 is used to write identification string corresponding to previous level equipment and completes current level equipment
The splicing of corresponding identification string；Here, the device software module 12 is used for：It is when installing equipment that the installation equipment is corresponding
Identification string write-in target device specified location；When the target device starts software, by reading the specified location
Identification string described in file acquisition.In the embodiment of the application one, device software module 12 may include that pc software modules and movement are soft
Part module, this group of module mainly complete to mark automatically write and the splicing of identification string.Will be mark when installing equipment
The specified location of string write-in target device, when target device starts software, by the reading to specified location file, obtain mark
Know string information.Simultaneously, there is provided another method that identification string is obtained by server, for example, when pc installs mobile device, meeting
Give the device identification of mobile device and facility information to server keeping, when mobile device starts, pass through the equipment of itself
Information obtains identification string in server, the generation of local identification string is completed, for use in follow-up Ad Track.
The data acquisition module 13 is used for the identification information of the equipment for the identification string and each level for gathering each level；
Further, the tracking mark management module 11 is used for：Application request based on advertising page and equipment for the advertising page and
Equipment distributes unique advertisement identifier.Here, advertisement putting person applies for unique mark in tracking mark management module 11, advertisement is carried out
The dispensing of page is landed, the pc software modules being then associated with and mobile software module also all initialize post-registration application only first
One mark, when software distribution or activation behavior itself occurs, advertisement and identifier string and equipment identification information that itself is handled
Data acquisition module is returned in time, when subsequently there are the advertisement behavior events such as activation startup, data can all report data and adopt
Collect module 13, subsequently data are associated with analysis so as to convenient, identifies the promotion effect and economy of different advertisement putting persons
Benefit.
The data association module 14 is used to be parsed the identification string of the level to be checked received, determines identification string
Related information between information and each level.Here, data association module 14 receives the identification string delivered on end and equipment letter
Breath, is decrypted and decompresses to identification string, reduces identification string information.In the request tracing mark identification marking string of management module 11
All identification informations, and according to the activation sequence information of the order of identification string confirmation advertisement.Its key is that identification string can
To include the mark of any level, each mark must have record in tracking identifies management module 11, otherwise will be deleted
Remove.According to the context of mark, the identification string dependent tree of Ad Track is built, that is, builds distribution tree, can by the distribution tree
To identify the source of each ad click or installation, information will be calculated and summed up to formal channel main body, completed once wide
Accuse the once record effectively promoted.
Further, in said system, the system includes：Anomaly analysis module 15, for according to default judgement plan
Whether the equipment for slightly determining each level is risk subscribers, wherein, the default decision plan is believed by the equipment including reporting
Cease, report number, report any or several combination in interval, the network information reported and the user profile reported to determine；
And/or for based on default policy engine rule to identification string when tracing object is in level to be checked or parsing
Data afterwards carry out abnormality detection, and early warning is carried out according to the result of abnormality detection.In the embodiment of the application one, anomaly analysis mould
Block 15 is directed to the facility information reported, reports number, reports interval, the network information reported, the user profile reported, judges to use
The risk class at family.Judgment mode is judged by way of presetting strategy, for example same equipment reports 5 in 1 minute
This is considered risk subscribers, and design parameter can flexibly be set.To the data received, parsed in the association for being identified symbol
When just carry out the identification of abnormal data, (setting specific index item) carries out abnormality detection by way of policy engine, and
Result is subjected to early warning, while can also be inquired about on interface, is optimized in time.Wherein, early warning is carried out to data, than
Such as set each equipment can only install popularization 10 times within, prevent the robber of malice from brushing.
Further, in said system, the system includes：Interface service module 16, for looking into based on Ad Track
Ask request and search economic benefit and/or advertisement operation information of the advertisement in level to be checked.By transmitting identifier, marking
Know the nodal information that identification in tree needs to inquire about, and upper and lower nodal information is returned.User guided third party enters line number
Optimize according to promoting.Interface is divided into both of which, and one kind is that third party carrys out active inquiry, and second is returned by what third party reserved
Information is adjusted, is actively adjusted back.Here, callback information provides a web url address by third party, when a device activation
Afterwards, the facility information of activation is called by specified url, this information is notified into third party, third party assesses and excellent
Change, for example user and operation system obtain Current ad by interface service module (api interface) and launch effect.
Interface service module 16 is used for：By treating that the unique mark of tracing object inquires about advertisement corresponding to the unique mark
Stream compression information, wherein, the ad data circulation information includes following at least any one：Distribute information, active information, peace
Fill information and advertisement putting benefit.In the distribution tree of structure, each node saves all roads from root node to present node
Equipment by information, including current identification be by the ad activation of which equipment, another equipment be which female channel or
Pass through Network Capture to female channel；By reconfiguration mouth, user can inquire about correlated identities by the unique mark of itself and correspond to canal
The economic data such as the distribution in road, activation, facilitates channel side to control data in real time, and the way of promotion of oneself is carried out
Adjustment.It is mainly the identifier that channel is uploaded by interface by the way of, corresponding section is found in the mark number generated before
Point, return to the related data of the node.Interface service module 16 can allow user to obtain designated identification including third party
User profile, for optimize flow backwards advertisement use.
In summary, the method and system analyzed by data tracing described herein, it will count every in real time automatically
The distribution situation of individual equipment, while further count the economic value that each equipment belt comes and such as consume the behaviors such as purchase；It is real
Existing multilevel device is traceable, finally can treat that tracing object promotes circulation, such as the inversion quantity of pc products, shifting between plurality of devices
The inversion quantity of moved end, and conversion pc amounts and how many be converted into mobile installation.By identification marking string, identification is used
The true source that family is promoted, and then accurate statistics economic indicator.The application realizes that the nested record of mark is complete by identification string
Promote track, identification string be by group identifier into, identifier in server application, the implication of each identifier of server record with
Corresponding content.Then identification string is all to be recorded the node of all processes of data flow, and then the software for calculation completed
Popularization track, to promote optimization provide further help.Another further aspect, embedded pc software modules and mobile software
Template pattern, reducing third party, additionally exploitation is directly integrated, and pc softwares and mobile software are needed only in integrated said system
Module can have the ability of corresponding identification string tracking.Meanwhile using equipment is changed, can identify has the user of fraud
Or malicious act carries out timely early warning, an abundant api interface is finally provided, user and operation system pass through api interface
Obtain Current ad and launch effect.
According to the application another aspect, a kind of computer-readable medium is additionally provided, is stored thereon with computer-readable
Instruction, when the computer-readable instruction can be executed by processor, the processor is set to realize that a kind of data as described above chase after
The method of track analysis.
According to the application another aspect, a kind of equipment for data analysis tracking is additionally provided, wherein, the equipment
Including：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction causes one when executed
Or the method that multiple processors realize a kind of data tracing analysis as described above.
Here, the detailed content of each embodiment of the equipment, for details, reference can be made to pair of the embodiment of the method for the equipment end
Part is answered, here, repeating no more.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the application to the application
God and scope.So, if these modifications and variations of the application belong to the scope of the application claim and its equivalent technologies
Within, then the application is also intended to comprising including these changes and modification.
It should be noted that the application can be carried out in the assembly of software and/or software and hardware, for example, can adopt
With application specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment
In, the software program of the application can realize steps described above or function by computing device.Similarly, the application
Software program (including related data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory,
Magnetically or optically driver or floppy disc and similar devices.In addition, some steps or function of the application can employ hardware to realize, example
Such as, coordinate as with processor so as to perform the circuit of each step or function.
In addition, the part of the application can be applied to computer program product, such as computer program instructions, when its quilt
When computer performs, by the operation of the computer, it can call or provide according to the present processes and/or technical scheme.
And the programmed instruction of the present processes is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal bearing medias and be transmitted, and/or be stored according to described program instruction operation
In the working storage of computer equipment.Here, including a device according to one embodiment of the application, the device includes using
Memory in storage computer program instructions and processor for execute program instructions, wherein, when the computer program refers to
When order is by the computing device, method and/or skill of the plant running based on foregoing multiple embodiments according to the application are triggered
Art scheme.
It is obvious to a person skilled in the art that the application is not limited to the details of above-mentioned one exemplary embodiment, Er Qie
In the case of without departing substantially from spirit herein or essential characteristic, the application can be realized in other specific forms.Therefore, no matter
From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, scope of the present application is by appended power
Profit requires rather than described above limits, it is intended that all in the implication and scope of the equivalency of claim by falling
Change is included in the application.Any reference in claim should not be considered as to the involved claim of limitation.This
Outside, it is clear that the word of " comprising " one is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in device claim is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table
Show title, and be not offered as any specific order.
Claims (15)
1. a kind of method of data analysis tracking, wherein, methods described includes：
Based on the mark described in the identification string generation spliced when tracing object through last layer level when tracing object is in current level
String；
Identification string when tracing object is in level to be checked is parsed, obtained between identification string information and each level
Related information；
The distribution tree of tracing object is treated according to the related information structure between the identification string information and each level, wherein,
Each node of the distribution tree treats tracing object all routing iinformations from root node to present node described in including；
Based on the stream compression information for treating tracing object described in distribution tree determination, complete to treat that tracing object chases after to described
Track.
2. the method according to claim 11, wherein, it is described when tracing object includes advertisement, it is true based on the distribution tree
The fixed stream compression information for treating tracing object, including：
Stream compression information of the advertisement in the level to be checked is determined based on the distribution tree；
According to economic benefit of the advertisement described in the stream compression information evaluation of the advertisement in the level to be checked and/or excellent
Change advertising input.
3. according to the method for claim 1, wherein, methods described includes：
Whether the equipment that each level is determined according to default decision plan is risk subscribers, wherein, the default judgement plan
Slightly by the facility information including reporting, report number, report in interval, the network information reported and the user profile reported appoint
One or appoint it is several combination determine.
4. according to the method for claim 1, wherein, identification string when tracing object is in level to be checked is carried out
While parsing or before, including：
Based on default policy engine rule to identification string when tracing object is in level to be checked or the number after parsing
According to abnormality detection is carried out, early warning is carried out according to the result of abnormality detection.
5. according to the method for claim 4, wherein, early warning is carried out according to the result of abnormality detection, including：
It will be matched in this statistical information of the level to be checked with default policy engine rule, if matching result is expired
Sufficient early warning, then early warning is carried out, wherein, the statistical information includes at least any one of following：Active information, mount message, installation
Installation number information in activation ratio and default time limit.
6. the method according to claim 11, wherein, according to the related information structure between the identification string information and each level
Build after the distribution tree for treating tracing object, including：
The node is searched in the distribution tree based on inquiry request, and the relevant information of the node found is fed back to
User, wherein, the callback information that the inquiry request is included the inquiry request of third party's active inquiry or reserved based on third party
Inquiry request.
7. the method according to claim 11, wherein, based on the identification string generation institute for treating that tracing object is spliced through last layer level
Identification string when tracing object is in current level is stated, including：
The identification string that tracing object is spliced through last layer level is treated in acquisition；
The identification string of the splicing of the acquisition and the unique mark of the equipment of current level are spliced, wait to follow the trail of described in generation
Identification string of the object in current level.
8. a kind of system of data analysis tracking, including：Tracking mark management module, device software module, data acquisition module
And data association module, wherein,
The tracking mark management module is used for treat that tracing object provides original unique mark, and tracking pair is treated described in determination
The stream compression information of elephant, complete to the tracking for treating tracing object；
The device software module is used to write identification string corresponding to previous level equipment and completed corresponding to current level equipment
The splicing of identification string；
The data acquisition module is used for the identification information of the equipment for the identification string and each level for gathering each level；
The data association module be used for the identification string of the level to be checked received is parsed, determine identification string information and
Related information between each level.
9. system according to claim 8, wherein, the system includes：
Anomaly analysis module, for determining whether the equipment of each level is risk subscribers according to default decision plan, wherein,
The default decision plan by the facility information including reporting, report number, report interval, the network information reported and report
User profile in it is any or appoint it is several combination determine；
And/or
After based on default policy engine rule to identification string when tracing object is in level to be checked or parsing
Data carry out abnormality detection, according to the result of abnormality detection carry out early warning.
10. system according to claim 8, wherein, described to treat that tracing object includes advertisement, the system includes：
Interface service module, economic benefit of the advertisement in level to be checked is searched for the inquiry request based on Ad Track
And/or advertising input information.
11. system according to claim 8, wherein, the tracking mark management module is used for：
Application request based on advertising page and equipment distributes unique advertisement identifier for the advertising page and equipment.
12. system according to claim 8, wherein, the device software module is used for：
Identification string corresponding to the installation equipment is write to the specified location of target device when installing equipment；
When the target device starts software, by reading identification string described in the file acquisition of the specified location.
13. system according to claim 10, wherein, the interface service module is used for：
Unique mark by treating tracing object inquires about ad data circulation information corresponding to the unique mark, wherein, it is described
Ad data circulation information includes following at least any one：Distribute information, active information, mount message and advertisement putting benefit.
14. a kind of computer-readable medium, is stored thereon with computer-readable instruction, the computer-readable instruction can be processed
Device is performed to realize the method as any one of claim 1 to 7.
15. a kind of equipment for data analysis tracking, wherein, the equipment includes：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction makes the computing device when executed
The operation of method as any one of claim 1 to 7.
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